Capitalism.com with Ryan Daniel Moran

I recently went on the Life After Business podcast with Ryan Tansom.

His show focuses on business exits and what life can be like on the other side after a big payday.

After my own big exit last year I am back to brand building and growing Capitalism.com with events like the Brand Builder Summit and The Capitalism Conference.

My mastermind group The Backroom is geared towards helping entrepreneurs build sellable businesses so they can have an 8 or 9-Figure exit of their own.

Direct download: 8_Figure_Payday_w_Ryan_Moran.mp3
Category:general -- posted at: 5:00am EDT

I just had a blast going to Kiev, Ukraine to meet with and talk to lots of entrepreneurs.

In this presentation I talk about how to kill it in the physical products space.

You can make a million in a year

How can you do it? Offer 3 to 5 products. Price them at $25 to $35 each. Sell 25 to 35 of them a day. If you can keep that up, you’ll have made a million dollars after 12 months. It’s a simple formula, but It’ll take hard work to get to that point and keep it up.

Build a community of superfans

If you can find a thousand people who are really interested in what you have to offer - whether it’s through Facebook, Instagram, a blog, or whatever - you can find 100 people in that group who to become your brand’s superfans. They’ll buy your products at full price and incessantly rave about how awesome your brand is to their friends and family online and offline until they buy it to get them to shut up about it.

 

Who wouldn’t want fans like that? You can find people that dedicated by targeting a superniche in a way that really speaks to them as human beings, even in a market that seems otherwise saturated.

Don’t worry about how well everyone else is doing

Don’t feel like you’re a “bad” entrepreneur because you’re “only” making hundreds of thousands of dollars a year when you see others who have scaled up to 7, 8, or 9 figure success. Even multimillionaires have their insecurities. It’s all about the chase to live a life on your own terms, not someone else’s. Don’t lose sight of that.

Key takeaways:

  • There’s a simple formula to become a millionaire in 12 months
  • Target a superniche to build a faction of raving fanatics for your brand, and
  • Don’t focus on how well others are doing.

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 27-06-2018_FFL_Kiev_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 5:00am EDT

We usually never leak calls from our mastermind group The Backroom but I think you will find this excerpt particularly useful.

There is so much money to be made when you are HAPPY and in your zone of genius, not putting out fires and doing low-level tasks that can be delegated or outsourced.

This episode of Freedom Fast Lane is all about staying in your zone of genius.


Direct download: How_Entrepreneurs_Can_Stay_in_Their_Zone_of_Genius.mp3
Category:general -- posted at: 7:10pm EDT

I just had an intriguing chat with eCommerce entrepreneur Jeff Lieber on what new strategies can keep your business relevant on Amazon RIGHT NOW.

If you’re working in the online physical products space, you need to listen to this episode today.

 

Make the most out of the Giveaway system

Amazon Giveaway is a powerful means to drive interest into your product. You can get really creative with it and get a lot of business. For example, Jeff uses Amazon Giveaway to run contests, getting thousands of people to watch a promotional video in exchange for only two product gifts and some small discounts for those who didn’t win; a really cost-effective offer!

Don’t think of yourself as an Amazon business

Ryan and Jeff know that Amazon is a dominant player in physical products sales. However, even successful business with a strong presence on the platform still expose their products to other markets, such as retail. The more you diversify how you offer your product, the less reliant you are on Amazon for success.

Informed confidence is the best mindset

It’s important to believe in what you’re doing as an entrepreneur; there’s no better way to motivate yourself. If you want to ensure your business remains successful, you need information to support that confidence.

 

Get knowledge of the sector you’re working in, what opportunities there are for you and your company, and who you might want to add to your team, and you could ensure the future for you and your business.

 

It was great chatting with Jeff Lieber!

 

Key takeaways:

  • Amazon Giveaway is powerful
  • You don’t run an Amazon business, but you may run a business that uses Amazon, and
  • Inform your confidence in your business



Connect with Jeff

Learn more about Jeff at https://www.turnkeyproductmanagement.com/jeff-lieber/

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

 

Direct download: 22-06-2018_FFL_Jeff_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 5:00am EDT

Show Notes

Ryan had a great chat with Ukrainian entrepreneur Igor Kustov on adapting to the new Amazon game. If you’re selling physical products online, you need to hear this episode right away; you might benefit from the actionable tips Ryan had for us. Here are some of them:

 

Establish a community

You used to be able to just give product away and, by that alone, rank high on Amazon keyword searches. Those days are over. If you want to rank on Amazon, you need to have a large audience of engage customers, with good numbers on an email list. If you have that engaged community, Amazon will reward you.

Use Facebook Messenger

Facebook Messenger is a really powerful tool for building that audience you need. It’s great at connecting people to your product and keeping them engaged. Make sure to learn the ins-and-outs of it.

Don’t ask for reviews until you’ve delivered value

If you are good to your customers, they’ll be good to you. Ryan’s often waited a year before asking particularly enthusiastic customers to post an online review of his products. No one will write nice things about you if they don’t know anything about you; build a strong relationship with lots of people and they’ll be singing your praises!

 

It was great chatting with Igor Kustov!

 

Key takeaways:

  • Build a strong community
  • Embrace the power of Facebook Messenger, and
  • Only ask for reviews after you’ve delivered value
Direct download: 19-06-2018_FFL_Igor_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 5:47am EDT

Molly Pittman had an awesome talk on creating high-performing ad campaigns at the Capitalism Conference this past December. She had a ton of great information, so you definitely need to listen to the whole episode to make sure you make the best use of her tips, but we’ll give you a sneak peek at a few of her main points here:

 

Craft a great offer

If your offer is bad, your ads won’t work. Period. Think about how the market would value your product and its competitors, and how you can play around with that to offer something really compelling to your target audience.

Write great ad copy

This ties in with the earlier point, as if you can’t figure out how to write great ad copy for your product, then maybe you don’t have a very good offer. Again, reflect on the value proposition that your product gives consumers, and try out a variety of ad copy “chunks” to see how your target market responds.

 

Produce awesome ad creatives

Make sure that the ads you end up making visually adhere to your branding. When you put your messaging out, if people can immediately realize which company’s ad they’re looking at based on its style and use of color, then you’ve made a strong impact before they’ve even finished going through the whole ad!

 

It was awesome listening to Molly at the Capitalism Conference!

 

Key takeaways:

  • Craft a great offer
  • Write great ad copy, and
  • Produce awesome ad creatives




Connect with Molly

Learn more about Molly at https://www.digitalmarketer.com/author/molly-pittman/

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

 

Direct download: 5_Elements_Of_A_High_Converting_Ad_Campaign_w_Molly_Pittman_1.mp3
Category:general -- posted at: 5:00am EDT

I just had dinner with Gary Vaynerchuk, Lewis Howes, Jay Shetty, Josh Bezoni, and Colin Stuckert.

I met Gary when I asked him to speak at the first Capitalism Conference.

I wanted to ask him about his vision and path forward to owning the New York Jets since I have my own goal of buying the Cleveland Indians.

He had some really powerful advice on the next steps in my career and wherever you're at in your entrepreneurial journey, I think you'll find his truthbombs just as meaningful.

Direct download: MyDinnerWithGary_FFL.mp3
Category:general -- posted at: 3:14pm EDT

Ryan was delighted to have the chance to ask superstar entrepreneur Kimbal Musk a bunch of questions at the Capitalism Conference. He had a lot of interesting insights to offer, which you can implement in your business right now. Here are some of the main points:

 

Chase your passion

Food’s always been one of Kimbal’s passions. He’s turned that into a massively successful career as a social entrepreneur: growing, cooking, and selling real, healthy food to an increasingly overweight America. You can also find what really drives you, and use that to make decisions on the types of products and services you want to sell.

Don’t let people calling you crazy stop you

If you want to make something new to sell to the public, a lot of people might think you’re nuts. That could make you lose confidence and stop you in your tracks, but don’t let it. Kimbal’s encountered a number of “crazy” business ideas, but he doesn’t dismiss them on that basis alone.

 

The Information Age will affect everything

The interconnectedness created by technologies like the Internet has already made dramatic changes in how we live our lives. Kimbal sees those technologies as continuing to impact every industry in the years to come.

 

It was awesome talking with Kimbal Musk about his views on entrepreneurship!

 

Key takeaways:

  • Chase your passion
  • Don’t let people calling you crazy stop you, and
  • The Information Age will affect everything




Connect with Kimbal

Learn more about Kimbal at http://www.kimbalmusk.com/

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

 

Direct download: 09-06-2018_FFL_Kimbal_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 12:10pm EDT

There is no such thing as "big goals" or "small goals", there are just targets.

I started lining out some targets for the next steps in my career and what's coming next from the Capitalism office.

I'm also trying to create as many millionaires as I can and give more away for free without taking such a salesy direct response approach these days.

One of the most common questions that entrepreneurs ask me is, "how can I grow my business without feeling like I'm pushing my products or services SO hard on my audience?" No one wants to feel needy or desperate. I have some thoughts on that...

I want to work with people who WANT to work with me. It's energizing. People who feel they NEED my tutoring, or my course, or my event to get to the next level are energy-draining.

Think about what will energize you in your business and then providing value to others will be rewarding... and FUN!

Direct download: How_to_Set_And_Hit_BIG_Goals.mp3
Category:general -- posted at: 5:00am EDT

Show Notes

In this talk at Traffic & Conversion Summit 2018 in San Diego Ryan talks about how to build a REAL brand that is SELLABLE... how to create a company that "old money" would like to buy from you for a big exit some day.

It’s filled with actionable advice that you can implement right now. Here are some of the key takeaways:

 

You can turn any marketing stream into a physical products brand

Do you know how to build an audience of tens of thousands? If you do, even if you don’t sell physical products right now, you can launch a line of three or four of them and sell them to people who you already know are interested.

People will always buy stuff

The market may change in many ways, but one thing always stays the same: people will always need to buy physical products to meet their daily needs. There will always be demand for that. That alone creates a huge incentive to get into the physical products market..

Make and brand stuff that speaks to people

If you come up with a unique idea for a product that really embodies the values of your target market, they will adore you. Not only will they buy your stuff, they will tell everyone they know who might be interested to buy your stuff. You’ll see a multiplicative growth in revenue.

 

It was great hearing Ryan’s talk!

 

Key takeaways:

  • You can turn any marketing stream into a physical products brand
  • People will always buy stuff, and
  • Make and brand stuff that speaks to people

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 31-05-2018_FFL_Amazon_Talk_Edit_Vsn_1_Mixed.mp3
Category:general -- posted at: 5:00am EDT

Show Notes

Aubrey Marcus had an awesome chat with Ryan about getting everything you want out of life. Many of us believe that we can only chase certain goals by sacrificing other things we desire. Aubrey’s life is proof that we don’t have to do that; you need to listen to this podcast so you can incorporate his great advice right away. Here are some of his key points:

 

Time is not what you think it is

For Aubrey, 30 minutes of absolute presence with someone is worth 3 days of not really paying that much attention to them. If you give people and tasks concentrated attention, you can accomplish much more, since you are more efficient with your time.

Balance is something to be measured over a lifetime

Work-life balance is crucial, but it’s not what you think it is. Sometimes Aubrey parties and relaxes for a few days, and sometimes he has work “sprints” lasting months or years. You can put your nose to the grindstone for awhile, and then take a lot of time off to decompress, and that’s a balanced life.

 

Perpetual action is distraction

It’s really hard for entrepreneurs to take time away from their business. The self-validation that comes from economic success and hard work seems to disappear when one takes a vacation or pursues something else. Don’t get locked into a mindset that you have to keep at it all the time; that just distracts you from what’s really important in life.

 

It was great hearing Aubrey’s perspective on a life worth living!

 

Key takeaways:

  • Time is not what you think it is
  • Balance is something to be measured over a lifetime, and
  • Perpetual action is distraction




Connect with Aubrey

Learn more about Aubrey at https://www.aubreymarcus.com/.

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: Aubrey_Marcus_How_to_Own_the_Day_Own_Your_Life_and_Have_It_All_1.mp3
Category:general -- posted at: 5:00am EDT

Guest Information

Website: https://wealthfactory.com/

Show Notes

Garrett Gunderson gave a great talk at Capitalism Conference 2017 about how to invest your money properly and save a ton of cash. There’s so much great information in his 50 minute talk that we can only cover some of the best tips here; you really need to check out the whole thing to make sure you’re not flushing tens of thousands of dollars (or more!) down the drain. Here are some of his awesome, actionable tips:

 

Focus, don’t diversify

Diversifying your investment portfolio makes no sense if you don’t think about why you’re putting your money where you’re putting it. The key is to focus in on a couple things that will actually pay off in the long-run, which means paying proper attention to your investments.

Compounding interest over decades is super slow

Anybody can invest in a safe plan with their bank, with a tiny bit of growth compounding over decades. That’s really slow wealth creation. Garrett prefers wealth acceleration, by taking advantage of high-return investments that will pay off in a few years, not a few decades.

 

Have a brainstorming session with your accountants

Look at all your annual expenditures, and meet with your CPAs to figure out how to write off as much as possible. Garrett’s written off housing expenses, travel expenses, and lots more by being creative but still working within the IRS’s regulations.

 

It was awesome getting all this great advice (and more) from Garrett!

 

Key takeaways:

  • Focus, don’t diversify
  • Compounding interest over decades is super slow, and
  • Have a brainstorming session with your accountants




Connect with Garrett

Learn more about Travis at https://wealthfactory.com/

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 16-05-2018_FFL_Garret_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 5:00am EDT

Ryan was stoked to talk to Zach Lee, his first student who ever came to one of his paid-for workshops. A father of young children, Zach’s found a way to be there for his family while also reaching 7-figure success. Here’s how he does it:

 

Find A Good Idea, Then Hone In On It

Zach likes to build businesses from scratch, scale them to 7-figures, and then start another one. He’s managed to build several brands with dozens of products that way.

 

With the limited time he has available, Zach figures out a good product idea for the marketplace, sets a team to implement it for him, and then oversees the process. By focusing on one idea at a time, he’s effective and efficient when at work.

Put A Premium On Your Business Time

If you don’t pay attention to what you’re doing when you get to work, you’re going to be wasting your time. Zach’s become really good at delegating tasks to his team and contractors, and dedicating his own time to take direct action with his businesses. He doesn’t lose a minute.

Put A Premium On Your Family Time

As a parent of young children, once you step away from your desk, you step right into your “second job”: being there for your family. You need to devote attention to your rugrats, especially during their high-demand early years.

 

And you shouldn’t want it any other way. As Zach knows, now is the time when they’ll want to hang out with you the most. These years are short and you need to spend the time on them they deserve. Doing so will make you a better parent and a better entrepreneur (since you won’t be clouded with guilt about not being there for the little ones when you go back to the office).

 

It was awesome hearing from Zach!

 

Key takeaways:

  • Find a good idea, then hone in on it
  • Put a premium on your business time, and
  • Put a premium on your family time

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

 

Direct download: 10-05-2018_FFL_Zach_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 5:00am EDT

Show Notes

We’ve leaked another great Q&A session from Capitalism Conference 2017. Russell Brunson talked to us about building a great team and more, and we wanted to share his actionable tips with you. Here they are:

 

Build a team with the best people so you can do your best. Russell’s amazing at some things. He’s horrible at lots of others. That’s totally okay. He was able to grow his businesses by building a team with awesome, talented people with complementary skill sets. Just like the Avengers, they’re so effective, it seems like they do the job of ten or more people each!

 

Make sure your business is doing the best it can by getting the best people.

 

Your marketing funnels may be better than you think. If you think your funnels aren’t doing well, you might be wrong. You need to look at each of your touch-points throughout the funnel and identify which ones are bad and which ones are actually doing well. It could be a traffic issue, an ad copy issue, or something else that’s at the core of the problem, not the entire funnel.

 

Don’t be afraid to express vulnerability. We want to show ourselves as strong in a hyper-competitive business world. However, customers are really drawn to authenticity and vulnerability. Being able to talk about issues that are important but may also make you seem vulnerable - Russell did when discussing fertility issues - can really resonate with the public.

 

It was awesome listening to Russell at CapCon!

