Capitalism.com with Ryan Daniel Moran

All of us learned basic math in school. Addition, subtraction, division, and multiplication. The times tables are one of those things we had to work long and hard on, memorizing basic facts so that the work of complex mathematics that was coming would be easier for us. It was a long term goal that was hard to see at the time, but one that served us very well. The same principle applies when it comes to the profitability of your business. The things that seem to be pressing from an immediate perspective are not always the things that bring the greatest long term result. On this episode Ryan Daniel Moran share his lessons-learned about multipliers, the things you can invest in that will compound your results. You’re going to be challenged and given some very practical takeaways on this one.

Do you know why many businesses plateau after an initial success?

It’s because something in the owner’s understanding of what brings the greatest results shifts. They begin with a clear understanding that certain actions will compound over time to bring even greater results, but once success comes they back off, taking it easy, forgetting that to get the same kind of gains they’ve experienced so far they will have to take the same kind of bold and long-term oriented actions that brought it in the first place. Ryan is convinced that the longer you can push the return on investment into the future, the greater that return will be. You can hear how he’s come to that conclusion as well as get some concrete examples of how it works in real business scenarios on this episode.

Do you understand what a business multiplier is?

Thinking of basic math, your business needs to be adding to the bottom line all the time. You can do that through simple addition (one client or one sale at a time) or you can do that through multiplication (putting your capital and other resources to work in ways that compound the result). On this episode Ryan teaches why a business needs to be oriented toward compounding results by applying your energy and resources to tasks that are multipliers. When you get this and are able to clearly determine that your resources are multiplier focused, you’ll begin to see exponential growth in your business. You’ll want to hear this one.

Delayed gratification is a sign of a good multiplier.

We know what it’s like to struggle between the payoff of immediate gratification and the promise of a delayed gratification. Should I eat the chocolate cake now and enjoy the taste and texture immediately, or should I abstain for the sake health and fitness that will serve me well for years to come? It’s not an easy choice in the moment - unless you’ve already made the commitment to the long term goal. On this episode Ryan Daniel Moran shows us how delayed gratification in business tends to serve as a barometer to determining whether an investment of resources or energy is serving to multiply our efforts or not. You can learn a ton from this episode, so be sure you take the time to listen.

The Eisenhower Matrix can help you determine what is a good multiplier.

General Dwight Eisenhower is well known for using a time management technique that classifies activities into 4 quadrants. Imagine a box divided into 4 equal parts. Moving clockwise around the box starting with the top left quadrant, the quadrants are labeled: 1 - Important and Urgent | 2 - Important but not Urgent | 3 - Not Important and Not Urgent | 4 - Not Important but Urgent. Using this graph you can identify the tasks and projects that are truly important - and a key point to notice is that the ones that fall into top right quadrant tend to be the ones that are multipliers. Find out how Ryan uses the Eisenhower Matrix for his personal decisions on this episode.

Outline Of This Great Episode

  • [0:06] Ryan’s introduction to this episode about multipliers.
  • [1:10] What is a multiplier and why you should move toward them?
  • [4:00] Example of investing in a multiplier when it comes to hiring .
  • [5:41] Freeing up capital by using other people’s money as a multiplier.
  • [8:55] Why your own capital should only go to new products/services.
  • [9:48] Make it up, Make it real, Make it recur (from Dan Sullivan).
  • [12:38] A great way to determine what is a multiplier and what is not.
  • [16:30] Relationships as a type of multiplier.
  • [17:17] How to determine if something will be a long term multiplier.
  • [19:56] The reason businesses plateau.
  • [20:00] Why delayed gratification can work for you.

 

Action Steps From This Episode

FOR GREATER SUCCESS: Understand what is meant by investing in multipliers; things that increase your return exponentially. Get it in your head and heart. Commit yourself to pursuing them over everything else.

FOR GETTING STARTED: Examine your work week and your list of top tasks. If you are spending time on things that are short term gains, reevaluate your priorities. The longer term you can push your results, the bigger those results will tend to be.

