What would it take to create a successful physical products business from the ground up? You can hear how James Swanwick made it happen on this episode. From making the decision to start his brand while running on the beach to building out a team, split testing, and maximizing profits you will hear what James did, step by step to start, build, and establish his physical products business. It’s a conversation that will help you see what it takes to get your business rolling right away.

The amazing product idea that came while running on the beach.

James Swanwick was running on the beach near his home in Australia when he heard Ryan Daniel Moran speaking about the opportunities that come from building a physical products brand and business (he was listening to the Freedom Fast Lane podcast). By the time James got home he had decided he was going to build his own business. He called his brother, established a partnership, and got the ball rolling. His success is almost legendary. You can hear the exact product brand James built and how he did it, on this episode.

Promoting his product brand through podcast interviews.

Most people who build a physical products brand immediately begin pushing for reviews, using Facebook ads, etc. James Swanwick made the decision to get himself featured on podcasts as one of his main ways of promoting his sleep improvement brand. But he didn’t do it by telling them about his great products. Instead, he focused on how he could bring great information and help to the podcasters and their audiences. Find out how James built the brand and success that caught Ryan’s attention and got him on the show.

Targeting the biohacking niche to find his raving fans.

One of the ways you can best promote your brand is to find the exact niche of people who will most excited about your products. When you are able to get your high-quality products into their hands and build enthusiasm through conversations and contests, you’ll find that niche doing the heavy lifting of promotion and your brand will begin to rock. James Swanwick tells how he targeted the biohacking community with his sleep products and the great results that his company experienced when those people got enthused about his products.

Using Facebook pixels and video to retarget people interested in his products.

When James Swanwick began using Facebook ads to promote his blue blocker glasses he devised a plan to do more effective promotions and get more sales. First, he ran an ad to very specific communities and people - like those interested in biohacking. Then he used Facebook pixels to retarget those who clicked on his ads. What did he send their way? Videos of all kinds, including video testimonials of people who loved his products. His results have been stellar and he’s going to share how he did it, on this episode.

Outline Of This Great Episode

• [0:24] Ryan’s introduction to James Swanwick, his guest today.
• [1:55] How you can get in on Ryan’s training and the Tribe Summit.
• [3:21] James discovered how to launch his Amazon products while running on the beach.
• [5:00] The different marketing approach James used for his Swanick Sleep glasses.
• [10:01] How James sought podcast interviews to promote his brand.
• [14:14] The Facebook advertising approach that James has discovered and used.
• [17:02] The results James has seen from his efforts.
• [18:45] Why James fancies himself as the CEO of a sleep company.
• [20:30] The big things that made a difference for James and his product promotions.
• [24:00] Getting your price right through testing is vital to maximum profits.
• [26:10] The importance of testing everything in your physical product business.
• [32:45] The team James has built to run his business.
• [37:37] The point when it was viable for James to go all-in on this business.
• [39:40] The things James does to deal with the fear he feels everyday.

Action Steps From This Episode

FOR GETTING STARTED:

FOR GREATER SUCCESS: Use video for product promotions, testimonials, and product info pages. If you can get video of customers interacting with your products, you will win.

Connect With Today’s guest: James Swanwick

Website: http://JamesSwanwick.com/

On Twitter

On Facebook

Resources Mentioned On This Episode

• www.FreedomFastLane.com/Bootcamp - get into the bootcamp
• www.FreedomFastLane.com/Tribe - join the tribe
• www.SwanickSleep.com - the sunglass business
• James’s Swanwick Sleep Glasses on Amazon
• Bulletproof Coffee
• BOOK: The Primal Connection

Connect With Freedom Fast Lane Live

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

February had some setbacks, apart from that Ryan’s businesses collectively totaled over a million dollars in revenue, which is slightly lower than last month’s revenue. In this podcast episode Ryan shares the status of his businesses, how they’re doing, as well as investments and their growth or retraction.

This month was tough across all board’s, there were quite a bit of challenges to say the least.

A good deal came to light with an acquisition that closed on February 1. The revenues generated on that business were $250,000. compared to the month before and looking at the comparison of the businesses measured in January compared to the businesses in February, there is about a $350,000 retraction from January into February.

Mini Vacation Delayed This Income Report

Getting this income report to you later than usual, For the first time in 4 years Ryan took a vacation for more than a few days. something he has never done. It was great..the most important thing when working hard is making sure you make some time for R&R...

