Capitalism.com with Ryan Daniel Moran (Business)

Marianna’s interest in blogging began in 2014 and eventually led her to start The Collective Mill a resource that helps women launch their own blog.

 

After her email list grew from 500 to 17 000 on it’s own, she is looking for guidance from Ryan on how to monetize her website with her course. His advice is not what she thought, listen in to what Ryan thinks her next moves really should be.

Direct download: FFL_08-19.mp3
Category:Business -- posted at: 5:00am EST

Ryan used to laugh at his roommate for doing this, but after one session, he was hooked.

7 years later into that process, he interviews a practitioner of the work in Network Chiropractic, Dr. Cliff Inkles.

What is this woo-woo weirdness? Ryan, C-Money and Dr. Cliff talk through the process of Network Chiropractic.

Direct download: WWW_08-19rev01.mp3
Category:Business -- posted at: 5:00am EST

Today, we feature an in depth interview with Ryan about some seldom shared ideas he has on Religion, Politics and Business.

 

Ever wonder what Ryan’s most controversial thoughts are? Tune in for that, as well as some tips for better living and serious insight on what the point of religion is, what the outcome of the next election is going to be and the greatest metaphor for life: sports.

 

Key takeaways

 

Letting go [5:08] Ryan broke from his faith in what was probably the most painful event of his life so far.

 

However, when you are ok with breaking from everything you’ve known, you are also able to question every other normative aspect of society. And because people are usually dogmatic, this ability becomes a strategic advantage.

 

The origins of questioning [6:43] The Baptist church is very dogmatic in terms of scripture being the word of God, and Ryan began questioning the literal truth of scripture.

 

Is the Bible really the inspired word of God? He concluded that it was not, and this launched his pursuit of truth, which is the whole point of spirituality.

 

“Trust those who seek the truth but doubt those who say they have found it.” — André Gide

 

2 Party system [13:00] We’re already starting to see the cracks in the system and Ryan shares his predictions on its lifespan:

 

The last Republican election had 17 people on the debate, the Democrats are now running more than 20 candidates who qualify for the debate.

 

So by 2024, more than 50 people could be bidding without any clear front-runner. What this means is finally some room for independents and probably time for a more democratized election.

 

The Indians [18:00] Around June first the Indians were 28 and 29, Ryan thought “punt the season”. Since then, they’ve gone 38 and 16.

 

What happened? The team started playing for Cookie, the starting pitcher who was diagnosed with Leukemia: now they had a reason why.

 

Isn’t it a great metaphor for life: You can have all the raw ingredients, all the talent, but if you don’t have a reason why, it all gets left on the sidelines.

 

Team culture helps, but so does the human tendency to believe projections rather than reality, so the expectation to win — or lose — has a role to play in the outcome.

 

Winning [26:00] Predicting the outcome of elections has been relatively easy for Ryan, especially when people are “voting against X”. That is usually a great indicator that X will win: you are still focusing on them and it usually means the other candidates have no real substance for you to rally to.

 

The entire House Democratic caucus is focused solely on electing someone who can beat Donald Trump! Joe Biden even said his only goal was to beat Donald Trump.

 

The only people who may have shots if nominated would be Andrew Yang an Tulsi Gabbard: they're running on real issues — even if Ryan is not a fan of their solutions!

 

Free market [28:52] Should I have the right to consume anything that is destructive to me? Or alternatively: does someone have the right to prevent me from doing something to myself?

 

Ryan thinks that if you are going to have restrictions, you can only try to police the market, knowing that this will result in an underground industry.

 

Ryan still has an incomplete opinion on drug policy, but he does believe that punishing the individual is a lost cause.

 

Marketing the wall [33:07] The wall was always a false policy: it was a marketing tool and a negotiation tool.

 

It got a lot of attention and enabled Trump to say that 3 ½ years later “there’s still not a wall, we still have work to do, don’t let them take it away from us!”

 

What will happen is that some parts will be built — some already are and some were already built before Trump — and the rest will be a technological solution that he will call “a wall”, and a win.

 

Consumerism [34:32] People consume out of fear. When you are happy and at peace, you do not have endless consumerism and the opposite is true as well. We consume to fill a void that cannot be filled by consumerism.

 

Mental health has to be the next conversation we have as a society — that and marriage — those are the great debates coming.

 

Quick hack [36:27] Meditation, therapy, personal and physical development inform better decisions, but Ryan has found that the one thing that keeps all of those practices running at their best is sleep. It’s the one thing that makes everything else easier or unnecessary.

 

What he monitors is being up late at night working and if by 9 o’clock he feels like binge eating, it means he needs to go to sleep.

 

Controversy! [40:38] Prescription drugs are something Ryan has come full circle on after using Modafinil and Metformin — which is big in the biohacking community — his doctor recommended it as a net positive despite the side effects. He mainly sees those as preventative care and not as solutions to ongoing problems.

 

The one thing [45:01] If you do only one thing that will have a net positive impact on your well being, Ryan recommends that you spend the time to identify the most traumatic experiences of your life, and see what comes up.

 

Ryan’s parents’ divorce, it turns out, was a lot to unpack even to this day, and yielded interesting information about his personality.

 

The seed of change, if you are looking for change, is in analyzing those experiences. It can start with journaling.

 

Goals [48:10] Ryan aims to do less. And clean up the neurotic decisions he’s made in the last couple of years.

 

Thanks for listening!

Direct download: TOP_08-19rev01.mp3
Category:Business -- posted at: 5:00am EST

Wendy has been really very busy working on getting her business where she wants it to be, but she isn’t seeing the needle move.

“Do you want a testimonial? You just changed my life!” find out what Ryan told Wendy Kim during this exclusive in-person one-on-one.

Direct download: FFL_8_12.mp3
Category:Business -- posted at: 5:00am EST

Every time Ryan visits his grandparents, he pretends it’s the last time. He’s been asking them about their lives, their greatest moments, regrets and secrets for longevity and happiness.

Today he shares what 2 things all of his grandparents agreed was key to a fulfilling life even through economic depressions and wars.

Direct download: WWW_8_12.mp3
Category:Business -- posted at: 5:00am EST

John Mackey, Founder of Whole Foods, took a liking to what Cap.com is doing. In this never before shared talk from the Capitalism Conference, he shares the story of how he grew Whole Foods.

 

What exactly is Conscious Capitalism? John takes us on a brief history tour of Capitalism, how it came about, what it drove and what it should become.

 

Key takeaways

 

Capitalism [3:51] John outlines a few of the ten principles that underpin true Capitalism, not the crony Capitalism -- or Crapitalism -- we see today. He also paints a portrait of the United-States’ steady decline in economic freedom.

 

A brief history lesson [8:00] 200 years ago, 90% of everyone alive was poor, but as Capitalism began in Holland and steadily spread all the way to North-America and Asia, prosperity has since then increased 10x in the low lines!

 

Zero sum games? [14:55] John debunks the idea that for someone to become rich, another is required to become poor. In truth, where Capitalism is embraced, the floor rises: mortality and illiteracy rates drop and GDP rises.

 

Morality [18:05] Capitalism’s voluntary exchange principle (competition) easily contrasts with Socialism where the government controls everything (monopoly). In terms of ethics, it’s hardly a difficult choice: because no one owns customers, competition forces businesses to always strive to be better in order to keep the privilege of their customers’ money.

 

Not only is it ethical, Capitalism is the only system that drives growth and innovation. The only system that creates value.

 

Scandinavia [25:16] Sweden - that Socialist beacon - has a corporate tax rate of 22%! Compared to that of the U.S. at around 40%, you begin to get a sense that when businesses are allowed to keep their money and reinvest it, it really drives prosperity.

 

Sweden is not really Socialist, it’s a Capitalist country with a really strong social welfare component, a safety net: they take care of their people.

 

Perception [28:29] Despite business being ethical - voluntary exchange, noble - elevating existence, heroic - creating prosperity… Despite all of that business people are mistrusted, John tries his hand at why this may be.

 

Technology and people [35:09] We are better informed, connected, educated, becoming more intelligent, living longer, more mindful, more aware, more conscious. In that sense, we are the evolution companies must take, businesses have to become better, more conscious.

 

Conscious Capitalism [38:56] John walks us through the 4 tenets of conscious Capitalism.

1. Purpose

2. Stakeholders

3. Conscious leadership

4. Conscious culture

 

Conscious leadership [40:42] Work on yourself, know yourself, it’ll make you a better leader. Emotional intelligence is worth its weight in gold, and if you’re in the service industry, hire for that.

 

Understand who you are and what you’re not good at to avoid hubris, because nothing corrupts the mind like success! It isn’t about you, you are to serve your business and your stakeholders.

 

Old tips! [52:00] Because he rambled before, he can’t ramble now, so John quick-fires his tips! Life is short, do what you really care about. Learn and grow, always. Invest in your relationships. Practice forgiveness. Move away from ideology: it is intellectual death. Find coaches and mentors, but know when to make you own decisions. Culture eats strategy for breakfast.

 

T.A.C.T.I.L.E. [58:49] John talks about a few of the items in the book Conscious Capitalism, including the role of love, integrity and ethics in your business.

 

Conclusion [1:01:00] There is nothing we can’t do if we unleash our creativity and keep creating value for the world.

 

Thanks for listening!

Direct download: TOP_8_12.mp3
Category:Business -- posted at: 5:00am EST

This episode is straight from Flynn Con in San Diego put on by Pat Flynn of the Smart Passive Income podcast.

We set up a Capitalism.com advice booth and waited to see who would walk over and sign up to sit down.

An attendee named Jessica Dhillon came by, having never heard of Ryan Daniel Moran or Capitalism.com before, and she asked about the direction she should go with her new podcast - The Smart Franchisee.

In her show directed at entrepreneurs and 9-5ers who want to buy a franchise, she gives the real story about what it's really like and what you need to know before buying a franchise.

However, she worries about being too blunt, making enemies, or being too controversial. On this episode of Freedom Fast Lane, Ryan shares his thoughts about all this...


Today’s episode is a leaked interview with C-Money where he asks Ryan pointed questions on which subjects he chooses to talk about during the 8-Figure exits workshops and why.

 

Get a glimpse of Ryan’s strategic questions directed at helping shift entrepreneur mindsets from working in their businesses to running their businesses.

 

Key Takeaways

 

X-Figure exits [1:37] The workshops are there to lay strong plans to build the exit. They are built to help remove some of the stresses of business.

 

The Big Picture [2:43] Setting the amount of money that you would be comfortable living your ideal life with is the first step to breaking down the path to it into manageable pieces. It also provides a filter through which you should make all your other decisions.

 

Most can’t handle it [4:15] Entrepreneurs don’t all have the skillset, time, knowledge or energy to run an 8 figure business.

 

Giving up equity [6:11] Your job as an entrepreneur is to bake the biggest pie possible, and if you’ve baked a big enough pie, you will have enough to share. But to do this efficiently, you need to find the people who have the ingredients so you can oversee the baking!

 

Hiring? [9:27] Attracting and retaining good talent is simple: people want to be part of something and they don’t want to work for crappy businesses: you have to build something people care about. The tough thing for entrepreneurs is they often don’t care about the business, they care about what it gives them: guess who doesn’t like it either…

 

Only build the business you want!

 

Thank you for listening, it means the world.

 

Mentioned in this episode

Capitalism.com/FFLpodcast

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

Direct download: WWW_8_5.mp3
Category:Business -- posted at: 5:00am EST

This is part 2 of a 2-part discussion with Patrick Donohoe, the go-to wealth management guy for Ryan’s wealthiest peers and today’s discussion is centered on how everything comes back to ‘who’.

Where do The One Percent really invest their money for the highest ROI?
This second part of the interview explores this very idea.

 

Key takeaways

 

Everything is people [6:36] everything that has to do with money involves people, successes, demises, everything - Patrick shares how some of his clients and friends use the Kiyosaki B-I Triangle to audit new companies they purchase.

 

The Pareto principle [10:00] Products are a reflection of what you are doing as a team in the world - choosing who your team is, who your customers are and what systems and structure underly a business is more important than the actual product.

 

Shifting mindset [13:10] there is an enormous step to take from being self employed to building a sound company and most people will not be able to take it.

 

Old clues [14:17] Partick shares how he learned to look for clues from older generations and how he understood that you need to not wait to live your life.

 

The solutions [19:33] most people are in their own way: the actual hard work is to define what it is you want and why you want it. When you figure that out, all of the solutions are there.

 

Pick an aim [23:10] Because most of us live in a world of plenty, where lethargy can lead to survival, picking a goal just to get up and start is critical. You will be able to adjust the aim as you learn and refine your values.

 

Bespoke investment strategies [25:54] Finance isn’t as complicated as people believe, and there are so many options to choose from that one solution will not fit all, you should customize your investment plan to your specific needs.

 

Is this for you? [28:38] You can find Patrick Donohoe’s book Heads I Win Tails You Lose: A financial strategy to reignite the American Dream, in hard copy and in audio version by following this link. For more information visit paradigmlife.net

 

Relationships [30:58] Patrick shares how he came to understand that he had to move away from his introverted tendencies and that the ultimate value proposition is in relationships.

 

Subjective pleasure [35:32] Patrick takes the discussion home: figure out why, and Ryan shares the 5 steps to freedom:

1. Decide

2. Cut out

3. Expand

4. Invest

5. Give

 

Editorial [37:52] Ryan shares his impressions from the interview.

 

Thanks for listening!

Direct download: TOP_8_5.mp3
Category:Business -- posted at: 5:00am EST

Today, Ryan and Khierstyn Ross discuss how most entreprepreneurs go about building their business backwards, rethinking the Hero’s Journey and using crowdfunding to launch brands.

 

Have you ever wondered what the next big thing will be? Ryan shares his prediction on the next big opportunity and how to tap into it.

 

Key Takeaways

[1:21] KRoss awkwardly introduces Ryan Daniel Moran in a nutshell and lays out what she’d like to ask during this interview.

 

Spoiled physical products people [4:17] The gravy train of sales Amazon created has enabled entrepreneurs to go at physical products backwards. It should all start with the audience.

 

What or who? [6:17] Ryan has ownership in 5 brands and is active in 3, WHAT you sell is important, but WHO you sell two trumps that by miles — let’s say a 20% to 80% ratio!

 

Identifying good brands [8:17] for Ryan, it’s all about audience, there is no other litmus test factor — they will tell you what they want from you and you can act accordingly.

 

7 times harder to get a new customer [10:07] most physical products people don’t talk about return customers, followup, backend, upsells, customer experience — they miss 80% of the scale that is possible!

 

Have you found an audience? [11:30] An audience worth the name has to be in your control (not Amazon, Kickstarter, Shopify, etc.) look for email lists, social media platforms.

 

Now the Amazons of this world are great R&D labs!

 

Mat or Yogi first? [12:51] Ryan’s first physical product was a mat and as soon as he placed the order he decided he had 6 weeks to build the audience for it. You have to manufacture your own demand.

 

The question you need to ask is: who is the person buying this?

 

Braingasm [15:33] identify who your core customer is — Ryan shares a story from one of his workshops.

 

Right person wrong product [17:00] Ryan shares his personal experience with having the right person and offering the wrong product.

 

Counterfeiting is par for the course [19:35] China isn’t the biggest culprit here: entrepreneurs looking for short term gains are. Tom Bilyeu shares this insight with Ryan a few years back:

 

1. When you launch, you have 18 months (less on the Internet) before people begin to copy you.

2. Innovate. Always.

 

Systems for scale [24:08] it really is always about the customer. Always. Ryan’s system for new products is asking his audience! Send out surveys, call superfans (yes, pick up the phone.)

 

Reimagine the archetypal Hero’s Journey: your business is the mentor and your customer is the hero. You are not the hero — you are here to remove obstacles from the hero’s journey!

 

Beta testing [27:34] develop a minimal viable product (a few hundred) sell them to your list, on kickstarter or even give them away then ask for feedback and innovate from there.

 

Thinking through the goal [28:40] a product launch is great to start a business, but not as a recurring revenue machine — what is it that you are hoping to kickstart? What are your products 3, 4 and 5.

 

Partnering with influencers [32:35] Ryan shares what he believes the next big opportunity for physical products brands is, and how to tap into it.

 

Thanks for listening, and get in touch with Ryan on Instagram @ryandanielmoran

 

Capitalism.com/8

Direct download: FFL_7_29.mp3
Category:Business -- posted at: 5:00am EST

This is part one of a two part discussion with Patrick Donohoe, is the go-to wealth management guy for Ryan’s wealthiest peers and today’s discussion centered on the mindset for wealth.

 

What are the first steps that happen when working with a financial strategist like Patrick? You will be immensely surprised — and get ready think about answers to really hard questions.

 

Key takeaways

[3:15] Patrick made his money in financial services. He shares his story, from moving van to where he is today and the mindset change that it all required.

 

Mindset will dictate your success [7:50] Having a lot of money does not mean that you will be wealthy. The one thing you have to do is figure out what it is you want to be doing in the end, money can’t be the goal.

 

1. What do you really want?

2. Why do you want it?

3. Have you been acting in a way to achieve it?

 

The infinite game [13:00] Retirement is anti-life, the idea is to keep growing in ways that maximise your experience of life and ultimately contribute the most to society. Be adamant about growing.

 

The menu [14:15] The way Patrick counsels his customers isn’t so much about products and strategies, but more about stages:

 

1. Certainty — no consumer debt, adequate reserves, healthy savings.

2. Vitality — you use your money to fund a fulfilling lifestyle.

3. Freedom

4. Independence

 

People are predominantly in the first and second stages. And a lot of people come to Patrick while in those 2 first stages — people are afraid.

 

Graduating from the Vitality stage [16:56] Graduation isn’t going to happen if you’re not taking a vacation.

 

With all this talk, Ryan begins to suspect Patrick’s work really isn’t about selling his customers products… Helping them find out who they are and what they want is more like it — and palliating their blind spots!

 

Captive [19:05] Patrick explains what Captive Insurance is — an insurance company you own that provides protection against legitimate business disruptions, and incidentally also serves as a tax ambiguity.

 

Passive cash flow = freedom? [24:00] Passive cash flow exceeding your expenses would sound like a good path to freedom? Patrick challenges this: freedom is a mindset.

 

First thing first is you should have a good bookkeeper just to get a sense of how your business is doing objectively.

 

The gap [26:00] The difference between what a person is and what a person wants is typically twofold:

 

1. Ignorance.

2. Discipline.

 

We are all our own worst enemies.

 

Social conditioning [27:51] There are a million possible financial strategies, but the way we are taught to think about money:

- It is the root of all evil

- Rich people are bad

- Money and time are correlated

 

So addressing those ideas we have — what is freedom, what is time, what is money is the first step to defining what the vision for your life should be.

 

What is your purpose, your reason, your soul?

 

Worthwhile pursuits [31:00] Due diligence skips over the people part… if you strip all of the numbers away, is there something there that still matters?

 

A business owner’s values and how they align with the business itself, as well as what their goal is in the long term are good predictors of a business's success.

 

The catalyst to eventually making it is the people running the company, their “why”, what they are after in life.

 

Losing [33:40] Who you are and how you act when things are going south say a lot about you… Patrick will not invest in a business owner that has never lost money.

 

Pause for some decisions [36:17] Before tuning in for part two of this in-depth discussion with Patrick, Ryan wants you to decide what you want and what you’re doing all this for. Decide what your worthwhile pursuit is.

 

Tune in next time, for the number one investment with the highest ROI!

 

Thanks for listening!

Direct download: TOP_7_29_REV2.mp3
Category:Business -- posted at: 5:00am EST

You want to start on Amazon, but you don’t know where? Or how? Or with what? Ryan helps you find the sweet spot and one sweet offer.

 

Key Takeaways

 

So, what are you selling? [:38] Ryan breaks down 3 criteria for choosing your first product — he advises you do them all together.

 

Criteria 1 [1:34] Focus on really big markets. Niche products and smaller markets will only ever provide small profits.

 

Secret [2:58] Big brands are crumbling… They can’t release products fast enough.

 

Criteria 2 [4:00] Choose products that you can differentiate.

 

Criteria 3 [7:39] Before you choose your first product, choose your second and third products because:

 

3 to 5 products x 25 sales a day x 30 dollar price point = Million dollar business

 

It’s an insurance for the medium term and a faster route to profitability.

 

Now I have to pick 3? [9:37] Pick a person, someone you are targeting or marketing to: do they have 3 to 5 things that they buy on a regular basis?

 

Make a decision [10:21] You can let the Million Dollar Brands training break this down step by step for you for free.

 

Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

Direct download: FFL_7_22.mp3
Category:Business -- posted at: 3:55pm EST

Today’s episode is a talk Ryan gave at the Health FX event. He is speaking to people in health and fitness crowd, reminding them they are navigating one of the most opportune markets in recent history.

 

How do you Yoda-fy your audience — and why would you even do that? Ryan explains how to leverage your audience’s trust into a business building journey.

 

Key Takeaways

[1:29] The health and fitness industry is in a unique position in the entrepreneurial marketplace — it’s easier to build an audience.

 

[3:51] If you really want to make a difference and believe in sharing a message with the world, don’t waste your time, energy and attention trading clicks for dollars — build a long term asset, and build long term customer value.

 

[7:05] Here is what a million dollar business looks like:

3 to 5 products

20-30 sales per day

30$ price point

 

And what you need to take it off the ground is a 10k audience.

 

[8:47] Stop trying to reverse engineer what other people do successfully. Build for your existing tribe, serve them first and foremost.

 

[9:31] A brand is outsourced trust, and its asset is the audience. That is the basis on which almost all business acquisitions are made.

 

[10:56] Big health and food brands are quite agnostic as to where their profit comes from, but they are nowadays unable to innovate as fast as the consumer (information sharing has seen to that).

 

So if you have built an audience and trust, they will give you money — lots of it — to gain access to that asset.

 

[14:11] People will hand over leadership to individuals that they trust, and you are already leading your audience on a journey. You have their trust. Your job now is to show them how your products help them navigate that journey.

 

[16:00] The way we talk about physical health, mental health and lifestyle health has evolved rapidly in the last 15 years and as a result there a massive amounts of smaller communities waiting to be led.

 

[17:55] Yoda-fy your community and let them take it to the rest of the world.

 

Thank you for listening, it means the world.

 

Mentioned in this episode

Capitalism.com/FFLpodcast

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

Direct download: WWW_7_22.mp3
Category:Business -- posted at: 5:00am EST

John “Genie” Ruhlin makes his money through Giftology, a company he started 19 years ago by accident! It has now grown online courses, investment and consulting branches.

 

Did you ever receive a gift so thoughtful you still think about it? John talks us through the importance of giving in building relationships as well as how to give comfortably, but more than is reasonable!

 

Key takeaways

[3:05] John has started taking equity in companies to help them turn around. Why do people trust him to do that? He attributes his success in these ventures to surrounding himself with people who are smarter than him, starting with his partner (who people sometimes believe is a figment of his imagination).

 

Ryan has met Rod, so he can vouch for John’s sanity in that regard.

 

Convergent expertise [5:40] Having a complementary skill set in your partner is key and while Rod brought operational skills and strategy, John provided marketing skills and relationships.

 

Looking for a Rod [7:20] Ryan sends a message to the Universe: he’s looking for his very own “Rod”.

 

Dig your well before you’re thirsty [9:01] 3 years before ever meeting him — out of the blue and without any expectations — John sent Ryan a Cleveland Indians memorabilia box in the mail: just because he liked what Ryan was doing in the world.

