Chad Maghielse started a pet supplies company with $3,000 that he put on a credit card.

He grew this business for the purpose of lifestyle freedom. When he scaled his business to the point where he knew he could get a million dollar payday, he did just that.

In this interview he talks about some of the things he did well and many of the mistakes he wishes he could have avoided on his journey.

JP Newman is a professional real estate investor and founder of the real estate investment firm Thrive, FP.

I interviewed him LIVE in The One Percent group. To join our members area visit:
www.Capitalism.com/1

I like to joke that he is the man who owns half of Texas.
He does manage a $1 Billion portfolio afterall... After working at Sony Pictures he took a hard pivot into the real estate world and decided he wanted to play a bigger game as an entrepreneur.

We got a little tipsy on this special edition of #WhiskeyWithWyan and talked about the meaning of money and the mindset necessary to grow your wealth.

Many small businesses are being hurt badly by the current pandemic.

But the 2 trillion dollar stimulus plan and CARES Act present some unique once-in-a-lifetime opportunities for entrepreneurs.

I got 2 different opinions from Krista Hilton & Vinnie Fisher who have done tons of research about how this will effect capitalists, and what you can start doing to prosper through their uncertain times.

Kaye Putnam uses psychology-driven branding to scale businesses and entrepreneur's personal brands and create more loyal buyers.

We talked LIVE in The One Percent group. To join our members area visit:
www.Capitalism.com/1

Whether you're building a personal brand or selling physical products, effective branding is the only way to really stay ahead of the game. In this interview I put Kaye on the spot and asked her assess MY brand after taking her personality quiz online.

I just went LIVE to share my latest thoughts on the 2.2 Trillion dollar stimulus bill (and what this could mean for your business), eCommerce considerations amid this current pandemic, and make some upcoming stock market predictions.

To join our next live video like this, you can join The One Percent for 30 days for $1 at
www.Capitalism.com/Join

In this episode I talk about my partnership with Liran Hirschkorn and Terry Williamson to bring strategic advantages to members of The Backroom.

In light of the pandemic, we are teaming up to provide FREE resources to the eCommerce community to address the big changes coming in 2020.

For more information visit
www.Capitalism.com/eCommunity

Steve Doodian has a knack for spotting the overlooked influencer and celebrity that has massive impact. He also has a knack for spotting, not just celebrity, but real influence.

Steve has the eye for creating connections with influencers that are going to be profitable, and finding the exact right message and influencer to build a business around.

He comes with a vast network of connections, so he knows exactly what works and how to get the attention of these individuals.

We went live in The One Percent community to chat and take a few questions.

Mike Dillard made $3.2 million in a single week after the crash of 2008.

Now as the stock market is falling again I talked with Mike about how to build and monetize an audience for any type of business, regardless of where the economy is at.

We talked LIVE in The One Percent group. To join our members area visit:
www.Capitalism.com/1

Most entrepreneurs obsess over picking the right product.

But truly successful brands focus on serving a particular audience.

In this solocast we're talking about how to identify and speak to your ideal audience so you can build a business revolves around them.

Ryan just went LIVE in The One Percent group to talk about the Coronavirus.

This pandemic is having a massive effect on the economy, on our businesses, and on our mental health but we can take steps to support each other and come through on the other side stronger than ever.

Join The One Percent for 30 days for $1 at www.Capitalism.com/1

Scott Adams is the creator of the Dilbert comic strip, and the author of several nonfiction works of satire, commentary, and business including Win Bigly: Persuasion in a World Where Facts Don’t Matter and his new book Loserthink: How Untrained Brains Are Ruining America.

In this talk we discuss audience building in entrepreneurship, politics, and current events.

Are you hustling like an entrepreneur or thinking like a capitalist owner?

Capitalists bring together people and multiply resources.

But no matter where you and your business are at, you can start thinking like an owner today.

Join The One Percent:
Capitalism.com/1

This week we're leaking a private talk we had from a Tribe event.

Matt Clark is a co-founder and face of Amazing. And Amazing.com's flagship course, Amazing Selling Machine, shows people how to build successful physical product businesses.

If you'd like to join The Tribe and build your own million dollar business & take part regular coaching calls, our community, and upcoming events visit:
Capitalism.com/Tribe

If you listen to some politicians you might think that income inequality is the most serious problem in the world.

But in free society we will always have some level of inequality and I believe this is actually a good thing that lifts ALL people out of poverty and fuels innovation.

Let's take an honest look at what cures income inequality and what the effects are...

Spoiler Alert: I'm talking about audience building again.

But this time I want to dive into some specifics and provide some examples that can give you a shift in your business in the way you think about audience building and monetization.

These strategies around bringing together audiences, products, and sales channels together are absolutely, without a doubt, the BEST opportunity for entrepreneurs over the next 3-5 years.

Alex Upperman made his money selling on Amazon and now he's taken his business knowledge into multi-family real estate investing.

He has graduated from just being an entrepreneur, to a true capitalist.

In this interview he talks about how he makes truly passive income through real estate, and brings resources together to fund deals, mitigate risk, and grow his family's wealth.

Tom Burns is still an orthopedic surgeon in Austin, Texas but he made his REAL money in real estate... and he started late.

In our 2nd interview I open up a bottle of wine to figure out just how he has figured out the secrets of work-life balance and what generates true long-term success.

Reach out at:
tom@presarioventures.com

In this episode Ryan talks with Jonathan Twombly, an optimistic yet cautious Multifamily Real Estate investor.

The market is at an all-time high and appears to show no signs of slowing down, so where should you put your money?

There are ALWAYS deals, and no matter what shape the real estate market is in, it is important not to forget the criteria for what makes a great deal.

Not too long ago Todd Dexheimer was a schoolteacher making about 30k per year.

Not he's making big money in real estate buying 100-unit apartment complexes.

So how did get to where he's at? Ryan asks Todd how he got started and how anyone can start making money in real estate with the right strategies.

Liran Hirschkorn & Terry Williamson called me from outside Amazon headquarters with some BIG revelations.

They just got an inside look at what is happening on the platform coming in 2020... and the next decade!

And if you thought the "golden age" of Amazon was over, you just wait. We are truly living through the greatest wealth transfer in history...

Hint: We're going to see a LOT of money moving away from big established corporations and into the hands of young, scrappy entrepreneurs.

We just did a LIVE training inside The One Percent with Courtney Lee, the founder of Prymal, a healthy coffee creamer company with an amazing story.

She shared some strategies she used to build her 7-figure brand WITHOUT making a single sale on Amazon and now that she has launched on Amazon the business is really taking off.

We cut this #WineWithWyan podcast down for time but if you want to join us LIVE for the next conversation you've got to join us Capitalism.com/Join

We just did a live training inside The One Percent with Travis Killian, the best Amazon marketer alive, where he revealed how he went from Zero To $25m+ In 3 Years.

He revealed what is working right NOW without doing anything blackhat or weird.

Just real long-term strategies to beat out the competition.

This edited version contains about half of the full interview.

If you want in on these live unedited trainings, our private community, and our monthly newsletters, you've got to join at Capitalism.com/Join

The full recording is waiting for you on the inside.

Thank you Travis for sharing your secrets over a glass or two of wine!

This is what it really takes to start scaling an Amazon business to $10,000 per month and beyond.

As an entrepreneur you'll have to choose between prioritizing cash flow vs. building the brand - and the more you can invest back into the company, the better off you'll be.

Capitalism.com Content Creator "C-Money" and I give an update to everything happening in the business, and in our lives.

I've just had a son, Capitalism.com is seeing incredible momentum by focusing on our $99/mo community The One Percent, and C-Money shares what we can learn from a listening to a diverse collection of podcasts.

Try The One Percent for 30 days for $1 at Capitalism.com/Join

In this podcast we're looking at what it takes to start a successful Amazon FBA business when you're on a budget.

Like a TIGHT budget... 1,000, maybe 2,000 bucks!

It is easier than EVER to get started now that Amazon has so many distribution systems set up in place for you to start selling products... but you'll want to get started the smart way.

I have recently become the father again, this time to a baby boy.

Just like when I had my daughter, I've been given the gift of thinking more long-term about where my life is heading.

After stepping away from business for over a month I can see everything more clearly. I have to be more effective with my time. I can see where I was getting in the way.

It's amazing what insights come out of just looking into the eyes of your newborn son...

In this episode Ryan discusses the many different ways you can start a physical products brand, and what mentality it takes in order for it to be successful.

Having trouble growing your sales?

This week Ryan presents a keynote by successful business entrepreneur, Garret Akerson.

Throughout his presentation, Garret teaches 7 Key Takeaways that he used to grow his Shopify sales to 7 figures per month - and you can use no matter where you are taking sales.

How would your life change if you owned a million dollar business?

In this interview with Stefan James from Project Life Mastery we discuss the so-called "playbook" to grow an eCommerce business and give you the freedom to move forward.

Stefan is also an internet entrepreneur millionaire who makes content that inspires and moves people to take action.

We talk about the mindset you will never to cultivate in order to make mistakes, beat the competition, and grow your business in 2020.

When his kids fall asleep and he has an hour to spare, Ryan “Dialer” Moran has been calling people on Instagram after posting for them to submit their recent business challenges.

Today’s clips are aimed at giving you more freedom and permission to go out and get more buyers — a subject that was tackled in some of Ryan’s more recent calls — and guess what, it should be natural easy and fun!

 

Mentioned in this episode

 

Want to get to 7 figures? Capitalism.com/Brand

Want to grow past 7 figures? Capitalism.com/Backroom

 

The Modern Cowboy | Dr. Dan Hillenbrand

Cheryl Gallagher

 

Keep in touch

 

Instagram | @RyanDanielMoran

Buying a business sounds intimidating but it's not as expensive as you might think. And you don't even have to use your own money...

To learn more join The One Percent @
Capitalism.com/1

In this episode I share a few clips from our live events and talk about these business buying strategies.

Mentioned in this episode

Preorder 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur, by Ryan Daniel Moran

Zevia | Paddy Spence

Capitalism Conference

 

Join The One Percent

Lesson on Buying Businesses with Shakil Prasla

@RyanDanielMoran

@Capitalism

Let’s talk about money! Today’s episode is all about how to invest to create passive income — and you get to learn from all of Ryan’s trials and errors.

Do you have any income that is not tied to your time? Ryan breaks down the steps and the most efficient investment strategies drawing from some of today’s top investment advisors.

 

Keep in touch

Capitalism With Ryan Daniel Moran on YouTube

@RyanMoran

@RyanDanielMoran

 

Mentioned in this episode

 

Get Unstuck! Capitalism.com/7

Inside The One Percent

Investing tips! Capitalism.com/1

 

J. Massey

Garret Gunderson

Patrick Donohoe

Jason Hartman

Tom Wheelwright

From asking Ryan for advice 4 years ago to absolutely killing it today: Brooke Castillo is the founder of The Life Coach School, a massive empire that trains and certifies life coaches.

What makes success happen? Tune in to hear Brooke’s insight on what shackles us, the most important thing to get comfortable with, and how to save time.

Stay until the very end for a brand new bonus discussion — C-Money kept the cameras rolling for some thoughts on commitment!

Mentioned in this episode

Get Unstuck! Capitalism.com/7

Can you have it all? Ryan and Chase met through their personal trainer, he currently works for a private equity group and he loves it, but he wants more…

 

How do you break out of golden handcuffs? Tune in to hear Ryan guide Chase towards finding out what he could do, one episode at a time, to bring meaning to his and other people’s lives.

 

Mentioned in this episode

 

Chase Slepak

Nithanial Decker

Boylan Bottling Company

Today Ryan talks about something really important — a recurring issue with a lot of people he works with — and something you might well be struggling with.

 

Don’t let your brain justify things you don’t like in sacrifice of the things you do, just allow yourself to get where you want to be. You are deserving.

 

Keep in touch

 

Capitalism With Ryan Daniel Moran on YouTube

@RyanMoran

@RyanDanielMoran

Are you looking for new areas of opportunities? Tune in for an intense discussion on trends in entrepreneurship with the iconic Gary Vee!

They also discuss being who you are, playing the long game, buying baseball cards, living within your means, and Oh! There was A LOT of wine: the longer you listen, the sloppier Ryan “Drunk-on-Red” Moran will get!

 

Mentioned in this episode

@RyanDanielMoran

 

Tweetables

“So many people are so insecure and they want to achieve to prove to everybody and if they just understood that if you achieve at 36 instead of 24 you’ll still pull off what you want.” — Gary Vee

“I think this newest version of myself is about genuinely realizing that I am making an impact, and feeling a tremendous sense of responsibility.” — Gary Vee

“The biggest thing that surprised me so far is how genuinely involved Gary is on the content.” — Zayne

“The things I’m singularly most proud of in the world, not a person knows. I’m comfortable promoting business, it’s business! The real humanity is quiet as fuck.” — Gary Vee

“Do you know why I almost didn’t have a K-Swiss deal?” — Gary Vee

“You know how they say ‘don’t meet your heroes’ well my goal is to be better than you thought I was.” — Gary Vee

Today is a chat with a listener who runs an Instagram page with 300k follower and wonders if he can turn this into his full time job. Ryan believes he can turn this into a 100k a year business in 24 hours.

