with Ryan Daniel Moran

How would your life change if you owned a million dollar business?

In this interview with Stefan James from Project Life Mastery we discuss the so-called "playbook" to grow an eCommerce business and give you the freedom to move forward.

Stefan is also an internet entrepreneur millionaire who makes content that inspires and moves people to take action.

We talk about the mindset you will never to cultivate in order to make mistakes, beat the competition, and grow your business in 2020.

When his kids fall asleep and he has an hour to spare, Ryan “Dialer” Moran has been calling people on Instagram after posting for them to submit their recent business challenges.

Today’s clips are aimed at giving you more freedom and permission to go out and get more buyers — a subject that was tackled in some of Ryan’s more recent calls — and guess what, it should be natural easy and fun!


Mentioned in this episode


Want to get to 7 figures?

Want to grow past 7 figures?


The Modern Cowboy | Dr. Dan Hillenbrand

Cheryl Gallagher


Keep in touch


Instagram | @RyanDanielMoran

Buying a business sounds intimidating but it's not as expensive as you might think. And you don't even have to use your own money...

To learn more join The One Percent @

In this episode I share a few clips from our live events and talk about these business buying strategies.

Mentioned in this episode

Preorder 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur, by Ryan Daniel Moran

Zevia | Paddy Spence

Capitalism Conference


Join The One Percent

Lesson on Buying Businesses with Shakil Prasla



Direct download: TOP_23.mp3
Category:Business -- posted at: 3:00am EDT

Let’s talk about money! Today’s episode is all about how to invest to create passive income — and you get to learn from all of Ryan’s trials and errors.

Do you have any income that is not tied to your time? Ryan breaks down the steps and the most efficient investment strategies drawing from some of today’s top investment advisors.


Keep in touch

Capitalism With Ryan Daniel Moran on YouTube




Mentioned in this episode


Get Unstuck!

Inside The One Percent

Investing tips!


J. Massey

Garret Gunderson

Patrick Donohoe

Jason Hartman

Tom Wheelwright

Direct download: WWW_12_16.mp3
Category:Business -- posted at: 5:00am EDT

From asking Ryan for advice 4 years ago to absolutely killing it today: Brooke Castillo is the founder of The Life Coach School, a massive empire that trains and certifies life coaches.

What makes success happen? Tune in to hear Brooke’s insight on what shackles us, the most important thing to get comfortable with, and how to save time.

Stay until the very end for a brand new bonus discussion — C-Money kept the cameras rolling for some thoughts on commitment!

Mentioned in this episode

Get Unstuck!

Direct download: TOP_12_16_V1.mp3
Category:Business -- posted at: 5:00am EDT

Can you have it all? Ryan and Chase met through their personal trainer, he currently works for a private equity group and he loves it, but he wants more…


How do you break out of golden handcuffs? Tune in to hear Ryan guide Chase towards finding out what he could do, one episode at a time, to bring meaning to his and other people’s lives.


Mentioned in this episode


Chase Slepak

Nithanial Decker

Boylan Bottling Company

Direct download: FFL_12_09.mp3
Category:Business -- posted at: 5:00am EDT

Today Ryan talks about something really important — a recurring issue with a lot of people he works with — and something you might well be struggling with.


Don’t let your brain justify things you don’t like in sacrifice of the things you do, just allow yourself to get where you want to be. You are deserving.


Keep in touch


Capitalism With Ryan Daniel Moran on YouTube



Direct download: TOP_12_09.mp3
Category:Business -- posted at: 5:00am EDT

Are you looking for new areas of opportunities? Tune in for an intense discussion on trends in entrepreneurship with the iconic Gary Vee!

They also discuss being who you are, playing the long game, buying baseball cards, living within your means, and Oh! There was A LOT of wine: the longer you listen, the sloppier Ryan “Drunk-on-Red” Moran will get!


Mentioned in this episode




“So many people are so insecure and they want to achieve to prove to everybody and if they just understood that if you achieve at 36 instead of 24 you’ll still pull off what you want.” — Gary Vee

“I think this newest version of myself is about genuinely realizing that I am making an impact, and feeling a tremendous sense of responsibility.” — Gary Vee

“The biggest thing that surprised me so far is how genuinely involved Gary is on the content.” — Zayne

“The things I’m singularly most proud of in the world, not a person knows. I’m comfortable promoting business, it’s business! The real humanity is quiet as fuck.” — Gary Vee

“Do you know why I almost didn’t have a K-Swiss deal?” — Gary Vee

“You know how they say ‘don’t meet your heroes’ well my goal is to be better than you thought I was.” — Gary Vee

Direct download: TOP_12_02.mp3
Category:Business -- posted at: 5:00am EDT

Today is a chat with a listener who runs an Instagram page with 300k follower and wonders if he can turn this into his full time job. Ryan believes he can turn this into a 100k a year business in 24 hours.


How much are your followers really worth? Reighan is thinking of selling and has some resistance to Ryan’s ideas, so there is a push and pull to find his best-fit solution, but more importantly, his first step.


Mentioned in this episode


@TheTravellingNomads on Instagram

Direct download: FFL_11_25.mp3
Category:Business -- posted at: 5:00am EDT

Bernie Sanders recently tweeted that there should not be millionaires. Other prominent leftist figures have alluded to this idea and today, Ryan opts to tackle the ethics and responsibility of making money.


Are you looking for food for thought — or arguments with friends! — around Capitalism, creativity, wealth, and ethics? Or do you just plain need to hear that it’s ok to make money: you don’t have to feel bad. This episode is for you and no, you shouldn’t feel bad, the pie is as big as we want!


Keep in touch


Capitalism With Ryan Daniel Moran on YouTube




Mentioned in this episode


Billy Gene

Bernie Sanders

Alexandria Ocasio-Cortez

Great Thunberg

Direct download: WWW_11_25.mp3
Category:Business -- posted at: 5:00am EDT

Ryan shares an episode he did with Dave from and if you’re in the midst of building a business with all of the highs and lows of decision making, this episode is for you.

Take it from Ryan “Recess Money Makers Club” Moran, the route to freedom is the pursuit of what it is that excites you, he offers up some advice on how to figure that out.


Mentioned in this episode



Direct download: TOP_11_25_REV1.mp3
Category:Business -- posted at: 5:00am EDT

Today, Ryan interviews Jeremiah Lee Klingman who did his workshop at 17 years of age and had a multi-million dollar exit at 20… The story gets really interesting after money show up.


Are you at the start your entrepreneurial journey or looking for an exit? This episode has you covered in both cases! Tune in for a showcase on the two sides of the entrepreneurial coin: how to start your business, and what to do once the money shows up.


Mentioned in this episode

Tribe Fitness


Direct download: TOP_11_18.mp3
Category:Business -- posted at: 3:00am EDT

Listen to this episode before throwing your money at any and all influencers you can find! There is a wrong and right way to do influencer marketing.


Are you thinking of adding influencer marketing to your strategy? Max Kerwick welcomes influencers Lauren Fisher and Rasmus Andersen to talk about their side of a marketing relationship and share critical dos and don’ts of this kind of advertising channel.


Mentioned in this episode

Lauren Fisher

Rasmus Andersen

Direct download: FFL_11_11.mp3
Category:Business -- posted at: 5:00am EDT

Judson switched careers, followed the plan, built a 7 figure business and developed a really, really weird relationship with Ryan “The Entrepreneur Pastor” Moran.


Tune in for a very interesting conversation on business, juggling multiple businesses, passion, spirituality, religion… Follow Ryan and Judson run head-first into the rabbit hole!


Mentioned in this episode

Direct download: TOP_11_11_REV1.mp3
Category:Business -- posted at: 5:00am EDT

Tune in for a QA with Ryan and Sylvia, long time listener and entrepreneur who lists off a slew of free resources that she and her husband used to launch and scale their business to 7 figures.


Operationally, how do you get big game influencers on board? Ryan answers some questions she has for moving into the next phase and offers advice — one of them has Sylvia scared — to further her brand and grow her sales.


Mentioned in this episode


JP Sears

Brian Lee

Want to be on the show? It’s open to all for a limited time, visit:

Challenge yourself, launch your first business!

Direct download: FFL_11_04.mp3
Category:Business -- posted at: 5:00am EDT

Are you interested in starting a business but you’re not sure where to begin, how to find what to do? Do you have a business you may be interested in buying? Today’s episode is for you.


Where is the easiest place to start? You. Ryan breaks down how and why it all starts with you and shares clips from a variety of people who have started their own things and made it big (Moiz Ali, Will Ferrell, Russell Brunson)


Keep in touch


Capitalism With Ryan Daniel Moran on YouTube




Mentioned in this episode


Robert Kiyosaki

Rich Dad Poor Dad, by Robert Kiyosaki

Cashflow board game


Moiz Ali

Native Deodorant


Will Ferrell


Russell Brunson

Direct download: WWW_11_04.mp3
Category:Business -- posted at: 5:00am EDT

Ever wonder how the absurdly wealthy really make their money? Ryan used to, and he is still fascinated by this question. After interviewing a vast amount of multi-millionaires, he shares the one thing he has seen as a constant among all of them.


There is only one thing for you to do in order to start making money, Ryan shares this, as well as what you should do to turn THAT into A LOT OF MONEY.


Keep in touch





Mentioned in this episode


Naval Ravikant


Direct download: WWW_10_28.mp3
Category:Business -- posted at: 5:00am EDT

Today is part 2 of Ryan’s interview with Suzy Batiz which is essentially a deep dive into philosophical questions. They share how each of them broke from their faith and how they build their spiritual practice now.


Also, Ryan turns Suzy Batiz’s preconceived idea of Capitalism on its head!


Mentioned in this episode

Instagram: @RyanDanielMoran

Twitter: @RyanMoran




“The pursuit of truth is also the pursuit of God, and it led me away from Church.” — Ryan Daniel Moran


“I will one day write a book called: ‘Why I Left The Church To Find God’.” — Ryan Daniel Moran


“Capitalism is very simply the way that we organise coming together to solve problems.” — Ryan Daniel Moran

Direct download: TOP_10_28.mp3
Category:Business -- posted at: 5:00am EDT

Do you have a million project ideas but no projects? Chances are you’re standing in your own way. John is stuck and looking for guidance on a side project he has been toying with for 15-20 years!


Ryan identifies the issues John is struggling with, and kicks down 3-4 doors for him to just walk through! Tune in to get a quick push off the cliff alongside John — just start.


Mentioned in this episode


Want to be on the show? It’s open to all for a limited time, visit:

Challenge yourself, launch your first business!

Direct download: FFL_10_21.mp3
Category:Business -- posted at: 5:00am EDT

Do you ever feel like you’re too old to start? That’s it’s too late? That you’re entrenched in the life you have or have failed too many damned times? This week, Wednesdays With Wyan basks in the afterglow of the Suzy Batiz interview…

Keep in touch



Mentioned in this episode

For step by step guides, resources and exercises to start your business go to

Direct download: WWW_10_21.mp3
Category:Business -- posted at: 5:00am EDT

Today, Ryan talks to Suzy Batiz to shed some light on the often overlooked sides of entrepreneurship: entrepreneurs don’t just show up one day, successful and rich, it’s a journey and it’s not always easy but the rewards are so, so worth it.

Suzy shows a very vulnerable and open side of herself while sharing the darker side of her story. She shares her thoughts on some of the more objectionable practices in business, the search for meaning, and how she clawed her way back up to happiness after 40.


Mentioned in this episode Life’s free investment guide

Instagram: @RyanDanielMoran

Twitter: @RyanMoran

Man’s Search for Meaning

Loving What Is

Direct download: TOP_10_21.mp3
Category:Business -- posted at: 5:00am EDT

Long time listener Steve Hutchings has been running his popular extreme sports blog since 2010. He’s been looking to turn it into a business but isn’t getting the traction he was hoping.


Have you been sitting on an idea? Ryan helps Steve see some golden opportunities he was blind to and shares tips on how to build


Mentioned in this episode


Want to be on the show? It’s open to all for a limited time, visit:

Challenge yourself, launch your first business!

Direct download: FFL_10_14.mp3
Category:Business -- posted at: 5:00am EDT

Do you have an audience that you’re ready to monetize? Or maybe you’re just looking for a new side hustle?


Tune in for this episode geared at helping you choose what products to sell and build a brand around — visit for more written, video and audio resources on building a physical product business.


In this audio episode, Ryan breaks down all the steps required for that first product choice to happen, starting with the easiest path to figuring out who you want to serve, and some exercises you can do to hone into the ideal product for your person.


Keep in touch





Mentioned in this episode


For step by step guides, resources and exercises to start your business go to

Direct download: WWW_10_14.mp3
Category:Business -- posted at: 5:00am EDT

In 2014, Ryan released the 0 to 1 million in 12 months on Amazon video— viewed about 1.6 million times — but 5 years is huge in the digital space… Today’s episode is all about the updated version of the 0 to 1 million in 12 months on Amazon.


What’s new and different in the Amazon space? What’s coming, what’s here to stay and what’s about to go? Ryan shares the best tools to use, where to put the bulk of your energy and breaks down the steps to getting to the million mark in easy to follow point form.


Mentioned in this episode


Instagram: @RyanDanielMoran

Twitter: @RyanMoran



Direct download: TOP_10_14.mp3
Category:Business -- posted at: 5:00am EDT

Nick has tried a few things, and is investing a lot of time in PPC and optimization, but his sales are now stagnant and have gone down since launch. Ryan helps Nick clear up what it is he loves about his business and how he can do more of it!


Are you about to throw in the towel on your budding brand and switch your focus? Ryan shares insight on discontinuation, actionable tips on where and how to gather intel on your customer base and who NOT to listen to if you’re trying to build a business.

Direct download: FFL_10_7.mp3
Category:Business -- posted at: 3:00am EDT

Today is part 1 of 4 of a free video course by on scaling your brand to 7 figures! Has your brand gotten stuck at the million dollar mark? If so, this series was tailor-made for you and will walk you through the very specific steps that will help you muscle through brand plateaus.


Ryan opens up the series with an in-depth about audience building — He touches on where you should you put the bulk of your energy (instagram or email?) where your content need to be and where it needs to lead, what’s the best way to capture customer information and much, much more.


Tune in for part 3 to 4 to learn about crafting offers, working with influencers and cash flow management to scale your physical products brand from 6 to 7 figures.


Keep in touch





Mentioned in this episode

Direct download: WWW_10_7.mp3
Category:Business -- posted at: 3:00am EDT

Craig Ballantyne is a high-paid coach, the author of The Perfect Day Formula, and the new Wall Street Journal best-selling book, Unstoppable he is also the founder of a multiple 7-figure fitness Empire.


Are you stressed and strapped for time? Today, Craig shares his story as well as a massive amount of tips you need to put into action if you need more time — cause that’s just what he does: gives you the structure to be successful and incidentally, find 10 more hours to play with, every week!


Mentioned in this episode


Craig Ballantyne



Direct download: TOP_10_7.mp3
Category:Business -- posted at: 3:00am EDT

Ryan is joined by Omar — who runs Margin Business, an Amazon optimization agency — to talk about finding and hiring that anchor employee, the one who frees you up to build your business rather than work in it.


How do you hire for a role that hasn’t been systematized? Ryan shares the 3 most important characteristics that this person needs to have. He also highlights the critical steps to getting organised for that first hire to work out.


Mentioned in this episode

Turnkey Product Management

Outstanding Foods

Direct download: FFL_9_30.mp3
Category:Business -- posted at: 5:00am EDT

Ryan “DMT” Moran makes an appearance on his Ayahuasca Shaman’s podcast to dive deep into every spiritual pool available and investigate how they relate to one another.

Join them for a thoughtful discussion on Ryan’s spiritual journey to this day, how Ayahuasca fit into it and where he thinks it may lead in terms of personal and professional development.


Keep in touch





Mentioned in this episode


Zach and Jess Poitra

Direct download: WWW_9_30.mp3
Category:Business -- posted at: 5:00am EDT

Jeff Lieber sits down for an interview with Ryan Daniel Moran. Is Ryan a robot? He shares the one aim that drives all of his actions and how his personal routines enable him to get more done.


Jeff and Ryan also discuss how to build an audience in Amazon, as well as how to prepare for the future in order to thrive in the long term despite Amazon changes.


Mentioned in this episode


Turnkey Product Management

Sign up for the Playbook for Amazon Class over at




“I think the biggest opportunity, the biggest white space, is building brands around audiences.” — Ryan Daniel Moran

Direct download: TOP_9_30.mp3
Category:Business -- posted at: 5:00am EDT

Bradley comes on the Freedom Fastlane podcast to have permission to get unstuck.


Today, Ryan gives advice he rarely gives, and he coaxes Bradley into realizing you know what you want, even when you think you don’t know! Also, how to best use your social media when you’re an introvert.


Mentioned in this episode


Black Rifle Coffee


Direct download: FFL_9_23.mp3
Category:Business -- posted at: 5:00am EDT

Ryan picks up a thread he didn’t get to on the last episode: his predictions for the coming elections, Woohoo! Controversy! He names names, makes bets, and draws interesting business lessons from the current candidate positions.


Ryan also touches on the lies he has believed about money and his current understanding of freedom.


Keep in touch




Direct download: WWW_9_23.mp3
Category:Business -- posted at: 5:00am EDT

Patrick Donohoe interviews Ryan Daniel Moran in this intimate conversation about the nature of Capitalism and how defending its core principles serves humanity on a large scale and time frame.


Patrick and Ryan also touch on the hardships, failures and challenges of entrepreneurship as well as discuss politics.


Mentioned in this episode


Alexandria Ocasio-Cortez

Andrew Yang

Toms Shoes

Joseph Shumpeter

Frederich Hayek

Ray Dalio

Turnkey Product Management


Quotes (edited)


“Profit is the reflection of you doing good, and with that you can do whatever you want, you’ve already paid your debt to society by doing that good thing in the first place.” — Ryan Daniel Moran


“The only person in politics smarter than AOC is Donal Trump.” — Ryan Daniel Moran


“Today is the first time a message can be delivered at scale, and because of that, we are now incentivized to do whatever gets attention on a mass scale, especially when you’re doing something like running for president.” — Ryan Daniel Moran

Direct download: TOP_9_23.mp3
Category:Business -- posted at: 5:00am EDT

Douglas retired from his family business in 2011. He battled burnout and depression and has been dabbling in longevity meetups. He is looking for involvement.


Ryan helps him see how he’s already filling a niche — he looks good at 67! Now he needs to start, Ryan breaks down what he should do.


Mentioned in this episode




Ray Kurzweil — The Age of Spiritual Machines




Peter Attia

Direct download: FFL_9_16.mp3
Category:Business -- posted at: 5:00am EDT

Ryan opens up today’s edition with some business news you need to find interesting — pay attention!


Creativity is the key to your pursuits, why? Ryan shares the insights he’s picked up over the thousands of attempts at creation he’s made.


Keep in touch






Mentioned in this episode




Virgil’s Soda


Quest Nutrition


One bars

Direct download: WWW_9_16.mp3
Category:Business -- posted at: 5:00am EDT

What does it mean to be a man and an entrepreneur today? Ryan shares his thoughts on masculinity, loneliness, creativity, capitalism, growth and religion.


Ryan opens up about what influence he wants to have as a man and what he has learned about women. And tune in to hear the number one rule of business he has always violated as well as what you should be willing to sacrifice in the pursuit of truth.


Key takeaways


Men are trained to shoulder and carry the burden, do it alone, and do it in silence. This is a lie.


Ryan’s journey started with being aware that he felt alone and noticing that every aspect of his life was better when he wasn’t.


Challenge [8:13] Ryan shares his biggest challenge so far in his journey as a human, a man, and an entrepreneur. He also touches on his take on the meaning of life.


[10:00] Loneliness shouldn’t be man’s default state, but it’s the case for the majority of male leaders today.


Capitalism [12:29] is one of Ryan’s entrepreneurial ventures and it’s been the vehicle for building the community he’s looking for.


[15:12] Ryan talks about the extraction versus the input mentalities he sees in young entrepreneurs and explains which of them best benefits Capitalism as a model.


Part of why exists is to change the conversation around entrepreneurship.


Fear and purpose [22:10] Who does Ryan fear the most in this world? He explains the pitfalls of eschewing in opposition to the importance of finding purpose.


[24:44] A 25 year plan is Ryan’s way of harnessing his ability to make good decisions long term. The benefits of long term thinking cannot be overstated.


Ryan is expecting his first boy in December — this led him to an ‘oh! shit’ moment — and it may well be the start of his thought process beyond the 25 year mark and into “post-Ryan”.


Q1 [31:19] Mike asks Ryan about working with very — very — young entrepreneurs. This leads to an interesting conversation about perception.


Q2 [37:17] Kids don’t have any preconceived notions, should it not be easier to make them entrepreneurs? Nature vs nurture: Ryan opens up about what he wants for his own children.


Q3 [40:15] Still want to buy the Indians? Yes, but… there’s a caveat! And this is a multi-part answer on how Ryan has grown and who he has grown into.


Q4 [46:38] John asks what is the impact Ryan wants to have on the world? To be an example. The perception of men and masculinity is of destruction and divisiveness. Masculinity is more about leadership, service and kindness.


Q5 [50:36] Leadership comes with criticism. Is there any way to avoid it or do we have to steel ourselves?


“Believe those who are seeking the truth; doubt those who find it.”

— Credited to André Gide, 1952. Translated to English, 1959 (“Croyez ceux qui cherchent la vérité, doutez de ceux qui la trouvent.”)