 

Key takeaways:

  • Build a team with the best people so you can do your best
  • Your marketing funnels may be better than you think, and
  • Don’t be afraid to express vulnerability



Connect with Russell

Learn more about Russell at http://www.russellbrunson.com/hi

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 23-04-2018_FFL_Q_and_A_Edit_Vsn_1_Mixed.mp3
Category:general -- posted at: 1:33pm EDT

Guest Information

Facebook: https://www.facebook.com/travis.sago

Website: http://www.bummarketingmethod.com/

Show Notes

Ryan had a great chat with Travis Sago of Bum Marketing fame. He told us how “idiots” (really meaning “regular” people) get rich with pretty straightforward tricks. It sounds cheesy, but we know you can get something out of what he has to say to get your business booming. Here’s what he shared:

 

Offers x Execution = Business Success

 

If you have a great product for the market (Offer) and build it, market it, and distribute it well (Execution), then you’ve “won” at business. That’s all there is to it.

 

It’s possible to do well with an awesome product and okay execution, or with a mediocre product and great execution, but you’ll find greater success doing well at both.

Watch what the market wants

Anyone can sit in a corner and imagine something. However, if you don’t look at what people’s actual purchasing interests are, you’ll have no idea whether or not it’ll make a wave in the market.

Let’s say you're relaxing at a farmers’ market. If you just observe what shoppers are looking to buy and where and how they are dissatisfied with what’s on offer, then you’ve found an opportunity to meet an unmet demand.

Dial-in on value multiplication

 

You could tunnel-in on stuff like SEO or other tasks that might get you 4% more traction in the marketplace. That’d be a boost, no doubt, but wouldn’t you be better off making something that really resonates with the market? That could multiply your revenue!

 

It was great hearing from Travis!

 

Key takeaways:

  • Offers x Execution = Business Success
  • Watch what the market wants, and
  • Dial-in on value multiplication



Connect with Travis

Learn more about Travis at http://www.bummarketingmethod.com/

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

 

Direct download: 03-05-2018_FFL_Travis_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 4:00am EDT

This has been a rough week. Rough month? Year?

My content creator C-Money was over at my apartment, I had just put Esther to bed, and we got out a bottle of whiskey.

I started opening up about some of my frustrations as an entrepreneur, some of the mistakes that I've made, and if we could do it all over again, how I would do things differently.

I've had some ups and downs, I have had to fire some employees and hire new ones, and it feels like a time of transition.

But my whole life as an entrepreneur has been filled with ups and downs... maybe you can relate?

Listen to this episode if you want to avoid the mistakes that have cost me millions of dollars.

 


Show Notes

Ryan had a great chat with real estate investor superstar Andrew Lanoie. He’s given us some great tips to generate passive income, and we thought you should know what they are. Let’s dive right in:

 

The mobile home market is really underrated

Andrew puts a lot of his focus on investing into mobile home communities. Investors hadn’t really looked into that market for a long time, and Andrew saw a great opportunity here. You should consider looking into it.

 

Entering into fragmented, underserved fields can lead to amazing scaling

Andrew said that the mobile home market is very fragmented. There hasn’t been a consolidation of businesses in the space into major owner/operators, and it’s only recently that large investors have been paying serious attention to the market.

 

Andrew is convinced that, if he plays his cards right and executes his plan well, he can become a major player in this space once it matures.

 

Work with people who know the asset class you’re interested in

Andrew is aware of investor excitement in other asset classes, such as cryptocurrencies. It does interest him, but he’s going all-in on his real estate niche. If he were to enter into another asset class, it would only distract him from the empire he is trying to create.

 

To ensure the best possible returns, Andrew works with a number of people who really understand the market, and focuses solely on his expertise in this space.

 

We hope you enjoyed listening to Andrew as much as Ryan enjoyed chatting with him!

 

Key takeaways:

  • The mobile home market is really underrated
  • Entering into fragmented, underserved fields can lead to amazing scaling, and
  • Work with people who know the asset class you’re interested in



Connect with Andrew

Learn more about Andrew at http://andrewlanoie.com/

Direct download: Freedom_Fast_Lane_-_Andrew_Lanoie_-_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 8:25am EDT

Host Information

Facebook: https://www.facebook.com/ryandanielmoran/

LinkedIn: https://www.linkedin.com/in/theryanmoran/

Twitter: https://twitter.com/ryanmoran

Website: https://capitalism.com

 

Show Notes

There have been a bunch of changes in the physical products world that have some people frustrated. Ryan’s been thinking about it a lot, and he’s come up with actionable advice to share with you about rethinking your ecommerce strategy, particularly if you rely on Amazon.

 

Another large consolidation is happening. We had one a few years ago, when Amazon was in a “Wild West” period, where you could white label almost anything, get a few reviews, put up some decent copy and make a good profit.  

 

During that gold rush, people became lazy. This let companies that were doing really well squeeze out and buy up their smaller competitors, increasing their domination on the market. This made it harder for new entrepreneurs to get success with the same strategies

 

A similar thing is happening now, which means you need to change your strategy to stay successful.

 

The old way of doing ecommerce is over. Amazon has gotten hawkish about what you can do on the platform. Some of this is great, such as banning a number of black-hat strategies. Some of this is not so great, such as making it harder to market to your audience.



Is there still opportunity? Yes. Are all the good markets taken? No. Are there any lucrative, high-profit margin niches out there? Absolutely. Here’s how you can tap into that:

 

Go super microbrand. Ten years ago, you could sell protein powder and do very well. Now there’s dozens of types of protein powders out there, such as whey-based, keto, and plant-based.

 

They all make money on high-margin products. A lot of them didn’t even have to redesign their goods, they just had to rebrand to target a specific, small niche with their marketing. You can do that too with your own products!

 

Don’t be discouraged by the changes to the ecommerce world. Embrace the change and be the change!

 

Key takeaways:

 

  • Another large consolidation is happening
  • The old way of doing ecommerce is over
  • Go super microbrand

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

 

Direct download: 18-04-2018_FFL_Solo_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 4:00am EDT

This week we chatted with Madhavi Gupta, who’s made a 9-figure business, Best Nest Wellness, out of doing what she loves.

Guest Information

Facebook: https://www.facebook.com/lovemadebest

Twitter: https://twitter.com/lovemadebest

Website: https://www.bestnestwellness.com/

Email: support@bestnestwellness.com



Show Notes

From working as a neurologist to business success in supplements (while raising two kids), Madhavi had an incredible entrepreneurial journey. We wanted to share some advice we learned from Madhavi that you can take action on right now.

 

Become part of communities. Madhavi sells supplements. That’s a really hard field to break out into, since you need regular, habitual consumers and must differentiate your product from those offered by the established big brands.

 

By forming genuine relationships with communities of people focused on wellness, Madhavi was able to get a sense of their needs, and improve the design and marketing of products towards her target audience.

 

Get the word out.  Nobody will buy your stuff if they don’t know you exist! Madhavi started by focusing on marketing two products to those communities she connected to, including groups for expectant mothers interested in a “natural” birth.

 

She spread the word out about her products through them, as well as offered heavy discounts on the products. Since her products were of really high quality, they sold quickly in those communities she had connected to, who evangelized her products to their social circles.

 

Focus on why you are an entrepreneur. Madhavi is able to spend a good deal of quality time with her children, as her business gives her flexibility with her schedule. Being an entrepreneur lets her provide for and be with her family.

 

While she is working to scale the business and dreams of great things for Best Nest Wellness, she has kept her goal in mind all this time: to be there for those who matter the most to her.

 

We hope you enjoyed hearing about Madhavi’s experience as an entrepreneur!

 

Key takeaways:

  • Become part of communities
  • Get the word out, and
  • Focus on why you are an entrepreneur



Connect with Madhavi

Learn more about Best Nest Wellness at https://www.bestnestwellness.com/.

 

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 11-04-2018_FFL_Madhavi_Edit_Vsn_1_Mixed.mp3
Category:general -- posted at: 4:00am EDT

Show Notes

This week we chatted with Dr. Jenna Zigler, who runs Eye Love, an eye care and sunglasses company, with her husband Dr. Travis Zigler  They’ve scaled it quickly, with an awesome $500,000.00 revenue earned in December 2017 alone.

 

We wanted to share what Jenna learned along the way. We’ve summed it up in three actionable tips below:

 

Create an online community for product targeting. Trained optometrists, Jenna and Travis wanted to start selling their own products, instead of those from other companies. They listened to what their patients had to say about their eyes, and then launched a Facebook support group for dry eye syndrome.

 

Although that Facebook group started tiny, it has ballooned over the years to over 400,000 members! They now have a huge audience, from whom they can get product ideas and to whom they can advertise their new product offerings.



Focus on providing value to people. Jenna and Travis want to make people’s lives better. While they are delighted to be making a profit off the work they’re doing, they make products specifically to help people with vision issues.

 

There are millions of people with dry eye syndrome, which gives them a number of daily issues. Jenna and Travis are delighted that the products they make helps them manage this condition.

 

Find a way to tap into a giving mindset. It can be easy to approach business as a means to “take”, to get what one wants out of life.

 

But to sustain your passion for your work, you need to connect it to a giving mindset. By focusing on how you can make life better for others, you make your own life more meaningful.

 

Jenna’s and Travis’s giving mindsets stems from their passion to fight preventable blindness, which affects over 700 million people around the world. They make trips every year to help people with vision issues directly, and also contribute a portion of their profits to fight preventable blindness in South Carolina and Jamaica.

 

We hope you enjoyed hearing about Jenna’s experience as an entrepreneur!

 

Key takeaways:

  • Create an online community for product targeting
  • Focus on providing value to people, and
  • Find a way to tap into a giving mindset



Connect with Jenna

Learn more about Eye Love at https://eyelovethesun.com/.

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 05-04-2018_FFL_Jenna_Edit_Vsn_1_Mixed.mp3
Category:general -- posted at: 4:00am EDT

Show Notes

This week we talked with Travis Killian, who has made a 10-figure business out of selling physical products on Amazon. We wanted to let you know what Travis learned about growing his business; he’s got great tips that you can apply to your own venture now.

 

Commit to the journey. Travis got into entrepreneurship as a teenager, but it was years before he felt he had made it. He would discover a talent for search engine optimization and lead generation, which he would harness for his 10-figure success: selling physical products on Amazon.

 

It may feel rough in the early days, but you need to hang in there if you want to taste success. Travis did.

 

You either provide value, or you don’t. Years ago, Travis was so desperate for business success that he was pushing affiliate links online for products and services he didn’t really care about. When a close friend told him he was basically trying to make money by getting people to buy things they don’t really need or want, he had an epiphany.

 

He shut down his affiliate marketing business, and vowed from that day forward to make and sell things that actually improve people’s lives. He hasn’t looked back, and it continues to be at the core of the focus on quality behind his physical products enterprise.

 

Don’t be greedy; a giving mindset will bring success and a team who wants you to succeed. Travis makes sure he goes above and beyond with the work he does. His colleagues and friends have picked up on that, and as a result, he’s been able to hire a team who also goes the extra mile for him.

 

With only about six full-time equivalent staff on hand, he’s been able to scale to 10-figures in less than two years. How? Because he wants to do right by other people, so he attracts people who want to do right by him.

 

We hope you found Travis’s journey as insightful as we did!

 

Key takeaways:

  • Commit to the journey
  • You either provide value, or you don’t, and
  • Don’t be greedy; a giving mindset will bring success and a team who wants you to succeed

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 28-03-2018_FFL_Travis_Edit_Vsn_1_Mixed_.mp3
Category:general -- posted at: 6:00am EDT

Guest Information

Facebook: http://www.facebook.com/meetezra

Twitter: https://twitter.com/ezrafirestone

LinkedIn: https://www.linkedin.com/in/ezrafirestone

Website: https://smartmarketer.com/

Email: Help@SmartMarketer.com

 

Show Notes

This week we let you eavesdrop on Ryan Moran and Ezra Firestone talking candidly about a number of things at the recent Capitalism Conference. We wanted to share their awesome insights with you.

 

Provide an enticing reason for people to enroll in your newly-launched courses. If you’re trying to break out as a business mentor, you need to onboard people quickly, so that they can use word-of-mouth to let others know how much value you’re providing. Ezra does this by launching early “beta versions” as a discount, requiring attendees to provide written feedback.

 

This draws an early audience and lets you tailor future versions to better cater to your niche. A win-win!

 

There are other tactics besides medication for depression. Ezra’s read up a lot about depression, and while he’s not a psychologist, he’s learned that even getting a better night’s sleep can make a big difference.

 

Beyond that, he’s read about how depression is a lot like grief, except you are grieving for yourself. If you find yourself down a lot of the time, reach out to a professional for guidance.

 

Building connections with others is what drives us. We’ve “detribed”; we no longer live in small groups, but as individuals in massive societies. But we get so many rewards from making connections, whether it’s emotional, financial, or even neurochemical.

 

That’s why Ryan and Ezra are exploring the idea of buying up land and building their own communities, so they can create a space where meaningful connections are easier to grasp.

 

Hope you enjoy being a “fly on the wall”, listening in on Ryan and Ezra’s off-the-record talk in this episode!

 

Key takeaways:

  • Provide an enticing reason for people to enroll in your newly-launched courses.
  • There are other tactics besides medication for depression, and
  • Building connections with others is what drives us.



Connect with Ezra

Hear more from Ezra at https://smartmarketer.com/category/podcasts/

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

 

Direct download: 25-03-2018_FFL_Ezra_Edit_Vsn_1_Mixed.mp3
Category:general -- posted at: 11:00am EDT

Show Notes

What are you going to invest your money in over the next 24-to-36 months? How can you reduce your tax burden?

 

We recorded our awesome Investor Panel from the past Capitalism Conference to help you answer these questions and more. You have to listen to this great talk, filled with wealth-growing and cash-saving opinions (some of them contradictory, which happens in a panel!) that you may be able to act on right now.

 

DISCLAIMER: None of this material here is formal investment advice. Make sure you talk to a professional investment advisor before making any decisions about where to invest your wealth.

 

Ryan’s not too keen on cryptocurrencies, but the panel as a whole believes they are revolutionary. There’s been an incredible growth in the value of Bitcoin over the past few years, with some of our elite panelists seeing further surges in value to come.

 

While Ryan’s not convinced that cryptocurrencies will continue to appreciate as holders of value, the panel was unanimous in its belief that it will change the world. Many industries will benefit greatly from the reduction in transaction costs, and credit agencies could even use blockchain technology as a personal identity system.

 

Puerto Rican business entities can be a great way to reduce your tax burden. Puerto Rico offers compelling tax advantages over other tax shelters to park your wealth. Make sure you look into all the relevant rules with an advisor, since there are a number of restrictions and obligations you will have to address to best harness the territory for investing your wealth.

 

Watch out for climbing interest rates. The panel expects interest rates to go up over the next 24-to-36 months. This has prompted a number of investors to transition towards more liquidity and into areas that are expected to grow in a recession; for example, real estate investors switching to investments in mobile home parks.

 

We hope that you found this talk as useful as we did!



Key takeaways:

 

  • Ryan’s not too keen on cryptocurrencies, but the panel as a whole believes they are revolutionary
  • Puerto Rican business entities can be a great way to reduce your tax burden, and
  • Watch out for climbing interest rates



Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 23-03-2018_FFL_Panel_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 7:00am EDT

Guest Information

Facebook: https://facebook.com/kidsnsuch

Twitter: https://mobile.twitter.com/kidsnsuch

Website: https://www.kidsnsuch.com/

Email: help@kidsnsuch.com

 

Guest Bio

Justin Dyson is the proud founder and owner of Kids N' Such, a physical products brand selling useful items for babies and their parents, such as nursing covers, bibs, and baby carriers. He runs the company entirely from the comfort of his own home.

 

Show Notes

 

Justin Dyson knows how to turn a failed launch into something really strong. Here’s how he did it:

 

Keep looking forward. After a trademark notice halted sales of a product, Justin decided to just have Amazon destroy the remaining units. He started from scratch, going back to the drawing board and pushing through.

 

He came up with new products that sold well and complemented each other. Instead of dwelling on the past, he looked to his talents and drive and went for it.

 

Focus on what works. Justin’s found that making more money can amplify pre-existing mistakes. When his business started taking off, he had more money to throw at advertising…

 

...which meant more money lost on failed advertising campaigns. He then honed back in on what worked well for him (PPC ads, making products that complement existing offerings) and made the business grow more that way.

 

Make products that solve problems. When Justin’s revenue started to flatten, he looked to what his competitors were saying about their products online, and the comments that their customers would post. That gave him a lot of great information to build products that worked for his audience.

 

Those products are things that solve your customers’ problems. It’s one thing to make something with nifty-sounding features, but if you want your physical products business to really take off, you need to make things that make people’s lives better in a tangible way.