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

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Subscribe to Freedom Fast Lane

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Direct download: multipliers.mp3
Category:general -- posted at: 6:00am EST

Every entrepreneur or business owner dreams of making millions, of having that break out product or service that brings in loads of cash and takes a market by storm. But most don’t realize what Mark Jenney discovered: Once you have that kind of success you still don’t have happiness. As counterintuitive as that may sound, Mark speaks powerfully about it on this episode. His responses to Ryan’s questions from this Q&A session at the 2015 Freedom Fast Lane LIVE event open the door to a challenge for all of us: Are you working to get or working to give? Your answer could make all the difference in your business and your life.

Dropping a product that brings in $80K per day. Yes, per day.

As his business efforts were becoming more and more profitable Mark Jenney was experiencing lots of inner turmoil. His product sales were skyrocketing, one product alone bringing in $80K per day, but he wasn’t feeling comfortable about the business he had built. He wasn’t feeling good about the products he was selling. A conviction was growing inside of him that told him that he was building a business to get and wasn’t contributing anything to the world. That’s when he made the decision to drop that product and pivot his business. It’s an amazing story that led to even greater success, so be sure you listen.

All the success in the world still doesn’t bring you happiness.

It’s a reasonable assumption that having greater success will translate into a greater sense of personal fulfillment and happiness. But that’s not what Mark Jenney discovered. The money and the great things that came as a result of it were fun to have, but that only lasted a short time. He wound up feeling unfulfilled in short order. The lesson he learned was life changing: When you focus on giving, everything you need comes as a result and you wind up feeling fulfilled and happy as well. Mark says if he could have learned this lesson much earlier he would have avoided many years of empty frustration and also would have had the opportunity to add more value to the world for a longer period of time. Listen to Mark’s advice. He’s got lots of great thoughts to share, on this episode.

Is the best way to contribute to the world by building a business?

In this Q&A session from Freedom Fast Lane LIVE 2015, Ryan Daniel Moran asked his good friend, Mark Jenney, if he believes that building a business is the best way to add maximum contribution to the world. Mark’s answer was wise and refreshing. He said it is for him, and for some people, but not for everyone. That’s world’s different from things you hear out in the entrepreneurial world today and a great reason to listen to this episode. Sometimes a fresh perspective like this is all you need to prompt you to your own next great step forward.

Those businesses focused on getting typically don’t last very long.

As Ryan and Mark chat about the difference between building a business to get (money) and building a business to give (value) on this episode, Ryan makes a great observation. Of all the businesses he’s seen grow to great success, the ones that were solely focused on extracting money from people are the same ones that only lasted for a handful of years. The businesses that had a bigger “why” behind what their existence are the ones that stood the test of time, the ones that continue to thrive and build upon their successes. And not coincidentally, they are also the businesses that have the biggest impact on the lives of their customers or clients in a positive way.

Outline Of This Great Episode

  • [0:05] Ryan’s introduction of Mark Jenny and this episode of Freedom Fast Lane.
  • [2:00] How you can get involved in the next Freedom Fast Lane LIVE event.
  • [2:39] The transition from working to get TO giving as much as possible.
  • [6:30] Where the diminishing returns began for Mark.
  • [7:50] If Mark could have made his pivot earlier, how would it have changed his life?
  • [9:30] Is business the best way to contribute to society?
  • [11:07] How becoming a husband has impacted Mark’s approach to what he does.
  • [13:28] The shift from being the primary force in his business to empowering others to run it.
  • [16:00] Intentionally dropping a product that sold $80K per day.
  • [18:33] The comparison of business lifespans: those getting VS those getting.
  • [20:01] Ryan’s summary and thoughts on Mark’s comments.
  • [20:40] Get into the FFL book club.
  • [21:00] How to connect to people who are doing great things.

Action Steps From This Episode

FOR GREATER SUCCESS: Start out by focusing on what you are giving to the world, your customers, and society at large. When you set your mind to add something important to the world, getting what you need comes by default.

FOR PRODUCTIVITY: Work to build teams who can help you extract yourself from the processes of your business. That enables you to fuel the vision for what your business is doing.

FOR GETTING STARTED: If you feel like you’re supposed to be doing something greater with your life, take the leap. Do something to get started, to start discovering what you’re made for, why you’re here. The sooner you begin the sooner you can get to the point of that greater purpose.