Q6 [57:04] How did Ryan lose his religion? In short, the church has a lot of dogmatic people claiming to have found truth and Ryan isn’t done looking for it. But in reality it was a complex, scary and painful journey which may someday become a book.


Q7 [1:02:12] After questioning his faith and losing his religion, where is Ryan today? Ryan offer a vulnerable, honest and very personal answer.


Thanks for listening!


Mentioned in this episode x Paradigm Life’s Patrick Dohonoe — Free wealth strategy guide






“Men are trained to shoulder and carry the burden, as well as to do it alone. This is a lie.” — Ryan Daniel Moran


“I just find that I make better decisions the longer term I think, it enables you to factor more things in.” — Ryan Daniel Moran


“Are you here? Am I safe? Do you love me? If you think about it, ever fight you’ve ever had with a woman had its roots in one of these three things.” — Ryan Daniel Moran


“Listen to the man who pursue truth and flee from the man who has claimed to have found it.” — Ryan Moran quoting André Gide


“American Christianity specifically keeps most people from experiencing God that Jesus of Nazareth referenced.” — Ryan Daniel Moran


Direct download: TOP_9_16.mp3
Category:Business -- posted at: 5:00am EDT

Today Ryan talks to Kei Nishida — Author and founder and CEO of — a business for which he’d like to acquire more customers and see their sales increase.


Blog traffic is working, email channels are working and event presence is working… how do you increase scale speed? Ryan offer tips from ramping up content writing to using the attention you’re already getting to your advantage.

Direct download: FFL_9_9.mp3
Category:Business -- posted at: 5:00am EDT

This is a short clip from a recent event when an attendee asked what to do with your time once you’ve achieved a certain level of success.


Ryan touches on the feeling he’s chasing, more so than a passion, it’s a goal of family, tribe and community.

Direct download: WWW_9_9.mp3
Category:Business -- posted at: 5:00am EDT

Ryan sits for an interview on the Outsourcing and Scaling Show with Nathan Hirsh he shares his thoughts on “Amazon businesses” and tips on how to break from that and into a real business.


Also, did you ever wonder what’s structure is like, how Ryan structures his schedule and what he’s learned about building company culture? Tune-in for a peek behind the curtain!


Key takeaways

[2:35] Nathan takes a minute to introduce Ryan “Delicious Leftovers” Moran to his podcast and asks him to share a little bit about how he was as a child: try to remember how you used to have fun.


First ventures and umpiring lessons [5:16] Ryan doesn’t consider ever having had a first “serious adult” venture. It was really more of an accumulation of all of his smaller endeavours, driven by the goal of becoming a real estate investor. Both Nathan and Ryan used to umpire, they talk about the kinds of lessons they learned and skills they developed.


“An Amazon business” [8:15] The tools have changed drastically, from the time Ryan was coding dreamweaver on a dial up modem. But with more resources and ease of opportunity, there are now more players competing, so the game has become about quality — both in product and customer experience.


Most people are short sighted though and will start thinking that they run an Amazon business. No one ever says “I have a Walmart business” or an “affiliate business” but people do say I have an “Amazon business” the reality is that Amazon is a customer acquisition strategy, not a business.


People who win are the ones who do digital marketing, who focus on people.


Where to start [11:48] Ryan’s advice for people who want to start marketing starts with a mindset change: an AMazon business doesn’t exist, you need to start building your own asset.

1. Budget your profits — the cheque you get from Amazon is not your money, it’s the company’s money.

2. Invest in customer experience.

3. Build an audience — either build it yourself or create a long term partnership with an influencer.

4. Try your hand at search engine optimization, no one is doing it: you’ll have an edge.


People [15:04] Making money is about people, it’s about who you surround yourself with, and it’s about your emotional intelligence. You have to learn how to succeed through others.


Ryan shares what he hates to do that is critical to moving forward in building your business: job descriptions… What is required to move you forward? It’s always the right time to hire when you know what you’re hiring for.


The opposite never ends well, Ryan has failed that way many times and he shares a few.


Structures, meeting and company culture [22:53] Ryan shares a bit about how he structures his businesses: who’s in charge of what… He also touches on the traits he looks for in his teammates and colleagues, how he runs meetings and what kind of culture he is trying to develop at


Two things Ryan learned through personal experience: if your culture sucks, something about you sucks, and people need more guidance and feedback than he thought from the get go.


Scheduling [30:13] Ryan touches on which parts of his schedule he protects and which are more flexible, his current objectives and focuses as well as what he chooses to do weather it’s morning or evening.


Owning the Cleveland Indians [31:37] When Ryan was 12, he wanted to be the General Manager of a Baseball team but he also realised that if you are the general manager, someone has to hire you — you are not in control. The owner is in control.


Nathan and Ryan nerd out on Baseball. and CapCon [34:39] Ryan shares what the purpose of is and explains how the Capitalism Conference was born, what its goal is and what’s in the cards for the future.


Thanks for listening!

Direct download: How_To_Start_Hiring_and_Outsourcing_When_Starting_Your_Business_1.mp3
Category:Business -- posted at: 5:00am EDT

Jason Franciosa — long time follower of Capitalism.Com as well as Co-Founder and CEO of Element 26 — joins the show to ask Ryan some questions on how to go from $50k a month to the $100k a month mark.


Tune in to hear Ryan’s tips on not skipping steps when planning ahead, how best to communicate with customers, better ways to build audiences and finding the magic-making team member.

Direct download: FFL_9_2.mp3
Category:Business -- posted at: 5:00am EDT

Corrupt politicians? Economic hardship? Income inequality? Compared to who!? When!?


In North-America, primary needs are met and more often than not, wildly exceeded. We have lost most of our bases of comparison and so the ability to evaluate our relative situation. Ryan shares his fears around us forgetting how good we have it and what we could lose as a result.

Direct download: WWW_9_2.mp3
Category:Business -- posted at: 5:00am EDT

Are you in the low 7 figures, and a bit stuck? You might’ve become an Amazon channel manager. Ryan explains how to get off the hamster wheel and build up and past 7 figures.


Key takeaways

The three parts of business are pretty straightforward: 1. Sales channel, 2. Product and 3. Audience. Uniting these three aspects is the key to propelling your brand past 7 figures. Here’s how.


BUSINESS PART 1 [6:13] Sales channel — where are your sales coming from? For most of the world, the answer is not Amazon…


You are a channel manager. On a hamster wheel. [9:52] Somewhere in the low seven figures lives the hamster wheel in which you can’t grow as fast as you used to and you can’t do all of the work alone. That’s when you know you’re an Amazon channel manager. It’s humbling.


Tip: Don’t fall into the trap of then becoming a — let’s say — Shopify channel manager on top of an Amazon one…


Getting out of the wheel will suck [13:04] There was a time, when you just started your business when you sucked at it. But you got better. Now you’re good, the only thing that threatens you is if Amazon makes a change… So you protect your investment and you enter defense mode.


The only way out of defense mode is to hire better people who do specific things better than you.


Tip: After 180 days if a new hiree is not out-earning you, they may be the wrong person for the job.


Now you can focus less on working in and more on working on your company...


BUSINESS PART 2 [15:25] Products! No one got big, got rich or got famous selling the same product as everybody else. This is the unhappy place where we’re trying to outreview our competitors, over analyse our keywords and wage price wars.


Risky business [24:52] If you’re over a million, it’s time to take some risks on products: create a product people actually want, not what everyone else is white labelling from Alibaba.


More risk = more reward.


So, your sales channel is optimized and you have a unique product in the marketplace: you are ready to jump off the hamster wheel and into the big league.


BUSINESS PART 3 [26:38] Audience! Ryan’s favorite audience builder is currently search engine optimization — what’s old is new again — in fact all of his companies were built on search engine optimisation and email.


The hero’s journey [31:35] Whatever you sell, you should always remember that it’s about the people who buy your product and how it helps them in their journey: people don’t care about you or your business, they care about themselves. They are the hero. They are Luke Skywalker.


You are not the hero, neither is your business. You are Yoda, you serve the hero.


Tip: Add an email insert into your packaging, start turning sales into CUSTOMERS.


There is a huge difference between a sale and a customer, and the latter is where real value is built…


Ryan’s closing tip 1 [42:21] You are at a million or up and can’t pinpoint what your business’ purpose is — aside from more sales — you are in trouble. Figure out who you are.


Ryan’s closing tip 2 [47:09] Where is you time and focus going? Outsource all outsourceable tasks and spearhead new initiatives — stop being the operator of all things and start being the leader of all things.


Thanks for listening!

Direct download: TOP_9_2.mp3
Category:Business -- posted at: 5:00am EDT

Former pitcher for the Cleveland Indians Nick Hagadone joins the podcast today — a dream comes true today for Ryan and a great learning opportunity for listeners to find out what tips Ryan had for the ex-MLB star to maximise his businesses returns.


Are you looking for some pointers on how to how to craft a launch plan? What about things you should do to get daily sales? Sit-in on this star-struck interview.

Direct download: FFL_8_26.mp3
Category:Business -- posted at: 5:00am EDT

During Seller Con in Las Vegas Ryan got mobbed backstage by digital marketers with bunches of questions. Today’s episode delivers some seriously unfiltered Ryan.


Watch your ears though, there is some colorful language on top of some interesting pointers and a few blunt, blunt answers!

Direct download: WWW_8_26.mp3
Category:Business -- posted at: 5:00am EDT

Get ready for today’s episode, it’s finally part 2 of black man vs. White man!


Follow Ryan “Debate” Moran and Billy Gene into a multitude of controversial rabbit holes and hear what Billy had to say that may have changed Ryan’s mind on some subjects.


Key takeaways


Trump or Obama? [5:43] Billy and Ryan set the tone for this dialogue by going over drunken items from the last black man vs. white man debate — are people more divided than during the civil war? Are things better or worse for minorities? — and open up this year’s conversation with a personal story from Billy.


Putting other things first [:] Ryan points out that his choice to support Trump, or not, would be driven by his upbringing and his choice of peers.


Billy rebutts that as a black man, it’s hard to put other things — upbringing, peers, etc. — before race since so much of his experience of the world has been dictated by it.


One racist thing [13:35] Ryan asks if there is one thing about Trump that stands out as racist.


The tagline! Billy offers that Make American Great Again refers to a time past, but which? Maybe the one when people of color were segregated against and women overlooked — what about that could you possibly like as a black man. What the f**k does great again mean?


Representation [18:26] Billy notes that perception is key, and that we understand ourselves in the context of what we see, i.e. when he watches a 1920’s film, he understands that he was the milkman. So building pride and making certain that strong black representation exist in every area of life is important to him, he’s plated his Lambo “I’m black” — even if some white people take it personal!


Ryan concedes a point!


The opposite of racism? [21:40] Ryan asserts that he avoids making assumptions based on race and gender while Billy claims — as an advertiser — to be all about assumptions.


Billy thinks forcing hard conversations may be the one positive thing to stem from the Trump movement.


Privilege [24:38] Billy offers that privilege is the innate leg up that a white man may not realise he has in comparison to a black man. He also offers up the main opposing views of both sides which tend to generate disconnect:

1. Don’t say you came from nothing because you don’t know what nothing is.

2. Don’t villainize me for being born with what I was born with.

The true leg up is having people like you, in your surroundings that were successful, that’s when you believe it’s possible.


The controversial voice of privilege [29:10] Ryan agrees, but counters that privilege is less of a factor in success than ever before. Billy acquiesces but adds the following caveat: it isn’t gone and people are still not equal.


Empathy [31:33] In a “black man or white man succeeding” scenario, Ryan says he would bet on the person coming at a disadvantage. Billy immediately counters that this may be because Ryan doesn’t really truly know what disadvantage is. And that is privilege, with a little bit of lack of empathy sprinkled in.


Billy shares his personal story of privilege and luck which took root in his parent’s fight against disadvantage.


The key to moving forward with this whole debacle is empathy: for people who are privileged to be cognizant and humble about it and for the people who had none not to villainize.


Responsibility [36:40] Both Ryan and Billy agree that people who have privilege also have a responsibility to make other people’s lives better, whether or not that privilege was given to them or if they worked hard for it. And people without have a responsibility to themselves.


But people with too much privilege or too long of a history of privilege tend to get soft…


Is Billy stumped?


Soft, soft privilege [40:00] Ryan argues that socialist government policies like raising welfare, social safety nets and etc. play a role in softening the masses. Billy offers a personal caveat.


What is the role of government? [45:40] Ryan and Billy discuss the role of government: should governments force the “benevolent responsibility” of successful people? Should there be a fee for becoming successful? And once a program is successful, should it not be cancelled?


Ryan offers that Federal Government should only exist to protect our borders, freedoms, rights and constitution and State Government should decide everything else.


Abortion [48:35] Ryan is of the mind that State Governement should decide their own abortion laws — even if he thinks Alabama’s law is whack. The philosophical question that underpins the abortion debate revolves around when a fetus deserves equal protection under the law.


Billy debates whether men should even vote on it.


Marriage [54:33] Billy asks about the white entrepreneur’s recent obsession with open couples. Ryan isn’t even certain what he thinks about marriage but he does think that the recent spike in non-traditional narratives in the entrepreneurial community is driven by loneliness.


Entrepreneurship [1:00:40] Both Billy and Ryan believe that people have come to mistake entrepreneurship and freedom and it has created a fad around becoming an entrepreneur.


Instagram has created this idea that you can have the house, the car, the plane, the travel, the company and it’s a mistake.


Freedom and money are not mutually exclusive.


Looking for a rabbit hole [1:04:58] Ryan and Billy shop for another rabbit hole to tumble into, they go from universal basic income to the next election to what freedom means.


Freedom [1:07:05] Defining what freedom means to you is usually a journey that starts with setting a goal. Humans are easily bored, so finding the problem you want to spend some blood sweat and tears fixing is key and once it’s fixed, it changes!


It always changes and it’s very personal, Ryan and Billy find a very real human common ground.


Rapid fire [1:10:40] Ryan asks Billy business questions:

1. Fear of loss? Losing will make the win look different.

2. Fear of change? Embrace change with grace is a core brand value.

3. Driver for scale? Simplification.


Billy shares the peace he found with letting go of Billygeneismarketing’s reins — and the difficulties of letting the team make mistakes — having it become an asset that permits branching out into new ventures.


Ryan shares how trippy this is for him since Billy is describing the exact path he’s been on for the past 2 years.


Million dollar studio [1:17:12] The financial driver behind Billy’s business growth as well as his awesome studio and team was … *drumroll* … Ads! More specifically ads to video sales, that is the model.


Final controversy [1:19:00] Billy offers up the last piece of discussion: traditional therapy and medications. The typical person who commits suicide is the white male. Billy offers up that the “get bigger problems” might explain why minorities have have a different perspective and much lower suicide rates.


Ryan adds the “get soft and purposeless” as an aggravating factor to white male suicide rates. Two things make our lives feel fulfilled and happy:

1. Meaning

2. Community


Affluent people tend to lose both, especially if you don’t do most of what Billy and Ryan have discussed in the last hour: redefine your goals and focus on social responsibility.


Ryan goes full circle and pick the disadvantaged person again because they will be less derailed by adversity than the one who had it made.


Race again [1:28:20] Billy uses a sports metaphor to illustrate that the idea that “we’ve come so far, let’s double down” is a hard pill to swallow.


Also, if you want the women’s soccer team to get a raise, watch the damn games.


Closing out [1:31:15] Having these types of conversations helps contextualize everyone’s perspective, there is white privilege, there is black privilege.


But for people in the U.S. to have these dialogues, they need to be out of the “needs” category — you can’t worry about other people’s problems if you’re not sure how you’re going to eat.


In the meantime, Billy and Ryan share a hilariously awkward handshake.


Thanks for listening!

Direct download: Black_Man_vs._White_Man_Ep2_1.mp3
Category:Business -- posted at: 5:00am EDT

Marianna’s interest in blogging began in 2014 and eventually led her to start The Collective Mill a resource that helps women launch their own blog.


After her email list grew from 500 to 17 000 on it’s own, she is looking for guidance from Ryan on how to monetize her website with her course. His advice is not what she thought, listen in to what Ryan thinks her next moves really should be.

Direct download: FFL_08-19.mp3
Category:Business -- posted at: 5:00am EDT

Ryan used to laugh at his roommate for doing this, but after one session, he was hooked.

7 years later into that process, he interviews a practitioner of the work in Network Chiropractic, Dr. Cliff Inkles.

What is this woo-woo weirdness? Ryan, C-Money and Dr. Cliff talk through the process of Network Chiropractic.

Direct download: WWW_08-19rev01.mp3
Category:Business -- posted at: 5:00am EDT

Today, we feature an in depth interview with Ryan about some seldom shared ideas he has on Religion, Politics and Business.


Ever wonder what Ryan’s most controversial thoughts are? Tune in for that, as well as some tips for better living and serious insight on what the point of religion is, what the outcome of the next election is going to be and the greatest metaphor for life: sports.


Key takeaways


Letting go [5:08] Ryan broke from his faith in what was probably the most painful event of his life so far.


However, when you are ok with breaking from everything you’ve known, you are also able to question every other normative aspect of society. And because people are usually dogmatic, this ability becomes a strategic advantage.


The origins of questioning [6:43] The Baptist church is very dogmatic in terms of scripture being the word of God, and Ryan began questioning the literal truth of scripture.


Is the Bible really the inspired word of God? He concluded that it was not, and this launched his pursuit of truth, which is the whole point of spirituality.


“Trust those who seek the truth but doubt those who say they have found it.” — André Gide


2 Party system [13:00] We’re already starting to see the cracks in the system and Ryan shares his predictions on its lifespan:


The last Republican election had 17 people on the debate, the Democrats are now running more than 20 candidates who qualify for the debate.


So by 2024, more than 50 people could be bidding without any clear front-runner. What this means is finally some room for independents and probably time for a more democratized election.


The Indians [18:00] Around June first the Indians were 28 and 29, Ryan thought “punt the season”. Since then, they’ve gone 38 and 16.


What happened? The team started playing for Cookie, the starting pitcher who was diagnosed with Leukemia: now they had a reason why.


Isn’t it a great metaphor for life: You can have all the raw ingredients, all the talent, but if you don’t have a reason why, it all gets left on the sidelines.


Team culture helps, but so does the human tendency to believe projections rather than reality, so the expectation to win — or lose — has a role to play in the outcome.


Winning [26:00] Predicting the outcome of elections has been relatively easy for Ryan, especially when people are “voting against X”. That is usually a great indicator that X will win: you are still focusing on them and it usually means the other candidates have no real substance for you to rally to.


The entire House Democratic caucus is focused solely on electing someone who can beat Donald Trump! Joe Biden even said his only goal was to beat Donald Trump.


The only people who may have shots if nominated would be Andrew Yang an Tulsi Gabbard: they're running on real issues — even if Ryan is not a fan of their solutions!


Free market [28:52] Should I have the right to consume anything that is destructive to me? Or alternatively: does someone have the right to prevent me from doing something to myself?


Ryan thinks that if you are going to have restrictions, you can only try to police the market, knowing that this will result in an underground industry.


Ryan still has an incomplete opinion on drug policy, but he does believe that punishing the individual is a lost cause.


Marketing the wall [33:07] The wall was always a false policy: it was a marketing tool and a negotiation tool.


It got a lot of attention and enabled Trump to say that 3 ½ years later “there’s still not a wall, we still have work to do, don’t let them take it away from us!”


What will happen is that some parts will be built — some already are and some were already built before Trump — and the rest will be a technological solution that he will call “a wall”, and a win.


Consumerism [34:32] People consume out of fear. When you are happy and at peace, you do not have endless consumerism and the opposite is true as well. We consume to fill a void that cannot be filled by consumerism.


Mental health has to be the next conversation we have as a society — that and marriage — those are the great debates coming.


Quick hack [36:27] Meditation, therapy, personal and physical development inform better decisions, but Ryan has found that the one thing that keeps all of those practices running at their best is sleep. It’s the one thing that makes everything else easier or unnecessary.


What he monitors is being up late at night working and if by 9 o’clock he feels like binge eating, it means he needs to go to sleep.


Controversy! [40:38] Prescription drugs are something Ryan has come full circle on after using Modafinil and Metformin — which is big in the biohacking community — his doctor recommended it as a net positive despite the side effects. He mainly sees those as preventative care and not as solutions to ongoing problems.


The one thing [45:01] If you do only one thing that will have a net positive impact on your well being, Ryan recommends that you spend the time to identify the most traumatic experiences of your life, and see what comes up.


Ryan’s parents’ divorce, it turns out, was a lot to unpack even to this day, and yielded interesting information about his personality.


The seed of change, if you are looking for change, is in analyzing those experiences. It can start with journaling.


Goals [48:10] Ryan aims to do less. And clean up the neurotic decisions he’s made in the last couple of years.


Thanks for listening!

Direct download: TOP_08-19rev01.mp3
Category:Business -- posted at: 5:00am EDT

Wendy has been really very busy working on getting her business where she wants it to be, but she isn’t seeing the needle move.

“Do you want a testimonial? You just changed my life!” find out what Ryan told Wendy Kim during this exclusive in-person one-on-one.

Direct download: FFL_8_12.mp3
Category:Business -- posted at: 5:00am EDT

Every time Ryan visits his grandparents, he pretends it’s the last time. He’s been asking them about their lives, their greatest moments, regrets and secrets for longevity and happiness.

Today he shares what 2 things all of his grandparents agreed was key to a fulfilling life even through economic depressions and wars.