 

How much are your followers really worth? Reighan is thinking of selling and has some resistance to Ryan’s ideas, so there is a push and pull to find his best-fit solution, but more importantly, his first step.

 

Mentioned in this episode

 

@TheTravellingNomads on Instagram

Bernie Sanders recently tweeted that there should not be millionaires. Other prominent leftist figures have alluded to this idea and today, Ryan opts to tackle the ethics and responsibility of making money.

 

Are you looking for food for thought — or arguments with friends! — around Capitalism, creativity, wealth, and ethics? Or do you just plain need to hear that it’s ok to make money: you don’t have to feel bad. This episode is for you and no, you shouldn’t feel bad, the pie is as big as we want!

 

Keep in touch

 

Capitalism With Ryan Daniel Moran on YouTube

@RyanMoran

@RyanDanielMoran

 

Mentioned in this episode

 

Billy Gene

Bernie Sanders

Alexandria Ocasio-Cortez

Great Thunberg

Ryan shares an episode he did with Dave from ClickFunnels.com and if you’re in the midst of building a business with all of the highs and lows of decision making, this episode is for you.

Take it from Ryan “Recess Money Makers Club” Moran, the route to freedom is the pursuit of what it is that excites you, he offers up some advice on how to figure that out.

 

Mentioned in this episode

@RyanDanielMoran

ClickFunnels

Today, Ryan interviews Jeremiah Lee Klingman who did his workshop at 17 years of age and had a multi-million dollar exit at 20… The story gets really interesting after money show up.

 

Are you at the start your entrepreneurial journey or looking for an exit? This episode has you covered in both cases! Tune in for a showcase on the two sides of the entrepreneurial coin: how to start your business, and what to do once the money shows up.

 

Mentioned in this episode

 

Capitalism.com/Start

Capitalism.com/Exit

Tribe Fitness

Roam

Listen to this episode before throwing your money at any and all influencers you can find! There is a wrong and right way to do influencer marketing.

 

Are you thinking of adding influencer marketing to your strategy? Max Kerwick welcomes influencers Lauren Fisher and Rasmus Andersen to talk about their side of a marketing relationship and share critical dos and don’ts of this kind of advertising channel.

 

Mentioned in this episode

Lauren Fisher

Rasmus Andersen

Judson switched careers, followed the Capitalism.com plan, built a 7 figure business and developed a really, really weird relationship with Ryan “The Entrepreneur Pastor” Moran.

 

Tune in for a very interesting conversation on business, juggling multiple businesses, passion, spirituality, religion… Follow Ryan and Judson run head-first into the rabbit hole!

 

Mentioned in this episode

 

Capitalism.com/AmazonClass

Tune in for a QA with Ryan and Sylvia, long time listener and entrepreneur who lists off a slew of free resources that she and her husband used to launch and scale their business to 7 figures.

 

Operationally, how do you get big game influencers on board? Ryan answers some questions she has for moving into the next phase and offers advice — one of them has Sylvia scared — to further her brand and grow her sales.

 

Mentioned in this episode

 

JP Sears

Brian Lee

Want to be on the show? It’s open to all for a limited time, visit: Capitalism.com/FFLpodcast

Challenge yourself, launch your first business! Capitalism.com/Brand

Are you interested in starting a business but you’re not sure where to begin, how to find what to do? Do you have a business you may be interested in buying? Today’s episode is for you.

 

Where is the easiest place to start? You. Ryan breaks down how and why it all starts with you and shares clips from a variety of people who have started their own things and made it big (Moiz Ali, Will Ferrell, Russell Brunson)

 

Keep in touch

 

Capitalism With Ryan Daniel Moran on YouTube

@RyanMoran

@RyanDanielMoran

 

Mentioned in this episode

 

Robert Kiyosaki

Rich Dad Poor Dad, by Robert Kiyosaki

Cashflow board game

 

Moiz Ali

Native Deodorant

 

Will Ferrell

 

Russell Brunson

Ever wonder how the absurdly wealthy really make their money? Ryan used to, and he is still fascinated by this question. After interviewing a vast amount of multi-millionaires, he shares the one thing he has seen as a constant among all of them.

 

There is only one thing for you to do in order to start making money, Ryan shares this, as well as what you should do to turn THAT into A LOT OF MONEY.

 

Keep in touch

 

@RyanMoran

@RyanDanielMoran

 

Mentioned in this episode

 

Naval Ravikant

AngelList

Today is part 2 of Ryan’s interview with Suzy Batiz which is essentially a deep dive into philosophical questions. They share how each of them broke from their faith and how they build their spiritual practice now.

 

Also, Ryan turns Suzy Batiz’s preconceived idea of Capitalism on its head!

 

Mentioned in this episode

 

Capitalism.com/AmazonClass

Instagram: @RyanDanielMoran

Twitter: @RyanMoran

 

Tweetables

 

“The pursuit of truth is also the pursuit of God, and it led me away from Church.” — Ryan Daniel Moran

 

“I will one day write a book called: ‘Why I Left The Church To Find God’.” — Ryan Daniel Moran

 

“Capitalism is very simply the way that we organise coming together to solve problems.” — Ryan Daniel Moran

Do you have a million project ideas but no projects? Chances are you’re standing in your own way. John is stuck and looking for guidance on a side project he has been toying with for 15-20 years!

 

Ryan identifies the issues John is struggling with, and kicks down 3-4 doors for him to just walk through! Tune in to get a quick push off the cliff alongside John — just start.

 

Mentioned in this episode

 

Want to be on the show? It’s open to all for a limited time, visit: Capitalism.com/FFLpodcast

Challenge yourself, launch your first business! Capitalism.com/Brand

Do you ever feel like you’re too old to start? That’s it’s too late? That you’re entrenched in the life you have or have failed too many damned times? This week, Wednesdays With Wyan basks in the afterglow of the Suzy Batiz interview…

Keep in touch

@RyanMoran

@RyanDanielMoran

Mentioned in this episode

For step by step guides, resources and exercises to start your business go to Capitalism.com/Start

Today, Ryan talks to Suzy Batiz to shed some light on the often overlooked sides of entrepreneurship: entrepreneurs don’t just show up one day, successful and rich, it’s a journey and it’s not always easy but the rewards are so, so worth it.

Suzy shows a very vulnerable and open side of herself while sharing the darker side of her story. She shares her thoughts on some of the more objectionable practices in business, the search for meaning, and how she clawed her way back up to happiness after 40.

 

Mentioned in this episode

 

Capitalis.com/Paradigm Life’s free investment guide

Instagram: @RyanDanielMoran

Twitter: @RyanMoran

Man’s Search for Meaning

Loving What Is

Long time listener Steve Hutchings has been running his popular extreme sports blog since 2010. He’s been looking to turn it into a business but isn’t getting the traction he was hoping.

 

Have you been sitting on an idea? Ryan helps Steve see some golden opportunities he was blind to and shares tips on how to build

 

Mentioned in this episode

 

Want to be on the show? It’s open to all for a limited time, visit: Capitalism.com/FFLpodcast

Challenge yourself, launch your first business! Capitalism.com/Brand

Abenakiextreme.com

Upgradedpoints.com

Do you have an audience that you’re ready to monetize? Or maybe you’re just looking for a new side hustle?

 

Tune in for this episode geared at helping you choose what products to sell and build a brand around — visit Capitalism.com/start for more written, video and audio resources on building a physical product business.

 

In this audio episode, Ryan breaks down all the steps required for that first product choice to happen, starting with the easiest path to figuring out who you want to serve, and some exercises you can do to hone into the ideal product for your person.

 

Keep in touch

 

@RyanMoran

@RyanDanielMoran

 

Mentioned in this episode

 

For step by step guides, resources and exercises to start your business go to Capitalism.com/Start

In 2014, Ryan released the 0 to 1 million in 12 months on Amazon video— viewed about 1.6 million times — but 5 years is huge in the digital space… Today’s episode is all about the updated version of the 0 to 1 million in 12 months on Amazon.

 

What’s new and different in the Amazon space? What’s coming, what’s here to stay and what’s about to go? Ryan shares the best tools to use, where to put the bulk of your energy and breaks down the steps to getting to the million mark in easy to follow point form.

 

Mentioned in this episode

 

Instagram: @RyanDanielMoran

Twitter: @RyanMoran

 

Tweetables

Nick has tried a few things, and is investing a lot of time in PPC and optimization, but his sales are now stagnant and have gone down since launch. Ryan helps Nick clear up what it is he loves about his business and how he can do more of it!

 

Are you about to throw in the towel on your budding brand and switch your focus? Ryan shares insight on discontinuation, actionable tips on where and how to gather intel on your customer base and who NOT to listen to if you’re trying to build a business.

Today is part 1 of 4 of a free video course by Capitalism.com on scaling your brand to 7 figures! Has your brand gotten stuck at the million dollar mark? If so, this series was tailor-made for you and will walk you through the very specific steps that will help you muscle through brand plateaus.

 

Ryan opens up the series with an in-depth about audience building — He touches on where you should you put the bulk of your energy (instagram or email?) where your content need to be and where it needs to lead, what’s the best way to capture customer information and much, much more.

 

Tune in for part 3 to 4 to learn about crafting offers, working with influencers and cash flow management to scale your physical products brand from 6 to 7 figures.

 

Keep in touch

 

@RyanMoran

@RyanDanielMoran

 

Mentioned in this episode

 

Capitalism.com/brandcourse

Craig Ballantyne is a high-paid coach, the author of The Perfect Day Formula, and the new Wall Street Journal best-selling book, Unstoppable he is also the founder of a multiple 7-figure fitness Empire.

 

Are you stressed and strapped for time? Today, Craig shares his story as well as a massive amount of tips you need to put into action if you need more time — cause that’s just what he does: gives you the structure to be successful and incidentally, find 10 more hours to play with, every week!

 

Mentioned in this episode

 

Craig Ballantyne

 

 

Ryan is joined by Omar — who runs Margin Business, an Amazon optimization agency — to talk about finding and hiring that anchor employee, the one who frees you up to build your business rather than work in it.

 

How do you hire for a role that hasn’t been systematized? Ryan shares the 3 most important characteristics that this person needs to have. He also highlights the critical steps to getting organised for that first hire to work out.

 

Mentioned in this episode

 

Marginbusiness.com

Turnkey Product Management

Outstanding Foods

Ryan “DMT” Moran makes an appearance on his Ayahuasca Shaman’s podcast to dive deep into every spiritual pool available and investigate how they relate to one another.

Join them for a thoughtful discussion on Ryan’s spiritual journey to this day, how Ayahuasca fit into it and where he thinks it may lead in terms of personal and professional development.

 

Keep in touch

 

@RyanMoran

@RyanDanielMoran

 

Mentioned in this episode

 

Zach and Jess Poitra

Jeff Lieber sits down for an interview with Ryan Daniel Moran. Is Ryan a robot? He shares the one aim that drives all of his actions and how his personal routines enable him to get more done.

 

Jeff and Ryan also discuss how to build an audience in Amazon, as well as how to prepare for the future in order to thrive in the long term despite Amazon changes.

 

Mentioned in this episode

 

Turnkey Product Management

Sign up for the Playbook for Amazon Class over at Capitalism.com/AmazonClass

 

Tweetables

 

“I think the biggest opportunity, the biggest white space, is building brands around audiences.” — Ryan Daniel Moran

Bradley comes on the Freedom Fastlane podcast to have permission to get unstuck.

 

Today, Ryan gives advice he rarely gives, and he coaxes Bradley into realizing you know what you want, even when you think you don’t know! Also, how to best use your social media when you’re an introvert.

 

Mentioned in this episode

 

Black Rifle Coffee

Mizzen+Maines

Ryan picks up a thread he didn’t get to on the last episode: his predictions for the coming elections, Woohoo! Controversy! He names names, makes bets, and draws interesting business lessons from the current candidate positions.

 

Ryan also touches on the lies he has believed about money and his current understanding of freedom.

 

Keep in touch

 

@RyanMoran

@RyanDanielMoran

Patrick Donohoe interviews Ryan Daniel Moran in this intimate conversation about the nature of Capitalism and how defending its core principles serves humanity on a large scale and time frame.

 

Patrick and Ryan also touch on the hardships, failures and challenges of entrepreneurship as well as discuss politics.

 

Mentioned in this episode

 

Alexandria Ocasio-Cortez

Andrew Yang

Toms Shoes

Joseph Shumpeter

Frederich Hayek

Ray Dalio

Turnkey Product Management

 

Quotes (edited)

 

“Profit is the reflection of you doing good, and with that you can do whatever you want, you’ve already paid your debt to society by doing that good thing in the first place.” — Ryan Daniel Moran

 

“The only person in politics smarter than AOC is Donal Trump.” — Ryan Daniel Moran

 

“Today is the first time a message can be delivered at scale, and because of that, we are now incentivized to do whatever gets attention on a mass scale, especially when you’re doing something like running for president.” — Ryan Daniel Moran

Douglas retired from his family business in 2011. He battled burnout and depression and has been dabbling in longevity meetups. He is looking for involvement.