 

Key takeaways:

 

  • Keep looking forward
  • Focus on what works, and
  • Make products that solve problems


Connect with Todd

Find out more about Justin’s company, Kids N’ Such, at https://www.kidsnsuch.com/.

 

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 15-03-2018_FFL_Justin_Edit_Vsn_2_Mixed.mp3
Category:general -- posted at: 7:00am EDT

Guest Bio

Jeremiah is the co-founder of Tribe, a fitness brand specializing in mobile device armbands, with hundreds of thousands of dollars in sales per month. He has since branched out into starting other companies and mentoring other entrepreneurs. He is an equity partner of Roam, a brand selling physical products for outdoor adventuring.

Show Notes

How the heck do you become a millionaire at 20?

 

If you’re Jeremiah, you had a little luck, of course, but you also harnessed your skills and attention to detail to take advantage of your luck.

 

Here’s how Jeremiah did it, and how he would do it differently if he could start again. You need to hear his awesome story, since he’s got amazing insights that you can apply to your physical products business right now.

 

Private labelling can get your foot in the door, but it’s hard to scale if you don’t take control. If you can find a good designer and take care of your customers under your brand name, you can build trust and loyalty. This translates well into snowballing your business on a platform like Amazon. The problem is you end up relying on a third-party to produce quality products.

 

So Jeremiah decided to design his own products under his brand, Tribe, which sells mobile device armbands for fitness aficionados. That led to a great boost in positive reviews and sales, while giving Jeremiah control over the products that got into his customers’ hands.


Focus on revenue generation. Designing a logo can be really fun and feel rewarding, with something shiny that you’re proud to put on your products. But does the new logo actually translate to sales?

 

Figure out what steps you can take that measurably increase revenue, whether it’s a Facebook ad campaign, adding a new feature to a revision of a popular product of yours, or a promotional sale.


Hire a team early. Jeremiah and his partner would get burnt out periodically at Tribe. While they’ve succeeded in building it to a seven-figure sale, Jeremiah wishes he had taken on employees earlier on.

 

At Roam, his new company, they’ve hired a full-time employee and are in the midst of recruiting. This helps ease the pressure off the founders while also adding more hands on deck to scale faster.

 

We hope you’ve found Jeremiah’s story helpful in your own journey to a multimillion dollar payday!


Key takeaways:

 

  • Private labelling can get your foot in the door, but it’s hard to scale if you don’t take control
  • Focus on revenue generation, and
  • Hire a team early

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

 

Direct download: 08-03-2018_FFL_Jeremiah_Edit_Vsn1_Mixed.mp3
Category:general -- posted at: 7:00am EDT

Guest Bio

Paul Miller is a former restaurant owner and now the proud CEO and owner of CozyPhones, a business that makes and sells comfortable headbands with headphones embedded inside. His products cater to children (including those with special needs), active adults, and for those looking for a way to relax before bed.

 

Show Notes

We’ve talked to a number of different business owners over the years, each with a different story and path to success. Paul Miller joined us to talk about selling physical products online to hit his seven-figure success. We love physical products businesses at Freedom Fast Lane, but Paul’s approach incorporates something a bit different: selling licensed goods.

 

He explained how you can tap into an exclusive niche this way. His experience gave us awesome, actionable insight into different options for your product development and sales.

 

Paul spent a long time and millions of dollars on a restaurant business, but that didn't work out in the long-run. After a traumatic accident which broke his collarbone, he decided on a different path: ecommerce. He scaled dramatically within 12 months, selling different products. Now he’s landed on a real winner: comfortable headband headphones.

 

What really amped up his sales was branching out into licensed products. He’s worked with other businesses, offering to design CozyPhones with their brand imagery on them, and paying them a royalty on each sale. This has gotten his company noticed by Disney and Nickelodeon, the latter of which has a deal with him to sell Paw Patrol-branded headphones.

 

That was an awesome catch for Paul, in two ways. First, Paw Patrol is one of the most popular children’s television shows across the world. Second, his deal is exclusive, meaning no other business can sell similar headphones with Paw Patrol branding. He’s both created and cornered a lucrative market!

 

If you’re in the physical products space, you need to consider opportunities to sell licensed goods. Otherwise you could be leaving money on the table.


Key takeaways:

 

  • Physical products with third-party brand licensing are attractive to consumers
  • They let you create a niche and monopolize it at the same time
  • Look into partnering with complementary businesses for such opportunities

 

Connect with Todd

Check out Paul’s company at https://www.cozyphones.com/

 

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 02-03-2018_FFL_Paul_Miller_Edit_Vsn_2_Mixed.mp3
Category:general -- posted at: 7:00am EDT

Guest Bio

Devin is the Co-Founder and CEO of DSquared International LLC, an eCommerce company specializing in consumer brands.  He is a ninja when it comes to building brands on the Amazon platform. He is currently best-known for his Grillaholics line of barbecue products..

Show Notes

Amazon is a great platform for minimizing the friction between creating a product and connecting it to consumers. But how can you scale up and make a big splash in an ocean of global competitors?

 

That’s why we approached Devin Dorosh, who has hit some awesome goals and brand recognition, to share with us tips that you can use now in your Amazon strategy - and maybe even get featured on television.

 

Stay focused on the things that you do well. Devin made sure he launched products that fit the niche he was targeting, with branding consistent with message. He kept rolling out more products, but focused on doing things well on Amazon (his strong suit) instead of getting distracted with new marketing techniques.

 

Treasure your interactions with your market, both positive and negative. Devin has a policy of replying to every single Amazon review his products get, whether they praise his goods or criticize them. This helped him build a feeling of real connection with his target market, pushing his brand to best-seller status on Amazon with great reviews.

 

That unique touch Devin takes with his audience is what got him noticed by Rachael Ray’s television show, getting his products and brand in front of the mainstream television-watching population.

 

Keep to a long-term vision to motivate you through your short-term goals. Growing your business can be a grind. Devin even found himself managing his supply chain during his honeymoon, when inventory matters became time-sensitive. But Devin stays motivated by thinking about the freedom he can give himself, his spouse, and his future children through the strong financial safety net he’s building.

 

We wish you the best of luck on your own Amazon business journey!





Key takeaways:

 

  • Stay focused on the things that you do well
  • Treasure your interactions with your market, both positive and negative, and
  • Keep to a long-term vision to motivate you through your short-term goals



Connect with Todd

Find out more about Devin at www.devindorosh.com

 

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 22-02-2018_FFL_Devin_Edit_Vsn_1_Mix_Vsn_2.mp3
Category:general -- posted at: 7:00am EDT

Guest Bio

Todd Herman is a high-performance coach and advisor to Olympic athletes, billionaires, and entrepreneurs. Among many successes in athletic and business coaching, he is the creator of the “90 Day Year”; in his own words, “a program for business owners who are frustrated with their level of performance and want a highly refined system to get out of their own way and see their business and personal leadership thrive”.

Show Notes

We’ve had so many amazing conversations with people over the years, so we’ve decided to go into our archive and bring back some of our favorite podcasts for you. In this Freedom Fast Lane replay, we learn from coach and advisor Todd Herman about structuring your productivity calendar and goals in ways that deliver you better results, in a faster and saner way.

 

Todd won’t deny the importance of a long-term vision for success. But achieving that vision through long-term goals is the wrong way to go about it. We need to stop chasing goals with year-long, five-year-long, or ten-year-long deadlines, and we should instead break down our quest into 90 day sprints.

 

Why 90 days?

 

It’s short enough to feel tangible and doable, while long enough to achieve a serious goal. You also take advantage of positive neurological feedback loops by bringing the rush of success from achieving your goals more quickly, giving you the drive to ramp up your business faster than ever.

 

How can you get started?

 

You pick one particular, high-impact skill or goal that, if you focused on honing right now, would deliver the best performance results. That’s your target for the next 90 days.

 

These can be outcome goals (e.g. losing X pounds in 90 days), performance goals (e.g. doubling Facebook followers in 90 days), or process goals (determining who will do what, when, and where, to enhance business clarity and momentum).

 

Don’t let long-term goals drag down your long-term vision. Break things down into 90 day sprints, and you’ll see results sooner.




Key takeaways:

 

  • Long-term vision is important, but long-term goals are inefficient at achieving that vision
  • Pick your most high-impact skill or goal, and focus on that for 90 days
  • These can be outcome goals, performance goals, or process goals.


Connect with Todd

Find out more about Todd at http://toddherman.me/

 

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

 

Direct download: 16-02-18_FFL_Todd_Herman_Replay_EDIT_VSN_2_MIXED.mp3
Category:general -- posted at: 7:00am EDT

We had such a great response to Jeff Hoffman’s talk that we wanted to share his brief Q&A with Ryan. Even in just 14 minutes, he tells us three awesome, actionable tips that you can use now to build your business and plan for the future.

No matter how good you are, Jeff says, you can’t scale up your company without hiring other people. You can’t do everything, so you shouldn’t try to. Get the best people for the right job and put them to work for you.

Jeff also dispelled myths about initial funding. You don’t need to take on debt, talk to venture capital, sell private equity, or try all those other “traditional” approaches to get early cash. Jeff built his airline kiosk company by asking airports for a 50% deposit in advance. That way, he told them, they would be at the front of the line when the kiosks were completed.

It worked! He got a big pile of cash directly from his customers.

Jeff notes that we build businesses to chase our dreams. But sometimes they seem impossible to reach. Jeff’s managed to reach his, and he told us how.

Picture your goal, and work your way backwards in time from that moment. Jeff imagined meeting Elton John, and worked backwards from that imagined meeting to figure out how to make it happen (Jeff figures out products that the music industry wants to buy -> Jeff makes that product -> someone in the music industry takes his phone call -> he gets introduced to Elton John).

You can make it happen, too!

Key takeaways:

  • You can’t scale a business without hiring a team
  • You can raise funding without taking on debt or talking to venture capital, and
  • You can chase “impossible” dreams if you work backwards from the dream to where you are now.

Connect with Jeff

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 06-02-18_Jeff_Hoffman_QA_CapCon_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

This week we go over an awesome, detailed talk about getting the most out of advertising on Facebook.

 

Curt Maly gave us a ton of practical, actionable information in just one hour. So we wanted to make sure you got those strategies.

 

These tactics include harnessing organic content properly. Make sure you post quality posts on your Facebook page on a regular basis, then test out which type of content resonates with your target audiences by promoting it through Facebook’s ad system.

 

Don’t worry about your clickthrough rates. Clickers are like window shoppers; 90% of your purchases come from people who never click on your ads, but see your content.

 

Once you’ve used Facebook’s tracking tools to generate lists of audiences with various levels of engagement with your brand, Curt says to host Facebook Live events at least once every two weeks. Every few minutes, make a call-to-action; for example, asking people to say where they’re watching from in the comments below, or to comment with questions they have.

 

That interaction reduces your ad costs, because Facebook detects that you’re putting out stuff that other people finds valuable. It also adds new people to your engaged audience lists for further targeted ads.

 

Curt also urges us to use Facebook Messenger bots now, to automate communication with interested leads and get them to see more ad copy.

 

Curt gave us so much great tips in this talk. If you want to scale up your business and are looking for advertising advice, you can’t miss this incredible hour-long speech. Get into Facebook Ads the right way, before your competitors do.

 

Key takeaways:

 

  • Focus on generating relevant organic content, then testing its relevance by promoting it
  • 90% of your purchasers don’t click on your ads, so don’t focus on clicks
  • Host Facebook Lives for your audience with quality content and regular calls-to-action
  • Take a look at using Messenger bots
Direct download: 03-02-18_FFL_Curt_Maly_CapCon_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

This week we leak one of the most popular talks at the recent Capitalism Conference.

 

Ezra Firestone gave us a ton of great strategies in his presentation that is packed with actionable takeaways. So we wanted to share it with you.

 

In particular, he advises that you spend 20-30% of your top line on marketing online to scale your brand quickly.

 

Facebook Messenger is particularly valuable for scaling up efficiently and cheaply in 2018. As Ezra tells us, text is the future of communication and marketing, so you have maybe one year to take advantage of the free access to this channel before Facebook begin to charge a premium for it.

 

Ezra breaks down the process of gaining Facebook subscribers using messenger bots and how to convert those subscribers into super profitable buyers, email subscribers, and more.

 

If you are a physical products business owner, you have to take action on this emerging channel before your competitors.

 

Key takeaways:

  • Three assets you should be generating for your Amazon brand
  • The window of opportunity in Facebook Messenger and how you can take advantage
  • Scale up with targeted marketing to expand your audience

 

Connect with Ezra

Hear more from Ezra at https://smartmarketer.com/category/podcasts/

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 25-01-17_FFL_Ezra_Firestone_CConference_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

Full show notes at http://freedomfastlane.com/

You’ve grown your business to seven-figures. What do you do now?

Having difficulties figuring out how to grow further?

Ryan’s answer is to double-down on your strongest skill. And he applies that throughout his work. His strongest skill is in scaling companies that sell physical products.

So Ryan is continuously looking for ways to apply that skillset. And he recently did this with one of his students, Hanny Sunarto, who faced the question that you might be asking yourself now:

How do I grow my business beyond where it is now?

Well, Hanny’s doing it by doubling-down on her engineering skills, with the help of Ryan.

Hanny’s company is NeatPack, which sells travel bags, like backpacks and diaper bags. She has an engineering background and has crafted great, durable products. She’s looking to scale up.

So she and Ryan worked out a deal. Ryan’s investing $85,000.00 into NeatPack for a percentage of the company, and has also agreed to provide ongoing advice, particularly around marketing, to help scale further.

Hanny is a great engineer, there’s no doubt about that. Her bags make great travel solutions. But she admits that she does not have marketing expertise. And scaling beyond seven-figures requires marketing expertise.

So Ryan provides his strength in marketing, freeing Hanny up to spend more time doing what she does best: making some excellent travel bags.

If you’re having difficulty scaling your company, figure out what you do best, and put your energy into that. Get other people who are excellent at other things in the business world to help you with that.

You may be surprised at how successful you might become.

Key takeaways:

 

  • Once you hit seven-figures, you can look to scaling your company
  • Double-down on your strongest skill
  • Get outside help so you can focus on what you do best

Connect with Hanny

Check out Hanny’s business at http://www.neatpackbags.com/.

 

 

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

 

Direct download: 19-01-17_Why_I_Cut_a_5-figure_Check_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

Full show notes at https://freedomfastlane.com/

You’re scaling your business up in value. Well done!

Have you considered how much it’s worth?

You should.

You may not want to sell your business now, but if you don’t take a good hard look at how much it’s worth, you may be overlooking something important.

You may be overlooking the most valuable asset you’ve ever held. And at a better time than ever to think about its value.

It’s a seller’s market for businesses right now. You can sell a seven-figure business for at least a 3-4.5 multiple, depending on how well organized the business is and the strength of its brand.

Sounds exciting, right? It is, but it can be complicated. There are a lot of things you need to take into account when selling your business.

An interested investor will start off with a formal Letter of Intent to purchase your business, proposing how the sale may go about. They’ll want to look through your books, to see how organized the company’s financials are. They’ll check to see if you’re holding any valuable intellectual property.

In general, you’ll be looking to go through an extended due diligence process, while also keeping your business up-and-running throughout the transaction. Not an easy thing to do.

Luckily, brokerage firms like Logan Chierotti’s Bizsold help facilitate the entire process for entrepreneurs. Even if you’re not looking to sell at the moment, Logan’s got lots of useful information for us about the process!

Key takeaways:

  • You could be sitting on millions of dollars that you haven’t noticed
  • You can get those millions by selling your business
  • Logan Chierotti runs us through the process

Connect with Logan

Find out more about Bizsold at https://bizsold.com/
On Facebook
On Linkedin
On Twitter

Connect with Ryan

On YouTube
On Facebook
On Twitter
On Google Plus
On LinkedIn
On Instagram

Subscribe to Freedom Fast Lane

-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<--

Direct download: FFL_Logan_Chierotti_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:30am EDT

Full show notes at https://freedomfastlane.com/

Making millions without a big team seems, at first blush, rather daunting. How is it possible to make that happen?

As Elaine Pofeldt has found, it’s more common than you think. In fact, you can do it without hiring a single employee.

Before embarking on something like this, you need to make sure you start with your desired lifestyle in mind. A business is a means to an end. If you make the business itself your reason for being alive, you expose yourself to substantial psychological risk down the road (such as if you discover you hate the work or find yourself reflecting on missed opportunities to do other enjoyable things).

