Fri, 30 August 2019
Getting Your First Sales: How To Launch A Lifestyle Brand (ft. MLB Pitcher Nick Hagadone) #FreedomFastLane
Former pitcher for the Cleveland Indians Nick Hagadone joins the podcast today — a dream comes true today for Ryan and a great learning opportunity for listeners to find out what tips Ryan had for the ex-MLB star to maximise his businesses returns.
Are you looking for some pointers on how to how to craft a launch plan? What about things you should do to get daily sales? Sit-in on this star-struck interview.
Wed, 28 August 2019
During Seller Con in Las Vegas Ryan got mobbed backstage by digital marketers with bunches of questions. Today’s episode delivers some seriously unfiltered Ryan.
Watch your ears though, there is some colorful language on top of some interesting pointers and a few blunt, blunt answers!
Mon, 26 August 2019
Get ready for today’s episode, it’s finally part 2 of black man vs. White man!
Follow Ryan “Debate” Moran and Billy Gene into a multitude of controversial rabbit holes and hear what Billy had to say that may have changed Ryan’s mind on some subjects.
Trump or Obama? [5:43] Billy and Ryan set the tone for this dialogue by going over drunken items from the last black man vs. white man debate — are people more divided than during the civil war? Are things better or worse for minorities? — and open up this year’s conversation with a personal story from Billy.
Putting other things first [:] Ryan points out that his choice to support Trump, or not, would be driven by his upbringing and his choice of peers.
Billy rebutts that as a black man, it’s hard to put other things — upbringing, peers, etc. — before race since so much of his experience of the world has been dictated by it.
One racist thing [13:35] Ryan asks if there is one thing about Trump that stands out as racist.
The tagline! Billy offers that Make American Great Again refers to a time past, but which? Maybe the one when people of color were segregated against and women overlooked — what about that could you possibly like as a black man. What the f**k does great again mean?
Representation [18:26] Billy notes that perception is key, and that we understand ourselves in the context of what we see, i.e. when he watches a 1920’s film, he understands that he was the milkman. So building pride and making certain that strong black representation exist in every area of life is important to him, he’s plated his Lambo “I’m black” — even if some white people take it personal!
Ryan concedes a point!
The opposite of racism? [21:40] Ryan asserts that he avoids making assumptions based on race and gender while Billy claims — as an advertiser — to be all about assumptions.
Billy thinks forcing hard conversations may be the one positive thing to stem from the Trump movement.
Privilege [24:38] Billy offers that privilege is the innate leg up that a white man may not realise he has in comparison to a black man. He also offers up the main opposing views of both sides which tend to generate disconnect:
1. Don’t say you came from nothing because you don’t know what nothing is.
2. Don’t villainize me for being born with what I was born with.
The true leg up is having people like you, in your surroundings that were successful, that’s when you believe it’s possible.
The controversial voice of privilege [29:10] Ryan agrees, but counters that privilege is less of a factor in success than ever before. Billy acquiesces but adds the following caveat: it isn’t gone and people are still not equal.
Empathy [31:33] In a “black man or white man succeeding” scenario, Ryan says he would bet on the person coming at a disadvantage. Billy immediately counters that this may be because Ryan doesn’t really truly know what disadvantage is. And that is privilege, with a little bit of lack of empathy sprinkled in.
Billy shares his personal story of privilege and luck which took root in his parent’s fight against disadvantage.
The key to moving forward with this whole debacle is empathy: for people who are privileged to be cognizant and humble about it and for the people who had none not to villainize.
Responsibility [36:40] Both Ryan and Billy agree that people who have privilege also have a responsibility to make other people’s lives better, whether or not that privilege was given to them or if they worked hard for it. And people without have a responsibility to themselves.
But people with too much privilege or too long of a history of privilege tend to get soft…
Is Billy stumped?
Soft, soft privilege [40:00] Ryan argues that socialist government policies like raising welfare, social safety nets and etc. play a role in softening the masses. Billy offers a personal caveat.
What is the role of government? [45:40] Ryan and Billy discuss the role of government: should governments force the “benevolent responsibility” of successful people? Should there be a fee for becoming successful? And once a program is successful, should it not be cancelled?
Ryan offers that Federal Government should only exist to protect our borders, freedoms, rights and constitution and State Government should decide everything else.
Abortion [48:35] Ryan is of the mind that State Governement should decide their own abortion laws — even if he thinks Alabama’s law is whack. The philosophical question that underpins the abortion debate revolves around when a fetus deserves equal protection under the law.