 

Ryan helps him see how he’s already filling a niche — he looks good at 67! Now he needs to start, Ryan breaks down what he should do.

 

Mentioned in this episode

 

FlynnCon

 

Ray Kurzweil — The Age of Spiritual Machines

 

Meetup

 

Peter Attia

Ryan opens up today’s edition with some business news you need to find interesting — pay attention!

 

Creativity is the key to your pursuits, why? Ryan shares the insights he’s picked up over the thousands of attempts at creation he’s made.

 

Keep in touch

 

@RyanMoran

 

@RyanDanielMoran

 

Mentioned in this episode

 

Zevia

 

Virgil’s Soda

 

Quest Nutrition

 

One bars

What does it mean to be a man and an entrepreneur today? Ryan shares his thoughts on masculinity, loneliness, creativity, capitalism, growth and religion.

 

Ryan opens up about what influence he wants to have as a man and what he has learned about women. And tune in to hear the number one rule of business he has always violated as well as what you should be willing to sacrifice in the pursuit of truth.

 

Key takeaways

 

Men are trained to shoulder and carry the burden, do it alone, and do it in silence. This is a lie.

 

Ryan’s journey started with being aware that he felt alone and noticing that every aspect of his life was better when he wasn’t.

 

Challenge [8:13] Ryan shares his biggest challenge so far in his journey as a human, a man, and an entrepreneur. He also touches on his take on the meaning of life.

 

[10:00] Loneliness shouldn’t be man’s default state, but it’s the case for the majority of male leaders today.

 

Capitalism [12:29] Capitalism.com is one of Ryan’s entrepreneurial ventures and it’s been the vehicle for building the community he’s looking for.

 

[15:12] Ryan talks about the extraction versus the input mentalities he sees in young entrepreneurs and explains which of them best benefits Capitalism as a model.

 

Part of why Capitalism.com exists is to change the conversation around entrepreneurship.

 

Fear and purpose [22:10] Who does Ryan fear the most in this world? He explains the pitfalls of eschewing in opposition to the importance of finding purpose.

 

[24:44] A 25 year plan is Ryan’s way of harnessing his ability to make good decisions long term. The benefits of long term thinking cannot be overstated.

 

Ryan is expecting his first boy in December — this led him to an ‘oh! shit’ moment — and it may well be the start of his thought process beyond the 25 year mark and into “post-Ryan”.

 

Q1 [31:19] Mike asks Ryan about working with very — very — young entrepreneurs. This leads to an interesting conversation about perception.

 

Q2 [37:17] Kids don’t have any preconceived notions, should it not be easier to make them entrepreneurs? Nature vs nurture: Ryan opens up about what he wants for his own children.

 

Q3 [40:15] Still want to buy the Indians? Yes, but… there’s a caveat! And this is a multi-part answer on how Ryan has grown and who he has grown into.

 

Q4 [46:38] John asks what is the impact Ryan wants to have on the world? To be an example. The perception of men and masculinity is of destruction and divisiveness. Masculinity is more about leadership, service and kindness.

 

Q5 [50:36] Leadership comes with criticism. Is there any way to avoid it or do we have to steel ourselves?

 

“Believe those who are seeking the truth; doubt those who find it.”

— Credited to André Gide, 1952. Translated to English, 1959 (“Croyez ceux qui cherchent la vérité, doutez de ceux qui la trouvent.”)

 

Q6 [57:04] How did Ryan lose his religion? In short, the church has a lot of dogmatic people claiming to have found truth and Ryan isn’t done looking for it. But in reality it was a complex, scary and painful journey which may someday become a book.

 

Q7 [1:02:12] After questioning his faith and losing his religion, where is Ryan today? Ryan offer a vulnerable, honest and very personal answer.

 

Thanks for listening!

 

Mentioned in this episode

 

Capitalism.com x Paradigm Life’s Patrick Dohonoe — Free wealth strategy guide

 

GoBundance

 

Quotes

 

“Men are trained to shoulder and carry the burden, as well as to do it alone. This is a lie.” — Ryan Daniel Moran

 

“I just find that I make better decisions the longer term I think, it enables you to factor more things in.” — Ryan Daniel Moran

 

“Are you here? Am I safe? Do you love me? If you think about it, ever fight you’ve ever had with a woman had its roots in one of these three things.” — Ryan Daniel Moran

 

“Listen to the man who pursue truth and flee from the man who has claimed to have found it.” — Ryan Moran quoting André Gide

 

“American Christianity specifically keeps most people from experiencing God that Jesus of Nazareth referenced.” — Ryan Daniel Moran

 

Today Ryan talks to Kei Nishida — Author and founder and CEO of JapanesGreenTeaIn.com — a business for which he’d like to acquire more customers and see their sales increase.

 

Blog traffic is working, email channels are working and event presence is working… how do you increase scale speed? Ryan offer tips from ramping up content writing to using the attention you’re already getting to your advantage.

This is a short clip from a recent event when an attendee asked what to do with your time once you’ve achieved a certain level of success.

 

Ryan touches on the feeling he’s chasing, more so than a passion, it’s a goal of family, tribe and community.

Ryan sits for an interview on the Outsourcing and Scaling Show with Nathan Hirsh he shares his thoughts on “Amazon businesses” and tips on how to break from that and into a real business.

 

Also, did you ever wonder what Capitalism.com’s structure is like, how Ryan structures his schedule and what he’s learned about building company culture? Tune-in for a peek behind the curtain!

 

Key takeaways

[2:35] Nathan takes a minute to introduce Ryan “Delicious Leftovers” Moran to his podcast and asks him to share a little bit about how he was as a child: try to remember how you used to have fun.

 

First ventures and umpiring lessons [5:16] Ryan doesn’t consider ever having had a first “serious adult” venture. It was really more of an accumulation of all of his smaller endeavours, driven by the goal of becoming a real estate investor. Both Nathan and Ryan used to umpire, they talk about the kinds of lessons they learned and skills they developed.

 

“An Amazon business” [8:15] The tools have changed drastically, from the time Ryan was coding dreamweaver on a dial up modem. But with more resources and ease of opportunity, there are now more players competing, so the game has become about quality — both in product and customer experience.

 

Most people are short sighted though and will start thinking that they run an Amazon business. No one ever says “I have a Walmart business” or an “affiliate business” but people do say I have an “Amazon business” the reality is that Amazon is a customer acquisition strategy, not a business.

 

People who win are the ones who do digital marketing, who focus on people.

 

Where to start [11:48] Ryan’s advice for people who want to start marketing starts with a mindset change: an AMazon business doesn’t exist, you need to start building your own asset.

1. Budget your profits — the cheque you get from Amazon is not your money, it’s the company’s money.

2. Invest in customer experience.

3. Build an audience — either build it yourself or create a long term partnership with an influencer.

4. Try your hand at search engine optimization, no one is doing it: you’ll have an edge.

 

People [15:04] Making money is about people, it’s about who you surround yourself with, and it’s about your emotional intelligence. You have to learn how to succeed through others.

 

Ryan shares what he hates to do that is critical to moving forward in building your business: job descriptions… What is required to move you forward? It’s always the right time to hire when you know what you’re hiring for.

 

The opposite never ends well, Ryan has failed that way many times and he shares a few.

 

Structures, meeting and company culture [22:53] Ryan shares a bit about how he structures his businesses: who’s in charge of what… He also touches on the traits he looks for in his teammates and colleagues, how he runs meetings and what kind of culture he is trying to develop at Capitalism.com.

 

Two things Ryan learned through personal experience: if your culture sucks, something about you sucks, and people need more guidance and feedback than he thought from the get go.

 

Scheduling [30:13] Ryan touches on which parts of his schedule he protects and which are more flexible, his current objectives and focuses as well as what he chooses to do weather it’s morning or evening.

 

Owning the Cleveland Indians [31:37] When Ryan was 12, he wanted to be the General Manager of a Baseball team but he also realised that if you are the general manager, someone has to hire you — you are not in control. The owner is in control.

 

Nathan and Ryan nerd out on Baseball.

 

Capitalism.com and CapCon [34:39] Ryan shares what the purpose of Capitalism.com is and explains how the Capitalism Conference was born, what its goal is and what’s in the cards for the future.

 

Thanks for listening!

Jason Franciosa — long time follower of Capitalism.Com as well as Co-Founder and CEO of Element 26 — joins the show to ask Ryan some questions on how to go from $50k a month to the $100k a month mark.

 

Tune in to hear Ryan’s tips on not skipping steps when planning ahead, how best to communicate with customers, better ways to build audiences and finding the magic-making team member.

Corrupt politicians? Economic hardship? Income inequality? Compared to who!? When!?

 

In North-America, primary needs are met and more often than not, wildly exceeded. We have lost most of our bases of comparison and so the ability to evaluate our relative situation. Ryan shares his fears around us forgetting how good we have it and what we could lose as a result.

Are you in the low 7 figures, and a bit stuck? You might’ve become an Amazon channel manager. Ryan explains how to get off the hamster wheel and build up and past 7 figures.

 

Key takeaways

The three parts of business are pretty straightforward: 1. Sales channel, 2. Product and 3. Audience. Uniting these three aspects is the key to propelling your brand past 7 figures. Here’s how.

 

BUSINESS PART 1 [6:13] Sales channel — where are your sales coming from? For most of the world, the answer is not Amazon…

 

You are a channel manager. On a hamster wheel. [9:52] Somewhere in the low seven figures lives the hamster wheel in which you can’t grow as fast as you used to and you can’t do all of the work alone. That’s when you know you’re an Amazon channel manager. It’s humbling.

 

Tip: Don’t fall into the trap of then becoming a — let’s say — Shopify channel manager on top of an Amazon one…

 

Getting out of the wheel will suck [13:04] There was a time, when you just started your business when you sucked at it. But you got better. Now you’re good, the only thing that threatens you is if Amazon makes a change… So you protect your investment and you enter defense mode.

 

The only way out of defense mode is to hire better people who do specific things better than you.

 

Tip: After 180 days if a new hiree is not out-earning you, they may be the wrong person for the job.

 

Now you can focus less on working in and more on working on your company...

 

BUSINESS PART 2 [15:25] Products! No one got big, got rich or got famous selling the same product as everybody else. This is the unhappy place where we’re trying to outreview our competitors, over analyse our keywords and wage price wars.

 

Risky business [24:52] If you’re over a million, it’s time to take some risks on products: create a product people actually want, not what everyone else is white labelling from Alibaba.

 

More risk = more reward.

 

So, your sales channel is optimized and you have a unique product in the marketplace: you are ready to jump off the hamster wheel and into the big league.

 

BUSINESS PART 3 [26:38] Audience! Ryan’s favorite audience builder is currently search engine optimization — what’s old is new again — in fact all of his companies were built on search engine optimisation and email.

 

The hero’s journey [31:35] Whatever you sell, you should always remember that it’s about the people who buy your product and how it helps them in their journey: people don’t care about you or your business, they care about themselves. They are the hero. They are Luke Skywalker.

 

You are not the hero, neither is your business. You are Yoda, you serve the hero.

 

Tip: Add an email insert into your packaging, start turning sales into CUSTOMERS.

 

There is a huge difference between a sale and a customer, and the latter is where real value is built…

 

Ryan’s closing tip 1 [42:21] You are at a million or up and can’t pinpoint what your business’ purpose is — aside from more sales — you are in trouble. Figure out who you are.

 

Ryan’s closing tip 2 [47:09] Where is you time and focus going? Outsource all outsourceable tasks and spearhead new initiatives — stop being the operator of all things and start being the leader of all things.

 

Thanks for listening!

Former pitcher for the Cleveland Indians Nick Hagadone joins the podcast today — a dream comes true today for Ryan and a great learning opportunity for listeners to find out what tips Ryan had for the ex-MLB star to maximise his businesses returns.

 

Are you looking for some pointers on how to how to craft a launch plan? What about things you should do to get daily sales? Sit-in on this star-struck interview.

During Seller Con in Las Vegas Ryan got mobbed backstage by digital marketers with bunches of questions. Today’s episode delivers some seriously unfiltered Ryan.

 

Watch your ears though, there is some colorful language on top of some interesting pointers and a few blunt, blunt answers!

Get ready for today’s episode, it’s finally part 2 of black man vs. White man!

 

Follow Ryan “Debate” Moran and Billy Gene into a multitude of controversial rabbit holes and hear what Billy had to say that may have changed Ryan’s mind on some subjects.

 

Key takeaways

 

Trump or Obama? [5:43] Billy and Ryan set the tone for this dialogue by going over drunken items from the last black man vs. white man debate — are people more divided than during the civil war? Are things better or worse for minorities? — and open up this year’s conversation with a personal story from Billy.

 

Putting other things first [:] Ryan points out that his choice to support Trump, or not, would be driven by his upbringing and his choice of peers.

 

Billy rebutts that as a black man, it’s hard to put other things — upbringing, peers, etc. — before race since so much of his experience of the world has been dictated by it.

 

One racist thing [13:35] Ryan asks if there is one thing about Trump that stands out as racist.

