Capitalism.com with Ryan Daniel Moran

The Freedom Fast Lane LIVE events are life and business changing events that bring together entrepreneurs and experts in a way that catalyzes growth. One of the most well received speakers from the most recent FFLL event was Jeff Hoffman. Jeff’s an incredible entrepreneur who’s responsible for the creation of many successful businesses, including www.Priceline.com. This episode is the Q&A session we held at the FFLL event after Jeff finished is keynote presentation. As you’ll see, Jeff knows his stuff and he knows business - and he’s more than willing to share what he knowns with you. Enjoy this episode!

Jeff Hoffman has built a wide variety of successful things, but never all at once.

One of the key points Jeff made in his Freedom Fast Lane Live keynote address was that entrepreneurs need to get OUT of the habit of attempting too many things at once. It’s a time waster, a revenue stealer, and unproductive in the long run. In the Q&A section Jeff was challenged about that point based on the fact that he’s done such a wide variety of things in his career. His answer was very clear: It’s fine to be interested in and involved in many things - just not all at once. Get the full gist of what Jeff has to say on that point as you listen to this episode. You’ll be glad you did.

The very BEST way to generate the cash you need for your business.

Angel investors. Crowdfunding. Investment Capital. You hear these terms all the time in the modern business world and Jeff Hoffman is no stranger to generating money for a business idea or startup. But he’s committed to doing everything in his power to generate the money himself before he saddles a fledgling company with a lot of debt. In this Q&A from the Freedom Fast Lane LIVE event, Jeff tells where the absolute best of funding for a startup or business can be found, and why he goes to THAT resource first, every, single time. If you need cash (and who doesn’t), you’ll want to hear Jeff’s answer to the question.

How does a successful entrepreneur like Jeff Hoffman handle business failures.

When Jeff Hoffman was asked if he has had any business failures he says, “Absolutely. Lots.” The natural follow up question is, “How did you handle them.” As you might expect, Jeff says that he had to learn the lessons the failure has to teach but he goes in an unexpected direction when he begins to talk about why the failure happened in the first place and what the leadership of the company probably should have done much sooner. Do you know what it is that they should have done? Listen to this episode to hear Jeff’s answer to that question, and lots more great insights on business, life, and even adult day care!

Why Jeff Hoffman bought his useless Ferrari.

When asked if he ever bought the Ferrari he had set as a personal achievement goal, Jeff Hoffman responded, “Yes, but it’s entirely useless. Except for one way.” The car is like a jet, impractical for everyday use and very loud. In fact, one time when he was giving a friend a ride, the guy commented on how loud the car was. Jeff said, “It’s loud enough to drown out the sound of ‘No.’” What he meant was that the car reminds him that he DID accomplish the goals that others had told him he shouldn’t even attempt to reach. His Ferrari is more than a car, it’s a symbol of what drive and determination can accomplish. Jeff’s a great guy so be sure you listen to this Q&A recorded after his session at Freedom Fast Lane Live.

Outline Of This Great Episode

  • [0:04] Ryan’s introduction of Jeff Hoffman, co-founder of Priceline.com
  • [1:00] The role Jeff played at Freedom Fast Lane Live.
  • [2:41] How does Jeff get everything done?
  • [4:11] What’s Jeff’s average attention span on a project before he wants to move on?
  • [5:35] How Jeff has generated cash for his businesses.
  • [8:20] Keeping “my money” and the businesses money clear.
  • [9:30] How Jeff handles his business failures.
  • [12:53] What’s the next big awesome dream Jeff has?
  • [14:14] Jeff’s Ferrari story - it drowns out the sound of “no.”
  • [15:47] How do you scrutinize and find the best talent?
  • [19:48] What are the resources Jeff goes to in order to find resources he needs?
  • [22:06] Why you should stop building half-built bridges.

Action Steps From This Episode

FOR GREATER SUCCESS: To avoid the trap of starting too many projects at once Jeff recommends that you commit yourself to a predefined definition of what success in your most important, revenue-generating projects looks like, then go for those until you reach them. Then you’re free to move on to your next great idea.

FOR PRODUCTIVITY: Write down every, single thing that needs to be done between now and next week to move your business toward the most income potential, and do them now.

FOR MONEY MANAGEMENT: Handle the money that comes into your business as you would if it were somebody else’s income. Be responsible. Keep it organized and categorized. Don’t mix your categories. Disburse your own paycheck just like you would for employees or a team.