 

The warm circle [13:50] Who are they and how do you identify them? — start with the people who are paying you, clients past and present, referral partners, influencers, vendors, mentors, advisors… Check for everyone who has believed in you — you may be surprised how many that is — and show them you value their contribution to your relationship.

 

John shares a cool resource for the Cap.com tribe:  referralswithnoasking.com

 

There are no metrics for random acts of kindness [19:05] Human beings are wired for reciprocity, so trying to quantify relationships for a measurable ROI is bound to feel awkward and fail. Give with no strings attached.

 

Connecting for opportunity [25:04] If you are resetting in your life or pursuing something new, make a list of 10 people in your warm circle and send them a hand written thank you card for how they impacted your life, book a time with them to catch up on THEM, what they currently want, do and need.

 

John advocates going a step further and shocking them with kindness! He shares a few stories of how he did just that and how the relationships he was building actually evolved.

 

Promo products are NOT gifts [31:46] Gifts are recipient oriented, not brand oriented. Giftology will never put your logo on a gift and neither should you.

 

There is a sweet spot for comfortable and thoughtful gift in terms of market value, and that tends to hover around the price of a nice meal — 200 to 1200 dollar range — so not a trinket and not a Rolex. The gift should be a tangible reminder of the relationship.

 

Gifting is not an afterthought [37:11] so much so that some of your marketing budget should be diverted… not to 20 000 people but to the 200 that matter most.

 

The Indians await! [42:04] Ryan wraps up the conversation by asking John what he recommends people shift in the way they think about relationships.

 

Thanks for listening!

Direct download: TOP_7_22.mp3
Category:Business -- posted at: 5:00am EST

Ryan shares how to get customers and then get them to buy from you, even when humans convert and buy more on a one to one basis,

 

This is an excerpt from a keynote Ryan gave at Seller Con in which he shares the tactics of converting.

 

Key Takeaways

 

Building an audience [1:40] for the next 18 to 24 months from this keynote, the organic reach is on Instagram.

 

1. Document the growth of your business — document everything, publicly.

2. Spend 10$ a day on ads to get followers.

3. Reach out to everyone who follows you or comments and say: “Thank you!”

4. Send your following to a first-in-line group.

5. Post every review, every piece of love, photos, all of it where you are documenting your journey.

2 types of audiences [3:17] Ryan presses pause on himself and breaks down the types of audiences and people usually only focus on one...

1. Awareness — audience for content.

2. Conversion — audience for purchase.

He explains how to profit from mixing those two types of audience you build, and it all boils down to one on one interaction.

Audience is the key to rapid growth.

Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

Direct download: FFL_7_015.mp3
Category:Business -- posted at: 5:00am EST

Today is a rant-isode on the pursuit of happiness as well as an update on Ryan’s life and businesses.

 

Have you been wondering what’s in the works for Capitalism.com? Tune in for Ryan’s break down of his personal goals as well as the direction he’s taking for Cap.com

 

Key Takeaways

[1:56] Calm magnesium calcium tea is today’s beverage of choice while Ryan experiment to give up coffee.

 

Will you just keep winning? [2:30] Ryan speaks to the strange delusion that entrepreneurs who have big success tend to believe they will just naturally keep on crushing it. NOPE.

 

The year after selling his last business was met with a few acquisitions and some seriously humbling moments. It then took one solid year of wound licking to find his voice again and decide on the direction of Capitalism.com

 

Change of pace [4:06] under the Capitalism.com channel, the podcast will now follow a 3 times a week program broken into 3 themes:

 

1. Mondays: The One Percent — interviews and events.

2. Wednesday: Wednesdays with Wyan — behind the scenes of Ryan teaching and non-business related chats (therapy, bio-hacks, illegal drugs, God, faith and religion, Trump, North Korea, 2020 election).

3. Friday: Freedom Fast Lane — audience submissions, Q&A, old episodes, etc. (Be on the show! Or submit your questions at Capitalism.com/FFLpodcast).

The future of TOP [6:50] In the real world as opposed to the Internet marketing world, 10 million businesses are the equivalent of just starting out… Ryan aims at talking to more people that are successful outside of Internet marketing: The One Percenters from all industries.

Send some suggestions of people to talk to that have a net worth above 10 million dollars but aren’t talking about it… ryan@ capitalism.com

The biggest shift [10:00] C-Money helped Ryan see how selfish he is in business and in life. And though people tend to disagree, he always has had that voice asking “when am I going to get mine” and some of that is healthy, but building a tribe requires actual selfless generosity.

Happiness as a biological survival mechanism [13:44] Ryan has a new theory that biologically we are wired to survive, and happiness is what occurs when your brain thinks it’s doing it. So what is the best way for us to survive and increase happiness? Ryan explains giving without expectation as a mechanism for tribe unicity and standing.

Pursuing happiness [16:34] Ryan has distilled the 2 ways for him to pursue happiness as opposed to the things he believes will make him happy.

1. Service — giving without expectation.

2. Sleep — enter the coffee fast.

BBP [20:39] Max Kerwick and Ryan have moved the Brand Builder Podcast to its own channel now! Make sure to subscribe to the channel.

Shifting away from selfishness [22:27] this is Ryan’s current attempt at getting back to what business should be — making sure your customers get what they want — as opposed to how rich you can get, or how little you have to do:

- Reimburse training course clients after they complete the program.

- Divert some facebook advertisement funding for an entrepreneur scholarship or investment fund.

All selfishness is fear based — no one who is truly happy is selfish.

Xenu’s secret plan [26:58] You can 3 step your way to a million, but after that you have to become a different entrepreneur — there is no recipe or plan for going beyond that.

In that vein, Ryan has begun putting together a curriculum for the backroom that aims at getting entrepreneurs ready and upgraded to take their own business beyond the million.

Wine With Wyan on the Woad [29:01] Ryan has a traditionally published book called 12 months to 1 million coming out in May 2020 and he will probably tour for it, but he’d really like to try his hand at touring earlier than that… If anyone listening can gather 50 business people, Ryan would gladly take his show on the road and go talk, drink and record with you!

Also, where do you guys consume live content?

@ryanmoranWant to join the team? [33:19] Capitalism.com will be looking for a full time “Podcast Manager” position, he explains what he’s looking for in terms of skill.

Also a “Head of Special Projects” for all the fun side projects… and a private equity partner, eventually!

[35:05] Not everything is going well, but Ryan realises that even if everything was going perfectly, his happiness would be the same as it is now, so the trick is really to seek happiness.

Thank you for listening, it means the world.

Mentioned in this episode

 

Capitalism.com/FFLpodcast

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

Direct download: WWW_7_15.mp3
Category:Business -- posted at: 5:00am EST

Today’s episode is an off the cuff talk Ryan gave as Erzra Firestone hosted at Digital Marketer for their War Room Intensives.

Ever want higher level information? This was for a room full of already established business owners so expect it!

 

Key takeaways

[2:53] Ryan introduces himself and recounts how he stumbled into the war room 10 years ago — coming full circle 10 years later today. AS well as how he found himself in physical products.

[8:40] Build assets that can eventually pay cash over time. But short term results are currently king, Ryan offers a game plan for building for the long term.

[13:29]They say that WWII got us out of the depression, but how does destruction stimulate the economy? It doesn’t but WWII left a lot of unused assets (we didn’t need to build bombers anymore, so we used those factories to build washing machines). Ryan explains that there are a lot of unused or undervalued assets in the world today whose purposes can be changed.

 

Get an asset [17:33] First, get an email list or social media following where you know you can get at least 10k people to see it. 10 thousand people is an asset.

 

Turn people into customers [20:06] So now that you have your asset, don’t optimise for numbers — that’s just an offer, short term game — turn those people into customers and a business, through customer experience.

 

Build a business [22:00] Native deodorant build a small but happy customer base and within 12 months of applying marketing knowledge, they had an asset worth a million a month selling 2 dollar deodorant. P&G bought them out 18 months in for 100 million cash.

 

Add assets to your business [30:05] Gary Vee is a good example. At any point he wants to add another revenue stream, he has the systems, the audience and the investors. Cash is an asset, relationships are an asset, traffic, attention, network, brand is an asset.

 

Build a brand [32:50] Brand is the promise that something will be fulfilled. Ryan gives the example of RX Bar started by some dude named Peter in his basement who built an asset which sold to Kellogg’s for 600 million dollars — You probably know more people, you have more resources, access, expertise, money and you know more about marketing than Peter did.

 

Cash is not the endgame [38:40] People are not buying cash flow and profits, people only buy assets that complement their other assets. Unilever bought Dollar Shave Club for a billion dollars, not because of cash flow, because of the customer list and the Youtube marketing systems and subscription services.

 

Recommendation [46:26] For the people who are aiming to leave something behind: trade cash for assets in the long term which will in turn generate more cash for you to invest in more assets.

 

Q&A [52:50]

Yes, get more assets, but the economy being where it is, is being a bit heavier on the cash side not a good idea?

 

What were Ryan’s tips on Amazon for Brian Lee?

 

If we have a physical products brand and a decent social media following, should we keep building up the community we have?

 

Politics! [1:03:28] Ryan is cut off from a political conversation by Ezra!

 

Thanks for listening!

 

Mentioned in this episode

Million dollar brands experiment: capitalism.com/brands

Direct download: TOP_7_15.mp3
Category:Business -- posted at: 5:00am EST

Today Ryan chats with his close friend and shares more about his personal roadmap to 9 figures.

 

Finds out just how Ryan plans to reach this lofty height, with inspirational takeaways that you can apply to focus your business for growth you never thought was possible.

 

Key Takeaways

[4:05] Andy welcomes Ryan Daniel Moran for a talk about his plan to build a 9 figure business.

 

Truth bomb [5:48] the closer Ryan gets to the financial success he dreamed of as a kid, the more he realises the people at the top are just people. It’s just a matter of the right strategy with the right habits.

 

Give yourself permission [7:24] Ryan shares the two ways he trains his brain to believe he can achieve the impossible.

1. The brain is a normalizing machine — it will make sense and accept what it’s surrounded with all of the time — so whatever your goal is, you have to surround yourself with it.

2. When you reach a certain level of success, you see that it was never impossible and so the next step becomes available.

Personal trainer, for business [12:00] 80% of Ryan’s work helping the hundreds of entrepreneurs he has is keeping them on track.

Capitalism Conference [12:26] Building CapCon was Ryan’s way of normalizing his surrounding to what he aspired to, and getting to the people he wanted to meet, hear and learn from.

At the first CapCon, Gary Vaynerchuk shares his flight plan and something clicked in Ryan’s brain: identify your singular skill, build a structure around it and grow it.

Always play the long game [17:20] Ryan no longer commits to anything unless he is ready and willing to do it for a year at the very least.

At the time of this interview, C-Money was still Chris and had been employed for 90 days! Ryan wanted to wait one year before passing judgement on how that new employee relationship rated.

Ryan uses growing life expectancy as an example of why it’s important to take time and invest time to achieve your goals.

Given enough time any strategy will yield exponential results, so the question becomes are you willing to commit to a strategy.

Roadmap to 9 figures [23:14] when Ryan sold his business, he came into contact with the really successful people that took it over, and watching them was a very interesting learning experience.

- They used little to no money out of pocket

- Installed an operating team (they were not buying a job, they were owners)

So this changed Ryan’s thinking about being an entrepreneur, an operator and an owner.

A company worth a million in profit can sell for 1 to 3 times profits. A million and over business can usually sell for 3 to 6 times profit. Beyond the 10 million cap, you’re opened up to institutional buyers and strategic acquisitions and are now worth 8-12 times profit.

So Ryan’s 9 figure plan is twofold:

1. Facilitate 9 figure exits by rolling up multiple 2 to 3 complementary million dollar businesses, handpicked from his masterminds.

2. Using his seminars to place himself in a position of deal flow through contact with multiple entrepreneurs, and acquire businesses.

Recent deals [30:00] Ryan has acquired a few companies in the past month, he used outside capital to finance the down payment (less than 50% value) and pays monthly terms to the ex-owner off of the company’s profits.

Blind spots Ryan ran into during this deal:

- Getting through his own fears and personal junk about this new venture.

- Hitting slow season and competition right out of the gates.

- The self defeating chatter that followed the rocky start.

Creating a complementary portfolio [39:05] at the moment, Ryan is working on deploying his own capital into expanding the portfolio of businesses he builds and works with in order to cross sell to their respective audiences.
Thanks for listening!

Mentioned in this episode

Capitalism.com

Direct download: TBT_7_08.mp3
Category:Business -- posted at: 5:00am EST

Ezra Firestone’s business spent 13 million in advertising and generated 50 million in revenue from one brand in the last 30 months.

 

He has learned what it takes to scale an offer, which differs from building a brand to 6 figures.

 

Want to know the commons problems 6 figure + entrepreneurs face and what to do about it? Tune in!

 

Key Takeaways

[4:21] Ezra introduces himself and Ryan “Ice Cream” Moran!

 

Mo’ money mo’ problems [5:50] The 5 common problems of 6 figure + entrepreneurs:

1. Scaling ads profitably

2. Funding

3. Hiring, sourcing and training

4. Diversification of traffic

5. Growth plateaus (1, 5, 10 and 20 million)

Grow your back end [8:21] The game is won or lost on the back end: if you look at what any brand that has scaled really big has done is add more products.

There will be about a 15% increase in COA year over year — so you need to get more from every customer you have.

- Add at least 2 new products a year.

- Go all in on email — gifs in emails get higher clicks!

- Run an email sale every 6 weeks.

- Aim for 20 to 40% of your revenue from email.

Teachings from private equity [13:01] What Ezra has learned from his experience in venture capital consulting.

1. People who have grown brands to 9 figures think differently: your advertising revenue should always be reinvested.

2. The closer you get to a 50/50 customer mix of repeat to new, the higher your multiple.

3. User generated content — there is no better conversion asset.

Paid amplification [19:20] Ezra’s decade of experience running online advertising, gives him insight he freely shares on where the opportunities will be over the next 24 months.

- Instagram is projected to double (to 22 billion) between now and 2021.

- 90% of Facebook’s ad revenue comes from mobile for 6 to 8 seconds, Instagram is even shorter.

Considering the battle for video between YouTube and Facebook, this is where you need to go all in:

- Super short form videos — 5 to 15 seconds long.

- Content sequencing

The sales cycle has gotten really long: about 60 to 90 days so make sure all of these areas are tight to maximise your sales channels:

- Adjust your retargeting.

- Provide images for images for every available outlet.

- Focus on the story and only follow up with the product.

- Do some snail mail.

- Cross sell.

- Upsell on the checkout flow

- Bundle your products

- Price tier order bump (size up options 4oz, 8 oz etc.0

From driver to navigator [36:50] if you only drive you can’t see the mountains in the distance, or what is coming up. You need to free up your time to make it to events, meet people and stay at the forefront. You can’t do that while driving your business.

How are you to work for? [38:13] Ezra invites everyone to check themselves as employers:

2 people can get to low 7 figures

3-7 people can get to mid 7 figures

5-12 people can start to see those 8 figures

Do you give good benefits?

Do you have a comfortable work environment?

Are you investing in your employees?

If you want to scale you have to get good at human resources.

Mobile site on point [39:42] 85% of web traffic is mobile, you need a good looking mobile website.

The header of your head site on mobile is worth 10% of your conversion rate — update it make it nice and easy to use on mobile.

Like going to the gym [41:36] advertising is like going to the gym: will you see any results if you do it intermittently? No. Same goes for advertising, be consistent.

15 to 30% of your top line revenue should be invested in paid advertising all throughout the year.

The Halo effect [42:34] The 8 figure mark often happens in years 4-5-and 6.

Because you spend money to amplify your brand, you generate brand assets: customer emails, people who have bought before, pixeled audiences, etc.

Be premium [43:35] It’s just as hard to sell a cheap product as a premium one, and the premiums often have better profit margins.

The grind [44:32] it’s not about how much you work, it’s about what you produce: don’t burn yourself out, and make room for what’s important to you.

Business will fill the amount of time you give it, so it’s important to set a container on it!

And finally repetition creates mastery: be consistent — keep at your business.

Thanks for listening!

Mentioned in this episode

Max@brandbuilderstrategy.com

Direct download: BBP_7_8_REV1.mp3
Category:Business -- posted at: 5:00am EST

Today’s episode features Ryan’s fireside chat with Stephanie McMahon at the Capitalism Conference in January 2019.

 

Vince McMahon went from a trailer with no indoor plumbing, to declaring bankruptcy to a 6 billion dollar brand. Stephanie talks about what it means to earn your place, listening to your audience and finding your business’ ‘motor’.

 

Ever wonder how the biggest travelling show — 180 countries in 25 languages — in the world runs?

 

Key takeaways

[5:40] The WWE’s image in the media has changed dramatically in the last decade, and Ryan asks Stephanie to talk us through the 4 generation story of how it became the global brand and community it is today.

 

Listen to your customers and do your research [10:25] the WWE’s direct to consumer network was created because the audience asked for it, and because the market research showed the WWE fans were 5 times more likely to consumer online video than the norm.

 

There is no ceiling [11:30] Passion is the biggest motivator. You have to believe in your idea more than anyone, you will fail, but you have to own the mistakes, learn from them and apply corrections to succeed again.

 

XFL [17:09] Learning opportunities in the form of failed attempts and mistakes are important, Stephanie breaks down what they learned with the XFL — there are 2 huge lessons — in order to better do it this time around.

 

Big shoes you don’t have to fill [19:30] Stephanie talks about being her own person within the McMahon family and building her own story — be proud of the people you admire but don’t compare yourself!

 

But Stephanie is still insecure and struggles with self-confidence, she shares her dad’s advice.

 

Thank you’s [22:20] The WWE’s mission is to put smiles on people’s faces and fans have been thanking Vince for it since the beginning. Stephanie has now started getting her own thanks — this is the fulfilling part of the job.

 

Building a story arc [25:34] Stephanie loves being the villain! She details how the shows are broken down, from Wrestlemania to the monthly shows to the smaller drivers.

 

Adoption strategy [27:00] the shift to the WWE network caused a big dip in Pay-per-View viewership and overall company value in the beginning, but they knew it was coming and were prepared to take that hit.

 

Relaying the message is key but always trying to provide your consumers with an experience that’s worthy of their passion, always, in every way is the golden rule at WWE.

 

60 data scientists are now surveying the WWE’s customer base regularly and helped correct some mistakes along the way:

 

Trying to lock customers into a 6 month subscription was not a good idea — they don’t do it anymore.

 

Changing viewer consumption is difficult, and they are still learning how to do it!

 

#GiveDivasAChance [32:42] the changes in how women are represented in the company didn’t only come from Stephanie and the executive team trying to effect change, but also the fans who started the movement with #GiveDivasAChance.

 

Stephanie details the evolution of the women’s division since that hashtag trended worldwide for 3 days.

 

Influencer marketing [35:48] Ronda Rousey was brought in because she was always a fan so the relationship was a good fit from the get-go.

 

Recruiting and building professionals [39:13] the WWE recruits from all manner of professional sports, from UFC and MMA to the Olympics, Rugby, Capoeira and everything in between, looking for top athletes and bringing them into their top-of-the-line facility which offers a huge array of training from in-ring to life skills seminars and academic training.

 

A Career-launching platform [40:30] With the Rock and John Cena having become such huge stars, Stephanie explains the intentionality and strategy behind the story lines at the WWE. It starts with NXT (a performance center) which is a league built specifically for people to flesh out their characters — and where the fans play a big part in choosing who makes it to the roster.

 

A family of greatness [44:43] family comes first and work/life balance will never be a 50/50 thing, so it’s about establishing priorities.  Building her children's work ethic, kindness, respect for others and yourself, learn and grow is very important to Stephanie and establishing a strong family foundation is critical for keeping people together.

 

Abu dhabi [48:53] women were allowed to perform for the first time in Abu dhabi — women are often edited out of shows for countries with more restrictive policies — and a chant broke out in the audience “this is hope”.

 

Trying new things [51:14] it’s important to trust your gut, WWE is famous for trying new ventures and going all in. Stephanie talks about blind vs calculated risks and the constant entrepreneurial spirit with the WWE.

 

Everything you want in on the other side of fear. But you have to know what you’re going after and you have to see it’s success through in your mind.

 

WBF [56:14] was another endeavour that did not turn out as planned!

You will make mistakes and have failures, just don’t make the same mistake twice.

 

“Mistakes are tolerated up to a point, but excuses never will be.” — Vince McMahon

 

Calculating risk [59:06] is broken down to what you are willing to sacrifice and what the upside might be.

 

Caring for your people [1:01:37] employees are employees and the talent are independent contractors — and they participate in every revenue stream aside from TV and subscriptions — and there is no limit to how much they can earn.

 

Family drama [1:03:34] Stepahnie dishes! And shares some very touching family memories.

 

Branding for the future [1:06:12] Ryan asks what the future holds for the brand and Stephanie shares how perfectly timed that question really is: there are some conflicting opinions on the direction the branding should take

 

Although Stephanie is not at liberty to go into details, she does talk about how social media and Internet platforms hugely factor into the branding strategy.

 

Business structure [1:10:10] Stephanie details the company’s multiple revenue streams and division structure. The WWE is the largest traveling show in the world!

 

To stay relevant, you have to always keep up. The WWE is currently codifying reinvention and to do that, you have to find the one thing you cannot change, the core of what you do.

 

QA [1:16:40] the audience are all fans!

1. On working with family?

2. How do you market to different cultures?

3. On metrics in brand repositioning?

 

A story about a story [1:23:50] Stephanie shares how life imitates art with her relationship with her husband.

 

Before signing off, Stephanie shares a few last words to the entrepreneurs in the room.

 

Thanks for listening!

 

Mentioned in this episode

8 figure exits: Capitalism.com/8

 

“My parents mortgaged everything that they owned to make Wrestlemania happen, you gotta take calculated risks.” — Stephanie McMahon

 

“My mom was the CEO of WWE, so I always assumed women could be the CEO and could do whatever they wanted to.” — Stephanie McMahon

 

“Live as bold and as big as you possibly can.” — Stephanie McMahon

Direct download: Stephanie_McMahon_How_WWE_Became_A_Global_Brand_1.mp3
Category:Business -- posted at: 5:00am EST

Keep your profit margins high, sell more and remain cool! Because your products don’t have to be the best or look the best in order to be considered premium.

 

Do you think that if you are selling the same thing as everyone else, the only way to compete is on price or reviews? NOPE!

 

Tune in for Ryan’s 3 lessons, 2 bonus lessons and one secret secret lesson.

 

Key Takeaways

[1:05] Ryan once paid someone to dress him — you can see the results on cardboard Ryan: have you ever seen someone who looks more like a dad!

 

[2:52] Ryan shares the story of a Sheer Strength competitor who was outselling them on one product 2 to 1, even when they were higher priced and lower quality.

 

Lesson 1 [5:40] Branding — and pricing — is all about who you target and how your product is specifically for them.

 

Lesson 2 [8:35] By making the decision to be a higher price brand, you force yourself to target a different class of person, then match the experience and branding to the price you want to command!

 

Ryan lays out the Glenlivet/Glenfiddich conundrum… There is a perception of value and quality in price!

 

Bonus Lesson 0.1 [:] Influencers are not spokespeople!

Influencers recommend products and depending on their level of authority and actual influence in your product niche, garner sales results — spokespeople are famous people paid to endorse a product they may or may not use or even relate to.

 

Lesson 3 [12:54] The only reason you should ever lower your price is to get your customers to buy your other products — a lost leader of sorts — but your other products need to be high margin products.

 

Ryan makes his argument byway of the essential oil diffuser as a gateway into a lucrative market.