 

The tagline! Billy offers that Make American Great Again refers to a time past, but which? Maybe the one when people of color were segregated against and women overlooked — what about that could you possibly like as a black man. What the f**k does great again mean?

 

Representation [18:26] Billy notes that perception is key, and that we understand ourselves in the context of what we see, i.e. when he watches a 1920’s film, he understands that he was the milkman. So building pride and making certain that strong black representation exist in every area of life is important to him, he’s plated his Lambo “I’m black” — even if some white people take it personal!

 

Ryan concedes a point!

 

The opposite of racism? [21:40] Ryan asserts that he avoids making assumptions based on race and gender while Billy claims — as an advertiser — to be all about assumptions.

 

Billy thinks forcing hard conversations may be the one positive thing to stem from the Trump movement.

 

Privilege [24:38] Billy offers that privilege is the innate leg up that a white man may not realise he has in comparison to a black man. He also offers up the main opposing views of both sides which tend to generate disconnect:

1. Don’t say you came from nothing because you don’t know what nothing is.

2. Don’t villainize me for being born with what I was born with.

The true leg up is having people like you, in your surroundings that were successful, that’s when you believe it’s possible.

 

The controversial voice of privilege [29:10] Ryan agrees, but counters that privilege is less of a factor in success than ever before. Billy acquiesces but adds the following caveat: it isn’t gone and people are still not equal.

 

Empathy [31:33] In a “black man or white man succeeding” scenario, Ryan says he would bet on the person coming at a disadvantage. Billy immediately counters that this may be because Ryan doesn’t really truly know what disadvantage is. And that is privilege, with a little bit of lack of empathy sprinkled in.

 

Billy shares his personal story of privilege and luck which took root in his parent’s fight against disadvantage.

 

The key to moving forward with this whole debacle is empathy: for people who are privileged to be cognizant and humble about it and for the people who had none not to villainize.

 

Responsibility [36:40] Both Ryan and Billy agree that people who have privilege also have a responsibility to make other people’s lives better, whether or not that privilege was given to them or if they worked hard for it. And people without have a responsibility to themselves.

 

But people with too much privilege or too long of a history of privilege tend to get soft…

 

Is Billy stumped?

 

Soft, soft privilege [40:00] Ryan argues that socialist government policies like raising welfare, social safety nets and etc. play a role in softening the masses. Billy offers a personal caveat.

 

What is the role of government? [45:40] Ryan and Billy discuss the role of government: should governments force the “benevolent responsibility” of successful people? Should there be a fee for becoming successful? And once a program is successful, should it not be cancelled?

 

Ryan offers that Federal Government should only exist to protect our borders, freedoms, rights and constitution and State Government should decide everything else.

 

Abortion [48:35] Ryan is of the mind that State Governement should decide their own abortion laws — even if he thinks Alabama’s law is whack. The philosophical question that underpins the abortion debate revolves around when a fetus deserves equal protection under the law.

 

Billy debates whether men should even vote on it.

 

Marriage [54:33] Billy asks about the white entrepreneur’s recent obsession with open couples. Ryan isn’t even certain what he thinks about marriage but he does think that the recent spike in non-traditional narratives in the entrepreneurial community is driven by loneliness.

 

Entrepreneurship [1:00:40] Both Billy and Ryan believe that people have come to mistake entrepreneurship and freedom and it has created a fad around becoming an entrepreneur.

 

Instagram has created this idea that you can have the house, the car, the plane, the travel, the company and it’s a mistake.

 

Freedom and money are not mutually exclusive.

 

Looking for a rabbit hole [1:04:58] Ryan and Billy shop for another rabbit hole to tumble into, they go from universal basic income to the next election to what freedom means.

 

Freedom [1:07:05] Defining what freedom means to you is usually a journey that starts with setting a goal. Humans are easily bored, so finding the problem you want to spend some blood sweat and tears fixing is key and once it’s fixed, it changes!

 

It always changes and it’s very personal, Ryan and Billy find a very real human common ground.

 

Rapid fire [1:10:40] Ryan asks Billy business questions:

1. Fear of loss? Losing will make the win look different.

2. Fear of change? Embrace change with grace is a core brand value.

3. Driver for scale? Simplification.

 

Billy shares the peace he found with letting go of Billygeneismarketing’s reins — and the difficulties of letting the team make mistakes — having it become an asset that permits branching out into new ventures.

 

Ryan shares how trippy this is for him since Billy is describing the exact path he’s been on for the past 2 years.

 

Million dollar studio [1:17:12] The financial driver behind Billy’s business growth as well as his awesome studio and team was … *drumroll* … Ads! More specifically ads to video sales, that is the model.

 

Final controversy [1:19:00] Billy offers up the last piece of discussion: traditional therapy and medications. The typical person who commits suicide is the white male. Billy offers up that the “get bigger problems” might explain why minorities have have a different perspective and much lower suicide rates.

 

Ryan adds the “get soft and purposeless” as an aggravating factor to white male suicide rates. Two things make our lives feel fulfilled and happy:

1. Meaning

2. Community

 

Affluent people tend to lose both, especially if you don’t do most of what Billy and Ryan have discussed in the last hour: redefine your goals and focus on social responsibility.

 

Ryan goes full circle and pick the disadvantaged person again because they will be less derailed by adversity than the one who had it made.

 

Race again [1:28:20] Billy uses a sports metaphor to illustrate that the idea that “we’ve come so far, let’s double down” is a hard pill to swallow.

 

Also, if you want the women’s soccer team to get a raise, watch the damn games.

 

Closing out [1:31:15] Having these types of conversations helps contextualize everyone’s perspective, there is white privilege, there is black privilege.

 

But for people in the U.S. to have these dialogues, they need to be out of the “needs” category — you can’t worry about other people’s problems if you’re not sure how you’re going to eat.

 

In the meantime, Billy and Ryan share a hilariously awkward handshake.

 

Thanks for listening!

Marianna’s interest in blogging began in 2014 and eventually led her to start The Collective Mill a resource that helps women launch their own blog.

 

After her email list grew from 500 to 17 000 on it’s own, she is looking for guidance from Ryan on how to monetize her website with her course. His advice is not what she thought, listen in to what Ryan thinks her next moves really should be.

Ryan used to laugh at his roommate for doing this, but after one session, he was hooked.

7 years later into that process, he interviews a practitioner of the work in Network Chiropractic, Dr. Cliff Inkles.

What is this woo-woo weirdness? Ryan, C-Money and Dr. Cliff talk through the process of Network Chiropractic.

Today, we feature an in depth interview with Ryan about some seldom shared ideas he has on Religion, Politics and Business.

 

Ever wonder what Ryan’s most controversial thoughts are? Tune in for that, as well as some tips for better living and serious insight on what the point of religion is, what the outcome of the next election is going to be and the greatest metaphor for life: sports.

 

Key takeaways

 

Letting go [5:08] Ryan broke from his faith in what was probably the most painful event of his life so far.

 

However, when you are ok with breaking from everything you’ve known, you are also able to question every other normative aspect of society. And because people are usually dogmatic, this ability becomes a strategic advantage.

 

The origins of questioning [6:43] The Baptist church is very dogmatic in terms of scripture being the word of God, and Ryan began questioning the literal truth of scripture.

 

Is the Bible really the inspired word of God? He concluded that it was not, and this launched his pursuit of truth, which is the whole point of spirituality.

 

“Trust those who seek the truth but doubt those who say they have found it.” — André Gide

 

2 Party system [13:00] We’re already starting to see the cracks in the system and Ryan shares his predictions on its lifespan:

 

The last Republican election had 17 people on the debate, the Democrats are now running more than 20 candidates who qualify for the debate.

 

So by 2024, more than 50 people could be bidding without any clear front-runner. What this means is finally some room for independents and probably time for a more democratized election.

 

The Indians [18:00] Around June first the Indians were 28 and 29, Ryan thought “punt the season”. Since then, they’ve gone 38 and 16.

 

What happened? The team started playing for Cookie, the starting pitcher who was diagnosed with Leukemia: now they had a reason why.

 

Isn’t it a great metaphor for life: You can have all the raw ingredients, all the talent, but if you don’t have a reason why, it all gets left on the sidelines.

 

Team culture helps, but so does the human tendency to believe projections rather than reality, so the expectation to win — or lose — has a role to play in the outcome.

 

Winning [26:00] Predicting the outcome of elections has been relatively easy for Ryan, especially when people are “voting against X”. That is usually a great indicator that X will win: you are still focusing on them and it usually means the other candidates have no real substance for you to rally to.

 

The entire House Democratic caucus is focused solely on electing someone who can beat Donald Trump! Joe Biden even said his only goal was to beat Donald Trump.

 

The only people who may have shots if nominated would be Andrew Yang an Tulsi Gabbard: they're running on real issues — even if Ryan is not a fan of their solutions!

 

Free market [28:52] Should I have the right to consume anything that is destructive to me? Or alternatively: does someone have the right to prevent me from doing something to myself?

 

Ryan thinks that if you are going to have restrictions, you can only try to police the market, knowing that this will result in an underground industry.

 

Ryan still has an incomplete opinion on drug policy, but he does believe that punishing the individual is a lost cause.

 

Marketing the wall [33:07] The wall was always a false policy: it was a marketing tool and a negotiation tool.

 

It got a lot of attention and enabled Trump to say that 3 ½ years later “there’s still not a wall, we still have work to do, don’t let them take it away from us!”

 

What will happen is that some parts will be built — some already are and some were already built before Trump — and the rest will be a technological solution that he will call “a wall”, and a win.

 

Consumerism [34:32] People consume out of fear. When you are happy and at peace, you do not have endless consumerism and the opposite is true as well. We consume to fill a void that cannot be filled by consumerism.

 

Mental health has to be the next conversation we have as a society — that and marriage — those are the great debates coming.

 

Quick hack [36:27] Meditation, therapy, personal and physical development inform better decisions, but Ryan has found that the one thing that keeps all of those practices running at their best is sleep. It’s the one thing that makes everything else easier or unnecessary.

 

What he monitors is being up late at night working and if by 9 o’clock he feels like binge eating, it means he needs to go to sleep.

 

Controversy! [40:38] Prescription drugs are something Ryan has come full circle on after using Modafinil and Metformin — which is big in the biohacking community — his doctor recommended it as a net positive despite the side effects. He mainly sees those as preventative care and not as solutions to ongoing problems.

 

The one thing [45:01] If you do only one thing that will have a net positive impact on your well being, Ryan recommends that you spend the time to identify the most traumatic experiences of your life, and see what comes up.

 

Ryan’s parents’ divorce, it turns out, was a lot to unpack even to this day, and yielded interesting information about his personality.

 

The seed of change, if you are looking for change, is in analyzing those experiences. It can start with journaling.

 

Goals [48:10] Ryan aims to do less. And clean up the neurotic decisions he’s made in the last couple of years.

 

Thanks for listening!

Wendy has been really very busy working on getting her business where she wants it to be, but she isn’t seeing the needle move.

“Do you want a testimonial? You just changed my life!” find out what Ryan told Wendy Kim during this exclusive in-person one-on-one.

Every time Ryan visits his grandparents, he pretends it’s the last time. He’s been asking them about their lives, their greatest moments, regrets and secrets for longevity and happiness.

Today he shares what 2 things all of his grandparents agreed was key to a fulfilling life even through economic depressions and wars.

John Mackey, Founder of Whole Foods, took a liking to what Cap.com is doing. In this never before shared talk from the Capitalism Conference, he shares the story of how he grew Whole Foods.

 

What exactly is Conscious Capitalism? John takes us on a brief history tour of Capitalism, how it came about, what it drove and what it should become.

 

Key takeaways

 

Capitalism [3:51] John outlines a few of the ten principles that underpin true Capitalism, not the crony Capitalism -- or Crapitalism -- we see today. He also paints a portrait of the United-States’ steady decline in economic freedom.

 

A brief history lesson [8:00] 200 years ago, 90% of everyone alive was poor, but as Capitalism began in Holland and steadily spread all the way to North-America and Asia, prosperity has since then increased 10x in the low lines!

 

Zero sum games? [14:55] John debunks the idea that for someone to become rich, another is required to become poor. In truth, where Capitalism is embraced, the floor rises: mortality and illiteracy rates drop and GDP rises.

 

Morality [18:05] Capitalism’s voluntary exchange principle (competition) easily contrasts with Socialism where the government controls everything (monopoly). In terms of ethics, it’s hardly a difficult choice: because no one owns customers, competition forces businesses to always strive to be better in order to keep the privilege of their customers’ money.

 

Not only is it ethical, Capitalism is the only system that drives growth and innovation. The only system that creates value.

 

Scandinavia [25:16] Sweden - that Socialist beacon - has a corporate tax rate of 22%! Compared to that of the U.S. at around 40%, you begin to get a sense that when businesses are allowed to keep their money and reinvest it, it really drives prosperity.

 

Sweden is not really Socialist, it’s a Capitalist country with a really strong social welfare component, a safety net: they take care of their people.

 

Perception [28:29] Despite business being ethical - voluntary exchange, noble - elevating existence, heroic - creating prosperity… Despite all of that business people are mistrusted, John tries his hand at why this may be.