Connect With Today’s guest: Jeff Hoffman

Website: www.JeffHoffman.com  

On Twitter

On LinkedIn

Resources Mentioned On This Episode

BOOK: Straight Line Leadership

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Direct download: Jeff_Hoffman_QA_final.mp3
Category:general -- posted at: 6:00am EST

Kelly Fedio is not only a successful entrepreneur who’s built an Amazon business to the tune of $10 million dollars in sales annually - she’s also a Mom of 2, wife of one, and instructor inside the Freedom Fast Lane tribe. She’s got her plate full, as you can tell, but that isn’t holding her back. She’s still striving for greater success even though she admittedly doesn’t quite know what it’s going to look like. On this episode you’ll hear a very candid conversation between Ryan and Kelly as she shares where she’s at, how she got there, the challenges she’s faced along the way, and what she’s considering as she moves to even greater heights. It’s a success story from inside the Freedom Fast Lane community, on this episode.

Where Kelly’s business has gone in just over 2 years.

The only thing unusual about Kelly’s story is the level of success she’s reached in such a short amount of time. She’s followed the same path as many who have not experienced the level of success she has. Yet, her current Amazon products sell over 2000 units per day. On this episode she walks through the steps she’s taken to get there, including the way she’s utilized Amazon Pay Per Click, refined it, and made it work even better for her as time has gone on. She also discusses the other paid traffic sources she’s experimented with and tells why she thinks Amazon PPC is still be best way to go. It’s all on this episode.

What you need to understand about Amazon PPC first.

One of the most difficult things for private label sellers to understand in building their business is how to use Amazon pay per click. Kelly Fedio doesn’t feel like she’s an expert on the platform by any means but she definitely gets this one thing: You need to focus on the keywords that are actually being effective. As you pinpoint those through some general campaigns then you’re able to create pay per click campaigns that focus in on those keywords more specifically, putting your money in the places where it’s going to have the greatest impact. That alone could change everything for you. You can hear Kelly’s explanation of the process he follows on this episode.

Is it an entrepreneurial calling or something bigger?

Kelly Fedio is very open about the fact that she’s unsure where to go next. $10 in sales annually is not the end, but she’s not sure what her next steps should be. Should she sell the business? Should she begin making her own customized, from-scratch products? Is this something she should continue doing long term? Ryan’s curiosity got the better of him so he asked her about her path ahead and she honestly answers with insight into the struggles that can exist after a huge win has occurred. If you want a peek into the mind of a very real entrepreneur you’ll get it on this episode.

How do your friends respond to your entrepreneurial success?

When Ryan asks Kelly Fedio about her friendships and how they’ve endured the great success she’s seen, she shares that she hasn’t told her closest friends much about her business. Why? Because she knows that many of them aren’t called to be entrepreneurs and wouldn’t understand why she does things the way she does. It’s OK - there’s no tension about it - it’s just the way things are sometimes. Kelly shares some good approaches to maintaining friendships in the throes of success on this episode so do yourself the favor of listening.

Outline Of This Great Episode

  • [0:05] Ryan’s introduction to this episode and his guest, Kelly Fedio, FFL friend and student.
  • [2:30] Ryan’s entrepreneur incubator.
  • [3:40] Where Kelly’s business is today: the decisions she faces now.
  • [6:00] How Kelly got started less than 2 years ago.
  • [8:20] How Kelly’s journey has changed her mindset and personal beliefs.
  • [10:55] The major things Kelly focused on to get her products ranking on Amazon.
  • [12:54] The Amazon Pay Per Click strategy Kelly has followed.
  • [14:43] What most people should pay attention to in PPC campaigns.
  • [18:10] The thought process behind deciding Kelly’s next steps.
  • [21:40] Why Kelly’s chasing an entrepreneurial calling and a deeper “why” to her business.
  • [23:38] What to do after huge success: Kelly’s struggle and openness about that place.
  • [25:08] The worry that everything will go away.
  • [28:11] Kelly’s goal to retire within 10 years: How she envisions it being when she does.
  • [30:10] Balancing being a Mom and successful solopreneur.
  • [31:50] The response Kelly’s friends have had to her success (they don’t quite get it).
  • [33:15] Other major leverage points Kelly added once she was ranking her products.
  • [36:08] The refreshing process of creating her own products (like a real retailer).
  • [38:50] Who Kelly finds particularly compelling right now.
  • [40:50] Kelly’s experience in the Freedom Fast Lane tribe.

Action Steps From This Episode

FOR GREATER SUCCESS: Check out the Freedom Fast Lane Community to learn how you can discover the kind of great success Kelly has found.

FOR GETTING STARTED: Go through Ryan’s free course that enables you to get moving in your entrepreneurial journey.