Direct download: WWW_8_12.mp3
Category:Business -- posted at: 5:00am EDT

John Mackey, Founder of Whole Foods, took a liking to what is doing. In this never before shared talk from the Capitalism Conference, he shares the story of how he grew Whole Foods.


What exactly is Conscious Capitalism? John takes us on a brief history tour of Capitalism, how it came about, what it drove and what it should become.


Key takeaways


Capitalism [3:51] John outlines a few of the ten principles that underpin true Capitalism, not the crony Capitalism -- or Crapitalism -- we see today. He also paints a portrait of the United-States’ steady decline in economic freedom.


A brief history lesson [8:00] 200 years ago, 90% of everyone alive was poor, but as Capitalism began in Holland and steadily spread all the way to North-America and Asia, prosperity has since then increased 10x in the low lines!


Zero sum games? [14:55] John debunks the idea that for someone to become rich, another is required to become poor. In truth, where Capitalism is embraced, the floor rises: mortality and illiteracy rates drop and GDP rises.


Morality [18:05] Capitalism’s voluntary exchange principle (competition) easily contrasts with Socialism where the government controls everything (monopoly). In terms of ethics, it’s hardly a difficult choice: because no one owns customers, competition forces businesses to always strive to be better in order to keep the privilege of their customers’ money.


Not only is it ethical, Capitalism is the only system that drives growth and innovation. The only system that creates value.


Scandinavia [25:16] Sweden - that Socialist beacon - has a corporate tax rate of 22%! Compared to that of the U.S. at around 40%, you begin to get a sense that when businesses are allowed to keep their money and reinvest it, it really drives prosperity.


Sweden is not really Socialist, it’s a Capitalist country with a really strong social welfare component, a safety net: they take care of their people.


Perception [28:29] Despite business being ethical - voluntary exchange, noble - elevating existence, heroic - creating prosperity… Despite all of that business people are mistrusted, John tries his hand at why this may be.


Technology and people [35:09] We are better informed, connected, educated, becoming more intelligent, living longer, more mindful, more aware, more conscious. In that sense, we are the evolution companies must take, businesses have to become better, more conscious.


Conscious Capitalism [38:56] John walks us through the 4 tenets of conscious Capitalism.

1. Purpose

2. Stakeholders

3. Conscious leadership

4. Conscious culture


Conscious leadership [40:42] Work on yourself, know yourself, it’ll make you a better leader. Emotional intelligence is worth its weight in gold, and if you’re in the service industry, hire for that.


Understand who you are and what you’re not good at to avoid hubris, because nothing corrupts the mind like success! It isn’t about you, you are to serve your business and your stakeholders.


Old tips! [52:00] Because he rambled before, he can’t ramble now, so John quick-fires his tips! Life is short, do what you really care about. Learn and grow, always. Invest in your relationships. Practice forgiveness. Move away from ideology: it is intellectual death. Find coaches and mentors, but know when to make you own decisions. Culture eats strategy for breakfast.


T.A.C.T.I.L.E. [58:49] John talks about a few of the items in the book Conscious Capitalism, including the role of love, integrity and ethics in your business.


Conclusion [1:01:00] There is nothing we can’t do if we unleash our creativity and keep creating value for the world.


Thanks for listening!

Direct download: TOP_8_12.mp3
Category:Business -- posted at: 5:00am EDT

This episode is straight from Flynn Con in San Diego put on by Pat Flynn of the Smart Passive Income podcast.

We set up a advice booth and waited to see who would walk over and sign up to sit down.

An attendee named Jessica Dhillon came by, having never heard of Ryan Daniel Moran or before, and she asked about the direction she should go with her new podcast - The Smart Franchisee.

In her show directed at entrepreneurs and 9-5ers who want to buy a franchise, she gives the real story about what it's really like and what you need to know before buying a franchise.

However, she worries about being too blunt, making enemies, or being too controversial. On this episode of Freedom Fast Lane, Ryan shares his thoughts about all this...

Today’s episode is a leaked interview with C-Money where he asks Ryan pointed questions on which subjects he chooses to talk about during the 8-Figure exits workshops and why.


Get a glimpse of Ryan’s strategic questions directed at helping shift entrepreneur mindsets from working in their businesses to running their businesses.


Key Takeaways


X-Figure exits [1:37] The workshops are there to lay strong plans to build the exit. They are built to help remove some of the stresses of business.


The Big Picture [2:43] Setting the amount of money that you would be comfortable living your ideal life with is the first step to breaking down the path to it into manageable pieces. It also provides a filter through which you should make all your other decisions.


Most can’t handle it [4:15] Entrepreneurs don’t all have the skillset, time, knowledge or energy to run an 8 figure business.


Giving up equity [6:11] Your job as an entrepreneur is to bake the biggest pie possible, and if you’ve baked a big enough pie, you will have enough to share. But to do this efficiently, you need to find the people who have the ingredients so you can oversee the baking!


Hiring? [9:27] Attracting and retaining good talent is simple: people want to be part of something and they don’t want to work for crappy businesses: you have to build something people care about. The tough thing for entrepreneurs is they often don’t care about the business, they care about what it gives them: guess who doesn’t like it either…


Only build the business you want!


Thank you for listening, it means the world.


Mentioned in this episode

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

Direct download: WWW_8_5.mp3
Category:Business -- posted at: 5:00am EDT

This is part 2 of a 2-part discussion with Patrick Donohoe, the go-to wealth management guy for Ryan’s wealthiest peers and today’s discussion is centered on how everything comes back to ‘who’.

Where do The One Percent really invest their money for the highest ROI?
This second part of the interview explores this very idea.


Key takeaways


Everything is people [6:36] everything that has to do with money involves people, successes, demises, everything - Patrick shares how some of his clients and friends use the Kiyosaki B-I Triangle to audit new companies they purchase.


The Pareto principle [10:00] Products are a reflection of what you are doing as a team in the world - choosing who your team is, who your customers are and what systems and structure underly a business is more important than the actual product.


Shifting mindset [13:10] there is an enormous step to take from being self employed to building a sound company and most people will not be able to take it.


Old clues [14:17] Partick shares how he learned to look for clues from older generations and how he understood that you need to not wait to live your life.


The solutions [19:33] most people are in their own way: the actual hard work is to define what it is you want and why you want it. When you figure that out, all of the solutions are there.


Pick an aim [23:10] Because most of us live in a world of plenty, where lethargy can lead to survival, picking a goal just to get up and start is critical. You will be able to adjust the aim as you learn and refine your values.


Bespoke investment strategies [25:54] Finance isn’t as complicated as people believe, and there are so many options to choose from that one solution will not fit all, you should customize your investment plan to your specific needs.


Is this for you? [28:38] You can find Patrick Donohoe’s book Heads I Win Tails You Lose: A financial strategy to reignite the American Dream, in hard copy and in audio version by following this link. For more information visit


Relationships [30:58] Patrick shares how he came to understand that he had to move away from his introverted tendencies and that the ultimate value proposition is in relationships.


Subjective pleasure [35:32] Patrick takes the discussion home: figure out why, and Ryan shares the 5 steps to freedom:

1. Decide

2. Cut out

3. Expand

4. Invest

5. Give


Editorial [37:52] Ryan shares his impressions from the interview.


Thanks for listening!

Direct download: TOP_8_5.mp3
Category:Business -- posted at: 5:00am EDT

Today, Ryan and Khierstyn Ross discuss how most entreprepreneurs go about building their business backwards, rethinking the Hero’s Journey and using crowdfunding to launch brands.


Have you ever wondered what the next big thing will be? Ryan shares his prediction on the next big opportunity and how to tap into it.


Key Takeaways

[1:21] KRoss awkwardly introduces Ryan Daniel Moran in a nutshell and lays out what she’d like to ask during this interview.


Spoiled physical products people [4:17] The gravy train of sales Amazon created has enabled entrepreneurs to go at physical products backwards. It should all start with the audience.


What or who? [6:17] Ryan has ownership in 5 brands and is active in 3, WHAT you sell is important, but WHO you sell two trumps that by miles — let’s say a 20% to 80% ratio!


Identifying good brands [8:17] for Ryan, it’s all about audience, there is no other litmus test factor — they will tell you what they want from you and you can act accordingly.


7 times harder to get a new customer [10:07] most physical products people don’t talk about return customers, followup, backend, upsells, customer experience — they miss 80% of the scale that is possible!


Have you found an audience? [11:30] An audience worth the name has to be in your control (not Amazon, Kickstarter, Shopify, etc.) look for email lists, social media platforms.


Now the Amazons of this world are great R&D labs!


Mat or Yogi first? [12:51] Ryan’s first physical product was a mat and as soon as he placed the order he decided he had 6 weeks to build the audience for it. You have to manufacture your own demand.


The question you need to ask is: who is the person buying this?


Braingasm [15:33] identify who your core customer is — Ryan shares a story from one of his workshops.


Right person wrong product [17:00] Ryan shares his personal experience with having the right person and offering the wrong product.


Counterfeiting is par for the course [19:35] China isn’t the biggest culprit here: entrepreneurs looking for short term gains are. Tom Bilyeu shares this insight with Ryan a few years back:


1. When you launch, you have 18 months (less on the Internet) before people begin to copy you.

2. Innovate. Always.


Systems for scale [24:08] it really is always about the customer. Always. Ryan’s system for new products is asking his audience! Send out surveys, call superfans (yes, pick up the phone.)


Reimagine the archetypal Hero’s Journey: your business is the mentor and your customer is the hero. You are not the hero — you are here to remove obstacles from the hero’s journey!


Beta testing [27:34] develop a minimal viable product (a few hundred) sell them to your list, on kickstarter or even give them away then ask for feedback and innovate from there.


Thinking through the goal [28:40] a product launch is great to start a business, but not as a recurring revenue machine — what is it that you are hoping to kickstart? What are your products 3, 4 and 5.


Partnering with influencers [32:35] Ryan shares what he believes the next big opportunity for physical products brands is, and how to tap into it.


Thanks for listening, and get in touch with Ryan on Instagram @ryandanielmoran

Direct download: FFL_7_29.mp3
Category:Business -- posted at: 5:00am EDT

This is part one of a two part discussion with Patrick Donohoe, is the go-to wealth management guy for Ryan’s wealthiest peers and today’s discussion centered on the mindset for wealth.


What are the first steps that happen when working with a financial strategist like Patrick? You will be immensely surprised — and get ready think about answers to really hard questions.


Key takeaways

[3:15] Patrick made his money in financial services. He shares his story, from moving van to where he is today and the mindset change that it all required.


Mindset will dictate your success [7:50] Having a lot of money does not mean that you will be wealthy. The one thing you have to do is figure out what it is you want to be doing in the end, money can’t be the goal.


1. What do you really want?

2. Why do you want it?

3. Have you been acting in a way to achieve it?


The infinite game [13:00] Retirement is anti-life, the idea is to keep growing in ways that maximise your experience of life and ultimately contribute the most to society. Be adamant about growing.


The menu [14:15] The way Patrick counsels his customers isn’t so much about products and strategies, but more about stages:


1. Certainty — no consumer debt, adequate reserves, healthy savings.

2. Vitality — you use your money to fund a fulfilling lifestyle.

3. Freedom

4. Independence


People are predominantly in the first and second stages. And a lot of people come to Patrick while in those 2 first stages — people are afraid.


Graduating from the Vitality stage [16:56] Graduation isn’t going to happen if you’re not taking a vacation.


With all this talk, Ryan begins to suspect Patrick’s work really isn’t about selling his customers products… Helping them find out who they are and what they want is more like it — and palliating their blind spots!


Captive [19:05] Patrick explains what Captive Insurance is — an insurance company you own that provides protection against legitimate business disruptions, and incidentally also serves as a tax ambiguity.


Passive cash flow = freedom? [24:00] Passive cash flow exceeding your expenses would sound like a good path to freedom? Patrick challenges this: freedom is a mindset.


First thing first is you should have a good bookkeeper just to get a sense of how your business is doing objectively.


The gap [26:00] The difference between what a person is and what a person wants is typically twofold:


1. Ignorance.

2. Discipline.


We are all our own worst enemies.


Social conditioning [27:51] There are a million possible financial strategies, but the way we are taught to think about money:

- It is the root of all evil

- Rich people are bad

- Money and time are correlated


So addressing those ideas we have — what is freedom, what is time, what is money is the first step to defining what the vision for your life should be.


What is your purpose, your reason, your soul?


Worthwhile pursuits [31:00] Due diligence skips over the people part… if you strip all of the numbers away, is there something there that still matters?


A business owner’s values and how they align with the business itself, as well as what their goal is in the long term are good predictors of a business's success.


The catalyst to eventually making it is the people running the company, their “why”, what they are after in life.


Losing [33:40] Who you are and how you act when things are going south say a lot about you… Patrick will not invest in a business owner that has never lost money.


Pause for some decisions [36:17] Before tuning in for part two of this in-depth discussion with Patrick, Ryan wants you to decide what you want and what you’re doing all this for. Decide what your worthwhile pursuit is.


Tune in next time, for the number one investment with the highest ROI!


Thanks for listening!

Direct download: TOP_7_29_REV2.mp3
Category:Business -- posted at: 5:00am EDT

You want to start on Amazon, but you don’t know where? Or how? Or with what? Ryan helps you find the sweet spot and one sweet offer.


Key Takeaways


So, what are you selling? [:38] Ryan breaks down 3 criteria for choosing your first product — he advises you do them all together.


Criteria 1 [1:34] Focus on really big markets. Niche products and smaller markets will only ever provide small profits.


Secret [2:58] Big brands are crumbling… They can’t release products fast enough.


Criteria 2 [4:00] Choose products that you can differentiate.


Criteria 3 [7:39] Before you choose your first product, choose your second and third products because:


3 to 5 products x 25 sales a day x 30 dollar price point = Million dollar business


It’s an insurance for the medium term and a faster route to profitability.


Now I have to pick 3? [9:37] Pick a person, someone you are targeting or marketing to: do they have 3 to 5 things that they buy on a regular basis?


Make a decision [10:21] You can let the Million Dollar Brands training break this down step by step for you for free.


Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

Direct download: FFL_7_22.mp3
Category:Business -- posted at: 3:55pm EDT

Today’s episode is a talk Ryan gave at the Health FX event. He is speaking to people in health and fitness crowd, reminding them they are navigating one of the most opportune markets in recent history.


How do you Yoda-fy your audience — and why would you even do that? Ryan explains how to leverage your audience’s trust into a business building journey.


Key Takeaways

[1:29] The health and fitness industry is in a unique position in the entrepreneurial marketplace — it’s easier to build an audience.


[3:51] If you really want to make a difference and believe in sharing a message with the world, don’t waste your time, energy and attention trading clicks for dollars — build a long term asset, and build long term customer value.


[7:05] Here is what a million dollar business looks like:

3 to 5 products

20-30 sales per day

30$ price point


And what you need to take it off the ground is a 10k audience.


[8:47] Stop trying to reverse engineer what other people do successfully. Build for your existing tribe, serve them first and foremost.


[9:31] A brand is outsourced trust, and its asset is the audience. That is the basis on which almost all business acquisitions are made.


[10:56] Big health and food brands are quite agnostic as to where their profit comes from, but they are nowadays unable to innovate as fast as the consumer (information sharing has seen to that).


So if you have built an audience and trust, they will give you money — lots of it — to gain access to that asset.


[14:11] People will hand over leadership to individuals that they trust, and you are already leading your audience on a journey. You have their trust. Your job now is to show them how your products help them navigate that journey.


[16:00] The way we talk about physical health, mental health and lifestyle health has evolved rapidly in the last 15 years and as a result there a massive amounts of smaller communities waiting to be led.


[17:55] Yoda-fy your community and let them take it to the rest of the world.


Thank you for listening, it means the world.


Mentioned in this episode

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

Direct download: WWW_7_22.mp3
Category:Business -- posted at: 5:00am EDT

John “Genie” Ruhlin makes his money through Giftology, a company he started 19 years ago by accident! It has now grown online courses, investment and consulting branches.


Did you ever receive a gift so thoughtful you still think about it? John talks us through the importance of giving in building relationships as well as how to give comfortably, but more than is reasonable!


Key takeaways

[3:05] John has started taking equity in companies to help them turn around. Why do people trust him to do that? He attributes his success in these ventures to surrounding himself with people who are smarter than him, starting with his partner (who people sometimes believe is a figment of his imagination).


Ryan has met Rod, so he can vouch for John’s sanity in that regard.


Convergent expertise [5:40] Having a complementary skill set in your partner is key and while Rod brought operational skills and strategy, John provided marketing skills and relationships.


Looking for a Rod [7:20] Ryan sends a message to the Universe: he’s looking for his very own “Rod”.


Dig your well before you’re thirsty [9:01] 3 years before ever meeting him — out of the blue and without any expectations — John sent Ryan a Cleveland Indians memorabilia box in the mail: just because he liked what Ryan was doing in the world.


The warm circle [13:50] Who are they and how do you identify them? — start with the people who are paying you, clients past and present, referral partners, influencers, vendors, mentors, advisors… Check for everyone who has believed in you — you may be surprised how many that is — and show them you value their contribution to your relationship.


John shares a cool resource for the tribe:


There are no metrics for random acts of kindness [19:05] Human beings are wired for reciprocity, so trying to quantify relationships for a measurable ROI is bound to feel awkward and fail. Give with no strings attached.


Connecting for opportunity [25:04] If you are resetting in your life or pursuing something new, make a list of 10 people in your warm circle and send them a hand written thank you card for how they impacted your life, book a time with them to catch up on THEM, what they currently want, do and need.


John advocates going a step further and shocking them with kindness! He shares a few stories of how he did just that and how the relationships he was building actually evolved.


Promo products are NOT gifts [31:46] Gifts are recipient oriented, not brand oriented. Giftology will never put your logo on a gift and neither should you.


There is a sweet spot for comfortable and thoughtful gift in terms of market value, and that tends to hover around the price of a nice meal — 200 to 1200 dollar range — so not a trinket and not a Rolex. The gift should be a tangible reminder of the relationship.


Gifting is not an afterthought [37:11] so much so that some of your marketing budget should be diverted… not to 20 000 people but to the 200 that matter most.


The Indians await! [42:04] Ryan wraps up the conversation by asking John what he recommends people shift in the way they think about relationships.


Thanks for listening!

Direct download: TOP_7_22.mp3
Category:Business -- posted at: 5:00am EDT

Ryan shares how to get customers and then get them to buy from you, even when humans convert and buy more on a one to one basis,


This is an excerpt from a keynote Ryan gave at Seller Con in which he shares the tactics of converting.


Key Takeaways


Building an audience [1:40] for the next 18 to 24 months from this keynote, the organic reach is on Instagram.


1. Document the growth of your business — document everything, publicly.

2. Spend 10$ a day on ads to get followers.

3. Reach out to everyone who follows you or comments and say: “Thank you!”

4. Send your following to a first-in-line group.

5. Post every review, every piece of love, photos, all of it where you are documenting your journey.

2 types of audiences [3:17] Ryan presses pause on himself and breaks down the types of audiences and people usually only focus on one...

1. Awareness — audience for content.

2. Conversion — audience for purchase.

He explains how to profit from mixing those two types of audience you build, and it all boils down to one on one interaction.

Audience is the key to rapid growth.

Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran

Direct download: FFL_7_015.mp3
Category:Business -- posted at: 5:00am EDT

Today is a rant-isode on the pursuit of happiness as well as an update on Ryan’s life and businesses.


Have you been wondering what’s in the works for Tune in for Ryan’s break down of his personal goals as well as the direction he’s taking for


Key Takeaways

[1:56] Calm magnesium calcium tea is today’s beverage of choice while Ryan experiment to give up coffee.


Will you just keep winning? [2:30] Ryan speaks to the strange delusion that entrepreneurs who have big success tend to believe they will just naturally keep on crushing it. NOPE.


The year after selling his last business was met with a few acquisitions and some seriously humbling moments. It then took one solid year of wound licking to find his voice again and decide on the direction of


Change of pace [4:06] under the channel, the podcast will now follow a 3 times a week program broken into 3 themes:


1. Mondays: The One Percent — interviews and events.

2. Wednesday: Wednesdays with Wyan — behind the scenes of Ryan teaching and non-business related chats (therapy, bio-hacks, illegal drugs, God, faith and religion, Trump, North Korea, 2020 election).

3. Friday: Freedom Fast Lane — audience submissions, Q&A, old episodes, etc. (Be on the show! Or submit your questions at

The future of TOP [6:50] In the real world as opposed to the Internet marketing world, 10 million businesses are the equivalent of just starting out… Ryan aims at talking to more people that are successful outside of Internet marketing: The One Percenters from all industries.

Send some suggestions of people to talk to that have a net worth above 10 million dollars but aren’t talking about it… ryan@

The biggest shift [10:00] C-Money helped Ryan see how selfish he is in business and in life. And though people tend to disagree, he always has had that voice asking “when am I going to get mine” and some of that is healthy, but building a tribe requires actual selfless generosity.

Happiness as a biological survival mechanism [13:44] Ryan has a new theory that biologically we are wired to survive, and happiness is what occurs when your brain thinks it’s doing it. So what is the best way for us to survive and increase happiness? Ryan explains giving without expectation as a mechanism for tribe unicity and standing.

Pursuing happiness [16:34] Ryan has distilled the 2 ways for him to pursue happiness as opposed to the things he believes will make him happy.

1. Service — giving without expectation.

2. Sleep — enter the coffee fast.

BBP [20:39] Max Kerwick and Ryan have moved the Brand Builder Podcast to its own channel now! Make sure to subscribe to the channel.