Then look to entering a field of commerce that interests you. You’ll find yourself enjoying the work that much more.

Let’s say you like traveling and enjoy writing. You could build up a business as a marketing consultant, traveling around the world, with your “office” being any computer with Internet access. Now you know what the “seeds” are for your zero-employee business.

Once you’ve planted the seeds, you can scale up more easily than ever before, as you can reach a global market through the Internet.
You don’t have to do it alone, though. It’s easier than ever to find non-employee help, harnessing online freelancer marketplaces like Upwork, or, if you have a physical headquarters, hire a contractor to do some tasks while you’re traveling.

Your business does not need a complex human resources system to be successful. You can keep it small while scaling to big profits!

Key takeaways:

  • You don’t need employees to reach a million dollars
  • There is less friction than ever before in building a business
  • Why your next business is immensely valuable to society

Connect with Elaine

Find out more about Elaine at http://elainepofeldt.com/

On Linkedin
On Twitter

Connect with Ryan

On YouTube
On Facebook
On Twitter
On Google Plus
On LinkedIn
On Instagram

Subscribe to Freedom Fast Lane

-->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran<--

Direct download: FFL_Elaine_Pofeldt_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

Full show notes at https://freedomfastlane.com/

2017 was a mixed bag for Ryan.

But he’s starting 2018 with seven strategies to make it the best year of his life. Listen in to hear what they are.

Seven Strategies to Make 2018 The Best Year of Your Life

Keep a journal about what’s going on in your life. Write in the journal when you are feeling good about yourself, and particularly when you want to make progress towards your goals.

Practice active appreciation. You don’t need to wait until you make the next business deal; until you can go to the gym next; until 2019 to feel good.

When are you going to be happy, if the answer is never “now”? Take stock of all the good things in your life, and make a conscious effort to feel grateful for them.

Set clear goals for yourself. This can be done by writing them down in your journal.

Write down: what the purpose of your life is now (not the totality of your existence, but where you see your life going). What are you moving towards now? This can be as complex as a major business change or as simple as exercising every day.

Listen to recordings from personal development experts in your downtime. These will help you stay on track to achieve your goals while also adding insight into other areas of your life.

When considering what path to take in your life, ask yourself what will matter to you thirty years from today. This will focus your decisions on what is truly important in the long-term.

The response to most major questions is "who?". Very little in life is worth doing alone; who will your major life decisions effect?

Lastly, when you wake up in the morning, please, PLEASE do anything but immediately check your smartphone! There are so many other better ways to start your day than with stressful emails, checking the market, and so on.

Have a great 2018!

Key takeaways:

  • 2017 may have been a great year, a bad year, or a mixed bag for you, but
  • 2018 can be the best year of your life
  • 7 tips to make 2018 not suck

Connect with Ryan

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Direct download: FFL_How_to_make_2018_Not_Suck_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

Full show notes at https://freedomfastlane.com/

Are you taking proper care of yourself?

It’s so easy to get wrapped up in the business world. Late nights, quick meals, and stressful work can become a new normal without you even noticing.

While all this hard work can pay off financially, you may be unwittingly digging yourself an early grave.

Dr. Anthony Balduzzi’s dad worked long hours so his family could have a good life. But it took a grievous toll on his health, and he died at 42, leaving the 10-year-old Anthony without a father.

How well are you sleeping? Are you eating fast food a lot to spend more time on work? Are you exercising at all?

Do you feel stressed out much of the time from the pressures of entrepreneurship?

Have you had a checkup with a doctor recently? Considered doing blood-work to see if your hormone levels are within a healthy range?

You invest so much time in your work, charging ahead to keep on top of everything. How much time do you invest in your own health, in your own quality of life?

It’s time to check-in with yourself on your habits, and it may be time for you to talk to a professional about your health.

Don’t put it off until it’s too late. You owe it to yourself and your loved ones to be there for them. All the money in the world won’t replace their father, their mother, their spouse.

Key takeaways:

Entrepreneurship is fraught with health hazards
Checking in with a professional will let you know how your body is doing
Don’t put off your health until it’s too late

Connect with Anthony

Check out Anthony’s business at https://www.fitfatherproject.com/.
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Direct download: FFL_Dr_Anthony_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

Many high achievers get caught up in this idea of “living the dream”—living in a tropical paradise, running a business off of a laptop, working solo.

Then reality hits.

It hit Jeremy Sherk hard. He was living this exact scenario in Thailand in 2012 when he realized that his idea that he would simply “sail off into the sunset” was naive.

There were two aspects of that realization:

1. He wasn’t passionate about the business he was running.
2. He was alone.

That led to a Skype call in 2013 with his future business partner, Kevin Pasco. And thus began the journey to create their company, Nested Naturals.

In this breakout session from the 2017 Capitalism Conference, Jeremy and Kevin share their journey creating a business they actually care about, scaling up to a team of 15 people who they consider family.

They’ve created an amazing culture and team after doing the solopreneur thing off of their laptops. Listen to this episode to learn how.

Check out more great breakout sessions and keynotes from the 2017 Capitalism Conference:

Connect with Nested Naturals:

YouTube
Instagram
Facebook
LinkedIn
Twitter

Direct download: FFL_CapCon2017_Jeremy_and_Kevin.mp3
Category:general -- posted at: 9:02am EDT

Full show notes at https://freedomfastlane.com/

Hal Elrod nearly died in a car crash. He defied his doctors’ grim prognosis, not only walking again but eventually running an ultramarathon.

He lost a lot in the 2008 financial crisis. He was on a downward spiral for six months, losing clients, putting on lots of weight, and struggling with housing costs. But he pushed through and built his life back up by focusing on translating personal development into positive gains.

Last year, Hal almost died again. At first, his doctors thought he had pneumonia, but he was, in fact, suffering from an aggressive form of leukemia. He was advised he would most likely die. But he beat the odds again and came out of this third “rock bottom” experience profoundly transformed.

Hal urges you to ask yourself what matters most in your life. To ask yourself what your values are. Then see how you can selflessly add value to the people you care about, to the people you come across on an everyday basis.

When you give of yourself selflessly to others, you will tap into great success and feel liberated.

Join us as we follow Hal’s incredible journey.

Key takeaways:

  • Accepting reality is the first step to defeating negativity
  • Give of yourself selflessly to others
  • Live in accordance with your values

Connect with Hal

Hear more from Hal on his podcast at http://halelrod.com/podcast/.

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Direct download: FFL_Hal_Elrod_Keynote_CapCon_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

Full show notes at https://freedomfastlane.com/

Jeff Hoffman is a remarkable, internationally-successful entrepreneur.

But he attained that success by hiring the best, building a team with them, getting out of their way, and treating them with compassion and respect.

This let him enter industries that he had no professional experience in - like building airport ticket kiosks, and working in film and music - and make a major impact.

Jeff’s incredible journey includes inspirational stories about how scaling to success beyond your dreams means treating your colleagues and employees with empathy. He once declined a potential joint venture when the other company’s CEO spoke derisively of his staff playing baseball at work one morning.

Why pass something like that up? Because he knew in that moment that his counterpart did not respect his employees’ judgment the way he did. And that would have posed trouble for potential joint work.

Join us today on the Freedom Fast Lane as we hear this amazing story and more from Jeff Hoffman. You’ll come away inspired to focus on doing what’s right, on doing what’s good, on being the best person you can be to those around you.

And that’s how you attract the best and brightest to make a strong impact in the business world.

Key takeaways:

  • Your success relies on persuading smarter people to help you
  • You win in business by empathizing with your team
  • Don’t let money denigrate you and your team

Connect with Jeff

On Linkedin
On Twitter

Direct download: FFL_Jeff_Hoffman_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

Full show notes at https://freedomfastlane.com/

Guy and Ilan are weird.

And that’s okay!

They’re hugely successful entrepreneurs, they’re compassionate coaches, and they share invaluable information on personal actualization on their Satori Prime podcast.

But that’s beside the point.

They’re weird because they act in accordance with who they are. And being themselves meant charting their path away from what the “group” does, leading them to their awesome Satori Prime project.

This isn’t easy. In fact, it’s one of the hardest things to do.

From a very young age, we are indoctrinated with the values of our parents, our educators, and what we absorb from mass media. It is easy for us to come to a conclusion at that stage in our lives about who we are.

If you decide as a kid that you are “worthless”, “not talented”, or “a loser”, it can be very difficult to shake that feeling.

Guy and Ilan are here to help you shake that false social programming, and get you to focus on being yourself.

Everyone has something to contribute to make the world a better place and give their loved ones a better life. You can bring that gift out.

Check in with yourself. Ask yourself what really matters to you.

Notice where you feel like conforming to what everyone else is doing. Think about whether you really need to conform as well.

Do what is consistent with your principles.

Be yourself, and you will reap the rewards throughout your life!

Key takeaways:

  • It’s time for you to be unapologetically yourself
  • Really successful people have achieved success by not caring about what other people think about them
  • Take action consistent with who you are, rather than your social programming

Connect with Guy & Ilan

Visit the Satori Prime website: https://satoriprime.com/

Subscribe to Freedom Fast Lane

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Direct download: FFL_Contributor_Satori_Prime_Being_Weird_FINAL.mp3
Category:general -- posted at: 7:00am EDT

Full show notes at https://freedomfastlane.com/

Scaling your business to 9 figures in value seems daunting. How can this be done without working insane hours?

Yes, scaling up by an order of magnitude may seem out of reach. But right now, you're probably closer than you think.

Getting where you are now felt difficult, but that’s because you were working so hard to get off the ground. Now that you’ve found some substantial success, you need a sound strategy with a network that suits your business’s products or services.

Going from 7-figures to 8-figures is primarily about dialing up your marketing and sales efforts. Here, you monetize the customers you currently have, increase your focus on ecommerce, and maybe pivot to other marketing channels.

Going from 80figures to 9-figures is about successful investments. And investing for exponential scaling is Ryan’s forte.

Once your company makes $10 million in yearly profits, you can look to an exit for 8-12x those profits. But what if your company is making $3 million in annual profits, with three other competitors about that size in your industry?

What if those competitors are, instead, potential allies? If you merged forces or collaborated on a joint venture, you can package your combined value in a roll-up, and add an order of magnitude in value when selling the package.

And that order of magnitude came just from making a relationship. From calling up your former competitors and seeing what you could do together, you added another zero to your exit value.

You just massively scaled your business without having to do much more work than picking up your phone and dialing a few numbers.

Now you see how reaching entrepreneurial success doesn’t have to be like climbing a long staircase to the peak of a mountain.

There are incredibly effective shortcuts that people have and continue to use to accelerate their growth. Learn more in this episode of the podcast.

Key takeaways:

  • Scaling from 7-8 figures in value to 9 figures is not as daunting as you think
  • Once you have a good product and vision, building a network accelerates growth

Connect with Ryan

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Direct download: FFL_Monologue_100m_Empire_EDIT_VSN_2_MIXED.mp3
Category:general -- posted at: 7:00am EDT

You have a great product, produced using state-of-the-art technology. But if you don’t talk about how the product will help your audience (its benefits), and only talk to them about its technical specifications (its features), you are losing lots of potential customers.

Through his Swanwick Sleep company, James Swanwick sells blue-light-blocking glasses. They have a number of interesting technical features, but features aren’t enough to get people to make a purchase.

That’s why the company’s website (swanwicksleep.com) says the product will make you "sleep better", “feel energized”, and “look cool” in large font. The benefits, not the features, are front and center.

And they’re so prominent because an interested customer is always asking, "what does this product do for me?" If you don’t talk about the product’s benefits, you’re not answering their question!

James makes a clear distinction between features and benefits. A feature is a factual statement about a product or service. Examples include a self-cleaning oven, or a product being made 100% from recycled materials.

A benefit is an improvement in one’s circumstances caused by the product or service. Examples include convenience, time-saving, and becoming more attractive to potential partners.

You can see the focus on benefits in everyday marketing. Let’s take weight-loss products for instance. If you watch infomercials about them, you very frequently see portrayals of men using the product having attractive, smiling women walk up to them.

It’s the same for a whole host of products. Marketing for anything that improves your physical appearance very often depicts attractive people entering the frame and looking at the user with adoration.

The inference the marketing establishes is that these products will make you attractive. The focus here is on that benefit, not on the technical specifications of the exercise machine or weight-loss program being sold.

James urges entrepreneurs to audit their sales copy, identifying where features are emphasized over benefits, and making changes to focus instead on the benefits. You should ask yourself why your customers do business with you, and ask them, too! You may discover all sorts of benefits your customers derive from your products that you had not known before.

Benefits you should be highlighting in your marketing!

Key takeaways:

  • People buy things to solve problems for them
  • Focusing marketing on your product’s features, not their benefits, will lose business
  • Audit your ad copy to maximize focus on these benefits

Connect with James

Hear more from James at his podcast.

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Connect with Ryan

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Direct download: FFL_James_Swanwick_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

Justin Colby has had a lot of success flipping properties. Ryan takes a similar approach with businesses. This line of work has brought them great rewards, but they seek to scale beyond the heights they’ve reached.

They know they can do it. It will take a lot of work, but they have a goal in mind and know they can reach it.

Join Justin and Ryan in this chat about entrepreneurship, embracing change, and reaching goals through hard work.

Key takeaways:

  • Flipping real estate is like flipping businesses
  • Calculate the costs of reaching your goals
  • Put in the work

Connect with Justin

Hear more from Justin at https://thefoundation.com/podcast.

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Connect with Ryan

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Subscribe to Freedom Fast Lane

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Direct download: FFL_Justin_Colby_live_Secret_to_Scaling_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

There's a mistake that so many entrepreneurs make when it comes to funding, and it's not that hard to avoid.

Jeff Hoffman addresses this topic in today’s Freedom Fast Lane episode. The clip is from the Q&A session we had with Jeff when he first spoke at the Capitalism Conference (formerly Freedom Fast Lane Live) back in 2015. We invited him back to kick off this year’s conference in Austin, which wraps up today.

In this episode, Jeff explains the clear steps every startup entrepreneur must take in order to determine what—if any—outside funding is needed to make the business successful.

Jeff blames Silicon Valley for creating the idea that entrepreneurs need to get funding as soon as possible. The truth is, most entrepreneurs ignore getting funding from customers by providing value. Instead, they go to bank debt, private equity, venture capital, you name it.

One of the biggest problems with small businesses is overcapitalization. Don’t let that happen to you. Instead, follow these steps Jeff recommends to make sure you’re ready to pursue funding.

  1. Make a list of everything you need to do between now and someday, whenever your goal deadline is, to make your company successful.
  2. Circle everything on that list you think you can do without someone else’s money.
  3. Go do all of those things.

Take it from Jeff—don’t get funding until you absolutely need it.

Direct download: FFL_F2L2_Clip_Jeff_Hoffman-FINAL.mp3
Category:general -- posted at: 11:30am EDT

Ryan Deiss understands the power of branding.

In this episode of the Freedom Fast Lane podcast, we air Ryan Deiss' speech at The Capitalism Conference (formerly Freedom Fast Lane Live).

Ryan Deiss offers an analogy for reframing your ideas about branding. Start by thinking of your customer as a vault.

Marketing has the ability to do one of two things: it can make a deposit of relational equity into that vault, or it can make a withdrawal on relational equity from that vault.

Make no mistake. Every time you ask someone to buy something, you’re making a withdrawal against relational equity.

We all have a baseline of relational equity as human kind, but when you ask for someone to buy something the question becomes, “Do I know you?”

Whether we realize it or not, this construct is true. The question every entrepreneur should be asking themselves is, am I making a deposit of relational equity, or a withdrawal?

It’s like in Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook,” entrepreneurs must deposit, deposit, deposit, then withdraw.

This is how you develop a brand. It’s not your logo. It’s not your color scheme. Your branding is anything that makes a deposit in your customer’s relational equity vault.

Branding makes a deposit. Selling makes a withdrawal.

There are four ways to build up your customer's relational equity vault:

  1. Make them laugh. If you make people laugh, they'll like you.
  2. Make them cry. If you make people cry, they'll feel vulnerable with you.
  3. Make them feel like they're a part of something. If you make people feel like they're part of something, they'll feel that sense of belonging, of home.
  4. Deliver actual value in advance. If you give people actual value, they will seek to give you value in return.

When you’re not making a relational equity deposit for your customers, when there’s no soul in what you’re doing, then you’re just a logo.