Billy debates whether men should even vote on it.
Marriage [54:33] Billy asks about the white entrepreneur’s recent obsession with open couples. Ryan isn’t even certain what he thinks about marriage but he does think that the recent spike in non-traditional narratives in the entrepreneurial community is driven by loneliness.
Entrepreneurship [1:00:40] Both Billy and Ryan believe that people have come to mistake entrepreneurship and freedom and it has created a fad around becoming an entrepreneur.
Instagram has created this idea that you can have the house, the car, the plane, the travel, the company and it’s a mistake.
Freedom and money are not mutually exclusive.
Looking for a rabbit hole [1:04:58] Ryan and Billy shop for another rabbit hole to tumble into, they go from universal basic income to the next election to what freedom means.
Freedom [1:07:05] Defining what freedom means to you is usually a journey that starts with setting a goal. Humans are easily bored, so finding the problem you want to spend some blood sweat and tears fixing is key and once it’s fixed, it changes!
It always changes and it’s very personal, Ryan and Billy find a very real human common ground.
Rapid fire [1:10:40] Ryan asks Billy business questions:
1. Fear of loss? Losing will make the win look different.
2. Fear of change? Embrace change with grace is a core brand value.
3. Driver for scale? Simplification.
Billy shares the peace he found with letting go of Billygeneismarketing’s reins — and the difficulties of letting the team make mistakes — having it become an asset that permits branching out into new ventures.
Ryan shares how trippy this is for him since Billy is describing the exact path he’s been on for the past 2 years.
Million dollar studio [1:17:12] The financial driver behind Billy’s business growth as well as his awesome studio and team was … *drumroll* … Ads! More specifically ads to video sales, that is the model.
Final controversy [1:19:00] Billy offers up the last piece of discussion: traditional therapy and medications. The typical person who commits suicide is the white male. Billy offers up that the “get bigger problems” might explain why minorities have have a different perspective and much lower suicide rates.
Ryan adds the “get soft and purposeless” as an aggravating factor to white male suicide rates. Two things make our lives feel fulfilled and happy:
Affluent people tend to lose both, especially if you don’t do most of what Billy and Ryan have discussed in the last hour: redefine your goals and focus on social responsibility.
Ryan goes full circle and pick the disadvantaged person again because they will be less derailed by adversity than the one who had it made.
Race again [1:28:20] Billy uses a sports metaphor to illustrate that the idea that “we’ve come so far, let’s double down” is a hard pill to swallow.
Also, if you want the women’s soccer team to get a raise, watch the damn games.
Closing out [1:31:15] Having these types of conversations helps contextualize everyone’s perspective, there is white privilege, there is black privilege.
But for people in the U.S. to have these dialogues, they need to be out of the “needs” category — you can’t worry about other people’s problems if you’re not sure how you’re going to eat.
In the meantime, Billy and Ryan share a hilariously awkward handshake.
Thanks for listening!
Fri, 23 August 2019
Marianna’s interest in blogging began in 2014 and eventually led her to start The Collective Mill a resource that helps women launch their own blog.
After her email list grew from 500 to 17 000 on it’s own, she is looking for guidance from Ryan on how to monetize her website with her course. His advice is not what she thought, listen in to what Ryan thinks her next moves really should be.
Wed, 21 August 2019
Ryan used to laugh at his roommate for doing this, but after one session, he was hooked.
What is this woo-woo weirdness? Ryan, C-Money and Dr. Cliff talk through the process of Network Chiropractic.
Mon, 19 August 2019
Today, we feature an in depth interview with Ryan about some seldom shared ideas he has on Religion, Politics and Business.
Ever wonder what Ryan’s most controversial thoughts are? Tune in for that, as well as some tips for better living and serious insight on what the point of religion is, what the outcome of the next election is going to be and the greatest metaphor for life: sports.
Letting go [5:08] Ryan broke from his faith in what was probably the most painful event of his life so far.
However, when you are ok with breaking from everything you’ve known, you are also able to question every other normative aspect of society. And because people are usually dogmatic, this ability becomes a strategic advantage.
The origins of questioning [6:43] The Baptist church is very dogmatic in terms of scripture being the word of God, and Ryan began questioning the literal truth of scripture.
Is the Bible really the inspired word of God? He concluded that it was not, and this launched his pursuit of truth, which is the whole point of spirituality.
“Trust those who seek the truth but doubt those who say they have found it.” — André Gide
2 Party system [13:00] We’re already starting to see the cracks in the system and Ryan shares his predictions on its lifespan:
The last Republican election had 17 people on the debate, the Democrats are now running more than 20 candidates who qualify for the debate.