Connect With Today’s guests: Kelly Fedio

Website: http://www.kellyfedio.com/

On Facebook

On LinkedIn

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Direct download: kellyfediofinal.mp3
Category:general -- posted at: 6:00am EST

Ryan’s been working to assess and increase his real estate holdings for some time as an additional way to build his wealth portfolio. But even after investing a significant amount of money to have Grant Cardone come to one of his events to speak about real estate strategies he didn’t have the information he needed. That’s when Ryan reached out to J Massey, host of the popular podcast “Cash Flow Diary” and super generous real estate investor. Ryan says this episode is the most “value per minute” podcast interview he’s ever done and just a quick listen will tell you exactly why he says that.

You could use your own cash to buy properties, but why would you?

The minute J Massey hears Ryan describe how he’s used his own cash to purchase properties he’s got a powerful question to ask in response, “Why would you do that?” J goes on to explain to Ryan the powerful way you can use other people’s money (private investors) to purchase and leverage debt to expand a real estate portfolio quickly and profitably. J gave Ryan (and you) a ton to think about on this episode that can change your wealth building strategy for the better, so be sure you take the time to listen.

Why multi-family properties are the main thing J Massey focuses on these days.

J Massey has been investing in real estate for a long time and one of the lessons he’s discovered is that multi-family properties offer many more advantages than single family residences. Why? Because you’re able to have a larger occupancy rate from which to build your profit base on that property - and it is established through a one-time purchase and renovation (if needed). J also has a formula (which he shares on this episode) that enables him to evaluate whether or not he can break even with as much as a 50% vacancy rate on that property. That keeps him to know if he’ll be able to stay in the black all the time, even before he decides to pull the trigger on a purchase.

When J Massey goes into a good market, here’s how he finds good deals.

Many people research a possible real estate investing market by looking through the MLS or other retail-type websites. But J Massey goes about it very differently. In his mind the deals you find on the MLS are deals that real estate investors like himself have already said “No” to. He wants to find the deals that don’t make it to the MLS simply because they are such a good deal to make money on. How does he do it? One of the ways is to make contact with property managers in the market and ask them a specific set of questions that enable him to find the right people to work with to find and purchase the deals he’s looking for. What are those questions? You’ll have to listen to find out!

Multi-family real estate investors are really job chasers.

If you just take a bit of time to think about what goes into a successful multi-family real estate investment you’ll realize (as J Massey has) that the community the property is in has to have sufficient jobs to enable people to live there. That means that one of the first things J is looking at when considering a multi-family property purchase is the job market. Are the jobs there? Are they stable? Is there a reasonable chance that the jobs will be outsourced or sent overseas? They may sound like complex questions to answer but they are vital questions that enable you to know if you’re looking at the possibility of long term profitability or not. You’ll get tons more value from this conversation just like that insight, so be sure you listen.

Outline Of This Great Episode

  • [0:04] Ryan’s introduction to this episode and his guest, J. Massey.
  • [5:03] How Ryan has been doing his real estate investments and why he realizes he’s in the slow lane.
  • [6:31] How J assesses Ryan’s situation.
  • [8:30] How raising capital trumps using your own cash.
  • [12:37] How to use debt to leverage the growth of your real estate portfolio.
  • [14:09] Why to use private lending instead of using a bank (since rates are so low).
  • [18:29] How J. structures his deals most of the time (4 different types).
  • [19:37] What J. Massey is looking for in terms of good deals.
  • [24:03] Where to find the good real estate deals.
  • [30:15] How J gets around the gatekeepers to find people with the deals.
  • [32:58] One of J’s secret and fastest ways to find the good deals.
  • [34:22] How J Massey weeds out the deals that look good but aren’t.
  • [37:47] Assessing the neighborhood to know what people you are serving.
  • [40:26] How J assesses property repair and rehab needs.
  • [44:02] The next logical step for Ryan to build his real estate empire.
  • [46:22] How J determines the markets he’s going to be investing in.
  • [49:34] How you can get J’s top 11 ideas to make money in multi-family real estate.

Action Steps From This Episode

FOR GREATER SUCCESS: Learn how to use other people’s money to build a massive real estate portfolio quickly. J Massey can help you with that, so be sure you grab his free gift.


FOR GETTING STARTED: Think through the people you know who have money sitting in an IRA or retirement account who might be willing to get a better return on their money. Do your homework to find some good investments (J shows you how on this episode) then approach them with the idea.

