Mon, 29 January 2018
This week we leak one of the most popular talks at the recent Capitalism Conference.
Ezra Firestone gave us a ton of great strategies in his presentation that is packed with actionable takeaways. So we wanted to share it with you.
In particular, he advises that you spend 20-30% of your top line on marketing online to scale your brand quickly.
Facebook Messenger is particularly valuable for scaling up efficiently and cheaply in 2018. As Ezra tells us, text is the future of communication and marketing, so you have maybe one year to take advantage of the free access to this channel before Facebook begin to charge a premium for it.
Ezra breaks down the process of gaining Facebook subscribers using messenger bots and how to convert those subscribers into super profitable buyers, email subscribers, and more.
If you are a physical products business owner, you have to take action on this emerging channel before your competitors.
Key takeaways:
Connect with EzraHear more from Ezra at https://smartmarketer.com/category/podcasts/
Connect with RyanFind more amazing podcast discussions on FreedomFastLane.com.
Direct download: 25-01-17_FFL_Ezra_Firestone_CConference_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT |
Mon, 22 January 2018
Full show notes at http://freedomfastlane.com/ Having difficulties figuring out how to grow further? Ryan’s answer is to double-down on your strongest skill. And he applies that throughout his work. His strongest skill is in scaling companies that sell physical products. So Ryan is continuously looking for ways to apply that skillset. And he recently did this with one of his students, Hanny Sunarto, who faced the question that you might be asking yourself now: How do I grow my business beyond where it is now? Well, Hanny’s doing it by doubling-down on her engineering skills, with the help of Ryan. Hanny’s company is NeatPack, which sells travel bags, like backpacks and diaper bags. She has an engineering background and has crafted great, durable products. She’s looking to scale up. So she and Ryan worked out a deal. Ryan’s investing $85,000.00 into NeatPack for a percentage of the company, and has also agreed to provide ongoing advice, particularly around marketing, to help scale further. Hanny is a great engineer, there’s no doubt about that. Her bags make great travel solutions. But she admits that she does not have marketing expertise. And scaling beyond seven-figures requires marketing expertise. So Ryan provides his strength in marketing, freeing Hanny up to spend more time doing what she does best: making some excellent travel bags. If you’re having difficulty scaling your company, figure out what you do best, and put your energy into that. Get other people who are excellent at other things in the business world to help you with that. You may be surprised at how successful you might become. Key takeaways:
Connect with HannyCheck out Hanny’s business at http://www.neatpackbags.com/.
Connect with RyanFind more amazing podcast discussions on FreedomFastLane.com.
Direct download: 19-01-17_Why_I_Cut_a_5-figure_Check_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT |
Thu, 18 January 2018
Full show notes at https://freedomfastlane.com/ You’re scaling your business up in value. Well done! Have you considered how much it’s worth? You should. You may not want to sell your business now, but if you don’t take a good hard look at how much it’s worth, you may be overlooking something important. You may be overlooking the most valuable asset you’ve ever held. And at a better time than ever to think about its value. It’s a seller’s market for businesses right now. You can sell a seven-figure business for at least a 3-4.5 multiple, depending on how well organized the business is and the strength of its brand. Sounds exciting, right? It is, but it can be complicated. There are a lot of things you need to take into account when selling your business. An interested investor will start off with a formal Letter of Intent to purchase your business, proposing how the sale may go about. They’ll want to look through your books, to see how organized the company’s financials are. They’ll check to see if you’re holding any valuable intellectual property. In general, you’ll be looking to go through an extended due diligence process, while also keeping your business up-and-running throughout the transaction. Not an easy thing to do. Luckily, brokerage firms like Logan Chierotti’s Bizsold help facilitate the entire process for entrepreneurs. Even if you’re not looking to sell at the moment, Logan’s got lots of useful information for us about the process! Key takeaways:
Connect with LoganFind out more about Bizsold at https://bizsold.com/ Connect with RyanOn YouTube Subscribe to Freedom Fast Lane-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<-- |
Mon, 15 January 2018
Full show notes at https://freedomfastlane.com/ Making millions without a big team seems, at first blush, rather daunting. How is it possible to make that happen? As Elaine Pofeldt has found, it’s more common than you think. In fact, you can do it without hiring a single employee. Before embarking on something like this, you need to make sure you start with your desired lifestyle in mind. A business is a means to an end. If you make the business itself your reason for being alive, you expose yourself to substantial psychological risk down the road (such as if you discover you hate the work or find yourself reflecting on missed opportunities to do other enjoyable things). Then look to entering a field of commerce that interests you. You’ll find yourself enjoying the work that much more. Let’s say you like traveling and enjoy writing. You could build up a business as a marketing consultant, traveling around the world, with your “office” being any computer with Internet access. Now you know what the “seeds” are for your zero-employee business. Once you’ve planted the seeds, you can scale up more easily than ever before, as you can reach a global market through the Internet. Your business does not need a complex human resources system to be successful. You can keep it small while scaling to big profits! Key takeaways:
Connect with ElaineFind out more about Elaine at http://elainepofeldt.com/ Connect with RyanOn YouTube Subscribe to Freedom Fast Lane-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<-- |