 

[23:00] Don’t just sell a product, sell to a person — it’s the only way you can build a line of products and expand your offer and raise your margins.

 

Bonus Lesson 0.2 [23:54] the way you can have control over your margins is if you are seen as the only solution to a problem — a monopoly of sorts.

 

Ryan pitches essential oils for cats as an example of a people-oriented niche to exploit.

 

[27:38] If you don’t know who your person is, you have 2 options:

1. Ask the people already buying your product: why?

2. Choose yourself as an avatar customer!

[31:06] Wrapping up, if you’ve found value in this let Ryan know in the comments!

Oh! Secret, secret bonus lesson 0.3 [31:52] you can have multiple brands that sell the same product and the only difference is the person you are targeting!

Thanks for listening!

Direct download: FFL_7_001.mp3
Category:Business -- posted at: 5:00am EST

Aubrey is the man men want to be and the man women want to be with. Living on a compound with Aubrey would mean he would get all the women and own all the resources.

 

Today, Ryan and Aubrey talks about balance as a way to having it all — ever get tired of your ham sandwich? There isn’t only one menu...

 

Key Takeaways

 

Habits or ideas? [1:53] what creates success? Aubrey explains that most of his success came from moments of furiously brilliant inspiration followed by long and often aimless recoveries. Structuring his habits was a way for him to achieve a more even keel.

 

Having it all [3:47] there is no need to choose, but you do have to dedicate yourself to being fully present: 30 minutes of fully invested time is worth more than 3 days of half interested presence.

 

Time and energy are the limiting factors — to be present and invested, you need the energy to spend the time.

 

[5:34] Balance (or counterbalance) is the key to a well rounded life, Aubrey details what that means for him.

 

The grind [9:43] Entrepreneurs often need to validate themselves externally, which leads to an inability to let go once you’ve reached a goal.

 

You need to get comfortable with yourself, become aware of the psychological traps that keep you grinding and finally: identify what you are essential for within your company, and build a team that lets you leave to better come back.

 

Sex and relationships [16:43] society has a lot of rigid ideas about what relationships are but Aubrey’s sample group (athletes, CEO’s, entrepreneurs,etc.) are all in monogamous relationships, cheating or wanting to cheat, becoming more and more resentful.

 

He shares a bit about his journey towards an open relationship and how it’s helped his couple(s) see their true selves unencumbered by resentment.

 

Crumbling systems [23:03] governments, religions, society… Aubrey thinks humankind is going through a series of radical metaphysical shifts, beginning with the realisation of self which includes divinity, love and sovereignty over our own bodies and minds.

 

The crumbling of “parental” structures requires an increase in personal responsibility and structure.

 

Bad habits [26:37] are lost through knowledge, Aubrey moved towards a lot of good practices through gaining empirical knowledge and removing the intellectual wiggle room not to do them — cold showers are good, but you need every reason you can get to turn the hot water off!

 

Pain and discomfort [28:49] the ability to push through beneficial discomfort and to collapse your fear surrounding something may be the defining characteristic of really successful people.

 

Aubrey on wrestling tree cockroaches to collapse your fear into courage.

 

In a society of abundance, (beneficial) discomfort is a healthy way of getting the yin to your yang and creating growth.

 

Eat a weird lunch [36:45] Chapter 8 of Aubrey’s book was the most difficult to write — being academic is a tough grind!

 

Who does Aubrey want to be when he grows up? [38:55] Don Miguel Ruiz, Ted Dekker, Don Howard Lawler.

 

Delayed braingasm [41:32] the layers of the onion of existence!

 

One layer is universal love (god)

One layer is consciousness (soul)

One layer is the physical body

 

The toothpick is the self, it always touches love, consciousness and the physical body.

 

You can choose to identify with any of those layers, or recognise that you are always in contact with all of those dimensions — and that the onion is entirely made of toothpicks!!

 

Thanks for listening!

 

Mentioned in this episode

Capitalism.com

Direct download: TBT_7_1.mp3
Category:Business -- posted at: 5:00am EST

In today’s episode, Jeff Lieber from TurnkeyProduct Management shares one of the most inexpensive ways to drive traffic on the Internet he has seen in the past few years.

 

Want to put your Amazon-sanctioned giveaway on steroids? Tune in for Jeff’s tips.

 

*If any of the steps seem obscure, Turnkey has got you covered with a super detailed 5 page SOP — free! — that walks you through every single one of the actions required!

 

Key Takeaways

[2:20] Jeff shares some serious numbers on a giveaway campaign he ran with a client — 1k investment over 2 months:

- 9.5k trackable revenue

- 176 000 views on YouTube

- 23 000 web page visits

*Update: supplements are now allowed to do this as well!

Where? [4:48] type the word giveaways in the Amazon search bar!

How? [6:04] you can use your own product and you can even add related complementary product from other brands — you sell toothbrushes? You can add a tube of Crest toothpaste for some extra marketing value!

- Go to your product page

- Click the set up Amazon giveaway link at the bottom

- Enter the amount of product to give away

- Enter the company info and image

- Select lucky number instant win

- Select the steps to enter (like a YouTube video!)

- Offer a discount code to entrance

- Select public

- Check out and purchase your own products!

Steroids! [12:00] YouTube is linked to Google Ads and you can set up retargeting ads for all of the people who watched your video during the “Steps to enter” process of the giveaway.

Note [12:40] If you don’t have or don’t know how to set up a Google Ads account or have a Google Adwords Pixel ID, it is highly recommended that you do that first, even if you’re not ready to run ads, it will gather data for you in the background until you are ready to use it — the same goes for Facebook!

Extra steroids tip #1 [14:02] make the first 15 seconds of your video count: the customer only has to watch that long in order to enter the giveaway.

Extra steroids tip #2 [14:37] YouTube annotations are super effective popups to redirect your potential customers wherever you want — if that’s your website, don’t forget your Facebook pixel!

[17:03] Recap!

1. Enter an Amazon profitable giveaway strategy

2. Take advantage of the free traffic

3. Rake in the profits and build a trackable audience!

Thanks for listening!

Mentioned in this episode

PlayBook for Amazon podcast

Capitalism.com/Amazonclass

Max@brandbuilderstrategy.com

Direct download: CapFeed_BBP_7_1_BBP.mp3
Category:Business -- posted at: 5:00am EST

Today, Ryan talks with Johnathan Troutman and Nathan Scherotter respectively the CEO, COO and Co-Founders of Empathy Wines — which was the logical interview to follow the Gary Vaynerchuk discussion!

 

Ever wonder how they launched and scaled their business so fast? Nate and John detail their history with Gary and the plan to take this venture to the next level.

 

Key takeaways

[4:34] Ryan introduces Nate and John from Empathy Wines and asks them about how the company started and how they decided to go all in with Gary Vaynerchuk.

 

[10:13] Sometimes that entrepreneurial itch gets lost — even in a company that has a huge entrepreneurial vibe — Nate explains that for him, it was when he realised he had been going through the motions.

 

[12:27] Ramping up Empathy Wines may have seemed like it came together over the course of one or two months, however they had been working full time for 9 months before launch.

 

Even though they seem like a big company, they are currently only a 4 person gig.

 

Some benefits translate from having Gary Vaynerchuk as the face of the company, namely shared office space at Vaynermedia as well as Gary’s network and resources.

 

[16:25] The brand is being built in parallel to Gary so as to let him do what he does best — marketing and sales — but also in such a way as to not be dependent on him: it should transcend him in the future.

 

Wine is a very experiential product and people want to try it before they commit. Gary’s audience and credibility was hugely important in the initial stages and provided great feedback and content.

 

[20:04] So if Gary was the spark, what is the plan for fueling the fire? Marketing remains the main aspect to work on, and acquiring new customers through Facebook and Instagram is the goal.

 

The past three months have been spent strategizing the who, what, when, where and how of the people and vendors they should work with to put this marketing plan into action.

 

because they had little cost-for-acquisition to launch, they are hoping to dump a whole tank of gasoline on the Empathy Wine marketing fire.

 

[23:47] Nate and John detail what the current hiring strategy is, and it all begins within Vaynermedia walls — these strategic hires will eventually add their own spin on what kind of marketing thesis rolls out for Empathy Wines. As it stands, they are investing in people.

 

[28:42] John explains the chain of command at Empathy Wines and

For the record, titles are more for paperwork

For the first time Gary has been hands off and trying to empower Johna and Nate to make all of the day to day decisionmaking i the business. That’s not to say they won’t be using Gary’s experience in the wine world and his venture capital investing in the company.

 

There was a recent meeting during which Nate, John and Gary details in which cases Gary would serve as a bottleneck.

1. Generating business opportunities

2. Sales

3. Software

4. Team structure

5. PR

Outside of that, John and Nate will be running the show.

[37:04] Having been friends for 10 years, how do you protect the friendship when entering a business venture together? John and Nate share their story.

But ultimately the cliché is true: communicate.

[39:20] The work Empathy Wines has done to differentiate from other wine companies is enormous and it began with John and Nate asking themselves: How do we overdeliver for the money the customer is paying?

[41:35] Time to market for wine is super long, John and Nate detail some of the hurdles they’ve jumped and how they. Prepare themselves for the coming ones.

Thanks for listening!

Mentioned in this episode

8 figure exits: Capitalism.com/8

Direct download: TOP_7_1.mp3
Category:Business -- posted at: 5:00am EST

How would your business be different if you weren’t thinking about what you can get out of it but rather what you can create?

 

Ryan explains how that subtle shift can multiply your returns!

 

Key Takeaways

[1:27] Frame the question differently!

[2:50] The universe rewards creators a lot more than it does selfish gains.

[3:18] Ryan has gotten really good at helping materialise creativity — no one can materialise money for you though.

[3:43] The paradox: we expect to be the best at everything and be better than everyone, but we need each other in order to be the best at anything!

[4:38] When you come together you compound your skills and compound the results — it’s what all business relationships should be.

[5:33] Find people you like to do something you think matters, if not then what’s the point!?

 

Mentioned in this episode

8-figures workshop events: Capitalism.com/8

 

Tweetables

“It could all go belly up, but at least you did something that you felt was meaningful with people that you liked!” — Ryan Daniel Moran

Direct download: FFL_6_024.mp3
Category:Business -- posted at: 5:00am EST

Why do entrepreneurs have such a hard time stepping back from work? Why do we continually engage in behaviors that are exhausting us?

 

Ryan welcomes Dr. Loretta Breuning on the show for a deep dive into neurochemistry and how you can harness it’s potential to create a happier life for yourself.

 

Key Takeaways

[3:21] Ryan welcomes Dr. Loretta Breuning to the podcast and launches the discussion with a summary of his understanding of brain chemicals.

 

[5:00] Dr. Loretta offers up her caveats to Ryan’s interpretation: all chemicals have both a good and bad side.

 

Dopamine is a motivator and a distractor — It will reward you for any behavior it perceives will make you survive. In between survival behaviors dopamine is not necessary or wanted!

 

Oxytocin is often called the love chemical but really it’s about trust. But herd behavior can be negative so humans oscillate between herd mentality and individual pursuits.

 

Serotonin is the chemical that gives you a good feeling when you feel like you measure up to your peers.

 

[8:50] Dr. Loretta unpacks Ryan’s gigantic question: the expectation that we can have a peak positive moment at all times is unrealistic.

 

It’s important to learn what we understand our brain chemicals do in order to fully grasp the natural rhythm of ups and downs and stimulate our brains in a healthy way.

 

The advice she gives to people is first: read the books! Ultimately, there is no external fix, you need to take responsibility.

 

[13:40] Does the understanding of these chemical relationships affect how Dr. Loretta consciously makes decisions? The short answer is yes.

 

However we all are born helpless and need to please others to ensure our survival, what happens during periods of vulnerability and peak neuroplasticity (up to adolescence) will shape the chemical messages we receive from diverging or going with the herd.

 

The key is then to begin to see these behaviors for what they are and beginning to retrain your neural pathways.

 

[17:20] Ryan shares a very personal and vulnerable story and uses it as a case study to explain how his own trust mechanisms were stunted at a moment when he was relying heavily on the herd.

 

[20:39] With time we develop a tolerance for the chemicals we produce and unless something prevents you from repeating the behaviors that generate dopamine, most of us will keep questing after the same reward. What can we do about that?

 

This is where you can use Serotonin! If you are trying to merge away from one behavior, use your need to measure up to your peers to drive forward a new goal and take pride in a new goal.

 

[25:58] Cultural trends are often a Serotonin pitfall where people become obsessive about measuring up to their peers and social media is an enormous driver for this.

 

[28:43] Are there ways through diet, exercise, lifestyle to train the way to produce more of these chemicals? Can the body eve produce more of these chemicals?

 

These chemicals are produced from fat — don’t cut it all out! Sunlight is also a multiplier.

 

Diversification is key: if you only have one reward mechanism (junk food - good feeling - bad feeling - junk food) you will be stuck in a loop, when the bad feeling occurs, you need to have an arsenal of strategies to divert it. You also need to dig into the root of the bad feeling and address it independently to free yourself of it.

 

[34:45] SSRIs are popular — Serotonin reuptake inhibitors prevent the reassimilation of Serotonin by your system thereby increasing its bioavailability; MDMA is being investigated also but has been linked with disruption of endogenous neurotransmitter systems; Psilocybin and other psychedelics seem to be promising in the treatment of mood disorders and Serotonin precursor supplements are also all the rage. What is Dr. Loretta’s stance on external supplementation?

 

Loretta thinks anything external you add into your system will be less effective in the long run than controlling your thought process.

 

Braingasm [38:38] the minute we rest, we are pausing the pathways preventing them from chasing after the next high thereby creating a lull during which:

1. Our system perceives a threat to its survival

2. Is paradoxically the place where we can examine our programmed responses and chose to design the next pathways.

[41:43] If and when we get the room to rest, what do we do to reprogram ourselves?

A new project is always good — make it different (it will be less rewarding at first, stick with it) do it in small steps, design the steps carefully so you can repeat those steps every day.

Dr. Loretta Breuning’s second book The Science of Positivity: Stop Negative Thought Patterns By Changing Your Brain Chemistry details that process.

[47:10] Ryan thanks Dr. Loretta for coming on the show and invites listeners to follow her work at InnerMammalInstitute.org.

Thanks for listening!

Mentioned in this episode

Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, and Endorphin Levels, by Loretta Breuning

The Science of Positivity: Stop Negative Thought Patterns By Changing Your Brain Chemistry, by Loretta Breuning

Capitalism.com

Direct download: TBT_6_24.mp3
Category:Business -- posted at: 5:00am EST

Today’s episode is the Playbook for Amazon podcast! Jeff Lieber from Turnkey Product Management welcomes listeners to the show that is dedicated to helping you amp up your Amazon game.

 

TurnkeyProduct Management sells 8 figures per year on Amazon for it’s clients, if you’re looking for actionable tips, lessons and mistakes to avoid in your own business, you’ve come to the right place.

 

Key Takeaways

[2:19] Jeff launches the podcast by sharing where he is from and how it led him to where he is today.

 

[4:48] Launching physical products on Amazon was one of the many business models Jeff studies, and the one he adopted — he began his online marketing career with pet products.

 

Mistake: Ordering 15k worth of pee pads — a full container of goods!

 

Lesson: If you are just launching a new product line, you can do test orders or air ship a couple of boxes.

 

[7:07] Jeff’s forays outside of the pet niches — hot fads which ended up fading…

 

Mistake: Not building a company or a customer list.

 

Lesson: Don’t chase trends, focus on your core business first.

 

[8:09] How did he decide to go all in?

 

Tim Ferris’ fear setting exercise for making big decisions:

1. Write down and flesh out what your biggest fear look like — what is the worst possible scenario.

2. Write down the best or even the average scenario.

Decide if you are willing to live with the worst case and if the bst case is worth the risk!

[12:04] From jumping into his own company to being asked by friends to help them establish their business on Amazon, Jeff explains how he began consulting and how Turnkey started (they’re still a client today!)

Lesson: Sometimes the best businesses don’t start out as an idea to fill a niche but evolve from a natural need in the marketplace and often times from saying yes and being of service to someone else!

[15:10] Once you have a little bit of success, be careful of shiny shiny distractions (often under the guise of income diversification).

Mistake: launching too many companies!

Lesson: it’s very very difficult to manage many companies! And they end up all growing at an equally crappy rate.

Jeff Hoffman (PriceLine) once said: “I only did one thing at a time — don’t try to get a gold medal in 6 different events”.

[16:43] Chose the one thing you like doing the most, for Jeff it was Turnkey — not pet products.

Lesson: Do what you are most passionate about! And work with other people that are passionate and complementary to you, you will multiply returns.

[22:00] Jeff will be digging into the lessons he learned and mistakes you can avoid while selling your business and when you need to hire, in coming episodes, tune in for some great tips and more!

Thanks for listening!

Mentioned in this episode

PlayBook for Amazon podcast

Capitalism.com/Amazonclass

Max@brandbuilderstrategy.com

Direct download: CapFeed_6_24_BBP.mp3
Category:Business -- posted at: 5:00am EST

Carl Allen is a U.K. based business buyer specializing in leveraged buyouts (LBO). Over 26 years he has perfected a proprietary methodology for buying business without using any of his own money.

 

Today he shares how to find deals, what he looks for how he structures them so that the businesses he buys are not dependent on him, and how he sleeps with all of this overhead!

 

Key takeaways

[1:47] Ryan is fascinated by this since it’s kind of his goal for the future: he is currently building the infrastructure for entrepreneurs to be able to launch brands within his sphere of influence.

 

What kind of businesses? [7:00] Carl became the leverage buyouts guy, which was an alternative to building his own business.

 

Sweet spot: businesses with revenue in the 1 to 5 mil range. Below that you will find that the owner and the business are the same! And above 5 you have a lot of competition.

 

Some sectors do better than others: IT, engineering, manufacturing, professional services, etc. but ultimately if you’re new to this, buy a business that you understand.

 

Seller psychology [12:38] Carl’s method looks for in a particular type of owner: highly motivated to leave the business — you can craft a more human deal, psychology is key!

 

Carl touches on a key aspect of the owner perspective: they want someone who is going to care for their loyal employees and customers, someone who will take the business to the next level but preserve the legacy

 

A classic LBO structure [13:36] A big part of the LBO strategy is that the sellers do want some money but it can be paid overtime with the business profits. Let’s posit a business with a million dollars in revenue and a couple thousand dollars in free cash flow.

 

5k to buy with the following structure:

200k at closing — which you finance through debt based financing, SPA or asset based lending — and 100k a year for 3 years off the profits.

 

Beware deal heat [16:40] Are there andy asset purchases that keep Carl up at night? Yes, but if you do If you do your due diligence and target the following traits in the businesses you buy, it should reduce that amount significantly:

1. Find businesses that do little to no marketing, so you can come in, do it and ramp up revenues!

2. Businesses older than 10 years tend to get bloated with overhead, you can take this off at the start.

[19:19] Beware of deal heat! Go look at 20 deals, pick 4 or 5 you like best and play them off against each other. Always play the numbers game.

Finding a deal [20:35] brokers are the usual first step for newbies, the problem with brokers is that they will generally overvalue the business to get a better fee.

The real way Carl finds deals is with events, networking but also social media marketing! He explains why.

First things first [26:04] Once the business is acquired, what do you do to increase cash flow? In the first 6-9 months:

1. Get a management team or a GM in the business

2. Look at the overhead base

3. Drive marketing (direct sales people)

4. Strategic joint ventures may come into play

Choosing a GM [28:51] How do you choose those managers?! It’s integrated into the deal: the best place to find a GM is usually within the business:

1. Look for businesses with a solid number two and promote from within.

2. Find someone in your network.

3. In some cases the owner will stay on and GM for you, Carl explains how the type of owner you meet can dictate if this happens: people are good and love doing different things. (Set the founder free!!!)

[34:00] How did Carl come to understand all this? He shares his journey from HP and buying big software companies, to leaving the corporate world and stumbling into his very emotional first ever buyout — around which his entire process was built.

Work with people [39:55] Carl run an entire business that buys businesses, what is the infrastructure that controls infrastructure.

The whole infrastructure is the due diligence and deal, Carl then relies on a strong CEO that he gets by way of a promoted number 2, the existing owner or someone from his network:

Carl’s training and mentoring business was meant to generate partnered deal flow, working with people is the key to reducing the amount of work you have to do.

[44:48] What does Carl look for in a deal and what should be avoided.

Avoid: a cash out; B to C businesses typically doesn’t have a lot of asset; Amazon doesn’t give you control over the customer...

Look for the deal making triad:

1. Deals that serve you in some way (do you like the sector, or is there a value add for another business you own?)

2. Always bet on seller psychology.

3. Will this work for an LBO and is there a strong number 2.

[49:37] Ryan wants to buy the Cleveland Indians, what is Carl’s guiding light? And considering he does his deals with other people’s money, where does he put his own!?

[53:20] Where do people find more of the Carl Allen sweet sauce? Carl has put together a 90 minute masterclass for Ryan’s tribe at:

 

ninjaacquisitions.com/capital

Mentioned in this episode

8 figure exits: Capitalism.com/8


Ryan outlines 3 easy things you can do to ensure productivity when you work from home: because working from home means you never ever escape work?

 

Do you ever get lost in the sauce? If so, listen in to this quick episode.

 

Key Takeaways

[1:21] Because working from home becomes your very personal work-prison, we tend to use little distractions to try to escape… Tidying, snacking, taking breaks, etc.

 

Here are three easy things you can do to ensure better productivity.

 

1. Plan [2:23] First thing in the morning, if nothing else, PUT YOUR PHONE AWAY and map out the most important thing for the coming day.

 

2. Workspace [4:04] it doesn’t need to be an office, it can be an area or a desk, just make it about work. Shut the world off.

 

3. Get out [5:44] Get the hell out. When we don’t have outside stimuli, our brains find problems to create.

 

Don’t let your own thoughts attack you. And don't let your brain make your house a negative space.

 

[7:55] If you work from home, you have a special set of challenges and opportunities. Live life on your own terms!

 

If you try these tips, share your comments below the video!

 

Mentioned in this episode

8-figures workshop events: Capitalism.com/8

Direct download: FFL_6_017.mp3
Category:Business -- posted at: 5:00am EST

Today, we talk to George Bryant, whose contribution to the Brand Builder Summit was viewed as the most impactful and helpful by the entrepreneurs in the audience.

So without further ado, here is the go to guy that everyone goes to! The OZ behind the curtain: George “the middle name moniker” Byant.

Side Note

Wine with Wyan comes back in 2019 — subscribe on YouTube and Facebook!!!

Key Takeaways

[4:50] Ryan introduces the newly monikered: George “The OZ” Bryant!

 

[6:59] What does it ethical scaling look like on a tactical level?

● Paid media strategy

● Affiliate marketing strategy

● Massive amounts of influencer campaigns — building long term relationships

● Email marketing — George’s favorite: people just don’t know how to use it though!

● Organic traffic — his #1 play space: no, you didn’t miss the boat.

● Amazon strategy

Basically, the tactics are all about figuring out all of the places where you can meet your customer.

[7:46] Personally answering 11 000 DMs is something Goerge will still do.

No matter how much you complicate it, or how many times it’s been done before, or what formula you’re using, business is business and at the core of it is a customer. That is the relationship that gets to be built: anything that doesn’t serve that isn’t necessary.

That means that when you show up in a space, create content that your customers like and engage with, you have to meet them there: you need to respond and build that relationship.

Devil’s advocate [12:22] Hank asks how this applies to his sock puppet company.