If you’re a business looking to become an empire, it’s crucial that you consistently make deposits and withdrawals in this manner. These are the high-level thinkers we bring together for The Capitalism Conference.

Today is Day 1 of the event! We sold out our general admission tickets and upgraded many attendees to VIP. We are making parts of the event available through a livestream. Don't miss out - click here to purchase the livestream.

Direct download: FFL_F2L2_Clip_Ryan_Deiss.mp3
Category:general -- posted at: 6:18pm EDT

Ryan’s had tremendous success over the past several years, helping many budding entrepreneurs become millionaires.

Now he’s turning his focus into an even higher goal: turning 7-figure business ventures into 9-figure ones.

In this episode of the Freedom Fast Lane, Andy Drish from TheFoundation.com finds out just how Ryan plans to reach this lofty height, with inspirational takeaways that you can apply to focus your business for growth you thought was impossible.

Full show notes at: http://freedomfastlane.com/

Key takeaways:

  • Believing in your ability to succeed.
  • Strategizing for exponential scaling, not linear scaling.
  • Committing the time needed to reach your goals.

Connect with Andy

Hear more from Andy at https://thefoundation.com/podcast.

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Direct download: FFL_Andy_Drish_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

Today we're talking about morning routines.

In all this crazy noise of all of the things you have to do, how do you craft a routine that actually makes you more productive, less stressed, and puts you on the path for success?

Bulletproof coffee.

Meditating.

Green juice.

What the heck are you supposed to start your day with?

If you ask any entrepreneur, or any person, you'll get a list of a whole bunch of things that they do. And they claim that it's the only way.

Well, I'm going to share my religious morning routine with you in this episode. It follows the TRIBE 5, which I've covered extensively on the podcast.

One of the best ways to optimize your routine for success is to learn from high achievers.

Take what's worked for them and try it for yourself. Weave together what works for you, making sure you're hitting the TRIBE 5.

If you want to learn from empire builders and high achievers, you should check out The Capitalism Conference this December 7-9. Ticket sales are closing soon, so grab yours today.

Direct download: FFL_FFLTV_Clip_-_Morning_Routine_12-02-2017.mp3
Category:general -- posted at: 2:29pm EDT

Most of us cannot begin to understand what it is like to stare mortality in the face. Hal Elrod does, and his experience has shifted the way he views his life and his business for the better.

After being diagnosed with acute lymphoblastic leukemia, a rare cancer with a 10% survival rate, Hal emerged the other side with a clean bill of health and a fresh perspective on what was important.

In this episode of Freedom Fast Lane, Hal shares what this life-changing experience taught him and how we can all adopt these learnings, ensuring we focus on what’s important to us.

Key takeaways:

  • Ask Yourself: What matters most to you?
  • How to Live in Alignment with What Matters
  • Redefine Your Relationship with Your Work
  • How to Change Your Habits in 30 Days

Connect with Hal

Hear more from Hal on his podcast at http://halelrod.com/podcast/.

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Direct download: FFL_Hal_Elrod_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:00am EDT

How do successful entrepreneurs get clarity on their goals and priorities to build their empires? Listen to this live coaching session between Geoff Woods and Ryan Daniel Moran to find out.

Following on from his last appearance on Freedom Fast Lane, Geoff returns to talk Ryan through how you can take your business to the next level by adopting the tried and tested techniques used by the most successful entrepreneurs.

Geoff outlines why having clear goals is important and presents a model that will help you and your company to hit your targets time and time again. Continuously in pursuit of the end zone.

Listen in to hear Ryan get clarity on what his top priorities are within his business over the next month, and how you can apply the lessons to your own company.

Key takeaways:

  • The one action that will dramatically impact your business
  • Identifying the habits that will elevate your company to the next level
  • The 411: How to avoid distraction and achieve your goals

Connect with Geoff

Hear more from Geoff on his podcast at The1Thing.com.

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Connect with Ryan

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Direct download: FFL_Geoff_Woods_Building_Empire_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 6:49am EDT

In this episode of the podcast, I’m going to give you three ways that I am paying less taxes this year.

I have made it very public over the last couple of years that I don’t like taxes very much. I don’t think taxes do a lot of good. I think taxes should be lower.

I think entrepreneurs spend money wiser than government can, and that we should keep as much money in the hands of individuals and business owners as possible—and keep it out of the hands of politicians.

I have done three things a little bit more intentionally this year. And I’m going to give you a couple of bonuses at the end of the three.

There are three that I am personally doing that I would like to share with you, and then there are a couple of other recommendations that I will encourage you to look into as well.

If you are an entrepreneur looking for the tactical strategies to help you pay less taxes and make more money, then you should come to our event in Austin, Texas, this December 7-9. It’s called The Capitalism Conference and tickets are open for a few more days.

Grab your tickets now.

Direct download: FFL_PayLessTaxes.mp3
Category:general -- posted at: 9:12pm EDT

All physical product sellers face the challenge of getting enough eyeballs on their products and proving the viability of their business.

Some enter the market and fail. Others attract people in a way that creates a community dedicated to the product as a solution to a problem they have.

Quest Nutrition is a shining example of a successful brand that built a community. In this episode of the Freedom Fast Lane podcast, we share a clip from The Capitalism Conference (formerly Freedom Fast Lane Live) vault, featuring Tom Bilyeu.

Tom pulls back the curtain and shares his secrets to Quest Nutrition's success.

You'll hear what he and his business partners did in the early days to attract eyeballs and prove their business model, what decisions he made that helped Quest Nutrition scale, and how the brand stays viable in an ever-changing market.

Tom has dedicated himself to building a successful business that has a mission to end metabolic disease.

This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them.

The best place to do that is at this year’s Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.

Direct download: FFL_F2L2_Clip_TomBilyeu.mp3
Category:general -- posted at: 10:03am EDT

If you look at someone like Bill Gates and all that he has accomplished, it's hard to fathom that he has the same number of hours in a day as everyone else.

He doesn't have any more time in a day than anyone else. What he does with that time is what sets him apart, because Bill Gates is more high leverage than you or me.

In today's episode of Freedom Fast Lane, guest host Matt Bodnar of The Science of Success podcast explains why there is a non-linear relationship between time and value creation, and how you can use high-leverage thinking to maximize value in the time you have.

Think about the 80/20 rule and how it appears in all areas of life.

In Matt's experience interviewing successful investors and entrepreneurs, the 80/20 rule is a common theme among them.

There are two specific principles of high-leverage thinking. These two principles are common not only across the people Matt has interviewed, but the business titans of history - from John D. Rockefeller to Dale Carnegie.

The first principle is to improve your decision-making ability. And the second is to hire people to replace yourself.

Matt dives deep into the principles of high-leverage thinking in this episode of Freedom Fast Lane.

If you're looking to connect with successful high-leverage thinkers, check out this year's Capitalism Conference held December 7-9 in Austin, Texas. The event attractions billionaires and millionaires from around the globe to share and learn from each other.

Surround yourself with these high achievers and learn how to build your empire at the Capitalism Conference. Grab your ticket today.

 

Connect with Matt Bodnar

Matt's show The Science of Success is available on Apple Podcasts, Stitcher and YouTube.

Connect with Ryan

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Direct download: FFL_Matt_Bodner_EDIT_VSN_3_MIXED.mp3
Category:general -- posted at: 10:02am EDT

Jesse Elder has made an incredible impact on my mindset.

The first time we had a conversation, his words resonated with me so deeply that they've rung in my ears since.

That conversation went something like this:

He said life is the process of harvesting seeds that have been planted a long time ago. If you want to make changes in your life, the only way to do that is to start planting new seeds.

I’ve thought about this idea quite a bit. I’ve since had Jesse on the podcast several times. He has become a dear friend, and that process of planting and harvesting new seeds has always stuck with me.

It is so important to plant those seeds, to make incremental changes about where you’re going to go next.

That is how you create your future. Today’s episode of the podcast features the live Q&A session with Jesse from The Capitalism Conference (formerly Freedom Fast Lane Live) 2015.

In this session, Jesse shares this thought:

“If we can approach life from a position of creativity, and we see ourselves as a creator, not a competitor, then all of a sudden that person with the bank balance or the six pack or the marriage or the family, all of those things they may have, no longer becomes a threat to our ego.”

How do we create to solve the world’s greatest problems? That’s a question we explore at The Capitalism Conference, held this December 7-9 in Austin, Texas.

Join billionaires and multimillionaires who have built brands and invested the profits to change not only their lives but the lives of people around the world. The conference is coming up fast, so grab your tickets today.

Direct download: FFL_F2L2_Clip_Jesse_Elder_QA_-_11-18-17.mp3
Category:general -- posted at: 8:58am EDT

Do you pursue the cutting edge, or keep your focus on what's actually moving the needle?

It's a question entrepreneurs often reckon with. There's a tendency to follow what's hot, but it can easily distract from getting things done.

In this episode of the podcast, Gary Vaynerchuk gives his answer: you have to do both.

The only way to do both is to dial in your work process. Gary shares how he does it in this clip from The Capitalism Conference (formerly Freedom Fast Lane Live) vault.

Gary ruthlessly structures his time so that he deploys both practical execution and future thinking every day.

This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them.

The best place to do that is at this year’s Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.

Direct download: FFL_F2L2_Clip_GaryVee-2.mp3
Category:general -- posted at: 1:00pm EDT

Would you believe that there is a formula to growing your business, one that generates millions of dollars?

Mark Ford pen name Michael Masterson, created it and has applied it dozens of times. There are four steps in this formula, and Mark shares them with us on today’s episode of Freedom Fast Lane.

After growing a business to $65 million in four years, Mark took the process and duplicated it over and over again. Entrepreneurs who apply this process in their businesses experience success, and you can too.

Marketing is everything, and copy is king. Once you have those nailed, your business growth will take off.

Learn the four stages to making your business grow from zero to one million, from the man who made the secret sauce himself.

Key takeaways

  • Figuring out what you’re selling, and how you’re selling it
  • Developing backend products to market to existing customers, and frontend products for new customer acquisition
  • Hiring people for structure to support further growth
  • Incentivizing people to keep the hunger to grow

Connect with Mark

Check out Mark’s work, under pen name Michael Masterson on his website here: www.michaelmasterson.net

You can also find some of his personal writing here: www.markford.net

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Direct download: FFL_MARK_FORD_EDIT_VSN_2_MIXED.mp3
Category:general -- posted at: 8:00am EDT

Playing the stock market can be fun, but it’s high risk. Smart entrepreneurs understand that investing for cash flow is the right long-term play.

One of the best vehicles for this is real estate investment. And with years of experience in the industry, Jason Hartman is the man who can tell you how to do it.

Jason has utilized his own experiences and in-depth knowledge of the industry to build a company that helps others to fulfill the American dream of financial freedom through purchasing investment property.

In this episode of Freedom Fast Lane, Jason will be walking you through the key things to take into consideration when looking to make a sound real estate investment.

From understanding which markets to invest in, to leveraging your investment and earning your return through several different dimensions.

Your return on investment from turnkey properties could be more lucrative than you first thought.

Key takeaways:

  • Where to invest in the real estate market cycle
  • The importance of making direct investments
  • Leveraging turnkey investments in the repayment of debt

Connect with Jason

You can learn from Jason through his podcasts, educational events, referrals and mentoring. Find out more on his website JasonHartman.com.

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Direct download: FFL_Jason_Hartman_EDIT_VSN_2_MIXED.mp3
Category:general -- posted at: 8:00am EDT

Not a lot of people like to talk about it, but the fact is that many entrepreneurs don’t actually care about their businesses.

They only care about the cash flow it produces. That’s why they got into it.

But the idea of spending 15 hours a day working on a business they don’t care about, that they just want the cash flow from, sounds like a really terrible life.

What often happens is this: an entrepreneur builds a cash flow business, ends up paying off their debt, and they’re are able to pay their bills.

Sometime after that happens, they begin to complain about being handcuffed to their cash flow business.

In this episode of the Freedom Fast Lane podcast, we share a clip from the 2015 Freedom Fast Lane Live Q&A session with Gary Vaynerchuk explores this idea. He shares how to get over the fear of going backward, and how to step back and use what you’ve learned in building that cash flow business to start something new that you actually care about.

This is how empire builders think. If you want to start thinking like an empire builder, you need to surround yourself with them.

The best place to do that is at this year’s Capitalism Conference, held December 7-9 in Austin, Texas. Grab your tickets today so you can get the playbook for how to build your empire.

Direct download: FFL_F2L2_Clip_GaryVee_WastingTime.mp3
Category:general -- posted at: 4:50pm EDT

Robert Herjavec probably sees more deal flow in a week than most people see in a lifetime, and every business he invests in must be successful.

What is the common thread among those businesses he invests in? Leadership that thinks big.

Today’s episode of the Freedom Fast Lane podcast features a conversation with Robert about reaching his $50 million goal before he turned 50, and how to think bigger than $50 million in annual sales.

The clip comes from his appearance at the 2015 Freedom Fast Lane Live even in Austin, Texas — an event which has grown into The Capitalism Conference.

To be able to go from a small company to a great enterprise, you have to be able to inspire others. You must be in the right market, but the greatest entrepreneurs are adaptable as business changes all the time.

Learn from empire builders, investors, millionaires, and billionaires at The Capitalism Conference held this December 7-9 in Austin, Texas. Grab your tickets today.

Key takeaways:

  • Reaching $50 million before turning 50
  • Spotting growth potential and making it happen
  • Finding the right businesses to invest in

Connect with Robert Herjavec

For more information on Robert’s investments, go to www.robertherjavec.com.

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Direct download: FFL_Robert_Herjavec_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 11:27am EDT

Shakil Prasla has a unique business model which generates a huge passive income.

Acquiring a business bypasses the time spent on building a business from scratch.

But, when you get a business which hasn’t been reaching it’s full potential, how do you change it into something which makes you money without you needing to spend all of your time on it?

Shakil buys online companies for as little money as possible, sits in the owner’s seat, and delegates systems and processes to a manager.

This has allowed him to purchase eight different online businesses, all of which he has turned into profitable enterprises which makes him money while he has little involvement.

In this episode of Freedom Fast Lane, Shakil explains how his business model works, how he acquires new companies, and the process he takes to make his income passive.

Key takeaways:

  • How to pick profitable products for a long-term investment
  • Finding good people for a successful online business
  • Spotting growth potential in companies you’re interested in acquiring

Connect with Shakil Prasla
For more information on Shakil’s passive income business model, go to his website at www.szventures.com.

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Direct download: FFL_Shakil_Prasla_Buying_A_Business_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:30am EDT

Are you struggling to find the right people to support you on your entrepreneurial journey?

Are you surrounded by empire builders, or are the people you hang out with the most bringing you down?

You are a product of your thoughts, and a product of the people you surround yourself with.

This episode of the Freedom Fast Lane podcast features audio from a YouTube video about finding mentors.

It references another excellent podcast about building your success network, and you should definitely check it out. You can listen to that episode here, and watch the YouTube video version of this episode here.

A great place to find the right people for your success network is The Capitalism Conference, held this December 7-9 in Austin, Texas.

Come hang out with millionaires and billionaires to learn how you can build your empire. Grab your tickets here.

Direct download: FFL-HowToFindMentors-Podcast.mp3
Category:general -- posted at: 1:37pm EDT

Jesse Itzler is a big believer in checking the box and moving on. When he gets a win, he will only celebrate for a night or two, then will think about what’s next.

To build your life resume is to do as many things as you can. This means finding the next project rather than celebrating the success of the last one.

This clip is from Freedom Fast Lane Live in December 2016, hosted in Austin, Texas. Ryan speaks to Jesse on his achievements and challenges in front of a live audience.

When discussing Zico coconut water, Jesse talks about the emotional connection he had with the product and how he wanted to share the benefits with the world. After partnering with them to make it hot, Coca-Cola bought the company a few years later.

He says that his biggest challenge in being a dad is recognizing that his kids are on their own journey. Jesse and his wife try to expose them to things which are hard, which they might fail at.

There is a valuable lesson in letting your kids see things you do which are hard but rewarding. It creates a new definition of failure, that celebrates the trying rather than the outcome.

Jesse says you have to be appreciative every day of how far you’ve come. When he is faced with a new project, he thinks about how much time he has left on this earth and weighs up the time and reward vs the aggravation.

His advice to anyone starting out in business is “pick good friends, pick good mentors, and never stop”.