Shifting away from selfishness [22:27] this is Ryan’s current attempt at getting back to what business should be — making sure your customers get what they want — as opposed to how rich you can get, or how little you have to do:

- Reimburse training course clients after they complete the program.

- Divert some facebook advertisement funding for an entrepreneur scholarship or investment fund.

All selfishness is fear based — no one who is truly happy is selfish.

Xenu’s secret plan [26:58] You can 3 step your way to a million, but after that you have to become a different entrepreneur — there is no recipe or plan for going beyond that.

In that vein, Ryan has begun putting together a curriculum for the backroom that aims at getting entrepreneurs ready and upgraded to take their own business beyond the million.

Wine With Wyan on the Woad [29:01] Ryan has a traditionally published book called 12 months to 1 million coming out in May 2020 and he will probably tour for it, but he’d really like to try his hand at touring earlier than that… If anyone listening can gather 50 business people, Ryan would gladly take his show on the road and go talk, drink and record with you!

Also, where do you guys consume live content?

@ryanmoranWant to join the team? [33:19] will be looking for a full time “Podcast Manager” position, he explains what he’s looking for in terms of skill.

Also a “Head of Special Projects” for all the fun side projects… and a private equity partner, eventually!

[35:05] Not everything is going well, but Ryan realises that even if everything was going perfectly, his happiness would be the same as it is now, so the trick is really to seek happiness.

Thank you for listening, it means the world.

Mentioned in this episode

Contact Ryan on Twitter @ryanmoran

Contact Ryan on Instagram @ryandanielmoran

Direct download: WWW_7_15.mp3
Category:Business -- posted at: 5:00am EDT

Today’s episode is an off the cuff talk Ryan gave as Erzra Firestone hosted at Digital Marketer for their War Room Intensives.

Ever want higher level information? This was for a room full of already established business owners so expect it!


Key takeaways

[2:53] Ryan introduces himself and recounts how he stumbled into the war room 10 years ago — coming full circle 10 years later today. AS well as how he found himself in physical products.

[8:40] Build assets that can eventually pay cash over time. But short term results are currently king, Ryan offers a game plan for building for the long term.

[13:29]They say that WWII got us out of the depression, but how does destruction stimulate the economy? It doesn’t but WWII left a lot of unused assets (we didn’t need to build bombers anymore, so we used those factories to build washing machines). Ryan explains that there are a lot of unused or undervalued assets in the world today whose purposes can be changed.


Get an asset [17:33] First, get an email list or social media following where you know you can get at least 10k people to see it. 10 thousand people is an asset.


Turn people into customers [20:06] So now that you have your asset, don’t optimise for numbers — that’s just an offer, short term game — turn those people into customers and a business, through customer experience.


Build a business [22:00] Native deodorant build a small but happy customer base and within 12 months of applying marketing knowledge, they had an asset worth a million a month selling 2 dollar deodorant. P&G bought them out 18 months in for 100 million cash.


Add assets to your business [30:05] Gary Vee is a good example. At any point he wants to add another revenue stream, he has the systems, the audience and the investors. Cash is an asset, relationships are an asset, traffic, attention, network, brand is an asset.


Build a brand [32:50] Brand is the promise that something will be fulfilled. Ryan gives the example of RX Bar started by some dude named Peter in his basement who built an asset which sold to Kellogg’s for 600 million dollars — You probably know more people, you have more resources, access, expertise, money and you know more about marketing than Peter did.


Cash is not the endgame [38:40] People are not buying cash flow and profits, people only buy assets that complement their other assets. Unilever bought Dollar Shave Club for a billion dollars, not because of cash flow, because of the customer list and the Youtube marketing systems and subscription services.


Recommendation [46:26] For the people who are aiming to leave something behind: trade cash for assets in the long term which will in turn generate more cash for you to invest in more assets.


Q&A [52:50]

Yes, get more assets, but the economy being where it is, is being a bit heavier on the cash side not a good idea?


What were Ryan’s tips on Amazon for Brian Lee?


If we have a physical products brand and a decent social media following, should we keep building up the community we have?


Politics! [1:03:28] Ryan is cut off from a political conversation by Ezra!


Thanks for listening!


Mentioned in this episode

Million dollar brands experiment:

Direct download: TOP_7_15.mp3
Category:Business -- posted at: 5:00am EDT

Today Ryan chats with his close friend and shares more about his personal roadmap to 9 figures.


Finds out just how Ryan plans to reach this lofty height, with inspirational takeaways that you can apply to focus your business for growth you never thought was possible.


Key Takeaways

[4:05] Andy welcomes Ryan Daniel Moran for a talk about his plan to build a 9 figure business.


Truth bomb [5:48] the closer Ryan gets to the financial success he dreamed of as a kid, the more he realises the people at the top are just people. It’s just a matter of the right strategy with the right habits.


Give yourself permission [7:24] Ryan shares the two ways he trains his brain to believe he can achieve the impossible.

1. The brain is a normalizing machine — it will make sense and accept what it’s surrounded with all of the time — so whatever your goal is, you have to surround yourself with it.

2. When you reach a certain level of success, you see that it was never impossible and so the next step becomes available.

Personal trainer, for business [12:00] 80% of Ryan’s work helping the hundreds of entrepreneurs he has is keeping them on track.

Capitalism Conference [12:26] Building CapCon was Ryan’s way of normalizing his surrounding to what he aspired to, and getting to the people he wanted to meet, hear and learn from.

At the first CapCon, Gary Vaynerchuk shares his flight plan and something clicked in Ryan’s brain: identify your singular skill, build a structure around it and grow it.

Always play the long game [17:20] Ryan no longer commits to anything unless he is ready and willing to do it for a year at the very least.

At the time of this interview, C-Money was still Chris and had been employed for 90 days! Ryan wanted to wait one year before passing judgement on how that new employee relationship rated.

Ryan uses growing life expectancy as an example of why it’s important to take time and invest time to achieve your goals.

Given enough time any strategy will yield exponential results, so the question becomes are you willing to commit to a strategy.

Roadmap to 9 figures [23:14] when Ryan sold his business, he came into contact with the really successful people that took it over, and watching them was a very interesting learning experience.

- They used little to no money out of pocket

- Installed an operating team (they were not buying a job, they were owners)

So this changed Ryan’s thinking about being an entrepreneur, an operator and an owner.

A company worth a million in profit can sell for 1 to 3 times profits. A million and over business can usually sell for 3 to 6 times profit. Beyond the 10 million cap, you’re opened up to institutional buyers and strategic acquisitions and are now worth 8-12 times profit.

So Ryan’s 9 figure plan is twofold:

1. Facilitate 9 figure exits by rolling up multiple 2 to 3 complementary million dollar businesses, handpicked from his masterminds.

2. Using his seminars to place himself in a position of deal flow through contact with multiple entrepreneurs, and acquire businesses.

Recent deals [30:00] Ryan has acquired a few companies in the past month, he used outside capital to finance the down payment (less than 50% value) and pays monthly terms to the ex-owner off of the company’s profits.

Blind spots Ryan ran into during this deal:

- Getting through his own fears and personal junk about this new venture.

- Hitting slow season and competition right out of the gates.

- The self defeating chatter that followed the rocky start.

Creating a complementary portfolio [39:05] at the moment, Ryan is working on deploying his own capital into expanding the portfolio of businesses he builds and works with in order to cross sell to their respective audiences.
Thanks for listening!

Mentioned in this episode

Direct download: TBT_7_08.mp3
Category:Business -- posted at: 5:00am EDT

Ezra Firestone’s business spent 13 million in advertising and generated 50 million in revenue from one brand in the last 30 months.


He has learned what it takes to scale an offer, which differs from building a brand to 6 figures.


Want to know the commons problems 6 figure + entrepreneurs face and what to do about it? Tune in!


Key Takeaways

[4:21] Ezra introduces himself and Ryan “Ice Cream” Moran!


Mo’ money mo’ problems [5:50] The 5 common problems of 6 figure + entrepreneurs:

1. Scaling ads profitably

2. Funding

3. Hiring, sourcing and training

4. Diversification of traffic

5. Growth plateaus (1, 5, 10 and 20 million)

Grow your back end [8:21] The game is won or lost on the back end: if you look at what any brand that has scaled really big has done is add more products.

There will be about a 15% increase in COA year over year — so you need to get more from every customer you have.

- Add at least 2 new products a year.

- Go all in on email — gifs in emails get higher clicks!

- Run an email sale every 6 weeks.

- Aim for 20 to 40% of your revenue from email.

Teachings from private equity [13:01] What Ezra has learned from his experience in venture capital consulting.

1. People who have grown brands to 9 figures think differently: your advertising revenue should always be reinvested.

2. The closer you get to a 50/50 customer mix of repeat to new, the higher your multiple.

3. User generated content — there is no better conversion asset.

Paid amplification [19:20] Ezra’s decade of experience running online advertising, gives him insight he freely shares on where the opportunities will be over the next 24 months.

- Instagram is projected to double (to 22 billion) between now and 2021.

- 90% of Facebook’s ad revenue comes from mobile for 6 to 8 seconds, Instagram is even shorter.

Considering the battle for video between YouTube and Facebook, this is where you need to go all in:

- Super short form videos — 5 to 15 seconds long.

- Content sequencing

The sales cycle has gotten really long: about 60 to 90 days so make sure all of these areas are tight to maximise your sales channels:

- Adjust your retargeting.

- Provide images for images for every available outlet.

- Focus on the story and only follow up with the product.

- Do some snail mail.

- Cross sell.

- Upsell on the checkout flow

- Bundle your products

- Price tier order bump (size up options 4oz, 8 oz etc.0

From driver to navigator [36:50] if you only drive you can’t see the mountains in the distance, or what is coming up. You need to free up your time to make it to events, meet people and stay at the forefront. You can’t do that while driving your business.

How are you to work for? [38:13] Ezra invites everyone to check themselves as employers:

2 people can get to low 7 figures

3-7 people can get to mid 7 figures

5-12 people can start to see those 8 figures

Do you give good benefits?

Do you have a comfortable work environment?

Are you investing in your employees?

If you want to scale you have to get good at human resources.

Mobile site on point [39:42] 85% of web traffic is mobile, you need a good looking mobile website.

The header of your head site on mobile is worth 10% of your conversion rate — update it make it nice and easy to use on mobile.

Like going to the gym [41:36] advertising is like going to the gym: will you see any results if you do it intermittently? No. Same goes for advertising, be consistent.

15 to 30% of your top line revenue should be invested in paid advertising all throughout the year.

The Halo effect [42:34] The 8 figure mark often happens in years 4-5-and 6.

Because you spend money to amplify your brand, you generate brand assets: customer emails, people who have bought before, pixeled audiences, etc.

Be premium [43:35] It’s just as hard to sell a cheap product as a premium one, and the premiums often have better profit margins.

The grind [44:32] it’s not about how much you work, it’s about what you produce: don’t burn yourself out, and make room for what’s important to you.

Business will fill the amount of time you give it, so it’s important to set a container on it!

And finally repetition creates mastery: be consistent — keep at your business.

Thanks for listening!

Mentioned in this episode

Direct download: BBP_7_8_REV1.mp3
Category:Business -- posted at: 5:00am EDT

Today’s episode features Ryan’s fireside chat with Stephanie McMahon at the Capitalism Conference in January 2019.


Vince McMahon went from a trailer with no indoor plumbing, to declaring bankruptcy to a 6 billion dollar brand. Stephanie talks about what it means to earn your place, listening to your audience and finding your business’ ‘motor’.


Ever wonder how the biggest travelling show — 180 countries in 25 languages — in the world runs?


Key takeaways

[5:40] The WWE’s image in the media has changed dramatically in the last decade, and Ryan asks Stephanie to talk us through the 4 generation story of how it became the global brand and community it is today.


Listen to your customers and do your research [10:25] the WWE’s direct to consumer network was created because the audience asked for it, and because the market research showed the WWE fans were 5 times more likely to consumer online video than the norm.


There is no ceiling [11:30] Passion is the biggest motivator. You have to believe in your idea more than anyone, you will fail, but you have to own the mistakes, learn from them and apply corrections to succeed again.


XFL [17:09] Learning opportunities in the form of failed attempts and mistakes are important, Stephanie breaks down what they learned with the XFL — there are 2 huge lessons — in order to better do it this time around.


Big shoes you don’t have to fill [19:30] Stephanie talks about being her own person within the McMahon family and building her own story — be proud of the people you admire but don’t compare yourself!


But Stephanie is still insecure and struggles with self-confidence, she shares her dad’s advice.


Thank you’s [22:20] The WWE’s mission is to put smiles on people’s faces and fans have been thanking Vince for it since the beginning. Stephanie has now started getting her own thanks — this is the fulfilling part of the job.


Building a story arc [25:34] Stephanie loves being the villain! She details how the shows are broken down, from Wrestlemania to the monthly shows to the smaller drivers.


Adoption strategy [27:00] the shift to the WWE network caused a big dip in Pay-per-View viewership and overall company value in the beginning, but they knew it was coming and were prepared to take that hit.


Relaying the message is key but always trying to provide your consumers with an experience that’s worthy of their passion, always, in every way is the golden rule at WWE.


60 data scientists are now surveying the WWE’s customer base regularly and helped correct some mistakes along the way:


Trying to lock customers into a 6 month subscription was not a good idea — they don’t do it anymore.


Changing viewer consumption is difficult, and they are still learning how to do it!


#GiveDivasAChance [32:42] the changes in how women are represented in the company didn’t only come from Stephanie and the executive team trying to effect change, but also the fans who started the movement with #GiveDivasAChance.


Stephanie details the evolution of the women’s division since that hashtag trended worldwide for 3 days.


Influencer marketing [35:48] Ronda Rousey was brought in because she was always a fan so the relationship was a good fit from the get-go.


Recruiting and building professionals [39:13] the WWE recruits from all manner of professional sports, from UFC and MMA to the Olympics, Rugby, Capoeira and everything in between, looking for top athletes and bringing them into their top-of-the-line facility which offers a huge array of training from in-ring to life skills seminars and academic training.


A Career-launching platform [40:30] With the Rock and John Cena having become such huge stars, Stephanie explains the intentionality and strategy behind the story lines at the WWE. It starts with NXT (a performance center) which is a league built specifically for people to flesh out their characters — and where the fans play a big part in choosing who makes it to the roster.


A family of greatness [44:43] family comes first and work/life balance will never be a 50/50 thing, so it’s about establishing priorities.  Building her children's work ethic, kindness, respect for others and yourself, learn and grow is very important to Stephanie and establishing a strong family foundation is critical for keeping people together.


Abu dhabi [48:53] women were allowed to perform for the first time in Abu dhabi — women are often edited out of shows for countries with more restrictive policies — and a chant broke out in the audience “this is hope”.


Trying new things [51:14] it’s important to trust your gut, WWE is famous for trying new ventures and going all in. Stephanie talks about blind vs calculated risks and the constant entrepreneurial spirit with the WWE.


Everything you want in on the other side of fear. But you have to know what you’re going after and you have to see it’s success through in your mind.


WBF [56:14] was another endeavour that did not turn out as planned!

You will make mistakes and have failures, just don’t make the same mistake twice.


“Mistakes are tolerated up to a point, but excuses never will be.” — Vince McMahon


Calculating risk [59:06] is broken down to what you are willing to sacrifice and what the upside might be.


Caring for your people [1:01:37] employees are employees and the talent are independent contractors — and they participate in every revenue stream aside from TV and subscriptions — and there is no limit to how much they can earn.


Family drama [1:03:34] Stepahnie dishes! And shares some very touching family memories.


Branding for the future [1:06:12] Ryan asks what the future holds for the brand and Stephanie shares how perfectly timed that question really is: there are some conflicting opinions on the direction the branding should take


Although Stephanie is not at liberty to go into details, she does talk about how social media and Internet platforms hugely factor into the branding strategy.


Business structure [1:10:10] Stephanie details the company’s multiple revenue streams and division structure. The WWE is the largest traveling show in the world!


To stay relevant, you have to always keep up. The WWE is currently codifying reinvention and to do that, you have to find the one thing you cannot change, the core of what you do.


QA [1:16:40] the audience are all fans!

1. On working with family?

2. How do you market to different cultures?

3. On metrics in brand repositioning?


A story about a story [1:23:50] Stephanie shares how life imitates art with her relationship with her husband.


Before signing off, Stephanie shares a few last words to the entrepreneurs in the room.


Thanks for listening!


Mentioned in this episode

8 figure exits:


“My parents mortgaged everything that they owned to make Wrestlemania happen, you gotta take calculated risks.” — Stephanie McMahon


“My mom was the CEO of WWE, so I always assumed women could be the CEO and could do whatever they wanted to.” — Stephanie McMahon


“Live as bold and as big as you possibly can.” — Stephanie McMahon

Direct download: Stephanie_McMahon_How_WWE_Became_A_Global_Brand_1.mp3
Category:Business -- posted at: 5:00am EDT

Keep your profit margins high, sell more and remain cool! Because your products don’t have to be the best or look the best in order to be considered premium.


Do you think that if you are selling the same thing as everyone else, the only way to compete is on price or reviews? NOPE!


Tune in for Ryan’s 3 lessons, 2 bonus lessons and one secret secret lesson.


Key Takeaways

[1:05] Ryan once paid someone to dress him — you can see the results on cardboard Ryan: have you ever seen someone who looks more like a dad!


[2:52] Ryan shares the story of a Sheer Strength competitor who was outselling them on one product 2 to 1, even when they were higher priced and lower quality.


Lesson 1 [5:40] Branding — and pricing — is all about who you target and how your product is specifically for them.


Lesson 2 [8:35] By making the decision to be a higher price brand, you force yourself to target a different class of person, then match the experience and branding to the price you want to command!


Ryan lays out the Glenlivet/Glenfiddich conundrum… There is a perception of value and quality in price!


Bonus Lesson 0.1 [:] Influencers are not spokespeople!

Influencers recommend products and depending on their level of authority and actual influence in your product niche, garner sales results — spokespeople are famous people paid to endorse a product they may or may not use or even relate to.


Lesson 3 [12:54] The only reason you should ever lower your price is to get your customers to buy your other products — a lost leader of sorts — but your other products need to be high margin products.


Ryan makes his argument byway of the essential oil diffuser as a gateway into a lucrative market.


[23:00] Don’t just sell a product, sell to a person — it’s the only way you can build a line of products and expand your offer and raise your margins.


Bonus Lesson 0.2 [23:54] the way you can have control over your margins is if you are seen as the only solution to a problem — a monopoly of sorts.


Ryan pitches essential oils for cats as an example of a people-oriented niche to exploit.


[27:38] If you don’t know who your person is, you have 2 options:

1. Ask the people already buying your product: why?

2. Choose yourself as an avatar customer!

[31:06] Wrapping up, if you’ve found value in this let Ryan know in the comments!

Oh! Secret, secret bonus lesson 0.3 [31:52] you can have multiple brands that sell the same product and the only difference is the person you are targeting!

Thanks for listening!

Direct download: FFL_7_001.mp3
Category:Business -- posted at: 5:00am EDT

Aubrey is the man men want to be and the man women want to be with. Living on a compound with Aubrey would mean he would get all the women and own all the resources.


Today, Ryan and Aubrey talks about balance as a way to having it all — ever get tired of your ham sandwich? There isn’t only one menu...


Key Takeaways


Habits or ideas? [1:53] what creates success? Aubrey explains that most of his success came from moments of furiously brilliant inspiration followed by long and often aimless recoveries. Structuring his habits was a way for him to achieve a more even keel.


Having it all [3:47] there is no need to choose, but you do have to dedicate yourself to being fully present: 30 minutes of fully invested time is worth more than 3 days of half interested presence.


Time and energy are the limiting factors — to be present and invested, you need the energy to spend the time.


[5:34] Balance (or counterbalance) is the key to a well rounded life, Aubrey details what that means for him.


The grind [9:43] Entrepreneurs often need to validate themselves externally, which leads to an inability to let go once you’ve reached a goal.


You need to get comfortable with yourself, become aware of the psychological traps that keep you grinding and finally: identify what you are essential for within your company, and build a team that lets you leave to better come back.


Sex and relationships [16:43] society has a lot of rigid ideas about what relationships are but Aubrey’s sample group (athletes, CEO’s, entrepreneurs,etc.) are all in monogamous relationships, cheating or wanting to cheat, becoming more and more resentful.


He shares a bit about his journey towards an open relationship and how it’s helped his couple(s) see their true selves unencumbered by resentment.


Crumbling systems [23:03] governments, religions, society… Aubrey thinks humankind is going through a series of radical metaphysical shifts, beginning with the realisation of self which includes divinity, love and sovereignty over our own bodies and minds.


The crumbling of “parental” structures requires an increase in personal responsibility and structure.


Bad habits [26:37] are lost through knowledge, Aubrey moved towards a lot of good practices through gaining empirical knowledge and removing the intellectual wiggle room not to do them — cold showers are good, but you need every reason you can get to turn the hot water off!


Pain and discomfort [28:49] the ability to push through beneficial discomfort and to collapse your fear surrounding something may be the defining characteristic of really successful people.


Aubrey on wrestling tree cockroaches to collapse your fear into courage.


In a society of abundance, (beneficial) discomfort is a healthy way of getting the yin to your yang and creating growth.


Eat a weird lunch [36:45] Chapter 8 of Aubrey’s book was the most difficult to write — being academic is a tough grind!


Who does Aubrey want to be when he grows up? [38:55] Don Miguel Ruiz, Ted Dekker, Don Howard Lawler.


Delayed braingasm [41:32] the layers of the onion of existence!