People don’t buy from brands, they buy from people.

Imagine if you take away the Internet and shoot back to brick and mortar companies... to be competitive you have to build those relationships. The better you do that, the more your customers self-identify, the higher your price-point can be, the more you can scale. It still applies in the digital world!

[15:50] Do you need to find the balance between building a relationship and playing the numbers game?

Considering 82% of marketing is done via word of mouth, you should only give people positive things to say about your brand.

No means no, Hank, don’t shove your sock puppets in people’s throats — instead, hear their no and find the give: build the relationship make them like you even if they don’t buy from you!

[24:27] Ryan always pictures “scaling” as a big thing, but George sees scale as a more micro endeavour: you can only scale one person at a time.

When working with a brand, find one influencer and dial in their micro audience, you can then duplicate this process with multiple influencers, generating scale.

[27:57] We tend to wait for the 10k or million fan influencer to shout us out, and we ignore the existing advocates of our brands: the 100 people with 10k fans who are already selling our products to all of their cousins!

[28:38] The problem with influencer marketing is that everyone is trying to solve it with the same solution, not realising that each influencer is different and wants different things, but all are looking for mutually beneficial relationships.

[31:00] Ethically scaling means focusing on the customers, and actually doing what you say you will do. If you build your business around mutually beneficial, long term, 2-way relationships, customers will follow you and your product will get legs.

Only promise what you are willing to fulfill. And do what feels natural to you.

[34:54] The transaction is nothing more than building a connection, the product is a bridge.

There are 3 things people need to change anything in their life:

1. Permission: storytelling for self-identification

2. Safety: built through the touch points that build a relationship

3. Accountability: when they buy, do what you say you will

[38:43] Sock-puppet-Hank wonders how to make the transition from what he used to do, to ethical scaling and relationship building?

Ask the customers. Get to know them, visit their social, what are they saying about you?

Mic Drop [44:46] If you try to build a tower on a faulty foundation it will crash every time. The foundation has to be a relationship with your customers that is not predicated on their credit card.

[46:00] People can find George on Instagram @civilisedcaveman.

Thanks for listening!

Mentioned in this episode

Capitalism.com

Direct download: TBT_6_17.mp3
Category:Business -- posted at: 5:00am EST

Getting your house in order.

 

For Ryan, 2018 was about physical health and mental health — dealing with burnout and overwhelm that all entrepreneurs deal with.

 

Today he shares the importance of figuring out, and getting back to the core of what you want in life.

 

Key Takeaways

[1:28] Ryan has been guilty of following formulas for business success, not personal happiness, and of losing sight of what made him happy about his businesses in the first place.

 

[3:15] Doing things against your better nature becomes a painful grind.

 

Ryan has to work at becoming clear on what he wants from his business, and surrounding himself with people that enjoy and are talented at the things he is not.

 

[4:34] The Wealth Dynamics Proflies Test Ryan once did revealed he was a “Star” and an “Investor”. It turns out that was spot on, ever since childhood, Ryan has dreamed of performing, being on stage...

 

So for him, the thing to do now is more PR and talking about economics and politics… Communicating authentically.

 

[5:55] It’s scary, letting go of what you know produces the results you are accustomed to.

 

But when you pursue the things that make you happy, the money shows up — maybe because of talent and passion and energy.

 

[6:43] Transparency, honesty and authenticity creates connection with your audience which in turn creates conversion which is how you fun what you want.

 

[7:01] Don’t lose sight of why you started: build the business to support what you want your life to be to begin with and all of these things will be added unto you as well.

 

Wishing you happiness, love and success.

 

Mentioned in this episode

The Wealth Dynamics Profile Test

Direct download: WWW_6_17.mp3
Category:Business -- posted at: 5:00am EST

Nathan is Founder and CEO of FreeeUp, an outsourcing company geared for e-commerce and Amazon businesses, he is also an accomplished Amazon and e-commerce seller himself!

 

Are you thinking about hiring, or have you ever had a bad hire? Hiring can be an expensive and frustrating endeavour for first timers. Nathan offers some guidance for entrepreneurs on how to crack that tough hiring nut!

 

Key Takeaways

[5:41] It’s hard to scale a business without a workforce, but for some reason people give up on hiring.

 

[6:12] It’s not taught in school but hiring is a business function, just like marketing: it has to be done.

 

[10:00] It’s not me, it’s them… Why are your hires not working out? (It’s probably you) You need to analyse your interview process, your questions.

 

[11:35] The application process needs to be iterative: if a bad hire does get through, you have to analyse the process to figure out why and upgrade it so it doesn’t happen in the future.

 

[12:55] Max shares the types of hiring turning points he usually sees with his clients.

1. You are generating enough income to begin hiring my first task, usually freelance.

2. You are at 7 figures, should you keep hiring freelance or should you bring someone in house?

In terms of in house or freelance there is no right or wrong, only pros and cons and it depends on you: what’s your management style?

[15:44] Should you hire specialist or focus on training one individual? Project based people keep you flexible and you can build a good rolodex of individuals that fill certain niches. Agencies can help you maintain a stable workforce.

[18:12] The biggest turn off for agencies is the same for everyone, and Nathan recommends working with small agencies (5-10) to build a relationship with an available owner, and ensure pricing and result.

[20:42] Being successful at hiring is usually about hiring the right level: there are 3 levels of people you can hire.

1. Low level: they will follow your existing systems (you have a strong SOP and you know what you’re doing.)

2. Mid range: specialist (they know what they’re doing.)

3. High level: expert freelancers that bring in their own strategies and systems (when you don’t know what you’re doing.)

[23:35] What is the minimal amount of SOP to bring to the table for a new hire?

1. Information about your business and what the goals are: what does success look like?

2. Be very clear on the “Do not do” part of the SOP.

[26:42] Nathan shares his most important advice for people new to hiring:

1. Know what you’re looking for.

2. Interview for skill, but also attitude and communication!

[29:22] How do you handle when you need to hire better than you?

[30:50] It’s critical to diversify when you hire, give your systems redundancy! You don’t want to have your only supplier drop you, and your only manager quit on the first day of your vacation — true story…

[31:44] Mention this podcast on Freeeup.com to get a 25$ credit.

Mentioned in this episode

Capitalism.com

Max@brandbuilderstrategy.com

Direct download: BBP_6_17.mp3
Category:Business -- posted at: 5:00am EST

David Osborn is one of the largest real estate investors in the United-States and runs the largest Keller-Williams franchise in the world.

Ever wonder how you can get to 9 figures? Tune in for some weird and serious advice refined over David’s 20 plus year entrepreneurial career.

 

Key takeaways

[5:19] There is no amount of hours that will get you to 9 figures, so what do you have to do?

The first lesson David learned was that it’s not about you: change the question.

The right question for a 9 figure business is always: who. Who do you have to hire to get to the next step?

What’s a key hire you could make right now that would drive your business forward? What’s the title, the job description?

Start making yourself the least talented person in your organisation.

 

Get your Whos [8:17] Once you know that “who” is the question, you need to figure out who you have to become to attract that person: the right “who’s” don’t work for just anybody.

 

What do the “whos” look for? Purposeful people. Learn how to goal set and make yourself accountable for those goals.

 

Never forget your agenda: if you don’t have an agenda for your life, the first person you meet everyday gives you an agenda.

 

The matrix is real [12:03] But it’s not like taking the red pill: we usually don’t stay awake tough, so it’s important to get your implicit system on board:

 

The implicit and explicit systems:

 

Explicit: is the part of you that you think you are, your inner voice its a slow system, a row boat — as fast as the language you use.

 

Implicit: is the unconscious, everything that runs in the background and it’s much faster, like a jet — think of the difference in reading speed when you mouth the words!

 

When you do wake up and get that clarity on what you want, set those goals down in writing and let your implicit engine take you closer to your goals.

 

Ok, weird, so how do I align my implicit system?

 

[15:45] First, nurture your 8 life gardens:

1. Relationship and family

2. Spiritual contribution

3. Physical health

4. Intellectual growth

5. Lifestyle and adventure

6. Environment tribe

7. Personal financial

8. Business

Set goals [19:17] The clichés do work… for each of the aspects of your life, set goals and have a very clear vision it’ll create a massive vision of what you want your life to be.

Then break it down into the day to day goals.

Be careful of accomplishing the goals you set, or adjusting them if necessary. If you just write stuff down and don’t do it, all you’re doing is training your implicit system to recognise that what you say doesn’t matter.

Do what you say and say what you mean.

Manage your energy [27:30] Money is energy, you get energy by spending energy. Make sure you have energy to spare:

Nurture your primary relationships: your significant other, your kids, your friends, your peers

Nurture your health, your brain, your spirit, your community

Be ruthlessly honest with yourself and cut out what doesn’t work.

Contain your environment and eliminate the chaff so you can focus your attention like a laser beam. The beautiful thing about capitalism is that everybody has a job and you can hire them to get your time back for your own agenda.

Pay people to:

● Cook

● Clean

● Pay bills

So you can focus on:

● Hiring talent

● Looking for opportunities

● Creating vision

Check your peers [32:04] Hang out with winners, winning is contagious. Dump the losers, charity belongs in charity.

Coaches [42:05] invest in coaches, be around leaders and teachers.

[46:19] Set goals, manage your energy, check your peers, get coached and be ruthless honest.

We are forgetful creatures, put it in your flight plan.

Q&A [52:00] David opens up the floor:

How do you cut out family?

People don’t have to do what you do, but they can’t be resisting you. Phase them out, they will notice less than you think.

How can I attract the mentor I want?

Come from a point of service, add value and be prepared if they say yes.

Did he grow organically?

Yes

What is your hiring process?

Personality assessment, Behavioral assessment.

3 sets of interviews: Screening, Comprehensive and Hiring.

Spend at least 10 hours with every new hire, always ask yourself what’s going to bug you about that person in two years and listen to your gut.

What can you do to empower your unconscious brain?

Stop listening to your conscious brain!

How do you segment your life without losing your business time?

Miracle morning, goal setting, writing it down and once you have the revenue: outsource the things that eat away at your time.

  • What is in David’s flight plan?
  • goaltemplate.com
Direct download: TOP_6_017.mp3
Category:Business -- posted at: 5:00am EST

Today’s episode features a behind the scenes segment from a recent 8-figures workshop held at Ryan Daniel Moran’s lakehouse.

 

Ryan explains the 3 types of managers you business needs and the formula to go from 100k a month to a million. Are you looking for your 8-figure exit? It will require you to make the transition from hustler to entrepreneur.

 

Key Takeaways

[2:40] Your audience is already generating content for you.

 

[5:02] Making a business requires a product that you can convince people is better than the alternatives

1. Have your product down

2. Get your sales optimized and get reviews

3. Put your reviews up as content

[7:36] So you have the business 1-2-3 and you want to push further, go from 100k a month to a million…

How do you do that?

You deepen the product line...

How do you do that?

Figure out what your customers buy after your product...

How do you do that?

ASK THEM.

[10:44] The million $ formula is 3-5 products at 25 sales a day and there is a reason behind this: in order to sell 3 products, you have to know who the buyer is. Really well.

[11:33] Audience building and an ideal customer avatar is about helping you make decisions, and decision drive progress.

[11:56] Focusing on Shopify is great as a way to optimize your sales channel, but it won’t be a multiplier. Your focus as an entrepreneur should be in building your business, your product line.

Or else you’re just a sales channel manager.

[14:03] Building a good business requires 3 types of managers:

1. Ideas manager — inventor

2. Distribution manager — influencer

3. Sales manager — channel manager

Being a business owner means you have all three, you don’t have to be good at all three but your business does.

Mentioned in this episode

8-figures workshop events: Capitalism.com/8

Direct download: FFL_6_10.mp3
Category:Business -- posted at: 5:00am EST

So you finally settled the money part and now you realise the happy part doesn’t just happen? Today Ryan shares an interview with his friend and lifestyle inspiration Alex Huditan on how to improve life and scale happiness.

 

Ride the wave and love the flow of life: Alex does his best — and it’s really, really good! — at living by his own definition, and he runs a successful 7 figure business on Amazon.

 

Key Takeaways

[5:12] Alex shares what he does and the ways he tries to positively impact the lives of his fellow Romanian.

 

[8:31] Alex’s lifestyle is a goal of Ryan’s and stretches his perception. Ryan is the kind of entrepreneur who can do nothing else but be an entrepreneur…

 

“How does Alex have so much free time, and is so happy!?” When does he get any work done?

 

[9:26] Alex shares that he isn’t that good at time management, but has been focused in the past 5 years on getting better at being him.

 

He has created partnerships that free up his time to do what he wants: he mainly focuses on helping his community, and the other parts of life.

 

[10:53] You should invest in all of your relationships and give as much as you can, the universe will send it back, one way or another.

 

[13:34] Alex talks about how he was always a fun first person. He explains the fun side of ever job he’s held, every failure he’s had. It’s no wonder he’s a happy person, everything has a positive side.

 

In every job he’s had, he always prioritized learning and growing and made room for free time every day.

 

Ryan resonates with the idea that when things are right, they are easy and the negative connotations of “work” just lose their meaning.

 

[17:41] Entrepreneurs often fall in the trap of getting good at something, seeing results, getting better at that one thing and somehow beginning to believe they are only good at that one thing.

 

There are many things to do and create in this life, there is no need to focus on only one thing.

 

[19:46] Ryan thinks he tends to work and burn himself out because it is the thing he has found so far that gives him the most meaning, excitement, personal pleasure (Workaholism!). And a lot of entrepreneurs are under the impression that once you settle the money part, the happy part just happens.

 

Ryan know this to be false, by experience.

 

[22:27] Alex offers one piece of advice to people to have the money but can’t find the happiness: go listen to Ryan’s podcast about being enough.

 

It talks about how you need to be happy and at peace with who you are, in a materialistically detached way. If you lost it all or chose to give it up, you would still be enough.

 

[24:23] Alex shares one of his experience of a meditation retreat. By the 6th day, he felt like he wasn’t getting it and was about to quit until it all clicked.

 

[33:03] Singular events, psychedelics or extreme experience are often the cause of change in our lives even while being non-essential in nature. Epiphany can be achieved with mundane experiences, but that story is much less glamorous.

 

[34:08] Fun is fun, it really shouldn't be a pursuit in the first place! Let it happen.

 

Alex suggests trying new things — things that you are not necessarily comfortable with at first and more than once! — and going in with the right mindset.

 

Be careful of the stories you tell yourself when defining the world: “I don’t like clubs”, “I don’t like to dance”, “I don’t like fast cars”, etc. They are preventing you from keeping an open mind and experiencing the world.

 

[38:05] Alex shares an exercise a friend taught him called:

 

“Perfect Day”:

You are God on another planet and you can do whatever you want from dawn to night. You can bring things from our reality into yours but not by naming them, you have to describe the senses and feelings related to that experience.

 

[41:19] Alex challenges Ryan’s language on fun and happiness!

 

[44:01] The people you surround yourself with will dictate how you live your life… be careful to let people you want to be like enter your circle.

 

[44:50] To the people who have struggled to find the lifestyle after the money, Alex offers this:

 

Entrepreneurs often want to ditch the 9 to 5 and end up working themselves into a stupor… Delegate, meditate, start life now, start fun as soon as possible, there is no reason to put this off.

 

Meet new people, do new things and keep an open mind.

 

[47:56] The word entrepreneur has become a synonym for hustle and grind and workaholism, be wary of using it to define yourself, if only in your head…

 

[50:11] Ryan thanks Alex for being such an inspiration and invites listeners to follow Alex on Facebook.

 

Thanks for listening!

 

Mentioned in this episode

Capitalism.com

Direct download: TBT_6_10.mp3
Category:Business -- posted at: 5:00am EST

Influencers are not a magic button, and working with them can make or break your business depending on how well you enter into the relationship.

 

We all know there are no guarantees in business, but if you want to use influencers the right way for your business tune in today: Ryan shares 3 easy tips as well as the biggest pitfalls to avoid in building an influencer relationship that works for everyone.

 

Key Takeaways

[:52] Working with an influencer successfully requires that certain criteria be met the most important of which being:

● Does the product you want to amplify match the influencer’s audience.

[2:52] People are selfish. They don’t want to mentor you, give you shout outs, talk about your thing.

The first mistake to avoid?

1. Going directly for the ask.

The second?

2. Overrating a spokesperson — it’s an audience you want.

[4:07] So how do you position your brand to influencers? It’s really 2 simple things:

1. Show the value it brings to their community

2. Does talking about it make the influencer look good?

If your product doesn’t do that, you can still pay to get the influencer, but there will be diminishing returns...

[6:06] And the last but most important part of building that relationship is to find the give:

1. Go for the simplest yes possible (can I send you a sample? Can I share your stuff?)

RECAP

1. Bring value

2. Make them look good

3. Give

Direct download: WWW_6_10.mp3
Category:Business -- posted at: 5:00am EST

Today’s episode is about really rigorous data based approach to social media advertising.

Tev Marusenko, PhD, takes a very academic approach to data collection, integration and management he shares the tactics he’s used in his own business endeavours.

Key Takeaways

[6:07] Max introduces DOCTOR Yev Marusenko, and asks him to talk a bit about himself.

[8:59] After getting his PhD, Yev opted for a career change from theoretical academia to marketing and it turns out there are many transversal skills.

[13:00] Establishing a brand and then marketing or building the brand by testing? Heroclip had huge growth goals and that required both approaches at once.

 

First, you need branding so: branding strategy sessions! Heroclip is a carabiner, it could have been sold just as a carabiner— mind the competition! — but it already looked different so they spend a great deal of time thinking about what it actually does and how it differs for the customer. Reading branding books, articles, workshops and knowledge sharing.

 

Second comes the testing, integration and data management and that’s more of a word by word process of tweaking and iterating.

 

Brand optimization [20:28] Yev explains how he sets up a data collection campaign.

 

Your metrics require variety: you need to test a sizable sample to test (10 taglines for example) and you will need to choose or more measurements (clicks, or shares, or comments, etc.)

 

From there, Yev usually picks the top 10% regardless of performance and moves on to analysis.

 

Which brand assets can you test? [25:45] What decides the brand assets that you can test? There are easier and harder ones to get at and generally, the harder assets to get data for are the ones that make the most difference.

 

Easy (static elements): taglines, headlines, short form copy, images.

When dealing with images, you have to consider 2 aspects:

1. The content to the image (logo, text, etc.)

2. Design aspect (border or no border, tilt, etc.)

Hard (evolving elements): anything about the customer journey.

Where do they go after clicking on your link, the order of the content they view, are they more analytical or emotional… this involves a lot of iteration.

[29:00] Max emphasizes the importance of those evolving elements in brand building, typically people associate brand with static elements.

Starting out with data testing [30:27] for someone who is new to Facebook ads, how do they integrate this kind of strategy?

Don’t get too overwhelmed: start with two customer touch points and practice your interpretation skills!

Yev and Max discuss an example on testing website page click through and feature responses that answers two questions in one.

[38:07] Yev created software that attributes sales to people and figures out how much they’re spending with regards to how much you spent to bring them in.

Zontracker does 3 things Amazon businesses can use:

1. Tracks the sales in Amazon coming from Facebook ads.

2. Pulls Amazon customer data into Facebook.

3. Optimize for Amazon purchases within Facebook.

[47:12] Max signs off and invites listeners to connect with Yev on Facebook and LinkedIn!

Mentioned in this episode

Capitalism.com

Max@brandbuilderstrategy.com

Direct download: BBP_6_10.mp3
Category:Business -- posted at: 5:00am EST

How do psychedelics play into the lives of entrepreneurs? Today we dive deep into belief systems, religion, consciousness and all that good philosophical magic.

 

Tune in for a very human discussion on what it means to strip away some of your certainties and what you can learn in the process.

 

Who better to talk about this than Ryan, who in his single minded and systematic pursuit of truth ended up shedding a dogmatic upbringing as well as a religious career.

 

Disclaimer

This interview and associated content is in no way an endorsement or recommendation that anyone should do any illegal drugs — there is nothing you cannot achieve or go do on your own through meditation or spiritual practices.

 

Key takeaways

 

Questioning everything [:] Ryan has a history of questioning the established structures around him:

1. He questioned the 9 to 5 workday train and became an entrepreneur

2. He questioned his religion in phase 1 and started a lifelong spiritual journey

[8:00] Phase 2 of his spiritual quest has been centered around questioning reality, he now finds himself in the midst of a spiritual awakening.

Losing my religion [8:36] Losing one’s religion the way Ryan did, cognizantly and rationally, is profoundly traumatic. It requires a systematic breaking away from brutish indoctrination along with everything from which you drew meaning. All of your certainties, absolutes and reassurances. Imagine the pain of ripping from your source of truth, hope, value, worth, connection, community, home and language. The foundation of your entire understanding of life.

He then went through what he believes to be a necessary part of healing, angry atheism.

In the past year, Ryan produced a Documentary — which he has yet to release to the public — called Losing My Religion. In the opening scene Ryan — having never even held a cigarette in his hand — does 4 grams of psilocybin mushrooms.

Who can you turn to? [11:56] After stripping away so much of himself and his old life, Ryan found himself in a spiritual void. But he hear the many accounts of trusted sources that assured their most profound spiritual experiences came from mushrooms.

His first and only [to-date] trip was both a good, and bad trip during which he had never more intensely wanted to go to church. It was also an incredible spiritual journey which led to a deeper understanding of why he broke away from his religion and concurrently, being drawn back into certain elements of it.

It is still an experience he is unpacking but left him with this indelible sense of falling in love with what he believes is true.

[15:24] THIS IS ALL A JOKE, DON’T DO DRUGS.

The decline of religion [17:34] What is this all for— Making money, getting fit, doing anything at all — if the end result is simply death? Ryan now believes that everything we do is constantly changing, growing and evolving consciousness as a comprehensive whole.

Taken back into it’s historically relevant context, religion was the expression of our innermost need to understand our position in the universe. It made sense at the time, as a way to explains our greater purpose as well as the things we didn’t have the technical means to grasp.

As time passes and understanding of the universe grows, the language and means with which we explain it needs to be adapted as well: religion has taken us as far is it could.

The conversation is starting to change and it’s time to move into a spiritual phase shift.

The first trip [19:30] Ryan’s brain began playing every thought he’d ever had, to the point of overwhelm, until he got to the end of the file folder, and then, for the first time ever he felt like he was himself — not the voice in his head he’d always thought he was, but his true self — it was the most freeing, expansive and joyful experience ever.

He now understands he should have listened, he should have stopped when things were good, but he pushed further and took another gram.

And so for 30 minutes of absolute terror, he felt the infinity of time while clawing at the gates of Hell, with no way out.

After that ordeal, he got a glimpse of the world as a whole. A magnificent epiphany of the grand design, his part to play in it as well as that of every other being in existence.

Every choice we make, every person we talk to or play a role in the developing theater of consciousness.

This is what drove his desire to go back to church: everyone plays a part and we’re all riding the same wave.

Getting to the bad place [24:38] Ryan had that beautiful first experience, why did he push it further? Does he tend to go too far?

Yes, and the pattern is identifiable as an almost unhealthy addiction to growth, the emotional attachment to breaking the next barrier, the next unlocked secret, as opposed to being in the present.

Business and psychedelics [26:18] After selling his company for a hefty sum, Ryan found that the money he thought would bring him happiness simply did not. What’s the solution then, make more money? How depressingly tedious...

Cue the MDMA and he realised that he had always thought he was defective or broken in some way, and had been looking for validation from outside sources.

