Tue, 25 June 2019
Today’s episode is the Playbook for Amazon podcast! Jeff Lieber from Turnkey Product Management welcomes listeners to the show that is dedicated to helping you amp up your Amazon game.
TurnkeyProduct Management sells 8 figures per year on Amazon for it’s clients, if you’re looking for actionable tips, lessons and mistakes to avoid in your own business, you’ve come to the right place.
Key Takeaways [2:19] Jeff launches the podcast by sharing where he is from and how it led him to where he is today.
[4:48] Launching physical products on Amazon was one of the many business models Jeff studies, and the one he adopted — he began his online marketing career with pet products.
Mistake: Ordering 15k worth of pee pads — a full container of goods!
Lesson: If you are just launching a new product line, you can do test orders or air ship a couple of boxes.
[7:07] Jeff’s forays outside of the pet niches — hot fads which ended up fading…
Mistake: Not building a company or a customer list.
Lesson: Don’t chase trends, focus on your core business first.
[8:09] How did he decide to go all in?
Tim Ferris’ fear setting exercise for making big decisions: 1. Write down and flesh out what your biggest fear look like — what is the worst possible scenario. 2. Write down the best or even the average scenario. Decide if you are willing to live with the worst case and if the bst case is worth the risk! [12:04] From jumping into his own company to being asked by friends to help them establish their business on Amazon, Jeff explains how he began consulting and how Turnkey started (they’re still a client today!) Lesson: Sometimes the best businesses don’t start out as an idea to fill a niche but evolve from a natural need in the marketplace and often times from saying yes and being of service to someone else! [15:10] Once you have a little bit of success, be careful of shiny shiny distractions (often under the guise of income diversification). Mistake: launching too many companies! Lesson: it’s very very difficult to manage many companies! And they end up all growing at an equally crappy rate. Jeff Hoffman (PriceLine) once said: “I only did one thing at a time — don’t try to get a gold medal in 6 different events”. [16:43] Chose the one thing you like doing the most, for Jeff it was Turnkey — not pet products. Lesson: Do what you are most passionate about! And work with other people that are passionate and complementary to you, you will multiply returns. [22:00] Jeff will be digging into the lessons he learned and mistakes you can avoid while selling your business and when you need to hire, in coming episodes, tune in for some great tips and more! Thanks for listening! Mentioned in this episode |
Mon, 24 June 2019
Carl Allen is a U.K. based business buyer specializing in leveraged buyouts (LBO). Over 26 years he has perfected a proprietary methodology for buying business without using any of his own money.
Today he shares how to find deals, what he looks for how he structures them so that the businesses he buys are not dependent on him, and how he sleeps with all of this overhead!
Key takeaways [1:47] Ryan is fascinated by this since it’s kind of his goal for the future: he is currently building the infrastructure for entrepreneurs to be able to launch brands within his sphere of influence.
What kind of businesses? [7:00] Carl became the leverage buyouts guy, which was an alternative to building his own business.
Sweet spot: businesses with revenue in the 1 to 5 mil range. Below that you will find that the owner and the business are the same! And above 5 you have a lot of competition.
Some sectors do better than others: IT, engineering, manufacturing, professional services, etc. but ultimately if you’re new to this, buy a business that you understand.
Seller psychology [12:38] Carl’s method looks for in a particular type of owner: highly motivated to leave the business — you can craft a more human deal, psychology is key!
Carl touches on a key aspect of the owner perspective: they want someone who is going to care for their loyal employees and customers, someone who will take the business to the next level but preserve the legacy
A classic LBO structure [13:36] A big part of the LBO strategy is that the sellers do want some money but it can be paid overtime with the business profits. Let’s posit a business with a million dollars in revenue and a couple thousand dollars in free cash flow.
5k to buy with the following structure: 200k at closing — which you finance through debt based financing, SPA or asset based lending — and 100k a year for 3 years off the profits.
Beware deal heat [16:40] Are there andy asset purchases that keep Carl up at night? Yes, but if you do If you do your due diligence and target the following traits in the businesses you buy, it should reduce that amount significantly: 1. Find businesses that do little to no marketing, so you can come in, do it and ramp up revenues! 2. Businesses older than 10 years tend to get bloated with overhead, you can take this off at the start. [19:19] Beware of deal heat! Go look at 20 deals, pick 4 or 5 you like best and play them off against each other. Always play the numbers game. Finding a deal [20:35] brokers are the usual first step for newbies, the problem with brokers is that they will generally overvalue the business to get a better fee. The real way Carl finds deals is with events, networking but also social media marketing! He explains why. First things first [26:04] Once the business is acquired, what do you do to increase cash flow? In the first 6-9 months: 1. Get a management team or a GM in the business 2. Look at the overhead base 3. Drive marketing (direct sales people) 4. Strategic joint ventures may come into play Choosing a GM [28:51] How do you choose those managers?! It’s integrated into the deal: the best place to find a GM is usually within the business: 1. Look for businesses with a solid number two and promote from within. 2. Find someone in your network. 3. In some cases the owner will stay on and GM for you, Carl explains how the type of owner you meet can dictate if this happens: people are good and love doing different things. (Set the founder free!!!) [34:00] How did Carl come to understand all this? He shares his journey from HP and buying big software companies, to leaving the corporate world and stumbling into his very emotional first ever buyout — around which his entire process was built. Work with people [39:55] Carl run an entire business that buys businesses, what is the infrastructure that controls infrastructure. The whole infrastructure is the due diligence and deal, Carl then relies on a strong CEO that he gets by way of a promoted number 2, the existing owner or someone from his network: Carl’s training and mentoring business was meant to generate partnered deal flow, working with people is the key to reducing the amount of work you have to do. [44:48] What does Carl look for in a deal and what should be avoided. Avoid: a cash out; B to C businesses typically doesn’t have a lot of asset; Amazon doesn’t give you control over the customer... Look for the deal making triad: 1. Deals that serve you in some way (do you like the sector, or is there a value add for another business you own?) 2. Always bet on seller psychology. 3. Will this work for an LBO and is there a strong number 2. [49:37] Ryan wants to buy the Cleveland Indians, what is Carl’s guiding light? And considering he does his deals with other people’s money, where does he put his own!? [53:20] Where do people find more of the Carl Allen sweet sauce? Carl has put together a 90 minute masterclass for Ryan’s tribe at:
Mentioned in this episode 8 figure exits: Capitalism.com/8
Direct download: Buying_Businesses_How_Carl_Allen_Acquires_Profitable_Companies_With_Other_Peoples_Money_TheOnePercent_1.mp3
Category:Business -- posted at: 5:00am EDT |
Fri, 21 June 2019
Ryan outlines 3 easy things you can do to ensure productivity when you work from home: because working from home means you never ever escape work?
Do you ever get lost in the sauce? If so, listen in to this quick episode.
Key Takeaways [1:21] Because working from home becomes your very personal work-prison, we tend to use little distractions to try to escape… Tidying, snacking, taking breaks, etc.
Here are three easy things you can do to ensure better productivity.
1. Plan [2:23] First thing in the morning, if nothing else, PUT YOUR PHONE AWAY and map out the most important thing for the coming day.
2. Workspace [4:04] it doesn’t need to be an office, it can be an area or a desk, just make it about work. Shut the world off.
3. Get out [5:44] Get the hell out. When we don’t have outside stimuli, our brains find problems to create.
Don’t let your own thoughts attack you. And don't let your brain make your house a negative space.
[7:55] If you work from home, you have a special set of challenges and opportunities. Live life on your own terms!
If you try these tips, share your comments below the video!
Mentioned in this episode 8-figures workshop events: Capitalism.com/8 |
Thu, 20 June 2019
Today, we talk to George Bryant, whose contribution to the Brand Builder Summit was viewed as the most impactful and helpful by the entrepreneurs in the audience. So without further ado, here is the go to guy that everyone goes to! The OZ behind the curtain: George “the middle name moniker” Byant. Side Note Wine with Wyan comes back in 2019 — subscribe on YouTube and Facebook!!! Key Takeaways [4:50] Ryan introduces the newly monikered: George “The OZ” Bryant!
[6:59] What does it ethical scaling look like on a tactical level? ● Paid media strategy ● Affiliate marketing strategy ● Massive amounts of influencer campaigns — building long term relationships ● Email marketing — George’s favorite: people just don’t know how to use it though! ● Organic traffic — his #1 play space: no, you didn’t miss the boat. ● Amazon strategy Basically, the tactics are all about figuring out all of the places where you can meet your customer. [7:46] Personally answering 11 000 DMs is something Goerge will still do. No matter how much you complicate it, or how many times it’s been done before, or what formula you’re using, business is business and at the core of it is a customer. That is the relationship that gets to be built: anything that doesn’t serve that isn’t necessary. That means that when you show up in a space, create content that your customers like and engage with, you have to meet them there: you need to respond and build that relationship. Devil’s advocate [12:22] Hank asks how this applies to his sock puppet company. People don’t buy from brands, they buy from people. Imagine if you take away the Internet and shoot back to brick and mortar companies... to be competitive you have to build those relationships. The better you do that, the more your customers self-identify, the higher your price-point can be, the more you can scale. It still applies in the digital world! [15:50] Do you need to find the balance between building a relationship and playing the numbers game? Considering 82% of marketing is done via word of mouth, you should only give people positive things to say about your brand. No means no, Hank, don’t shove your sock puppets in people’s throats — instead, hear their no and find the give: build the relationship make them like you even if they don’t buy from you! [24:27] Ryan always pictures “scaling” as a big thing, but George sees scale as a more micro endeavour: you can only scale one person at a time. When working with a brand, find one influencer and dial in their micro audience, you can then duplicate this process with multiple influencers, generating scale. [27:57] We tend to wait for the 10k or million fan influencer to shout us out, and we ignore the existing advocates of our brands: the 100 people with 10k fans who are already selling our products to all of their cousins! [28:38] The problem with influencer marketing is that everyone is trying to solve it with the same solution, not realising that each influencer is different and wants different things, but all are looking for mutually beneficial relationships. [31:00] Ethically scaling means focusing on the customers, and actually doing what you say you will do. If you build your business around mutually beneficial, long term, 2-way relationships, customers will follow you and your product will get legs. Only promise what you are willing to fulfill. And do what feels natural to you. [34:54] The transaction is nothing more than building a connection, the product is a bridge. There are 3 things people need to change anything in their life: 1. Permission: storytelling for self-identification 2. Safety: built through the touch points that build a relationship 3. Accountability: when they buy, do what you say you will [38:43] Sock-puppet-Hank wonders how to make the transition from what he used to do, to ethical scaling and relationship building? Ask the customers. Get to know them, visit their social, what are they saying about you? Mic Drop [44:46] If you try to build a tower on a faulty foundation it will crash every time. The foundation has to be a relationship with your customers that is not predicated on their credit card. [46:00] People can find George on Instagram @civilisedcaveman. Thanks for listening! Mentioned in this episode |
Wed, 19 June 2019
Getting your house in order.
For Ryan, 2018 was about physical health and mental health — dealing with burnout and overwhelm that all entrepreneurs deal with.
Today he shares the importance of figuring out, and getting back to the core of what you want in life.
Key Takeaways [1:28] Ryan has been guilty of following formulas for business success, not personal happiness, and of losing sight of what made him happy about his businesses in the first place.
[3:15] Doing things against your better nature becomes a painful grind.
Ryan has to work at becoming clear on what he wants from his business, and surrounding himself with people that enjoy and are talented at the things he is not.
[4:34] The Wealth Dynamics Proflies Test Ryan once did revealed he was a “Star” and an “Investor”. It turns out that was spot on, ever since childhood, Ryan has dreamed of performing, being on stage...
So for him, the thing to do now is more PR and talking about economics and politics… Communicating authentically.
[5:55] It’s scary, letting go of what you know produces the results you are accustomed to.
But when you pursue the things that make you happy, the money shows up — maybe because of talent and passion and energy.
[6:43] Transparency, honesty and authenticity creates connection with your audience which in turn creates conversion which is how you fun what you want.
[7:01] Don’t lose sight of why you started: build the business to support what you want your life to be to begin with and all of these things will be added unto you as well.
Wishing you happiness, love and success.
Mentioned in this episode |
Tue, 18 June 2019
Nathan is Founder and CEO of FreeeUp, an outsourcing company geared for e-commerce and Amazon businesses, he is also an accomplished Amazon and e-commerce seller himself!
Are you thinking about hiring, or have you ever had a bad hire? Hiring can be an expensive and frustrating endeavour for first timers. Nathan offers some guidance for entrepreneurs on how to crack that tough hiring nut!
Key Takeaways [5:41] It’s hard to scale a business without a workforce, but for some reason people give up on hiring.
[6:12] It’s not taught in school but hiring is a business function, just like marketing: it has to be done.
[10:00] It’s not me, it’s them… Why are your hires not working out? (It’s probably you) You need to analyse your interview process, your questions.
[11:35] The application process needs to be iterative: if a bad hire does get through, you have to analyse the process to figure out why and upgrade it so it doesn’t happen in the future.
[12:55] Max shares the types of hiring turning points he usually sees with his clients. 1. You are generating enough income to begin hiring my first task, usually freelance. 2. You are at 7 figures, should you keep hiring freelance or should you bring someone in house? In terms of in house or freelance there is no right or wrong, only pros and cons and it depends on you: what’s your management style? [15:44] Should you hire specialist or focus on training one individual? Project based people keep you flexible and you can build a good rolodex of individuals that fill certain niches. Agencies can help you maintain a stable workforce. [18:12] The biggest turn off for agencies is the same for everyone, and Nathan recommends working with small agencies (5-10) to build a relationship with an available owner, and ensure pricing and result. [20:42] Being successful at hiring is usually about hiring the right level: there are 3 levels of people you can hire. 1. Low level: they will follow your existing systems (you have a strong SOP and you know what you’re doing.) 2. Mid range: specialist (they know what they’re doing.) 3. High level: expert freelancers that bring in their own strategies and systems (when you don’t know what you’re doing.) [23:35] What is the minimal amount of SOP to bring to the table for a new hire? 1. Information about your business and what the goals are: what does success look like? 2. Be very clear on the “Do not do” part of the SOP. [26:42] Nathan shares his most important advice for people new to hiring: 1. Know what you’re looking for. 2. Interview for skill, but also attitude and communication! [29:22] How do you handle when you need to hire better than you? [30:50] It’s critical to diversify when you hire, give your systems redundancy! You don’t want to have your only supplier drop you, and your only manager quit on the first day of your vacation — true story… [31:44] Mention this podcast on Freeeup.com to get a 25$ credit. Mentioned in this episode |
Mon, 17 June 2019
David Osborn is one of the largest real estate investors in the United-States and runs the largest Keller-Williams franchise in the world. Ever wonder how you can get to 9 figures? Tune in for some weird and serious advice refined over David’s 20 plus year entrepreneurial career.
Key takeaways [5:19] There is no amount of hours that will get you to 9 figures, so what do you have to do? The first lesson David learned was that it’s not about you: change the question. The right question for a 9 figure business is always: who. Who do you have to hire to get to the next step? What’s a key hire you could make right now that would drive your business forward? What’s the title, the job description? Start making yourself the least talented person in your organisation.