One layer is universal love (god)

One layer is consciousness (soul)

One layer is the physical body


The toothpick is the self, it always touches love, consciousness and the physical body.


You can choose to identify with any of those layers, or recognise that you are always in contact with all of those dimensions — and that the onion is entirely made of toothpicks!!


Thanks for listening!


Mentioned in this episode

Direct download: TBT_7_1.mp3
Category:Business -- posted at: 5:00am EDT

In today’s episode, Jeff Lieber from TurnkeyProduct Management shares one of the most inexpensive ways to drive traffic on the Internet he has seen in the past few years.


Want to put your Amazon-sanctioned giveaway on steroids? Tune in for Jeff’s tips.


*If any of the steps seem obscure, Turnkey has got you covered with a super detailed 5 page SOP — free! — that walks you through every single one of the actions required!


Key Takeaways

[2:20] Jeff shares some serious numbers on a giveaway campaign he ran with a client — 1k investment over 2 months:

- 9.5k trackable revenue

- 176 000 views on YouTube

- 23 000 web page visits

*Update: supplements are now allowed to do this as well!

Where? [4:48] type the word giveaways in the Amazon search bar!

How? [6:04] you can use your own product and you can even add related complementary product from other brands — you sell toothbrushes? You can add a tube of Crest toothpaste for some extra marketing value!

- Go to your product page

- Click the set up Amazon giveaway link at the bottom

- Enter the amount of product to give away

- Enter the company info and image

- Select lucky number instant win

- Select the steps to enter (like a YouTube video!)

- Offer a discount code to entrance

- Select public

- Check out and purchase your own products!

Steroids! [12:00] YouTube is linked to Google Ads and you can set up retargeting ads for all of the people who watched your video during the “Steps to enter” process of the giveaway.

Note [12:40] If you don’t have or don’t know how to set up a Google Ads account or have a Google Adwords Pixel ID, it is highly recommended that you do that first, even if you’re not ready to run ads, it will gather data for you in the background until you are ready to use it — the same goes for Facebook!

Extra steroids tip #1 [14:02] make the first 15 seconds of your video count: the customer only has to watch that long in order to enter the giveaway.

Extra steroids tip #2 [14:37] YouTube annotations are super effective popups to redirect your potential customers wherever you want — if that’s your website, don’t forget your Facebook pixel!

[17:03] Recap!

1. Enter an Amazon profitable giveaway strategy

2. Take advantage of the free traffic

3. Rake in the profits and build a trackable audience!

Thanks for listening!

Mentioned in this episode

PlayBook for Amazon podcast

Direct download: CapFeed_BBP_7_1_BBP.mp3
Category:Business -- posted at: 5:00am EDT

Today, Ryan talks with Johnathan Troutman and Nathan Scherotter respectively the CEO, COO and Co-Founders of Empathy Wines — which was the logical interview to follow the Gary Vaynerchuk discussion!


Ever wonder how they launched and scaled their business so fast? Nate and John detail their history with Gary and the plan to take this venture to the next level.


Key takeaways

[4:34] Ryan introduces Nate and John from Empathy Wines and asks them about how the company started and how they decided to go all in with Gary Vaynerchuk.


[10:13] Sometimes that entrepreneurial itch gets lost — even in a company that has a huge entrepreneurial vibe — Nate explains that for him, it was when he realised he had been going through the motions.


[12:27] Ramping up Empathy Wines may have seemed like it came together over the course of one or two months, however they had been working full time for 9 months before launch.


Even though they seem like a big company, they are currently only a 4 person gig.


Some benefits translate from having Gary Vaynerchuk as the face of the company, namely shared office space at Vaynermedia as well as Gary’s network and resources.


[16:25] The brand is being built in parallel to Gary so as to let him do what he does best — marketing and sales — but also in such a way as to not be dependent on him: it should transcend him in the future.


Wine is a very experiential product and people want to try it before they commit. Gary’s audience and credibility was hugely important in the initial stages and provided great feedback and content.


[20:04] So if Gary was the spark, what is the plan for fueling the fire? Marketing remains the main aspect to work on, and acquiring new customers through Facebook and Instagram is the goal.


The past three months have been spent strategizing the who, what, when, where and how of the people and vendors they should work with to put this marketing plan into action.


because they had little cost-for-acquisition to launch, they are hoping to dump a whole tank of gasoline on the Empathy Wine marketing fire.


[23:47] Nate and John detail what the current hiring strategy is, and it all begins within Vaynermedia walls — these strategic hires will eventually add their own spin on what kind of marketing thesis rolls out for Empathy Wines. As it stands, they are investing in people.


[28:42] John explains the chain of command at Empathy Wines and

For the record, titles are more for paperwork

For the first time Gary has been hands off and trying to empower Johna and Nate to make all of the day to day decisionmaking i the business. That’s not to say they won’t be using Gary’s experience in the wine world and his venture capital investing in the company.


There was a recent meeting during which Nate, John and Gary details in which cases Gary would serve as a bottleneck.

1. Generating business opportunities

2. Sales

3. Software

4. Team structure

5. PR

Outside of that, John and Nate will be running the show.

[37:04] Having been friends for 10 years, how do you protect the friendship when entering a business venture together? John and Nate share their story.

But ultimately the cliché is true: communicate.

[39:20] The work Empathy Wines has done to differentiate from other wine companies is enormous and it began with John and Nate asking themselves: How do we overdeliver for the money the customer is paying?

[41:35] Time to market for wine is super long, John and Nate detail some of the hurdles they’ve jumped and how they. Prepare themselves for the coming ones.

Thanks for listening!

Mentioned in this episode

8 figure exits:

Direct download: TOP_7_1.mp3
Category:Business -- posted at: 5:00am EDT

How would your business be different if you weren’t thinking about what you can get out of it but rather what you can create?


Ryan explains how that subtle shift can multiply your returns!


Key Takeaways

[1:27] Frame the question differently!

[2:50] The universe rewards creators a lot more than it does selfish gains.

[3:18] Ryan has gotten really good at helping materialise creativity — no one can materialise money for you though.

[3:43] The paradox: we expect to be the best at everything and be better than everyone, but we need each other in order to be the best at anything!

[4:38] When you come together you compound your skills and compound the results — it’s what all business relationships should be.

[5:33] Find people you like to do something you think matters, if not then what’s the point!?


Mentioned in this episode

8-figures workshop events:



“It could all go belly up, but at least you did something that you felt was meaningful with people that you liked!” — Ryan Daniel Moran

Direct download: FFL_6_024.mp3
Category:Business -- posted at: 5:00am EDT

Why do entrepreneurs have such a hard time stepping back from work? Why do we continually engage in behaviors that are exhausting us?


Ryan welcomes Dr. Loretta Breuning on the show for a deep dive into neurochemistry and how you can harness it’s potential to create a happier life for yourself.


Key Takeaways

[3:21] Ryan welcomes Dr. Loretta Breuning to the podcast and launches the discussion with a summary of his understanding of brain chemicals.


[5:00] Dr. Loretta offers up her caveats to Ryan’s interpretation: all chemicals have both a good and bad side.


Dopamine is a motivator and a distractor — It will reward you for any behavior it perceives will make you survive. In between survival behaviors dopamine is not necessary or wanted!


Oxytocin is often called the love chemical but really it’s about trust. But herd behavior can be negative so humans oscillate between herd mentality and individual pursuits.


Serotonin is the chemical that gives you a good feeling when you feel like you measure up to your peers.


[8:50] Dr. Loretta unpacks Ryan’s gigantic question: the expectation that we can have a peak positive moment at all times is unrealistic.


It’s important to learn what we understand our brain chemicals do in order to fully grasp the natural rhythm of ups and downs and stimulate our brains in a healthy way.


The advice she gives to people is first: read the books! Ultimately, there is no external fix, you need to take responsibility.


[13:40] Does the understanding of these chemical relationships affect how Dr. Loretta consciously makes decisions? The short answer is yes.


However we all are born helpless and need to please others to ensure our survival, what happens during periods of vulnerability and peak neuroplasticity (up to adolescence) will shape the chemical messages we receive from diverging or going with the herd.


The key is then to begin to see these behaviors for what they are and beginning to retrain your neural pathways.


[17:20] Ryan shares a very personal and vulnerable story and uses it as a case study to explain how his own trust mechanisms were stunted at a moment when he was relying heavily on the herd.


[20:39] With time we develop a tolerance for the chemicals we produce and unless something prevents you from repeating the behaviors that generate dopamine, most of us will keep questing after the same reward. What can we do about that?


This is where you can use Serotonin! If you are trying to merge away from one behavior, use your need to measure up to your peers to drive forward a new goal and take pride in a new goal.


[25:58] Cultural trends are often a Serotonin pitfall where people become obsessive about measuring up to their peers and social media is an enormous driver for this.


[28:43] Are there ways through diet, exercise, lifestyle to train the way to produce more of these chemicals? Can the body eve produce more of these chemicals?


These chemicals are produced from fat — don’t cut it all out! Sunlight is also a multiplier.


Diversification is key: if you only have one reward mechanism (junk food - good feeling - bad feeling - junk food) you will be stuck in a loop, when the bad feeling occurs, you need to have an arsenal of strategies to divert it. You also need to dig into the root of the bad feeling and address it independently to free yourself of it.


[34:45] SSRIs are popular — Serotonin reuptake inhibitors prevent the reassimilation of Serotonin by your system thereby increasing its bioavailability; MDMA is being investigated also but has been linked with disruption of endogenous neurotransmitter systems; Psilocybin and other psychedelics seem to be promising in the treatment of mood disorders and Serotonin precursor supplements are also all the rage. What is Dr. Loretta’s stance on external supplementation?


Loretta thinks anything external you add into your system will be less effective in the long run than controlling your thought process.


Braingasm [38:38] the minute we rest, we are pausing the pathways preventing them from chasing after the next high thereby creating a lull during which:

1. Our system perceives a threat to its survival

2. Is paradoxically the place where we can examine our programmed responses and chose to design the next pathways.

[41:43] If and when we get the room to rest, what do we do to reprogram ourselves?

A new project is always good — make it different (it will be less rewarding at first, stick with it) do it in small steps, design the steps carefully so you can repeat those steps every day.

Dr. Loretta Breuning’s second book The Science of Positivity: Stop Negative Thought Patterns By Changing Your Brain Chemistry details that process.

[47:10] Ryan thanks Dr. Loretta for coming on the show and invites listeners to follow her work at

Thanks for listening!

Mentioned in this episode

Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, and Endorphin Levels, by Loretta Breuning

The Science of Positivity: Stop Negative Thought Patterns By Changing Your Brain Chemistry, by Loretta Breuning

Direct download: TBT_6_24.mp3
Category:Business -- posted at: 5:00am EDT

Today’s episode is the Playbook for Amazon podcast! Jeff Lieber from Turnkey Product Management welcomes listeners to the show that is dedicated to helping you amp up your Amazon game.


TurnkeyProduct Management sells 8 figures per year on Amazon for it’s clients, if you’re looking for actionable tips, lessons and mistakes to avoid in your own business, you’ve come to the right place.


Key Takeaways

[2:19] Jeff launches the podcast by sharing where he is from and how it led him to where he is today.


[4:48] Launching physical products on Amazon was one of the many business models Jeff studies, and the one he adopted — he began his online marketing career with pet products.


Mistake: Ordering 15k worth of pee pads — a full container of goods!


Lesson: If you are just launching a new product line, you can do test orders or air ship a couple of boxes.


[7:07] Jeff’s forays outside of the pet niches — hot fads which ended up fading…


Mistake: Not building a company or a customer list.


Lesson: Don’t chase trends, focus on your core business first.


[8:09] How did he decide to go all in?


Tim Ferris’ fear setting exercise for making big decisions:

1. Write down and flesh out what your biggest fear look like — what is the worst possible scenario.

2. Write down the best or even the average scenario.

Decide if you are willing to live with the worst case and if the bst case is worth the risk!

[12:04] From jumping into his own company to being asked by friends to help them establish their business on Amazon, Jeff explains how he began consulting and how Turnkey started (they’re still a client today!)

Lesson: Sometimes the best businesses don’t start out as an idea to fill a niche but evolve from a natural need in the marketplace and often times from saying yes and being of service to someone else!

[15:10] Once you have a little bit of success, be careful of shiny shiny distractions (often under the guise of income diversification).

Mistake: launching too many companies!

Lesson: it’s very very difficult to manage many companies! And they end up all growing at an equally crappy rate.

Jeff Hoffman (PriceLine) once said: “I only did one thing at a time — don’t try to get a gold medal in 6 different events”.

[16:43] Chose the one thing you like doing the most, for Jeff it was Turnkey — not pet products.

Lesson: Do what you are most passionate about! And work with other people that are passionate and complementary to you, you will multiply returns.

[22:00] Jeff will be digging into the lessons he learned and mistakes you can avoid while selling your business and when you need to hire, in coming episodes, tune in for some great tips and more!

Thanks for listening!

Mentioned in this episode

PlayBook for Amazon podcast

Direct download: CapFeed_6_24_BBP.mp3
Category:Business -- posted at: 5:00am EDT

Carl Allen is a U.K. based business buyer specializing in leveraged buyouts (LBO). Over 26 years he has perfected a proprietary methodology for buying business without using any of his own money.


Today he shares how to find deals, what he looks for how he structures them so that the businesses he buys are not dependent on him, and how he sleeps with all of this overhead!


Key takeaways

[1:47] Ryan is fascinated by this since it’s kind of his goal for the future: he is currently building the infrastructure for entrepreneurs to be able to launch brands within his sphere of influence.


What kind of businesses? [7:00] Carl became the leverage buyouts guy, which was an alternative to building his own business.


Sweet spot: businesses with revenue in the 1 to 5 mil range. Below that you will find that the owner and the business are the same! And above 5 you have a lot of competition.


Some sectors do better than others: IT, engineering, manufacturing, professional services, etc. but ultimately if you’re new to this, buy a business that you understand.


Seller psychology [12:38] Carl’s method looks for in a particular type of owner: highly motivated to leave the business — you can craft a more human deal, psychology is key!


Carl touches on a key aspect of the owner perspective: they want someone who is going to care for their loyal employees and customers, someone who will take the business to the next level but preserve the legacy


A classic LBO structure [13:36] A big part of the LBO strategy is that the sellers do want some money but it can be paid overtime with the business profits. Let’s posit a business with a million dollars in revenue and a couple thousand dollars in free cash flow.


5k to buy with the following structure:

200k at closing — which you finance through debt based financing, SPA or asset based lending — and 100k a year for 3 years off the profits.


Beware deal heat [16:40] Are there andy asset purchases that keep Carl up at night? Yes, but if you do If you do your due diligence and target the following traits in the businesses you buy, it should reduce that amount significantly:

1. Find businesses that do little to no marketing, so you can come in, do it and ramp up revenues!

2. Businesses older than 10 years tend to get bloated with overhead, you can take this off at the start.

[19:19] Beware of deal heat! Go look at 20 deals, pick 4 or 5 you like best and play them off against each other. Always play the numbers game.

Finding a deal [20:35] brokers are the usual first step for newbies, the problem with brokers is that they will generally overvalue the business to get a better fee.

The real way Carl finds deals is with events, networking but also social media marketing! He explains why.

First things first [26:04] Once the business is acquired, what do you do to increase cash flow? In the first 6-9 months:

1. Get a management team or a GM in the business

2. Look at the overhead base

3. Drive marketing (direct sales people)

4. Strategic joint ventures may come into play

Choosing a GM [28:51] How do you choose those managers?! It’s integrated into the deal: the best place to find a GM is usually within the business:

1. Look for businesses with a solid number two and promote from within.

2. Find someone in your network.

3. In some cases the owner will stay on and GM for you, Carl explains how the type of owner you meet can dictate if this happens: people are good and love doing different things. (Set the founder free!!!)

[34:00] How did Carl come to understand all this? He shares his journey from HP and buying big software companies, to leaving the corporate world and stumbling into his very emotional first ever buyout — around which his entire process was built.

Work with people [39:55] Carl run an entire business that buys businesses, what is the infrastructure that controls infrastructure.

The whole infrastructure is the due diligence and deal, Carl then relies on a strong CEO that he gets by way of a promoted number 2, the existing owner or someone from his network:

Carl’s training and mentoring business was meant to generate partnered deal flow, working with people is the key to reducing the amount of work you have to do.

[44:48] What does Carl look for in a deal and what should be avoided.

Avoid: a cash out; B to C businesses typically doesn’t have a lot of asset; Amazon doesn’t give you control over the customer...

Look for the deal making triad:

1. Deals that serve you in some way (do you like the sector, or is there a value add for another business you own?)

2. Always bet on seller psychology.

3. Will this work for an LBO and is there a strong number 2.

[49:37] Ryan wants to buy the Cleveland Indians, what is Carl’s guiding light? And considering he does his deals with other people’s money, where does he put his own!?

[53:20] Where do people find more of the Carl Allen sweet sauce? Carl has put together a 90 minute masterclass for Ryan’s tribe at:

Mentioned in this episode

8 figure exits:

Ryan outlines 3 easy things you can do to ensure productivity when you work from home: because working from home means you never ever escape work?


Do you ever get lost in the sauce? If so, listen in to this quick episode.


Key Takeaways

[1:21] Because working from home becomes your very personal work-prison, we tend to use little distractions to try to escape… Tidying, snacking, taking breaks, etc.


Here are three easy things you can do to ensure better productivity.


1. Plan [2:23] First thing in the morning, if nothing else, PUT YOUR PHONE AWAY and map out the most important thing for the coming day.


2. Workspace [4:04] it doesn’t need to be an office, it can be an area or a desk, just make it about work. Shut the world off.


3. Get out [5:44] Get the hell out. When we don’t have outside stimuli, our brains find problems to create.


Don’t let your own thoughts attack you. And don't let your brain make your house a negative space.


[7:55] If you work from home, you have a special set of challenges and opportunities. Live life on your own terms!


If you try these tips, share your comments below the video!


Mentioned in this episode

8-figures workshop events:

Direct download: FFL_6_017.mp3
Category:Business -- posted at: 5:00am EDT

Today, we talk to George Bryant, whose contribution to the Brand Builder Summit was viewed as the most impactful and helpful by the entrepreneurs in the audience.

So without further ado, here is the go to guy that everyone goes to! The OZ behind the curtain: George “the middle name moniker” Byant.

Side Note

Wine with Wyan comes back in 2019 — subscribe on YouTube and Facebook!!!

Key Takeaways

[4:50] Ryan introduces the newly monikered: George “The OZ” Bryant!


[6:59] What does it ethical scaling look like on a tactical level?

● Paid media strategy

● Affiliate marketing strategy

● Massive amounts of influencer campaigns — building long term relationships

● Email marketing — George’s favorite: people just don’t know how to use it though!

● Organic traffic — his #1 play space: no, you didn’t miss the boat.

● Amazon strategy

Basically, the tactics are all about figuring out all of the places where you can meet your customer.

[7:46] Personally answering 11 000 DMs is something Goerge will still do.

No matter how much you complicate it, or how many times it’s been done before, or what formula you’re using, business is business and at the core of it is a customer. That is the relationship that gets to be built: anything that doesn’t serve that isn’t necessary.

That means that when you show up in a space, create content that your customers like and engage with, you have to meet them there: you need to respond and build that relationship.

Devil’s advocate [12:22] Hank asks how this applies to his sock puppet company.

People don’t buy from brands, they buy from people.

Imagine if you take away the Internet and shoot back to brick and mortar companies... to be competitive you have to build those relationships. The better you do that, the more your customers self-identify, the higher your price-point can be, the more you can scale. It still applies in the digital world!

[15:50] Do you need to find the balance between building a relationship and playing the numbers game?

Considering 82% of marketing is done via word of mouth, you should only give people positive things to say about your brand.

No means no, Hank, don’t shove your sock puppets in people’s throats — instead, hear their no and find the give: build the relationship make them like you even if they don’t buy from you!

[24:27] Ryan always pictures “scaling” as a big thing, but George sees scale as a more micro endeavour: you can only scale one person at a time.

When working with a brand, find one influencer and dial in their micro audience, you can then duplicate this process with multiple influencers, generating scale.

[27:57] We tend to wait for the 10k or million fan influencer to shout us out, and we ignore the existing advocates of our brands: the 100 people with 10k fans who are already selling our products to all of their cousins!

[28:38] The problem with influencer marketing is that everyone is trying to solve it with the same solution, not realising that each influencer is different and wants different things, but all are looking for mutually beneficial relationships.

[31:00] Ethically scaling means focusing on the customers, and actually doing what you say you will do. If you build your business around mutually beneficial, long term, 2-way relationships, customers will follow you and your product will get legs.

Only promise what you are willing to fulfill. And do what feels natural to you.

[34:54] The transaction is nothing more than building a connection, the product is a bridge.

There are 3 things people need to change anything in their life:

1. Permission: storytelling for self-identification

2. Safety: built through the touch points that build a relationship

3. Accountability: when they buy, do what you say you will

[38:43] Sock-puppet-Hank wonders how to make the transition from what he used to do, to ethical scaling and relationship building?

Ask the customers. Get to know them, visit their social, what are they saying about you?

Mic Drop [44:46] If you try to build a tower on a faulty foundation it will crash every time. The foundation has to be a relationship with your customers that is not predicated on their credit card.

[46:00] People can find George on Instagram @civilisedcaveman.

Thanks for listening!

Mentioned in this episode

Direct download: TBT_6_17.mp3
Category:Business -- posted at: 5:00am EDT

Getting your house in order.