 

Connect With Today’s guest: J. Massey

Website: www.CashFlowDiary.com/ryan

Podcast: www.CashFlowDiary.com

On Twitter

On Facebook

On LinkedIn

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Direct download: JMassey_podcast.mp3
Category:general -- posted at: 6:00am EST

Direct download: Peter20-20Shrink20podcast.mp3
Category:general -- posted at: 8:00am EST

One of the most doable and accessible opportunities available in the online space today is selling products via Amazon and other online marketplaces. Many people are building real, established businesses through those channels and experiencing huge success. But one of the problems with Amazon in particular is that since it is Amazon’s platform there are many ways in which a seller’s ability to follow up and interact with their customers is hampered. The information you need is held inside Amazon’s proverbial “black box” and is difficult to access. Today’s episode features Matt Davis, Ryan’s business partner, who is addressing some of those issues through his new support product for Amazon Sellers - Merch Bee. You’ll hear all the details on this episode of Freedom Fast Lane.

Building a successful Amazon sales partnership.

Ryan has partnered with Matt Davis on a handful of different projects over the years and the two of them have successfully built their Amazon sales business to $10 million together. Have you ever wondered how they’ve navigated the partnership waters so successfully? It’s not a common story and both guys have plenty to share on this episode by way of tips and mindsets that can help you approach a possible partnership in the wisest way possible, setting yourself up for success.

When you need to grow revenue, you might want to look at your own problems.

One of the foundational business principles aimed toward helping business people build products or services that truly benefit consumers is to focus on their pains, problems, or passions. But once you’re in business it’s easy to forget that the simple “PPP” formula applies to yourself as well. No doubt, you experience problems, pains, and passions in your business that you wish could be solved. It would not only make your business run more smoothly, it would also enable you to streamline your processes and increase your bottom line. On this episode Matt Davis shares how he came to the conclusion that he could solve some of his own business problems through creating a solution that others could use as well. You’ll get a ton of value from what he has to say.

Look to your business verticals for income opportunities.

Matt Davis says that he began considering his latest business endeavor out of necessity. He was experiencing issues in his own business operations that needed solutions, and nobody was addressing it. That’s when he took matters into his own hands and started talking with developers about the creation of software solutions to make his problems a thing of the past. Turns out that his problem was widespread among Amazon sellers and there’s a huge market for what he’s doing. What are your business verticals that could provide you opportunities to expand your business and make a tidy profit at the same time?

What if you could follow up with customers based on their buying history and habits?

Most of the follow up tools available for Amazon sellers only allow follow up on a limited scale - the same emails and email sequences to all of the people who have purchased your product. But what if you could send a different email to those who purchased through an organic channel than you do to those who used a promotion code? Would you customize your message to one in a way that wouldn’t apply to the other - and could generate greater customer loyalty or repeat sales? That’s only one of the issues Matt Davis’ new software tool - Merch Bee - is solving. You can find out more about Merch Bee and how you can get a 15% to 20% discount, on this episode.

Outline Of This Great Episode

  • [0:05] Ryan’s introduction to his business partner, Matt Davis.
  • [2:07] How Matt and Ryan met and built their company to a $10 million brand.
  • [5:05] Why Matt left the Internet Marketing world and went back to Corporate.
  • [8:22] The first chat Ryan and Matt had about building a new business together.
  • [10:18] Matt’s perspective on working with a visionary like Ryan.
  • [13:06] How Matt evaluates opportunities and stack the deck in his favor.
  • [16:35] The decisions Matt believes have enabled the company to grow quickly.
  • [20:09] A new type of business Matt is starting from necessity: a tech company.
  • [28:00] How Matt began realizing that he could build solutions to his own problems.
  • [31:40] The goal of Matt’s new company for himself and those he will serve.
  • [39:34] The kinds of tools that create the greatest change in revenue.
  • [41:34] Segmenting follow up sequences based on purchase history and habits.
  • [44:28] How you can get a discounted copy of Matt’s new Amazon software.

Action Steps From This Episode

FOR GREATER SUCCESS: When considering partnership opportunities make sure that the two individuals are NOT wired similarly. Duplicating your insights, mindsets, and efforts will create more tension than you need in order to have a healthy relationship.

FOR GREATER OPPORTUNITY: No matter the business niche you operate within there are many, many verticals that supply resources and services for people who are in your space. Look around. Are there opportunities within those verticals that you could begin to address in better ways than are currently being done? One way to explore the possibility is by looking at what your needs are from your supply chain. That could be your opportunity.

Connect With Today’s guest: Matt Davis

Website: www.MerchBee.com/FFL - get your 15% to 20% discount

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com

On Youtube

On Facebook

On Twitter

On Google Plus

On LinkedIn

On Instagram

Direct download: Matt20Davis20Podcast.mp3
Category:general -- posted at: 1:03pm EST

How To Surpass $1 Million Per Month On Amazon and Build A Billion Dollar Company - Dan Brenner and AJ Patel

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