In terms of business it translated to a radical change in perspective, from following systems and ideas — hustles if you will — that would profit him, make him money, to a more creative and generous approach: what do I want to bring to the world, what value can I add?

From the take mentality to the give mentality: what are you giving to the world?

He also understood 2 important things:

1. He can wait for the right opportunity.

2. He doesn’t have to serve the customer that isn’t a right fit just because they have deep pockets.

The inner child [33:12] For a lot of entrepreneurs, their entire life has been driven by the 10,12,15 year old who suffered trauma. We all have stories in our past that are driving our behaviour.

It really doesn’t have to be crazy trauma to have an impact in adult life, but it does need to be addressed and unknotted in order to relearn to have fun and be happy.

It’s hard to be happy when you’re in survival mode.

Building or creating? [46:15] Ryan advises entrepreneurs, and has helped hundreds of them make their first million. The ones that do the best are systematically the ones that create something.

Everyone wants the formula, and Ryan has it, but it’ll never work unless you create... It’ll all just be price wars and review wars.

Capitalism [47:01] Capitalism is the system through which we create things (it’s not the only one through which good ideas come from) but it’s the only system where bad ideas lose

We’re all on the same team. We’re all just fighting about how to get there.

But we won’t get there with less freedom, we’ll get there with more.

Mentioned in this episode

Tucker Max — MDMA therapy

Direct download: TOP_6_010.mp3
Category:Business -- posted at: 5:00am EST

Reinvesting dividends! It sounds boring.

 

Just wait ‘till you see the compounding cash flow numbers on this strategy, you’ll understand why it’s the only reason Ryan cares about dividend paying stocks at all.

 

Are you looking for an investment workhorse that will build a nest egg for your future? Pick up a good habit and put 10% of your earnings into this long term strategy.

 

Key Takeaways

[2:55] Ryan starts off by sharing his personal minimum criteria: a stock that pays a minimum of 4% and has raised its dividend every year for at least 10 years.

 

[5:35] As an example we’ll use AT&T whose stock trades at about 40$ a share.

 

Let’s buy a hypothetical 300$ worth at a 6% dividend a year for a measly 18$ a year.

 

[7:08] AT&T have raised their dividend for at least 10 years: let’s posit a 10% annual raise.

Y1 — 6%

Y2 — 6.6%

Y3 — 7.3%

Y4 — 8%

Y5 — 8.8%

Y6 — 9.8%

Over 10 years these numbers become really interesting.

 

[9:03] The next step is the dividend reinvestment plan:

Y1 — 10 shares at 6% reinvested

Y2 — 10.5 shares at 6.6% reinvested

Y3 — 11 shares at 7.3% reinvested

Y4 — 12 shares at 8% reinvested

Y5 — You see where Ryan is going with this...

 

[11:35] There is a double compounding effect over time which means that at some point when you stop reinvesting, you still have cash flow, and you still own the underlying stock which means you can sell it, borrow against it, etc.

 

You liked this content? Comment, subscribe and share!

Direct download: FFL_6_03.mp3
Category:Business -- posted at: 5:00am EST

Today, the mysterious Jeff Lieber joins Ryan and Max for an insightful interview covering the reasons why big brand tend not to be on Amazon as much (and why they should be) as well as a host of tips and important advice on expanding your business on Amazon.

 

Jeff is the Founder and CEO of Turnkey Product Management, a company offering a full portfolio of management options for automating your Amazon growth while freeing up capacity for you to work on your business. Jeff also built and sold a few physical products brand himself and receives Ryan’s highest endorsement.

 

Why should you be on Amazon, even if your brand is doing great on its own channels?

 

Key Takeaways

[1:54] Ryan starts by roping Max into a question about his initial shock with Amazon product sellers: he was struck by how far you can grow on Amazon by just focusing on product sales, and how inversely low performance seemed to be.

 

[3:10] How can companies use Amazon in a way that builds their brand rather than just focussing on product sales?

 

If your brand is successful through your own channels, you will benefit from bringing the branding and messaging to Amazon: make it a place for your existing customers to recognise you, and a way for new eyes to find you.

 

At the end of the day, having a diversity of sales channels will always make your company more valuable.

 

[5:07] Amazon used to be a low price, low margin product dumping ground and a lot of physical product sellers still treat it like that. But it’s still the largest pool of online hungry buyers looking for products just like yours. If you’re not there, you’re missing out.

 

[8:23] What can product sellers and brands do on Amazon in order to keep their margins high and avoid falling into the low price point race to the bottom?

 

Differentiate yourself, stay premium, pride yourself on quality and great customer reviews: live up to and keep earning your price point!

 

[9:57] Price, at the end of the day, comes down to your ability to fulfill the promise your brand makes. A better, stronger brand will command a higher price.

 

[11:41] Jeff shares that his more successful clients are always great at one or more of the following:

1. Audience building

2. Paid advertising

3. Innovate

[15:38] Bigger brands are notoriously off Amazon, and the reasons may simply be because they have more control over their  proprietary channels.

If that is the case you may simply need to shift your thinking: Amazon is the largest marketplace in the world, it should be one of your sales channels for 2 reasons:

1. Make it easier for your existing customers to have access to your products.

2. Meet new customers.

[20:49] Jeff built his own pet brand on Amazon — still the best place to launch a brand — and to day he firmly believes that having multiple sales channels is what ensured his business’ success.

[24:53] The biggest impact you will have from an Amazon presence is that customers that see you elsewhere will look you up on Amazon and immediately become a customer because the process for them is much easier.

But for that to happen you need to streamline your page by optimizing your bullets, your copy, your headlines, etc.

Max gets tactical — this is the one biggest missed opportunity he sees — and advises that your listing images should tell a cohesive story that includes the brand and taglines or a promise statement that can be consistent across products.

[29:06] Jeff’s biggest forward pushing items for growth:

- Launching new products

- Building (and using) your customer list

- Nurture 1 or 2 off-Amazon channels

[32:07] Ryan turns the floor over to Jeff to talk a bit more about Turnkey Product Management and he invites listeners to visit turnkeyproductmanagement.com/ryanmoran for some exclusive content.

Thanks for listening!

Mentioned in this episode

Capitalism.com

Direct download: TBT_6_03.mp3
Category:Business -- posted at: 5:00am EST

Today is a rare treat, Ryan talks about Capitalism.com’s advertising platform which he never does! Why today? While turning a bad day around, he has a huge realisation about his business.

 

Do you want to muscle out of your ruts, big or small? Ryan shares his sure fire way to pull yourself out of the muck.

 

Key Takeaways

[:29] Ryan’s been following a process he calls success stacking which means that when he feels like he’s in a rut he does a few key things.

 

1. Identify what isn’t up to your expectations for the day — journaling is in and of itself a great practice, and here is a tangible way to use it, it can help you put words into what’s going on in your head: today’s a bad day, figure out why.

2. Get an iota of momentum, it’s often all you need — and sometimes that just means going to the gym, or even getting a haircut.

[1:19] Today was a real weird for Ryan, he shares his journal entry and how he pulled out of his day’s muck by finalizing a deal he’s been after for a while.

Braingasm [3:44] Ryan finally sees how doing one small tweak may in fact take care of a problem he’s been seeing with Capitalism.com’s attractivity.

[5:22] Finally Ryan shares how the great team he’s built around him has awarded him a lot more time to drive himself crazy and how strange it is for him to learn how to work on the business rather than in the business.

Direct download: WWW_6_03.mp3
Category:Business -- posted at: 5:00am EST

Because you asked: today, we diverge from the usual interview and Max breaks down the very concept of ‘brand’ into easily digestible parts.

So is it just a logo?

 

Key Takeaways

[2:49] Max asked the community what it is you would like to see on the Brand Builder Podcast and you responded!

 

Over the next few weeks and months, he’ll be covering a lot of the questions raised but for today:

 

What do we mean when we talk about brand?

 

[5:15] A lot people think of brand as logos, palettes, packaging, marketing funnels and copy... All of those things are important aspects, but they are not enough.

 

Your brand is the collective emotional response to your product or service, and that includes your customer's expectations, memories, stories and relationship with regards to your company.

 

[6:32] In a perfect world, you are not selling someone something the one time, you are entering in a relationship that will last and spans months, years or even a lifetime.

 

That relationship is built on three principles:

1. Brand promise — the guarantee, quality and efficacy of your product

2. Meaningful differentiation — how are you different in answering your customer’s wants and needs

3. Elevating your customer — help them be the hero in their own story

[9:42] Your brand is the only thing that will keep your customers with you when the competition pops up.

[11:22] So brand is something you have do across every single touch point with your customer, and each of those points is an opportunity to strengthen or weaken that relationship.

Reinforcing that relationship requires two things:

1. Agreement on brand direction — you need to know where you are headed

2. Consistently strong communication — everytime someone gets something from you is an opportunity

[15:00] The best brands in the world are built with a specific customer in mind, a singular message that resonates with that customer and they communicate that message consistently across all channels.

That is how you build the equity that makes your brand valuable.

[16:30] Max recaps and invites listeners to share their comments, questions and suggestions with the Capitalism.com community.

Thanks for listening! Visit capitalism.com/events for upcoming events and additional content.

If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at max@brandbuildingstrategies.com

Because it really does make a difference: don’t forget to subscribe and leave a review on iTunes.

Mentioned in this episode

Capitalism.com

Max@brandbuilderstrategy.com

Direct download: What_Do_We_Mean_When_We_Talk_About_Brand_BrandBuilderPodcast_1_1.mp3
Category:Business -- posted at: 5:00am EST

So, should you do Ayahuasca? No.

 

But if you want to hear what it was like for Ryan DMT Moran and what he took away from the experience, listen in.

 

Preface:

Ayahuasca has become this cliché thing that entrepreneurs do, they come back changed and want to tell EVERYONE about it. It’s like being vegan, or doing crossfit.

 

Ryan wants to make it crystal clear that he is not a hippie and did not want to talk about this experience. He is not an “Ayahuasca person” but since he also attends burning man, he may already be on a slippery slope...

 

Disclaimer

This interview and associated content is in no way an endorsement or recommendation that anyone should do Ayahuasca or any other illegal drugs — there is nothing you cannot achieve or go do on your own through meditation or spiritual practices.

 

Key takeaways

 

How did this come to happen? [2:58] For Ryan, it began years ago with an obsession for the truth — to witness: he left his faith in his mid-twenties because he no longer believed it was true.

 

This obsession has had him chasing ideas down many a rabbit hole, and he has been on this self-discovery journey for a long time (it would be ill advised for anyone to jump-start their personal discovery journey with the use of potent psychedelics.)

 

Recently though, his most reasonable, rational friend shared his very positive experience of Ayahuasca, and because this trusted friend did not come from a spiritual background and had such a spiritual experience, Ryan was convinced.

 

He had never planned on doing Ayahuasca and never wanted to: isn’t that a glowing testament to the power of referrals!

 

It’s been two weeks [6:04] Ryan’s afterglow is gone now and he’s ready to answer C-Money’s questions from a more grounded place.

 

Surface questions first [7:28] What does it cost? (Shockingly affordable), What did you feel physically? What did you see?

 

There were no hallucinations per se — nothing like the open-eyed movie of psilocybin (mushrooms) — the experience was more akin to MDMA (ecstasy) but even then, it doesn’t really encompass the experience.

 

Imagine that ethereal feeling in the space between consciousness and sleep, when your thoughts are more material, tangible and textured but free.

 

Imagine being in this state with a lucid mind.

 

An intensely personal experience [9:17] Aubrey’s Marcus’ recounted experience was diametrically in contrast to that of Ryan.

 

Don’t take legal advice from a guy on the Internet [10:03] So the shaman prepares the brew from leaves, and hands you the equivalent of a raisin smoothie flavored shot glass...

 

Where do they find the ingredients?

What are the legal ramifications?

 

Ryan doesn’t know! But as far as he believes, it’s protected as a religious rite if you fit the criteria...

 

Anxiety [13:26] Managing his anxiety is a goal that Ryan was hoping to make some headway on with this experience, but on the first day he was met with a mind where thoughts were racing at a million miles an hour “How is this ever going to help me get rid of anxiety?”

 

That was the first realisation: those thoughts WERE anxiety.

 

Anxiety is the voice in your head who is constantly judging and making evaluations about right and wrong: you feel anxiety because you are making a judgement and that judgement may be right, or wrong.

 

I judge my body.

I judge my bank account.

 

According to what? It’s all subjective, and who’s to say who’s right?

 

If you stop taking that voice so seriously, if you just remove judgement: there is no more anxiety.

 

Drive [16:36] Entrepreneurs tend to use anxiety as a tool to move forward, and they often fear healing the wounds that drive them, in case it removes their drive altogether.

 

But say your driver to get wealth is fear of scarcity, having wealth will not fix it! It will only make it worse: What should I do with my wealth? What if I lose it?

 

Try thinking of it this way: I don’t want to be happy because unhappiness drives me!

 

Consciousness [22:56] You dose everyday for 3 days and Ryan’s day 1 was frustrating because he was fighting with the voice of judgement the whole time.

 

Because of how day 1 unfolded, on day 2 the facilitator gave him a smaller dose before the ceremony followed by a full dose at the ceremony.

 

This journey was more pleasurable, and Ryan had an out of body experience for which he was required to disidentify with all physical things.

 

It sounds esoteric but it is a really interesting thought experiment:

 

Take away the money, the track record, the stuff? I am still me.

Take away health? I am still me.

Take away the “Ryan” construct? I am still me.

Take away your daughter? This was immensely painful but I was sad for me, for what I had lost. Somehow, I am still me.

 

Everything is temporary and everything is a blessing. If you accept what is, you can create what you want without any attachments to the results.

 

[27:40] This realisation does beg the question as to the place of legacy in this world… The obsession about legacy, immortality is rooted in a fear of death.

 

Death [29:37] Three weeks ago Ryan didn’t believe in life after death. He does now.

 

He tries his hand at explaining life after death in two minutes or less:

 

In our experience of life, we are slaves to certain rules about our existence as reflected by certain things like biology and physics. Those are reflexions of the physical world.

 

Ryan asserts that consciousness precedes the physical world and in that construct, when our biology decays and goes away our consciousness remains.

 

“You remain in the physical world even if your meatsuit goes away.”

 

Life after death (or before birth) is a physical but not in the sense of a biological experience, it means in essence that your consciousness is situated on a continuum which intersects other realities including this one.

 

Where is my meatsuit? [:32:21] What does it mean for consciousness to live on without the brain?

 

Ryan offers 2 analogies to better grasp his understanding of consciousness.

 

1. The dolphin:

A dolphin swims in the ocean and one day, he jumps out of the water and is amazed — The air! The sky! The trees! Wow! the whole though pattern about this experience is contained in the 3 second jump — and suddenly it becomes scared to lose all of this new wonder. But as soon as it hits the water it realizes it’s home, and home is the same place after the jump as it was before.

Life is the jump. When it’s over you just fold back into what existed before, and that’s home. We need to enjoy the jump, man.

2. The flashlight:

Turn it on and it beams out wide and the light goes on, and on, and on forever and we are all photons in that beam expressing what is happening at its source, the origins of the beam: the singularity.

The lesson [37:03] Ryan’s big lesson from all of this was: Relax.

There is no end or arrival, nothing to grasp, nothing to figure out, to do, no one is in control. Literally nothing is under control.

Anything you chose to do is all equally fine: at the end of it we all go back into the same ocean, weather that means nothingness or pure consciousness.

In that context, there is nothing to fear! You are already fully expressed so dance in it.

Resistance is futile [39:47] We quite literally create the things we don’t want by resisting them. Your resistance to a thing supposes its very existence and possibility.

Trump is the perfect example of this: the reason he is president is because all the people talked about was how he shouldn’t be president (they created the constant media noise about him.)

“Trump shouldn’t be president” is a qualitative statement that includes the possibility of “Trump is president”.

Back to reality [43:58] Ryan has done a lot of personal work and although he did gain some important insight, he didn’t feel the urgency to proselytize as some do after such an intense experience.

Goal [47:29] To be content with what you have, to stop judging and comparing: there are days even Elon Musk doesn’t want to be Elon Musk.

What if we just didn’t play the comparison game? We’d all be equal and actually free! Which would probably result into you doing the thing that will make you the “Elon” of what you love to do.

Happiness [56:23] Stop making life so hard. Ryan has such specific rules as to what is required for him to be happy that it’s easy to fall short, and when he does, he feels miserable.

When he meets other people and they ask what he is up to, his answer is now “I am practicing being happy”. Happiness is the game, and business is just one of the ways Ryan is happy.

Find pleasure in what is.

Leadership [1:00:04] One of the things that occurred to Ryan was that if he wants to become all he wants to be, he has to to empower other people to do the same.

What he had done in the past was pull other people along — preventing them from learning and growing — when in fact he should have been pointing to the goal and calling people into that path.

A leader’s job is to set the overall vision for the goal and then hold their people accountable for that.

Capitalism [1:03:16] After having a hippie experience, do you relax the marriage to Capitalism as an ideology?

Nope! It still stands that Capitalism is the system through which we exercise freedom and freedom requires people to be responsible, not coddled. The purpose of Government is to set the rules though which we practice freedom. As few rules as possible.

The judge [1:05:50] Ryan used to view God as the outside judge but the idea that there is a god outside ourselves, judging us, is actually a miscategorization of our own inner judge.

People who have a very profound desire to judge other people are actually just judging themselves. If you forgive yourself then you have the freedom to not judge other people which allows them to be what they want to be.

Let go of judgement will set you free, and that is a very humbling thing. But means everything to overall happiness.

Direct download: TOP_6_03.mp3
Category:Business -- posted at: 5:00am EST

What if Ryan could show you 3 ways of never buying a house but reaping all of the benefits of real estate investment?

Find out how!

Key Takeaways

[:24] At 9 years old, Ryan used to read a kind of consumer report publication for children called Zillions — he was not the popular kid in school — that’s where he got his love of entrepreneurship, real estate and investing in general.

[3:10] Initially, entrepreneurship was Ryan’s way of making enough money to become a real estate investor so he started buying single family real estate as soon as he was able to afford to.

After doing it, he can openly say that it’s a mistake to do that if you are an entrepreneur. He explains why and moves on to what to do instead:

 

Go all in on your primary business and take your cash to put into passive income.

 

[8:00] The source of any income is never passive in and of itself, but it can be passive for you. Here are the three areas Ryan invests his own money:

1. Real Estate Investment Trust

2. Hard money lending

3. Real Estate Syndications and Funds

As long as you’re confident in the underlying business and people running that business.

Braingasm [15:20] Buy stressed assets, take investor money, fix ‘em up, get the value high and take bank loans to pay back investors quickly!

The Fastest route to freedom? Make your money in one specific business and invest the profits in an area you’re confident in.

You liked this content? Comment, subscribe and share!

Tweetables

“Money while you sleep is nice, but it doesn’t really exist: there has to be a business behind the investment!” — Ryan Daniel Moran

“Income can be passive for you but the source of it is never passive.” — Ryan Daniel Moran

“I would never invest in a business where I didn’t trust the people.” — Ryan Daniel Moran

Direct download: FFL_5_27.mp3
Category:Business -- posted at: 5:00am EST

Are you too late? Did you miss the boat on Internet opportunities? Ryan signs in from Austin Texas to answer this important question.

 

This podcast will share what opportunities he is currently chasing, as well as others he has watching in the marketplace.

 

Key Takeaways

[3:02] Isn’t it risky to invent a new product and do something cool? No more so than releasing a product that anyone can copy.

 

Ryan built his most successful businesses around a cool idea for a group of people and then used Amazon as the delivery mechanism.

 

On the other hand his businesses that struggled were the ones trying to find the hole in the market and then release for that.

 

[5:20] He shares a super exciting new project he’s become an advisor for, he thinks he can get the company to 100k a month in the next 90 days.

 

There is no data to back this statement up: there is no demand for the product on Amazon, it’s never existed before, it’s twice the price of similar products on the market. How is he so confident?

 

[8:06] Lots of entrepreneurs will have the product in hand and ask what influencer they should bring on. Ryan does things differently:

 

Partner with influencers; find out what their community needs and make it, then use the sales channels (Amazon, Shopify, etc.)

 

[9:25] Become good at creating a product that a group of people want. There are lots of different ways to do this but the obvious one is that you need to bring unique value to the marketplace.

 

Think outside of what other people are doing.

 

[16:08] One of the mistakes Ryan made was releasing the same product in the same way as others, which can bring a successful company to plateau.

 

Ryan has helped people learn and watched them scale and sell for 10’s of millions of dollars. And that was another mistake: he wasn’t partnering with them at the start!

 

[19:30] Ryan talks about the new backroom where he has now started to do mentoring and advising work with entrepreneurs and businesses that are looking for a more intimate, hands on experience with possible partnerships.

 

It’s open to about 20 people for the next year but it doesn’t come cheap, the financing structure is interesting though in that you pay the bulk of the fee off your profits.

 

If this kind of thing is out of budget for you or if you’re just starting out you still have 2 options:

1. A less involved online option will become available in the coming year

2. 3 day workshops are also held for 4 to 15 people at Ryan’s house every quarter

Direct download: WWW_5_27.mp3
Category:Business -- posted at: 5:00am EST

Dreaming of the big payday?

Coran woodmass shares his secrets on the brands getting bought and sold today. How does he know?

His registered buyers have over 830 million available for buying product brands: Coran is the Founder and Managing Partner at FBA Broker, the first company to focus exclusively on physical products that have an Amazon sales channel.

Want to know what’s killing it in the ecommerce space and what criteria business buyers look at before acquiring?

 

Key Takeaways

[3:43] For the last 2 years, FBA Broker has been producing a monthly business price guide that tracks and reports on all the public business sales in the industry.

 

The last 12 months were dismal, the market is flooded with low quality small businesses leading to record low sell through rates.

 

Comparatively, record levels of capital is being raised to acquire physical products brands.

 

[7:50] In the 2 to 5 million range, the sell through range is 39% whereas in the 100k range, we’re looking at 13%.

 

So what is working? Brands. Here are the 5 elements for a brand to always sell, regardless of market condition:

1. Brand synergy — repeat sales to one demographic

2. Product uniqueness and diversification — don’t rely on one hero product

3. Revenue diversification — keep the 30% rule in mind

4. Size — most buyers are not interested below 1 million revenue

5. Growth — Year over year trend

Coran also shares a very important buyer criteria: margins, they are all looking for healthy margins. 30% is the average tracked.

[14:54] What if you don’t have the 5 key elements? Build or acquire them! Coran explains how to do just that.

1. Think like a bigger business

Look offline: US based businesses valued under 50 mil present the greatest legal investment opportunity available. The next 15 years will be the largest intergenerational transfer of private biz in the history of the world worth an estimated 10 trillion.

2. Think strategically

Vertical, Horizontal, operations, shared services, logistic, supply chain: what you want is multiple arbitrage: buy low, combine, sell for a much higher multiple.

3. Get money (Where the f*ck do I get the money?)

There is zero shortage of capital in this world. The shortage is in entrepreneur-led operational teams that know how to deal with product brands.

If you can find the good deal, you will get the capital, if you have an operations team and you find the deal you can get all the capital you want.

[22:24] Coran’s parting thoughts: pay attention to your mindset, read as much as you can, participate in events, hang out with people that are not holding you back from your crazy dreams: be with like minded people, pay for all access, VIP, join the backroom!

Have questions? sales@thefbabroker.com

Thanks for listening! Visit capitalism.com/events for upcoming events and additional content.

If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at max@brandbuildingstrategies.com

Because it really does make a difference: don’t forget to subscribe and leave a review on iTunes.