For Ryan, 2018 was about physical health and mental health — dealing with burnout and overwhelm that all entrepreneurs deal with.


Today he shares the importance of figuring out, and getting back to the core of what you want in life.


Key Takeaways

[1:28] Ryan has been guilty of following formulas for business success, not personal happiness, and of losing sight of what made him happy about his businesses in the first place.


[3:15] Doing things against your better nature becomes a painful grind.


Ryan has to work at becoming clear on what he wants from his business, and surrounding himself with people that enjoy and are talented at the things he is not.


[4:34] The Wealth Dynamics Proflies Test Ryan once did revealed he was a “Star” and an “Investor”. It turns out that was spot on, ever since childhood, Ryan has dreamed of performing, being on stage...


So for him, the thing to do now is more PR and talking about economics and politics… Communicating authentically.


[5:55] It’s scary, letting go of what you know produces the results you are accustomed to.


But when you pursue the things that make you happy, the money shows up — maybe because of talent and passion and energy.


[6:43] Transparency, honesty and authenticity creates connection with your audience which in turn creates conversion which is how you fun what you want.


[7:01] Don’t lose sight of why you started: build the business to support what you want your life to be to begin with and all of these things will be added unto you as well.


Wishing you happiness, love and success.


Mentioned in this episode

The Wealth Dynamics Profile Test

Direct download: WWW_6_17.mp3
Category:Business -- posted at: 5:00am EDT

Nathan is Founder and CEO of FreeeUp, an outsourcing company geared for e-commerce and Amazon businesses, he is also an accomplished Amazon and e-commerce seller himself!


Are you thinking about hiring, or have you ever had a bad hire? Hiring can be an expensive and frustrating endeavour for first timers. Nathan offers some guidance for entrepreneurs on how to crack that tough hiring nut!


Key Takeaways

[5:41] It’s hard to scale a business without a workforce, but for some reason people give up on hiring.


[6:12] It’s not taught in school but hiring is a business function, just like marketing: it has to be done.


[10:00] It’s not me, it’s them… Why are your hires not working out? (It’s probably you) You need to analyse your interview process, your questions.


[11:35] The application process needs to be iterative: if a bad hire does get through, you have to analyse the process to figure out why and upgrade it so it doesn’t happen in the future.


[12:55] Max shares the types of hiring turning points he usually sees with his clients.

1. You are generating enough income to begin hiring my first task, usually freelance.

2. You are at 7 figures, should you keep hiring freelance or should you bring someone in house?

In terms of in house or freelance there is no right or wrong, only pros and cons and it depends on you: what’s your management style?

[15:44] Should you hire specialist or focus on training one individual? Project based people keep you flexible and you can build a good rolodex of individuals that fill certain niches. Agencies can help you maintain a stable workforce.

[18:12] The biggest turn off for agencies is the same for everyone, and Nathan recommends working with small agencies (5-10) to build a relationship with an available owner, and ensure pricing and result.

[20:42] Being successful at hiring is usually about hiring the right level: there are 3 levels of people you can hire.

1. Low level: they will follow your existing systems (you have a strong SOP and you know what you’re doing.)

2. Mid range: specialist (they know what they’re doing.)

3. High level: expert freelancers that bring in their own strategies and systems (when you don’t know what you’re doing.)

[23:35] What is the minimal amount of SOP to bring to the table for a new hire?

1. Information about your business and what the goals are: what does success look like?

2. Be very clear on the “Do not do” part of the SOP.

[26:42] Nathan shares his most important advice for people new to hiring:

1. Know what you’re looking for.

2. Interview for skill, but also attitude and communication!

[29:22] How do you handle when you need to hire better than you?

[30:50] It’s critical to diversify when you hire, give your systems redundancy! You don’t want to have your only supplier drop you, and your only manager quit on the first day of your vacation — true story…

[31:44] Mention this podcast on to get a 25$ credit.

Mentioned in this episode

Direct download: BBP_6_17.mp3
Category:Business -- posted at: 5:00am EDT

David Osborn is one of the largest real estate investors in the United-States and runs the largest Keller-Williams franchise in the world.

Ever wonder how you can get to 9 figures? Tune in for some weird and serious advice refined over David’s 20 plus year entrepreneurial career.


Key takeaways

[5:19] There is no amount of hours that will get you to 9 figures, so what do you have to do?

The first lesson David learned was that it’s not about you: change the question.

The right question for a 9 figure business is always: who. Who do you have to hire to get to the next step?

What’s a key hire you could make right now that would drive your business forward? What’s the title, the job description?

Start making yourself the least talented person in your organisation.


Get your Whos [8:17] Once you know that “who” is the question, you need to figure out who you have to become to attract that person: the right “who’s” don’t work for just anybody.


What do the “whos” look for? Purposeful people. Learn how to goal set and make yourself accountable for those goals.


Never forget your agenda: if you don’t have an agenda for your life, the first person you meet everyday gives you an agenda.


The matrix is real [12:03] But it’s not like taking the red pill: we usually don’t stay awake tough, so it’s important to get your implicit system on board:


The implicit and explicit systems:


Explicit: is the part of you that you think you are, your inner voice its a slow system, a row boat — as fast as the language you use.


Implicit: is the unconscious, everything that runs in the background and it’s much faster, like a jet — think of the difference in reading speed when you mouth the words!


When you do wake up and get that clarity on what you want, set those goals down in writing and let your implicit engine take you closer to your goals.


Ok, weird, so how do I align my implicit system?


[15:45] First, nurture your 8 life gardens:

1. Relationship and family

2. Spiritual contribution

3. Physical health

4. Intellectual growth

5. Lifestyle and adventure

6. Environment tribe

7. Personal financial

8. Business

Set goals [19:17] The clichés do work… for each of the aspects of your life, set goals and have a very clear vision it’ll create a massive vision of what you want your life to be.

Then break it down into the day to day goals.

Be careful of accomplishing the goals you set, or adjusting them if necessary. If you just write stuff down and don’t do it, all you’re doing is training your implicit system to recognise that what you say doesn’t matter.

Do what you say and say what you mean.

Manage your energy [27:30] Money is energy, you get energy by spending energy. Make sure you have energy to spare:

Nurture your primary relationships: your significant other, your kids, your friends, your peers

Nurture your health, your brain, your spirit, your community

Be ruthlessly honest with yourself and cut out what doesn’t work.

Contain your environment and eliminate the chaff so you can focus your attention like a laser beam. The beautiful thing about capitalism is that everybody has a job and you can hire them to get your time back for your own agenda.

Pay people to:

● Cook

● Clean

● Pay bills

So you can focus on:

● Hiring talent

● Looking for opportunities

● Creating vision

Check your peers [32:04] Hang out with winners, winning is contagious. Dump the losers, charity belongs in charity.

Coaches [42:05] invest in coaches, be around leaders and teachers.

[46:19] Set goals, manage your energy, check your peers, get coached and be ruthless honest.

We are forgetful creatures, put it in your flight plan.

Q&A [52:00] David opens up the floor:

How do you cut out family?

People don’t have to do what you do, but they can’t be resisting you. Phase them out, they will notice less than you think.

How can I attract the mentor I want?

Come from a point of service, add value and be prepared if they say yes.

Did he grow organically?


What is your hiring process?

Personality assessment, Behavioral assessment.

3 sets of interviews: Screening, Comprehensive and Hiring.

Spend at least 10 hours with every new hire, always ask yourself what’s going to bug you about that person in two years and listen to your gut.

What can you do to empower your unconscious brain?

Stop listening to your conscious brain!

How do you segment your life without losing your business time?

Miracle morning, goal setting, writing it down and once you have the revenue: outsource the things that eat away at your time.

  • What is in David’s flight plan?
Direct download: TOP_6_017.mp3
Category:Business -- posted at: 5:00am EDT

Today’s episode features a behind the scenes segment from a recent 8-figures workshop held at Ryan Daniel Moran’s lakehouse.


Ryan explains the 3 types of managers you business needs and the formula to go from 100k a month to a million. Are you looking for your 8-figure exit? It will require you to make the transition from hustler to entrepreneur.


Key Takeaways

[2:40] Your audience is already generating content for you.


[5:02] Making a business requires a product that you can convince people is better than the alternatives

1. Have your product down

2. Get your sales optimized and get reviews

3. Put your reviews up as content

[7:36] So you have the business 1-2-3 and you want to push further, go from 100k a month to a million…

How do you do that?

You deepen the product line...

How do you do that?

Figure out what your customers buy after your product...

How do you do that?


[10:44] The million $ formula is 3-5 products at 25 sales a day and there is a reason behind this: in order to sell 3 products, you have to know who the buyer is. Really well.

[11:33] Audience building and an ideal customer avatar is about helping you make decisions, and decision drive progress.

[11:56] Focusing on Shopify is great as a way to optimize your sales channel, but it won’t be a multiplier. Your focus as an entrepreneur should be in building your business, your product line.

Or else you’re just a sales channel manager.

[14:03] Building a good business requires 3 types of managers:

1. Ideas manager — inventor

2. Distribution manager — influencer

3. Sales manager — channel manager

Being a business owner means you have all three, you don’t have to be good at all three but your business does.

Mentioned in this episode

8-figures workshop events:

Direct download: FFL_6_10.mp3
Category:Business -- posted at: 5:00am EDT

So you finally settled the money part and now you realise the happy part doesn’t just happen? Today Ryan shares an interview with his friend and lifestyle inspiration Alex Huditan on how to improve life and scale happiness.


Ride the wave and love the flow of life: Alex does his best — and it’s really, really good! — at living by his own definition, and he runs a successful 7 figure business on Amazon.


Key Takeaways

[5:12] Alex shares what he does and the ways he tries to positively impact the lives of his fellow Romanian.


[8:31] Alex’s lifestyle is a goal of Ryan’s and stretches his perception. Ryan is the kind of entrepreneur who can do nothing else but be an entrepreneur…


“How does Alex have so much free time, and is so happy!?” When does he get any work done?


[9:26] Alex shares that he isn’t that good at time management, but has been focused in the past 5 years on getting better at being him.


He has created partnerships that free up his time to do what he wants: he mainly focuses on helping his community, and the other parts of life.


[10:53] You should invest in all of your relationships and give as much as you can, the universe will send it back, one way or another.


[13:34] Alex talks about how he was always a fun first person. He explains the fun side of ever job he’s held, every failure he’s had. It’s no wonder he’s a happy person, everything has a positive side.


In every job he’s had, he always prioritized learning and growing and made room for free time every day.


Ryan resonates with the idea that when things are right, they are easy and the negative connotations of “work” just lose their meaning.


[17:41] Entrepreneurs often fall in the trap of getting good at something, seeing results, getting better at that one thing and somehow beginning to believe they are only good at that one thing.


There are many things to do and create in this life, there is no need to focus on only one thing.


[19:46] Ryan thinks he tends to work and burn himself out because it is the thing he has found so far that gives him the most meaning, excitement, personal pleasure (Workaholism!). And a lot of entrepreneurs are under the impression that once you settle the money part, the happy part just happens.


Ryan know this to be false, by experience.


[22:27] Alex offers one piece of advice to people to have the money but can’t find the happiness: go listen to Ryan’s podcast about being enough.


It talks about how you need to be happy and at peace with who you are, in a materialistically detached way. If you lost it all or chose to give it up, you would still be enough.


[24:23] Alex shares one of his experience of a meditation retreat. By the 6th day, he felt like he wasn’t getting it and was about to quit until it all clicked.


[33:03] Singular events, psychedelics or extreme experience are often the cause of change in our lives even while being non-essential in nature. Epiphany can be achieved with mundane experiences, but that story is much less glamorous.


[34:08] Fun is fun, it really shouldn't be a pursuit in the first place! Let it happen.


Alex suggests trying new things — things that you are not necessarily comfortable with at first and more than once! — and going in with the right mindset.


Be careful of the stories you tell yourself when defining the world: “I don’t like clubs”, “I don’t like to dance”, “I don’t like fast cars”, etc. They are preventing you from keeping an open mind and experiencing the world.


[38:05] Alex shares an exercise a friend taught him called:


“Perfect Day”:

You are God on another planet and you can do whatever you want from dawn to night. You can bring things from our reality into yours but not by naming them, you have to describe the senses and feelings related to that experience.


[41:19] Alex challenges Ryan’s language on fun and happiness!


[44:01] The people you surround yourself with will dictate how you live your life… be careful to let people you want to be like enter your circle.


[44:50] To the people who have struggled to find the lifestyle after the money, Alex offers this:


Entrepreneurs often want to ditch the 9 to 5 and end up working themselves into a stupor… Delegate, meditate, start life now, start fun as soon as possible, there is no reason to put this off.


Meet new people, do new things and keep an open mind.


[47:56] The word entrepreneur has become a synonym for hustle and grind and workaholism, be wary of using it to define yourself, if only in your head…


[50:11] Ryan thanks Alex for being such an inspiration and invites listeners to follow Alex on Facebook.


Thanks for listening!


Mentioned in this episode

Direct download: TBT_6_10.mp3
Category:Business -- posted at: 5:00am EDT

Influencers are not a magic button, and working with them can make or break your business depending on how well you enter into the relationship.


We all know there are no guarantees in business, but if you want to use influencers the right way for your business tune in today: Ryan shares 3 easy tips as well as the biggest pitfalls to avoid in building an influencer relationship that works for everyone.


Key Takeaways

[:52] Working with an influencer successfully requires that certain criteria be met the most important of which being:

● Does the product you want to amplify match the influencer’s audience.

[2:52] People are selfish. They don’t want to mentor you, give you shout outs, talk about your thing.

The first mistake to avoid?

1. Going directly for the ask.

The second?

2. Overrating a spokesperson — it’s an audience you want.

[4:07] So how do you position your brand to influencers? It’s really 2 simple things:

1. Show the value it brings to their community

2. Does talking about it make the influencer look good?

If your product doesn’t do that, you can still pay to get the influencer, but there will be diminishing returns...

[6:06] And the last but most important part of building that relationship is to find the give:

1. Go for the simplest yes possible (can I send you a sample? Can I share your stuff?)


1. Bring value

2. Make them look good

3. Give

Direct download: WWW_6_10.mp3
Category:Business -- posted at: 5:00am EDT

Today’s episode is about really rigorous data based approach to social media advertising.

Tev Marusenko, PhD, takes a very academic approach to data collection, integration and management he shares the tactics he’s used in his own business endeavours.

Key Takeaways

[6:07] Max introduces DOCTOR Yev Marusenko, and asks him to talk a bit about himself.

[8:59] After getting his PhD, Yev opted for a career change from theoretical academia to marketing and it turns out there are many transversal skills.

[13:00] Establishing a brand and then marketing or building the brand by testing? Heroclip had huge growth goals and that required both approaches at once.


First, you need branding so: branding strategy sessions! Heroclip is a carabiner, it could have been sold just as a carabiner— mind the competition! — but it already looked different so they spend a great deal of time thinking about what it actually does and how it differs for the customer. Reading branding books, articles, workshops and knowledge sharing.


Second comes the testing, integration and data management and that’s more of a word by word process of tweaking and iterating.


Brand optimization [20:28] Yev explains how he sets up a data collection campaign.


Your metrics require variety: you need to test a sizable sample to test (10 taglines for example) and you will need to choose or more measurements (clicks, or shares, or comments, etc.)


From there, Yev usually picks the top 10% regardless of performance and moves on to analysis.


Which brand assets can you test? [25:45] What decides the brand assets that you can test? There are easier and harder ones to get at and generally, the harder assets to get data for are the ones that make the most difference.


Easy (static elements): taglines, headlines, short form copy, images.

When dealing with images, you have to consider 2 aspects:

1. The content to the image (logo, text, etc.)

2. Design aspect (border or no border, tilt, etc.)

Hard (evolving elements): anything about the customer journey.

Where do they go after clicking on your link, the order of the content they view, are they more analytical or emotional… this involves a lot of iteration.

[29:00] Max emphasizes the importance of those evolving elements in brand building, typically people associate brand with static elements.

Starting out with data testing [30:27] for someone who is new to Facebook ads, how do they integrate this kind of strategy?

Don’t get too overwhelmed: start with two customer touch points and practice your interpretation skills!

Yev and Max discuss an example on testing website page click through and feature responses that answers two questions in one.

[38:07] Yev created software that attributes sales to people and figures out how much they’re spending with regards to how much you spent to bring them in.

Zontracker does 3 things Amazon businesses can use:

1. Tracks the sales in Amazon coming from Facebook ads.

2. Pulls Amazon customer data into Facebook.

3. Optimize for Amazon purchases within Facebook.

[47:12] Max signs off and invites listeners to connect with Yev on Facebook and LinkedIn!

Mentioned in this episode

Direct download: BBP_6_10.mp3
Category:Business -- posted at: 5:00am EDT

How do psychedelics play into the lives of entrepreneurs? Today we dive deep into belief systems, religion, consciousness and all that good philosophical magic.


Tune in for a very human discussion on what it means to strip away some of your certainties and what you can learn in the process.


Who better to talk about this than Ryan, who in his single minded and systematic pursuit of truth ended up shedding a dogmatic upbringing as well as a religious career.



This interview and associated content is in no way an endorsement or recommendation that anyone should do any illegal drugs — there is nothing you cannot achieve or go do on your own through meditation or spiritual practices.


Key takeaways


Questioning everything [:] Ryan has a history of questioning the established structures around him:

1. He questioned the 9 to 5 workday train and became an entrepreneur

2. He questioned his religion in phase 1 and started a lifelong spiritual journey

[8:00] Phase 2 of his spiritual quest has been centered around questioning reality, he now finds himself in the midst of a spiritual awakening.

Losing my religion [8:36] Losing one’s religion the way Ryan did, cognizantly and rationally, is profoundly traumatic. It requires a systematic breaking away from brutish indoctrination along with everything from which you drew meaning. All of your certainties, absolutes and reassurances. Imagine the pain of ripping from your source of truth, hope, value, worth, connection, community, home and language. The foundation of your entire understanding of life.

He then went through what he believes to be a necessary part of healing, angry atheism.

In the past year, Ryan produced a Documentary — which he has yet to release to the public — called Losing My Religion. In the opening scene Ryan — having never even held a cigarette in his hand — does 4 grams of psilocybin mushrooms.

Who can you turn to? [11:56] After stripping away so much of himself and his old life, Ryan found himself in a spiritual void. But he hear the many accounts of trusted sources that assured their most profound spiritual experiences came from mushrooms.

His first and only [to-date] trip was both a good, and bad trip during which he had never more intensely wanted to go to church. It was also an incredible spiritual journey which led to a deeper understanding of why he broke away from his religion and concurrently, being drawn back into certain elements of it.

It is still an experience he is unpacking but left him with this indelible sense of falling in love with what he believes is true.


The decline of religion [17:34] What is this all for— Making money, getting fit, doing anything at all — if the end result is simply death? Ryan now believes that everything we do is constantly changing, growing and evolving consciousness as a comprehensive whole.

Taken back into it’s historically relevant context, religion was the expression of our innermost need to understand our position in the universe. It made sense at the time, as a way to explains our greater purpose as well as the things we didn’t have the technical means to grasp.

As time passes and understanding of the universe grows, the language and means with which we explain it needs to be adapted as well: religion has taken us as far is it could.

The conversation is starting to change and it’s time to move into a spiritual phase shift.

The first trip [19:30] Ryan’s brain began playing every thought he’d ever had, to the point of overwhelm, until he got to the end of the file folder, and then, for the first time ever he felt like he was himself — not the voice in his head he’d always thought he was, but his true self — it was the most freeing, expansive and joyful experience ever.

He now understands he should have listened, he should have stopped when things were good, but he pushed further and took another gram.

And so for 30 minutes of absolute terror, he felt the infinity of time while clawing at the gates of Hell, with no way out.

After that ordeal, he got a glimpse of the world as a whole. A magnificent epiphany of the grand design, his part to play in it as well as that of every other being in existence.

Every choice we make, every person we talk to or play a role in the developing theater of consciousness.

This is what drove his desire to go back to church: everyone plays a part and we’re all riding the same wave.

Getting to the bad place [24:38] Ryan had that beautiful first experience, why did he push it further? Does he tend to go too far?

Yes, and the pattern is identifiable as an almost unhealthy addiction to growth, the emotional attachment to breaking the next barrier, the next unlocked secret, as opposed to being in the present.

Business and psychedelics [26:18] After selling his company for a hefty sum, Ryan found that the money he thought would bring him happiness simply did not. What’s the solution then, make more money? How depressingly tedious...

Cue the MDMA and he realised that he had always thought he was defective or broken in some way, and had been looking for validation from outside sources.

In terms of business it translated to a radical change in perspective, from following systems and ideas — hustles if you will — that would profit him, make him money, to a more creative and generous approach: what do I want to bring to the world, what value can I add?

From the take mentality to the give mentality: what are you giving to the world?

He also understood 2 important things:

1. He can wait for the right opportunity.

2. He doesn’t have to serve the customer that isn’t a right fit just because they have deep pockets.

The inner child [33:12] For a lot of entrepreneurs, their entire life has been driven by the 10,12,15 year old who suffered trauma. We all have stories in our past that are driving our behaviour.

It really doesn’t have to be crazy trauma to have an impact in adult life, but it does need to be addressed and unknotted in order to relearn to have fun and be happy.

It’s hard to be happy when you’re in survival mode.

Building or creating? [46:15] Ryan advises entrepreneurs, and has helped hundreds of them make their first million. The ones that do the best are systematically the ones that create something.

Everyone wants the formula, and Ryan has it, but it’ll never work unless you create... It’ll all just be price wars and review wars.