Lets Break Down The Revenues

Breaking down the revenues: top line revenue was about $1 million over all of the businesses, and the breakdown looked like this:

So Let’s Break Down The Revenues primary business is sports nutrition and fitness company, revenues for that were about 450,000. didn’t have a whole lot of orders in February.

Good Things Can Now Come To Light

Ryan did strike a fantastic retail deal that will take the products in between 800 and 1100 stores nationwide in the next 30 to 45 days. As soon as that is live and actually, physically in stores nationwide, Ryan will talk more about it.

Orders did not come in until March. the team was caught in the in between Amazon orders in January, and March, as well as the retail orders kick in March, but there was a gap in February where there were Ryan didn’t have the same amount of orders that we would normally have.

the good news is that Ryan finally have cracked the launch processes and the ranking processes on Amazon in a way that is more sustainable, and profitable, and faster.

Connect With Freedom Fast Lane Live

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Subscribe to Freedom Fast Lane

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It’s clear that there is no one way to build a business - but there ARE ways that you can build a business quicker and more successfully. Those are the ways Ryan likes to pursue. Why waste time and money? Just get things done and enjoy the fruit of your labors more quickly. Toward that end, Ryan loves the way crowdfunding can be combined with a product or brand launch on Amazon. The two go hand in hand, and to explain how that’s true Ryan’s invited a crowdfunding expert and consultant, Khierstyn Ross to walk through some of the important things you need to think about as you launch products using crowdfunding.

The power of crowdfunding to raise seed money.

Unless you raise a ton of capital from angel investors or other funding platforms, you’re not going to have the seed money you need to build out more professional or technical product ideas and brands. Crowdfunding is one way you can get past that extra large hurdle. Using platforms like Kickstarter and Indiegogo you can raise the seed money for your product and get things rolling within 30 to 60 days. But you should never try to do it on your own. There are people who have made it their business to analyze the campaigns that work best, find out why they worked the way they did, and how to take lessons from those approaches to help new products make a splash through successful crowdfunding campaigns. Khierstyn Ross is one of those people and she’s got a lot of great crowdfunding tips to share with you, on this episode of Freedom Fast Lane.

Why crowdfunding is a great way to validate your product idea.

It’s always a shame when someone has what they believe is a great product idea and invests tons of time and money developing it, only to discover that the market really doesn’t show that people want it. How can you avoid that costly mistake? One way is to utilize crowdfunding to validate the demand for the product ideas you have. But you don’t want to run a crowdfunding campaign on an idea alone. You want to ensure that you understand what you’re getting into before you take that step - and Khierstyn Ross is on the show to explain how you can do that, so be sure you listen.

Crowdfunding should be the first step in a long game.

Many people who get into crowdfunding think it’s simply a way to make some quick cash by building out a product they can sell. But those who understand the power of crowdfunding know that it’s just the first step in a much longer game. Successful brands consisting of many products can be built using crowdfunding, which makes for an ongoing, profitable business that can eventually be sold for great profits. Find out how to approach crowdfunding the right way on this episode of Freedom Fast Lane from Ryan’s guest, Khierstyn Ross.

Do NOT start crowdfunding when all you have is a product idea.

If you want one of the most important pieces of advice about running a crowdfunding campaign, here it is: Build your product prototype first, before you start a Crowdfunding campaign. If you don’t have an educated idea of what it’s really going to take to build your product and fulfill orders you’ll likely burn through your crowdfunding money before you get anything built - and your long-term business plans will be in jeopardy. Khierstyn Ross shares the experiences she’s had helping many companies not only have successful campaigns but actually build long-term successful brands.

Outline Of This Great Episode

• [0:26] Ryan’s introduction to this episode about crowdfunding as an audience builder.
• [3:13] Why Amazon and crowdfunding are such a great partnership.
• [6:15] Crowdfunding as a long term play - using the crowdfunding audience to launch new products.
• [9:22] What kinds of products or events can be crowdfunded successfully?
• [11:30] The types of things that do NOT work on crowdfunding platforms.
• [13:42] When is it time to start your crowdfunding campaign?

Action Steps From This Episode

FOR GETTING STARTED: Consider crowdfunding as a way to get your seed funding, validate your product idea, and launch in a way you can’t do as easily or quickly.

FOR GREATER SUCCESS: Build your product prototype first, before you start a Crowdfunding campaign. If you don’t have an educated idea of what it’s really going to take to build your product out and fulfill orders you’ll likely burn through your crowdfunding money before you get anything built.