Get your Whos [8:17] Once you know that “who” is the question, you need to figure out who you have to become to attract that person: the right “who’s” don’t work for just anybody.
What do the “whos” look for? Purposeful people. Learn how to goal set and make yourself accountable for those goals.
Never forget your agenda: if you don’t have an agenda for your life, the first person you meet everyday gives you an agenda.
The matrix is real [12:03] But it’s not like taking the red pill: we usually don’t stay awake tough, so it’s important to get your implicit system on board:
The implicit and explicit systems:
Explicit: is the part of you that you think you are, your inner voice its a slow system, a row boat — as fast as the language you use.
Implicit: is the unconscious, everything that runs in the background and it’s much faster, like a jet — think of the difference in reading speed when you mouth the words!
When you do wake up and get that clarity on what you want, set those goals down in writing and let your implicit engine take you closer to your goals.
Ok, weird, so how do I align my implicit system?
[15:45] First, nurture your 8 life gardens: 1. Relationship and family 2. Spiritual contribution 3. Physical health 4. Intellectual growth 5. Lifestyle and adventure 6. Environment tribe 7. Personal financial 8. Business Set goals [19:17] The clichés do work… for each of the aspects of your life, set goals and have a very clear vision it’ll create a massive vision of what you want your life to be. Then break it down into the day to day goals. Be careful of accomplishing the goals you set, or adjusting them if necessary. If you just write stuff down and don’t do it, all you’re doing is training your implicit system to recognise that what you say doesn’t matter. Do what you say and say what you mean. Manage your energy [27:30] Money is energy, you get energy by spending energy. Make sure you have energy to spare: Nurture your primary relationships: your significant other, your kids, your friends, your peers Nurture your health, your brain, your spirit, your community Be ruthlessly honest with yourself and cut out what doesn’t work. Contain your environment and eliminate the chaff so you can focus your attention like a laser beam. The beautiful thing about capitalism is that everybody has a job and you can hire them to get your time back for your own agenda. Pay people to: ● Cook ● Clean ● Pay bills So you can focus on: ● Hiring talent ● Looking for opportunities ● Creating vision Check your peers [32:04] Hang out with winners, winning is contagious. Dump the losers, charity belongs in charity. Coaches [42:05] invest in coaches, be around leaders and teachers. [46:19] Set goals, manage your energy, check your peers, get coached and be ruthless honest. We are forgetful creatures, put it in your flight plan. Q&A [52:00] David opens up the floor: How do you cut out family? People don’t have to do what you do, but they can’t be resisting you. Phase them out, they will notice less than you think. How can I attract the mentor I want? Come from a point of service, add value and be prepared if they say yes. Did he grow organically? Yes What is your hiring process? Personality assessment, Behavioral assessment. 3 sets of interviews: Screening, Comprehensive and Hiring. Spend at least 10 hours with every new hire, always ask yourself what’s going to bug you about that person in two years and listen to your gut. What can you do to empower your unconscious brain? Stop listening to your conscious brain! How do you segment your life without losing your business time? Miracle morning, goal setting, writing it down and once you have the revenue: outsource the things that eat away at your time.
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Fri, 14 June 2019
Today’s episode features a behind the scenes segment from a recent 8-figures workshop held at Ryan Daniel Moran’s lakehouse.
Ryan explains the 3 types of managers you business needs and the formula to go from 100k a month to a million. Are you looking for your 8-figure exit? It will require you to make the transition from hustler to entrepreneur.
Key Takeaways [2:40] Your audience is already generating content for you.
[5:02] Making a business requires a product that you can convince people is better than the alternatives 1. Have your product down 2. Get your sales optimized and get reviews 3. Put your reviews up as content [7:36] So you have the business 1-2-3 and you want to push further, go from 100k a month to a million… How do you do that? You deepen the product line... How do you do that? Figure out what your customers buy after your product... How do you do that? ASK THEM. [10:44] The million $ formula is 3-5 products at 25 sales a day and there is a reason behind this: in order to sell 3 products, you have to know who the buyer is. Really well. [11:33] Audience building and an ideal customer avatar is about helping you make decisions, and decision drive progress. [11:56] Focusing on Shopify is great as a way to optimize your sales channel, but it won’t be a multiplier. Your focus as an entrepreneur should be in building your business, your product line. Or else you’re just a sales channel manager. [14:03] Building a good business requires 3 types of managers: 1. Ideas manager — inventor 2. Distribution manager — influencer 3. Sales manager — channel manager Being a business owner means you have all three, you don’t have to be good at all three but your business does. Mentioned in this episode 8-figures workshop events: Capitalism.com/8 |
Thu, 13 June 2019
So you finally settled the money part and now you realise the happy part doesn’t just happen? Today Ryan shares an interview with his friend and lifestyle inspiration Alex Huditan on how to improve life and scale happiness.
Ride the wave and love the flow of life: Alex does his best — and it’s really, really good! — at living by his own definition, and he runs a successful 7 figure business on Amazon.
Key Takeaways [5:12] Alex shares what he does and the ways he tries to positively impact the lives of his fellow Romanian.
[8:31] Alex’s lifestyle is a goal of Ryan’s and stretches his perception. Ryan is the kind of entrepreneur who can do nothing else but be an entrepreneur…
“How does Alex have so much free time, and is so happy!?” When does he get any work done?
[9:26] Alex shares that he isn’t that good at time management, but has been focused in the past 5 years on getting better at being him.
He has created partnerships that free up his time to do what he wants: he mainly focuses on helping his community, and the other parts of life.
[10:53] You should invest in all of your relationships and give as much as you can, the universe will send it back, one way or another.
[13:34] Alex talks about how he was always a fun first person. He explains the fun side of ever job he’s held, every failure he’s had. It’s no wonder he’s a happy person, everything has a positive side.
In every job he’s had, he always prioritized learning and growing and made room for free time every day.
Ryan resonates with the idea that when things are right, they are easy and the negative connotations of “work” just lose their meaning.
[17:41] Entrepreneurs often fall in the trap of getting good at something, seeing results, getting better at that one thing and somehow beginning to believe they are only good at that one thing.
There are many things to do and create in this life, there is no need to focus on only one thing.
[19:46] Ryan thinks he tends to work and burn himself out because it is the thing he has found so far that gives him the most meaning, excitement, personal pleasure (Workaholism!). And a lot of entrepreneurs are under the impression that once you settle the money part, the happy part just happens.
Ryan know this to be false, by experience.
[22:27] Alex offers one piece of advice to people to have the money but can’t find the happiness: go listen to Ryan’s podcast about being enough.
It talks about how you need to be happy and at peace with who you are, in a materialistically detached way. If you lost it all or chose to give it up, you would still be enough.
[24:23] Alex shares one of his experience of a meditation retreat. By the 6th day, he felt like he wasn’t getting it and was about to quit until it all clicked.
[33:03] Singular events, psychedelics or extreme experience are often the cause of change in our lives even while being non-essential in nature. Epiphany can be achieved with mundane experiences, but that story is much less glamorous.
[34:08] Fun is fun, it really shouldn't be a pursuit in the first place! Let it happen.
Alex suggests trying new things — things that you are not necessarily comfortable with at first and more than once! — and going in with the right mindset.
Be careful of the stories you tell yourself when defining the world: “I don’t like clubs”, “I don’t like to dance”, “I don’t like fast cars”, etc. They are preventing you from keeping an open mind and experiencing the world.
[38:05] Alex shares an exercise a friend taught him called:
“Perfect Day”: You are God on another planet and you can do whatever you want from dawn to night. You can bring things from our reality into yours but not by naming them, you have to describe the senses and feelings related to that experience.
[41:19] Alex challenges Ryan’s language on fun and happiness!
[44:01] The people you surround yourself with will dictate how you live your life… be careful to let people you want to be like enter your circle.
[44:50] To the people who have struggled to find the lifestyle after the money, Alex offers this:
Entrepreneurs often want to ditch the 9 to 5 and end up working themselves into a stupor… Delegate, meditate, start life now, start fun as soon as possible, there is no reason to put this off.
Meet new people, do new things and keep an open mind.
[47:56] The word entrepreneur has become a synonym for hustle and grind and workaholism, be wary of using it to define yourself, if only in your head…
[50:11] Ryan thanks Alex for being such an inspiration and invites listeners to follow Alex on Facebook.
Thanks for listening!
Mentioned in this episode |
Wed, 12 June 2019
Influencers are not a magic button, and working with them can make or break your business depending on how well you enter into the relationship.
We all know there are no guarantees in business, but if you want to use influencers the right way for your business tune in today: Ryan shares 3 easy tips as well as the biggest pitfalls to avoid in building an influencer relationship that works for everyone.
Key Takeaways [:52] Working with an influencer successfully requires that certain criteria be met the most important of which being: ● Does the product you want to amplify match the influencer’s audience. [2:52] People are selfish. They don’t want to mentor you, give you shout outs, talk about your thing. The first mistake to avoid? 1. Going directly for the ask. The second? 2. Overrating a spokesperson — it’s an audience you want. [4:07] So how do you position your brand to influencers? It’s really 2 simple things: 1. Show the value it brings to their community 2. Does talking about it make the influencer look good? If your product doesn’t do that, you can still pay to get the influencer, but there will be diminishing returns... [6:06] And the last but most important part of building that relationship is to find the give: 1. Go for the simplest yes possible (can I send you a sample? Can I share your stuff?) RECAP 1. Bring value 2. Make them look good 3. Give |
Tue, 11 June 2019
Today’s episode is about really rigorous data based approach to social media advertising. Tev Marusenko, PhD, takes a very academic approach to data collection, integration and management he shares the tactics he’s used in his own business endeavours. Key Takeaways [6:07] Max introduces DOCTOR Yev Marusenko, and asks him to talk a bit about himself. [8:59] After getting his PhD, Yev opted for a career change from theoretical academia to marketing and it turns out there are many transversal skills. [13:00] Establishing a brand and then marketing or building the brand by testing? Heroclip had huge growth goals and that required both approaches at once.
First, you need branding so: branding strategy sessions! Heroclip is a carabiner, it could have been sold just as a carabiner— mind the competition! — but it already looked different so they spend a great deal of time thinking about what it actually does and how it differs for the customer. Reading branding books, articles, workshops and knowledge sharing.
Second comes the testing, integration and data management and that’s more of a word by word process of tweaking and iterating.
Brand optimization [20:28] Yev explains how he sets up a data collection campaign.
Your metrics require variety: you need to test a sizable sample to test (10 taglines for example) and you will need to choose or more measurements (clicks, or shares, or comments, etc.)
From there, Yev usually picks the top 10% regardless of performance and moves on to analysis.
Which brand assets can you test? [25:45] What decides the brand assets that you can test? There are easier and harder ones to get at and generally, the harder assets to get data for are the ones that make the most difference.
Easy (static elements): taglines, headlines, short form copy, images. When dealing with images, you have to consider 2 aspects: 1. The content to the image (logo, text, etc.) 2. Design aspect (border or no border, tilt, etc.) Hard (evolving elements): anything about the customer journey. Where do they go after clicking on your link, the order of the content they view, are they more analytical or emotional… this involves a lot of iteration. [29:00] Max emphasizes the importance of those evolving elements in brand building, typically people associate brand with static elements. Starting out with data testing [30:27] for someone who is new to Facebook ads, how do they integrate this kind of strategy? Don’t get too overwhelmed: start with two customer touch points and practice your interpretation skills! Yev and Max discuss an example on testing website page click through and feature responses that answers two questions in one. [38:07] Yev created software that attributes sales to people and figures out how much they’re spending with regards to how much you spent to bring them in. Zontracker does 3 things Amazon businesses can use: 1. Tracks the sales in Amazon coming from Facebook ads. 2. Pulls Amazon customer data into Facebook. 3. Optimize for Amazon purchases within Facebook. [47:12] Max signs off and invites listeners to connect with Yev on Facebook and LinkedIn! Mentioned in this episode |
Mon, 10 June 2019
How do psychedelics play into the lives of entrepreneurs? Today we dive deep into belief systems, religion, consciousness and all that good philosophical magic.
Tune in for a very human discussion on what it means to strip away some of your certainties and what you can learn in the process.
Who better to talk about this than Ryan, who in his single minded and systematic pursuit of truth ended up shedding a dogmatic upbringing as well as a religious career.
Disclaimer This interview and associated content is in no way an endorsement or recommendation that anyone should do any illegal drugs — there is nothing you cannot achieve or go do on your own through meditation or spiritual practices.
Key takeaways
Questioning everything [:] Ryan has a history of questioning the established structures around him: 1. He questioned the 9 to 5 workday train and became an entrepreneur 2. He questioned his religion in phase 1 and started a lifelong spiritual journey [8:00] Phase 2 of his spiritual quest has been centered around questioning reality, he now finds himself in the midst of a spiritual awakening. Losing my religion [8:36] Losing one’s religion the way Ryan did, cognizantly and rationally, is profoundly traumatic. It requires a systematic breaking away from brutish indoctrination along with everything from which you drew meaning. All of your certainties, absolutes and reassurances. Imagine the pain of ripping from your source of truth, hope, value, worth, connection, community, home and language. The foundation of your entire understanding of life. He then went through what he believes to be a necessary part of healing, angry atheism. In the past year, Ryan produced a Documentary — which he has yet to release to the public — called Losing My Religion. In the opening scene Ryan — having never even held a cigarette in his hand — does 4 grams of psilocybin mushrooms. Who can you turn to? [11:56] After stripping away so much of himself and his old life, Ryan found himself in a spiritual void. But he hear the many accounts of trusted sources that assured their most profound spiritual experiences came from mushrooms. His first and only [to-date] trip was both a good, and bad trip during which he had never more intensely wanted to go to church. It was also an incredible spiritual journey which led to a deeper understanding of why he broke away from his religion and concurrently, being drawn back into certain elements of it. It is still an experience he is unpacking but left him with this indelible sense of falling in love with what he believes is true. [15:24] THIS IS ALL A JOKE, DON’T DO DRUGS. The decline of religion [17:34] What is this all for— Making money, getting fit, doing anything at all — if the end result is simply death? Ryan now believes that everything we do is constantly changing, growing and evolving consciousness as a comprehensive whole. Taken back into it’s historically relevant context, religion was the expression of our innermost need to understand our position in the universe. It made sense at the time, as a way to explains our greater purpose as well as the things we didn’t have the technical means to grasp. As time passes and understanding of the universe grows, the language and means with which we explain it needs to be adapted as well: religion has taken us as far is it could. The conversation is starting to change and it’s time to move into a spiritual phase shift. The first trip [19:30] Ryan’s brain began playing every thought he’d ever had, to the point of overwhelm, until he got to the end of the file folder, and then, for the first time ever he felt like he was himself — not the voice in his head he’d always thought he was, but his true self — it was the most freeing, expansive and joyful experience ever. He now understands he should have listened, he should have stopped when things were good, but he pushed further and took another gram. And so for 30 minutes of absolute terror, he felt the infinity of time while clawing at the gates of Hell, with no way out. After that ordeal, he got a glimpse of the world as a whole. A magnificent epiphany of the grand design, his part to play in it as well as that of every other being in existence. Every choice we make, every person we talk to or play a role in the developing theater of consciousness. This is what drove his desire to go back to church: everyone plays a part and we’re all riding the same wave. Getting to the bad place [24:38] Ryan had that beautiful first experience, why did he push it further? Does he tend to go too far? Yes, and the pattern is identifiable as an almost unhealthy addiction to growth, the emotional attachment to breaking the next barrier, the next unlocked secret, as opposed to being in the present. Business and psychedelics [26:18] After selling his company for a hefty sum, Ryan found that the money he thought would bring him happiness simply did not. What’s the solution then, make more money? How depressingly tedious... Cue the MDMA and he realised that he had always thought he was defective or broken in some way, and had been looking for validation from outside sources. In terms of business it translated to a radical change in perspective, from following systems and ideas — hustles if you will — that would profit him, make him money, to a more creative and generous approach: what do I want to bring to the world, what value can I add? From the take mentality to the give mentality: what are you giving to the world? He also understood 2 important things: 1. He can wait for the right opportunity. 2. He doesn’t have to serve the customer that isn’t a right fit just because they have deep pockets. The inner child [33:12] For a lot of entrepreneurs, their entire life has been driven by the 10,12,15 year old who suffered trauma. We all have stories in our past that are driving our behaviour. It really doesn’t have to be crazy trauma to have an impact in adult life, but it does need to be addressed and unknotted in order to relearn to have fun and be happy. It’s hard to be happy when you’re in survival mode. Building or creating? [46:15] Ryan advises entrepreneurs, and has helped hundreds of them make their first million. The ones that do the best are systematically the ones that create something. Everyone wants the formula, and Ryan has it, but it’ll never work unless you create... It’ll all just be price wars and review wars. Capitalism [47:01] Capitalism is the system through which we create things (it’s not the only one through which good ideas come from) but it’s the only system where bad ideas lose We’re all on the same team. We’re all just fighting about how to get there. But we won’t get there with less freedom, we’ll get there with more. Mentioned in this episode |
Fri, 7 June 2019
Reinvesting dividends! It sounds boring.