So by 2024, more than 50 people could be bidding without any clear front-runner. What this means is finally some room for independents and probably time for a more democratized election.
The Indians [18:00] Around June first the Indians were 28 and 29, Ryan thought “punt the season”. Since then, they’ve gone 38 and 16.
What happened? The team started playing for Cookie, the starting pitcher who was diagnosed with Leukemia: now they had a reason why.
Isn’t it a great metaphor for life: You can have all the raw ingredients, all the talent, but if you don’t have a reason why, it all gets left on the sidelines.
Team culture helps, but so does the human tendency to believe projections rather than reality, so the expectation to win — or lose — has a role to play in the outcome.
Winning [26:00] Predicting the outcome of elections has been relatively easy for Ryan, especially when people are “voting against X”. That is usually a great indicator that X will win: you are still focusing on them and it usually means the other candidates have no real substance for you to rally to.
The entire House Democratic caucus is focused solely on electing someone who can beat Donald Trump! Joe Biden even said his only goal was to beat Donald Trump.
The only people who may have shots if nominated would be Andrew Yang an Tulsi Gabbard: they're running on real issues — even if Ryan is not a fan of their solutions!
Free market [28:52] Should I have the right to consume anything that is destructive to me? Or alternatively: does someone have the right to prevent me from doing something to myself?
Ryan thinks that if you are going to have restrictions, you can only try to police the market, knowing that this will result in an underground industry.
Ryan still has an incomplete opinion on drug policy, but he does believe that punishing the individual is a lost cause.
Marketing the wall [33:07] The wall was always a false policy: it was a marketing tool and a negotiation tool.
It got a lot of attention and enabled Trump to say that 3 ½ years later “there’s still not a wall, we still have work to do, don’t let them take it away from us!”
What will happen is that some parts will be built — some already are and some were already built before Trump — and the rest will be a technological solution that he will call “a wall”, and a win.
Consumerism [34:32] People consume out of fear. When you are happy and at peace, you do not have endless consumerism and the opposite is true as well. We consume to fill a void that cannot be filled by consumerism.
Mental health has to be the next conversation we have as a society — that and marriage — those are the great debates coming.
Quick hack [36:27] Meditation, therapy, personal and physical development inform better decisions, but Ryan has found that the one thing that keeps all of those practices running at their best is sleep. It’s the one thing that makes everything else easier or unnecessary.
What he monitors is being up late at night working and if by 9 o’clock he feels like binge eating, it means he needs to go to sleep.
Controversy! [40:38] Prescription drugs are something Ryan has come full circle on after using Modafinil and Metformin — which is big in the biohacking community — his doctor recommended it as a net positive despite the side effects. He mainly sees those as preventative care and not as solutions to ongoing problems.
The one thing [45:01] If you do only one thing that will have a net positive impact on your well being, Ryan recommends that you spend the time to identify the most traumatic experiences of your life, and see what comes up.
Ryan’s parents’ divorce, it turns out, was a lot to unpack even to this day, and yielded interesting information about his personality.
The seed of change, if you are looking for change, is in analyzing those experiences. It can start with journaling.
Goals [48:10] Ryan aims to do less. And clean up the neurotic decisions he’s made in the last couple of years.
Thanks for listening!
Fri, 16 August 2019
Wendy has been really very busy working on getting her business where she wants it to be, but she isn’t seeing the needle move.
“Do you want a testimonial? You just changed my life!” find out what Ryan told Wendy Kim during this exclusive in-person one-on-one.
Wed, 14 August 2019
Every time Ryan visits his grandparents, he pretends it’s the last time. He’s been asking them about their lives, their greatest moments, regrets and secrets for longevity and happiness.
Today he shares what 2 things all of his grandparents agreed was key to a fulfilling life even through economic depressions and wars.
Mon, 12 August 2019
John Mackey, Founder of Whole Foods, took a liking to what Cap.com is doing. In this never before shared talk from the Capitalism Conference, he shares the story of how he grew Whole Foods.
What exactly is Conscious Capitalism? John takes us on a brief history tour of Capitalism, how it came about, what it drove and what it should become.
Capitalism [3:51] John outlines a few of the ten principles that underpin true Capitalism, not the crony Capitalism -- or Crapitalism -- we see today. He also paints a portrait of the United-States’ steady decline in economic freedom.