Connect With Today’s guest: KHIERSTYN ROSS

Website: www.CrowdfundingUncut.com

On Twitter

On Facebook

On LinkedIn

Resources Mentioned On This Episode

• www.FreedomFastLane.com/bootcamp - learn how to establish your own brand
• Kickstarter
• Indiegogo
• Pavlok
• Shock Clock
• Purple Pillow
• Foreverspin
• Rockwell Razors
• Entrepreneur On Fire Podcast

Connect With Freedom Fast Lane Live

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Every Amazon private label seller wants to find that product that is the next big thing… and they want to be the one to benefit from the buying frenzy. But it doesn’t just happen. Ever. There are intentional and carefully contrived organic sales strategies and product promotions that have to happen in order for those big things to become big. You can take the trial and error route and figure it out on your own over time (if you have the time and money to walk that road). Or, you can learn from the people who have done that work themselves. Casey Gauss of Viral Launch is one of those people. He’s Ryan’s guest on this episode of Freedom Fast Lane and shares his view of the road to product success.

What does it really take to rank your private label product for keywords on Amazon?

If you’ve ever looked into the backend of the Amazon seller dashboard you know that there are a couple of places and ways that you can attempt to optimize your listing for keywords. But you probably also know that there’s more to it than simply entering your keywords in those places. Casey Gauss says that the main thing that drives a product to rank in Amazon’s organic search is organic sales. If you think about that for a minute you’ll see that it’s almost a chicken and egg scenario. If you need organic sales to rank, then how are you going to get them if you aren’t ranking? Casey shares what he’s seen working in terms of promotions and marketing to push the organic sales of a product on Amazon.

What do top Amazon sellers do that is different than everyone else?

In any business, there are thousands of things you COULD focus on - and when it comes to private label product sales on Amazon, sometimes it feels like there are even more things to consider. Product images, item descriptions, keyword optimization, product improvement and development - you know the pain, right? In this conversation, Ryan asked Casey Gauss of Viral Launch what the top selling Amazon companies are doing that is different than everyone else. His answer was simple: They discover the 20% of things they are currently doing that are bringing 80% of their results and they do more of those things. You can get all the details on what Casey most commonly sees those things to be, on this episode of Freedom Fast Lane.

Do you really need to build your product brand off of Amazon?

Ryan and many others have long been insisting that it’s vital for Amazon private label sellers to put their eggs into baskets other than Amazon. Primarily that means establishing your own product website with the ability to capture customer email addresses and getting more and more of your customers to purchase their products directly from you. It’s a difficult task but offers benefits far beyond what Amazon is willing to offer sellers. While Casey Gauss, founder of Viral Launch doesn’t disagree with that approach he doesn’t feel that it’s as vital as Ryan and others have insisted. His belief is that Amazon is always going to want good quality products to sell and over time is going to make it easier and easier for successful private label sellers to be even more successful on its platform. You can hear the entire thrust of what Casey has to share, on this episode.

Basic things every Amazon seller must master to achieve success.

On this episode, Casey Gauss of Viral Launch was asked what advice he has for Amazon seller. His advice was pretty basic. Once you find a great product at a great price and establish it on the Amazon sales platform, don’t be afraid to push it aggressively. You have got to be the one to make your product move. Organic sales are up to you, nobody else. Educate yourself about how to make your product listings and messaging sing in a way that your ideal customers will respond. And invest the time and money in learning how to do effective promotions. It’s not rocket science but it does take the willingness to educate yourself, test your efforts, and tweak things until you hit your sweet spot. Find out more on this episode.

Outline Of This Great Episode

• [0:22] Ryan’s introduction to this episode with his guest, Casey Gauss.
• [3:22] What is working to promote sales on Amazon right now?
• [9:05] Ranking for keywords these days on Amazon (early 2017).
• [15:05] What are the top sellers doing different than everyone else?
• [22:07] What Casey suggests in the way of product marketing strategies.
• [26:20] Do you really need a brand that is bigger than Amazon sales?
• [35:10] What Casey’s transition from one-man show to team has been like.
• [41:29] Casey’s thoughts about where sales are headed for private label brands.
• [48:02] Advice for sellers from Casey’s experience working with Viral Launch clients.

Action Steps From This Episode

FOR GETTING STARTED: Once you get a great product at a great price established, don’t be afraid to push your products aggressively. You have got to be the one to make your product move. Educate yourself about how to make your product listings and messaging sing so it will appeal to your ideal customers.

