Guest Information

Facebook: http://www.facebook.com/meetezra

Twitter: https://twitter.com/ezrafirestone

LinkedIn: https://www.linkedin.com/in/ezrafirestone

Website: https://smartmarketer.com/

Email: Help@SmartMarketer.com

Show Notes

This week we let you eavesdrop on Ryan Moran and Ezra Firestone talking candidly about a number of things at the recent Capitalism Conference. We wanted to share their awesome insights with you.

Provide an enticing reason for people to enroll in your newly-launched courses. If you’re trying to break out as a business mentor, you need to onboard people quickly, so that they can use word-of-mouth to let others know how much value you’re providing. Ezra does this by launching early “beta versions” as a discount, requiring attendees to provide written feedback.

This draws an early audience and lets you tailor future versions to better cater to your niche. A win-win!

There are other tactics besides medication for depression. Ezra’s read up a lot about depression, and while he’s not a psychologist, he’s learned that even getting a better night’s sleep can make a big difference.

Beyond that, he’s read about how depression is a lot like grief, except you are grieving for yourself. If you find yourself down a lot of the time, reach out to a professional for guidance.

Building connections with others is what drives us. We’ve “detribed”; we no longer live in small groups, but as individuals in massive societies. But we get so many rewards from making connections, whether it’s emotional, financial, or even neurochemical.

That’s why Ryan and Ezra are exploring the idea of buying up land and building their own communities, so they can create a space where meaningful connections are easier to grasp.

Hope you enjoy being a “fly on the wall”, listening in on Ryan and Ezra’s off-the-record talk in this episode!

Key takeaways:

• Provide an enticing reason for people to enroll in your newly-launched courses.
• There are other tactics besides medication for depression, and
• Building connections with others is what drives us.

Connect with Ezra

Hear more from Ezra at https://smartmarketer.com/category/podcasts/

• On Facebook
• On Linkedin
• On Twitter

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

• On Facebook
• On YouTube
• On LinkedIn
• On Twitter

Show Notes

What are you going to invest your money in over the next 24-to-36 months? How can you reduce your tax burden?

We recorded our awesome Investor Panel from the past Capitalism Conference to help you answer these questions and more. You have to listen to this great talk, filled with wealth-growing and cash-saving opinions (some of them contradictory, which happens in a panel!) that you may be able to act on right now.

DISCLAIMER: None of this material here is formal investment advice. Make sure you talk to a professional investment advisor before making any decisions about where to invest your wealth.

Ryan’s not too keen on cryptocurrencies, but the panel as a whole believes they are revolutionary. There’s been an incredible growth in the value of Bitcoin over the past few years, with some of our elite panelists seeing further surges in value to come.

While Ryan’s not convinced that cryptocurrencies will continue to appreciate as holders of value, the panel was unanimous in its belief that it will change the world. Many industries will benefit greatly from the reduction in transaction costs, and credit agencies could even use blockchain technology as a personal identity system.

Puerto Rican business entities can be a great way to reduce your tax burden. Puerto Rico offers compelling tax advantages over other tax shelters to park your wealth. Make sure you look into all the relevant rules with an advisor, since there are a number of restrictions and obligations you will have to address to best harness the territory for investing your wealth.

Watch out for climbing interest rates. The panel expects interest rates to go up over the next 24-to-36 months. This has prompted a number of investors to transition towards more liquidity and into areas that are expected to grow in a recession; for example, real estate investors switching to investments in mobile home parks.

We hope that you found this talk as useful as we did!

Key takeaways:

• Ryan’s not too keen on cryptocurrencies, but the panel as a whole believes they are revolutionary
• Puerto Rican business entities can be a great way to reduce your tax burden, and
• Watch out for climbing interest rates

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

• On Facebook
• On YouTube
• On LinkedIn
• On Twitter

Guest Information

Facebook: https://facebook.com/kidsnsuch

Twitter: https://mobile.twitter.com/kidsnsuch

Website: https://www.kidsnsuch.com/

Email: help@kidsnsuch.com

Guest Bio

Justin Dyson is the proud founder and owner of Kids N' Such, a physical products brand selling useful items for babies and their parents, such as nursing covers, bibs, and baby carriers. He runs the company entirely from the comfort of his own home.

Show Notes

Justin Dyson knows how to turn a failed launch into something really strong. Here’s how he did it:

Keep looking forward. After a trademark notice halted sales of a product, Justin decided to just have Amazon destroy the remaining units. He started from scratch, going back to the drawing board and pushing through.

He came up with new products that sold well and complemented each other. Instead of dwelling on the past, he looked to his talents and drive and went for it.

Focus on what works. Justin’s found that making more money can amplify pre-existing mistakes. When his business started taking off, he had more money to throw at advertising…

...which meant more money lost on failed advertising campaigns. He then honed back in on what worked well for him (PPC ads, making products that complement existing offerings) and made the business grow more that way.