Just wait ‘till you see the compounding cash flow numbers on this strategy, you’ll understand why it’s the only reason Ryan cares about dividend paying stocks at all.
Are you looking for an investment workhorse that will build a nest egg for your future? Pick up a good habit and put 10% of your earnings into this long term strategy.
Key Takeaways [2:55] Ryan starts off by sharing his personal minimum criteria: a stock that pays a minimum of 4% and has raised its dividend every year for at least 10 years.
[5:35] As an example we’ll use AT&T whose stock trades at about 40$ a share.
Let’s buy a hypothetical 300$ worth at a 6% dividend a year for a measly 18$ a year.
[7:08] AT&T have raised their dividend for at least 10 years: let’s posit a 10% annual raise. Y1 — 6% Y2 — 6.6% Y3 — 7.3% Y4 — 8% Y5 — 8.8% Y6 — 9.8% Over 10 years these numbers become really interesting.
[9:03] The next step is the dividend reinvestment plan: Y1 — 10 shares at 6% reinvested Y2 — 10.5 shares at 6.6% reinvested Y3 — 11 shares at 7.3% reinvested Y4 — 12 shares at 8% reinvested Y5 — You see where Ryan is going with this...
[11:35] There is a double compounding effect over time which means that at some point when you stop reinvesting, you still have cash flow, and you still own the underlying stock which means you can sell it, borrow against it, etc.
You liked this content? Comment, subscribe and share! |
Thu, 6 June 2019
Today, the mysterious Jeff Lieber joins Ryan and Max for an insightful interview covering the reasons why big brand tend not to be on Amazon as much (and why they should be) as well as a host of tips and important advice on expanding your business on Amazon.
Jeff is the Founder and CEO of Turnkey Product Management, a company offering a full portfolio of management options for automating your Amazon growth while freeing up capacity for you to work on your business. Jeff also built and sold a few physical products brand himself and receives Ryan’s highest endorsement.
Why should you be on Amazon, even if your brand is doing great on its own channels?
Key Takeaways [1:54] Ryan starts by roping Max into a question about his initial shock with Amazon product sellers: he was struck by how far you can grow on Amazon by just focusing on product sales, and how inversely low performance seemed to be.
[3:10] How can companies use Amazon in a way that builds their brand rather than just focussing on product sales?
If your brand is successful through your own channels, you will benefit from bringing the branding and messaging to Amazon: make it a place for your existing customers to recognise you, and a way for new eyes to find you.
At the end of the day, having a diversity of sales channels will always make your company more valuable.
[5:07] Amazon used to be a low price, low margin product dumping ground and a lot of physical product sellers still treat it like that. But it’s still the largest pool of online hungry buyers looking for products just like yours. If you’re not there, you’re missing out.
[8:23] What can product sellers and brands do on Amazon in order to keep their margins high and avoid falling into the low price point race to the bottom?
Differentiate yourself, stay premium, pride yourself on quality and great customer reviews: live up to and keep earning your price point!
[9:57] Price, at the end of the day, comes down to your ability to fulfill the promise your brand makes. A better, stronger brand will command a higher price.
[11:41] Jeff shares that his more successful clients are always great at one or more of the following: 1. Audience building 2. Paid advertising 3. Innovate [15:38] Bigger brands are notoriously off Amazon, and the reasons may simply be because they have more control over their proprietary channels. If that is the case you may simply need to shift your thinking: Amazon is the largest marketplace in the world, it should be one of your sales channels for 2 reasons: 1. Make it easier for your existing customers to have access to your products. 2. Meet new customers. [20:49] Jeff built his own pet brand on Amazon — still the best place to launch a brand — and to day he firmly believes that having multiple sales channels is what ensured his business’ success. [24:53] The biggest impact you will have from an Amazon presence is that customers that see you elsewhere will look you up on Amazon and immediately become a customer because the process for them is much easier. But for that to happen you need to streamline your page by optimizing your bullets, your copy, your headlines, etc. Max gets tactical — this is the one biggest missed opportunity he sees — and advises that your listing images should tell a cohesive story that includes the brand and taglines or a promise statement that can be consistent across products. [29:06] Jeff’s biggest forward pushing items for growth: - Launching new products - Building (and using) your customer list - Nurture 1 or 2 off-Amazon channels [32:07] Ryan turns the floor over to Jeff to talk a bit more about Turnkey Product Management and he invites listeners to visit turnkeyproductmanagement.com/ryanmoran for some exclusive content. Thanks for listening! Mentioned in this episode |
Wed, 5 June 2019
Today is a rare treat, Ryan talks about Capitalism.com’s advertising platform which he never does! Why today? While turning a bad day around, he has a huge realisation about his business.
Do you want to muscle out of your ruts, big or small? Ryan shares his sure fire way to pull yourself out of the muck.
Key Takeaways [:29] Ryan’s been following a process he calls success stacking which means that when he feels like he’s in a rut he does a few key things.
1. Identify what isn’t up to your expectations for the day — journaling is in and of itself a great practice, and here is a tangible way to use it, it can help you put words into what’s going on in your head: today’s a bad day, figure out why. 2. Get an iota of momentum, it’s often all you need — and sometimes that just means going to the gym, or even getting a haircut. [1:19] Today was a real weird for Ryan, he shares his journal entry and how he pulled out of his day’s muck by finalizing a deal he’s been after for a while. Braingasm [3:44] Ryan finally sees how doing one small tweak may in fact take care of a problem he’s been seeing with Capitalism.com’s attractivity. [5:22] Finally Ryan shares how the great team he’s built around him has awarded him a lot more time to drive himself crazy and how strange it is for him to learn how to work on the business rather than in the business. |
Tue, 4 June 2019
Because you asked: today, we diverge from the usual interview and Max breaks down the very concept of ‘brand’ into easily digestible parts. So is it just a logo?
Key Takeaways [2:49] Max asked the community what it is you would like to see on the Brand Builder Podcast and you responded!
Over the next few weeks and months, he’ll be covering a lot of the questions raised but for today:
What do we mean when we talk about brand?
[5:15] A lot people think of brand as logos, palettes, packaging, marketing funnels and copy... All of those things are important aspects, but they are not enough.
Your brand is the collective emotional response to your product or service, and that includes your customer's expectations, memories, stories and relationship with regards to your company.
[6:32] In a perfect world, you are not selling someone something the one time, you are entering in a relationship that will last and spans months, years or even a lifetime.
That relationship is built on three principles: 1. Brand promise — the guarantee, quality and efficacy of your product 2. Meaningful differentiation — how are you different in answering your customer’s wants and needs 3. Elevating your customer — help them be the hero in their own story [9:42] Your brand is the only thing that will keep your customers with you when the competition pops up. [11:22] So brand is something you have do across every single touch point with your customer, and each of those points is an opportunity to strengthen or weaken that relationship. Reinforcing that relationship requires two things: 1. Agreement on brand direction — you need to know where you are headed 2. Consistently strong communication — everytime someone gets something from you is an opportunity [15:00] The best brands in the world are built with a specific customer in mind, a singular message that resonates with that customer and they communicate that message consistently across all channels. That is how you build the equity that makes your brand valuable. [16:30] Max recaps and invites listeners to share their comments, questions and suggestions with the Capitalism.com community. Thanks for listening! Visit capitalism.com/events for upcoming events and additional content. If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at max@brandbuildingstrategies.com Because it really does make a difference: don’t forget to subscribe and leave a review on iTunes. Mentioned in this episode
Direct download: What_Do_We_Mean_When_We_Talk_About_Brand_BrandBuilderPodcast_1_1.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 3 June 2019
So, should you do Ayahuasca? No.
But if you want to hear what it was like for Ryan DMT Moran and what he took away from the experience, listen in.
Preface: Ayahuasca has become this cliché thing that entrepreneurs do, they come back changed and want to tell EVERYONE about it. It’s like being vegan, or doing crossfit.
Ryan wants to make it crystal clear that he is not a hippie and did not want to talk about this experience. He is not an “Ayahuasca person” but since he also attends burning man, he may already be on a slippery slope...
Disclaimer This interview and associated content is in no way an endorsement or recommendation that anyone should do Ayahuasca or any other illegal drugs — there is nothing you cannot achieve or go do on your own through meditation or spiritual practices.
Key takeaways
How did this come to happen? [2:58] For Ryan, it began years ago with an obsession for the truth — to witness: he left his faith in his mid-twenties because he no longer believed it was true.
This obsession has had him chasing ideas down many a rabbit hole, and he has been on this self-discovery journey for a long time (it would be ill advised for anyone to jump-start their personal discovery journey with the use of potent psychedelics.)
Recently though, his most reasonable, rational friend shared his very positive experience of Ayahuasca, and because this trusted friend did not come from a spiritual background and had such a spiritual experience, Ryan was convinced.
He had never planned on doing Ayahuasca and never wanted to: isn’t that a glowing testament to the power of referrals!
It’s been two weeks [6:04] Ryan’s afterglow is gone now and he’s ready to answer C-Money’s questions from a more grounded place.
Surface questions first [7:28] What does it cost? (Shockingly affordable), What did you feel physically? What did you see?
There were no hallucinations per se — nothing like the open-eyed movie of psilocybin (mushrooms) — the experience was more akin to MDMA (ecstasy) but even then, it doesn’t really encompass the experience.
Imagine that ethereal feeling in the space between consciousness and sleep, when your thoughts are more material, tangible and textured but free.
Imagine being in this state with a lucid mind.
An intensely personal experience [9:17] Aubrey’s Marcus’ recounted experience was diametrically in contrast to that of Ryan.
Don’t take legal advice from a guy on the Internet [10:03] So the shaman prepares the brew from leaves, and hands you the equivalent of a raisin smoothie flavored shot glass...
Where do they find the ingredients? What are the legal ramifications?
Ryan doesn’t know! But as far as he believes, it’s protected as a religious rite if you fit the criteria...
Anxiety [13:26] Managing his anxiety is a goal that Ryan was hoping to make some headway on with this experience, but on the first day he was met with a mind where thoughts were racing at a million miles an hour “How is this ever going to help me get rid of anxiety?”
That was the first realisation: those thoughts WERE anxiety.
Anxiety is the voice in your head who is constantly judging and making evaluations about right and wrong: you feel anxiety because you are making a judgement and that judgement may be right, or wrong.
I judge my body. I judge my bank account.
According to what? It’s all subjective, and who’s to say who’s right?
If you stop taking that voice so seriously, if you just remove judgement: there is no more anxiety.
Drive [16:36] Entrepreneurs tend to use anxiety as a tool to move forward, and they often fear healing the wounds that drive them, in case it removes their drive altogether.
But say your driver to get wealth is fear of scarcity, having wealth will not fix it! It will only make it worse: What should I do with my wealth? What if I lose it?
Try thinking of it this way: I don’t want to be happy because unhappiness drives me!
Consciousness [22:56] You dose everyday for 3 days and Ryan’s day 1 was frustrating because he was fighting with the voice of judgement the whole time.
Because of how day 1 unfolded, on day 2 the facilitator gave him a smaller dose before the ceremony followed by a full dose at the ceremony.
This journey was more pleasurable, and Ryan had an out of body experience for which he was required to disidentify with all physical things.
It sounds esoteric but it is a really interesting thought experiment:
Take away the money, the track record, the stuff? I am still me. Take away health? I am still me. Take away the “Ryan” construct? I am still me. Take away your daughter? This was immensely painful but I was sad for me, for what I had lost. Somehow, I am still me.
Everything is temporary and everything is a blessing. If you accept what is, you can create what you want without any attachments to the results.
[27:40] This realisation does beg the question as to the place of legacy in this world… The obsession about legacy, immortality is rooted in a fear of death.
Death [29:37] Three weeks ago Ryan didn’t believe in life after death. He does now.
He tries his hand at explaining life after death in two minutes or less:
In our experience of life, we are slaves to certain rules about our existence as reflected by certain things like biology and physics. Those are reflexions of the physical world.
Ryan asserts that consciousness precedes the physical world and in that construct, when our biology decays and goes away our consciousness remains.
“You remain in the physical world even if your meatsuit goes away.”
Life after death (or before birth) is a physical but not in the sense of a biological experience, it means in essence that your consciousness is situated on a continuum which intersects other realities including this one.
Where is my meatsuit? [:32:21] What does it mean for consciousness to live on without the brain?
Ryan offers 2 analogies to better grasp his understanding of consciousness.