See more great talks like this at this year’s Freedom Fast Lane Live. Hosted in Austin, Texas on December 7th-9th, we have an awesome line-up of speakers who will be sharing motivational content on business and the journey to financial freedom.

Get your ticket here.

Connect with Jesse Itzler

Discover more about Jesse by visiting his website at www.the100mileman.com.

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Direct download: FFL_Jesse_Itzler_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 7:30am EDT

This episode of Freedom Fast Lane was recorded live at The Amazing Seller. Ryan talks about being an entrepreneur and going all in to build something bigger than himself.

When Ryan was growing up, it never occurred to him that he should wait for someone else to decide when his life should change.

After reading Rich Dad, Poor Dad, he committed himself to doing whatever it would take to be financially free. When he read that 10% of people make 90% of the wealth, he simply decided he would get to be in that 10%.

It is easier now than it has ever been to build a seven or eight figure business. The days of selling on Amazon by finding a product and throwing it online are over, and you have to think bigger than that.

Start by building your brand. Create a controlled area for your audience so you can sell to them. Be willing to suck until you don’t suck anymore.

Listen to Ryan’s presentation from The Amazing Seller for the simple roadmap to building an eight-figure business. Getting to one million is a simple formula. Getting from one million to ten million is easy if you do it right.

While you’re here, don’t forget to grab your ticket for the Capitalism Conference in Austin Texas this December 7th-9th.

If you’re a physical product seller, an Amazon seller, an entrepreneur with a big vision, if you’re building something with seven-figure potential, this event is for you. Some of the best advisors and keynote speakers will be there to support you.

Get your ticket here before they sell out.

Direct download: FFL_Amazing_Sellers_Monologue_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 10:45am EDT

Hey Fast Laners!

We are gearing up for The Capitalism Conference which is going on here in Austin, Texas, December 7th, 8th and 9th.

I have had several great conversations with both our Backroom members, and some of our Tribe members who have that $1 million in sight (or have it in their rear view mirror, who have hit a certain point). They're not quite sure how they're going to grow their business from where it is to really what they want it to be, and they want it to be as big as possible.

They want to have as big an empire as possible. They want something that maybe they can build and sell some day.

I wanted to put together an episode for you that went over the three areas where you need to be investing if you want to grow beyond that $1 million mark. These are the three areas that once you have a product up and selling in the world, are really going to exponentially grow the company.

Direct download: FFL_3areasmultiply_Final.mp3
Category:general -- posted at: 10:18am EDT

I've built the eight-figure empire. Now I'm taking what I know and I'm building the nine figure empire.

But I've never done that before. So I've invited a group of entrepreneurial empire builders and business thought leaders who have built eight- and nine-figure companies, who have built billion-dollar empires, to share all of their best strategies with me and some other entrepreneurial empire builders in Austin, Texas this December 7th, 8th, and 9th at The Capitalism Conference.

Together we're focusing on those three areas, and you can join us.

Direct download: FFL_Empires_CapConPromo_102617.mp3
Category:general -- posted at: 9:26am EDT

Amazon is full of entrepreneurs looking to take their physical product brand to the next level. For business owners entering the market, it can be daunting to see so many products dominating so many niches.

Is it even possible to compete anymore?

Casey Gauss founded Viral Launch to help Amazon sellers find what’s possible and has helped physical product brands make huge profits.

They’ve worked with 5,500 brands, and have an incredible perspective on the space which gives them their biggest advantage.

Potential Amazon sellers are often intimidated by the perceived market domination of competitors. Casey talks about why the perception isn’t the same as the reality.

On this episode of Freedom Fast Lane, Casey explains how he helps brands to source products understand what markets look like and how profitable they are, and how to optimize listings for maximum conversions.

Having helped on over 20,000 product launches on Amazon, Casey knows how to drive sales as quickly as possible.

If you’re a business making six figures a month, you will also learn how to take the next step to seven figures in this episode. Casey is still in his 20s and has a team of 30 people at Viral Launch. Here he shares what he learned when growing his business to the next level, and the tips for how you can do the same.

Key takeaways:

  • Is there still room for new businesses to make a profit on Amazon?
  • How physical product owners can make the pivot from six to seven figures a month
  • Going after overlooked niches for success on Amazon

Connect with Casey Gauss

Take a look at Viral Launch and check out their new Market Intelligence tool to help you make the best decisions with your next Amazon market.

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Direct download: FFL_Casey_Gauss_Costa_Rica_Edition_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 8:00am EDT

The key to financial freedom is predictable cash flow, not a pile of cash sitting in the bank. How do you create an investment strategy so that you can get to a stage where you don’t have to work anymore?

In this episode of Freedom Fast Lane, we are joined by the cash flow savage Mauricio Rauld. Filmed at one of our Backroom events in Costa Rica, we talk about what entrepreneurs can do to get cash flow to ultimately feel satisfied.

If you have a million dollars in the bank, see it as how much money you can make in a year from cash flow investments. When your cash flow is predictable, you get comfortable enough to take strategic risks to continue to grow your income.

Mauricio calls himself asset agnostic. He’s into alternative assets, like mobile park home investment. You’ll never see him putting his money into Wall Street, and yet his income rivals those who do.

Be prepared to take advantage of opportunities by being aware of and paying attention to what’s going on in the market. Four Peaks Capital Partners, Mauricio’s company, have got this refined which is why they are able to give their investor partners double-digit percentage returns every month.

Key takeaways:

  • Asset investment for more cash flow and lower taxes
  • Partnering with other businesses for a passive income
  • Planning for investing when a down cycle hits

Connect with Mauricio

Check out Four Peaks Capital Partners to take the first step toward generating a huge passive income: https://www.fourpeakspartners.com/

Maurico on Twitter

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

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Direct download: FFL_MAURICIO_RAULD_EDIT_AD_VSN_1_MIXED.mp3
Category:general -- posted at: 12:24pm EDT

Want to safely keep money liquid, accessible whenever an investment opportunity arises, while earning tax-free interest with no risk of losing the money?

In this episode of Freedom Fast Lane, Sam Prentice of Wealthpoint shares the mindblowing financial possibilities of using his capital warehouse strategy. This allows entrepreneurs to ‘participate in the upside without having risk in the downside’.

By using a life insurance policy which pays a rate of return based on market performance, you keep money in your pocket.

Sam shares how strategy allowed one of his clients to create an additional $8 million to his balance sheet, and how simple it is for you to do it too.

Instead of having money sitting in a bank, move it to your capital warehouse. Earn tax-free interest on it, and wait for the right opportunity in the market cycle or in your business to deploy that capital.

Key takeaways:

  • How long-term debt can create huge ROI
  • Keeping money liquid to avoid investment opportunity costs
  • Turning an $800k loan into $8m of cash flow

Connect with Sam

Head over to GoWealthpoint.com to start making tax-free interest on your money.

Sam on LinkedIn

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Direct download: FFL_Sam_Prentice_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 10:36am EDT

Ryan Daniel Moran has been called an Amazon Expert and is well-known for his ability to maximize profits by creating raving fans, not just customers. Ryan believes that entrepreneurs and business owners are best positions to go out and make the change they want to see. He believes that entrepreneurs can execute faster and more effectively than many major brands. In this episode, Ryan shares his “12 Months to 1 Million” strategy, the two functions every business should have, and great customer management techniques.

How To Create Raving Fans

Ryan clarifies that just selling a product should not be the end goal for businesses who want to create a strong brand loyalty, or what he calls “raving fans.” His emphasis is that business owners have to shift their mindset from managing products to managing customers. If done correctly, he says, internet entrepreneurs can build a business with repeat customers, as well as rank new products much faster.

The Two Functions of a Business

The function of a business is not to sell products, says Ryan. According to Peter Drucker, getting customers and keeping customers are the two things businesses need to focus on. Listen to this episode to hear how Ryan offers tested strategies that accomplish those two goals. In this episode, He talks about the importance of creating a backend process by which to capture customer information, and how external links back to your Amazon products can increase your ranking in a very short amount of time. He also gives several suggestions on how to better engage customers.

How “Punting” your payday may be the most valuable thing you can do

In this episode, Ryan talks about the instinct to see product sales as the win, and how the desire to “cash a paycheck” may be hurting some internet entrepreneurs. He offers instead the idea of “Punting your paycheck” to help your business grow. This means shifting profits and focus on what happens to the customer after they have received your product. From Buyer’s clubs, Opt-ins, private Facebook groups and Amazon channels that target your specific audience, Ryan’s insight in this area is a must for anyone selling online.

Creating a Launch-Like Experience

In this episode, Ryan explains that rankings and product placements online can dramatically shift for the better if a few simple actions are followed. From generating hundreds of product reviews in a short amount of time to increasing sales, Ryan says creating a launch-like experience allows new or seemingly unknown products to surge ahead of the competition, even when those products are offered by big brands. In this episode, he walks through the process in just a few easy steps, so be sure you listen.

Outline Of This Great Episode

  • [2:00] Ryan Talks About the power of Entrepreneurship
  • [4:30] Ryan Talks about Why He Became an Entrepreneur
  • [5:20] Ryan Gives Insight on “Early” Marketing models, such as channels and tradition launches and their relevance today.
  • [8:00] Ryan talks about how to create raving fans that are loyal to your brand
  • [11:45] Ryan introduces his “12 Months to 1 Million” Strategy
  • [13:10] The importance of knowing who your audience is and what products can best serve their needs
  • [17:00] Ryan talks about how Amazon is revolutionizing how traditional retail products are being sold, plus a product trend that business owners should be aware of
  • [18:30] Ryan talks about Peter Drucker’s two functions of business - getting customers & keeping customers
  • [19:30: Ryan talks about how to manage customers well, not just products
  • [20:30] How traffic sources can improve your Amazon ranking
  • [24:30] The importance of a backend process and how this adds value to your business
  • [26:30] Strategies to create customer engagement
  • [28:00] How “punting” your payday may help you in the long run (Direct Response)
  • [33:30] Leveraging channels to get more content in front of people
  • [36:00] Creating a launch-like experience in 4 parts
  • [37:30] 4 ways to successfully promote your products
  • [46:00] Recapping the process & conclusion

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

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 Casey Gauss, the smartest person that no one talks about, is a genius when it comes to creating success as an Amazon seller.

His company Viral Launch has more data than anyone else in the same space, and are able to track Amazon trends and profitable niche markets effectively for their users.

The main demographic who are struggling to boost their Amazon sales are the ones who had success early on. They think the same tactics will carry them forward without needing to reevaluate their product range and process.

Casey tells us how the competition is heating up and how tactics are changing every day. So if you’re not willing to be a student of what’s working on Amazon right now, then your success is going to take a hit.

Market Intelligence is the data tool every Amazon seller needs to be able to identify what untapped niches there are. There’s still so much opportunity for huge success on Amazon, but you have to know where to look and you need the data to back it up. Market Intelligence does that for you, letting you focus your time on selling great products while they stay ahead of the curve for you.

Key takeaways:

  • How Amazon sellers can grow and continue their success
  • The biggest make or break decision when selling on Amazon
  • Using Market Intelligence to find your next profitable product

Connect with Casey Gauss

Take a look at Viral Launch and check out their new Market Intelligence tool to help you make the best decisions with your next Amazon market.

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Connect with Ryan

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Subscribe to Freedom Fast Lane

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Direct download: FFL_CASEY_GAUSS_EDIT_VSN_1_MIXED.mp3
Category:general -- posted at: 5:56am EDT

If you’re making sales on Amazon but are struggling to convert through your own channels, you probably haven’t built a brand.

During the recent Content & Commerce Summit in Los Angeles, Ryan caught up with the incredible expert marketer Ezra Firestone to discuss strategies for positioning your company as a business that takes orders from Amazon — not an “Amazon business."

Ezra Firestone is an expert when it comes to building a brand and community. He’s the CEO of Smart Marketer, Inc. and founder of Zipify Apps, a company building solutions for Shopify stores. Plus, he is speaking at The Capitalism Conference in Austin, Texas this December.

Ezra teaches business owners the trick to turning cold advertising into profit. It starts with focusing on building your brand (not just your Amazon store) and being willing to test strategies for engaging your audience.

In previous episodes with Ezra, we’ve discussed ways eCommerce entrepreneurs can leverage Facebook Messenger to add more customers to your business.

This time with Ezra, Ryan zeroed in on his belief that if you’re making sales on Amazon but struggling to convert through your own channels, you haven’t built a brand.

On this episode of Freedom Fast Lane, Ezra talks to us about the solid strategies for building a brand beyond Amazon, strategies for turning social media views into conversions, and creating a long-term view of your model using a direct response funnel.

Plus, Ezra shares an exciting new solution by Zipify Apps called Zipify Pages, which allows Shopify users to create landing pages quickly. Zipify Pages gives entrepreneurs the ability to write long-form sales pages which they can test and optimize to turn visitors into converters more effectively.

Key takeaways:

  • Building a brand which is bigger than its Amazon sales
  • The strategy for turning social media views into conversions
  • Using Zipify to create a long view of your model with a direct response funnel

Connect with Ezra

Check out Smart Marketer for loads of great content on how to build your eCommerce site with an effective marketing strategy.

Ezra on Facebook

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Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL_EZRA_FIRESTONE_EDIT_VSN_1_MIXED_1.mp3
Category:general -- posted at: 6:01am EDT

Building any kind of empire is hard work, but it also has to be smart work. This episode is a recorded conversation between Ryan and one of his mentors, Geoff Woods. As Ryan has been building his own empire he has come to a place where various kinds of frustration have set in. He knows he needs to be doing something different but isn't sure what it is. So he asked Jeff to speak to the issues and give him insight into what he needs to do next. As you will hear in this conversation, Ryan got some of the best advice he could get. You won't want to miss this one. Seriously.

We think we’re being clear about our goals, but are actually only broadly stating them.

One of the most important things that became clear for Ryan in this conversation with Geoff Woods was that his goals have not been specific enough. He can state them in broad terms but when it comes to drilling down into the details of what will make each of the goals a reality, Ryan was a bit fuzzy. This conversation Jeff pushes him to clearly define the needed steps toward his goals so that he can take the precise action required to bring them about. Geoff's insight is so clarifying you will get incredible value from what he shares.

Can you step away from your business for 6 weeks and see the value go up?

Anyone who considers themselves to be a business owner needs to ask this question, “Can I step away from my business for 6 weeks and the value of it still go up?” If you can't honestly answer that question with an emphatic “Yes!” then you can't rightly call yourself a business owner. In some way, the business still owns you. Of course, we all have to get to that point over time, but the question helps to clarify where we are in the process. Geoff Woods shares some of the additional questions Ryan needs to ask himself about the action required to move him to that point in his business endeavors on this episode. You could hear the entire conversation on this episode of Freedom Fast Lane.

The owner’s job is to be the recruiter and coach who equips others to fuel business growth.

Every business requires the ground level work to establish a valuable product or service that can then be offered for sale. But the point comes when the owner of the business has to step out of those ground-level roles in order to scale things to a greater degree. That's when multiplication begins. It's when the business really starts to have an impact. Geoff Wood says the owner's job is to be the recruiter and coach of the business who recruits the right people for the right roles and then equips them to build out the systems that will fuel growth long-term. Don't miss Geoff's advice, given to Ryan in a one-on-one conversation.

As you build your empire you need to hire empire builders.

Part of building a business empire is knowing that you can't do it on your own. When your business reaches a high enough level, the people you bring alongside to help you build the empire have to be of the same mindset and empire building nature that you are. In other words, you need to hire empire builders who can do so inside your organization. You want people who have the attitude that they are going to conquer the role they've been given, regardless of the obstacles. In this conversation, Geoff Woods describes what those people look like and some of the ways you can find them, so be sure you listen.

Outline Of This Great Episode

  • [0:22] Ryan’s explanation of why he’s eating humble pie on this episode.
  • [3:14] Learning what to focus on: applying the one thing.
  • [8:12] The critical problems keeping Ryan from fulfilling his vision at this point.
  • [12:44] The dream team Ryan would assemble if he were starting all over.
  • [17:35] The number one role Ryan needs to fill in his company.
  • [25:58] 3 things high level hires need to do in order to keep their jobs.
  • [27:22] How to apply these principles with a business already established.
  • [36:02] Why Geoff helps people ask questions they should be asking themselves.

Action Steps From This Episode

FOR GETTING STARTED: Refine and build a very clear, compelling vision for where you are headed. You won’t go anywhere intentional or worthwhile without it.