Connect With Today’s guest: Mark Jenney

Website: http://www.markjenney.com/

On Twitter

On Facebook

On LinkedIn

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Direct download: mark_jenney_QA_final.mp3
Category:general -- posted at: 6:00am EST

Ryan Deiss was one of the keynote speakers at the last Freedom Fast Lane LIVE event. Ryan is the founder and CEO of Digital Marketer. Over the last 36 months Ryan and his team have: Invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan KNOWS what it takes to reach the people who need what you have to offer and he’s not shy about sharing what he knows. On this episode you’re going to hear the Q&A session from the last FFL event where Ryan shared his responses to questions directed to him about retargeting, marketing, and brand building.

Why relationships matter in new tech like retargeting.

Too many companies are using the new “retargeting” technologies that exist to do the equivalent of SPAM. They simply shoot out ads based on imagined targets and when they get a bite they hammer those people with more ads. Ryan Deiss says that’s the absolute wrong way to use retargeting. On this episode he reveals why it’s so important to use retargeting to put yourself and your helpful content (the free stuff) in front of the exact niche audience you’re looking for.

Retargeting is not just about sales, it’s about building up your persona in front of your niche audience.

Most companies that use retargeting only use it to promote items or services they have for sale. That’s one approach, but a very short sighted one. Ryan Deiss says that you should be using at least 20% of your advertising budget to promote existing content that is free and truly useful to the exact people you want to know about your products. You’re goal in doing that is long-term, building a solid base of raving fans who appreciate what you have to offer, know, like, and trust you, and are more prone therefore to become your ongoing customers. You won’t believe the common sense behind this one so be sure you listen to Ryan’s advice.

Matching retargeting to the original content that brought people in.

Once you’ve used retargeting to offer free and useful content to your ideal audience it’s time to pay attention to the results you get. What are people clicking? That gives you an idea of the type of content your ideal audience finds helpful. When you use retargeting to put yourself in front of them again, you do it with very similar or related content. This is one of the examples of using your head to lead your ideal audience into your system rather than repelling them by blanket ads that go out regardless of what they are interested in. Ryan Deiss has tons of great tips to share in the fairly short session so be sure you listen.

 

In delivering value to an existing audience you should be learning what works for future audience members and products.

 

Retargeting pixels are one of the most powerful ways to put content in front of the exact people who have already shown that they are interested in what you have to sell. But you can also use the data you get from your retargeting responses to build new content, courses, services, and products. The response you get from your retargeting shows you exactly what your ideal audience is looking for. Once you know what that is, it’s a no brainer for you to make it for them and then promote it. You’ve met a need that you’ve been able to validate in a substantial way and the sales are naturally going to follow.

Outline Of This Great Episode

  • [0:04] Introduction to this private Q&A with Ryan Deiss from the FFL LIVE conference.
  • [2:07] The upcoming speaker lineup for FFL LIVE this next year.
  • [3:25] Retargeting: why relationships matter in this new strategy.
  • [5:56] Why a new form of media doesn’t really replace an older form: in addition to.
  • [8:02] How do you build up the following over time to get the following you need?
  • [12:04] Why a business needs to diversify their approach to getting new customers.
  • [18:14] Why podcasts and videocasts have to be used to get people into your process.
  • [19:19] Are pixels impacted by ad blocker plugins? If so, how do I get around it?
  • [20:54] Does retargeting work for a business that does one time large purchases?
  • [23:05] How to retarget those who have used your “free” course.
  • [26:25] Can pixels be used to develop a mission/niche?
  • [28:32] The benefits Ryan Daniel Moran has gotten from hanging out with Ryan Deiss.
  • [29:40] Why serving your community first is the way to make things move.
  • [30:07] The upcoming Freedom Fast Lane LIVE 2016.

Action Steps From This Episode

FOR GREATER SUCCESS: Use your retargeting pixels to promote your existing free content. Doing so will put you front of mind with your ideal target audience. You can’t underestimate the power of doing that.

FOR GETTING STARTED: GET your retargeting pixels from Facebook and Google. Do it now. The links are provided for you below so you have no excuse. You can begin to see their power almost immediately so don’t hesitate to get it done.