1. The dolphin: A dolphin swims in the ocean and one day, he jumps out of the water and is amazed — The air! The sky! The trees! Wow! the whole though pattern about this experience is contained in the 3 second jump — and suddenly it becomes scared to lose all of this new wonder. But as soon as it hits the water it realizes it’s home, and home is the same place after the jump as it was before. Life is the jump. When it’s over you just fold back into what existed before, and that’s home. We need to enjoy the jump, man. 2. The flashlight: Turn it on and it beams out wide and the light goes on, and on, and on forever and we are all photons in that beam expressing what is happening at its source, the origins of the beam: the singularity. The lesson [37:03] Ryan’s big lesson from all of this was: Relax. There is no end or arrival, nothing to grasp, nothing to figure out, to do, no one is in control. Literally nothing is under control. Anything you chose to do is all equally fine: at the end of it we all go back into the same ocean, weather that means nothingness or pure consciousness. In that context, there is nothing to fear! You are already fully expressed so dance in it. Resistance is futile [39:47] We quite literally create the things we don’t want by resisting them. Your resistance to a thing supposes its very existence and possibility. Trump is the perfect example of this: the reason he is president is because all the people talked about was how he shouldn’t be president (they created the constant media noise about him.) “Trump shouldn’t be president” is a qualitative statement that includes the possibility of “Trump is president”. Back to reality [43:58] Ryan has done a lot of personal work and although he did gain some important insight, he didn’t feel the urgency to proselytize as some do after such an intense experience. Goal [47:29] To be content with what you have, to stop judging and comparing: there are days even Elon Musk doesn’t want to be Elon Musk. What if we just didn’t play the comparison game? We’d all be equal and actually free! Which would probably result into you doing the thing that will make you the “Elon” of what you love to do. Happiness [56:23] Stop making life so hard. Ryan has such specific rules as to what is required for him to be happy that it’s easy to fall short, and when he does, he feels miserable. When he meets other people and they ask what he is up to, his answer is now “I am practicing being happy”. Happiness is the game, and business is just one of the ways Ryan is happy. Find pleasure in what is. Leadership [1:00:04] One of the things that occurred to Ryan was that if he wants to become all he wants to be, he has to to empower other people to do the same. What he had done in the past was pull other people along — preventing them from learning and growing — when in fact he should have been pointing to the goal and calling people into that path. A leader’s job is to set the overall vision for the goal and then hold their people accountable for that. Capitalism [1:03:16] After having a hippie experience, do you relax the marriage to Capitalism as an ideology? Nope! It still stands that Capitalism is the system through which we exercise freedom and freedom requires people to be responsible, not coddled. The purpose of Government is to set the rules though which we practice freedom. As few rules as possible. The judge [1:05:50] Ryan used to view God as the outside judge but the idea that there is a god outside ourselves, judging us, is actually a miscategorization of our own inner judge. People who have a very profound desire to judge other people are actually just judging themselves. If you forgive yourself then you have the freedom to not judge other people which allows them to be what they want to be. Let go of judgement will set you free, and that is a very humbling thing. But means everything to overall happiness. |
Fri, 31 May 2019
What if Ryan could show you 3 ways of never buying a house but reaping all of the benefits of real estate investment? Find out how! Key Takeaways [:24] At 9 years old, Ryan used to read a kind of consumer report publication for children called Zillions — he was not the popular kid in school — that’s where he got his love of entrepreneurship, real estate and investing in general. [3:10] Initially, entrepreneurship was Ryan’s way of making enough money to become a real estate investor so he started buying single family real estate as soon as he was able to afford to. After doing it, he can openly say that it’s a mistake to do that if you are an entrepreneur. He explains why and moves on to what to do instead:
Go all in on your primary business and take your cash to put into passive income.
[8:00] The source of any income is never passive in and of itself, but it can be passive for you. Here are the three areas Ryan invests his own money: 1. Real Estate Investment Trust 2. Hard money lending 3. Real Estate Syndications and Funds As long as you’re confident in the underlying business and people running that business. Braingasm [15:20] Buy stressed assets, take investor money, fix ‘em up, get the value high and take bank loans to pay back investors quickly! The Fastest route to freedom? Make your money in one specific business and invest the profits in an area you’re confident in. You liked this content? Comment, subscribe and share! Tweetables “Money while you sleep is nice, but it doesn’t really exist: there has to be a business behind the investment!” — Ryan Daniel Moran “Income can be passive for you but the source of it is never passive.” — Ryan Daniel Moran “I would never invest in a business where I didn’t trust the people.” — Ryan Daniel Moran |
Wed, 29 May 2019
Are you too late? Did you miss the boat on Internet opportunities? Ryan signs in from Austin Texas to answer this important question.
This podcast will share what opportunities he is currently chasing, as well as others he has watching in the marketplace.
Key Takeaways [3:02] Isn’t it risky to invent a new product and do something cool? No more so than releasing a product that anyone can copy.
Ryan built his most successful businesses around a cool idea for a group of people and then used Amazon as the delivery mechanism.
On the other hand his businesses that struggled were the ones trying to find the hole in the market and then release for that.
[5:20] He shares a super exciting new project he’s become an advisor for, he thinks he can get the company to 100k a month in the next 90 days.
There is no data to back this statement up: there is no demand for the product on Amazon, it’s never existed before, it’s twice the price of similar products on the market. How is he so confident?
[8:06] Lots of entrepreneurs will have the product in hand and ask what influencer they should bring on. Ryan does things differently:
Partner with influencers; find out what their community needs and make it, then use the sales channels (Amazon, Shopify, etc.)
[9:25] Become good at creating a product that a group of people want. There are lots of different ways to do this but the obvious one is that you need to bring unique value to the marketplace.
Think outside of what other people are doing.
[16:08] One of the mistakes Ryan made was releasing the same product in the same way as others, which can bring a successful company to plateau.
Ryan has helped people learn and watched them scale and sell for 10’s of millions of dollars. And that was another mistake: he wasn’t partnering with them at the start!
[19:30] Ryan talks about the new backroom where he has now started to do mentoring and advising work with entrepreneurs and businesses that are looking for a more intimate, hands on experience with possible partnerships.
It’s open to about 20 people for the next year but it doesn’t come cheap, the financing structure is interesting though in that you pay the bulk of the fee off your profits.
If this kind of thing is out of budget for you or if you’re just starting out you still have 2 options: 1. A less involved online option will become available in the coming year 2. 3 day workshops are also held for 4 to 15 people at Ryan’s house every quarter |
Tue, 28 May 2019
Dreaming of the big payday? Coran woodmass shares his secrets on the brands getting bought and sold today. How does he know? His registered buyers have over 830 million available for buying product brands: Coran is the Founder and Managing Partner at FBA Broker, the first company to focus exclusively on physical products that have an Amazon sales channel. Want to know what’s killing it in the ecommerce space and what criteria business buyers look at before acquiring?
Key Takeaways [3:43] For the last 2 years, FBA Broker has been producing a monthly business price guide that tracks and reports on all the public business sales in the industry.
The last 12 months were dismal, the market is flooded with low quality small businesses leading to record low sell through rates.
Comparatively, record levels of capital is being raised to acquire physical products brands.
[7:50] In the 2 to 5 million range, the sell through range is 39% whereas in the 100k range, we’re looking at 13%.
So what is working? Brands. Here are the 5 elements for a brand to always sell, regardless of market condition: 1. Brand synergy — repeat sales to one demographic 2. Product uniqueness and diversification — don’t rely on one hero product 3. Revenue diversification — keep the 30% rule in mind 4. Size — most buyers are not interested below 1 million revenue 5. Growth — Year over year trend Coran also shares a very important buyer criteria: margins, they are all looking for healthy margins. 30% is the average tracked. [14:54] What if you don’t have the 5 key elements? Build or acquire them! Coran explains how to do just that. 1. Think like a bigger business Look offline: US based businesses valued under 50 mil present the greatest legal investment opportunity available. The next 15 years will be the largest intergenerational transfer of private biz in the history of the world worth an estimated 10 trillion. 2. Think strategically Vertical, Horizontal, operations, shared services, logistic, supply chain: what you want is multiple arbitrage: buy low, combine, sell for a much higher multiple. 3. Get money (Where the f*ck do I get the money?) There is zero shortage of capital in this world. The shortage is in entrepreneur-led operational teams that know how to deal with product brands. If you can find the good deal, you will get the capital, if you have an operations team and you find the deal you can get all the capital you want. [22:24] Coran’s parting thoughts: pay attention to your mindset, read as much as you can, participate in events, hang out with people that are not holding you back from your crazy dreams: be with like minded people, pay for all access, VIP, join the backroom! Have questions? sales@thefbabroker.com Thanks for listening! Visit capitalism.com/events for upcoming events and additional content. If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at max@brandbuildingstrategies.com Because it really does make a difference: don’t forget to subscribe and leave a review on iTunes. Mentioned in this episode |
Mon, 27 May 2019
This episode is all about unwavering faith that you can accomplish your singular mission.
Hal Elrod survived 2 very serious brushes with death — with a joyful, happy attitude — which gave him singular insight on overcoming and achieving your goals, and to top it off he has bootstrapped a multimillion dollar business.
If his advice on the subject isn’t solid, there is no advice to be had!
Key takeaways [2:14] Ryan asks what unfulfilled dreams Hal Elrod has turning 40: Lakehouse dreams!
[4:36] Hal Elrod’s talks about his background from direct sales to keynote speaker, writer and coach and publisher.
But being self-published is a tough hustle: Miracle Morning was published on 12-12-12 — he needed an unforgettable date because of his significant brain damage from a car collision at the time — during the year and a half that followed he did hustle, we’re talking: 150 podcast interviews, 40 + speeches, 12 local and national television interviews. It took 6 years to get to the million books goal.
[12:48] Ryan asks Hal to talk about the radical new publishing business model he implemented
[15:00] Hal explains his quantum year, the one where he accomplished everything:
Mission: Double best years’ sales Side goals: Publish first book Launch speaking career Launch coaching business Put on 20 pounds of muscle Meet wife Rock climb 3 days a week Lead a team to achieve at their highest level
[23;34] what is the process you can predetermine and commit to which if you commit to over time will move you goal from possible to probable to inevitable? 1. Predetermine the process 2. Don’t be attached to the day to day results. [25:11] Having the singular goal forces you to structure and schedule your life in a way that permits success in more than one area. And by way of following your goal, the one thing that if of most consequence, you are countering human nature and it’s usual path of least resistance. [26:46] Ryan had his own ridiculously productive year but shares how the process has seemingly exhausted him. How is Hal just such a happy dude, he never seems tired despite almost dying twice and accomplishing all those goals how o you go all in on a goal without it being a total grind? Have enough goals that you love, that energise you, to balance out the ones that are less joy-a-riffic. Don’t let your goals compete: if all the thinking and energy and planning goes into the one main mission, the rest of the goals find their place. [31:17] Hal touches on the importance of a foundation schedule — especially for entrepreneurs — including fun time, and free time. Structuring your schedule gives you more freedom and it prevents you from getting lost chasing the shiny things. [34:13] Hal has talked about his car accident story very publicly but has been more reserved about his battle with acute lymphoblastic leukemia. He shares the gut wrenching details of how he found out he would have to fight the odds with a 10% chance of survival (downgraded from 30%). The day he was diagnosed he had to have unwavering faith that he would be in that 10% and make it his singular mission to live. 1. I will beat this 2. This will be the best thing that ever happened to me [40:47] Do medical doctors factor in commitment in the way of recovery? Hal shares how his doctor convinced him to do chemo despite the fact that he was initially against it and was aiming for a more holistic approach. [46:18] Our greatest growth comes of our greatest adversity, Hal chooses to live as if every adversity is his growth and treats it in a positive way. Forget hindsight 20/20! [47:44] Ryan’s final question: does Hal still have a singular mission, or does he ease off sometimes? He does, it’s actually 2 grand missions and he shares how his foundational schedule ensures these missions long term. [52:02] Ryan thanks Hal and invites listeners to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran. Mentioned in this episode
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Fri, 24 May 2019
For some reason, entrepreneurs seem to forget that mentorship is also a relationship like any other: you have to add value to it, or else you’re just another askhole.
Tune in for a 3 step on how where you need to be and what you need to do to find and keep a good mentor.
Key Takeaways [:24] “Hey Ryan! will you mentor me?” No. [1:42] The one-on-one mentor/mentee relationship is very important — and just like any relationship — you have to make deposits in order to withdraw.
Here is what you need to do to find a mentor:
Right place [2:28] put yourself in a position to identify and meet the type of person you want to enter into a mentoring relationship with. Join communities, pay for masterminds, events and conferences!
Right person [3:50] identify the person who has built or done what you want to do, regardless of the area, marriage, business, fitness.
Right price [4:55] find the give! Find out what they want, what they don’t have and give it to them.
[5:54] Human beings have a limited capacity for people who they can pay attention to. If you want a mentor to pay attention to you, you have to offer them value, and offer it to them strategically.
Comment, subscribe and share! |
Thu, 23 May 2019
This episode is about what it looks like to put together million dollar offers and about why it would go much faster if you were dialed in: even idiots get rich.
(Or to paraphrase Michael Scott from The Office: K.I.S.S.: Keep it simple, stupid)
Tune in for some great insight and straightforward tricks from Travis Sago of Bum Marketing.
Key Takeaways [3:26] Ryan introduces one of the people that has had the most impact on his life, his mentor Travis Sago.
[4:11] Simplicity and specificity of offers is one of the lessons that Travis had been waiting for Ryan to understand.
Offers x Execution = Business Success.
If you have a great product for the market (Offer) and build it, market it, and distribute it well (Execution), then you’ve “won” at business. That’s all there is to it.
It’s possible to do well with an awesome product and okay execution, or with a mediocre product and great execution, but you’ll find greater success doing well at both.
[6:15] Ryan shares his struggles with ideas he thinks are great but end up failing and asks Travis what can be done to remedy the situation:
1. Identify the offer [6:37] Anyone can sit in a corner and imagine something. But, if you don’t look at what people’s actual purchasing interests are, you’ll have no idea whether or not it’ll make a wave in the market.
Let’s say you’re relaxing at a farmers’ market. If you just observe what shoppers are looking to buy and where and how they are dissatisfied with what’s on offer, then you’ve found an opportunity to meet an unmet demand.
2. Test the offer in the marketplace [10:25] So you have this idea and it seems solid and people seem interested, how do you gauge the markets?
The answer is pretty straight forward: ask people! Gather data, run pilots and market tests and from those results, either jump in, shift your focus or can the idea.
Ryan’s recent braingasm [13:38] There is no need to learn this the hard way: always have market intelligence before spending time or money developing or investing in something.
[18:41] Travis shares the acronym he uses to classify ideas into areas of business people get fed up with: TIMER Time. Identity. Money. Energy. Reputation. An idea that doesn’t fit into any area should be floated, there is no harm in discovering a new category and broadening your offer! Just be careful of polishing turds.
[23:54 — 27:22] The Backroom.
[24:54] How do you know if your offer is clear? People are simple really, the best conversion tool on the planet is your index finger: make it so that you can point to your customer’s need as well as your offer to fill that need. Travis gives examples of how that might look in different industries.
3. Sales [28:00] So the offer has been identified and tested in the marketplace, what is the sales mechanism? It’s a very, very simple G3 order form (Gimme, Gimme, Gimme) or a payment link. Don’t overcomplicate this part.
[29:00] When you really start to dial-in on your offer, you will multiply value.
You can tweak and optimize your page 5% a month and see where that gets you overtime, but wouldn’t you be better off making a change in the direction of your offer to be something that really resonates with the market? That could multiply your revenue!
[39:10] Scaling what works: throw your spaghetti against the wall and then throw more of what sticks.
[41:08] Ryan thanks Travis for everything and gives him the floor to talk about where people can find and follow him.