Mentioned in this episode

Capitalism.com

Max@brandbuilderstrategy.com

The FBA Broker

Direct download: BBP_5_27.mp3
Category:Business -- posted at: 5:00am EST

This episode is all about unwavering faith that you can accomplish your singular mission.

 

Hal Elrod survived 2 very serious brushes with death — with a joyful, happy attitude — which gave him singular insight on overcoming and achieving your goals, and to top it off he has bootstrapped a multimillion dollar business.

 

If his advice on the subject isn’t solid, there is no advice to be had!

 

Key takeaways

[2:14] Ryan asks what unfulfilled dreams Hal Elrod has turning 40: Lakehouse dreams!

 

[4:36] Hal Elrod’s talks about his background from direct sales to keynote speaker, writer and coach and publisher.

 

But being self-published is a tough hustle: Miracle Morning was published on 12-12-12 — he needed an unforgettable date because of his significant brain damage from a car collision at the time — during the year and a half that followed he did hustle, we’re talking: 150 podcast interviews, 40 + speeches, 12 local and national television interviews. It took 6 years to get to the million books goal.

 

[12:48] Ryan asks Hal to talk about the radical new publishing business model he implemented

 

[15:00] Hal explains his quantum year, the one where he accomplished everything:

 

Mission:

Double best years’ sales

Side goals:

Publish first book

Launch speaking career

Launch coaching business

Put on 20 pounds of muscle

Meet wife

Rock climb 3 days a week

Lead a team to achieve at their highest level

 

[23;34] what is the process you can predetermine and commit to which if you commit to over time will move you goal from possible to probable to inevitable?

1. Predetermine the process

2. Don’t be attached to the day to day results.

[25:11] Having the singular goal forces you to structure and schedule your life in a way that permits success in more than one area.

And by way of following your goal, the one thing that if of most consequence, you are countering human nature and it’s usual path of least resistance.

[26:46] Ryan had his own ridiculously productive year but shares how the process has seemingly exhausted him. How is Hal just such a happy dude, he never seems tired despite almost dying twice and accomplishing all those goals how o you go all in on a goal without it being a total grind?

Have enough goals that you love, that energise you, to balance out the ones that are less joy-a-riffic.

Don’t let your goals compete: if all the thinking and energy and planning goes into the one main mission, the rest of the goals find their place.

[31:17] Hal touches on the importance of a foundation schedule — especially for entrepreneurs — including fun time, and free time. Structuring your schedule gives you more freedom and it prevents you from getting lost chasing the shiny things.

[34:13] Hal has talked about his car accident story very publicly but has been more reserved about his battle with acute lymphoblastic leukemia.

He shares the gut wrenching details of how he found out he would have to fight the odds with a 10% chance of survival (downgraded from 30%).

The day he was diagnosed he had to have unwavering faith that he would be in that 10% and make it his singular mission to live.

1. I will beat this

2. This will be the best thing that ever happened to me

[40:47] Do medical doctors factor in commitment in the way of recovery? Hal shares how his doctor convinced him to do chemo despite the fact that he was initially against it and was aiming for a more holistic approach.

[46:18] Our greatest growth comes of our greatest adversity, Hal chooses to live as if every adversity is his growth and treats it in a positive way. Forget hindsight 20/20!

[47:44] Ryan’s final question: does Hal still have a singular mission, or does he ease off sometimes? He does, it’s actually 2 grand missions and he shares how his foundational schedule ensures these missions long term.

[52:02] Ryan thanks Hal and invites listeners to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran.

Mentioned in this episode

 

Capitalism.com

Miracle Morning

Miracle Equation

Direct download: TOP_5_27_v2.mp3
Category:Business -- posted at: 5:00am EST

For some reason, entrepreneurs seem to forget that mentorship is also a relationship like any other: you have to add value to it, or else you’re just another askhole.

 

Tune in for a 3 step on how where you need to be and what you need to do to find and keep a good mentor.

 

Key Takeaways

[:24] “Hey Ryan! will you mentor me?” No.

[1:42] The one-on-one mentor/mentee relationship is very important — and just like any relationship — you have to make deposits in order to withdraw.

 

Here is what you need to do to find a mentor:

 

Right place [2:28] put yourself in a position to identify and meet the type of person you want to enter into a mentoring relationship with. Join communities, pay for masterminds, events and conferences!

 

Right person [3:50] identify the person who has built or done what you want to do, regardless of the area, marriage, business, fitness.

 

Right price [4:55] find the give! Find out what they want, what they don’t have and give it to them.

 

[5:54] Human beings have a limited capacity for people who they can pay attention to. If you want a mentor to pay attention to you, you have to offer them value, and offer it to them strategically.

 

Comment, subscribe and share!

Direct download: FFL_05-20.mp3
Category:Business -- posted at: 5:00am EST

This episode is about what it looks like to put together million dollar offers and about why it would go much faster if you were dialed in: even idiots get rich.

 

(Or to paraphrase Michael Scott from The Office: K.I.S.S.: Keep it simple, stupid)

 

Tune in for some great insight and straightforward tricks from Travis Sago of Bum Marketing.

 

Key Takeaways

[3:26] Ryan introduces one of the people that has had the most impact on his life, his mentor Travis Sago.

 

[4:11] Simplicity and specificity of offers is one of the lessons that Travis had been waiting for Ryan to understand.

 

Offers x Execution = Business Success.

 

If you have a great product for the market (Offer) and build it, market it, and distribute it well (Execution), then you’ve “won” at business. That’s all there is to it.

 

It’s possible to do well with an awesome product and okay execution, or with a mediocre product and great execution, but you’ll find greater success doing well at both.

 

[6:15] Ryan shares his struggles with ideas he thinks are great but end up failing and asks Travis what can be done to remedy the situation:

 

1. Identify the offer

[6:37] Anyone can sit in a corner and imagine something. But, if you don’t look at what people’s actual purchasing interests are, you’ll have no idea whether or not it’ll make a wave in the market.

 

Let’s say you’re relaxing at a farmers’ market. If you just observe what shoppers are looking to buy and where and how they are dissatisfied with what’s on offer, then you’ve found an opportunity to meet an unmet demand.

 

2. Test the offer in the marketplace

[10:25] So you have this idea and it seems solid and people seem interested, how do you gauge the markets?

 

The answer is pretty straight forward: ask people! Gather data, run pilots and market tests and from those results, either jump in, shift your focus or can the idea.

 

Ryan’s recent braingasm [13:38] There is no need to learn this the hard way: always have market intelligence before spending time or money developing or investing in something.

 

[18:41] Travis shares the acronym he uses to classify ideas into areas of business people get fed up with: TIMER

Time. Identity. Money. Energy. Reputation.

An idea that doesn’t fit into any area should be floated, there is no harm in discovering a new category and broadening your offer! Just be careful of polishing turds.

 

[23:54 — 27:22] The Backroom.

 

[24:54] How do you know if your offer is clear? People are simple really, the best conversion tool on the planet is your index finger: make it so that you can point to your customer’s need as well as your offer to fill that need. Travis gives examples of how that might look in different industries.

 

3. Sales

[28:00] So the offer has been identified and tested in the marketplace, what is the sales mechanism?

It’s a very, very simple G3 order form (Gimme, Gimme, Gimme) or a payment link. Don’t overcomplicate this part.

 

[29:00] When you really start to dial-in on your offer, you will multiply value.

 

You can tweak and optimize your page 5% a month and see where that gets you overtime, but wouldn’t you be better off making a change in the direction of your offer to be something that really resonates with the market? That could multiply your revenue!

 

[39:10] Scaling what works: throw your spaghetti against the wall and then throw more of what sticks.

 

[41:08] Ryan thanks Travis for everything and gives him the floor to talk about where people can find and follow him.

 

Mentioned in this episode

Capitalism Conference

Direct download: TBT_05-20rev1.mp3
Category:Business -- posted at: 5:00am EST

Today’s episode is a one on one that occurred during CapCon between Ryan Moran and Matthew, an attendee with whom Ryan has been exchanging online with about business, life and religion.

 

Tune in for an honest chat about the necessity for honesty in everything and deciding how you want to show up for your vision.

 

Key Takeaways

[:20] C-Money introduces today’s episode, a backstage conversation at CapCon between Ryan and Matthew.

 

[1:05] Matthew opens up about the year of transitions he’s facing personally and professionally as well his plans for a new product and brand.

[2:34] Ryan’s 6 month course helped Matthew and his business partner ideate a brand for which they are currently doing Facebook ad testing — the platform offers a cool feature in that they provide you with the names and addresses of your customers so you can build lookalike audiences.

[4:39] Ryan’s advice on building an audience or a tribe. You can realistically and successfully be one of 2 things:

 

Be a BRAND, be absolutely brutally honest with yourself, and with the people who follow you — Ryan talks about his super fans.

 

Be an AUTHORITY, be the lighthouse, be the mentor — Ryan shares how this is less suited for him, and how his own mentors shine.

 

[8:59] Matthew opens up on his insecurities about putting himself and his content out there.

[9:54] Before having a crystal clear vision you need a crystal clear understanding of yourself: who and how do you want to be when it all happens?

[11:57] If you know what you want your tribe to look like, start communicating with those people.

[12:47] Matthew asks if there is anything Ryan would have done differently with his online presence and brand?

 

Mentioned in this episode

Capitalism Conference

Ryan’s 6 month course

CES

Kevin Nations

Onnit

Direct download: WWW_05-20.mp3
Category:Business -- posted at: 5:00am EST

Joel Marion is the founder of Biotrust Supplements but he caught Ryan’s eye when his own personal brand blew up overnight. How do you develop the right mindset around advertising, marketing and brand building in 2019.

 

Tune in for some actionable strategies on how to scale your business and your message 10x bigger and 10x faster. The proof is in the results: from 0 to 100 million in one calendar year. More than once

 

Key Takeaways

[3:57] Joel introduces himself and explains that the strategies he’s about to share are all things he has spent the last decade successfully implementing into his business ventures.

 

[10:48] When it comes to income vs impact opinions differ, Joel sets everyone straight:

Go for impact and income will follow? Nope. You may have a fantastic products but it will go unsold if insufficient energy is focused on generating sales.

Go for Income and impact will follow? Nope. If you only push the sale and don’t have a great product, you will have short lived income.

 

In truth, both are equally important: you can’t have scalable impact without scalable income.

 

[14:12] Everyone needs traffic to convert customers but traffic is an auction: pay more, get more. So the lion’s share of traffic goes to the one who can pay the most for it, without fail.

 

Organic growth is very nice, but it’s not repeatable or sustainable. The only 2 sources of scalable traffic are the ones you pay for:

1. Warm traffic (pay for someone’s audience)

2. Cold media (CPA, CPM, CPC)

[21:05] “Okay Joel, how can I afford to may more than everyone else, Joel? I’m not rich, Joel!”

To scale a business you have to dial in these 2 aspects of your business:]

1. Front end — Increase traffic to acquire more customers.

2. Back end — Build a sales funnel and monetize your customers.

To scale a business fast the trick is to get confident enough to go negative upfront to increase traffic, and maximize your sales funnel.

How do you get confident enough to front all this advertising money and fast-track your front end?

KNOW. YOUR. NUMBERS. [24:13] This is actually the name of the game. Do you know your cost to acquire a customer, down to the dollar? Do you know your cost to acquire a customer for every traffic source?

You need to figure out what is the value of that customer at 2 weeks, 60 days, 90 days, 180 days.

This is the information you use to determine how long you will be in the hole before you break even. If you know exactly when and how much a customer will pay you, you can know how much to pay to acquire that customer and how long you can front the money for it.

How do you maximize your sales funnel and fast track your back end?

UPSELL [27:07] You should upsell immediately, on the order confirmation page, on the order confirmation email. The shipping confirmation email has a 95% open rate, you never see that elsewhere, use it.

[40:46] The real scaling of a business comes from dialing in the back end, knowing your numbers and being able to comfortably lose money upfront.

Learning all of this is complex and complexity can be scary, but the more you put yourself in complex situations, the less fear you will feel.

[51:34] Joel recaps the 4 steps to scale any business fast:

1. Maximize front end offers through testing, optimization and refining your marketing skills — never outsource marketing.

2. Dial in your back end and know your numbers, know your numbers, know your numbers.

3. Do the work and get comfortable with back end reporting.

4. Be willing to go negative upfront to outbid your competition — don’t go beyond 180 days.

Thanks for listening!

Mentioned in this episode

Capitalism.com

Other Joel Podcast

Dan Fleishman — social media presence build

Direct download: BBP_05-20rev1.mp3
Category:Business -- posted at: 5:00am EST

This episode is a private conversation with AJ Vaynerchuk, who comes in with the tactical, practical side of business and who Ryan believes has been underrated in the success of Vaynermedia.

Tune in to hear some of AJ’s insight on Ryan’s overarching strategy as well as how they agree on what the future holds for products and brands.

 

Key takeaways

[4:55] AJ was asked to speak at the 2019 CapCon because Ryan has always perceived him as the integrator of Gary’s vision.

 

Ryan shares his current feeling that he is on the cusp of something bigger and that AJ is the person to ask about how to know when the time is right, and the opportunity is right.

 

[7:35] There are often several different way to sink your teeth into something, but what do you do when you are unsure of which path to chose? How did AJ know he was sitting on something special? It’s a complex answer:

 

1. Opportunity. A major part of where Vaynermedia is today takes root in Gary’s and AJ’s 2006-7 belief that social media was the new frontier in communication: they were believers and essentially bet on a sector.

 

2. Timing. By 2011 they had a head start and it was going to be f***ing hard to catch them. They were talented enough, smart enough and early enough.

 

3. Expertise. Gary and AJ are both really good at customer service, at every level. Service-based businesses are a natural fit for them.

 

Find your fit: Having a clear grasp of who you are and understanding your own personality will help you find an industry in which you thrive and are successful.

 

[10:22] Ryan’s bet is as follows: he posits that influencers will start launching their own brands and it’s inevitable that the likes of Honest Co. — with the pairing of Brian Lee and Jessica Alba — is where things are headed.

 

Influencers don’t want to learn business, they want to do what they do, so the play is to help them monetize their following as leverage for access to the person with 2 million followers.

 

[11:57] AJ synthesises that Ryan intends to become the infrastructure and operational partner for an influencer to launch a brand from and agrees that there is in fact a business there, a scalable business to boot: once you do it once or twice, trust is built and the next influencer will fall in.

 

[14:46] Ryan share the Aha! moment he had with Gary: “Vaynermedia is the play”, it stands on its own and allows Gary to build his own brand and give freely.

 

It stands to reason that to follow a similar path, 2 choices are available to Ryan:

1. Capitalism.com becomes its own business and infrastructure and liberates Ryan to build his own brand

2. Another business is launched and stands on its own to liberate Capitalism.com as Ryan’s personal brand channel

[17:41] AJ shares how Vaynermedia went through that transition from being Gary’s social media agency to becoming its own independent company, not to the public eye or Gary’s following but in the industry — If you’re the CMO of a multi-billion dollar brand you know that Gary is not spending 20 hours a week on your brand.

Note: It used to be that Gary would work on every account for the first few YEARS!

[20:01] AJ suggests that Capitalism.com should be spun out: create a new business with a new name and independent branding and leverage Capitalism.com as a funnel to get customers. He disagrees with Ryan that the value proposition for something like that would be that it’s part of the Capitalism.com network — a good disagreement is always food for thought and growth!

[25:19] Find the give.

[25:47] Ryan shares his takeaway from this discussion with AJ and Gary and how they run their business is how they empower people and they stay in the owner’s seat. AJ agrees with the direction anthanks listeners and invites them to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran.

Mentioned in this episode

 

Capitalism.com

VaynerMedia

Book: Rocket Fuel: The One Essential Combination by Gino Wickman and Mark Win

Direct download: TOP_05-20.mp3
Category:Business -- posted at: 5:00am EST

Today’s episode is about daily routines, how they generate momentum and help drive you forward even when you aren’t at your best.

 

Weather you have an established practice or are just starting out, tune in for some practical advice on how to structure your mornings and your days for a better chance at achieving your goals.

 

Key Takeaways

[:27] Morning routines: they’ve become really popular and complicated, but don’t get overwhelmed by other people’s routines or try to reverse engineer their lives.

 

Take control of your own life, and be happier, wealthier and wiser, if you do nothing else, Ryan explains why you should stop this one thing and start this one other.

 

1. STOP THE PHONE [3:00]

Be intentional about the use of your time from the moment you wake up. Don’t put yourself in a position where you are reacting to what the world throws at you, there will never be time to build what you want and do what you want if you are constantly reacting to what other people say and do.

 

2. START JOURNALING [7:04]

Journal about your goals. The practice suggested in the book The One Thing is a good starting point:

 

Take your life goal, put it on a timeline and break it down to what you need to do in 10 years, in 5, in 3, this year, in 3 months, in 2 weeks, and finally, today: what is the One Thing you should do today in service to that goal.

 

It will set the intent for your day and put you in a position of intention and control over your time, your goals and ultimately your life.

 

[9:52] If you only stop the phone and start journaling, you will have a leg up on everyone. But if you want to take it a step further, create a system that will accelerate your results: TRIBE 5

 

Time — how you spend it and who you spend it is your happiness.

Relationships — every dollar you make will come from someone else.

Income — sustaining your happiness.

Body — ROI is really low when you’re dead.

Expansion — challenge your mind.

 

On a quarterly basis, set targets for each area of focus and determine the habits that are required to foster those goals. If you’re just starting out, try these goals on for size:

 

T target: don’t check your phone, decide on your intent for today.

R target: connect with 2 non work related people per day.

I target: accomplish your One Thing.

B target: get a workout in before going online.

E target: listen to a podcast, read, etc.

 

And finally, here is what a daily routine looks like with TRIBE 5:

Wake up

1. Set your intent (don’t look at your phone!)

2. Work out

3. Do your One Thing

4. Connect with 2 people

5. Read

 

At the end of the day, grade yourself on 5 without judgment.

[22:50] If you are starting over or going through a really hard time, just do one of those things, never miss it and it will create momentum in your life and momentum creates success.

Thank you for watching and let lkndflckjsndlfcjbasldvkjbadvjna

Mentioned in this episode

Craig Ballantyne

Tim Ferris

Aubrey Marcus

The One thing

Tribe 5

Direct download: FFL_5_13.mp3
Category:Business -- posted at: 5:00am EST

Today’s episode is an excerpt from the Freedom Fast Lane Live 2015 (now known as the Capitalism Conference) with Jeff Hoffman.

 

Tune in for the Q&A section of this very popular talk with the well known billionaire.

 

Key Takeaways

 

Q. Thoughts on funding.

 

[2:26] For some reason, everytime Jeff asks entrepreneurs what their sources of funding are, no one says ‘customers’. He blames Silicon Valley for all the loans, bank debt, private equity, venture capital and this idea that you need to get the funding NOW.

 

List everything you need to do for your business to reach your definition of success, and circle all of the things you can do without anyone else’s money. Then do them.

 

If you need money, ask yourself if you can you sell something. Creative ways to finance your company through customers should always be your first attempt.

 

Borrowing money from somebody else should only come after you’ve done everything you can think of.

 

Q. Thoughts on money.

 

[4:43] Jeff would literally divide his money into 2 piles, one for him for the value that he created, and the other one to reinvest in his business.

 

To best manage your business’ money, you need to think of what normal controls you would you implement for someone else’s money: is the money being spent on things that will sell more for the business?

 

Entrepreneurs is like jumping off a cliff and building an airplane on the way down. If you don’t have that mindset of always focusing on the plane, you’re in the wrong field.

 

Q. Thoughts on failure.

 

One of the harder things with entrepreneurs is that failing is tangled into pride and ego, and when you have borrowed money from everyone you know and your business is failing, you don’t want to see them — especially for the holidays.

 

The problem is that people don’t define success and failure, and so they have no way of measuring.

 

So Jeff developed what he calls the Thanksgiving test.

1. Make a clear list of what success looks like

2. Have all of your stakeholders sign it

3. Come next Thanksgiving, determine if you succeeded/failed

4. Keep going/move on

By following this, you will never be stuck in failure for a long time, and your pride and ego will not prevent you from facing your stakeholders.

Mentioned in this episode

Capitalism Conference

Direct download: TBT_5_13.mp3
Category:Business -- posted at: 5:00am EST

Today, Ryan talks about a product that integrated itself into his life journey and why he chose to invest in it. His Tesla.

 

Tune in for his advice on when to be frugal and when to spend as well as why (and how) you shouldn’t pay cash for bigger ticket items.

 

Key Takeaways

[:22] Living frugally — which Ryan did while building a 6 figure business from his dorm room and paying himself 500 $ a month — means driving a Chevy Cobalt with manual crank windows who’s engine finally blows out. He was the first person in his family to buy the new car he wanted. Bruce, the Kia Sportage. He still owns Bruce.

[1:38] Once he started making legitimate money but more importantly when he found out he was going to be a father, he decided to give Bruce to his partner, and started looking for his new car.

[2:05] How do you feel driving a Tesla? New. Ryan bought the Tesla a little bit for the insane button, but this car reflected his growth, and gave him the confidence to be what he felt he had evolved into. It was an investment in training his brain to think bigger.

[3:47] This investment helped Ryan because he could afford it. It’s important to push yourself to more, but always within your means. Living above your means will foster a mindset of scarcity and fear.

[4:23] Ryan’s Tesla life lesson is also a lesson in business: your customers are on their own journey: if you communicate how your product or service helps them on that journey, they will be willing to pay a premium for it.

[4:50] How does Ryan find balance between frugality and expense? The answer is two-fold:

1. Will it stress you out?

2. Can you pay cash for it?

If you can pay cash, it’s okay to buy it (but don’t actually buy it cash! Ryan explains why, and what to do instead.

Mentioned in this episode

Kia Sportage

Tesla Model S P100D

Direct download: WWW_5_13.mp3
Category:Business -- posted at: 5:00am EST

Today’s episode is a keynote by Garrett Akeson on the company he bootstrapped with his wife: Kindred Bravely. He shares a mountain of examples on how they company managed different aspects of growing a business out of Amazon.

 

Tune in for some practical tips on how to run a remote team, why culture matters and how much money you need to actually run ads!

 

Key Takeaways

[2:58] Garret introduces himself and his brand Kindred Bravely.

 

[4:54] Launching a business can have a clear path but it’s rarely smooth, this talk will cover 7 areas to help you navigate growing a business:

1. Brand

2. Telling a story

3. Vision

4. Timing

5. Hiring

6. Culture

7. Remote teams

 

However, Garrett’s overarching advice, will always be focus.

Brand [6:10] it matters from the very beginning, but don’t be afraid to change if it doesn't feel right — Kindred Bravely was called Davy Jeans for the first three months!

Story [7:56] is what you use if you and to get out of Amazon, and that story is how you connect with your customers and how you build that relationship. So the first thing you have to do is get to know your customer, the numbers are there: use the information and identify the core values your customers resonate with.

Communicate your story and your values everywhere you can. Use imagery to create emotional connection and make sure all of your copy is brand coherent — you can outsources ads, but you have to keep your content in-house, no one can talk about you better than you!

Vision [13:08] is how you shape what’s to come, build a vision for your company that projects far into the future, make it detailed and share it with the whole team so that everyone aims in the same direction.

Timing [15:11] means that there are never any guarantees. So getting off Amazon may not lead to greener grass. Garrett shares some indicators that the timing may be right for you.

At less than 200k per year on Amazon, don’t bother with anything else, focus on increasing sales. When you hit 100 to 200k a month, now might be the time to start thinking about building your off channels.