 

Technology and people [35:09] We are better informed, connected, educated, becoming more intelligent, living longer, more mindful, more aware, more conscious. In that sense, we are the evolution companies must take, businesses have to become better, more conscious.

 

Conscious Capitalism [38:56] John walks us through the 4 tenets of conscious Capitalism.

1. Purpose

2. Stakeholders

3. Conscious leadership

4. Conscious culture

 

Conscious leadership [40:42] Work on yourself, know yourself, it’ll make you a better leader. Emotional intelligence is worth its weight in gold, and if you’re in the service industry, hire for that.

 

Understand who you are and what you’re not good at to avoid hubris, because nothing corrupts the mind like success! It isn’t about you, you are to serve your business and your stakeholders.

 

Old tips! [52:00] Because he rambled before, he can’t ramble now, so John quick-fires his tips! Life is short, do what you really care about. Learn and grow, always. Invest in your relationships. Practice forgiveness. Move away from ideology: it is intellectual death. Find coaches and mentors, but know when to make you own decisions. Culture eats strategy for breakfast.

 

T.A.C.T.I.L.E. [58:49] John talks about a few of the items in the book Conscious Capitalism, including the role of love, integrity and ethics in your business.

 

Conclusion [1:01:00] There is nothing we can’t do if we unleash our creativity and keep creating value for the world.

 

Thanks for listening!

This episode is straight from Flynn Con in San Diego put on by Pat Flynn of the Smart Passive Income podcast.

We set up a Capitalism.com advice booth and waited to see who would walk over and sign up to sit down.

An attendee named Jessica Dhillon came by, having never heard of Ryan Daniel Moran or Capitalism.com before, and she asked about the direction she should go with her new podcast - The Smart Franchisee.

In her show directed at entrepreneurs and 9-5ers who want to buy a franchise, she gives the real story about what it's really like and what you need to know before buying a franchise.

However, she worries about being too blunt, making enemies, or being too controversial. On this episode of Freedom Fast Lane, Ryan shares his thoughts about all this...

Today’s episode is a leaked interview with C-Money where he asks Ryan pointed questions on which subjects he chooses to talk about during the 8-Figure exits workshops and why.

 

Get a glimpse of Ryan’s strategic questions directed at helping shift entrepreneur mindsets from working in their businesses to running their businesses.

 

Key Takeaways

 

X-Figure exits [1:37] The workshops are there to lay strong plans to build the exit. They are built to help remove some of the stresses of business.

 

The Big Picture [2:43] Setting the amount of money that you would be comfortable living your ideal life with is the first step to breaking down the path to it into manageable pieces. It also provides a filter through which you should make all your other decisions.

 

Most can’t handle it [4:15] Entrepreneurs don’t all have the skillset, time, knowledge or energy to run an 8 figure business.

 

Giving up equity [6:11] Your job as an entrepreneur is to bake the biggest pie possible, and if you’ve baked a big enough pie, you will have enough to share. But to do this efficiently, you need to find the people who have the ingredients so you can oversee the baking!

 

Hiring? [9:27] Attracting and retaining good talent is simple: people want to be part of something and they don’t want to work for crappy businesses: you have to build something people care about. The tough thing for entrepreneurs is they often don’t care about the business, they care about what it gives them: guess who doesn’t like it either…

 

Only build the business you want!

 

Thank you for listening, it means the world.

 

Mentioned in this episode

Capitalism.com/FFLpodcast

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

This is part 2 of a 2-part discussion with Patrick Donohoe, the go-to wealth management guy for Ryan’s wealthiest peers and today’s discussion is centered on how everything comes back to ‘who’.

Where do The One Percent really invest their money for the highest ROI?
This second part of the interview explores this very idea.

 

Key takeaways

 

Everything is people [6:36] everything that has to do with money involves people, successes, demises, everything - Patrick shares how some of his clients and friends use the Kiyosaki B-I Triangle to audit new companies they purchase.

 

The Pareto principle [10:00] Products are a reflection of what you are doing as a team in the world - choosing who your team is, who your customers are and what systems and structure underly a business is more important than the actual product.

 

Shifting mindset [13:10] there is an enormous step to take from being self employed to building a sound company and most people will not be able to take it.

 

Old clues [14:17] Partick shares how he learned to look for clues from older generations and how he understood that you need to not wait to live your life.

 

The solutions [19:33] most people are in their own way: the actual hard work is to define what it is you want and why you want it. When you figure that out, all of the solutions are there.

 

Pick an aim [23:10] Because most of us live in a world of plenty, where lethargy can lead to survival, picking a goal just to get up and start is critical. You will be able to adjust the aim as you learn and refine your values.

 

Bespoke investment strategies [25:54] Finance isn’t as complicated as people believe, and there are so many options to choose from that one solution will not fit all, you should customize your investment plan to your specific needs.

 

Is this for you? [28:38] You can find Patrick Donohoe’s book Heads I Win Tails You Lose: A financial strategy to reignite the American Dream, in hard copy and in audio version by following this link. For more information visit paradigmlife.net

 

Relationships [30:58] Patrick shares how he came to understand that he had to move away from his introverted tendencies and that the ultimate value proposition is in relationships.

 

Subjective pleasure [35:32] Patrick takes the discussion home: figure out why, and Ryan shares the 5 steps to freedom:

1. Decide

2. Cut out

3. Expand

4. Invest

5. Give

 

Editorial [37:52] Ryan shares his impressions from the interview.

 

Thanks for listening!

Today, Ryan and Khierstyn Ross discuss how most entreprepreneurs go about building their business backwards, rethinking the Hero’s Journey and using crowdfunding to launch brands.

 

Have you ever wondered what the next big thing will be? Ryan shares his prediction on the next big opportunity and how to tap into it.

 

Key Takeaways

[1:21] KRoss awkwardly introduces Ryan Daniel Moran in a nutshell and lays out what she’d like to ask during this interview.

 

Spoiled physical products people [4:17] The gravy train of sales Amazon created has enabled entrepreneurs to go at physical products backwards. It should all start with the audience.

 

What or who? [6:17] Ryan has ownership in 5 brands and is active in 3, WHAT you sell is important, but WHO you sell two trumps that by miles — let’s say a 20% to 80% ratio!

 

Identifying good brands [8:17] for Ryan, it’s all about audience, there is no other litmus test factor — they will tell you what they want from you and you can act accordingly.

 

7 times harder to get a new customer [10:07] most physical products people don’t talk about return customers, followup, backend, upsells, customer experience — they miss 80% of the scale that is possible!

 

Have you found an audience? [11:30] An audience worth the name has to be in your control (not Amazon, Kickstarter, Shopify, etc.) look for email lists, social media platforms.

 

Now the Amazons of this world are great R&D labs!

 

Mat or Yogi first? [12:51] Ryan’s first physical product was a mat and as soon as he placed the order he decided he had 6 weeks to build the audience for it. You have to manufacture your own demand.

 

The question you need to ask is: who is the person buying this?

 

Braingasm [15:33] identify who your core customer is — Ryan shares a story from one of his workshops.

 

Right person wrong product [17:00] Ryan shares his personal experience with having the right person and offering the wrong product.

 

Counterfeiting is par for the course [19:35] China isn’t the biggest culprit here: entrepreneurs looking for short term gains are. Tom Bilyeu shares this insight with Ryan a few years back:

 

1. When you launch, you have 18 months (less on the Internet) before people begin to copy you.

2. Innovate. Always.

 

Systems for scale [24:08] it really is always about the customer. Always. Ryan’s system for new products is asking his audience! Send out surveys, call superfans (yes, pick up the phone.)

 

Reimagine the archetypal Hero’s Journey: your business is the mentor and your customer is the hero. You are not the hero — you are here to remove obstacles from the hero’s journey!

 

Beta testing [27:34] develop a minimal viable product (a few hundred) sell them to your list, on kickstarter or even give them away then ask for feedback and innovate from there.

 

Thinking through the goal [28:40] a product launch is great to start a business, but not as a recurring revenue machine — what is it that you are hoping to kickstart? What are your products 3, 4 and 5.

 

Partnering with influencers [32:35] Ryan shares what he believes the next big opportunity for physical products brands is, and how to tap into it.

 

Thanks for listening, and get in touch with Ryan on Instagram @ryandanielmoran

 

Capitalism.com/8

This is part one of a two part discussion with Patrick Donohoe, is the go-to wealth management guy for Ryan’s wealthiest peers and today’s discussion centered on the mindset for wealth.

 

What are the first steps that happen when working with a financial strategist like Patrick? You will be immensely surprised — and get ready think about answers to really hard questions.

 

Key takeaways

[3:15] Patrick made his money in financial services. He shares his story, from moving van to where he is today and the mindset change that it all required.

 

Mindset will dictate your success [7:50] Having a lot of money does not mean that you will be wealthy. The one thing you have to do is figure out what it is you want to be doing in the end, money can’t be the goal.

 

1. What do you really want?

2. Why do you want it?

3. Have you been acting in a way to achieve it?

 

The infinite game [13:00] Retirement is anti-life, the idea is to keep growing in ways that maximise your experience of life and ultimately contribute the most to society. Be adamant about growing.

 

The menu [14:15] The way Patrick counsels his customers isn’t so much about products and strategies, but more about stages:

 

1. Certainty — no consumer debt, adequate reserves, healthy savings.

2. Vitality — you use your money to fund a fulfilling lifestyle.

3. Freedom

4. Independence

 

People are predominantly in the first and second stages. And a lot of people come to Patrick while in those 2 first stages — people are afraid.

 

Graduating from the Vitality stage [16:56] Graduation isn’t going to happen if you’re not taking a vacation.

 

With all this talk, Ryan begins to suspect Patrick’s work really isn’t about selling his customers products… Helping them find out who they are and what they want is more like it — and palliating their blind spots!

 

Captive [19:05] Patrick explains what Captive Insurance is — an insurance company you own that provides protection against legitimate business disruptions, and incidentally also serves as a tax ambiguity.

 

Passive cash flow = freedom? [24:00] Passive cash flow exceeding your expenses would sound like a good path to freedom? Patrick challenges this: freedom is a mindset.

 

First thing first is you should have a good bookkeeper just to get a sense of how your business is doing objectively.

 

The gap [26:00] The difference between what a person is and what a person wants is typically twofold:

 

1. Ignorance.

2. Discipline.

 

We are all our own worst enemies.

 

Social conditioning [27:51] There are a million possible financial strategies, but the way we are taught to think about money:

- It is the root of all evil

- Rich people are bad

- Money and time are correlated

 

So addressing those ideas we have — what is freedom, what is time, what is money is the first step to defining what the vision for your life should be.

 

What is your purpose, your reason, your soul?

 

Worthwhile pursuits [31:00] Due diligence skips over the people part… if you strip all of the numbers away, is there something there that still matters?

 

A business owner’s values and how they align with the business itself, as well as what their goal is in the long term are good predictors of a business's success.

 

The catalyst to eventually making it is the people running the company, their “why”, what they are after in life.

 

Losing [33:40] Who you are and how you act when things are going south say a lot about you… Patrick will not invest in a business owner that has never lost money.

 

Pause for some decisions [36:17] Before tuning in for part two of this in-depth discussion with Patrick, Ryan wants you to decide what you want and what you’re doing all this for. Decide what your worthwhile pursuit is.

 

Tune in next time, for the number one investment with the highest ROI!

 

Thanks for listening!

You want to start on Amazon, but you don’t know where? Or how? Or with what? Ryan helps you find the sweet spot and one sweet offer.

 

Key Takeaways

 

So, what are you selling? [:38] Ryan breaks down 3 criteria for choosing your first product — he advises you do them all together.

 

Criteria 1 [1:34] Focus on really big markets. Niche products and smaller markets will only ever provide small profits.

 

Secret [2:58] Big brands are crumbling… They can’t release products fast enough.

 

Criteria 2 [4:00] Choose products that you can differentiate.

 

Criteria 3 [7:39] Before you choose your first product, choose your second and third products because:

 

3 to 5 products x 25 sales a day x 30 dollar price point = Million dollar business

 

It’s an insurance for the medium term and a faster route to profitability.

 

Now I have to pick 3? [9:37] Pick a person, someone you are targeting or marketing to: do they have 3 to 5 things that they buy on a regular basis?

 

Make a decision [10:21] You can let the Million Dollar Brands training break this down step by step for you for free.

 

Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

Today’s episode is a talk Ryan gave at the Health FX event. He is speaking to people in health and fitness crowd, reminding them they are navigating one of the most opportune markets in recent history.

 

How do you Yoda-fy your audience — and why would you even do that? Ryan explains how to leverage your audience’s trust into a business building journey.

 

Key Takeaways

[1:29] The health and fitness industry is in a unique position in the entrepreneurial marketplace — it’s easier to build an audience.

 

[3:51] If you really want to make a difference and believe in sharing a message with the world, don’t waste your time, energy and attention trading clicks for dollars — build a long term asset, and build long term customer value.

 

[7:05] Here is what a million dollar business looks like:

3 to 5 products

20-30 sales per day

30$ price point

 

And what you need to take it off the ground is a 10k audience.