Mentioned in this episode |
Wed, 22 May 2019
Today’s episode is a one on one that occurred during CapCon between Ryan Moran and Matthew, an attendee with whom Ryan has been exchanging online with about business, life and religion.
Tune in for an honest chat about the necessity for honesty in everything and deciding how you want to show up for your vision.
Key Takeaways [:20] C-Money introduces today’s episode, a backstage conversation at CapCon between Ryan and Matthew.
[1:05] Matthew opens up about the year of transitions he’s facing personally and professionally as well his plans for a new product and brand. [2:34] Ryan’s 6 month course helped Matthew and his business partner ideate a brand for which they are currently doing Facebook ad testing — the platform offers a cool feature in that they provide you with the names and addresses of your customers so you can build lookalike audiences. [4:39] Ryan’s advice on building an audience or a tribe. You can realistically and successfully be one of 2 things:
Be a BRAND, be absolutely brutally honest with yourself, and with the people who follow you — Ryan talks about his super fans.
Be an AUTHORITY, be the lighthouse, be the mentor — Ryan shares how this is less suited for him, and how his own mentors shine.
[8:59] Matthew opens up on his insecurities about putting himself and his content out there. [9:54] Before having a crystal clear vision you need a crystal clear understanding of yourself: who and how do you want to be when it all happens? [11:57] If you know what you want your tribe to look like, start communicating with those people. [12:47] Matthew asks if there is anything Ryan would have done differently with his online presence and brand?
Mentioned in this episode |
Tue, 21 May 2019
Joel Marion is the founder of Biotrust Supplements but he caught Ryan’s eye when his own personal brand blew up overnight. How do you develop the right mindset around advertising, marketing and brand building in 2019.
Tune in for some actionable strategies on how to scale your business and your message 10x bigger and 10x faster. The proof is in the results: from 0 to 100 million in one calendar year. More than once
Key Takeaways [3:57] Joel introduces himself and explains that the strategies he’s about to share are all things he has spent the last decade successfully implementing into his business ventures.
[10:48] When it comes to income vs impact opinions differ, Joel sets everyone straight: Go for impact and income will follow? Nope. You may have a fantastic products but it will go unsold if insufficient energy is focused on generating sales. Go for Income and impact will follow? Nope. If you only push the sale and don’t have a great product, you will have short lived income.
In truth, both are equally important: you can’t have scalable impact without scalable income.
[14:12] Everyone needs traffic to convert customers but traffic is an auction: pay more, get more. So the lion’s share of traffic goes to the one who can pay the most for it, without fail.
Organic growth is very nice, but it’s not repeatable or sustainable. The only 2 sources of scalable traffic are the ones you pay for: 1. Warm traffic (pay for someone’s audience) 2. Cold media (CPA, CPM, CPC) [21:05] “Okay Joel, how can I afford to may more than everyone else, Joel? I’m not rich, Joel!” To scale a business you have to dial in these 2 aspects of your business:] 1. Front end — Increase traffic to acquire more customers. 2. Back end — Build a sales funnel and monetize your customers. To scale a business fast the trick is to get confident enough to go negative upfront to increase traffic, and maximize your sales funnel. How do you get confident enough to front all this advertising money and fast-track your front end? KNOW. YOUR. NUMBERS. [24:13] This is actually the name of the game. Do you know your cost to acquire a customer, down to the dollar? Do you know your cost to acquire a customer for every traffic source? You need to figure out what is the value of that customer at 2 weeks, 60 days, 90 days, 180 days. This is the information you use to determine how long you will be in the hole before you break even. If you know exactly when and how much a customer will pay you, you can know how much to pay to acquire that customer and how long you can front the money for it. How do you maximize your sales funnel and fast track your back end? UPSELL [27:07] You should upsell immediately, on the order confirmation page, on the order confirmation email. The shipping confirmation email has a 95% open rate, you never see that elsewhere, use it. [40:46] The real scaling of a business comes from dialing in the back end, knowing your numbers and being able to comfortably lose money upfront. Learning all of this is complex and complexity can be scary, but the more you put yourself in complex situations, the less fear you will feel. [51:34] Joel recaps the 4 steps to scale any business fast: 1. Maximize front end offers through testing, optimization and refining your marketing skills — never outsource marketing. 2. Dial in your back end and know your numbers, know your numbers, know your numbers. 3. Do the work and get comfortable with back end reporting. 4. Be willing to go negative upfront to outbid your competition — don’t go beyond 180 days. Thanks for listening! Mentioned in this episode Capitalism.com Other Joel Podcast Dan Fleishman — social media presence build |
Mon, 20 May 2019
This episode is a private conversation with AJ Vaynerchuk, who comes in with the tactical, practical side of business and who Ryan believes has been underrated in the success of Vaynermedia. Tune in to hear some of AJ’s insight on Ryan’s overarching strategy as well as how they agree on what the future holds for products and brands.
Key takeaways [4:55] AJ was asked to speak at the 2019 CapCon because Ryan has always perceived him as the integrator of Gary’s vision.
Ryan shares his current feeling that he is on the cusp of something bigger and that AJ is the person to ask about how to know when the time is right, and the opportunity is right.
[7:35] There are often several different way to sink your teeth into something, but what do you do when you are unsure of which path to chose? How did AJ know he was sitting on something special? It’s a complex answer:
1. Opportunity. A major part of where Vaynermedia is today takes root in Gary’s and AJ’s 2006-7 belief that social media was the new frontier in communication: they were believers and essentially bet on a sector.
2. Timing. By 2011 they had a head start and it was going to be f***ing hard to catch them. They were talented enough, smart enough and early enough.
3. Expertise. Gary and AJ are both really good at customer service, at every level. Service-based businesses are a natural fit for them.
Find your fit: Having a clear grasp of who you are and understanding your own personality will help you find an industry in which you thrive and are successful.
[10:22] Ryan’s bet is as follows: he posits that influencers will start launching their own brands and it’s inevitable that the likes of Honest Co. — with the pairing of Brian Lee and Jessica Alba — is where things are headed.
Influencers don’t want to learn business, they want to do what they do, so the play is to help them monetize their following as leverage for access to the person with 2 million followers.
[11:57] AJ synthesises that Ryan intends to become the infrastructure and operational partner for an influencer to launch a brand from and agrees that there is in fact a business there, a scalable business to boot: once you do it once or twice, trust is built and the next influencer will fall in.
[14:46] Ryan share the Aha! moment he had with Gary: “Vaynermedia is the play”, it stands on its own and allows Gary to build his own brand and give freely.
It stands to reason that to follow a similar path, 2 choices are available to Ryan: 1. Capitalism.com becomes its own business and infrastructure and liberates Ryan to build his own brand 2. Another business is launched and stands on its own to liberate Capitalism.com as Ryan’s personal brand channel [17:41] AJ shares how Vaynermedia went through that transition from being Gary’s social media agency to becoming its own independent company, not to the public eye or Gary’s following but in the industry — If you’re the CMO of a multi-billion dollar brand you know that Gary is not spending 20 hours a week on your brand. Note: It used to be that Gary would work on every account for the first few YEARS! [20:01] AJ suggests that Capitalism.com should be spun out: create a new business with a new name and independent branding and leverage Capitalism.com as a funnel to get customers. He disagrees with Ryan that the value proposition for something like that would be that it’s part of the Capitalism.com network — a good disagreement is always food for thought and growth! [25:19] Find the give. [25:47] Ryan shares his takeaway from this discussion with AJ and Gary and how they run their business is how they empower people and they stay in the owner’s seat. AJ agrees with the direction anthanks listeners and invites them to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran. Mentioned in this episode
Book: Rocket Fuel: The One Essential Combination by Gino Wickman and Mark Win |
Fri, 17 May 2019
Today’s episode is about daily routines, how they generate momentum and help drive you forward even when you aren’t at your best.
Weather you have an established practice or are just starting out, tune in for some practical advice on how to structure your mornings and your days for a better chance at achieving your goals.
Key Takeaways [:27] Morning routines: they’ve become really popular and complicated, but don’t get overwhelmed by other people’s routines or try to reverse engineer their lives.
Take control of your own life, and be happier, wealthier and wiser, if you do nothing else, Ryan explains why you should stop this one thing and start this one other.
1. STOP THE PHONE [3:00] Be intentional about the use of your time from the moment you wake up. Don’t put yourself in a position where you are reacting to what the world throws at you, there will never be time to build what you want and do what you want if you are constantly reacting to what other people say and do.
2. START JOURNALING [7:04] Journal about your goals. The practice suggested in the book The One Thing is a good starting point:
Take your life goal, put it on a timeline and break it down to what you need to do in 10 years, in 5, in 3, this year, in 3 months, in 2 weeks, and finally, today: what is the One Thing you should do today in service to that goal.
It will set the intent for your day and put you in a position of intention and control over your time, your goals and ultimately your life.
[9:52] If you only stop the phone and start journaling, you will have a leg up on everyone. But if you want to take it a step further, create a system that will accelerate your results: TRIBE 5
Time — how you spend it and who you spend it is your happiness. Relationships — every dollar you make will come from someone else. Income — sustaining your happiness. Body — ROI is really low when you’re dead. Expansion — challenge your mind.
On a quarterly basis, set targets for each area of focus and determine the habits that are required to foster those goals. If you’re just starting out, try these goals on for size:
T target: don’t check your phone, decide on your intent for today. R target: connect with 2 non work related people per day. I target: accomplish your One Thing. B target: get a workout in before going online. E target: listen to a podcast, read, etc.
And finally, here is what a daily routine looks like with TRIBE 5: Wake up 1. Set your intent (don’t look at your phone!) 2. Work out 3. Do your One Thing 4. Connect with 2 people 5. Read
At the end of the day, grade yourself on 5 without judgment. [22:50] If you are starting over or going through a really hard time, just do one of those things, never miss it and it will create momentum in your life and momentum creates success. Thank you for watching and let lkndflckjsndlfcjbasldvkjbadvjna Mentioned in this episode Craig Ballantyne Tim Ferris Aubrey Marcus The One thing |
Thu, 16 May 2019
Today’s episode is an excerpt from the Freedom Fast Lane Live 2015 (now known as the Capitalism Conference) with Jeff Hoffman.
Tune in for the Q&A section of this very popular talk with the well known billionaire.
Key Takeaways
Q. Thoughts on funding.
[2:26] For some reason, everytime Jeff asks entrepreneurs what their sources of funding are, no one says ‘customers’. He blames Silicon Valley for all the loans, bank debt, private equity, venture capital and this idea that you need to get the funding NOW.
List everything you need to do for your business to reach your definition of success, and circle all of the things you can do without anyone else’s money. Then do them.
If you need money, ask yourself if you can you sell something. Creative ways to finance your company through customers should always be your first attempt.
Borrowing money from somebody else should only come after you’ve done everything you can think of.
Q. Thoughts on money.
[4:43] Jeff would literally divide his money into 2 piles, one for him for the value that he created, and the other one to reinvest in his business.
To best manage your business’ money, you need to think of what normal controls you would you implement for someone else’s money: is the money being spent on things that will sell more for the business?
Entrepreneurs is like jumping off a cliff and building an airplane on the way down. If you don’t have that mindset of always focusing on the plane, you’re in the wrong field.
Q. Thoughts on failure.
One of the harder things with entrepreneurs is that failing is tangled into pride and ego, and when you have borrowed money from everyone you know and your business is failing, you don’t want to see them — especially for the holidays.
The problem is that people don’t define success and failure, and so they have no way of measuring.
So Jeff developed what he calls the Thanksgiving test. 1. Make a clear list of what success looks like 2. Have all of your stakeholders sign it 3. Come next Thanksgiving, determine if you succeeded/failed 4. Keep going/move on By following this, you will never be stuck in failure for a long time, and your pride and ego will not prevent you from facing your stakeholders. Mentioned in this episode |
Wed, 15 May 2019
Today, Ryan talks about a product that integrated itself into his life journey and why he chose to invest in it. His Tesla.
Tune in for his advice on when to be frugal and when to spend as well as why (and how) you shouldn’t pay cash for bigger ticket items.
Key Takeaways [:22] Living frugally — which Ryan did while building a 6 figure business from his dorm room and paying himself 500 $ a month — means driving a Chevy Cobalt with manual crank windows who’s engine finally blows out. He was the first person in his family to buy the new car he wanted. Bruce, the Kia Sportage. He still owns Bruce. [1:38] Once he started making legitimate money but more importantly when he found out he was going to be a father, he decided to give Bruce to his partner, and started looking for his new car. [2:05] How do you feel driving a Tesla? New. Ryan bought the Tesla a little bit for the insane button, but this car reflected his growth, and gave him the confidence to be what he felt he had evolved into. It was an investment in training his brain to think bigger. [3:47] This investment helped Ryan because he could afford it. It’s important to push yourself to more, but always within your means. Living above your means will foster a mindset of scarcity and fear. [4:23] Ryan’s Tesla life lesson is also a lesson in business: your customers are on their own journey: if you communicate how your product or service helps them on that journey, they will be willing to pay a premium for it. [4:50] How does Ryan find balance between frugality and expense? The answer is two-fold: 1. Will it stress you out? 2. Can you pay cash for it? If you can pay cash, it’s okay to buy it (but don’t actually buy it cash! Ryan explains why, and what to do instead. Mentioned in this episode |
Tue, 14 May 2019
Today’s episode is a keynote by Garrett Akeson on the company he bootstrapped with his wife: Kindred Bravely. He shares a mountain of examples on how they company managed different aspects of growing a business out of Amazon.
Tune in for some practical tips on how to run a remote team, why culture matters and how much money you need to actually run ads!
Key Takeaways [2:58] Garret introduces himself and his brand Kindred Bravely.
[4:54] Launching a business can have a clear path but it’s rarely smooth, this talk will cover 7 areas to help you navigate growing a business: 1. Brand 2. Telling a story 3. Vision 4. Timing 5. Hiring 6. Culture 7. Remote teams
However, Garrett’s overarching advice, will always be focus. Brand [6:10] it matters from the very beginning, but don’t be afraid to change if it doesn't feel right — Kindred Bravely was called Davy Jeans for the first three months! Story [7:56] is what you use if you and to get out of Amazon, and that story is how you connect with your customers and how you build that relationship. So the first thing you have to do is get to know your customer, the numbers are there: use the information and identify the core values your customers resonate with. Communicate your story and your values everywhere you can. Use imagery to create emotional connection and make sure all of your copy is brand coherent — you can outsources ads, but you have to keep your content in-house, no one can talk about you better than you! Vision [13:08] is how you shape what’s to come, build a vision for your company that projects far into the future, make it detailed and share it with the whole team so that everyone aims in the same direction. Timing [15:11] means that there are never any guarantees. So getting off Amazon may not lead to greener grass. Garrett shares some indicators that the timing may be right for you. At less than 200k per year on Amazon, don’t bother with anything else, focus on increasing sales. When you hit 100 to 200k a month, now might be the time to start thinking about building your off channels.