FOR GREATER SUCCESS: Sellers who are more successful are putting their focus on the 20% of things that get 80% of their sales results. Discover what parts of your system actually drive sales the most and do those more.

Connect With Today’s guest: Casey Gauss

Website: Viral-Launch

On Twitter

On Facebook

On LinkedIn

Resources Mentioned On This Episode

• www.FreedomFastLane.com/bootcamp
• www.FreedomFastLane.com/tribe

Connect With Freedom Fast Lane Live

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

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After hearing this episode of with Matthew Tremolada it should be obvious that there is no excuse for anyone when it comes to starting your own ecommerce business. Matthew Tremolada struggled through the addiction he had to heroin to build a million dollar brand that continues to move forward. His journey is an example of overcoming in spite of personal and practical obstacles. It’s an inspiring story that forced Matthew out of college and into a very desperate place.

Trying to get money for his next hit of heroin, Matthew stepped into ecommerce.

After dropping out of college because of his heroin addiction, Matthew was at his lowest. He was actually looking for more drugs, trying to find ways to finance his habit and found a MLM squeeze page that changed his life and led him into ecommerce sales. Matthew openly shares his story and tells how he made the journey from addict to business owner, on this episode of Freedom Fast Lane.

The things Matthew did to go from $20K/month to $50K/month.

One of the things every entrepreneur has to be comfortable with is risk. Matthew says that to move from $20K per month in sales to $50K, the only thing he had to change was his attitude about risk. He had to let himself become uncomfortable, to make himself uncomfortable both financially and in terms of the skills he had to learn to scale the business. The risks were worth it for him and he shares how he made that mindset shift, the results it had, and how his struggle to grow impacted himself and his family, on this episode.

Building out the systems that allow the ecommerce business to scale.

When Ryan asked his guest, Matthew Tremolada what he’s doing to scale his business to the point of making a consistent $100K per month in sales, he said that the primary thing is building the systems needed for the recurring income to be consistent and strong. He believes that once the systems are in place he’ll be able to position the company attractively to be sold. Find out how he’s accomplished this so quickly and how he plans to sell the company, on this episode of Freedom Fast Lane.

Anyone can succeed if they really want to. Here’s a story that will inspire anyone.

Matthew Tremolada’s end goal is to build a business and income that will enable him to discover the things about life and the universe that he’s curious about. He’s eager to learn more about the possibilities of immortality for the human race and believes that his business can set him up to have the freedom to experience those areas of interest. Matthew allowed himself no excuses in pursuing his dreams and his business. He determined he was going to make it work, no matter what. You can hear his story and where he’s headed, on this episode.

Outline Of This Great Episode

• [0:21] Ryan’s introduction to this episode and his guest, Matthew Tremolada.
• [2:10] The current state of Matthew’s business and how he began with Amazon.
• [7:37] Where Matthew began: Dropping out of college and searching for heroin.
• [11:19] Moving to private label sales to build a wider business model.
• [13:53] The transition from opportunity chasing to building an actual business.
• [21:08] Infusions of capital to fuel business growth: How Matthew built his funding.
• [22:30] The growth plan to get to a consistent $100K per month in sales.
• [26:38] Why Matthew decided to bring on capital partners.
• [29:56] The biggest contributors to the success of Matthew’s business (his thoughts).
• [31:49] The difference in Matthew that has come from his success.

Action Steps From This Episode

FOR GETTING STARTED: Educate yourself and set your mind. You won’t get anywhere if you don’t know what to do. But even more importantly, you won’t get anywhere if you don’t truly believe you can.

FOR GREATER SUCCESS: Consider finding capital partners who believe in your business and your approach. The infusion of capital can often provide opportunities and timing that you can’t easily achieve on your own.

Connect With Today’s guest: Matthew Tremolada

On Twitter

Resources Mentioned On This Episode

• www.FreedomFastLane.com/Bootcamp
• Through The Wormhole

Connect With Freedom Fast Lane Live

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

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Everything has an ROI. EVERYTHING. If you are investing time, energy, or money into a thing, it needs to be producing a benefit to you that is greater than what you’re investing in it. If that’s NOT the case, then you are bleeding and need to bring it to a halt immediately. On this episode of Freedom Fast Lane, Ryan walks through the 5 financial investments that he believes have the greatest ROI for any entrepreneur. He also gives you 4 “honorable mention” categories of investment that he loves for their own unique reasons. It’s short. It’s sweet. And it’s powerful. You’ll want to hear this one.