 

[8:47] Stop trying to reverse engineer what other people do successfully. Build for your existing tribe, serve them first and foremost.

 

[9:31] A brand is outsourced trust, and its asset is the audience. That is the basis on which almost all business acquisitions are made.

 

[10:56] Big health and food brands are quite agnostic as to where their profit comes from, but they are nowadays unable to innovate as fast as the consumer (information sharing has seen to that).

 

So if you have built an audience and trust, they will give you money — lots of it — to gain access to that asset.

 

[14:11] People will hand over leadership to individuals that they trust, and you are already leading your audience on a journey. You have their trust. Your job now is to show them how your products help them navigate that journey.

 

[16:00] The way we talk about physical health, mental health and lifestyle health has evolved rapidly in the last 15 years and as a result there a massive amounts of smaller communities waiting to be led.

 

[17:55] Yoda-fy your community and let them take it to the rest of the world.

 

Thank you for listening, it means the world.

 

Mentioned in this episode

Capitalism.com/FFLpodcast

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

John “Genie” Ruhlin makes his money through Giftology, a company he started 19 years ago by accident! It has now grown online courses, investment and consulting branches.

 

Did you ever receive a gift so thoughtful you still think about it? John talks us through the importance of giving in building relationships as well as how to give comfortably, but more than is reasonable!

 

Key takeaways

[3:05] John has started taking equity in companies to help them turn around. Why do people trust him to do that? He attributes his success in these ventures to surrounding himself with people who are smarter than him, starting with his partner (who people sometimes believe is a figment of his imagination).

 

Ryan has met Rod, so he can vouch for John’s sanity in that regard.

 

Convergent expertise [5:40] Having a complementary skill set in your partner is key and while Rod brought operational skills and strategy, John provided marketing skills and relationships.

 

Looking for a Rod [7:20] Ryan sends a message to the Universe: he’s looking for his very own “Rod”.

 

Dig your well before you’re thirsty [9:01] 3 years before ever meeting him — out of the blue and without any expectations — John sent Ryan a Cleveland Indians memorabilia box in the mail: just because he liked what Ryan was doing in the world.

 

The warm circle [13:50] Who are they and how do you identify them? — start with the people who are paying you, clients past and present, referral partners, influencers, vendors, mentors, advisors… Check for everyone who has believed in you — you may be surprised how many that is — and show them you value their contribution to your relationship.

 

John shares a cool resource for the Cap.com tribe:  referralswithnoasking.com

 

There are no metrics for random acts of kindness [19:05] Human beings are wired for reciprocity, so trying to quantify relationships for a measurable ROI is bound to feel awkward and fail. Give with no strings attached.

 

Connecting for opportunity [25:04] If you are resetting in your life or pursuing something new, make a list of 10 people in your warm circle and send them a hand written thank you card for how they impacted your life, book a time with them to catch up on THEM, what they currently want, do and need.

 

John advocates going a step further and shocking them with kindness! He shares a few stories of how he did just that and how the relationships he was building actually evolved.

 

Promo products are NOT gifts [31:46] Gifts are recipient oriented, not brand oriented. Giftology will never put your logo on a gift and neither should you.

 

There is a sweet spot for comfortable and thoughtful gift in terms of market value, and that tends to hover around the price of a nice meal — 200 to 1200 dollar range — so not a trinket and not a Rolex. The gift should be a tangible reminder of the relationship.

 

Gifting is not an afterthought [37:11] so much so that some of your marketing budget should be diverted… not to 20 000 people but to the 200 that matter most.

 

The Indians await! [42:04] Ryan wraps up the conversation by asking John what he recommends people shift in the way they think about relationships.

 

Thanks for listening!

Ryan shares how to get customers and then get them to buy from you, even when humans convert and buy more on a one to one basis,

 

This is an excerpt from a keynote Ryan gave at Seller Con in which he shares the tactics of converting.

 

Key Takeaways

 

Building an audience [1:40] for the next 18 to 24 months from this keynote, the organic reach is on Instagram.

 

1. Document the growth of your business — document everything, publicly.

2. Spend 10$ a day on ads to get followers.

3. Reach out to everyone who follows you or comments and say: “Thank you!”

4. Send your following to a first-in-line group.

5. Post every review, every piece of love, photos, all of it where you are documenting your journey.

2 types of audiences [3:17] Ryan presses pause on himself and breaks down the types of audiences and people usually only focus on one...

1. Awareness — audience for content.

2. Conversion — audience for purchase.

He explains how to profit from mixing those two types of audience you build, and it all boils down to one on one interaction.

Audience is the key to rapid growth.

Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

Today is a rant-isode on the pursuit of happiness as well as an update on Ryan’s life and businesses.

 

Have you been wondering what’s in the works for Capitalism.com? Tune in for Ryan’s break down of his personal goals as well as the direction he’s taking for Cap.com

 

Key Takeaways

[1:56] Calm magnesium calcium tea is today’s beverage of choice while Ryan experiment to give up coffee.

 

Will you just keep winning? [2:30] Ryan speaks to the strange delusion that entrepreneurs who have big success tend to believe they will just naturally keep on crushing it. NOPE.

 

The year after selling his last business was met with a few acquisitions and some seriously humbling moments. It then took one solid year of wound licking to find his voice again and decide on the direction of Capitalism.com

 

Change of pace [4:06] under the Capitalism.com channel, the podcast will now follow a 3 times a week program broken into 3 themes:

 

1. Mondays: The One Percent — interviews and events.

2. Wednesday: Wednesdays with Wyan — behind the scenes of Ryan teaching and non-business related chats (therapy, bio-hacks, illegal drugs, God, faith and religion, Trump, North Korea, 2020 election).

3. Friday: Freedom Fast Lane — audience submissions, Q&A, old episodes, etc. (Be on the show! Or submit your questions at Capitalism.com/FFLpodcast).

The future of TOP [6:50] In the real world as opposed to the Internet marketing world, 10 million businesses are the equivalent of just starting out… Ryan aims at talking to more people that are successful outside of Internet marketing: The One Percenters from all industries.

Send some suggestions of people to talk to that have a net worth above 10 million dollars but aren’t talking about it… ryan@ capitalism.com

The biggest shift [10:00] C-Money helped Ryan see how selfish he is in business and in life. And though people tend to disagree, he always has had that voice asking “when am I going to get mine” and some of that is healthy, but building a tribe requires actual selfless generosity.

Happiness as a biological survival mechanism [13:44] Ryan has a new theory that biologically we are wired to survive, and happiness is what occurs when your brain thinks it’s doing it. So what is the best way for us to survive and increase happiness? Ryan explains giving without expectation as a mechanism for tribe unicity and standing.

Pursuing happiness [16:34] Ryan has distilled the 2 ways for him to pursue happiness as opposed to the things he believes will make him happy.

1. Service — giving without expectation.

2. Sleep — enter the coffee fast.

BBP [20:39] Max Kerwick and Ryan have moved the Brand Builder Podcast to its own channel now! Make sure to subscribe to the channel.

Shifting away from selfishness [22:27] this is Ryan’s current attempt at getting back to what business should be — making sure your customers get what they want — as opposed to how rich you can get, or how little you have to do:

- Reimburse training course clients after they complete the program.

- Divert some facebook advertisement funding for an entrepreneur scholarship or investment fund.

All selfishness is fear based — no one who is truly happy is selfish.

Xenu’s secret plan [26:58] You can 3 step your way to a million, but after that you have to become a different entrepreneur — there is no recipe or plan for going beyond that.

In that vein, Ryan has begun putting together a curriculum for the backroom that aims at getting entrepreneurs ready and upgraded to take their own business beyond the million.

Wine With Wyan on the Woad [29:01] Ryan has a traditionally published book called 12 months to 1 million coming out in May 2020 and he will probably tour for it, but he’d really like to try his hand at touring earlier than that… If anyone listening can gather 50 business people, Ryan would gladly take his show on the road and go talk, drink and record with you!

Also, where do you guys consume live content?

@ryanmoranWant to join the team? [33:19] Capitalism.com will be looking for a full time “Podcast Manager” position, he explains what he’s looking for in terms of skill.

Also a “Head of Special Projects” for all the fun side projects… and a private equity partner, eventually!

[35:05] Not everything is going well, but Ryan realises that even if everything was going perfectly, his happiness would be the same as it is now, so the trick is really to seek happiness.

Thank you for listening, it means the world.

Mentioned in this episode

 

Capitalism.com/FFLpodcast

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

Today’s episode is an off the cuff talk Ryan gave as Erzra Firestone hosted at Digital Marketer for their War Room Intensives.

Ever want higher level information? This was for a room full of already established business owners so expect it!

 

Key takeaways

[2:53] Ryan introduces himself and recounts how he stumbled into the war room 10 years ago — coming full circle 10 years later today. AS well as how he found himself in physical products.

[8:40] Build assets that can eventually pay cash over time. But short term results are currently king, Ryan offers a game plan for building for the long term.

[13:29]They say that WWII got us out of the depression, but how does destruction stimulate the economy? It doesn’t but WWII left a lot of unused assets (we didn’t need to build bombers anymore, so we used those factories to build washing machines). Ryan explains that there are a lot of unused or undervalued assets in the world today whose purposes can be changed.

 

Get an asset [17:33] First, get an email list or social media following where you know you can get at least 10k people to see it. 10 thousand people is an asset.

 

Turn people into customers [20:06] So now that you have your asset, don’t optimise for numbers — that’s just an offer, short term game — turn those people into customers and a business, through customer experience.

 

Build a business [22:00] Native deodorant build a small but happy customer base and within 12 months of applying marketing knowledge, they had an asset worth a million a month selling 2 dollar deodorant. P&G bought them out 18 months in for 100 million cash.

 

Add assets to your business [30:05] Gary Vee is a good example. At any point he wants to add another revenue stream, he has the systems, the audience and the investors. Cash is an asset, relationships are an asset, traffic, attention, network, brand is an asset.

 

Build a brand [32:50] Brand is the promise that something will be fulfilled. Ryan gives the example of RX Bar started by some dude named Peter in his basement who built an asset which sold to Kellogg’s for 600 million dollars — You probably know more people, you have more resources, access, expertise, money and you know more about marketing than Peter did.

 

Cash is not the endgame [38:40] People are not buying cash flow and profits, people only buy assets that complement their other assets. Unilever bought Dollar Shave Club for a billion dollars, not because of cash flow, because of the customer list and the Youtube marketing systems and subscription services.

 

Recommendation [46:26] For the people who are aiming to leave something behind: trade cash for assets in the long term which will in turn generate more cash for you to invest in more assets.

 

Q&A [52:50]

Yes, get more assets, but the economy being where it is, is being a bit heavier on the cash side not a good idea?

 

What were Ryan’s tips on Amazon for Brian Lee?

 

If we have a physical products brand and a decent social media following, should we keep building up the community we have?

 

Politics! [1:03:28] Ryan is cut off from a political conversation by Ezra!

 

Thanks for listening!

 

Mentioned in this episode

Million dollar brands experiment: capitalism.com/brands

Today Ryan chats with his close friend and shares more about his personal roadmap to 9 figures.

 

Finds out just how Ryan plans to reach this lofty height, with inspirational takeaways that you can apply to focus your business for growth you never thought was possible.

 

Key Takeaways

[4:05] Andy welcomes Ryan Daniel Moran for a talk about his plan to build a 9 figure business.

 

Truth bomb [5:48] the closer Ryan gets to the financial success he dreamed of as a kid, the more he realises the people at the top are just people. It’s just a matter of the right strategy with the right habits.

 

Give yourself permission [7:24] Ryan shares the two ways he trains his brain to believe he can achieve the impossible.

1. The brain is a normalizing machine — it will make sense and accept what it’s surrounded with all of the time — so whatever your goal is, you have to surround yourself with it.

2. When you reach a certain level of success, you see that it was never impossible and so the next step becomes available.

Personal trainer, for business [12:00] 80% of Ryan’s work helping the hundreds of entrepreneurs he has is keeping them on track.

Capitalism Conference [12:26] Building CapCon was Ryan’s way of normalizing his surrounding to what he aspired to, and getting to the people he wanted to meet, hear and learn from.

At the first CapCon, Gary Vaynerchuk shares his flight plan and something clicked in Ryan’s brain: identify your singular skill, build a structure around it and grow it.

Always play the long game [17:20] Ryan no longer commits to anything unless he is ready and willing to do it for a year at the very least.

At the time of this interview, C-Money was still Chris and had been employed for 90 days! Ryan wanted to wait one year before passing judgement on how that new employee relationship rated.

Ryan uses growing life expectancy as an example of why it’s important to take time and invest time to achieve your goals.

Given enough time any strategy will yield exponential results, so the question becomes are you willing to commit to a strategy.

Roadmap to 9 figures [23:14] when Ryan sold his business, he came into contact with the really successful people that took it over, and watching them was a very interesting learning experience.

- They used little to no money out of pocket

- Installed an operating team (they were not buying a job, they were owners)

So this changed Ryan’s thinking about being an entrepreneur, an operator and an owner.