Thu, 11 January 2018
Full show notes at https://freedomfastlane.com/ 2017 was a mixed bag for Ryan. But he’s starting 2018 with seven strategies to make it the best year of his life. Listen in to hear what they are. Seven Strategies to Make 2018 The Best Year of Your LifeKeep a journal about what’s going on in your life. Write in the journal when you are feeling good about yourself, and particularly when you want to make progress towards your goals. Practice active appreciation. You don’t need to wait until you make the next business deal; until you can go to the gym next; until 2019 to feel good. When are you going to be happy, if the answer is never “now”? Take stock of all the good things in your life, and make a conscious effort to feel grateful for them. Set clear goals for yourself. This can be done by writing them down in your journal. Write down: what the purpose of your life is now (not the totality of your existence, but where you see your life going). What are you moving towards now? This can be as complex as a major business change or as simple as exercising every day. Listen to recordings from personal development experts in your downtime. These will help you stay on track to achieve your goals while also adding insight into other areas of your life. When considering what path to take in your life, ask yourself what will matter to you thirty years from today. This will focus your decisions on what is truly important in the long-term. The response to most major questions is "who?". Very little in life is worth doing alone; who will your major life decisions effect? Lastly, when you wake up in the morning, please, PLEASE do anything but immediately check your smartphone! There are so many other better ways to start your day than with stressful emails, checking the market, and so on. Have a great 2018! Key takeaways:
Connect with RyanOn YouTube Subscribe to Freedom Fast Lane-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<--
Direct download: FFL_How_to_make_2018_Not_Suck_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT |
Mon, 8 January 2018
Full show notes at https://freedomfastlane.com/ Are you taking proper care of yourself? It’s so easy to get wrapped up in the business world. Late nights, quick meals, and stressful work can become a new normal without you even noticing. While all this hard work can pay off financially, you may be unwittingly digging yourself an early grave. Dr. Anthony Balduzzi’s dad worked long hours so his family could have a good life. But it took a grievous toll on his health, and he died at 42, leaving the 10-year-old Anthony without a father. How well are you sleeping? Are you eating fast food a lot to spend more time on work? Are you exercising at all? Do you feel stressed out much of the time from the pressures of entrepreneurship? Have you had a checkup with a doctor recently? Considered doing blood-work to see if your hormone levels are within a healthy range? You invest so much time in your work, charging ahead to keep on top of everything. How much time do you invest in your own health, in your own quality of life? It’s time to check-in with yourself on your habits, and it may be time for you to talk to a professional about your health. Don’t put it off until it’s too late. You owe it to yourself and your loved ones to be there for them. All the money in the world won’t replace their father, their mother, their spouse. Key takeaways: Entrepreneurship is fraught with health hazards Connect with AnthonyCheck out Anthony’s business at https://www.fitfatherproject.com/. Connect with RyanOn YouTube Subscribe to Freedom Fast Lane-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<-- |
Thu, 4 January 2018
Many high achievers get caught up in this idea of “living the dream”—living in a tropical paradise, running a business off of a laptop, working solo. Then reality hits. It hit Jeremy Sherk hard. He was living this exact scenario in Thailand in 2012 when he realized that his idea that he would simply “sail off into the sunset” was naive. There were two aspects of that realization:1. He wasn’t passionate about the business he was running. That led to a Skype call in 2013 with his future business partner, Kevin Pasco. And thus began the journey to create their company, Nested Naturals. In this breakout session from the 2017 Capitalism Conference, Jeremy and Kevin share their journey creating a business they actually care about, scaling up to a team of 15 people who they consider family. They’ve created an amazing culture and team after doing the solopreneur thing off of their laptops. Listen to this episode to learn how. Check out more great breakout sessions and keynotes from the 2017 Capitalism Conference:
Connect with Nested Naturals: |
Mon, 1 January 2018
Full show notes at https://freedomfastlane.com/ Hal Elrod nearly died in a car crash. He defied his doctors’ grim prognosis, not only walking again but eventually running an ultramarathon. He lost a lot in the 2008 financial crisis. He was on a downward spiral for six months, losing clients, putting on lots of weight, and struggling with housing costs. But he pushed through and built his life back up by focusing on translating personal development into positive gains. Last year, Hal almost died again. At first, his doctors thought he had pneumonia, but he was, in fact, suffering from an aggressive form of leukemia. He was advised he would most likely die. But he beat the odds again and came out of this third “rock bottom” experience profoundly transformed. Hal urges you to ask yourself what matters most in your life. To ask yourself what your values are. Then see how you can selflessly add value to the people you care about, to the people you come across on an everyday basis. When you give of yourself selflessly to others, you will tap into great success and feel liberated. Join us as we follow Hal’s incredible journey. Key takeaways:
Connect with HalHear more from Hal on his podcast at http://halelrod.com/podcast/. On Twitter Subscribe to Freedom Fast Lane-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<--
Direct download: FFL_Hal_Elrod_Keynote_CapCon_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT |