In this episode, I sit down with Tero Isokauppila, the $100M CEO and founder of Four Sigmatic, as he reveals why he’s starting over from scratch to build a billion-dollar biotech startup. We dive into his new company, HIRO — a plastic-eating mushroom innovation that could reshape the future of waste. Tero shares how he balances running a nine-figure business while launching a zero-to-one venture, why he’s raising millions in funding, and what it really takes to go from $100M to billions. You’ll hear the unfiltered realities of scaling, raising capital, leading a mission-driven company, and how to play the long game in entrepreneurship. Whether you’re a founder, investor, or just fascinated by game-changing innovations, this conversation will show you what it looks like when a $100M CEO bets big on the next billion.

Check out HIRO at: https://hirodiapers.com

Want to start your Road To $1M? Head to https://capitalism.com/playbook-yt

James Swanwick shares his incredible journey from being $1 million in debt and living with his dad at 45, to building an 8-figure enterprise. He delves into the mental shift that saw him scale his stop drinking coaching business by raising prices, focusing on high achievers, and getting serious about data-driven decision making. James highlights the importance of connecting deeply with clients, shedding ineffective partnerships, and leveraging tools like ChatGPT to better understand customer pain points. This episode is packed with insights on how to turn around a struggling business and achieve what James calls 'entrepreneurial utopia.'

00:00 Introduction: From Debt to Success
00:30 The Turning Point: Raising the Price
02:02 Building the Blue Blocking Business
05:30 Challenges and Family Dynamics
07:48 Financial Struggles and Pandemic Impact
09:59 Climbing Out of Debt
13:02 Strategic Changes and New Partnerships
25:34 The Rise of the Stop Drinking Business
33:02 High Ticket Coaching and New Beliefs
34:06 The Power of Pain in Marketing
35:41 Transforming the Business: From Lifestyle to Serious Growth
37:28 Mindset Shift and Strategic Changes
41:11 The Impact of Paying Off Debt
43:22 Connecting with Clients on a Deeper Level
47:55 Achieving Entrepreneurial Utopia
53:33 The Alcohol-Free Lifestyle
01:03:57 Conclusion and Reflections

Most people know Matt Clark as the guy who built and sold over $100 million worth of courses. But that didn’t make him wealthy.

In this conversation, we talk about what actually did.

Matt opens up about the years he spent reinvesting everything back into the business — and why that approach almost cost him everything. We unpack the mindset shift that finally helped him start building real wealth, the mistakes most entrepreneurs keep repeating, and how to start playing a different game.

If you’re building something big and wondering why it still doesn’t feel like freedom, this one will land.

Start your journey today at https://capitalism.com/playbook