FOR GREATER SUCCESS: Continually be discerning what “one thing” you need to do in order to get you the most traction toward your overall goal. That’s what makes for multiplying gains in any endeavor.

Connect With Today’s guest: Geoff Woods

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

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P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-Geoff-Woods-Empire.mp3
Category:general -- posted at: 6:00am EDT

As a business grows it’s tempting to take the route of raising capital - and in some instances, it’s entirely appropriate. But how do you know if you should take on equity partner? That’s a huge step and it can be a risky thing to give away some of your company. In this episode of Freedom Fast Lane, Ryan answers a listener question about when it’s right to take on an equity partner. Ryan’s insight into the things that make a business grow are very helpful when it comes to assessing the timing on this sort of thing, so if you’ll take the time to listen you might come away with a different perspective than you had before listening. And you’ll be better off for it.

Equity partners are not only about getting more funds.

When you hear the term “equity partner” you probably think one of two things: #1 - You’re giving away part of your company (true). #2 - You’re doing it to get more money (half-true). The purpose of any kind of equity move, including the addition of an equity partner, is not just about the cash that will be infused into your business. It’s also about the things you can do with that cash and how they will amplify your ability to scale and grow your company. But there are even more benefits to bringing on equity partners, including what they bring to the table in terms of experience and counsel. Ryan’s got a boatload of advice to dump on you regarding equity partners, so be sure you listen to this episode.

Taxes are really about whether you should make your own choices or others should make them for you.

As Ryan was recording this episode he was in the process of writing a HUGE check for his quarterly taxes and he used the opportunity to make a point about taxes, government programs, and why it’s always better for those who are successfully generating money to keep it instead of giving it to the government. Ryan makes his case on this episode - and it’s sure to give you food for thought. So stick those earbuds in and hit “play” on this episode of Freedom Fast Lane.

How do you deal with haters most effectively? You don’t if you’re smart.

Ryan receives questions quite often about how to deal with haters - those people who feel it’s their duty to let you know how badly you’re doing, how wrong your cause is, or how disappointing your products are. In this episode, he gives a response borrowed from one of his friends and mentors, Jesse Elder. How does Ryan deal with haters? He doesn’t. If you’re curious what that means you can hear the full-blown response and the reasoning behind it, on this episode.

Entrepreneurs are commissioned to fix the problems government creates or can’t solve.

That’s a loose version of a belief Ryan expresses quite often, and he believes it with all his heart. Capitalism is the economic system that enables any person (even you) to create products or services that bring benefit to the world and be paid handsomely for doing so. Then you have the ability to employ people, support causes you believe in, and address issues around you that you feel a compulsion to address. It’s from this perspective that capitalism drives innovation and change in our culture and Ryan’s on a mission to encourage and enable capitalism. You can hear his rant about the benefits of capitalism on this episode of Freedom Fast Lane.

Outline Of This Great Episode

  • [0:16] How you can find the Freedom Fastlane TV episodes.
  • [1:11] Why money in people’s pockets is always a better investment than giving money to the government.
  • [6:28] When are equity partners a good idea?
  • [10:19] What’s the best way to deal with haters and trolls?
  • [13:09] A case study from a FFL tribe member’s business - and Ryan’s advice to go to the next level.
  • [20:02] Why capitalism drives innovation and change.

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran


P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-equity-partners.mp3
Category:general -- posted at: 6:00am EDT

A-Players are those people who do everything a notch or two above everyone else. And while that may not sound like such a big deal it makes a world of difference when it comes to productivity, morale, and team dynamics. Get more than one A-player on your team and the results become exponential. Russell Brunson says if was starting all over, building a business from scratch, the first thing he’d do is refine his mission and product idea, then he’d go find A-players to help him make it happen. He goes into an amazing amount of detail on what he’d do in this episode, so be sure you listen.

Finding A-players for your team is the key to amazing success.

One of the things you’ll notice about Russell Brunson is that his success seems exponential. And it is for a very simple reason: He finds and hires the very best people to be part of his team. They are the A-players, the ones who are self-motivated, incredibly good at what they do, and who buy the vision of his companies and get behind it full force. Russell says any company that is struggling is probably not building a team to begin with, and those who have are probably not finding the best players for the team. Russell knows what he’s talking about from mistakes he’s made along this line in the past. Find out how he remedied his problem and found A-players, on this episode.

An A-player is worth 30 times more than a B-player. Find them.

It’s easy to find people to do the work you need done in your company. But it’s extremely difficult to find the RIGHT people, with the RIGHT skills and attitude and drive, to do the RIGHT jobs that will move you forward. Russell Brunson says it’s absolutely vital for massive success to find the A-players who will move your company forward. They free you up to do what you do best and amplifies everything your company does. Find out how he goes about doing that on this episode.

It’s fairly consistent what it takes to get to $1M in revenue.

When Ryan described the typical FFL listener - a physical products brand owner who’s approaching or has reached $1M in sales - he asked what advice Russell would give those people about how to reach their next level of success. Russell said it’s not difficult. The same things that enable one company to go from $1M to $10M are the things other companies have to do as well. It has to do with delegation to the right team members, systems and processes, and getting out of your own way as an entrepreneur. You can hear all of Russell’s advice for owners of physical products brands in this conversation.

Will you coast to the end of the year or will you double-down and make more happen than ever?

When your business is doing well you can get complacent, feeling you can afford to sit back and watch your profits come in. But you may find that it’s not very fulfilling to do that. You’re an entrepreneur, you’ve got to be creating, growing, and building something of value. What would it mean for your business if you decided to double-down on your effort until the end of the year? What if you invested in yourself and your company by getting the help and insight you need to make greater success happen? The Capitalism Conference is coming up and it’s an event that will undoubtedly be the biggest thing to happen to your business - ever. Find out more on this episode.

Outline Of This Great Episode

  • [0:22] Hanging out with Russell Brunson and how he’s made a name in sales funnels.
  • [6:53] Russell’s suggestions for physical products brands to infuse personality into their brand.
  • [9:11] Is it possible to build an audience after products are already being sold.
  • [10:36] Funnels for people who are selling physical products.
  • [14:33] Russell’s observations about what makes people stand out.
  • [20:03] How Russell is able to run so many things and get so much done.
  • [24:34] The best way Russell has found to deal with the frustrations of growth.
  • [26:46] What serves as motivation for Russell these days.
  • [29:17] Advice to get from $1M to the next level.
  • [32:00] How Russell has changed Ryan’s life: Ryan’s personal story.

Action Steps From This Episode

FOR GETTING STARTED: Find your face, mission, and message to firmly establish your brand.

FOR GREATER SUCCESS: Infuse personality into your brand, even if it’s a physical products brand. People buy more from people than they do from brands.

Connect With Today’s guest: Russell Brunson

Resources Mentioned On This Episode

 

P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-Russell-Bruson.mp3
Category:general -- posted at: 6:00am EDT

James Altucher had generational wealth created. But then he lost every dollar, his home, and could barely afford to buy diapers.

This happened not just once, but several times.

At a turning point, James realized he had to look at why this was happening and fix the cause.

And in studying his behavioral patterns, he realized that there were very important, but basic things in his life that he had to keep track of.

In this episode of the Freedom Fast Lane podcast, James shares how to achieve real freedom following four guiding principles for a healthy lifestyle, as well as the investment strategies he would have told his 20-year-old self to follow.

Subscribe on iTunes, Stitcher, Google Play and YouTube. And be sure to check out Capitalism.com for more great shows.

Direct download: FFL_Altucher_Edit_INTRO_VSN_4_LINKS_1_-_Correct.mp3
Category:general -- posted at: 4:14pm EDT

There is a lot of talk these days about the economy - specifically, the talking heads are saying that we are in an economic bubble that is about to burst. The problem is that most people who are talking about it have something to sell. They're hawking their “solution” to the problem. So what’s the real story? Can you even know? On this episode of Freedom Fast Lane Ryan is going to tell you why it doesn’t matter if we’re in an economic bubble or not - and what you should do either way, so be sure you listen.

Where is the greatest opportunity, no matter what the economy is doing?

Whenever there is a lot of speculation going on regarding the economy you need to be careful. Nobody knows the future so it’s dangerous to take anyone’s advice as gospel. But one thing you can be certain of is this: in every economic climate there are opportunities that can be found and you need to be looking for them. THAT is where you’ll get the best return on your investment and where you’ll find yourself able to leverage profits to build even more revenue. Where are those opportunities right now? Ryan tells you what he thinks, on this episode of FFL.

Why “Are we in a bubble?” is the wrong question.

It really doesn’t matter if we are in an economic bubble or not. Don’t misunderstand, you need to know what areas of the economy provide opportunities, but you don’t need to worry about a crash. Instead, you need to figure out where those opportunities are and get busy making the most of them. Right now, that seems to be in the realm of business. Find out why Ryan is not making many stock investments or real estate investments right now and is instead, doubling-down on his own businesses.

Why you should double-down on your business, or build one if you don’t have one.

There are areas of the economy that have historically been very profitable - real estate, for example. But in times where the market is incredibly high and the professionals in that niche are working hard to maximize returns, it doesn’t make much sense for you to step into the market with an expectation that you can find great opportunities. Instead, you’ll be better off working toward something you have a much greater degree of control over, your own business. On this episode Ryan tells why building your own business is the smartest move and what you can do to maximie your profits once you get it rolling.

Higher margin products could be the next step for business profitability.

Toward the end of this episode, Ryan fields a question from one of his students about how they can build on the current success of their company. At $200,000 in sales per month this company needs something significant to focus on and Ryan gives them just that. His advice is that they find a product with a higher profit margin. That will enable them to build a broader customer base, make buyers into customers, and gain additional income they can roll into marketing in order to create greater exposure and bring in new leads. It’s one example of the kind of expertise Ryan gives his students regularly so listen to find out how you can get in on the FFL Bootcamp and learn how to build your own business.

Outline Of This Great Episode

  • [0:16] What you can expect on this episode.
  • [1:13] Are we in an economic bubble?
  • [4:32] The number one investment you should be making now.
  • [5:00] The first place to go to sell an ecommerce business.
  • [6:57] The best way to generate traffic to a new business.
  • [9:46] The next step for an existing business: a coaching tip.

Action Steps From This Episode

FOR GETTING STARTED: Get your mind straight about financial gains: you don’t need to worry about whether the economy is going to tank. You need to assess where the greatest opportunities are and get busy there. For most people, that’s going to be in building a business.

FOR GREATER SUCCESS: Create product options that have higher margins. It will enable you to build your customer base, make buyers into customers, and gain income you can then roll into marketing.

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran


P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

 

Direct download: FFL-bubble.mp3
Category:general -- posted at: 12:00pm EDT

 

Everybody wants to invest in things that yield a profit - and everyone wants guaranteed returns. The first desire is important: it motivates you to do research and invest wisely. The second desire is a pipe dream: you can never guarantee a return because you can’t predict what will happen with all the variables involved. So pursuing good investments is a good idea - and creating an investment strategy based on what you learn in your research pays dividends in and of itself. On this episode, Ryan shares what he’s doing now that he has an influx of cash from the sale of one of his businesses and what he’s determined are his best bets for investments. In essence, he’s sharing his own investing strategy, so don’t miss this episode.

Entrepreneurs are good at making cash, they are bad at keeping and growing it.

One of the things Ryan has noticed in his years as an entrepreneur is that those who have been successful at making a lot of money AS entrepreneurs are typically not as good at keeping that cash and making it work for them. He believes that part of the benefit successful entrepreneurs can create in the world is the growth of wealth which then serves to create more jobs and fuel the economy. On this episode, Ryan gives you a peek into his own investment strategy - with details about the things he’s investing in right now for passive income and growth of his personal capital. He not only shares what he’s doing, he also tells you why.

In some cases, the only thing you should be investing in is your own business.

Investments sound exciting and the prospect of putting your money someplace that it can grow without much effort is very appealing. But if you are still working a 9 to 5 job and running a side hustle or part time business on the side, Ryan says that you’ll receive a far greater return if you put that cash into the growth of your business. When you do that you’re creating a machine that can generate more income over the long haul and it’s more likely to succeed because you’re greasing the gears with financial lubricant, so to speak. Find out why Ryan believes that’s the best approach to investing for many new entrepreneurs, on this episode.

Attention and audience are currency, they are assets that can be turned into cash flow.

One of the things Ryan has said on previous episodes of the podcast is that he’s leery of investing his money when markets are high. It’s like trying to catch the very last bit of a good thing, and it’s risky. In times where investment returns are not as certain he’d rather invest his money in things that will position him well for the future. One of those things is advertising. He’s putting some of his funds into promotions and getting more people onto his mailing list. In his mind, doing that is setting him up to make use of that list of followers to sell his own products should the market turn down. You can hear more from Ryan about how he’s investing his money, on this episode of Freedom Fast Lane.

Here’s why investing in companies that are experiencing hard times is a good move.

There have been a lot of interesting news items lately about companies that are having an image problem, and sometimes it’s more than just their image. The recent United Airlines fiasco about how they dragged a man off one of their planes is an example. Ryan says that when those kinds of things happen to a well-established company, their stock tends to go down. But in his mind, if the company is a stable company otherwise and is well run overall, he’ll actually buy stock when things like that happen. His assumption is that the company will rebound and stock prices will rise again as a result - and he has a win. You can get a bit further into Ryan’s “investing brain” on this episode.

Outline Of This Great Episode

  • [0:24] Investing: It’s problematic when the markets are at all-time highs.
  • [3:26] The power of “normalizing” a windfall of cash.
  • [5:00] Why Ryan is not going to buy cryptocurrency.
  • [6:01] The strategy Ryan is following: Cash flow first - long term wealth second.
  • [7:46] 3 goals Ryan looks for in investments.
  • [8:33] How you can know if the only thing you should invest in is your own business.
  • [10:20] Cash flow funds and syndications: one of the places Ryan is considering.
  • [13:55] It’s always a good idea to buy the stocks of good companies at good prices.
  • [18:20] It’s good to buy companies that you can impact (Oprah does this).

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-investing-now.mp3
Category:general -- posted at: 6:00am EDT

These days when you hear about a company selling for billions of dollars it's easy to fall prey to the myth that every internet-based company has that possibility. But that's not the truth. Most product-based companies or e-commerce companies only sell for two to three times their annual revenue. But there are things you can do to tweak your company structure and brand so that you can get more for your company when and if you're ready to sell it. On this episode, Ryan discusses 3 small tweaks that any business owner can make to his business to get a higher evaluation for their company.

Shame on you for failing to pivot and remaining stuck in a business you’re unhappy with ~ Gary V.

At the Freedom Fast Lane event in 2015, Gary Vaynerchuk famously said, it is a shame for anyone to fail to pivot their business at the right time and remain stuck in it to their own unhappiness. What he saying is that those of us who are building a business need to resist the temptation to hang on to what is safe instead of making changes that will make our business more profitable and therefore more attractive to a potential buyer. If you think you might sell your business some day in the future you want to make sure you're building in things that will get you the highest price possible on that day. Find out some simple things you can do that will make a huge difference, on this episode.

Get a higher evaluation for your company by controlling your audience.

Many of the listeners of Freedom Fast Lane sell products on Amazon. It's a great marketplace for anyone to start their own business and has proven to be a very successful sales channel even for well-established brands. But Amazon can only take you so far. The fact that you don't have direct contact with every single one of your customers makes it difficult for a prospective buyer of your business to feel secure about your income figures. That makes them less optimistic about the value of your company. How do you fix that problem? You need to do everything you can to connect with your own audience in a personal way and have the ability to control the communication that goes out to that audience. That little tweak alone will sometimes double the price you're able to get for your company. Discover more tweaks like this on this episode.

A compelling brand story can increase your company’s evaluation when you’re ready to sell.

One of the reasons that extremely successful companies ARE successful is it they are able to tell a story about themselves that draws in people who think or feel the same way. It's called a brand story and it is one of the things you can do to position your company in such a way that should the day come you want to sell it, the value of your company in the buyer's eyes will be greater. This episode includes three simple tweaks that if done right, can make your business more profitable when it comes time to sell. Don't miss this one.

If you want to get more for your company make sure you have clear systems and processes.

Put yourselves in the shoes of a prospective buyer who is looking for a company to purchase. What sort of things would need to be in place in order for you to feel comfortable that after you purchase the company it would continue to thrive along the lines that it has in the past? Thinking about your own business from that perspective can help you put in place systems and procedures that will be very appealing to a prospective buyer someday. Those are the things that enable them to feel comfortable that the company could be run without them and still be very profitable. Ryan shares a number of great tips about getting a higher evaluation for your company when it comes time to sell, on this episode.