A company worth a million in profit can sell for 1 to 3 times profits. A million and over business can usually sell for 3 to 6 times profit. Beyond the 10 million cap, you’re opened up to institutional buyers and strategic acquisitions and are now worth 8-12 times profit.

So Ryan’s 9 figure plan is twofold:

1. Facilitate 9 figure exits by rolling up multiple 2 to 3 complementary million dollar businesses, handpicked from his masterminds.

2. Using his seminars to place himself in a position of deal flow through contact with multiple entrepreneurs, and acquire businesses.

Recent deals [30:00] Ryan has acquired a few companies in the past month, he used outside capital to finance the down payment (less than 50% value) and pays monthly terms to the ex-owner off of the company’s profits.

Blind spots Ryan ran into during this deal:

- Getting through his own fears and personal junk about this new venture.

- Hitting slow season and competition right out of the gates.

- The self defeating chatter that followed the rocky start.

Creating a complementary portfolio [39:05] at the moment, Ryan is working on deploying his own capital into expanding the portfolio of businesses he builds and works with in order to cross sell to their respective audiences.
Thanks for listening!

Mentioned in this episode

Capitalism.com

Ezra Firestone’s business spent 13 million in advertising and generated 50 million in revenue from one brand in the last 30 months.

 

He has learned what it takes to scale an offer, which differs from building a brand to 6 figures.

 

Want to know the commons problems 6 figure + entrepreneurs face and what to do about it? Tune in!

 

Key Takeaways

[4:21] Ezra introduces himself and Ryan “Ice Cream” Moran!

 

Mo’ money mo’ problems [5:50] The 5 common problems of 6 figure + entrepreneurs:

1. Scaling ads profitably

2. Funding

3. Hiring, sourcing and training

4. Diversification of traffic

5. Growth plateaus (1, 5, 10 and 20 million)

Grow your back end [8:21] The game is won or lost on the back end: if you look at what any brand that has scaled really big has done is add more products.

There will be about a 15% increase in COA year over year — so you need to get more from every customer you have.

- Add at least 2 new products a year.

- Go all in on email — gifs in emails get higher clicks!

- Run an email sale every 6 weeks.

- Aim for 20 to 40% of your revenue from email.

Teachings from private equity [13:01] What Ezra has learned from his experience in venture capital consulting.

1. People who have grown brands to 9 figures think differently: your advertising revenue should always be reinvested.

2. The closer you get to a 50/50 customer mix of repeat to new, the higher your multiple.

3. User generated content — there is no better conversion asset.

Paid amplification [19:20] Ezra’s decade of experience running online advertising, gives him insight he freely shares on where the opportunities will be over the next 24 months.

- Instagram is projected to double (to 22 billion) between now and 2021.

- 90% of Facebook’s ad revenue comes from mobile for 6 to 8 seconds, Instagram is even shorter.

Considering the battle for video between YouTube and Facebook, this is where you need to go all in:

- Super short form videos — 5 to 15 seconds long.

- Content sequencing

The sales cycle has gotten really long: about 60 to 90 days so make sure all of these areas are tight to maximise your sales channels:

- Adjust your retargeting.

- Provide images for images for every available outlet.

- Focus on the story and only follow up with the product.

- Do some snail mail.

- Cross sell.

- Upsell on the checkout flow

- Bundle your products

- Price tier order bump (size up options 4oz, 8 oz etc.0

From driver to navigator [36:50] if you only drive you can’t see the mountains in the distance, or what is coming up. You need to free up your time to make it to events, meet people and stay at the forefront. You can’t do that while driving your business.

How are you to work for? [38:13] Ezra invites everyone to check themselves as employers:

2 people can get to low 7 figures

3-7 people can get to mid 7 figures

5-12 people can start to see those 8 figures

Do you give good benefits?

Do you have a comfortable work environment?

Are you investing in your employees?

If you want to scale you have to get good at human resources.

Mobile site on point [39:42] 85% of web traffic is mobile, you need a good looking mobile website.

The header of your head site on mobile is worth 10% of your conversion rate — update it make it nice and easy to use on mobile.

Like going to the gym [41:36] advertising is like going to the gym: will you see any results if you do it intermittently? No. Same goes for advertising, be consistent.

15 to 30% of your top line revenue should be invested in paid advertising all throughout the year.

The Halo effect [42:34] The 8 figure mark often happens in years 4-5-and 6.

Because you spend money to amplify your brand, you generate brand assets: customer emails, people who have bought before, pixeled audiences, etc.

Be premium [43:35] It’s just as hard to sell a cheap product as a premium one, and the premiums often have better profit margins.

The grind [44:32] it’s not about how much you work, it’s about what you produce: don’t burn yourself out, and make room for what’s important to you.

Business will fill the amount of time you give it, so it’s important to set a container on it!

And finally repetition creates mastery: be consistent — keep at your business.

Thanks for listening!

Mentioned in this episode

Max@brandbuilderstrategy.com

Today’s episode features Ryan’s fireside chat with Stephanie McMahon at the Capitalism Conference in January 2019.

 

Vince McMahon went from a trailer with no indoor plumbing, to declaring bankruptcy to a 6 billion dollar brand. Stephanie talks about what it means to earn your place, listening to your audience and finding your business’ ‘motor’.

 

Ever wonder how the biggest travelling show — 180 countries in 25 languages — in the world runs?

 

Key takeaways

[5:40] The WWE’s image in the media has changed dramatically in the last decade, and Ryan asks Stephanie to talk us through the 4 generation story of how it became the global brand and community it is today.

 

Listen to your customers and do your research [10:25] the WWE’s direct to consumer network was created because the audience asked for it, and because the market research showed the WWE fans were 5 times more likely to consumer online video than the norm.

 

There is no ceiling [11:30] Passion is the biggest motivator. You have to believe in your idea more than anyone, you will fail, but you have to own the mistakes, learn from them and apply corrections to succeed again.

 

XFL [17:09] Learning opportunities in the form of failed attempts and mistakes are important, Stephanie breaks down what they learned with the XFL — there are 2 huge lessons — in order to better do it this time around.

 

Big shoes you don’t have to fill [19:30] Stephanie talks about being her own person within the McMahon family and building her own story — be proud of the people you admire but don’t compare yourself!

 

But Stephanie is still insecure and struggles with self-confidence, she shares her dad’s advice.

 

Thank you’s [22:20] The WWE’s mission is to put smiles on people’s faces and fans have been thanking Vince for it since the beginning. Stephanie has now started getting her own thanks — this is the fulfilling part of the job.

 

Building a story arc [25:34] Stephanie loves being the villain! She details how the shows are broken down, from Wrestlemania to the monthly shows to the smaller drivers.

 

Adoption strategy [27:00] the shift to the WWE network caused a big dip in Pay-per-View viewership and overall company value in the beginning, but they knew it was coming and were prepared to take that hit.

 

Relaying the message is key but always trying to provide your consumers with an experience that’s worthy of their passion, always, in every way is the golden rule at WWE.

 

60 data scientists are now surveying the WWE’s customer base regularly and helped correct some mistakes along the way:

 

Trying to lock customers into a 6 month subscription was not a good idea — they don’t do it anymore.

 

Changing viewer consumption is difficult, and they are still learning how to do it!

 

#GiveDivasAChance [32:42] the changes in how women are represented in the company didn’t only come from Stephanie and the executive team trying to effect change, but also the fans who started the movement with #GiveDivasAChance.

 

Stephanie details the evolution of the women’s division since that hashtag trended worldwide for 3 days.

 

Influencer marketing [35:48] Ronda Rousey was brought in because she was always a fan so the relationship was a good fit from the get-go.

 

Recruiting and building professionals [39:13] the WWE recruits from all manner of professional sports, from UFC and MMA to the Olympics, Rugby, Capoeira and everything in between, looking for top athletes and bringing them into their top-of-the-line facility which offers a huge array of training from in-ring to life skills seminars and academic training.

 

A Career-launching platform [40:30] With the Rock and John Cena having become such huge stars, Stephanie explains the intentionality and strategy behind the story lines at the WWE. It starts with NXT (a performance center) which is a league built specifically for people to flesh out their characters — and where the fans play a big part in choosing who makes it to the roster.

 

A family of greatness [44:43] family comes first and work/life balance will never be a 50/50 thing, so it’s about establishing priorities.  Building her children's work ethic, kindness, respect for others and yourself, learn and grow is very important to Stephanie and establishing a strong family foundation is critical for keeping people together.

 

Abu dhabi [48:53] women were allowed to perform for the first time in Abu dhabi — women are often edited out of shows for countries with more restrictive policies — and a chant broke out in the audience “this is hope”.

 

Trying new things [51:14] it’s important to trust your gut, WWE is famous for trying new ventures and going all in. Stephanie talks about blind vs calculated risks and the constant entrepreneurial spirit with the WWE.

 

Everything you want in on the other side of fear. But you have to know what you’re going after and you have to see it’s success through in your mind.

 

WBF [56:14] was another endeavour that did not turn out as planned!

You will make mistakes and have failures, just don’t make the same mistake twice.

 

“Mistakes are tolerated up to a point, but excuses never will be.” — Vince McMahon

 

Calculating risk [59:06] is broken down to what you are willing to sacrifice and what the upside might be.

 

Caring for your people [1:01:37] employees are employees and the talent are independent contractors — and they participate in every revenue stream aside from TV and subscriptions — and there is no limit to how much they can earn.

 

Family drama [1:03:34] Stepahnie dishes! And shares some very touching family memories.

 

Branding for the future [1:06:12] Ryan asks what the future holds for the brand and Stephanie shares how perfectly timed that question really is: there are some conflicting opinions on the direction the branding should take

 

Although Stephanie is not at liberty to go into details, she does talk about how social media and Internet platforms hugely factor into the branding strategy.

 

Business structure [1:10:10] Stephanie details the company’s multiple revenue streams and division structure. The WWE is the largest traveling show in the world!

 

To stay relevant, you have to always keep up. The WWE is currently codifying reinvention and to do that, you have to find the one thing you cannot change, the core of what you do.

 

QA [1:16:40] the audience are all fans!

1. On working with family?

2. How do you market to different cultures?

3. On metrics in brand repositioning?

 

A story about a story [1:23:50] Stephanie shares how life imitates art with her relationship with her husband.

 

Before signing off, Stephanie shares a few last words to the entrepreneurs in the room.

 

Thanks for listening!

 

Mentioned in this episode

8 figure exits: Capitalism.com/8

 

“My parents mortgaged everything that they owned to make Wrestlemania happen, you gotta take calculated risks.” — Stephanie McMahon

 

“My mom was the CEO of WWE, so I always assumed women could be the CEO and could do whatever they wanted to.” — Stephanie McMahon

 

“Live as bold and as big as you possibly can.” — Stephanie McMahon

Keep your profit margins high, sell more and remain cool! Because your products don’t have to be the best or look the best in order to be considered premium.

 

Do you think that if you are selling the same thing as everyone else, the only way to compete is on price or reviews? NOPE!

 

Tune in for Ryan’s 3 lessons, 2 bonus lessons and one secret secret lesson.

 

Key Takeaways

[1:05] Ryan once paid someone to dress him — you can see the results on cardboard Ryan: have you ever seen someone who looks more like a dad!

 

[2:52] Ryan shares the story of a Sheer Strength competitor who was outselling them on one product 2 to 1, even when they were higher priced and lower quality.

 

Lesson 1 [5:40] Branding — and pricing — is all about who you target and how your product is specifically for them.

 

Lesson 2 [8:35] By making the decision to be a higher price brand, you force yourself to target a different class of person, then match the experience and branding to the price you want to command!

 

Ryan lays out the Glenlivet/Glenfiddich conundrum… There is a perception of value and quality in price!

 

Bonus Lesson 0.1 [:] Influencers are not spokespeople!

Influencers recommend products and depending on their level of authority and actual influence in your product niche, garner sales results — spokespeople are famous people paid to endorse a product they may or may not use or even relate to.

 

Lesson 3 [12:54] The only reason you should ever lower your price is to get your customers to buy your other products — a lost leader of sorts — but your other products need to be high margin products.

 

Ryan makes his argument byway of the essential oil diffuser as a gateway into a lucrative market.

 

[23:00] Don’t just sell a product, sell to a person — it’s the only way you can build a line of products and expand your offer and raise your margins.

 

Bonus Lesson 0.2 [23:54] the way you can have control over your margins is if you are seen as the only solution to a problem — a monopoly of sorts.

 

Ryan pitches essential oils for cats as an example of a people-oriented niche to exploit.

 

[27:38] If you don’t know who your person is, you have 2 options:

1. Ask the people already buying your product: why?

2. Choose yourself as an avatar customer!

[31:06] Wrapping up, if you’ve found value in this let Ryan know in the comments!

Oh! Secret, secret bonus lesson 0.3 [31:52] you can have multiple brands that sell the same product and the only difference is the person you are targeting!

Thanks for listening!

Aubrey is the man men want to be and the man women want to be with. Living on a compound with Aubrey would mean he would get all the women and own all the resources.

 

Today, Ryan and Aubrey talks about balance as a way to having it all — ever get tired of your ham sandwich? There isn’t only one menu...