Capitalism [47:01] Capitalism is the system through which we create things (it’s not the only one through which good ideas come from) but it’s the only system where bad ideas lose

We’re all on the same team. We’re all just fighting about how to get there.

But we won’t get there with less freedom, we’ll get there with more.

Mentioned in this episode

Tucker Max — MDMA therapy

Direct download: TOP_6_010.mp3
Category:Business -- posted at: 5:00am EDT

Reinvesting dividends! It sounds boring.


Just wait ‘till you see the compounding cash flow numbers on this strategy, you’ll understand why it’s the only reason Ryan cares about dividend paying stocks at all.


Are you looking for an investment workhorse that will build a nest egg for your future? Pick up a good habit and put 10% of your earnings into this long term strategy.


Key Takeaways

[2:55] Ryan starts off by sharing his personal minimum criteria: a stock that pays a minimum of 4% and has raised its dividend every year for at least 10 years.


[5:35] As an example we’ll use AT&T whose stock trades at about 40$ a share.


Let’s buy a hypothetical 300$ worth at a 6% dividend a year for a measly 18$ a year.


[7:08] AT&T have raised their dividend for at least 10 years: let’s posit a 10% annual raise.

Y1 — 6%

Y2 — 6.6%

Y3 — 7.3%

Y4 — 8%

Y5 — 8.8%

Y6 — 9.8%

Over 10 years these numbers become really interesting.


[9:03] The next step is the dividend reinvestment plan:

Y1 — 10 shares at 6% reinvested

Y2 — 10.5 shares at 6.6% reinvested

Y3 — 11 shares at 7.3% reinvested

Y4 — 12 shares at 8% reinvested

Y5 — You see where Ryan is going with this...


[11:35] There is a double compounding effect over time which means that at some point when you stop reinvesting, you still have cash flow, and you still own the underlying stock which means you can sell it, borrow against it, etc.


You liked this content? Comment, subscribe and share!

Direct download: FFL_6_03.mp3
Category:Business -- posted at: 5:00am EDT

Today, the mysterious Jeff Lieber joins Ryan and Max for an insightful interview covering the reasons why big brand tend not to be on Amazon as much (and why they should be) as well as a host of tips and important advice on expanding your business on Amazon.


Jeff is the Founder and CEO of Turnkey Product Management, a company offering a full portfolio of management options for automating your Amazon growth while freeing up capacity for you to work on your business. Jeff also built and sold a few physical products brand himself and receives Ryan’s highest endorsement.


Why should you be on Amazon, even if your brand is doing great on its own channels?


Key Takeaways

[1:54] Ryan starts by roping Max into a question about his initial shock with Amazon product sellers: he was struck by how far you can grow on Amazon by just focusing on product sales, and how inversely low performance seemed to be.


[3:10] How can companies use Amazon in a way that builds their brand rather than just focussing on product sales?


If your brand is successful through your own channels, you will benefit from bringing the branding and messaging to Amazon: make it a place for your existing customers to recognise you, and a way for new eyes to find you.


At the end of the day, having a diversity of sales channels will always make your company more valuable.


[5:07] Amazon used to be a low price, low margin product dumping ground and a lot of physical product sellers still treat it like that. But it’s still the largest pool of online hungry buyers looking for products just like yours. If you’re not there, you’re missing out.


[8:23] What can product sellers and brands do on Amazon in order to keep their margins high and avoid falling into the low price point race to the bottom?


Differentiate yourself, stay premium, pride yourself on quality and great customer reviews: live up to and keep earning your price point!


[9:57] Price, at the end of the day, comes down to your ability to fulfill the promise your brand makes. A better, stronger brand will command a higher price.


[11:41] Jeff shares that his more successful clients are always great at one or more of the following:

1. Audience building

2. Paid advertising

3. Innovate

[15:38] Bigger brands are notoriously off Amazon, and the reasons may simply be because they have more control over their  proprietary channels.

If that is the case you may simply need to shift your thinking: Amazon is the largest marketplace in the world, it should be one of your sales channels for 2 reasons:

1. Make it easier for your existing customers to have access to your products.

2. Meet new customers.

[20:49] Jeff built his own pet brand on Amazon — still the best place to launch a brand — and to day he firmly believes that having multiple sales channels is what ensured his business’ success.

[24:53] The biggest impact you will have from an Amazon presence is that customers that see you elsewhere will look you up on Amazon and immediately become a customer because the process for them is much easier.

But for that to happen you need to streamline your page by optimizing your bullets, your copy, your headlines, etc.

Max gets tactical — this is the one biggest missed opportunity he sees — and advises that your listing images should tell a cohesive story that includes the brand and taglines or a promise statement that can be consistent across products.

[29:06] Jeff’s biggest forward pushing items for growth:

- Launching new products

- Building (and using) your customer list

- Nurture 1 or 2 off-Amazon channels

[32:07] Ryan turns the floor over to Jeff to talk a bit more about Turnkey Product Management and he invites listeners to visit for some exclusive content.

Thanks for listening!

Mentioned in this episode

Direct download: TBT_6_03.mp3
Category:Business -- posted at: 5:00am EDT

Today is a rare treat, Ryan talks about’s advertising platform which he never does! Why today? While turning a bad day around, he has a huge realisation about his business.


Do you want to muscle out of your ruts, big or small? Ryan shares his sure fire way to pull yourself out of the muck.


Key Takeaways

[:29] Ryan’s been following a process he calls success stacking which means that when he feels like he’s in a rut he does a few key things.


1. Identify what isn’t up to your expectations for the day — journaling is in and of itself a great practice, and here is a tangible way to use it, it can help you put words into what’s going on in your head: today’s a bad day, figure out why.

2. Get an iota of momentum, it’s often all you need — and sometimes that just means going to the gym, or even getting a haircut.

[1:19] Today was a real weird for Ryan, he shares his journal entry and how he pulled out of his day’s muck by finalizing a deal he’s been after for a while.

Braingasm [3:44] Ryan finally sees how doing one small tweak may in fact take care of a problem he’s been seeing with’s attractivity.

[5:22] Finally Ryan shares how the great team he’s built around him has awarded him a lot more time to drive himself crazy and how strange it is for him to learn how to work on the business rather than in the business.

Direct download: WWW_6_03.mp3
Category:Business -- posted at: 5:00am EDT

Because you asked: today, we diverge from the usual interview and Max breaks down the very concept of ‘brand’ into easily digestible parts.

So is it just a logo?


Key Takeaways

[2:49] Max asked the community what it is you would like to see on the Brand Builder Podcast and you responded!


Over the next few weeks and months, he’ll be covering a lot of the questions raised but for today:


What do we mean when we talk about brand?


[5:15] A lot people think of brand as logos, palettes, packaging, marketing funnels and copy... All of those things are important aspects, but they are not enough.


Your brand is the collective emotional response to your product or service, and that includes your customer's expectations, memories, stories and relationship with regards to your company.


[6:32] In a perfect world, you are not selling someone something the one time, you are entering in a relationship that will last and spans months, years or even a lifetime.


That relationship is built on three principles:

1. Brand promise — the guarantee, quality and efficacy of your product

2. Meaningful differentiation — how are you different in answering your customer’s wants and needs

3. Elevating your customer — help them be the hero in their own story

[9:42] Your brand is the only thing that will keep your customers with you when the competition pops up.

[11:22] So brand is something you have do across every single touch point with your customer, and each of those points is an opportunity to strengthen or weaken that relationship.

Reinforcing that relationship requires two things:

1. Agreement on brand direction — you need to know where you are headed

2. Consistently strong communication — everytime someone gets something from you is an opportunity

[15:00] The best brands in the world are built with a specific customer in mind, a singular message that resonates with that customer and they communicate that message consistently across all channels.

That is how you build the equity that makes your brand valuable.

[16:30] Max recaps and invites listeners to share their comments, questions and suggestions with the community.

Thanks for listening! Visit for upcoming events and additional content.

If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at

Because it really does make a difference: don’t forget to subscribe and leave a review on iTunes.

Mentioned in this episode

Direct download: What_Do_We_Mean_When_We_Talk_About_Brand_BrandBuilderPodcast_1_1.mp3
Category:Business -- posted at: 5:00am EDT

So, should you do Ayahuasca? No.


But if you want to hear what it was like for Ryan DMT Moran and what he took away from the experience, listen in.



Ayahuasca has become this cliché thing that entrepreneurs do, they come back changed and want to tell EVERYONE about it. It’s like being vegan, or doing crossfit.


Ryan wants to make it crystal clear that he is not a hippie and did not want to talk about this experience. He is not an “Ayahuasca person” but since he also attends burning man, he may already be on a slippery slope...



This interview and associated content is in no way an endorsement or recommendation that anyone should do Ayahuasca or any other illegal drugs — there is nothing you cannot achieve or go do on your own through meditation or spiritual practices.


Key takeaways


How did this come to happen? [2:58] For Ryan, it began years ago with an obsession for the truth — to witness: he left his faith in his mid-twenties because he no longer believed it was true.


This obsession has had him chasing ideas down many a rabbit hole, and he has been on this self-discovery journey for a long time (it would be ill advised for anyone to jump-start their personal discovery journey with the use of potent psychedelics.)


Recently though, his most reasonable, rational friend shared his very positive experience of Ayahuasca, and because this trusted friend did not come from a spiritual background and had such a spiritual experience, Ryan was convinced.


He had never planned on doing Ayahuasca and never wanted to: isn’t that a glowing testament to the power of referrals!


It’s been two weeks [6:04] Ryan’s afterglow is gone now and he’s ready to answer C-Money’s questions from a more grounded place.


Surface questions first [7:28] What does it cost? (Shockingly affordable), What did you feel physically? What did you see?


There were no hallucinations per se — nothing like the open-eyed movie of psilocybin (mushrooms) — the experience was more akin to MDMA (ecstasy) but even then, it doesn’t really encompass the experience.


Imagine that ethereal feeling in the space between consciousness and sleep, when your thoughts are more material, tangible and textured but free.


Imagine being in this state with a lucid mind.


An intensely personal experience [9:17] Aubrey’s Marcus’ recounted experience was diametrically in contrast to that of Ryan.


Don’t take legal advice from a guy on the Internet [10:03] So the shaman prepares the brew from leaves, and hands you the equivalent of a raisin smoothie flavored shot glass...


Where do they find the ingredients?

What are the legal ramifications?


Ryan doesn’t know! But as far as he believes, it’s protected as a religious rite if you fit the criteria...


Anxiety [13:26] Managing his anxiety is a goal that Ryan was hoping to make some headway on with this experience, but on the first day he was met with a mind where thoughts were racing at a million miles an hour “How is this ever going to help me get rid of anxiety?”


That was the first realisation: those thoughts WERE anxiety.


Anxiety is the voice in your head who is constantly judging and making evaluations about right and wrong: you feel anxiety because you are making a judgement and that judgement may be right, or wrong.


I judge my body.

I judge my bank account.


According to what? It’s all subjective, and who’s to say who’s right?


If you stop taking that voice so seriously, if you just remove judgement: there is no more anxiety.


Drive [16:36] Entrepreneurs tend to use anxiety as a tool to move forward, and they often fear healing the wounds that drive them, in case it removes their drive altogether.


But say your driver to get wealth is fear of scarcity, having wealth will not fix it! It will only make it worse: What should I do with my wealth? What if I lose it?


Try thinking of it this way: I don’t want to be happy because unhappiness drives me!


Consciousness [22:56] You dose everyday for 3 days and Ryan’s day 1 was frustrating because he was fighting with the voice of judgement the whole time.


Because of how day 1 unfolded, on day 2 the facilitator gave him a smaller dose before the ceremony followed by a full dose at the ceremony.


This journey was more pleasurable, and Ryan had an out of body experience for which he was required to disidentify with all physical things.


It sounds esoteric but it is a really interesting thought experiment:


Take away the money, the track record, the stuff? I am still me.

Take away health? I am still me.

Take away the “Ryan” construct? I am still me.

Take away your daughter? This was immensely painful but I was sad for me, for what I had lost. Somehow, I am still me.


Everything is temporary and everything is a blessing. If you accept what is, you can create what you want without any attachments to the results.


[27:40] This realisation does beg the question as to the place of legacy in this world… The obsession about legacy, immortality is rooted in a fear of death.


Death [29:37] Three weeks ago Ryan didn’t believe in life after death. He does now.


He tries his hand at explaining life after death in two minutes or less:


In our experience of life, we are slaves to certain rules about our existence as reflected by certain things like biology and physics. Those are reflexions of the physical world.


Ryan asserts that consciousness precedes the physical world and in that construct, when our biology decays and goes away our consciousness remains.


“You remain in the physical world even if your meatsuit goes away.”


Life after death (or before birth) is a physical but not in the sense of a biological experience, it means in essence that your consciousness is situated on a continuum which intersects other realities including this one.


Where is my meatsuit? [:32:21] What does it mean for consciousness to live on without the brain?


Ryan offers 2 analogies to better grasp his understanding of consciousness.


1. The dolphin:

A dolphin swims in the ocean and one day, he jumps out of the water and is amazed — The air! The sky! The trees! Wow! the whole though pattern about this experience is contained in the 3 second jump — and suddenly it becomes scared to lose all of this new wonder. But as soon as it hits the water it realizes it’s home, and home is the same place after the jump as it was before.

Life is the jump. When it’s over you just fold back into what existed before, and that’s home. We need to enjoy the jump, man.

2. The flashlight:

Turn it on and it beams out wide and the light goes on, and on, and on forever and we are all photons in that beam expressing what is happening at its source, the origins of the beam: the singularity.

The lesson [37:03] Ryan’s big lesson from all of this was: Relax.

There is no end or arrival, nothing to grasp, nothing to figure out, to do, no one is in control. Literally nothing is under control.

Anything you chose to do is all equally fine: at the end of it we all go back into the same ocean, weather that means nothingness or pure consciousness.

In that context, there is nothing to fear! You are already fully expressed so dance in it.

Resistance is futile [39:47] We quite literally create the things we don’t want by resisting them. Your resistance to a thing supposes its very existence and possibility.

Trump is the perfect example of this: the reason he is president is because all the people talked about was how he shouldn’t be president (they created the constant media noise about him.)

“Trump shouldn’t be president” is a qualitative statement that includes the possibility of “Trump is president”.

Back to reality [43:58] Ryan has done a lot of personal work and although he did gain some important insight, he didn’t feel the urgency to proselytize as some do after such an intense experience.

Goal [47:29] To be content with what you have, to stop judging and comparing: there are days even Elon Musk doesn’t want to be Elon Musk.

What if we just didn’t play the comparison game? We’d all be equal and actually free! Which would probably result into you doing the thing that will make you the “Elon” of what you love to do.

Happiness [56:23] Stop making life so hard. Ryan has such specific rules as to what is required for him to be happy that it’s easy to fall short, and when he does, he feels miserable.

When he meets other people and they ask what he is up to, his answer is now “I am practicing being happy”. Happiness is the game, and business is just one of the ways Ryan is happy.

Find pleasure in what is.

Leadership [1:00:04] One of the things that occurred to Ryan was that if he wants to become all he wants to be, he has to to empower other people to do the same.

What he had done in the past was pull other people along — preventing them from learning and growing — when in fact he should have been pointing to the goal and calling people into that path.

A leader’s job is to set the overall vision for the goal and then hold their people accountable for that.

Capitalism [1:03:16] After having a hippie experience, do you relax the marriage to Capitalism as an ideology?

Nope! It still stands that Capitalism is the system through which we exercise freedom and freedom requires people to be responsible, not coddled. The purpose of Government is to set the rules though which we practice freedom. As few rules as possible.

The judge [1:05:50] Ryan used to view God as the outside judge but the idea that there is a god outside ourselves, judging us, is actually a miscategorization of our own inner judge.

People who have a very profound desire to judge other people are actually just judging themselves. If you forgive yourself then you have the freedom to not judge other people which allows them to be what they want to be.

Let go of judgement will set you free, and that is a very humbling thing. But means everything to overall happiness.

Direct download: TOP_6_03.mp3
Category:Business -- posted at: 5:00am EDT

What if Ryan could show you 3 ways of never buying a house but reaping all of the benefits of real estate investment?

Find out how!

Key Takeaways

[:24] At 9 years old, Ryan used to read a kind of consumer report publication for children called Zillions — he was not the popular kid in school — that’s where he got his love of entrepreneurship, real estate and investing in general.

[3:10] Initially, entrepreneurship was Ryan’s way of making enough money to become a real estate investor so he started buying single family real estate as soon as he was able to afford to.

After doing it, he can openly say that it’s a mistake to do that if you are an entrepreneur. He explains why and moves on to what to do instead:


Go all in on your primary business and take your cash to put into passive income.


[8:00] The source of any income is never passive in and of itself, but it can be passive for you. Here are the three areas Ryan invests his own money:

1. Real Estate Investment Trust

2. Hard money lending

3. Real Estate Syndications and Funds

As long as you’re confident in the underlying business and people running that business.

Braingasm [15:20] Buy stressed assets, take investor money, fix ‘em up, get the value high and take bank loans to pay back investors quickly!

The Fastest route to freedom? Make your money in one specific business and invest the profits in an area you’re confident in.

You liked this content? Comment, subscribe and share!


“Money while you sleep is nice, but it doesn’t really exist: there has to be a business behind the investment!” — Ryan Daniel Moran

“Income can be passive for you but the source of it is never passive.” — Ryan Daniel Moran

“I would never invest in a business where I didn’t trust the people.” — Ryan Daniel Moran

Direct download: FFL_5_27.mp3
Category:Business -- posted at: 5:00am EDT

Are you too late? Did you miss the boat on Internet opportunities? Ryan signs in from Austin Texas to answer this important question.


This podcast will share what opportunities he is currently chasing, as well as others he has watching in the marketplace.


Key Takeaways

[3:02] Isn’t it risky to invent a new product and do something cool? No more so than releasing a product that anyone can copy.


Ryan built his most successful businesses around a cool idea for a group of people and then used Amazon as the delivery mechanism.


On the other hand his businesses that struggled were the ones trying to find the hole in the market and then release for that.


[5:20] He shares a super exciting new project he’s become an advisor for, he thinks he can get the company to 100k a month in the next 90 days.


There is no data to back this statement up: there is no demand for the product on Amazon, it’s never existed before, it’s twice the price of similar products on the market. How is he so confident?


[8:06] Lots of entrepreneurs will have the product in hand and ask what influencer they should bring on. Ryan does things differently:


Partner with influencers; find out what their community needs and make it, then use the sales channels (Amazon, Shopify, etc.)


[9:25] Become good at creating a product that a group of people want. There are lots of different ways to do this but the obvious one is that you need to bring unique value to the marketplace.


Think outside of what other people are doing.


[16:08] One of the mistakes Ryan made was releasing the same product in the same way as others, which can bring a successful company to plateau.


Ryan has helped people learn and watched them scale and sell for 10’s of millions of dollars. And that was another mistake: he wasn’t partnering with them at the start!


[19:30] Ryan talks about the new backroom where he has now started to do mentoring and advising work with entrepreneurs and businesses that are looking for a more intimate, hands on experience with possible partnerships.


It’s open to about 20 people for the next year but it doesn’t come cheap, the financing structure is interesting though in that you pay the bulk of the fee off your profits.


If this kind of thing is out of budget for you or if you’re just starting out you still have 2 options:

1. A less involved online option will become available in the coming year

2. 3 day workshops are also held for 4 to 15 people at Ryan’s house every quarter

Direct download: WWW_5_27.mp3
Category:Business -- posted at: 5:00am EDT

Dreaming of the big payday?

Coran woodmass shares his secrets on the brands getting bought and sold today. How does he know?

His registered buyers have over 830 million available for buying product brands: Coran is the Founder and Managing Partner at FBA Broker, the first company to focus exclusively on physical products that have an Amazon sales channel.

Want to know what’s killing it in the ecommerce space and what criteria business buyers look at before acquiring?


Key Takeaways

[3:43] For the last 2 years, FBA Broker has been producing a monthly business price guide that tracks and reports on all the public business sales in the industry.


The last 12 months were dismal, the market is flooded with low quality small businesses leading to record low sell through rates.


Comparatively, record levels of capital is being raised to acquire physical products brands.


[7:50] In the 2 to 5 million range, the sell through range is 39% whereas in the 100k range, we’re looking at 13%.


So what is working? Brands. Here are the 5 elements for a brand to always sell, regardless of market condition:

1. Brand synergy — repeat sales to one demographic

2. Product uniqueness and diversification — don’t rely on one hero product

3. Revenue diversification — keep the 30% rule in mind

4. Size — most buyers are not interested below 1 million revenue

5. Growth — Year over year trend

Coran also shares a very important buyer criteria: margins, they are all looking for healthy margins. 30% is the average tracked.

[14:54] What if you don’t have the 5 key elements? Build or acquire them! Coran explains how to do just that.

1. Think like a bigger business

Look offline: US based businesses valued under 50 mil present the greatest legal investment opportunity available. The next 15 years will be the largest intergenerational transfer of private biz in the history of the world worth an estimated 10 trillion.

2. Think strategically

Vertical, Horizontal, operations, shared services, logistic, supply chain: what you want is multiple arbitrage: buy low, combine, sell for a much higher multiple.

3. Get money (Where the f*ck do I get the money?)

There is zero shortage of capital in this world. The shortage is in entrepreneur-led operational teams that know how to deal with product brands.

If you can find the good deal, you will get the capital, if you have an operations team and you find the deal you can get all the capital you want.