 

You will need deep pockets for Facebook and Shopify ads, Garrett recommends no less than 100k dedicated in cash. Acquiring a new customer on Shopify averages 23$, you will burn through money to test your funnels, and your ads, and get your target audiences right. Let Amazon foot the bill for that, launch all your new products there!

Hiring [23:22] people that love what you do will ensure they require less management! When Kindred Bravely posted their first job application, it was a flood of their own customers that came, a flood of moms.

Garrett shares some tangible tips on hiring practices:

1. Use long form questionnaires that get really specific, this will enable you to screen out people that are not right for the job — Kindred Bravely uses a google form they developed in part from Topgrading questions.

2. Do skill specific testing — Kindred bravely does typing and phone typing tests since most of their work is with social media online.

3. Do group interviews to see people dynamics and immediately compare and grade applicants — Zoom is a good tool for this.

4. Don’t be afraid of hard questions, they give you insight on the type of person you are meeting — Garrett shares the last question he always asks and what kind of insight it gives him.

5. Keep your 2nd, 3rd and 4th choices as potential employees on future positions.

Culture [28:39] ties in to vision and core values. By attracting applicants that identify with the brand it’s much easier to build that internal culture and brand. Empower your employees to embody the vision and values both at, and outside of work — Garrett shares the Kindred Bravely monthly giving program initiative.

Remote teams [30:27] means that people rarely get a chance to meet, so you have to pay extra attention to building and fostering connection, support and growth for your employees in order to drive success.

Garrett shares how he adapted Ryan’s TRIBE 5 into his own company culture and rembraded it BRAVE (Body, Relationships, Assets, Vigilance and time, Expansion) as well as integrated The One Thing’s “One Thing” to implement quarterly 90 day goal sprints for his employees. Kindred Bravely also uses GetGuru as a way to centralize all company workings information including, vision, mission and values so that the employees always have something to measure up against.

[39:06] Garrett wraps up with details on Kindred Bravely’s progression and talks about SBA loans — have a business plan and remember it’ll take about 4 months to get the loan, Amazon lending — with high enough sales, and after having 3 years of financial history, you can get a traditional Bank loan.

Q&A [43:36]

Q. How do you figure out and reconcile salary ranges for full-time and part time positions in a remote setting?

A. Ask how much the applicant would expect to make for the job! Set yourself up into a negotiating position by asking 2 simple questions:

1. “How much would you like to make now or?”

2. “How much would you like to get in a year from now?”

 

With the answers to these, you get a range to work with.

[45:40] Max invites listeners to share feedback and suggestions for the show by sending him an email at max@brandbuilderstrategy.com. If you enjoyed this content, subscribe and review the podcast!

Mentioned in this episode

 

Kindred Bravely

Book: Double Double: How to Double your Revenue and Profit in 3 Years or Less by Cameron Herold

A. A. Milne

Sun Tzu

Topgrading

Zoom

Dan Sullivan

Book: The One Thing by Gary Keller and Jay Papasan

Slack

TRIBE 5

GetGuru

Shopify Live View

SBA loan

Amazon Lending

 

 

Direct download: BBP_5_13.mp3
Category:Business -- posted at: 5:00am EST

Ricardo Pero launched a business that lends money to e-commerce companies to fund their inventories.

 

Most business owners will buy inventory with their own money, and with all of their capital tied up, they have nothing left to do but stress out.

 

But there is another way of doing things which is use other people’s money to fund inventory, so you still have your own money to invest into growing your business (advertising, product diversification, systems, people, etc.)

 

Tune in for a great conversation on the challenges people run into while funding their own inventory and how SellersFunding can help you do things differently.

 

Key takeaways

[6:12] Ryan talks about an idea he had a few years ago and introduces the man who beat him to the punch! Ricardo Pero, Founder and CEO of Sellers Funding.

 

After working in investment banking for years, Ricardo saw how inefficient traditional credit models were at accurately assessing e-commerce business risk. He saw an opportunity.

 

[8:14] Traditional business owners usually rely on their own resources (bootstrapping), and tend to be overly conservative in the way they borrow. They don’t have an ROI mindset.

 

In a lot of cases if you’re going to spend X$ on inventory, it’s X$ you can’t put into anything else. However if you fund it, you will pay interest but because you get the same amount of money when you sell the product your return will be much higher.

 

A tool for planning cash flow [13:29] The SellersFunding sales prediction model looks into cyclicality and sales performance and provides you with this information so you can make more informed decisions.

 

You will know exactly when you need to order more inventory, how much of it you need and how much it’ll cost you.

 

[14:14] Ricardo talks about why he chose to divert his career from investment management to focus on this new enterprise. The main question was always how can I best apply my knowledge of investment management?

 

E-commerce has the largest dataset to work with in terms of investment evaluation and, as a sector should outperform brick and mortar by a wide margin.

 

Once he had chosen the e-commerce industry, he had 2 options for building this company he wanted:

1. Partnering with sellers and providing support for their working capital needs

2. Make direct investment into brands

 

 

Ricardo decided to move to the credit side because the client pool is much wider.

 

The cash flow gap problem [19:00] is in essence the problem that SellersFunding solves:

 

Between the purchase order and the moment the product is available for sale is this gap which — if your products are sourced from abroad — can take up to 100 days for that first sale to happen.

 

In order to bridge this gap, SellersFunding offers an interest only grace period of about 60 days from the moment the order has been placed. In this manner, the business retains control over as much money as possible and the loan payment can theoretically come out of the profit margin.

 

Braingasm [21:54] e-commerce businesses are essentially recession-proof.

 

Qualifying for the capital [22:10] is a slightly different process. You will be evaluated on the traditional business metrics, cash flow metrics, structure costs and inventory levels but — and here’s where it gets interesting — also on Amazon business reviews, customer feedback and account health.

 

Those metrics are actually more important to SellersFunding because they are a better indicator of your commitment to your customer and ultimately your future performance.

 

Getting the capital [25:10] SBA loans take many months before funding is received, Amazon lending requires a year’s track record, how does SellersFunding compare?

 

SellersFunding only needs 6 months of track record. The application form takes about 5 minutes and is then run into the pre-qualification model of 3 million sellers. Depending on the length of your track record, running the model takes a few minutes to an hour. Within the day you will get your answer and within 48 hours, your money.

 

[28:00] Ryan asks Ricardo where do the funds come from, what his biggest loan cheque to date has been and what the terms look like for a loan.

 

The biggest sellers get about a year to pay off the loan and the average interest only period is about 60 days, the amortization schedule is matched to the marketplace payment cycle.

 

Theoretically, you could manage to pay off your loan faster than the term and not pay any more interest, and once you’ve paid off 50% of the outstanding transaction, you’re eligible to apply for a new loan.

 

[34:54] There is no one specialised in e-commerce! SellersFunding wants to become the leader in e-commerce lending and is looking to partner with clients for the long run.

 

[39:44] Ryan climbs on his soap box and reminds all physical products entrepreneurs to break out of their cash restraints and go fund their inventories with other people’s money: keep your own money to invest and build up your business!

 

[44:52] Ryan thanks Ricardo for coming on the podcast, recaps some key elements to remember and encourages listeners looking for funding to follow this link: www.capitalism.com/sellersfunding.

 

Mentioned in this episode

Capitalism.com

Sellers Funding

LendingClub

 

 

 

Direct download: TOP_5_13.mp3
Category:Business -- posted at: 5:00am EST

Today Ryan shares some tips on staying motivated, even when entrepreneurship becomes hard, lonely business.

Tune in for 3 practical things you can do to keep yourself on track as well as some down-to-earth real life examples of how those practices helped Ryan through some tougher moments.

 

Key Takeaways

[:28] Dopamine floods your brain when you start a new business, you are full of energy and drive, but it doesn’t stay there long term so today is going to be about sustaining momentum.

 

[1:42] First things first, entrepreneurship is very hard and it will demand more of you than you could ever imagine. So it’s virtually impossible to sustain momentum and stay motivated when you’re building a business that you don’t like or building it with someone you don’t like, there’s really no fixing that.

 

But if you do love your business, here are 3 practical things you can do to keep momentum (there’s a bonus at the end, too!)

 

  1. 1. Focus on the people [3:39] Take the time to be plugged into the people giving you attention and money, or the people you want to serve. The way you get rich and the way you sustain momentum is giving. Quick tip: run a poll or survey to get feedback on your people ask them what you are doing that resonates with them.
  2. 2. Plug into a network [8:10] entrepreneurship is lonely, and you will need a community of people you can talk to about your difficulties, other entrepreneurs who will understand what you are going through. Join masterminds, online communities and build a list of people you can count on: every opportunity comes from others and having a network facilitates that.
  3. 3. Compare yourself [13:10] but only to yourself! Look at how you did today, and plan how to do better tomorrow. Ryan tries to be transparent about how it can suck so that people who do compare themselves to him can have a more holistic view, but be careful, not everyone does this. You can use other people’s experience as models but won’t be motivation, what will motivate you is your own growth.
  4. Bonus! Follow a plan [18:00] you will not always feel motivated and on the days when you don’t feel good you will need to rely on that routine to drive you forward, Ryan uses Tribe 5. This will help you track if you’ve done what you were supposed to do today, and if not? It happens. We are motivated by progress so it’s hard to follow a system and stay unmotivated for very long.
  5. Thank you for listening, and If you want more like this: subscribe to our channel.
  6. Mentioned in this episode
  7. Tribe 5
Direct download: FFL_5_06.mp3
Category:Business -- posted at: 3:00am EST

Ryan talks with Hal Elrod about what life after cancer taught him and how we can all adopt these learnings, ensuring we focus on what’s important to us.

Key Takeaways

[:43] Ryan introduces his guest, Hal Elrod as well as why he thinks it’s important to hear his insights on life, success, money and how his battle with Cancer taught him.

 

[4:27] A year ago, Hal Elrod was diagnosed with acute lymphoblastic leukemia, a rare cancer with a 10% survival rate. He emerged on the other side of his worst and best year with a clean bill of health, and a fresh perspective on what is important.

[11:00] Hal shares a key aspect of what his brushes with death have taught him: if you cannot change something, there is no sense in wishing you could, or laying blame. The only thing you can do when you encounter a tragedy is to grieve but never to extend that to where it becomes detrimental to your mental and physical well being. Only you have power over your emotional states.

[13:10] Hal’s perception of life has changed through this experience with Cancer and the things you have to do to live your best life are as follows:

  1. 1. Identify what matters most to you and be clear on it
  2. 2. Evaluate how you are living in regards to what matters most
  3. 3. Commit to changing the things that don’t align (baby steps!)
  4. Hal shares his Unbearable, Uncomfortable, Unstoppable strategy for changing habits that don’t align, a bit later in the podcast.
  5. [14:40] Hal share the 2 things that matter most to him: health and relationships. He also dives deep into the evolution of his diet in the face of both his Cancer and new evidence from plant based to keto.
    Ryan and Hal discuss smoothie recipes!
  6. [20:00] Most entrepreneurs get their emotional needs met through money and work, especially when you love your work. During his time in the hospital, unable to work for weeks at a time, Hal realised that the most important thing for your family is your passive source of income. So to establish financial security, two things are important:
  1. 1. Have multiple sources of income. This means you have a contingency plan and financial security. If one stream of income crashes you have one to fall back on. What’s more, you are in a position to transition into that secondary income stream on a full-time basis.
  2. 2. Have a team in place who continues to drive your business ventures and ensures that income and revenue continues to go up.
  3. [28:22] Success if the freedom to do what you love with the people that you love. How do you get there? You give, for real. Hal shares a personal and very emotional story of how his perspective changed and how his son showed him the importance of being with the people you love in the way they need.
  4. [35:07] So how do you change the habits that don’t align with what matters most to you? The most effective way to change habits is to commit for 30 days and look at these 30 days as three 10 day phases. If you’re making a change that is going to be a game changer, can you bear anything for 10 days? The answer is always yes.
  5. Phase 1 (Days 1-10) Unbearable, this phase is is self explanatory, but you have to muscle through, sometimes though, the excitement will make it easier.
  6. Phase 2 (Days 11-20) Uncomfortable, The second 10 days are the transition phase where you’d rather do the old thing but have made the commitment.
  7. Phase 3 (Days 21-30) Unstoppable, The final 10 days are where the magic happens. Somewhere in those 10 days, you’ll go to do the new habit and it will be effortless. You won’t even think about it. There’s no resistance and you don’t have to overcome anything.
  8. [41:37] Ryan asks what Hal would tell his younger self:
  1. 1. You mean more than you think to your family
  2. 2. Look through the eyes of other people and be a better, father, husband, friend, boss, man.
  3. [47:10] Ryan reflects on what this conversation with Hal has brought him in terms of how he wants to show up in his own life and how his use of Tribe 5 has helped him grow.
  4. Mentioned in this episode
  5. The Miracle Morning
  6. Healing Cancer from Inside Out: A Practical Guide to Healing Cancer With the Rave Diet and Lifestyle by Mike Anderson
  7. Designs for Health
  8. Julian Bakery
  9. Psycho-Cybernetics: Updated and Expanded by Maxwell Maltz
  10. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan
  11. Eben Pagan Training
  12. Tribe 5
Direct download: TBT_5_06.mp3
Category:Business -- posted at: 3:00am EST

Today’s episode tackles the question why is Capitalism the #1 solution to the world’s problems?

Tune in for what drives people to the marketplace, what happens when governments intervene and the white was better than the moldy red this week, or was it…

Key Takeaways

[:40] JP asks Ryan and Clement permission to ask Ryan a question, it is granted.

[1:04] Capitalism is the #1 solution to the world’s problems, explain.

[2:07] The scale of incentive is important for generating desired outcomes.

[3:10] Force incentive vs choice incentive.

[4:27] Let’s agree to agree.

 

Mentioned in this episode

Grant Cardone

Aubrey Marcus interviews Daniel Moran

Direct download: WWW_5_06.mp3
Category:Business -- posted at: 3:00am EST

Today’s episode is a presentation Max did on how to increase your pricing by focussing on your ideal customer and serving them the way they are looking to be served.

Tune in to learn about the story building process that works across every single industry, how to push past some of Amazon’s restrictions, and why going from product to people will open up a world of marketing opportunities.

 

Key Takeaways

[4:30] Parental advisory: Max will be poking fun at Amazon despite it being the best place to launch products profitably, acquire cash flow and scale a new business, sensitive ears beware.

 

[6:20] Creating a consistent customer experience and making sure that that every touch point with your customer tells your brand story is the only way to ensure success at the same level as major brands.

 

[8:33] The very first step of any good brand building process is to target and attract your ideal customer, the one that will ensure your future success. And in order to do that you have to get to know everything about them. Everything.

 

[14:15] So you have your archetype human, now you have to understand how they will look at your product: they will put it in a pyramid reminiscent of the Maslow’s pyramid of needs.

 

Pyramid base: Basic product requirements. In every product category there is an ante to be paid, a set of basic requirements your product has to have in order to be considered acceptable as such — wheels and a chassis for a car for example.

 

Pyramid middle: Product features. Once those basic requirements are met, you may add value — product features, customer service, options packages, etc. — keep in mind that this added value is not your brand and you should never build around them: they can be copied.

 

Pyramid top: Brand story. This is where the good stuff is and it’s where the right brand story can take you: higher prices, customer loyalty and positive word of mouth.

 

[17:12] Amazon lets you compete at the product feature level — middle of the pyramid — with keywords. But they keep control over the emotional drive to purchase with ratings and reviews: how your product makes customers feel is the brand. In essence, Amazon lets you sell products that ultimately strengthen their brand, and Jeff Bezos is laughing all the way to the bank with your money.

 

[18:35] Customers use products and brands to tell stories about themselves to others. You need to participate to that in a meaningful way, and at every opportunity: customer relationship are built on consistent experience delivered over time.

 

[21:35] So how do you get to the top of the pyramid?

  1. 1. Communicate with your customers any way you can — if you can talk to them it’s great, in person is even better. Get to know who they are as human beings, what their goals and aspirations are. Address their concerns and don’t reduce them to a set of attributes.
  2. 2. Establish core values and beliefs as a composite of what your customers care about and want and the promises your product makes in addressing those — it goes without saying you should never make unrealistic promises. Be certain all your products align with these and adjust or get rid of the ones that don’t.
  3. 3. Put it everywhere the foundation of your brand experience is your core values and beliefs and for that message to be strong, it needs to happen at every touch point with your customer. Apply it across every channel.
  4. [26:45] If you’ve done all this you will be able to increase your prices. Keep in mind some customers may be lost — Deal seekers have a functional relationship with a brand, you wont keep them around — but it shouldn’t affect the overall profit margin.
  5. [27:23] Max wraps up his spiel and thanks the audience. Ryan jumps on the opportunity to brag about Max and invites listeners to check out the video of Ryan and Max building Ryan’s personal brand story.
  6. Mentioned in this episode
  7. Maslow’s Hierarchy of Needs
  8. Max and Ryan Video
  9. Max Kerwick’s instagram

Ryan Danger Moran welcomes you to The One Percent! Today’s episode is very special, and features the much anticipated interview with none other than Gary Vaynerchuk — the other half, along with Brian Lee, of who Ryan wants to be when he grows up.

Don’t miss this one for some rare insight into Gary’s bubbling strategic mind, how he only ever plans for the long game, a surprisingly sharp lightning round, and the way this conversation has updated Ryan’s mindset about ho to best approach the next decade.

 

Key takeaways

[:39] Despite still reeling from the depth of the experience interviewing Gary Vee, Ryan introduces today’s episode and shares a bit about how this discussion altered the way he will plan for the future.

[7:30] Gary often says “You have to learn to love your losses” and being a staunch Indians fan offered Ryan a singular opportunity to finally understand what that means. This leads Gary and Ryan to nerd out on sports.

[11:30] What is this incredible Rosé? Ethical Wine, Gary’s 40$ wine for 20$.

[12:58] Ryan shares a vulnerable moment in his life when he began to question weather the actions he was taking were truly reflective of the man he wanted to be and if those goals even still made sense.

[14:58] Gary gives insight into his own moments of doubt, highlights that these mind shifts are required for growth and a vision for the future — and he thinks Ryan is cooler than him.

[17:08] Adversity is foundational to success and Gary was raised in a way that fostered huge amounts of self-esteem and zero entitlement. His mother never fostered delusion, an enormous pitfall parents seem to fall into nowadays — which scares him : he explains how delusion creates entitlement.

[20:02] Hustle porn and overworking yourself is absolutely delusional and contrary to what some people seem to think, Gary is not about that… He’s about finding happiness, being self-aware and dominating life.

[21:00] Successful people are special in a very straightforward way: they obsess over the work but it’s because they love it and are happy doing it. If you work at something you don’t love, somebody else will love it, they will work harder and have an advantage.

[22:00] Ryan tries his hand at explaining Gary’s strategy: his audience and the free content he puts out give him connections, leverage and exposure.

[23:49] Gary interjects with a very important nuance: hustlers are killing him in the short term, but in the long term the play is always building Vaynermedia to sell the brands he has and will have in the future. Give to your audience without expecting any returns — be grateful if there are any at all — and ask people you have no idea who you are to buy your product. The person who can build a framework that doesn’t look to monetize their audience, wins.

[27:14] Braingasm: You want to be happy? Give without expectation. You want to be unhappy? Think you’re getting something for your actions. You want to be really unhappy? Do shit for the sake of something else happening. Which is what everybody does.

[27:43] Ryan has a humbling moment as he realises that he believed there may be something off about his own strategy when in fact he had been hanging on to expectations — when he so often gets recognised by people in the streets who say his content has helped them build 7 or 8 figure businesses.

[30:00] Braigasm: Gary Vee may or may not be an influencer on his brands, it doesn’t matter at all… Do Vaynermedia clients signing million dollar cheques give a shit how many followers he has on instagram?

[32:47] Ryan touches on something that really struck him in one of his previous interactions with Gary, his lack of ego. Gary explains that even though he may seem like he IS ego, his actions in the last 20 years attest to the fact that he is predicated on humility.

[37:30] Gary often says he is doing for everybody what his mother did for him  — but today, on this interview, he has a realisation and for the first time ever, voices the way his father shaped him and that influence is helping him shape the world.

[41:29] 10 years ago Ryan decided to follow Gary. Today, he feels ready, whispers away from where Gary was 10 years ago. So he asks Gary to poke some holes in his strategy.

[43:00] If you keep giving to entrepreneurs in a way that addresses their short term wants and needs and helps them achieve 7-8 figures, you will give yourself disproportionate leverage to own a significant percentage of their business. And don’t make your audience the source of your livelihood.

[44:40] Because time is short, Ryan invites Gary into a lightning round of trend predictions:

  1. 1. 2020 election: Gary thinks Donald Trump is likely to be elected but Joe Biden could beat him, and America could be looking at a 4 party system in 50 to 100 years. We didn’t pay the piper in 2008 and the gift keeps on giving.
  2. 2. Marriage: Gary believes the shadows of our society, infidelity, prostitution, strip clubs have been massively important to the maintenance of marriage and he is curious to see what will happen.
  3. [51:20] How will Ryan change as a result of this, and Brian Lee’s meetings, the two people who represent what Ryan aims to be.
  1. 1. People who get really big and really respected are ones who do great things. Both Brian and Gary are good business owners and operators, and Ryan has missed running businesses...
  2. 2. The long game is the only game, and in order to grow, things have to be built outside of yourself or else you are always the bottleneck.
  3. Ryan thanks listeners and invites them to send him their comments on Twitter @Ryanmoran and Instagram @RyanDanielMoran.

Freedom is not money, freedom is doing the things that make you happy. The purpose of money, the only reason money matters, is to sustain the life you want.

If you want to be free, then you have to know what you want. But asking the questions that will lead you to figuring out what it is you want is a very hard job.

Like Ryan did, most people will go after the money believing that once they have that, they can make a grab for freedom. The troublesome thing that happens when you do that though is that the money itself becomes the purpose, and your life has none.

Ryan has boiled financial freedom into 5 steps to follow so tune in to learn the way — but do be careful, these steps need to happen in this exact order for the system not to break.

 

Key Takeaways

 

  1. 1. Decide [4:17]: you are absolutely required to decide, what you want your life to be like and be clear about it, don’t make it someone else’s life or belongings — don’t covet. Decide what you want and pull it into the present.
  2. 2. Cut out [6:26]: you don’t get without giving up, the universe requires you to make a trade to create the room for something new. Nowadays we have an overabundance of everything, but your primal brain doesn’t like to cut things out, it only processes the immediate loss, not future gain. To counter that, you have to be very intentional about what you want (step 1) and start cutting out things that don’t align (step 2) to give yourself space for step 3 because you don’t get to expand until you have made the room for it.
  3. 3. Expand (you have just created the space!) [11:07]: what are you expanding into? New businesses, new relationships — we are the 5 people we spend the most time with — learning, reading, listening. But this expansion, in order to continue, will require you to keep giving up things, it’s a positive feedback loop. What from the past will you decide to bring into the future.
  4. 4. Invest [13:13]: skip the short game and plan for long term results. Follow Ryan’s Tribe 5 areas of long term investment Time, Relationships, Income, Expansion.
  5. 5. Give [15:52]: it sounds silly but it’s true. You are never ever free if you are in a take, scam, hack or extort mentality. You need to find what you have to give be it money, time, knowledge, anything really, and invest it!
  6. People always want the hack but the only thing that creates financial freedom is you deciding that you want a different life, cutting out the things that are not in accordance with that life, expanding into new possibilities, investing for the long term and constantly giving.
  7. You want to build the life you want? To get happy? To be free of the game? That’s how.
  8. Mentioned in this episode
  9. Intentional community
  10. Dan Sullivan
  11. Robert Kiyosaki
  12. Tribe 5
Direct download: FFL_4_29.mp3
Category:Business -- posted at: 5:00am EST

Ryan talks with James Altucher, a successful hedge fund manager, entrepreneur, bestselling author, venture capitalist, and podcaster.

