with Ryan Daniel Moran

These days when you hear about a company selling for billions of dollars it's easy to fall prey to the myth that every internet-based company has that possibility. But that's not the truth. Most product-based companies or e-commerce companies only sell for two to three times their annual revenue. But there are things you can do to tweak your company structure and brand so that you can get more for your company when and if you're ready to sell it. On this episode, Ryan discusses 3 small tweaks that any business owner can make to his business to get a higher evaluation for their company.

Shame on you for failing to pivot and remaining stuck in a business you’re unhappy with ~ Gary V.

At the Freedom Fast Lane event in 2015, Gary Vaynerchuk famously said, it is a shame for anyone to fail to pivot their business at the right time and remain stuck in it to their own unhappiness. What he saying is that those of us who are building a business need to resist the temptation to hang on to what is safe instead of making changes that will make our business more profitable and therefore more attractive to a potential buyer. If you think you might sell your business some day in the future you want to make sure you're building in things that will get you the highest price possible on that day. Find out some simple things you can do that will make a huge difference, on this episode.

Get a higher evaluation for your company by controlling your audience.

Many of the listeners of Freedom Fast Lane sell products on Amazon. It's a great marketplace for anyone to start their own business and has proven to be a very successful sales channel even for well-established brands. But Amazon can only take you so far. The fact that you don't have direct contact with every single one of your customers makes it difficult for a prospective buyer of your business to feel secure about your income figures. That makes them less optimistic about the value of your company. How do you fix that problem? You need to do everything you can to connect with your own audience in a personal way and have the ability to control the communication that goes out to that audience. That little tweak alone will sometimes double the price you're able to get for your company. Discover more tweaks like this on this episode.

A compelling brand story can increase your company’s evaluation when you’re ready to sell.

One of the reasons that extremely successful companies ARE successful is it they are able to tell a story about themselves that draws in people who think or feel the same way. It's called a brand story and it is one of the things you can do to position your company in such a way that should the day come you want to sell it, the value of your company in the buyer's eyes will be greater. This episode includes three simple tweaks that if done right, can make your business more profitable when it comes time to sell. Don't miss this one.

If you want to get more for your company make sure you have clear systems and processes.

Put yourselves in the shoes of a prospective buyer who is looking for a company to purchase. What sort of things would need to be in place in order for you to feel comfortable that after you purchase the company it would continue to thrive along the lines that it has in the past? Thinking about your own business from that perspective can help you put in place systems and procedures that will be very appealing to a prospective buyer someday. Those are the things that enable them to feel comfortable that the company could be run without them and still be very profitable. Ryan shares a number of great tips about getting a higher evaluation for your company when it comes time to sell, on this episode.

Outline Of This Great Episode

  • [0:24] Squashing some misconceptions when it comes to selling a business.
  • [3:51] Tweak #1: Control your own audience.
  • [7:50] Tweak #2: A compelling brand story.
  • [10:45] Tweak #3: Clear systems and processes.

Resources Mentioned On This Episode


Direct download: FFL-Higher-Evaluation.mp3
Category:general -- posted at: 6:00am EDT