 

Key Takeaways

 

Habits or ideas? [1:53] what creates success? Aubrey explains that most of his success came from moments of furiously brilliant inspiration followed by long and often aimless recoveries. Structuring his habits was a way for him to achieve a more even keel.

 

Having it all [3:47] there is no need to choose, but you do have to dedicate yourself to being fully present: 30 minutes of fully invested time is worth more than 3 days of half interested presence.

 

Time and energy are the limiting factors — to be present and invested, you need the energy to spend the time.

 

[5:34] Balance (or counterbalance) is the key to a well rounded life, Aubrey details what that means for him.

 

The grind [9:43] Entrepreneurs often need to validate themselves externally, which leads to an inability to let go once you’ve reached a goal.

 

You need to get comfortable with yourself, become aware of the psychological traps that keep you grinding and finally: identify what you are essential for within your company, and build a team that lets you leave to better come back.

 

Sex and relationships [16:43] society has a lot of rigid ideas about what relationships are but Aubrey’s sample group (athletes, CEO’s, entrepreneurs,etc.) are all in monogamous relationships, cheating or wanting to cheat, becoming more and more resentful.

 

He shares a bit about his journey towards an open relationship and how it’s helped his couple(s) see their true selves unencumbered by resentment.

 

Crumbling systems [23:03] governments, religions, society… Aubrey thinks humankind is going through a series of radical metaphysical shifts, beginning with the realisation of self which includes divinity, love and sovereignty over our own bodies and minds.

 

The crumbling of “parental” structures requires an increase in personal responsibility and structure.

 

Bad habits [26:37] are lost through knowledge, Aubrey moved towards a lot of good practices through gaining empirical knowledge and removing the intellectual wiggle room not to do them — cold showers are good, but you need every reason you can get to turn the hot water off!

 

Pain and discomfort [28:49] the ability to push through beneficial discomfort and to collapse your fear surrounding something may be the defining characteristic of really successful people.

 

Aubrey on wrestling tree cockroaches to collapse your fear into courage.

 

In a society of abundance, (beneficial) discomfort is a healthy way of getting the yin to your yang and creating growth.

 

Eat a weird lunch [36:45] Chapter 8 of Aubrey’s book was the most difficult to write — being academic is a tough grind!

 

Who does Aubrey want to be when he grows up? [38:55] Don Miguel Ruiz, Ted Dekker, Don Howard Lawler.

 

Delayed braingasm [41:32] the layers of the onion of existence!

 

One layer is universal love (god)

One layer is consciousness (soul)

One layer is the physical body

 

The toothpick is the self, it always touches love, consciousness and the physical body.

 

You can choose to identify with any of those layers, or recognise that you are always in contact with all of those dimensions — and that the onion is entirely made of toothpicks!!

 

Thanks for listening!

 

Mentioned in this episode

Capitalism.com

In today’s episode, Jeff Lieber from TurnkeyProduct Management shares one of the most inexpensive ways to drive traffic on the Internet he has seen in the past few years.

 

Want to put your Amazon-sanctioned giveaway on steroids? Tune in for Jeff’s tips.

 

*If any of the steps seem obscure, Turnkey has got you covered with a super detailed 5 page SOP — free! — that walks you through every single one of the actions required!

 

Key Takeaways

[2:20] Jeff shares some serious numbers on a giveaway campaign he ran with a client — 1k investment over 2 months:

- 9.5k trackable revenue

- 176 000 views on YouTube

- 23 000 web page visits

*Update: supplements are now allowed to do this as well!

Where? [4:48] type the word giveaways in the Amazon search bar!

How? [6:04] you can use your own product and you can even add related complementary product from other brands — you sell toothbrushes? You can add a tube of Crest toothpaste for some extra marketing value!

- Go to your product page

- Click the set up Amazon giveaway link at the bottom

- Enter the amount of product to give away

- Enter the company info and image

- Select lucky number instant win

- Select the steps to enter (like a YouTube video!)

- Offer a discount code to entrance

- Select public

- Check out and purchase your own products!

Steroids! [12:00] YouTube is linked to Google Ads and you can set up retargeting ads for all of the people who watched your video during the “Steps to enter” process of the giveaway.

Note [12:40] If you don’t have or don’t know how to set up a Google Ads account or have a Google Adwords Pixel ID, it is highly recommended that you do that first, even if you’re not ready to run ads, it will gather data for you in the background until you are ready to use it — the same goes for Facebook!

Extra steroids tip #1 [14:02] make the first 15 seconds of your video count: the customer only has to watch that long in order to enter the giveaway.

Extra steroids tip #2 [14:37] YouTube annotations are super effective popups to redirect your potential customers wherever you want — if that’s your website, don’t forget your Facebook pixel!

[17:03] Recap!

1. Enter an Amazon profitable giveaway strategy

2. Take advantage of the free traffic

3. Rake in the profits and build a trackable audience!

Thanks for listening!

Mentioned in this episode

PlayBook for Amazon podcast

Capitalism.com/Amazonclass

Max@brandbuilderstrategy.com

Today, Ryan talks with Johnathan Troutman and Nathan Scherotter respectively the CEO, COO and Co-Founders of Empathy Wines — which was the logical interview to follow the Gary Vaynerchuk discussion!

 

Ever wonder how they launched and scaled their business so fast? Nate and John detail their history with Gary and the plan to take this venture to the next level.

 

Key takeaways

[4:34] Ryan introduces Nate and John from Empathy Wines and asks them about how the company started and how they decided to go all in with Gary Vaynerchuk.

 

[10:13] Sometimes that entrepreneurial itch gets lost — even in a company that has a huge entrepreneurial vibe — Nate explains that for him, it was when he realised he had been going through the motions.

 

[12:27] Ramping up Empathy Wines may have seemed like it came together over the course of one or two months, however they had been working full time for 9 months before launch.

 

Even though they seem like a big company, they are currently only a 4 person gig.

 

Some benefits translate from having Gary Vaynerchuk as the face of the company, namely shared office space at Vaynermedia as well as Gary’s network and resources.

 

[16:25] The brand is being built in parallel to Gary so as to let him do what he does best — marketing and sales — but also in such a way as to not be dependent on him: it should transcend him in the future.

 

Wine is a very experiential product and people want to try it before they commit. Gary’s audience and credibility was hugely important in the initial stages and provided great feedback and content.

 

[20:04] So if Gary was the spark, what is the plan for fueling the fire? Marketing remains the main aspect to work on, and acquiring new customers through Facebook and Instagram is the goal.

 

The past three months have been spent strategizing the who, what, when, where and how of the people and vendors they should work with to put this marketing plan into action.

 

because they had little cost-for-acquisition to launch, they are hoping to dump a whole tank of gasoline on the Empathy Wine marketing fire.

 

[23:47] Nate and John detail what the current hiring strategy is, and it all begins within Vaynermedia walls — these strategic hires will eventually add their own spin on what kind of marketing thesis rolls out for Empathy Wines. As it stands, they are investing in people.

 

[28:42] John explains the chain of command at Empathy Wines and

For the record, titles are more for paperwork

For the first time Gary has been hands off and trying to empower Johna and Nate to make all of the day to day decisionmaking i the business. That’s not to say they won’t be using Gary’s experience in the wine world and his venture capital investing in the company.

 

There was a recent meeting during which Nate, John and Gary details in which cases Gary would serve as a bottleneck.

1. Generating business opportunities

2. Sales

3. Software

4. Team structure

5. PR

Outside of that, John and Nate will be running the show.

[37:04] Having been friends for 10 years, how do you protect the friendship when entering a business venture together? John and Nate share their story.

But ultimately the cliché is true: communicate.

[39:20] The work Empathy Wines has done to differentiate from other wine companies is enormous and it began with John and Nate asking themselves: How do we overdeliver for the money the customer is paying?

[41:35] Time to market for wine is super long, John and Nate detail some of the hurdles they’ve jumped and how they. Prepare themselves for the coming ones.

Thanks for listening!

Mentioned in this episode

8 figure exits: Capitalism.com/8

How would your business be different if you weren’t thinking about what you can get out of it but rather what you can create?

 

Ryan explains how that subtle shift can multiply your returns!

 

Key Takeaways

[1:27] Frame the question differently!

[2:50] The universe rewards creators a lot more than it does selfish gains.

[3:18] Ryan has gotten really good at helping materialise creativity — no one can materialise money for you though.

[3:43] The paradox: we expect to be the best at everything and be better than everyone, but we need each other in order to be the best at anything!

[4:38] When you come together you compound your skills and compound the results — it’s what all business relationships should be.

[5:33] Find people you like to do something you think matters, if not then what’s the point!?

 

Mentioned in this episode

8-figures workshop events: Capitalism.com/8

 

Tweetables

“It could all go belly up, but at least you did something that you felt was meaningful with people that you liked!” — Ryan Daniel Moran

Why do entrepreneurs have such a hard time stepping back from work? Why do we continually engage in behaviors that are exhausting us?

 

Ryan welcomes Dr. Loretta Breuning on the show for a deep dive into neurochemistry and how you can harness it’s potential to create a happier life for yourself.

 

Key Takeaways

[3:21] Ryan welcomes Dr. Loretta Breuning to the podcast and launches the discussion with a summary of his understanding of brain chemicals.

 

[5:00] Dr. Loretta offers up her caveats to Ryan’s interpretation: all chemicals have both a good and bad side.

 

Dopamine is a motivator and a distractor — It will reward you for any behavior it perceives will make you survive. In between survival behaviors dopamine is not necessary or wanted!

 

Oxytocin is often called the love chemical but really it’s about trust. But herd behavior can be negative so humans oscillate between herd mentality and individual pursuits.

 

Serotonin is the chemical that gives you a good feeling when you feel like you measure up to your peers.

 

[8:50] Dr. Loretta unpacks Ryan’s gigantic question: the expectation that we can have a peak positive moment at all times is unrealistic.

 

It’s important to learn what we understand our brain chemicals do in order to fully grasp the natural rhythm of ups and downs and stimulate our brains in a healthy way.

 

The advice she gives to people is first: read the books! Ultimately, there is no external fix, you need to take responsibility.

 

[13:40] Does the understanding of these chemical relationships affect how Dr. Loretta consciously makes decisions? The short answer is yes.

 

However we all are born helpless and need to please others to ensure our survival, what happens during periods of vulnerability and peak neuroplasticity (up to adolescence) will shape the chemical messages we receive from diverging or going with the herd.

 

The key is then to begin to see these behaviors for what they are and beginning to retrain your neural pathways.

 

[17:20] Ryan shares a very personal and vulnerable story and uses it as a case study to explain how his own trust mechanisms were stunted at a moment when he was relying heavily on the herd.

 

[20:39] With time we develop a tolerance for the chemicals we produce and unless something prevents you from repeating the behaviors that generate dopamine, most of us will keep questing after the same reward. What can we do about that?

 

This is where you can use Serotonin! If you are trying to merge away from one behavior, use your need to measure up to your peers to drive forward a new goal and take pride in a new goal.

 

[25:58] Cultural trends are often a Serotonin pitfall where people become obsessive about measuring up to their peers and social media is an enormous driver for this.

 

[28:43] Are there ways through diet, exercise, lifestyle to train the way to produce more of these chemicals? Can the body eve produce more of these chemicals?

 

These chemicals are produced from fat — don’t cut it all out! Sunlight is also a multiplier.

 

Diversification is key: if you only have one reward mechanism (junk food - good feeling - bad feeling - junk food) you will be stuck in a loop, when the bad feeling occurs, you need to have an arsenal of strategies to divert it. You also need to dig into the root of the bad feeling and address it independently to free yourself of it.

 

[34:45] SSRIs are popular — Serotonin reuptake inhibitors prevent the reassimilation of Serotonin by your system thereby increasing its bioavailability; MDMA is being investigated also but has been linked with disruption of endogenous neurotransmitter systems; Psilocybin and other psychedelics seem to be promising in the treatment of mood disorders and Serotonin precursor supplements are also all the rage. What is Dr. Loretta’s stance on external supplementation?

 

Loretta thinks anything external you add into your system will be less effective in the long run than controlling your thought process.

 

Braingasm [38:38] the minute we rest, we are pausing the pathways preventing them from chasing after the next high thereby creating a lull during which:

1. Our system perceives a threat to its survival

2. Is paradoxically the place where we can examine our programmed responses and chose to design the next pathways.

[41:43] If and when we get the room to rest, what do we do to reprogram ourselves?

A new project is always good — make it different (it will be less rewarding at first, stick with it) do it in small steps, design the steps carefully so you can repeat those steps every day.

Dr. Loretta Breuning’s second book The Science of Positivity: Stop Negative Thought Patterns By Changing Your Brain Chemistry details that process.

[47:10] Ryan thanks Dr. Loretta for coming on the show and invites listeners to follow her work at InnerMammalInstitute.org.

Thanks for listening!

Mentioned in this episode

Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, and Endorphin Levels, by Loretta Breuning

The Science of Positivity: Stop Negative Thought Patterns By Changing Your Brain Chemistry, by Loretta Breuning

Capitalism.com