Connect With Today’s guest: Ryan Deiss

Website: http://www.digitalmarketer.com/

On Twitter

On Google+

On Facebook

On LinkedIn

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Direct download: Ryan_Deiss_final_Podcast.mp3
Category:general -- posted at: 6:00am EST

There are many great success stories from the people who have gone through our Freedom Fast Lane process to build and grow a successful business. But Ralph Clesca’s story is one of Ryan’s favorites just because he’s done everything so diligently and with a savvy that’s uncommon. When Ralph decided to join the FFL community his business was already pulling in around $30K per month. But after he joined it went from there to $80K per month within the next 9 months. That’s an amazing growth spurt and one Ralph attributes to what he’s learned from the FFL courses and involvement. On this episode Ralph shares his story and how it’s moving him to a new chapter in his life and business.

A concept that changed Ralph’s perspective and multiplied his business growth.

Once a business begins to generate income and see a profit it’s very easy to add things and processes to how things work that make it more complicated, and therefore more burdensome. One of the things Ralph Clesca was able to do was to keep things simple. But he didn’t do it simply for the sake of simplicity, but to allow him the time to focus on the most important things. He discovered that when he focused most of his efforts on the 20% of things that produced 80% of his revenue, amazing growth was the result. Hear how Ralph applied that concept in his business and how you can do the same thing, on this episode of Freedom Fast Lane.

The key things in growing an Amazon based product business.

One of the first things Ralph Cleska gleaned from the Freedom Fast Lane courses he took was that in order to grow and scale an Amazon private label business there are two things that are more important than anything. #1 - Get product reviews. That enables potential customers to feel comfortable with your brand through the social proof of other satisfied customers. #2 - Get more sales. As you sell more products, Amazon ranks you higher, which makes you more noticeable to potential customers. It’s a wonderful cycle that starts and grows the business exponentially. On this episode you can hear the results Ralph had from that narrow focus and how you can apply it to your own business.

Making the decision to put the business on autopilot instead of growing it larger.

When Ralph Cleska’s business hit $1 million in sales per year, he realized that he had a very important decision to make. He could keep working to grow the business even larger (which was very possible), or he could hire out people to run it and grow it for him and put his attention on causes that mattered more to him. The business became a vehicle to fund his life while giving him the time to focus on something that could produce good in the world. That’s what he’s doing through the launch of a second business that is aimed at saving the planet. Seriously. You can hear how Ralph’s doing it on this episode.

Targeting an audience that cares about the things you care about.

The second business Ralph Cleska has started is a niche business focusing on organic skin care products. He knows that people who care about that approach to skin care are very loyal and very dedicated to the brands they use. He also knows that people from that demographic are also very concerned about the environment, so he’s using his focus on saving the planet as the “why” behind his business and will make that cause front and center as he launches his brand. His belief is that when people with the same “why” as he has are exposed to his products, they will become his natural and enthusiastic customers. Learn more about this approach to building and launching a brand, on this episode.

Outline Of This Great Episode

  • [0:03] Ryan’s introduction of Ralph Clesca and his incredible Freedom Fast Lane success story.
  • [1:26] How you can get access to a Freedom Fast Lane free training.
  • [2:27] Ralph’s current situation and where he’s headed.
  • [4:09] What Ralph desires from his current cash flow business: becoming disruptive.
  • [6:14] The journey to this kind of success over the course of two years.
  • [12:58] Why getting sales and reviews are the most important thing to focus on.
  • [15:16] The power of building an email list as soon as possible.
  • [16:38] Why Ralph knew that he wanted to pivot out of his cash flow business.
  • [22:21] The process of developing a “disruptor” business.
  • [26:36] The launch process Ralph is following this time.
  • [28:53] Getting fans on board to launch a product with huge momentum.
  • [31:30] What happens when your customers buy into your “why.”
  • [32:51] How Ralph locates his target customers.
  • [36:19] When the audience is big enough and when to launch.
  • [38:42] The things Ralph has learned from Freedom Fast Lane that make the most difference.
  • [45:11] Ralph kept things very simple and focused on what would produce the most revenue.

Action Steps From This Episode

FOR GREATER SUCCESS: Keep things very simple. Focus on the 20% of what you have to do that brings the MOST profit. Do more of that and let everything else go if need be.

FOR GETTING STARTED: Take a step every day toward what you’re wanting to accomplish. Don’t let a day go by without it. Step by step you climb the mountain.

Connect With Today’s guest: Ralph Clesca

On Twitter

On Facebook

On LinkedIn

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

 

Direct download: ralphclesca.mp3
Category:general -- posted at: 6:00am EST

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