[22:24] Coran’s parting thoughts: pay attention to your mindset, read as much as you can, participate in events, hang out with people that are not holding you back from your crazy dreams: be with like minded people, pay for all access, VIP, join the backroom!

Have questions?

Thanks for listening! Visit for upcoming events and additional content.

If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at

Because it really does make a difference: don’t forget to subscribe and leave a review on iTunes.

Mentioned in this episode

The FBA Broker

Direct download: BBP_5_27.mp3
Category:Business -- posted at: 5:00am EDT

This episode is all about unwavering faith that you can accomplish your singular mission.


Hal Elrod survived 2 very serious brushes with death — with a joyful, happy attitude — which gave him singular insight on overcoming and achieving your goals, and to top it off he has bootstrapped a multimillion dollar business.


If his advice on the subject isn’t solid, there is no advice to be had!


Key takeaways

[2:14] Ryan asks what unfulfilled dreams Hal Elrod has turning 40: Lakehouse dreams!


[4:36] Hal Elrod’s talks about his background from direct sales to keynote speaker, writer and coach and publisher.


But being self-published is a tough hustle: Miracle Morning was published on 12-12-12 — he needed an unforgettable date because of his significant brain damage from a car collision at the time — during the year and a half that followed he did hustle, we’re talking: 150 podcast interviews, 40 + speeches, 12 local and national television interviews. It took 6 years to get to the million books goal.


[12:48] Ryan asks Hal to talk about the radical new publishing business model he implemented


[15:00] Hal explains his quantum year, the one where he accomplished everything:



Double best years’ sales

Side goals:

Publish first book

Launch speaking career

Launch coaching business

Put on 20 pounds of muscle

Meet wife

Rock climb 3 days a week

Lead a team to achieve at their highest level


[23;34] what is the process you can predetermine and commit to which if you commit to over time will move you goal from possible to probable to inevitable?

1. Predetermine the process

2. Don’t be attached to the day to day results.

[25:11] Having the singular goal forces you to structure and schedule your life in a way that permits success in more than one area.

And by way of following your goal, the one thing that if of most consequence, you are countering human nature and it’s usual path of least resistance.

[26:46] Ryan had his own ridiculously productive year but shares how the process has seemingly exhausted him. How is Hal just such a happy dude, he never seems tired despite almost dying twice and accomplishing all those goals how o you go all in on a goal without it being a total grind?

Have enough goals that you love, that energise you, to balance out the ones that are less joy-a-riffic.

Don’t let your goals compete: if all the thinking and energy and planning goes into the one main mission, the rest of the goals find their place.

[31:17] Hal touches on the importance of a foundation schedule — especially for entrepreneurs — including fun time, and free time. Structuring your schedule gives you more freedom and it prevents you from getting lost chasing the shiny things.

[34:13] Hal has talked about his car accident story very publicly but has been more reserved about his battle with acute lymphoblastic leukemia.

He shares the gut wrenching details of how he found out he would have to fight the odds with a 10% chance of survival (downgraded from 30%).

The day he was diagnosed he had to have unwavering faith that he would be in that 10% and make it his singular mission to live.

1. I will beat this

2. This will be the best thing that ever happened to me

[40:47] Do medical doctors factor in commitment in the way of recovery? Hal shares how his doctor convinced him to do chemo despite the fact that he was initially against it and was aiming for a more holistic approach.

[46:18] Our greatest growth comes of our greatest adversity, Hal chooses to live as if every adversity is his growth and treats it in a positive way. Forget hindsight 20/20!

[47:44] Ryan’s final question: does Hal still have a singular mission, or does he ease off sometimes? He does, it’s actually 2 grand missions and he shares how his foundational schedule ensures these missions long term.

[52:02] Ryan thanks Hal and invites listeners to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran.

Mentioned in this episode

Miracle Morning

Miracle Equation

Direct download: TOP_5_27_v2.mp3
Category:Business -- posted at: 5:00am EDT

For some reason, entrepreneurs seem to forget that mentorship is also a relationship like any other: you have to add value to it, or else you’re just another askhole.


Tune in for a 3 step on how where you need to be and what you need to do to find and keep a good mentor.


Key Takeaways

[:24] “Hey Ryan! will you mentor me?” No.

[1:42] The one-on-one mentor/mentee relationship is very important — and just like any relationship — you have to make deposits in order to withdraw.


Here is what you need to do to find a mentor:


Right place [2:28] put yourself in a position to identify and meet the type of person you want to enter into a mentoring relationship with. Join communities, pay for masterminds, events and conferences!


Right person [3:50] identify the person who has built or done what you want to do, regardless of the area, marriage, business, fitness.


Right price [4:55] find the give! Find out what they want, what they don’t have and give it to them.


[5:54] Human beings have a limited capacity for people who they can pay attention to. If you want a mentor to pay attention to you, you have to offer them value, and offer it to them strategically.


Comment, subscribe and share!

Direct download: FFL_05-20.mp3
Category:Business -- posted at: 5:00am EDT

This episode is about what it looks like to put together million dollar offers and about why it would go much faster if you were dialed in: even idiots get rich.


(Or to paraphrase Michael Scott from The Office: K.I.S.S.: Keep it simple, stupid)


Tune in for some great insight and straightforward tricks from Travis Sago of Bum Marketing.


Key Takeaways

[3:26] Ryan introduces one of the people that has had the most impact on his life, his mentor Travis Sago.


[4:11] Simplicity and specificity of offers is one of the lessons that Travis had been waiting for Ryan to understand.


Offers x Execution = Business Success.


If you have a great product for the market (Offer) and build it, market it, and distribute it well (Execution), then you’ve “won” at business. That’s all there is to it.


It’s possible to do well with an awesome product and okay execution, or with a mediocre product and great execution, but you’ll find greater success doing well at both.


[6:15] Ryan shares his struggles with ideas he thinks are great but end up failing and asks Travis what can be done to remedy the situation:


1. Identify the offer

[6:37] Anyone can sit in a corner and imagine something. But, if you don’t look at what people’s actual purchasing interests are, you’ll have no idea whether or not it’ll make a wave in the market.


Let’s say you’re relaxing at a farmers’ market. If you just observe what shoppers are looking to buy and where and how they are dissatisfied with what’s on offer, then you’ve found an opportunity to meet an unmet demand.


2. Test the offer in the marketplace

[10:25] So you have this idea and it seems solid and people seem interested, how do you gauge the markets?


The answer is pretty straight forward: ask people! Gather data, run pilots and market tests and from those results, either jump in, shift your focus or can the idea.


Ryan’s recent braingasm [13:38] There is no need to learn this the hard way: always have market intelligence before spending time or money developing or investing in something.


[18:41] Travis shares the acronym he uses to classify ideas into areas of business people get fed up with: TIMER

Time. Identity. Money. Energy. Reputation.

An idea that doesn’t fit into any area should be floated, there is no harm in discovering a new category and broadening your offer! Just be careful of polishing turds.


[23:54 — 27:22] The Backroom.


[24:54] How do you know if your offer is clear? People are simple really, the best conversion tool on the planet is your index finger: make it so that you can point to your customer’s need as well as your offer to fill that need. Travis gives examples of how that might look in different industries.


3. Sales

[28:00] So the offer has been identified and tested in the marketplace, what is the sales mechanism?

It’s a very, very simple G3 order form (Gimme, Gimme, Gimme) or a payment link. Don’t overcomplicate this part.


[29:00] When you really start to dial-in on your offer, you will multiply value.


You can tweak and optimize your page 5% a month and see where that gets you overtime, but wouldn’t you be better off making a change in the direction of your offer to be something that really resonates with the market? That could multiply your revenue!


[39:10] Scaling what works: throw your spaghetti against the wall and then throw more of what sticks.


[41:08] Ryan thanks Travis for everything and gives him the floor to talk about where people can find and follow him.


Mentioned in this episode

Capitalism Conference

Direct download: TBT_05-20rev1.mp3
Category:Business -- posted at: 5:00am EDT

Today’s episode is a one on one that occurred during CapCon between Ryan Moran and Matthew, an attendee with whom Ryan has been exchanging online with about business, life and religion.


Tune in for an honest chat about the necessity for honesty in everything and deciding how you want to show up for your vision.


Key Takeaways

[:20] C-Money introduces today’s episode, a backstage conversation at CapCon between Ryan and Matthew.


[1:05] Matthew opens up about the year of transitions he’s facing personally and professionally as well his plans for a new product and brand.

[2:34] Ryan’s 6 month course helped Matthew and his business partner ideate a brand for which they are currently doing Facebook ad testing — the platform offers a cool feature in that they provide you with the names and addresses of your customers so you can build lookalike audiences.

[4:39] Ryan’s advice on building an audience or a tribe. You can realistically and successfully be one of 2 things:


Be a BRAND, be absolutely brutally honest with yourself, and with the people who follow you — Ryan talks about his super fans.


Be an AUTHORITY, be the lighthouse, be the mentor — Ryan shares how this is less suited for him, and how his own mentors shine.


[8:59] Matthew opens up on his insecurities about putting himself and his content out there.

[9:54] Before having a crystal clear vision you need a crystal clear understanding of yourself: who and how do you want to be when it all happens?

[11:57] If you know what you want your tribe to look like, start communicating with those people.

[12:47] Matthew asks if there is anything Ryan would have done differently with his online presence and brand?


Mentioned in this episode

Capitalism Conference

Ryan’s 6 month course


Kevin Nations


Direct download: WWW_05-20.mp3
Category:Business -- posted at: 5:00am EDT

Joel Marion is the founder of Biotrust Supplements but he caught Ryan’s eye when his own personal brand blew up overnight. How do you develop the right mindset around advertising, marketing and brand building in 2019.


Tune in for some actionable strategies on how to scale your business and your message 10x bigger and 10x faster. The proof is in the results: from 0 to 100 million in one calendar year. More than once


Key Takeaways

[3:57] Joel introduces himself and explains that the strategies he’s about to share are all things he has spent the last decade successfully implementing into his business ventures.


[10:48] When it comes to income vs impact opinions differ, Joel sets everyone straight:

Go for impact and income will follow? Nope. You may have a fantastic products but it will go unsold if insufficient energy is focused on generating sales.

Go for Income and impact will follow? Nope. If you only push the sale and don’t have a great product, you will have short lived income.


In truth, both are equally important: you can’t have scalable impact without scalable income.


[14:12] Everyone needs traffic to convert customers but traffic is an auction: pay more, get more. So the lion’s share of traffic goes to the one who can pay the most for it, without fail.


Organic growth is very nice, but it’s not repeatable or sustainable. The only 2 sources of scalable traffic are the ones you pay for:

1. Warm traffic (pay for someone’s audience)

2. Cold media (CPA, CPM, CPC)

[21:05] “Okay Joel, how can I afford to may more than everyone else, Joel? I’m not rich, Joel!”

To scale a business you have to dial in these 2 aspects of your business:]

1. Front end — Increase traffic to acquire more customers.

2. Back end — Build a sales funnel and monetize your customers.

To scale a business fast the trick is to get confident enough to go negative upfront to increase traffic, and maximize your sales funnel.

How do you get confident enough to front all this advertising money and fast-track your front end?

KNOW. YOUR. NUMBERS. [24:13] This is actually the name of the game. Do you know your cost to acquire a customer, down to the dollar? Do you know your cost to acquire a customer for every traffic source?

You need to figure out what is the value of that customer at 2 weeks, 60 days, 90 days, 180 days.

This is the information you use to determine how long you will be in the hole before you break even. If you know exactly when and how much a customer will pay you, you can know how much to pay to acquire that customer and how long you can front the money for it.

How do you maximize your sales funnel and fast track your back end?

UPSELL [27:07] You should upsell immediately, on the order confirmation page, on the order confirmation email. The shipping confirmation email has a 95% open rate, you never see that elsewhere, use it.

[40:46] The real scaling of a business comes from dialing in the back end, knowing your numbers and being able to comfortably lose money upfront.

Learning all of this is complex and complexity can be scary, but the more you put yourself in complex situations, the less fear you will feel.

[51:34] Joel recaps the 4 steps to scale any business fast:

1. Maximize front end offers through testing, optimization and refining your marketing skills — never outsource marketing.

2. Dial in your back end and know your numbers, know your numbers, know your numbers.

3. Do the work and get comfortable with back end reporting.

4. Be willing to go negative upfront to outbid your competition — don’t go beyond 180 days.

Thanks for listening!

Mentioned in this episode

Other Joel Podcast

Dan Fleishman — social media presence build

Direct download: BBP_05-20rev1.mp3
Category:Business -- posted at: 5:00am EDT

This episode is a private conversation with AJ Vaynerchuk, who comes in with the tactical, practical side of business and who Ryan believes has been underrated in the success of Vaynermedia.

Tune in to hear some of AJ’s insight on Ryan’s overarching strategy as well as how they agree on what the future holds for products and brands.


Key takeaways

[4:55] AJ was asked to speak at the 2019 CapCon because Ryan has always perceived him as the integrator of Gary’s vision.


Ryan shares his current feeling that he is on the cusp of something bigger and that AJ is the person to ask about how to know when the time is right, and the opportunity is right.


[7:35] There are often several different way to sink your teeth into something, but what do you do when you are unsure of which path to chose? How did AJ know he was sitting on something special? It’s a complex answer:


1. Opportunity. A major part of where Vaynermedia is today takes root in Gary’s and AJ’s 2006-7 belief that social media was the new frontier in communication: they were believers and essentially bet on a sector.


2. Timing. By 2011 they had a head start and it was going to be f***ing hard to catch them. They were talented enough, smart enough and early enough.


3. Expertise. Gary and AJ are both really good at customer service, at every level. Service-based businesses are a natural fit for them.


Find your fit: Having a clear grasp of who you are and understanding your own personality will help you find an industry in which you thrive and are successful.


[10:22] Ryan’s bet is as follows: he posits that influencers will start launching their own brands and it’s inevitable that the likes of Honest Co. — with the pairing of Brian Lee and Jessica Alba — is where things are headed.


Influencers don’t want to learn business, they want to do what they do, so the play is to help them monetize their following as leverage for access to the person with 2 million followers.


[11:57] AJ synthesises that Ryan intends to become the infrastructure and operational partner for an influencer to launch a brand from and agrees that there is in fact a business there, a scalable business to boot: once you do it once or twice, trust is built and the next influencer will fall in.


[14:46] Ryan share the Aha! moment he had with Gary: “Vaynermedia is the play”, it stands on its own and allows Gary to build his own brand and give freely.


It stands to reason that to follow a similar path, 2 choices are available to Ryan:

1. becomes its own business and infrastructure and liberates Ryan to build his own brand

2. Another business is launched and stands on its own to liberate as Ryan’s personal brand channel

[17:41] AJ shares how Vaynermedia went through that transition from being Gary’s social media agency to becoming its own independent company, not to the public eye or Gary’s following but in the industry — If you’re the CMO of a multi-billion dollar brand you know that Gary is not spending 20 hours a week on your brand.

Note: It used to be that Gary would work on every account for the first few YEARS!

[20:01] AJ suggests that should be spun out: create a new business with a new name and independent branding and leverage as a funnel to get customers. He disagrees with Ryan that the value proposition for something like that would be that it’s part of the network — a good disagreement is always food for thought and growth!

[25:19] Find the give.

[25:47] Ryan shares his takeaway from this discussion with AJ and Gary and how they run their business is how they empower people and they stay in the owner’s seat. AJ agrees with the direction anthanks listeners and invites them to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran.

Mentioned in this episode


Book: Rocket Fuel: The One Essential Combination by Gino Wickman and Mark Win

Direct download: TOP_05-20.mp3
Category:Business -- posted at: 5:00am EDT

Today’s episode is about daily routines, how they generate momentum and help drive you forward even when you aren’t at your best.


Weather you have an established practice or are just starting out, tune in for some practical advice on how to structure your mornings and your days for a better chance at achieving your goals.


Key Takeaways

[:27] Morning routines: they’ve become really popular and complicated, but don’t get overwhelmed by other people’s routines or try to reverse engineer their lives.


Take control of your own life, and be happier, wealthier and wiser, if you do nothing else, Ryan explains why you should stop this one thing and start this one other.


1. STOP THE PHONE [3:00]

Be intentional about the use of your time from the moment you wake up. Don’t put yourself in a position where you are reacting to what the world throws at you, there will never be time to build what you want and do what you want if you are constantly reacting to what other people say and do.



Journal about your goals. The practice suggested in the book The One Thing is a good starting point:


Take your life goal, put it on a timeline and break it down to what you need to do in 10 years, in 5, in 3, this year, in 3 months, in 2 weeks, and finally, today: what is the One Thing you should do today in service to that goal.


It will set the intent for your day and put you in a position of intention and control over your time, your goals and ultimately your life.


[9:52] If you only stop the phone and start journaling, you will have a leg up on everyone. But if you want to take it a step further, create a system that will accelerate your results: TRIBE 5


Time — how you spend it and who you spend it is your happiness.

Relationships — every dollar you make will come from someone else.

Income — sustaining your happiness.

Body — ROI is really low when you’re dead.

Expansion — challenge your mind.


On a quarterly basis, set targets for each area of focus and determine the habits that are required to foster those goals. If you’re just starting out, try these goals on for size:


T target: don’t check your phone, decide on your intent for today.

R target: connect with 2 non work related people per day.

I target: accomplish your One Thing.

B target: get a workout in before going online.

E target: listen to a podcast, read, etc.


And finally, here is what a daily routine looks like with TRIBE 5:

Wake up

1. Set your intent (don’t look at your phone!)

2. Work out

3. Do your One Thing

4. Connect with 2 people

5. Read


At the end of the day, grade yourself on 5 without judgment.

[22:50] If you are starting over or going through a really hard time, just do one of those things, never miss it and it will create momentum in your life and momentum creates success.

Thank you for watching and let lkndflckjsndlfcjbasldvkjbadvjna

Mentioned in this episode

Craig Ballantyne

Tim Ferris

Aubrey Marcus

The One thing

Tribe 5

Direct download: FFL_5_13.mp3
Category:Business -- posted at: 5:00am EDT

Today’s episode is an excerpt from the Freedom Fast Lane Live 2015 (now known as the Capitalism Conference) with Jeff Hoffman.


Tune in for the Q&A section of this very popular talk with the well known billionaire.


Key Takeaways


Q. Thoughts on funding.


[2:26] For some reason, everytime Jeff asks entrepreneurs what their sources of funding are, no one says ‘customers’. He blames Silicon Valley for all the loans, bank debt, private equity, venture capital and this idea that you need to get the funding NOW.


List everything you need to do for your business to reach your definition of success, and circle all of the things you can do without anyone else’s money. Then do them.


If you need money, ask yourself if you can you sell something. Creative ways to finance your company through customers should always be your first attempt.


Borrowing money from somebody else should only come after you’ve done everything you can think of.


Q. Thoughts on money.


[4:43] Jeff would literally divide his money into 2 piles, one for him for the value that he created, and the other one to reinvest in his business.


To best manage your business’ money, you need to think of what normal controls you would you implement for someone else’s money: is the money being spent on things that will sell more for the business?


Entrepreneurs is like jumping off a cliff and building an airplane on the way down. If you don’t have that mindset of always focusing on the plane, you’re in the wrong field.


Q. Thoughts on failure.


One of the harder things with entrepreneurs is that failing is tangled into pride and ego, and when you have borrowed money from everyone you know and your business is failing, you don’t want to see them — especially for the holidays.


The problem is that people don’t define success and failure, and so they have no way of measuring.


So Jeff developed what he calls the Thanksgiving test.

1. Make a clear list of what success looks like

2. Have all of your stakeholders sign it

3. Come next Thanksgiving, determine if you succeeded/failed

4. Keep going/move on

By following this, you will never be stuck in failure for a long time, and your pride and ego will not prevent you from facing your stakeholders.

Mentioned in this episode

Capitalism Conference

Direct download: TBT_5_13.mp3
Category:Business -- posted at: 5:00am EDT

Today, Ryan talks about a product that integrated itself into his life journey and why he chose to invest in it. His Tesla.


Tune in for his advice on when to be frugal and when to spend as well as why (and how) you shouldn’t pay cash for bigger ticket items.


Key Takeaways

[:22] Living frugally — which Ryan did while building a 6 figure business from his dorm room and paying himself 500 $ a month — means driving a Chevy Cobalt with manual crank windows who’s engine finally blows out. He was the first person in his family to buy the new car he wanted. Bruce, the Kia Sportage. He still owns Bruce.

[1:38] Once he started making legitimate money but more importantly when he found out he was going to be a father, he decided to give Bruce to his partner, and started looking for his new car.

[2:05] How do you feel driving a Tesla? New. Ryan bought the Tesla a little bit for the insane button, but this car reflected his growth, and gave him the confidence to be what he felt he had evolved into. It was an investment in training his brain to think bigger.

[3:47] This investment helped Ryan because he could afford it. It’s important to push yourself to more, but always within your means. Living above your means will foster a mindset of scarcity and fear.

[4:23] Ryan’s Tesla life lesson is also a lesson in business: your customers are on their own journey: if you communicate how your product or service helps them on that journey, they will be willing to pay a premium for it.

[4:50] How does Ryan find balance between frugality and expense? The answer is two-fold:

1. Will it stress you out?

2. Can you pay cash for it?

If you can pay cash, it’s okay to buy it (but don’t actually buy it cash! Ryan explains why, and what to do instead.

Mentioned in this episode

Kia Sportage

Tesla Model S P100D

Direct download: WWW_5_13.mp3
Category:Business -- posted at: 5:00am EDT