A brief history lesson [8:00] 200 years ago, 90% of everyone alive was poor, but as Capitalism began in Holland and steadily spread all the way to North-America and Asia, prosperity has since then increased 10x in the low lines!
Zero sum games? [14:55] John debunks the idea that for someone to become rich, another is required to become poor. In truth, where Capitalism is embraced, the floor rises: mortality and illiteracy rates drop and GDP rises.
Morality [18:05] Capitalism’s voluntary exchange principle (competition) easily contrasts with Socialism where the government controls everything (monopoly). In terms of ethics, it’s hardly a difficult choice: because no one owns customers, competition forces businesses to always strive to be better in order to keep the privilege of their customers’ money.
Not only is it ethical, Capitalism is the only system that drives growth and innovation. The only system that creates value.
Scandinavia [25:16] Sweden - that Socialist beacon - has a corporate tax rate of 22%! Compared to that of the U.S. at around 40%, you begin to get a sense that when businesses are allowed to keep their money and reinvest it, it really drives prosperity.
Sweden is not really Socialist, it’s a Capitalist country with a really strong social welfare component, a safety net: they take care of their people.
Perception [28:29] Despite business being ethical - voluntary exchange, noble - elevating existence, heroic - creating prosperity… Despite all of that business people are mistrusted, John tries his hand at why this may be.
Technology and people [35:09] We are better informed, connected, educated, becoming more intelligent, living longer, more mindful, more aware, more conscious. In that sense, we are the evolution companies must take, businesses have to become better, more conscious.
Conscious Capitalism [38:56] John walks us through the 4 tenets of conscious Capitalism.
3. Conscious leadership
4. Conscious culture
Conscious leadership [40:42] Work on yourself, know yourself, it’ll make you a better leader. Emotional intelligence is worth its weight in gold, and if you’re in the service industry, hire for that.
Understand who you are and what you’re not good at to avoid hubris, because nothing corrupts the mind like success! It isn’t about you, you are to serve your business and your stakeholders.
Old tips! [52:00] Because he rambled before, he can’t ramble now, so John quick-fires his tips! Life is short, do what you really care about. Learn and grow, always. Invest in your relationships. Practice forgiveness. Move away from ideology: it is intellectual death. Find coaches and mentors, but know when to make you own decisions. Culture eats strategy for breakfast.
T.A.C.T.I.L.E. [58:49] John talks about a few of the items in the book Conscious Capitalism, including the role of love, integrity and ethics in your business.
Conclusion [1:01:00] There is nothing we can’t do if we unleash our creativity and keep creating value for the world.
Thanks for listening!
Fri, 9 August 2019
This episode is straight from Flynn Con in San Diego put on by Pat Flynn of the Smart Passive Income podcast.
Direct download: The_Truth_About_Buying_A_Franchise_w_Jessica_Dhillon_FreedomFastLane_08-09-19_v2.mp3
Category:Business -- posted at: 6:00am EST
Wed, 7 August 2019
Today’s episode is a leaked interview with C-Money where he asks Ryan pointed questions on which subjects he chooses to talk about during the 8-Figure exits workshops and why.
Get a glimpse of Ryan’s strategic questions directed at helping shift entrepreneur mindsets from working in their businesses to running their businesses.
X-Figure exits [1:37] The workshops are there to lay strong plans to build the exit. They are built to help remove some of the stresses of business.
The Big Picture [2:43] Setting the amount of money that you would be comfortable living your ideal life with is the first step to breaking down the path to it into manageable pieces. It also provides a filter through which you should make all your other decisions.
Most can’t handle it [4:15] Entrepreneurs don’t all have the skillset, time, knowledge or energy to run an 8 figure business.
Giving up equity [6:11] Your job as an entrepreneur is to bake the biggest pie possible, and if you’ve baked a big enough pie, you will have enough to share. But to do this efficiently, you need to find the people who have the ingredients so you can oversee the baking!
Hiring? [9:27] Attracting and retaining good talent is simple: people want to be part of something and they don’t want to work for crappy businesses: you have to build something people care about. The tough thing for entrepreneurs is they often don’t care about the business, they care about what it gives them: guess who doesn’t like it either…
Only build the business you want!
Thank you for listening, it means the world.
Mentioned in this episode
Contact Ryan on Twitter @ryanmoran
Contact Ryan on Instagram @ryandanielmoran
Mon, 5 August 2019
This is part 2 of a 2-part discussion with Patrick Donohoe, the go-to wealth management guy for Ryan’s wealthiest peers and today’s discussion is centered on how everything comes back to ‘who’.