You will need deep pockets for Facebook and Shopify ads, Garrett recommends no less than 100k dedicated in cash. Acquiring a new customer on Shopify averages 23$, you will burn through money to test your funnels, and your ads, and get your target audiences right. Let Amazon foot the bill for that, launch all your new products there! Hiring [23:22] people that love what you do will ensure they require less management! When Kindred Bravely posted their first job application, it was a flood of their own customers that came, a flood of moms. Garrett shares some tangible tips on hiring practices: 1. Use long form questionnaires that get really specific, this will enable you to screen out people that are not right for the job — Kindred Bravely uses a google form they developed in part from Topgrading questions. 2. Do skill specific testing — Kindred bravely does typing and phone typing tests since most of their work is with social media online. 3. Do group interviews to see people dynamics and immediately compare and grade applicants — Zoom is a good tool for this. 4. Don’t be afraid of hard questions, they give you insight on the type of person you are meeting — Garrett shares the last question he always asks and what kind of insight it gives him. 5. Keep your 2nd, 3rd and 4th choices as potential employees on future positions. Culture [28:39] ties in to vision and core values. By attracting applicants that identify with the brand it’s much easier to build that internal culture and brand. Empower your employees to embody the vision and values both at, and outside of work — Garrett shares the Kindred Bravely monthly giving program initiative. Remote teams [30:27] means that people rarely get a chance to meet, so you have to pay extra attention to building and fostering connection, support and growth for your employees in order to drive success. Garrett shares how he adapted Ryan’s TRIBE 5 into his own company culture and rembraded it BRAVE (Body, Relationships, Assets, Vigilance and time, Expansion) as well as integrated The One Thing’s “One Thing” to implement quarterly 90 day goal sprints for his employees. Kindred Bravely also uses GetGuru as a way to centralize all company workings information including, vision, mission and values so that the employees always have something to measure up against. [39:06] Garrett wraps up with details on Kindred Bravely’s progression and talks about SBA loans — have a business plan and remember it’ll take about 4 months to get the loan, Amazon lending — with high enough sales, and after having 3 years of financial history, you can get a traditional Bank loan. Q&A [43:36] Q. How do you figure out and reconcile salary ranges for full-time and part time positions in a remote setting? A. Ask how much the applicant would expect to make for the job! Set yourself up into a negotiating position by asking 2 simple questions: 1. “How much would you like to make now or?” 2. “How much would you like to get in a year from now?”
With the answers to these, you get a range to work with. [45:40] Max invites listeners to share feedback and suggestions for the show by sending him an email at max@brandbuilderstrategy.com. If you enjoyed this content, subscribe and review the podcast! Mentioned in this episode
Book: Double Double: How to Double your Revenue and Profit in 3 Years or Less by Cameron Herold Book: The One Thing by Gary Keller and Jay Papasan
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Mon, 13 May 2019
Ricardo Pero launched a business that lends money to e-commerce companies to fund their inventories.
Most business owners will buy inventory with their own money, and with all of their capital tied up, they have nothing left to do but stress out.
But there is another way of doing things which is use other people’s money to fund inventory, so you still have your own money to invest into growing your business (advertising, product diversification, systems, people, etc.)
Tune in for a great conversation on the challenges people run into while funding their own inventory and how SellersFunding can help you do things differently.
Key takeaways [6:12] Ryan talks about an idea he had a few years ago and introduces the man who beat him to the punch! Ricardo Pero, Founder and CEO of Sellers Funding.
After working in investment banking for years, Ricardo saw how inefficient traditional credit models were at accurately assessing e-commerce business risk. He saw an opportunity.
[8:14] Traditional business owners usually rely on their own resources (bootstrapping), and tend to be overly conservative in the way they borrow. They don’t have an ROI mindset.
In a lot of cases if you’re going to spend X$ on inventory, it’s X$ you can’t put into anything else. However if you fund it, you will pay interest but because you get the same amount of money when you sell the product your return will be much higher.
A tool for planning cash flow [13:29] The SellersFunding sales prediction model looks into cyclicality and sales performance and provides you with this information so you can make more informed decisions.
You will know exactly when you need to order more inventory, how much of it you need and how much it’ll cost you.
[14:14] Ricardo talks about why he chose to divert his career from investment management to focus on this new enterprise. The main question was always how can I best apply my knowledge of investment management?
E-commerce has the largest dataset to work with in terms of investment evaluation and, as a sector should outperform brick and mortar by a wide margin.
Once he had chosen the e-commerce industry, he had 2 options for building this company he wanted: 1. Partnering with sellers and providing support for their working capital needs 2. Make direct investment into brands
Ricardo decided to move to the credit side because the client pool is much wider.
The cash flow gap problem [19:00] is in essence the problem that SellersFunding solves:
Between the purchase order and the moment the product is available for sale is this gap which — if your products are sourced from abroad — can take up to 100 days for that first sale to happen.
In order to bridge this gap, SellersFunding offers an interest only grace period of about 60 days from the moment the order has been placed. In this manner, the business retains control over as much money as possible and the loan payment can theoretically come out of the profit margin.
Braingasm [21:54] e-commerce businesses are essentially recession-proof.
Qualifying for the capital [22:10] is a slightly different process. You will be evaluated on the traditional business metrics, cash flow metrics, structure costs and inventory levels but — and here’s where it gets interesting — also on Amazon business reviews, customer feedback and account health.
Those metrics are actually more important to SellersFunding because they are a better indicator of your commitment to your customer and ultimately your future performance.
Getting the capital [25:10] SBA loans take many months before funding is received, Amazon lending requires a year’s track record, how does SellersFunding compare?
SellersFunding only needs 6 months of track record. The application form takes about 5 minutes and is then run into the pre-qualification model of 3 million sellers. Depending on the length of your track record, running the model takes a few minutes to an hour. Within the day you will get your answer and within 48 hours, your money.
[28:00] Ryan asks Ricardo where do the funds come from, what his biggest loan cheque to date has been and what the terms look like for a loan.
The biggest sellers get about a year to pay off the loan and the average interest only period is about 60 days, the amortization schedule is matched to the marketplace payment cycle.
Theoretically, you could manage to pay off your loan faster than the term and not pay any more interest, and once you’ve paid off 50% of the outstanding transaction, you’re eligible to apply for a new loan.
[34:54] There is no one specialised in e-commerce! SellersFunding wants to become the leader in e-commerce lending and is looking to partner with clients for the long run.
[39:44] Ryan climbs on his soap box and reminds all physical products entrepreneurs to break out of their cash restraints and go fund their inventories with other people’s money: keep your own money to invest and build up your business!
[44:52] Ryan thanks Ricardo for coming on the podcast, recaps some key elements to remember and encourages listeners looking for funding to follow this link: www.capitalism.com/sellersfunding.
Mentioned in this episode
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Fri, 10 May 2019
Today Ryan shares some tips on staying motivated, even when entrepreneurship becomes hard, lonely business. Tune in for 3 practical things you can do to keep yourself on track as well as some down-to-earth real life examples of how those practices helped Ryan through some tougher moments.
Key Takeaways [:28] Dopamine floods your brain when you start a new business, you are full of energy and drive, but it doesn’t stay there long term so today is going to be about sustaining momentum.
[1:42] First things first, entrepreneurship is very hard and it will demand more of you than you could ever imagine. So it’s virtually impossible to sustain momentum and stay motivated when you’re building a business that you don’t like or building it with someone you don’t like, there’s really no fixing that.
But if you do love your business, here are 3 practical things you can do to keep momentum (there’s a bonus at the end, too!)
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Thu, 9 May 2019
Ryan talks with Hal Elrod about what life after cancer taught him and how we can all adopt these learnings, ensuring we focus on what’s important to us. Key Takeaways [:43] Ryan introduces his guest, Hal Elrod as well as why he thinks it’s important to hear his insights on life, success, money and how his battle with Cancer taught him.
[4:27] A year ago, Hal Elrod was diagnosed with acute lymphoblastic leukemia, a rare cancer with a 10% survival rate. He emerged on the other side of his worst and best year with a clean bill of health, and a fresh perspective on what is important. [11:00] Hal shares a key aspect of what his brushes with death have taught him: if you cannot change something, there is no sense in wishing you could, or laying blame. The only thing you can do when you encounter a tragedy is to grieve but never to extend that to where it becomes detrimental to your mental and physical well being. Only you have power over your emotional states. [13:10] Hal’s perception of life has changed through this experience with Cancer and the things you have to do to live your best life are as follows:
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Wed, 8 May 2019
Today’s episode tackles the question why is Capitalism the #1 solution to the world’s problems? Tune in for what drives people to the marketplace, what happens when governments intervene and the white was better than the moldy red this week, or was it… Key Takeaways [:40] JP asks Ryan and Clement permission to ask Ryan a question, it is granted. [1:04] Capitalism is the #1 solution to the world’s problems, explain. [2:07] The scale of incentive is important for generating desired outcomes. [3:10] Force incentive vs choice incentive. [4:27] Let’s agree to agree.
Mentioned in this episode |
Tue, 7 May 2019
Today’s episode is a presentation Max did on how to increase your pricing by focussing on your ideal customer and serving them the way they are looking to be served. Tune in to learn about the story building process that works across every single industry, how to push past some of Amazon’s restrictions, and why going from product to people will open up a world of marketing opportunities.
Key Takeaways [4:30] Parental advisory: Max will be poking fun at Amazon despite it being the best place to launch products profitably, acquire cash flow and scale a new business, sensitive ears beware.
[6:20] Creating a consistent customer experience and making sure that that every touch point with your customer tells your brand story is the only way to ensure success at the same level as major brands.
[8:33] The very first step of any good brand building process is to target and attract your ideal customer, the one that will ensure your future success. And in order to do that you have to get to know everything about them. Everything.
[14:15] So you have your archetype human, now you have to understand how they will look at your product: they will put it in a pyramid reminiscent of the Maslow’s pyramid of needs.
Pyramid base: Basic product requirements. In every product category there is an ante to be paid, a set of basic requirements your product has to have in order to be considered acceptable as such — wheels and a chassis for a car for example.
Pyramid middle: Product features. Once those basic requirements are met, you may add value — product features, customer service, options packages, etc. — keep in mind that this added value is not your brand and you should never build around them: they can be copied.
Pyramid top: Brand story. This is where the good stuff is and it’s where the right brand story can take you: higher prices, customer loyalty and positive word of mouth.
[17:12] Amazon lets you compete at the product feature level — middle of the pyramid — with keywords. But they keep control over the emotional drive to purchase with ratings and reviews: how your product makes customers feel is the brand. In essence, Amazon lets you sell products that ultimately strengthen their brand, and Jeff Bezos is laughing all the way to the bank with your money.
[18:35] Customers use products and brands to tell stories about themselves to others. You need to participate to that in a meaningful way, and at every opportunity: customer relationship are built on consistent experience delivered over time.
[21:35] So how do you get to the top of the pyramid?
Direct download: How_To_Charge_Higher_Prices__Attract_Your_Best_Buyers_w_Max_Kerwick_BrandBuilderPodcast_1.mp3
Category:Business -- posted at: 3:00am EDT |
Mon, 6 May 2019
Ryan Danger Moran welcomes you to The One Percent! Today’s episode is very special, and features the much anticipated interview with none other than Gary Vaynerchuk — the other half, along with Brian Lee, of who Ryan wants to be when he grows up. Don’t miss this one for some rare insight into Gary’s bubbling strategic mind, how he only ever plans for the long game, a surprisingly sharp lightning round, and the way this conversation has updated Ryan’s mindset about ho to best approach the next decade.
Key takeaways [:39] Despite still reeling from the depth of the experience interviewing Gary Vee, Ryan introduces today’s episode and shares a bit about how this discussion altered the way he will plan for the future. [7:30] Gary often says “You have to learn to love your losses” and being a staunch Indians fan offered Ryan a singular opportunity to finally understand what that means. This leads Gary and Ryan to nerd out on sports. [11:30] What is this incredible Rosé? Ethical Wine, Gary’s 40$ wine for 20$. [12:58] Ryan shares a vulnerable moment in his life when he began to question weather the actions he was taking were truly reflective of the man he wanted to be and if those goals even still made sense. [14:58] Gary gives insight into his own moments of doubt, highlights that these mind shifts are required for growth and a vision for the future — and he thinks Ryan is cooler than him. [17:08] Adversity is foundational to success and Gary was raised in a way that fostered huge amounts of self-esteem and zero entitlement. His mother never fostered delusion, an enormous pitfall parents seem to fall into nowadays — which scares him : he explains how delusion creates entitlement. [20:02] Hustle porn and overworking yourself is absolutely delusional and contrary to what some people seem to think, Gary is not about that… He’s about finding happiness, being self-aware and dominating life. [21:00] Successful people are special in a very straightforward way: they obsess over the work but it’s because they love it and are happy doing it. If you work at something you don’t love, somebody else will love it, they will work harder and have an advantage. [22:00] Ryan tries his hand at explaining Gary’s strategy: his audience and the free content he puts out give him connections, leverage and exposure. [23:49] Gary interjects with a very important nuance: hustlers are killing him in the short term, but in the long term the play is always building Vaynermedia to sell the brands he has and will have in the future. Give to your audience without expecting any returns — be grateful if there are any at all — and ask people you have no idea who you are to buy your product. The person who can build a framework that doesn’t look to monetize their audience, wins. [27:14] Braingasm: You want to be happy? Give without expectation. You want to be unhappy? Think you’re getting something for your actions. You want to be really unhappy? Do shit for the sake of something else happening. Which is what everybody does. [27:43] Ryan has a humbling moment as he realises that he believed there may be something off about his own strategy when in fact he had been hanging on to expectations — when he so often gets recognised by people in the streets who say his content has helped them build 7 or 8 figure businesses. [30:00] Braigasm: Gary Vee may or may not be an influencer on his brands, it doesn’t matter at all… Do Vaynermedia clients signing million dollar cheques give a shit how many followers he has on instagram? [32:47] Ryan touches on something that really struck him in one of his previous interactions with Gary, his lack of ego. Gary explains that even though he may seem like he IS ego, his actions in the last 20 years attest to the fact that he is predicated on humility. [37:30] Gary often says he is doing for everybody what his mother did for him — but today, on this interview, he has a realisation and for the first time ever, voices the way his father shaped him and that influence is helping him shape the world. [41:29] 10 years ago Ryan decided to follow Gary. Today, he feels ready, whispers away from where Gary was 10 years ago. So he asks Gary to poke some holes in his strategy. [43:00] If you keep giving to entrepreneurs in a way that addresses their short term wants and needs and helps them achieve 7-8 figures, you will give yourself disproportionate leverage to own a significant percentage of their business. And don’t make your audience the source of your livelihood. [44:40] Because time is short, Ryan invites Gary into a lightning round of trend predictions:
Direct download: Gary_Vaynerchuk_How_To_Buy_A_Sports_Team_Plus_Thoughts_On_Politics_Marriage_and_Marketing_TheOnePercent_1.mp3
Category:Business -- posted at: 3:00am EDT |
Fri, 3 May 2019
Freedom is not money, freedom is doing the things that make you happy. The purpose of money, the only reason money matters, is to sustain the life you want. If you want to be free, then you have to know what you want. But asking the questions that will lead you to figuring out what it is you want is a very hard job. Like Ryan did, most people will go after the money believing that once they have that, they can make a grab for freedom. The troublesome thing that happens when you do that though is that the money itself becomes the purpose, and your life has none. Ryan has boiled financial freedom into 5 steps to follow so tune in to learn the way — but do be careful, these steps need to happen in this exact order for the system not to break.