Make products that solve problems. When Justin’s revenue started to flatten, he looked to what his competitors were saying about their products online, and the comments that their customers would post. That gave him a lot of great information to build products that worked for his audience.

Those products are things that solve your customers’ problems. It’s one thing to make something with nifty-sounding features, but if you want your physical products business to really take off, you need to make things that make people’s lives better in a tangible way.

Key takeaways:

• Keep looking forward
• Focus on what works, and
• Make products that solve problems

Connect with Todd

Find out more about Justin’s company, Kids N’ Such, at https://www.kidsnsuch.com/.

• On Facebook
• On Twitter

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

• On Facebook
• On YouTube
• On LinkedIn
• On Twitter

Guest Bio

Jeremiah is the co-founder of Tribe, a fitness brand specializing in mobile device armbands, with hundreds of thousands of dollars in sales per month. He has since branched out into starting other companies and mentoring other entrepreneurs. He is an equity partner of Roam, a brand selling physical products for outdoor adventuring.

Show Notes

How the heck do you become a millionaire at 20?

If you’re Jeremiah, you had a little luck, of course, but you also harnessed your skills and attention to detail to take advantage of your luck.

Here’s how Jeremiah did it, and how he would do it differently if he could start again. You need to hear his awesome story, since he’s got amazing insights that you can apply to your physical products business right now.

Private labelling can get your foot in the door, but it’s hard to scale if you don’t take control. If you can find a good designer and take care of your customers under your brand name, you can build trust and loyalty. This translates well into snowballing your business on a platform like Amazon. The problem is you end up relying on a third-party to produce quality products.

So Jeremiah decided to design his own products under his brand, Tribe, which sells mobile device armbands for fitness aficionados. That led to a great boost in positive reviews and sales, while giving Jeremiah control over the products that got into his customers’ hands.

Focus on revenue generation. Designing a logo can be really fun and feel rewarding, with something shiny that you’re proud to put on your products. But does the new logo actually translate to sales?

Figure out what steps you can take that measurably increase revenue, whether it’s a Facebook ad campaign, adding a new feature to a revision of a popular product of yours, or a promotional sale.

Hire a team early. Jeremiah and his partner would get burnt out periodically at Tribe. While they’ve succeeded in building it to a seven-figure sale, Jeremiah wishes he had taken on employees earlier on.

At Roam, his new company, they’ve hired a full-time employee and are in the midst of recruiting. This helps ease the pressure off the founders while also adding more hands on deck to scale faster.

We hope you’ve found Jeremiah’s story helpful in your own journey to a multimillion dollar payday!

Key takeaways:

• Private labelling can get your foot in the door, but it’s hard to scale if you don’t take control
• Focus on revenue generation, and
• Hire a team early

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

• On Facebook
• On YouTube
• On LinkedIn
• On Twitter

Guest Bio

Paul Miller is a former restaurant owner and now the proud CEO and owner of CozyPhones, a business that makes and sells comfortable headbands with headphones embedded inside. His products cater to children (including those with special needs), active adults, and for those looking for a way to relax before bed.

Show Notes

We’ve talked to a number of different business owners over the years, each with a different story and path to success. Paul Miller joined us to talk about selling physical products online to hit his seven-figure success. We love physical products businesses at Freedom Fast Lane, but Paul’s approach incorporates something a bit different: selling licensed goods.

He explained how you can tap into an exclusive niche this way. His experience gave us awesome, actionable insight into different options for your product development and sales.

Paul spent a long time and millions of dollars on a restaurant business, but that didn't work out in the long-run. After a traumatic accident which broke his collarbone, he decided on a different path: ecommerce. He scaled dramatically within 12 months, selling different products. Now he’s landed on a real winner: comfortable headband headphones.

What really amped up his sales was branching out into licensed products. He’s worked with other businesses, offering to design CozyPhones with their brand imagery on them, and paying them a royalty on each sale. This has gotten his company noticed by Disney and Nickelodeon, the latter of which has a deal with him to sell Paw Patrol-branded headphones.

That was an awesome catch for Paul, in two ways. First, Paw Patrol is one of the most popular children’s television shows across the world. Second, his deal is exclusive, meaning no other business can sell similar headphones with Paw Patrol branding. He’s both created and cornered a lucrative market!

If you’re in the physical products space, you need to consider opportunities to sell licensed goods. Otherwise you could be leaving money on the table.

Key takeaways:

• Physical products with third-party brand licensing are attractive to consumers
• They let you create a niche and monopolize it at the same time
• Look into partnering with complementary businesses for such opportunities

Connect with Todd

Check out Paul’s company at https://www.cozyphones.com/

• On Facebook
• On Linkedin
• On Twitter

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

• On Facebook
• On YouTube
• On LinkedIn
• On Twitter