Everything is people [6:36] everything that has to do with money involves people, successes, demises, everything - Patrick shares how some of his clients and friends use the Kiyosaki B-I Triangle to audit new companies they purchase.
The Pareto principle [10:00] Products are a reflection of what you are doing as a team in the world - choosing who your team is, who your customers are and what systems and structure underly a business is more important than the actual product.
Shifting mindset [13:10] there is an enormous step to take from being self employed to building a sound company and most people will not be able to take it.
Old clues [14:17] Partick shares how he learned to look for clues from older generations and how he understood that you need to not wait to live your life.
The solutions [19:33] most people are in their own way: the actual hard work is to define what it is you want and why you want it. When you figure that out, all of the solutions are there.
Pick an aim [23:10] Because most of us live in a world of plenty, where lethargy can lead to survival, picking a goal just to get up and start is critical. You will be able to adjust the aim as you learn and refine your values.
Bespoke investment strategies [25:54] Finance isn’t as complicated as people believe, and there are so many options to choose from that one solution will not fit all, you should customize your investment plan to your specific needs.
Is this for you? [28:38] You can find Patrick Donohoe’s book Heads I Win Tails You Lose: A financial strategy to reignite the American Dream, in hard copy and in audio version by following this link. For more information visit paradigmlife.net
Relationships [30:58] Patrick shares how he came to understand that he had to move away from his introverted tendencies and that the ultimate value proposition is in relationships.
Subjective pleasure [35:32] Patrick takes the discussion home: figure out why, and Ryan shares the 5 steps to freedom:
2. Cut out
Editorial [37:52] Ryan shares his impressions from the interview.
Thanks for listening!
Fri, 2 August 2019
Today, Ryan and Khierstyn Ross discuss how most entreprepreneurs go about building their business backwards, rethinking the Hero’s Journey and using crowdfunding to launch brands.
Have you ever wondered what the next big thing will be? Ryan shares his prediction on the next big opportunity and how to tap into it.
[1:21] KRoss awkwardly introduces Ryan Daniel Moran in a nutshell and lays out what she’d like to ask during this interview.
Spoiled physical products people [4:17] The gravy train of sales Amazon created has enabled entrepreneurs to go at physical products backwards. It should all start with the audience.
What or who? [6:17] Ryan has ownership in 5 brands and is active in 3, WHAT you sell is important, but WHO you sell two trumps that by miles — let’s say a 20% to 80% ratio!
Identifying good brands [8:17] for Ryan, it’s all about audience, there is no other litmus test factor — they will tell you what they want from you and you can act accordingly.
7 times harder to get a new customer [10:07] most physical products people don’t talk about return customers, followup, backend, upsells, customer experience — they miss 80% of the scale that is possible!
Have you found an audience? [11:30] An audience worth the name has to be in your control (not Amazon, Kickstarter, Shopify, etc.) look for email lists, social media platforms.
Now the Amazons of this world are great R&D labs!
Mat or Yogi first? [12:51] Ryan’s first physical product was a mat and as soon as he placed the order he decided he had 6 weeks to build the audience for it. You have to manufacture your own demand.
The question you need to ask is: who is the person buying this?
Braingasm [15:33] identify who your core customer is — Ryan shares a story from one of his workshops.
Right person wrong product [17:00] Ryan shares his personal experience with having the right person and offering the wrong product.
Counterfeiting is par for the course [19:35] China isn’t the biggest culprit here: entrepreneurs looking for short term gains are. Tom Bilyeu shares this insight with Ryan a few years back:
1. When you launch, you have 18 months (less on the Internet) before people begin to copy you.
2. Innovate. Always.
Systems for scale [24:08] it really is always about the customer. Always. Ryan’s system for new products is asking his audience! Send out surveys, call superfans (yes, pick up the phone.)
Reimagine the archetypal Hero’s Journey: your business is the mentor and your customer is the hero. You are not the hero — you are here to remove obstacles from the hero’s journey!
Beta testing [27:34] develop a minimal viable product (a few hundred) sell them to your list, on kickstarter or even give them away then ask for feedback and innovate from there.
Thinking through the goal [28:40] a product launch is great to start a business, but not as a recurring revenue machine — what is it that you are hoping to kickstart? What are your products 3, 4 and 5.
Partnering with influencers [32:35] Ryan shares what he believes the next big opportunity for physical products brands is, and how to tap into it.
Thanks for listening, and get in touch with Ryan on Instagram @ryandanielmoran