Key Takeaways
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Thu, 2 May 2019
Ryan talks with James Altucher, a successful hedge fund manager, entrepreneur, bestselling author, venture capitalist, and podcaster. Key Takeaways [2:46] James talks about where he started out. How after he sold his first company building websites for a lot of money, he figured “if I can make it there, I’ll make it anywhere!”. He was wrong, he lost every penny. And then he was wrong several times again. [4:04] So what was the problem? Why was he having such wild success and such brutal failures? He explains how he set out to find and rectify the cause of this uneven keel and what he managed to distill from this research. The 4 pillars of health
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Wed, 1 May 2019
Today, Ryan drinks along side Dr. Clement Wan, Coran Woodmass and Max Kerwick and touches on the difference between the manager and investor mindsets, what is required for a brand to be attractive to buyers, how to drag yourself out of a funk, and why you should focus all your business energy on an archetype. Key Takeaways [1:04] Making decisions from an investor’s standpoint versus a manager’s standpoint will be lucrative but benefit both positions! Dr. Clement Wan explains that when you start thinking as an investor you will strive for making your business a more valuable asset, and as a result alleviate some of the management workload.
[2:38] What do we say instead of generating sales? Build assets!
[2:59] Ryan taps into the law of attraction — does a bit of voodoo really — to call on someone who can comment on the current state of physical products on the marketplace: Coran Woodmass! resident Acquisitions Specialist and brand new American! [4:00] Coran Woodmass talks about a recently launched deal and the reason so much money is flocking to it. It’s a real niche brand that can be scaled outside of Amazon, and it’s got a huge amount of user-generated content to boot!
[5:44] What do we say? Instead of being a content creator, be a content curator!
[7:05] The market is evolving and growing, but growing at the top end — the 8 figure exit is the entry point now — and the guys at that level are really need to spend the capital. So would you please build something worth buying, I would really like to buy your asset!
[8:50] Feeling down on your luck? This is the model to use to turn everything around.
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Tue, 30 April 2019
In today’s episode, Max Kerwick shares a keynote from the Capitalism Conference by Tom Bilyeu — the man behind Quest Nutrition and Impact Theory — a 60 minute compilation of all of his most valuable business secrets. Tune in to hear what he learned on the path he took from hand-making protein bars in his garage to a multi-billion dollar brand. Key Takeaways [03:00] Tom introduces himself and explains how he was not a born entrepreneur: he even went so far as to deliver papers for free because he was afraid to ring the doorbells to collect! [05:30] The two childhood goals Tom had zero idea how to achieve.
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Mon, 29 April 2019
If you mixed Brian S. Lee and Gary Vaynerchuk together, what you’d get is who Ryan wants to be when he grows up. Don’t miss this game changing interview with Brian Lee, the incredibly humble man behind 3 different billion dollar companies. How does he identify opportunities and build exciting companies? Tune in for an in-depth talk about his philosophy for bringing together people, products and capital.
Key takeaways [5:22] Brian’s latest project recently launched, he talks us through how the idea turned into what is now Art of Sport. Shopping for sunscreen and realizing there were no mission-driven sports body care brand out there started it all. [8:56] In a pile of thousands of entrepreneurial ideas how does one pick? it’s all about the idea that sticks with you, the one that keeps coming back. [9:44] If you’re going to make and sell a product, make it the best possible product. Vet the formulations, the ingredients, the scents. When your idea or product resonates with someone, that’s when you can get them involved — that’s how Art of Sport attracted Kobe Bryant as well as a long, long list of other athletes — always focus on the product. [11:52] The “Producer Mindset” is a good key, and it helps to palliate all of your weaker areas. Be the architect of your project, find and bring together the pieces and people you need for your business: product, capital and audience. [13:18] Sometimes though, producer mindset won’t help you, only good ‘ol grind and hard work, that’s how Brian’s Legalzoom was started. The Honest Co. was a different story... [15:36] Brian needed to decide if he wanted to be a CEO, again, after doing it for so long, so he thought about how and where he could bring more value to the capital he had raised. [16:26] Most people want to build companies to sell them so they can leave but Brian wants to build sustainable, generational businesses. [17:44] How does Brian define success? Am I Henry Ford, Steve Jobs, Jeff Bezos, Mark Zuckerberg, have I reached the pinnacle, changed the world, revolutionized the game and will I transcend time? It’s a tall order, he’s still working on it. Ask him if he is fulfilled and satisfied instead. [20:26] Go for audience first, what else is there? When considering who to partner with to launch consumer brand its about the relationship between the market and influencer, it’s got to relate. There needs to be a 1:1 relationship between what the person is marketing and what the audience expects them to market. [23:07] BAM Labs is a place for Brian to start his own companies. BAM Ventures is a seed stage fund: we have to love the entrepreneur and not hate the idea. Too many investors fall in love with ideas. How does Brian chose his entrepreneurs? “Tell me about your best friend and I’ll get an idea of your character, passion, fire, smarts and and trustworthiness. [26:50] The surprisingly simple way Brian funds the companies he starts. [28:53] Brian shares an investment story from Legalzoom. Sometimes just 750$ will do it. [29:29] Ryan asks for Brian’s advice on where to go next.
Mentioned in this episode
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Fri, 26 April 2019
In today’s globalized yet isolated world, the pressure to perform, create and provide has fallen squarely on the individual, and the loss of community has exacerbated the weight of this task.
Ryan’s last quarterly meeting turned into a profound philosophical realization on the importance of fostering partnership and a network of support for your team so that they can in turn derive purpose and growth from this communal journey.
Can the means, and the ends that justify them, be added unto you when there is no meaning behind any of it? |
Thu, 25 April 2019
Your relationship with your customer is like a bank account. Make no mistake: every time you ask someone to buy something, you’re making a withdrawal against relational equity. |
Wed, 24 April 2019
Ryan and Marx talk about the dynamic nature of life and happiness, and how speaking less and less in a universe that has reciprocity coded in has had painful results: hurt people hurt people. Are you serving a person or are you serving Amazon? The more value you give the more money you get, focusing on a person and giving them what they want will drive you forward, no cat (you’ll have to listen in to get that one!) |
Tue, 23 April 2019
Max Kerwick — BBP co-host and brand building secret weapon — speaks to a select group at the 8 figure exit workshop at Ryan’s home. Who is your singularity, the figurative customer who is most predictive of your long term success? Be weary of “busy moms” or “25 to 35 year olds” and their variance, establish your bullseye and aim for it. Tune in for some insight on brand design methodology: building an archetype on goals and interests, identifying its variants and gathering data. |
Mon, 22 April 2019
Sean’s first engaged quarterly retreat was an epiphany for the whole team. What happens when you go from “being” the brand to building a brand? Your business becomes greater than the sum of its parts. And when the brand needs to grow beyond you, how do you shift your leadership style? Clarity of purpose will engage your team in a meaningful way and drive them through that first dip in the sigmoid growth curve. Preach your why and rally the masses. |
Sun, 21 April 2019
After meeting with Gary Vaynerchuk, 3 time billion dollar brand builder Brian Lee, and going through a therapy workshop in LA Ryan Daniel Moran shares his insights and breakthroughs about business and life.
Direct download: GaryVee_Brian_Lee_and_Therap-y_TheOnePercent.mp3
Category:Business -- posted at: 5:00am EDT |
Fri, 19 April 2019
Ryan shares an insightful conversation from a recent 8 figure exit event he held at his home. Matthew Fichtner explains his perspective on the world as a veteran, and why he now sees that we are seeking military solutions for issues to which opportunity is a better answer. Tune in for a chat on creating safe spaces for people to build for themselves because the best thing you can provide hopeless people is opportunity to build for the future and building something without knowing what you want effectively translates to scaling unhappiness. |
Thu, 18 April 2019
Jesse Itzler shares what magic dust he uses to scale businesses quickly and sell them before jumping into his next enterprise. Check the box and move on. Tune in for some great insight on the importance of a network of authentic relationships to propel your business forward; how challenging yourself can move your kids and loved ones to chart their own path; and how the amount of days you have left needs to factor into how you choose to live. |
Wed, 17 April 2019
Is emotional intelligence innate or acquired, and why is it even important? You make decisions based on emotions, and so do other people: learn to use that to your advantage. At an earlier Capitalism Conference, Gary Vaynerchuk said that it’s all about people EQ skills. Tune in to find out how to increase your emotional intelligence: your body, your habits and going further than empathy. |
Tue, 16 April 2019
If you don’t brand yourself, your customers will brand you. Max Kerwick talks to Steven Black about social listening, a great tool to begin or improve your ongoing market research processes. Tune in for some serious advice: your social media channels are not secondary sales channels, engage with your customers! The importance of customer retention, abandoned cart sequences and stop apologizing for being in business.
Direct download: Finding_The_5_of_Customers_Who_Will_Increase_Your_Revenue_By_90_w_Steven_Black_BrandBuilderPodcast_1.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 15 April 2019
Ryan shares a resonant keynote from the Capitalism Conference, Bedros Keuilian gives tangible advice in 4 areas of business strategy: Vision, Mission & Values; The 3 R’s; Scaling your business; and Leadership. Tune in for a profound conversation on the nature of entrepreneurship and find out how Bedros deals with fear, stress, pressure and the internal struggles of building and growing a business.
Direct download: Developing_An_Empire_Builders_Mindset_w_Bedros_Keuilian_TheOnePercent_1.mp3
Category:Business -- posted at: 5:00am EDT |
Fri, 12 April 2019
Who is Charles Crawford? The advertising ninja. Ryan Daniel Moran probes and prods at the best Facebook advertiser in the world, to find out, among other things, what it is that makes him the best. Charles is working for a billion dollar exit, but where does he derive meaning from? What’s his mentality and what shaped it? Can he fail? Can you? Listen to this titan dissection. |
Thu, 11 April 2019
If it seems unlikely at first glance, an employee-less million dollar company is possible. You don’t have to have everything figured out to start your business, but there are a few key things to consider if you’re going to go it alone. Your business is a means to an end, your ‘end’ is ultimately the lifestyle you want, and so that needs to be the first thing you establish. Find out what non-employee options exist out there. Tune in for an expert breakdown of what is required to launch and grow your one-person show.
Direct download: TBT_4_8_TBT_-_How_To_Get_To_1_Million_With_Zero_Employees_w_Elaine_Pofeldt__.mp3
Category:Business -- posted at: 5:00am EDT |
Wed, 10 April 2019
Some people are natural born leader and some less so, but leadership is a skill and so it can be developed. In this episode of Freedom Fast Lane, Ryan Daniel Moran breaks down what you need to do. Tune in for a deeper understanding of what you have to practice to develop your own leadership. Own your own life, make decisions, set boundaries and communicate your expectations but above all of this: have a vision and cast it. |
Tue, 9 April 2019
First, have a great product and customer experience. Second? Ryan details the 3 steps you need to take on your journey to beating out your competition. Should you simply try to outrank your competitors, are there different things to try? Tune in to hear how to play a higher game and win: build something meaningful, sustainable, scalable and sellable.
Direct download: BBP_4_8_How_To_Beat_Pesky_Amazon_Competitors_BrandBuilderPodcast__.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 8 April 2019
80% of Amazon sellers are not entrepreneurs, they’re hustlers — and Ryan loves hustlers! But what if you want to go from hustling to building an 8 figure exit business? Can you walk away? That is the difference between an income stream and a business. Don’t waste the opportunity you have built, turn your business into a brand. First, start transitioning from operator to owner, then listen in for the next steps.
Direct download: TOP_4_8_How_To_Turn_Your_22Amazon_Business22_Into_A_Real_Brand_TheOnePercent__.mp3
Category:Business -- posted at: 5:00am EDT |
Fri, 5 April 2019
In this episode of Freedom Fast Lane, Ryan Daniel Moran talks about the habits you need to develop to help you in maximizing your life. Listen in to learn the 7 principles of freedom and how these can help you build better results for yourself and your business. Become a real capitalist: responsible, creative, generous, sagacious, coalescent, transparent, healthful.
Direct download: FFL_4_1_The_7_Habits_of_Highly_Successful_Capitalists_FreedomFastLane___.mp3
Category:Business -- posted at: 5:00am EDT |
Thu, 4 April 2019
Take the time to listen to this important episode and find out what Ryan understood when he hit rock bottom, and what thoughts he had about himself at the time. Ryan talks about the fact that there is no shame in mental illness, there never was: we all have junk! The people you surround yourself with is very important, but the confidence you have in who you are and what you want will set you free. And take care of yourself, body and mind.
Direct download: TBT_4_1_TBT_-_The_Day_I_Considered_Suicide_w__Ryan_Daniel_Moran__.mp3
Category:Business -- posted at: 5:00am EDT |
Wed, 3 April 2019
You sell on Amazon but you want a brand, can the shift be done and if so, what steps should you take? Ryan Daniel Moran breaks down for you. First, mindset: you are not just an Amazon seller, you are a brand. Second, identify: find out who and where your customers are. Third, diversify: get out of the Amazon platform and get to your customer!
Direct download: WWW_4_1How_to_Grow_An_Amazon_Business_Into_A_Real_Brand_WednesdayWithWyan___.mp3
Category:Business -- posted at: 5:00am EDT |
Tue, 2 April 2019
Max Kerwick plays it differently today by tackling a common listener question: “it’s great to build around an ideal buyer, but how do I market to multiple types of people?” Do you really have to speak to different customers? First, diagnose and second, decide if you need to segment. Listen in to find out how to do both of those things efficiently.
Direct download: BBP_4_1_Addressing_Multiple_Audience_Segments_There_Are_Solutions_For_That_BrandBuilderPodcast__.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 1 April 2019
Ryan Daniel Moran is interviewed by John Crestani for an honest, gritty take on why Ryan won’t apologize for his success, what path he took, and what prices he paid to get where he is today. Listen in for some fundamental insights on how human contact can and will propel you forward, who you surround yourself with will change your biology, and success is a tribal event: it benefits everyone.
Direct download: TOP_4_1_Rich_and_Proud_Of_It_Why_You_Shouldnt_Apologize_For_Being_Successful_TheOnePercent__.mp3
Category:Business -- posted at: 5:00am EDT |
Fri, 29 March 2019
In this episode of Freedom Fast Lane, Ryan Daniel Moran talks about the idea of freedom and how that notion can literally change all aspects of your life. Tune in to gain practical tools to figure out what your compelling future is, and why knowing what you want to be free to do is just as important as being free of the things you don’t want to do. Find meaning in this new world where the “hunting/getting of meat” is less and less what we biologically understood it to be.
Direct download: FFL_3_25_Freedom_From_vs._Freedom_To_-_How_To_Create_Your_Ideal_Life_FreedomFastLane__.mp3
Category:Business -- posted at: 5:00am EDT |
Thu, 28 March 2019
Listen in to this wildly popular talk by Ezra Firestone and gain some insight on how to scale your online business quickly and effectively. Find out how to target and attract your audience with the use of a wide variety of consumer data-points. Learn the best attention-grabbing advertising strategies on the market and discover how to use Facebook Messenger as an potent tool to scale up your business.