In this episode of the Freedom Fast Lane podcast, James shares how to achieve real freedom following four guiding principles for a healthy lifestyle, as well as the investment strategies he would have told his 20-year-old self to follow.

Key Takeaways

[2:46] James talks about where he started out. How after he sold his first company building websites for a lot of money, he figured “if I can make it there, I’ll make it anywhere!”. He was wrong, he lost every penny. And then he was wrong several times again.

[4:04] So what was the problem? Why was he having such wild success and such brutal failures? He explains how he set out to find and rectify the cause of this uneven keel and what he managed to distill from this research.

The 4 pillars of health

 

  1. 1. Physical health [4:52]
  2. It’s one of the most basic but most important aspect of overall health for high achievers. If you don’t have the energy to get things done, they won’t happen. Eat well, don’t drink or do drugs, stay in shape.
  3. 2. Emotional health [5:12]
  4. You are the average of the people you surround yourself with, and life is short so be cut-throat about the people you love, value, and spend time with.
  5. 3. Creative health [6:40]
  6. You need to be creative everyday, if you wait for inspiration you’re already too late. Write your ideas down, think about how to execute them. Do fun, unique, new and stimulating things.
  7. 4. Spiritual health [7:15]
  8. It’s your fault, no matter what. If something negative happens, take ownership: improve, learn, evolve. Life goes on, so make sure it goes on the way you want it to and move forward.
  9. [8:26] If you are healthy and creatively doing things you love around people you love, you will automatically find things to sell, people to work with, businesses to build.
  10. Being a choice-ist
  11. [9:11] You make 10,000 choices a day from the most mundane to the most important. Most of them will be inconsequential or negative. Being a choice-ist means that that you aim to have the highest amount of the choices you do make in a day be ones that you enjoy making and care about.
  12. [10:21] How can you become more of a choice-ist in your own life: delegate the choices you don’t like to make or are not knowledgeable enough to make, to trustworthy people. Setting up these systems may take time, but they will reward you in the end.
  13. [12:25] James shares some practical tips on increasing the quantity of enjoyable choices you need to make. Every experience should be a source of earning, what did you not like, what would you want to do more of. Focus on that, make decisions that will serve that goal.
  14. [14:00] Money is never the critical factor in freedom. James takes Elon Musk as an example to illustrate this point.
  15. “Elon Musk has to wake up at 5 a.m., run six companies, deal with spaceships blowing up, deal with government subsidies to run his solar panel business. He’s making a big bet on the future of energy — a good bet, but a scary one nonetheless — and he’s got to manage thousands of people from 5am to 10pm.”
  16. What might be good for Elon may not work for you! You need to think about the lifestyle you want and decide what will make you happy and fulfilled and make choices in your life accordingly.
  17. Investing
  18. [15:54] James shares advice he would have given his younger self on investment.
  1. 1. The Plus-Minus-Equal rule [16:27]
  2. PLUS: Find the people that are better than you and learn from them. Read, read, read, read: learn everything you can about investment and everything relating to it, history, related fields, people, etc.
  3. EQUAL: Find people at your own level that can constantly challenge you. You’ll be surprised how fast you can evolve alongside a community of like-minded people.
  4. MINUS: If you really think you know something; teach it. It’ll remind you of all the basics, and people just starting will ask questions that you might have overlooked.
  5. 2. You are the biggest stupid idiot ever [21:24]
  6. This alone has reduced James’ chances of failure from 95% to 10%. Despite all that you’ve learned in step 1 you should never invest in anything thinking you are the smartest person in the room. You aren’t.
  7. Look up at who is investing alongside you, do you trust them, do you look up to them, are they successful? Trust your “plusses” and talk to you “equals”. You can only bet on people.
  8. [29:50] James shares his endgame.
  9. Mentioned in this episode
  10. James Altucher
  11. Mike Massimino
  12. Jocko Willink
  13. Elon Musk
  14. Berkshire Hathaway
  15. Warren Buffett
Direct download: TBT_4_29.mp3
Category:Business -- posted at: 5:00am EST

Today, Ryan drinks along side Dr. Clement Wan, Coran Woodmass and Max Kerwick and touches on the difference between the manager and investor mindsets, what is required for a brand to be attractive to buyers, how to drag yourself out of a funk, and why you should focus all your business energy on an archetype.

Key Takeaways

[1:04] Making decisions from an investor’s standpoint versus a manager’s standpoint will be lucrative but benefit both positions! Dr. Clement Wan explains that when you start thinking as an investor you will strive for making your business a more valuable asset, and as a result alleviate some of the management workload.

 

[2:38] What do we say instead of generating sales? Build assets!

 

[2:59] Ryan taps into the law of attraction — does a bit of voodoo really — to call on someone who can comment on the current state of physical products on the marketplace: Coran Woodmass! resident Acquisitions Specialist and brand new American!

[4:00] Coran Woodmass talks about a recently launched deal and the reason so much money is flocking to it. It’s a real niche brand that can be scaled outside of Amazon, and it’s got a huge amount of user-generated content to boot!

 

[5:44] What do we say? Instead of being a content creator, be a content curator!

 

[7:05] The market is evolving and growing, but growing at the top end — the 8 figure exit is the entry point now — and the guys at that level are really need to spend the capital. So would you please build something worth buying, I would really like to buy your asset!

 

[8:50] Feeling down on your luck? This is the model to use to turn everything around.

  1. 1. Make a list of 20 to 50 people that you look up to, people you want to do business with, people who are ahead of you
  2. 2. … Call them
  3. 3. Talk about them — don’t make it about you — look for ways to help them and neve, ever pitch on the call
  4. [10:33] Max Kerwick is summoned to the hot seat and gets coached on how to hold his hands on camera (it’s all about the hands people). But really though, Max is here to coach us about what the biggest brands in the world have in common: an archetype customer. Don’t be theoretical or squishy, build and focus your entire business around a specific customer.
  5. Thanks for listening and letting Ryan and his guests invade your thoughts and world for a bit.
Direct download: WWW_4_29.mp3
Category:Business -- posted at: 5:00am EST

In today’s episode, Max Kerwick shares a keynote from the Capitalism Conference by Tom Bilyeu — the man behind Quest Nutrition and Impact Theory — a 60 minute compilation of all of his most valuable business secrets.

Tune in to hear what he learned on the path he took from hand-making protein bars in his garage to a multi-billion dollar brand.

Key Takeaways

[03:00] Tom introduces himself and explains how he was not a born entrepreneur: he even went so far as to deliver papers for free because he was afraid to ring the doorbells to collect!

[05:30] The two childhood goals Tom had zero idea how to achieve.

  1. 1. Become rich
  2. 2. Have 6 pack abs
  3. [06:20] The king of menial jobs… So much so that everyone expected him to fail.
  4. [08:10] Who is your white rabbit. Tom talks about his two very muscular rabbits.
  5. [09:23] Tom’s superpower — Nietzsche said it best to the people he cared for — suffering.
  6. [13:40] After Tom endured his work and his riches without meaning, he quit, so he could start asking different questions. Failure and sadness are the only guarantee.
  7. Know the odds, while you’re striving for success and happiness, and do something you love.
  8. [19:36] A unicorn company is a formula, the before and after pictures are there. But there ares difficult parts: being afraid, feeling stupid, lost and hopeless.
  9. [20:49] To build your own unicorn company you have 2 jobs. Job 1:
  • - Develop your mindset and understand that what you believe is a choice: the Matrix has you, it’s time to lift the limiting veil.
  • - Keep listening for job 2!
  • [30:00] From a decidedly utilitarian perspective Tom shares his method to develop usable new skills.
  • - Be an eternal student — you are not yet the person you need to be to accomplish everything you want to accomplish
  • - Meditate
  • - Be open to change, don't just talk about it
  • - Execute
  • - Develop grit
  • [34:00] Have an ego, everyone does, but have it about the right things. Make certain you pride yourself on things that will drive your goals, don’t pride yourself on being right.
  • [36:45] Grit is sustained effort over time, persisting through your boredom and suffering, develop this faculty and learn to tell the difference between lack of grit and disinterest.
  • [38:24] One of the questions Tom hears most frequently is how do you find your passion? Like for building a Unicorn company there is a formula: Interest + Mastery = Passion.
  • [41:41] We said keep listening and here it is: Job 2, build your business, Tom breaks down the how to’s:
Direct download: BBP_4_29.mp3
Category:Business -- posted at: 5:00am EST

If you mixed Brian S. Lee and Gary Vaynerchuk together, what you’d get is who Ryan wants to be when he grows up. Don’t miss this game changing interview with Brian Lee, the incredibly humble man behind 3 different billion dollar companies.

How does he identify opportunities and build exciting companies? Tune in for an in-depth talk about his philosophy for bringing together people, products and capital.

 

Key takeaways

[5:22] Brian’s latest project recently launched, he talks us through how the idea turned into what is now Art of Sport. Shopping for sunscreen and realizing there were no mission-driven sports body care brand out there started it all.

[8:56] In a pile of thousands of entrepreneurial ideas how does one pick? it’s all about the idea that sticks with you, the one that keeps coming back.

[9:44] If you’re going to make and sell a product, make it the best possible product. Vet the formulations, the ingredients, the scents. When your idea or product resonates with someone, that’s when you can get them involved — that’s how Art of Sport attracted Kobe Bryant as well as a long, long list of other athletes — always focus on the product.

[11:52] The “Producer Mindset” is a good key, and it helps to palliate all of your weaker areas. Be the architect of your project, find and bring together the pieces and people you need for your business: product, capital and audience.

[13:18] Sometimes though, producer mindset won’t help you, only good ‘ol grind and hard work, that’s how Brian’s Legalzoom was started. The Honest Co. was a different story...

[15:36] Brian needed to decide if he wanted to be a CEO, again, after doing it for so long, so he thought about how and where he could bring more value to the capital he had raised.

[16:26] Most people want to build companies to sell them so they can leave but Brian wants to build sustainable, generational businesses.

[17:44] How does Brian define success? Am I Henry Ford, Steve Jobs, Jeff Bezos, Mark Zuckerberg, have I reached the pinnacle, changed the world, revolutionized the game and will I transcend time? It’s a tall order, he’s still working on it. Ask him if he is fulfilled and satisfied instead.

[20:26] Go for audience first, what else is there? When considering who to partner with to launch consumer brand its about the relationship between the market and influencer, it’s got to relate. There needs to be a 1:1 relationship between what the person is marketing and what the audience expects them to market.

[23:07] BAM Labs is a place for Brian to start his own companies. BAM Ventures is a seed stage fund: we have to love the entrepreneur and not hate the idea. Too many investors fall in love with ideas. How does Brian chose his entrepreneurs? “Tell me about your best friend and I’ll get an idea of your character, passion, fire, smarts and and trustworthiness.

[26:50] The surprisingly simple way Brian funds the companies he starts.

[28:53] Brian shares an investment story from Legalzoom. Sometimes just 750$ will do it.

[29:29] Ryan asks for Brian’s advice on where to go next.

 

Mentioned in this episode

 

Brian S. Lee

Art of Sport

The Honest Company

Legalzoom

Seven Spark

Churchhome Global

Direct download: TOP_4_29.mp3
Category:Business -- posted at: 5:00am EST

In today’s globalized yet isolated world, the pressure to perform, create and provide has fallen squarely on the individual, and the loss of community has exacerbated the weight of this task.

 

Ryan’s last quarterly meeting turned into a profound philosophical realization on the importance of fostering partnership and a network of support for your team so that they can in turn derive purpose and growth from this communal journey.

 

Can the means, and the ends that justify them, be added unto you when there is no meaning behind any of it?

Direct download: FFL_4_22.mp3
Category:Business -- posted at: 5:00am EST

Your relationship with your customer is like a bank account. Make no mistake: every time you ask someone to buy something, you’re making a withdrawal against relational equity.

Since it can’t be all withdrawals, listen in to Ryan Deiss to master 4 fundamentally human ways to build up — make a deposit in — your relational equity vault: laughter, tears, belonging and generosity.

Direct download: TBT_4_22.mp3
Category:Business -- posted at: 5:00am EST

Ryan and Marx talk about the dynamic nature of life and happiness, and how speaking less and less in a universe that has reciprocity coded in has had painful results: hurt people hurt people.

Are you serving a person or are you serving Amazon? The more value you give the more money you get, focusing on a person and giving them what they want will drive you forward, no cat (you’ll have to listen in to get that one!)

Direct download: WWW_4_22.mp3
Category:Business -- posted at: 5:00am EST

Max Kerwick — BBP co-host and brand building secret weapon — speaks to a select group at the 8 figure exit workshop at Ryan’s home. Who is your singularity, the figurative customer who is most predictive of your long term success?

Be weary of “busy moms” or “25 to 35 year olds” and their variance, establish your bullseye and aim for it. Tune in for some insight on brand design methodology: building an archetype on goals and interests, identifying its variants and gathering data.

Direct download: BBP_4_22.mp3
Category:Business -- posted at: 5:00am EST

Sean’s first engaged quarterly retreat was an epiphany for the whole team. What happens when you go from “being” the brand to building a brand? Your business becomes greater than the sum of its parts.

And when the brand needs to grow beyond you, how do you shift your leadership style? Clarity of purpose will engage your team in a meaningful way and drive them through that first dip in the sigmoid growth curve. Preach your why and rally the masses.

Direct download: TOP_4_22.mp3
Category:Business -- posted at: 5:00am EST

After meeting with Gary Vaynerchuk, 3 time billion dollar brand builder Brian Lee, and going through a therapy workshop in LA Ryan Daniel Moran shares his insights and breakthroughs about business and life.

Direct download: GaryVee_Brian_Lee_and_Therap-y_TheOnePercent.mp3
Category:Business -- posted at: 5:00am EST

Ryan shares an insightful conversation from a recent 8 figure exit event he held at his home. Matthew Fichtner explains his perspective on the world as a veteran, and why he now sees that we are seeking military solutions for issues to which opportunity is a better answer.

Tune in for a chat on creating safe spaces for people to build for themselves because the best thing you can provide hopeless people is opportunity to build for the future and building something without knowing what you want effectively translates to scaling unhappiness.

Direct download: FFL_4_15.mp3
Category:Business -- posted at: 5:00am EST

Jesse Itzler shares what magic dust he uses to scale businesses quickly and sell them before jumping into his next enterprise. Check the box and move on.

Tune in for some great insight on the importance of a network of authentic relationships to propel your business forward; how challenging yourself can move your kids and loved ones to chart their own path; and how the amount of days you have left needs to factor into how you choose to live.

Direct download: TBT_4_15.mp3
Category:Business -- posted at: 5:00am EST

Is emotional intelligence innate or acquired, and why is it even important? You make decisions based on emotions, and so do other people: learn to use that to your advantage.

At an earlier Capitalism Conference, Gary Vaynerchuk said that it’s all about people EQ skills. Tune in to find out how to increase your emotional intelligence: your body, your habits and going further than empathy.

Direct download: WWW_4_15.mp3
Category:Business -- posted at: 5:00am EST

If you don’t brand yourself, your customers will brand you. Max Kerwick talks to Steven Black about social listening, a great tool to begin or improve your ongoing market research processes.

Tune in for some serious advice: your social media channels are not secondary sales channels, engage with your customers! The importance of customer retention, abandoned cart sequences and stop apologizing for being in business.


Ryan shares a resonant keynote from the Capitalism Conference, Bedros Keuilian gives tangible advice in 4 areas of business strategy: Vision, Mission & Values; The 3 R’s; Scaling your business; and Leadership.

Tune in for a profound conversation on the nature of entrepreneurship and find out how Bedros deals with fear, stress, pressure and the internal struggles of building and growing a business.


Who is Charles Crawford? The advertising ninja. Ryan Daniel Moran probes and prods at the best Facebook advertiser in the world, to find out, among other things, what it is that makes him the best.

Charles is working for a billion dollar exit, but where does he derive meaning from? What’s his mentality and what shaped it? Can he fail? Can you? Listen to this titan dissection.

Direct download: FFL_4_8_REV1.mp3
Category:Business -- posted at: 5:30am EST

If it seems unlikely at first glance, an employee-less million dollar company is possible. You don’t have to have everything figured out to start your business, but there are a few key things to consider if you’re going to go it alone.

Your business is a means to an end, your ‘end’ is ultimately the lifestyle you want, and so that needs to be the first thing you establish. Find out what non-employee options exist out there. Tune in for an expert breakdown of what is required to launch and grow your one-person show.


Some people are natural born leader and some less so, but leadership is a skill and so it can be developed. In this episode of Freedom Fast Lane, Ryan Daniel Moran breaks down what you need to do.

Tune in for a deeper understanding of what you have to practice to develop your own leadership. Own your own life, make decisions, set boundaries and communicate your expectations but above all of this: have a vision and cast it.

Direct download: WWW_4_8_REV1.mp3
Category:Business -- posted at: 5:00am EST

First, have a great product and customer experience. Second? Ryan details the 3 steps you need to take on your journey to beating out your competition.

Should you simply try to outrank your competitors, are there different things to try? Tune in to hear how to play a higher game and win: build something meaningful, sustainable, scalable and sellable.

Direct download: BBP_4_8_How_To_Beat_Pesky_Amazon_Competitors_BrandBuilderPodcast__.mp3
Category:Business -- posted at: 5:00am EST

80% of Amazon sellers are not entrepreneurs, they’re hustlers — and Ryan loves hustlers! But what if you want to go from hustling to building an 8 figure exit business?

Can you walk away? That is the difference between an income stream and a business. Don’t waste the opportunity you have built, turn your business into a brand. First, start transitioning from operator to owner, then listen in for the next steps.


In this episode of Freedom Fast Lane, Ryan Daniel Moran talks about the habits you need to develop to help you in maximizing your life.

Listen in to learn the 7 principles of freedom and how these can help you build better results for yourself and your business. Become a real capitalist: responsible, creative, generous, sagacious, coalescent, transparent, healthful.


Take the time to listen to this important episode and find out what Ryan understood when he hit rock bottom, and what thoughts he had about himself at the time.

Ryan talks about the fact that there is no shame in mental illness, there never was: we all have junk! The people you surround yourself with is very important, but the confidence you have in who you are and what you want will set you free. And take care of yourself, body and mind.

Direct download: TBT_4_1_TBT_-_The_Day_I_Considered_Suicide_w__Ryan_Daniel_Moran__.mp3
Category:Business -- posted at: 5:00am EST

You sell on Amazon but you want a brand, can the shift be done and if so, what steps should you take? Ryan Daniel Moran breaks down for you.

First, mindset: you are not just an Amazon seller, you are a brand. Second, identify: find out who and where your customers are. Third, diversify: get out of the Amazon platform and get to your customer!


Max Kerwick plays it differently today by tackling a common listener question: “it’s great to build around an ideal buyer, but how do I market to multiple types of people?”

Do you really have to speak to different customers? First, diagnose and second, decide if you need to segment. Listen in to find out how to do both of those things efficiently.


Ryan Daniel Moran is interviewed by John Crestani for an honest, gritty take on why Ryan won’t apologize for his success, what path he took, and what prices he paid to get where he is today.

Listen in for some fundamental insights on how human contact can and will propel you forward, who you surround yourself with will change your biology, and success is a tribal event: it benefits everyone.


In this episode of Freedom Fast Lane, Ryan Daniel Moran talks about the idea of freedom and how that notion can literally change all aspects of your life.

Tune in to gain practical tools to figure out what your compelling future is, and why knowing what you want to be free to do is just as important as being free of the things you don’t want to do. Find meaning in this new world where the “hunting/getting of meat” is less and less what we biologically understood it to be.


Listen in to this wildly popular talk by Ezra Firestone and gain some insight on how to scale your online business quickly and effectively.

Find out how to target and attract your audience with the use of a wide variety of consumer data-points. Learn the best attention-grabbing advertising strategies on the market and discover how to use Facebook Messenger as an potent tool to scale up your business.


Ryan Daniel Moran talks about the reasons why some entrepreneurs manage to break the million dollar cap and how some just don’t.

Find out how Ryan chooses what companies he will invest in — the ones he sees breaking the million dollar mark — and what he advises to do with the other ones! Will following a recipe get you beyond the million dollar plateau?


Ryan Daniel Moran talks about the usual challenges businesses looking to scale up typically run into, and how to tackle those issues.

In this episode, hear about what is required to take your business from the million dollar plateau, and start growing it into a multi-million company.

Direct download: How_To_Pass_1m_In_Sales_On_Amazon_BrandBuilderPodcast_1.mp3
Category:Business -- posted at: 5:00am EST

Ryan Daniel Moran recently held a Capitalism.com 8-Figure Business workshop at his house.

The subject of Kylie Jenner becoming the world's youngest billionaire at 21 came up and Ryan discussed her overarching strategy and how it applies to anyone selling physical products.

Want to attend a future workshop? Visit
www.Capitalism.com/8

Direct download: Kylie_Jenner_Is_A_21-Year_Old_Billionaire_TheOnePercent_1.mp3
Category:Business -- posted at: 5:00am EST

Todd is growing a business selling skincare products online. He wants to reach a bigger audience, learn how to target his buyers, and build a brand with organic growth.

But first Freedom Fast Lane host Ryan Daniel Moran has some deep personal questions for Todd before he'll give his advice.


Are the things you are currently working on going to bring you the greatest long term results?

In this #ThrowbackThursday episode Ryan Daniel Moran shares the lessons he has learned about "multipliers", the things you can invest in that will compound your results. 

Direct download: TBT_-_Only_Invest_In_Multipliers.mp3
Category:Business -- posted at: 5:00am EST

On this extra special episode of #WineWithWyan Ryan Daniel Moran is joined by our Capitalism.com Chief of Staff Ines.

He geeked out on baseball for a bit before taking questions from the audience about audience building and entrepreneurship.


Ryan Daniel Moran recently spoke at AdSum 2019, a summit for online sellers and digital marketers.

In this talk Ryan shares how you can combine the power of online marketing through ads and great offers to send traffic to Amazon products.


AJ Vaynerchuck – the seemingly mysterious other half of the VaynerMedia empire – shares his life lessons about launching and scaling the client service business that started with a $80,000 account to turning over 9 figures a year.

Speaking at this year’s CapCon, he uncovers the work ethic he shares with his brother Gary, and his experience of launching VaynerSports compared to VaynerMedia.

Direct download: TOP_AJ_Vaynerchuck.mp3
Category:Business -- posted at: 5:00am EST

In this episode of Freedom Fast Lane Capitalism.com founder Ryan Moran covers the 2 steps necessary to achieve financial freedom.

1.) Build a business

2.) Invest the profits


Ryan goes into detail about how he achieved financial freedom and you can too with the right plan.


The fastest way to create breakthrough change is to get around people who shatter those paradigms.

Jesse Elder is the guy people go to when they have noise in their heads and need to get it in line with their mission and purpose so they can serve more people and go to the next level.

In this talk from the first ever Capitalism Conference Ryan & Jesse talk about overcoming self doubt
and creating a new normal.

Direct download: TBT_Creating_A_New_Normal_w_Jesse_Elder.mp3
Category:Business -- posted at: 5:00am EST