Direct download: TBT_3_25_TBT_-_eCommerce_Is_Changing_-_Heres_How_To_Compete_and_Win_w_Ezra_Firestone_.mp3
Category:Business -- posted at: 5:00am EDT |
Wed, 27 March 2019
Ryan Daniel Moran talks about the reasons why some entrepreneurs manage to break the million dollar cap and how some just don’t. Find out how Ryan chooses what companies he will invest in — the ones he sees breaking the million dollar mark — and what he advises to do with the other ones! Will following a recipe get you beyond the million dollar plateau?
Direct download: WWW_3_25_Why_Amazon_Sellers_Get_Stuck_While_Others_Scale_WednesdayWithWyan__.mp3
Category:Business -- posted at: 5:00am EDT |
Tue, 26 March 2019
Ryan Daniel Moran talks about the usual challenges businesses looking to scale up typically run into, and how to tackle those issues. In this episode, hear about what is required to take your business from the million dollar plateau, and start growing it into a multi-million company.
Direct download: How_To_Pass_1m_In_Sales_On_Amazon_BrandBuilderPodcast_1.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 25 March 2019
Ryan Daniel Moran recently held a Capitalism.com 8-Figure Business workshop at his house.
Direct download: Kylie_Jenner_Is_A_21-Year_Old_Billionaire_TheOnePercent_1.mp3
Category:Business -- posted at: 5:00am EDT |
Fri, 22 March 2019
Tips For Brands In Competitive Niches (+ Thoughts On Death, Religion, and Marriage) #FreedomFastLane
Todd is growing a business selling skincare products online. He wants to reach a bigger audience, learn how to target his buyers, and build a brand with organic growth.
Direct download: Marketing_Todds_Skincare_Brand_Death_Religion_and_Marriage_FreedomFastLane.mp3
Category:Business -- posted at: 5:00am EDT |
Thu, 21 March 2019
Are the things you are currently working on going to bring you the greatest long term results? In this #ThrowbackThursday episode Ryan Daniel Moran shares the lessons he has learned about "multipliers", the things you can invest in that will compound your results. |
Wed, 20 March 2019
On this extra special episode of #WineWithWyan Ryan Daniel Moran is joined by our Capitalism.com Chief of Staff Ines. He geeked out on baseball for a bit before taking questions from the audience about audience building and entrepreneurship.
Direct download: How_To_Connect_With_Your_Audience_Make_More_Sales_And_Get_Products_To_Take_Off__-WineWithWyan.mp3
Category:Business -- posted at: 5:00am EDT |
Tue, 19 March 2019
Ryan Daniel Moran recently spoke at AdSum 2019, a summit for online sellers and digital marketers. In this talk Ryan shares how you can combine the power of online marketing through ads and great offers to send traffic to Amazon products.
Direct download: BBP_-_Ryan_Daniel_Moran_-_The_Power_Of_Ads_Amazon_And_A_Good_Offer_BrandBuilderPodcast.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 18 March 2019
AJ Vaynerchuck – the seemingly mysterious other half of the VaynerMedia empire – shares his life lessons about launching and scaling the client service business that started with a $80,000 account to turning over 9 figures a year. Speaking at this year’s CapCon, he uncovers the work ethic he shares with his brother Gary, and his experience of launching VaynerSports compared to VaynerMedia. |
Fri, 15 March 2019
In this episode of Freedom Fast Lane Capitalism.com founder Ryan Moran covers the 2 steps necessary to achieve financial freedom. 1.) Build a business 2.) Invest the profits
Direct download: FFL_2_Steps_To_Freedom_-_Building_Businesses_and_Investing_The_Profits.mp3
Category:Business -- posted at: 5:00am EDT |
Thu, 14 March 2019
The fastest way to create breakthrough change is to get around people who shatter those paradigms. Jesse Elder is the guy people go to when they have noise in their heads and need to get it in line with their mission and purpose so they can serve more people and go to the next level. In this talk from the first ever Capitalism Conference Ryan & Jesse talk about overcoming self doubt
Direct download: TBT_Creating_A_New_Normal_w_Jesse_Elder.mp3
Category:Business -- posted at: 5:00am EDT |
Wed, 13 March 2019
On this very special episode of #WineWithWyan I am joined by our Capitalism.com Chief of Staff Ines. We caught up about our takeaways from The Capitalism Conference and all of the inspiring entrepreneurs and business owners we had the privilege of meeting and took a few calls from the audience.
Direct download: How_To_Increase_Sales_And_Reviews_On_Amazon_WWW_podcast.mp3
Category:Business -- posted at: 5:00am EDT |
Tue, 12 March 2019
Many companies break when they scale too quickly with poor infrastructure, and when Michael Dubin’s Dollar Shave Club hit momentum through a viral video, he had to figure out quickly how to scale effectively. Hear his story behind the hit viral video from 2012, the importance of worrying and the golden ratio to tracking success. |
Mon, 11 March 2019
I was so grateful to have Alex Charfen speak at at this year’s CapCon, as he shares the research he’s found all successful entrepreneurs have in common. He maps out what the path looks like to run an empire you’re proud of through The Billionaire Code, and the transitions it takes to become truly successful. Helping businesses scale fast, Alex knows what you need to regularly remind yourself along the journey. |
Fri, 8 March 2019
Freedom Fast Lane began back in 2013. After a few exits from physical products brands (the latest of which was for over 8-figures in cash) and some well placed investments the journey was over. Now on the Capitalism.com Podcast Network Ryan is bringing Freedom Fast Lane to discuss building businesses and investing the profits after all he has learned. |
Thu, 7 March 2019
Would you believe that there is a formula to growing your business, one that generates millions of dollars? Mark Ford (pen name Michael Masterson) created it and has applied it dozens of times. There are four steps in this formula, and Mark shares them with us on today’s episode. After growing a business to $65 million in four years, Mark took the process and duplicated it over and over again. Entrepreneurs who apply this process in their businesses experience success, and you can too. Marketing is everything, and copy is king. Once you have those nailed, your business growth will take off.
Direct download: The_4_Step_Formula_to_Success_in_Any_Business_w_Mark_Ford_aka_Michael_Masterson.mp3
Category:Business -- posted at: 5:00am EDT |
Wed, 6 March 2019
Rule number 6 of Jordan Peterson's 12 Rules For Life is to set your own house in perfect order before your criticize others.
Direct download: Set_Your_House_In_Perfect_Order_Before_You_Just_The_World_WednesdayWithWyan_v2.mp3
Category:Business -- posted at: 5:00am EDT |
Tue, 5 March 2019
When starting your own product business, it’s easy to tackle a million and one problems at a time. Starting on the simplest problems first sets you on a much better path. In this episode, Kevin Lavelle, founder of Mizzen+Main, shares how he made “the best damn dress shirt for men” that’s now worn by men across 50 states. We uncover how Kevin built credibility through a crowded market, boosting immunity through making mistakes, and the risks of scaling too early.
Direct download: How_Kevin_Used_Influencers_Shopify_and_Cold_Advertising_To_Pass_8-Figures_1.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 4 March 2019
This week on The One Percent Podcast (now on the Capitalism.com Podcast Network) I give a behind the scenes look at the empire we are building. I am joined by my right hand man and content creator C-Money in the Tesla and we had a conversation about some big changes within the company, the hiring of new employees, and our vision for the future.
Direct download: Empire_Report_My_Behind_The_Scenes_Look_At_Building_A_Massive_Brand_1.mp3
Category:Business -- posted at: 4:00am EDT |
Thu, 28 February 2019
Let's say your first physical product is starting to really gain traction and pick up sales. What do you next? How can you grow your brand even bigger? In this episode co-hosts Ryan Daniel Moran and Max Kerwick guide you through the next steps to make sure you're not just a "one hit wonder" but to ensure you can grow a sustainable and profitable brand you'll be proud of. |
Mon, 25 February 2019
After 13 years of entrepreneurship I wanted to give you a look behind the the curtain at where I've decided to go and where Capitalism.com as a company is going.
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Mon, 18 February 2019
What leads someone to become an entrepreneur? And what happens when the early programming and patterns of life that lead to success are no longer serving you? About half a year ago I shared my experiences I had during and after Burning Man, on my own journey of personal development. I realized that I had been operating my life through the lens of "Not Being Enough" which lead me to a lot of behaviors and thought patterns that I want to change. In this follow-up I expand on my thoughts about validation, ego, purpose, and how to bring your life into alignment.
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Thu, 14 February 2019
Is your business a "lifestyle" business? An escape from the corporate world? A means of independence? There is nothing wrong with any of these strategies. But it's important to get clear on the purpose of your business. In this episode of The Brand Builder Podcast co-hosts Ryan Daniel Moran and Max Kerwick share their thoughts on operating a business you may or may not be truly passionate about.
Direct download: Do_You_Need_To_Be_Passionate_About_Your_Product_1.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 11 February 2019
Is the Amazon gold rush over? Amazon is just a distribution mechanism. A place to sell things. In this monologue I'll be sharing my current strategies for selling physical products and building a scalable & sellable brand in 2019.
Direct download: My_New_Strategy_For_Physical_Products_Brands_After_The_Amazon_Gold_Rush_TheOnePercent_1.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 4 February 2019
How much do you need to earn to live the life you want? As entrepreneurs so often we chase freedom and work ourselves to death waiting for a payoff to come later. This is my keynote from The Capitalism Conference 2019. My first keynote ever at my own event. In this presentation I wanted to communicate my own path in the empire I am building with Capitalism.com. I wanted to communicate this idea that freedom IS the doing of what you really want. Today. And ironically, when we are in alignment with our purpose and zone of genius, the money just comes easily.
Direct download: TOP_-_RM_CapCopn_2019_Speech_Episode_-_FC_Edit_mixdown.mp3
Category:Business -- posted at: 5:00am EDT |
Thu, 31 January 2019
2 Years To 100 Million : How A Niche Brand Grew Without Fundraising w/ Moiz Ali #BrandBuilderPodcast
Moiz Ali founded Native Deodorant 2 years before selling the company to Procter & Gamble for $100 Million. How does that happen? How is there still so much money to be made in deodorant, and how can YOU sell products people will pay a premium for? In this talk from a Capitalism.com event Moiz shares his journey, and how he quickly grew a brand that is now featured in Target and retail stores across America.
Direct download: TOP_2_Years_To_100_Million_-_w_Moiz_Ali.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 28 January 2019
Recession-Proof Cash Flow : How To Multiply Your Wealth In Any Market w/ Sam Prentice #TheOnePercent
How long can we go before the next recession? |
Mon, 21 January 2019
Acquiring a business can help you bypass the time spent on building a business from scratch. But what happens when you acquire business which hasn’t been reaching its full potential? How do you change it into something which makes you money without you needing to spend all of your time on it? Shakil Prasla buys online companies for as little money as possible, sits in the owner’s seat, and delegates systems and processes to a manager. In this episode of The One Percent (one of Ryan's most downloaded Freedom Fast Lane episodes) Shakil explains how his business model works, how he acquires new companies, and the process he takes to make his income passive. Key takeaways: |
Thu, 17 January 2019
The best audience to sell to is one you are a part of. Being part of a community you truly understand the pain points, the challenges that come up, and where people want to go in that niche. So when Jake Rhodes started making products for crossfitters he started to gain some traction. But it wasn't until he learned how to create relationships with influencers and athletes that his business truly shot through the roof. |
Mon, 14 January 2019
In 2019 we are looking at an unpredictable market. Some say it could collapse any day. Fellow entrepreneurs Mike Dillard and Jason Hartman are not so pessimistic. But with the uncertainty of the economy I wanted to pick their brains about where they are investing their hard-earned money. I have some of my own opinions as well. If you've gotten value out of The One Percent podcast please leave us a review and subscribe to make sure you never
Direct download: Where_To_Invest_in_2019__Real_Estate_Stocks_and_Crypto_w_Mike_Dillard_and_Jason_Hartman_TheOnePercent_1.mp3
Category:Business -- posted at: 5:00am EDT |
Thu, 10 January 2019
Not long ago Roxelle Cho was making products in her garage. After she gained the loyalty and support of a growing customer base through Facebook Live, Instagram, and emails she had to scale quickly. Fused Hawaii is a handmade swimwear brand that empowers women to live comfortably in the skin that they're in. In this episode Roxelle shares how she has created a community of superfans who want to buy from the company again and again while spreading their message and telling their friends.
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Mon, 7 January 2019
Brooke Castillo inspires me as an entrepreneur.
Direct download: TOP_Brooke_Castillo_TheLifeCoachSchool.mp3
Category:Business -- posted at: 5:00am EDT |
Thu, 3 January 2019
We see a lot of physical product sellers who are really settling for low profit margins and who are really in the weeds of their business, particularly when it comes to navigating the challenges of Amazon.com So we had Jeff Lieber on the podcast who works with Amazon sellers to free up their capacity as entrepreneurs and help them quickly scale. Jeff Lieber is the founder of Turnkey Product Management, a company dedicated to helping clients automate their sales growth.
Direct download: TOP_TBBP_03_TurnKey_-_FC_Edit_mixdown_v1.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 31 December 2018
In this interview I talk with Ajit Nawalkha, cofounder of MindValley Teach and Evercoach. In this conversation we talk about how entrepreneurs can take their purpose, passion, and practicality into account to live big in all areas of life. He shares his story of growing up with nothing and going from an intern to becoming an abundantly successful entrepreneur and searching for meaning through it all. If you like this interview, take the next step and get Ajit's book
Direct download: Live_Big_-_How_To_Monetize_Your_Purpose_and_Your_Passion_w_Ajit_Nawalkha.mp3
Category:Business -- posted at: 5:00am EDT |
Thu, 27 December 2018
George Bryant is a marketing wizard who helps companies ethically scale. Finding what message will resonate on a large scale so that you can advertise to your ideal audience and ultimately grow a massive brand. We sat down with George on The Brand Builder Podcast to discuss building trust and genuine relationships with customers to create loyal buyers.
Direct download: TOP_TBBP_02_George_Bryant_-_FC_Edit_mixdown_v2.mp3
Category:Business -- posted at: 5:00am EDT |
Mon, 24 December 2018
Perry Belcher is the co-founder of DigitalMarketer.com and NativeCommerce.com. He is one of the world's best marketing specialists in the direct response world. In this talk from The Capitalism Conference Perry walks through his "ideal funnel system". You'll learn how to target your ideal customer effectively and massively grow your business. This year's Capitalism Conference event takes place in Dallas, Texas January 21st, 2019.
Direct download: Perry_Belcher__How_To_Use_Content_Marketing_and_Tripwires_To_Grow_Your_Sales_Fast_TheOnePercent_1.mp3
Category:Business -- posted at: 5:00am EDT |
Thu, 20 December 2018
Capitalism.com has launched a NEW podcast I am proud to present to you on The One Percent. Go subscribe to The Brand Builder Podcast on iTunes so you never miss an episode.
Direct download: TOP_The_Brand_Builder_Podcast_w_Max_Kerwick.mp3
Category:Business -- posted at: 5:00am EDT |
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