Outline Of This Great Episode

  • [0:24] Squashing some misconceptions when it comes to selling a business.
  • [3:51] Tweak #1: Control your own audience.
  • [7:50] Tweak #2: A compelling brand story.
  • [10:45] Tweak #3: Clear systems and processes.

Resources Mentioned On This Episode

 

Direct download: FFL-Higher-Evaluation.mp3
Category:general -- posted at: 6:00am EDT

Establishing a premium products brand is no easy task. The higher price point that is characteristic of premium products scares most brand builders away. They’d rather settle for a more affordable product that appeals to a broader audience. They believe that approach will generate more sales. But more sales are not what is most important when it comes to premium products. Product quality and a commitment to excellence are what sets them apart. Ryan’s guest on this episode is Chris Ashenden, founder of Athletic Greens. In this conversation, he shares the journey from small startup to becoming a premium products brand that does things outside the realm of what’s normal, on a number of levels.

Why your product is the best possible marketing tool you have.

When building a premium products brand, a commitment to producing the best product available is vital when it comes to marketing. It's not only about the number of eyeballs that see your advertisements nor is it only about getting big-name influencers to endorse your product. Your product itself sets a standard that is hard for the competition to reach, much less exceed. That in itself sets you up for higher pricing and a more loyal following in the end. Ryan digs deep into the journey of Athletic Greens with the company’s founder, Chris Ashenden, on this episode of Freedom Fast Lane.

Nutritional product sales using a subscription model: Unheard of but incredibly successful.

Recurring monthly income is a gold mine when it comes to e-commerce. But it's not the typical way a product based business is able to operate. But the team at Athletic Greens has learned how to make it happen for their premium product green supplements. If you're at all curious how they were able to set up a subscription-based model that retains customers over the long term then you will want to hear this conversation between Ryan and the company's founder, Chris Ashenden. Chris thinks way outside the box and what he shares will challenge you to rethink what you know or think you know about product-based businesses.

If what you’re doing doesn’t match your brand mission you need to stop it.

As Chris and his team built the Athletic Greens brand they did all kinds of things to both learn who they were as a company and to figure out the best ways to market and sell their products. That is normal for most businesses but the unique thing about what happened in their journey is that though many of the things they tried were very profitable, they gave them up when they realized those things didn't match their brand mission. Initially they took a hit financially, but in the long run, those decisions served to move their brand forward like nothing else. Find out why Chris believes that brand consistency matters more than sales volume, on this episode of Freedom Fast Lane.

Knowing and targeting your audience gives greater success than broad stroke marketing campaigns.

Every company has to determine how it is going to go about marketing its products. Marketing is the lifeblood of customer acquisition and company profitability. But the common approach to marketing is not always the best. The Athletic Greens team determined that they were better off taking the time to discover the type of person who is most likely to use their products and then target them, and only them. On this episode founder Chris Ashenden describes the benefits they have seen from doing targeted, smaller marketing campaigns.

Outline Of This Great Episode

  • [0:22] Ryan’s prediction about how much this episode is going to help you.
  • [3:53] Why athletic greens has become so much more successful than its competition.
  • [6:28] The impact influencers have and the most natural way to get their attention.
  • [7:28] How and why Chris’ team developed a subscription model for their products.
  • [13:26] Carrying the momentum gained by a mention in The Four Hour Body.
  • [17:27] How Athletic Greens approaches marketing and promotions.
  • [21:15] How company growth did not translate into success.
  • [24:00] Sticking to their guns when it comes to premium pricing.
  • [28:58] Why the marketing approach Athletic Greens takes is slow but steady.
  • [33:47] Advertising priorities: audience targeted, smaller campaigns.
  • [38:09] Has being on Amazon changed the overall strategy of the business?
  • [41:03] What it takes to follow up the first amazing, successful product.
  • [43:50] Finding really great people to build one person’s vision.

Action Steps From This Episode

FOR GETTING STARTED: Make sure you focus on two things: First, understand exactly who you are trying to reach. That’s what will enable you to target your products to the people who will be willing to pay for it. Second, make your product state-of-the-art for whatever it is. Don’t compromise quality for anything.

FOR GREATER SUCCESS: Secondary products need to be a result of discovering what your existing customer base wants and needs. That enables you to build a quick-selling, market-tested sales process.

Connect With Today’s guest: Chris Ashenden

Resources Mentioned On This Episode

 

Direct download: FFL-Chris-Ashenden.mp3
Category:general -- posted at: 6:00am EDT

Every business that is successful needs clear ways to scale (get larger). But you can’t do that very well without building systems to support the regular activities that make the business run. On this episode of Freedom Fast Lane, Ryan chats with three members of the Freedom Fast Lane Tribe who are rocking 6 figure businesses. They have specific questions about the steps they need to take in order to take their businesses to the next level and you guessed it, building systems applies in some cases.

You don’t have to make decisions about the future direction of your business until you are there.

Amanda is an FFL tribe member who has built a $100K revenue business in just 6 months. She’s realized as she has seen the business grow that what she really wants to do is create a service around the niche where she’s selling products, so she’s hopeful she can leverage the product sales toward that end. Ryan asked a few penetrating questions about that and challenged Amanda to stick with the business side of things until she’s able to quit her full-time job. She can make the decisions about the future direction when that happens. You’ll enjoy hearing these case studies featuring real Freedom Fast Lane Tribe members, on this episode.

Is it possible to rebuild a set of reviews when Amazon changes kill yours?

One of the Freedom Fast Lane Tribe members featured on this episode was using review groups to fuel his product reviews on Amazon - then Amazon changed the rules, disallowing reviews from those groups. He went from over 300 reviews to just over 30 and his product rating has dropped as well. He’s curious what he needs to do to recover from the drop and whether or not it’s even possible. Ryan tells him a few things he can do to get things rolling again and also provides some insight into what he can do to scale the business even more, on this episode.

The good people aren’t looking for a job, so you have to sell your position on culture and fit.

When it comes to building systems and scaling his businesses, Ryan hates doing it. By his own admission, he’s not good at it and doesn’t like it. Nevertheless, as the business gets larger systems are what hold everything together and make things efficient (and cost-effective). What does he do? He hires people - project managers - to build the systems and teams that will run things for him. But he says that he’s never had success posting want ads and taking applicants. He’s found the best success pursuing people who aren’t really looking for jobs. On this episode he tells you how you can do it, so be sure you listen.

Outline Of This Great Episode

  • [0:41] Looking at Tribe member businesses to learn what we can about systems and scaling.
  • [1:34] Case study 1: Amanda’s business and the products she’s selling on Amazon - $100K in revenue in 6 months.
  • [5:29] Case study 2: The experience of losing a solid set of product reviews through Amazon changes.
  • [10:28] Case study 3: Where do you find good people to help you with building systems.

Resources Mentioned On This Episode

 

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-systems-and-scaling.mp3
Category:general -- posted at: 6:00am EDT

If you’ve been listening to Freedom Fast Lane for any length of time you’ve heard Ryan talk about the multiple businesses he’s a part of, as well as his personal investments and causes he’s contributing to. Sometimes it sounds like so much it boggles the mind. How does he do it all? On this episode, he’s going to tell you exactly how it’s all structured and how everything gets done. A hint: He doesn’t do it all himself. Find out the details on this episode.

Capitalism and the freedom it creates are what Ryan believes will solve the world’s problems.

One of the reasons Ryan purchased the domain for Capitalism.com is that he believes that capitalism is the main way people are able to create the freedom they need in order to live happy lives and solve problems the world is experiencing. He wants to use the Capitalism website to champion that cause. A recent trip to Eastern Europe proved to him that those who are not as blessed as those of us in the United States understand the power of capitalism. The young entrepreneurs he met there were an inspiration to him and fueled his fire to get a capitalism movement going to an even greater degree. You can hear him tell the story of meeting these inspiring people on his episode.

What Ryan is doing with the success that’s come from his multiple businesses.

Financial success that comes through a profitable business is not something that simply fuels a selfish lifestyle. Or at least, it doesn't have to be. On this episode of Freedom Fast Lane, you'll hear how Ryan's success has set him up to promote and champion causes that he believes can change the world. It's all happening because of the success he has experienced through his physical products businesses. You won't want to miss this, it could be the motivation you've been looking for.

Don’t shy away from talking about your brand openly and boldly.

In the physical products and Amazon private label space it is common for entrepreneurs to be guarded about the actual products and brands they are building. The fear is that someone may steal their idea or become a competitor that they don't want. Yes, someone may take a page from your book if you share about your business openly but the benefits you receive from being loud and proud about your brand will far outweigh the risks. Find out how Ryan has seen the impact on his business and those of tribe members, on this episode.

If you haven’t started a physical products brand yet, it’s time for you to get started. Here’s how.

Are you ready to start your own physical products brand? Sure, there are difficulties along the way but you don't have to do it all on your own. You can learn from experienced brand builders and private label sellers who have developed systems and processes to get you up and running in 90 days or less. You can do it by getting into the Freedom Fast Lane Brand Builder’s Bootcamp - a 90-day incubator to help you launch a profitable brand. Find out how on this episode.

Outline Of This Great Episode

  • [0:24] Ryan’s introduction to this episode about running multiple businesses.
  • [1:29] June 5, 2013 - the first sale on Amazon.
  • [2:56] Why capitalism and the freedom it gives will solve the world’s problems.
  • [4:39] The way the businesses are structured currently.
  • [8:42] The vision for Capitalism.com and how Ryan will know he has reached it.
  • [11:46] The beauty of the overall strategy and how it helps you.
  • [14:38] Why Ryan isn’t shy to talk about the details of the businesses he runs.
  • [22:00] How you can get into the next brand builder bootcamp.

Action Steps From This Episode

FOR GETTING STARTED: If you have yet to start your own physical products business it’s time to get going. You can get into the Freedom Fast Lane Brand Builder’s Bootcamp - a 90 day incubator to help you launch a profitable brand. Find out how on this episode.

FOR GREATER SUCCESS: Don’t shy away from talking about your brand. Yes, someone may take a page from your book if you do but the benefits you receive from being loud and proud about your brand is going to far outweigh the risks. Find out how Ryan has seen the impact on his business and those of tribe members, on this episode.

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran


P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-Multiple-businesses.mp3
Category:general -- posted at: 6:00am EDT

Direct download: capannouncement.mp3
Category:general -- posted at: 6:00am EDT

In reflecting on the recent deaths of some high profile entertainers, Ryan has become mindful of the reality that what’s going on behind the scenes in any person’s life is not always what we assume is happening. In this episode, Ryan expresses his concern for you - that you learn how to handle the mental noise and wrong thinking that can cause you to live an unsatisfying life. He’s got a handful of thoughts and practical tools for you to use - so that your success doesn’t become a bane to your life, on this episode.

We assume there will be more fulfillment after a certain level of success is attained.

All of us have a certain degree of mental noise - and by “noise” we mean that all of us have lies or half-truths that bang around in our heads. Assumptions about things, people, other events push us to a place of comparison that is hardly ever helpful. It’s important to learn how to silence the mental noise, or at least how to turn down the volume so that you can live according to who you really are and what is true of you. Find out how Ryan looks at this issue by listening to this episode of Freedom Fast Lane.

It’s important for high achievers to pause and catch the mental noise that’s going on.

If you are a person who is a high achiever you are in danger of being damaged by your own mental noise. Your tendency to look at the successes of others and make assumptions about their level of fulfillment can kill you - literally. As Ryan contemplates the news of some recent suicides he’s come to the conclusion that much of the problem when it comes to fulfillment is that we depend too much on resources outside of ourselves. Ryan explains it well so be sure you listen.

We tend to notice the gaps in our lives and fail to notice the progress.

One of Ryan’s mentors - Dan Sullivan - often points out that we as human beings tend to notice the things in our own lives that we believe are lacking. He calls those areas “the gaps.” Rather than minding the gaps, Dan believes we need to learn to look at the progress that characterizes our lives over time. Instead of looking at where we haven’t arrived yet, we need to look at where we have come so far. Ryan has some additional thoughts about his mentor’s insight, on this episode.

Your future has to be bigger than your past. If not, create a more compelling future.

All of us have experienced pain. All of us have scars from the journey of life. But when we allow those scars to define our future, or define us - we have a serious problem on our hands. On this episode, Ryan talks about the tendency we have as human beings to view our past as a monstrous, insurmountable thing. And he points out that if we feel that our past looms larger than our future, then we need to create a more compelling future for ourselves that will enable us to overcome our past. If that’s confusing to you, take the time to listen to this episode. You’ll find that Ryan explains it in a very simple way.

Outline Of This Great Episode

  • [0:24] Reflecting on the deaths of singers & the issue of what’s happening behind the scenes.
  • [3:20] Why success doesn’t change the way we feel about ourselves.
  • [5:43] Useful tools from Dan Sullivan.
  • [11:36] Ryan’s blog post about Chester Bennington’s death.
  • [19:38] What Ryan believes about the meaning of life.

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran


P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-Pain-and-Fulfillment.mp3
Category:general -- posted at: 12:00pm EDT

You may have noticed in the past months that Ryan has not published his income reports with the same regularity that he has in the past. What’s up with that? It was intentional - there were business decisions and changes going on behind the scenes that Ryan didn’t feel entirely good about sharing, and he also didn’t feel it would have been ethical to share profit figures from a business that he was beginning to move out of - yes, by now he’s sold one of his primary physical product businesses. Ryan shares the details on this episode of Freedom Fast Lane.

Some of you who sell on Amazon don’t realize what you’re sitting on.

As Ryan has walked through the journey of selling his primary physical products business - Sheer Strength - he’s been able to rub shoulders with individuals who have a greater degree of experience in big business than he has, and he’s learned something important from them: the ability to build a wide and deep company on a base like Amazon has been nothing but an advantage. It makes sense when you take the time to think about it. With the continued growth of Amazon, large companies and investors want a piece of the pie, and companies like Sheer Strength - and like yours - may be the exact thing those people are looking to invest in or purchase. Find out about the opportunities on the horizon for successful Amazon brands, on this episode.

If you’re building a brand on Amazon, don’t neglect “off Amazon” marketing.

As negotiations commenced for the sale of the Sheer Strength brand Ryan noticed that many of the things he and his partner had done to build the business were seen as assets by those interested in purchasing the company. Successful Facebook Advertising campaigns, retail sales, social media presence and popularity - all of those were strong points in the buyer’s consideration because they demonstrated not only what the company had been able to do, but what was already in place to help them move the business to the next level. So if you’re selling on Amazon, don’t forget about those “off Amazon” channels for marketing and sales. It’s not only going to bring in more profit, it may set you up for great opportunities down the road.

Building a media empire to build businesses, swing elections, and launch companies.

In Ryan’s words, one of the things that gets him jizzer-jazzered up these days is that he’s now got the freedom to build a media empire that can do big things in the world. He is able to invest in companies and causes he cares about. He’s able to lean on his influence to impact the outcome of elections and energize social movements. He’s able to make changes in the world directly because of the wealth he’s been able to amass. If you’d like to know more of what Ryan sees ahead for the future of Freedom Fast Lane and Capitalism.com, you need to hear this episode.

Quality businesses from the Tribe deserve to be invested in.

One of the most exciting things for Ryan is the prospect of investing in the businesses of people he’s had a hand mentoring. It’s exciting to think that some of the next big name brands and world-changing companies could have been birthed in the Freedom Fast Lane community. Ryan talks about his enthusiasm at the possibility of supporting Tribe member businesses in the future as he wraps up this episode. You won’t want to miss out on this one.

Outline Of This Great Episode

  • [0:22] Ryan’s intro to this episode, recorded from his vacation spot.
  • [1:18] About 6 months ago Ryan sold a portion of one of his physical products businesses.
  • [6:04] Why Ryan and his partner felt it was time to do something different with their business.
  • [12:32] Why you have an opportunity like no other.
  • [15:10] The power and importance of doing “off Amazon” marketing.
  • [19:30] What Ryan is excited about being out of the day to day operations.
  • [23:50] Plans for the profits: Nothing for the first 6 to 12 months.
  • [27:16] The option of investing in Tribe Member businesses.
  • [31:10] Why Ryan stepped out of Capitalism.com and how it’s changing the company.

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-I-sold-my-business.mp3
Category:general -- posted at: 7:12pm EDT

It’s trendy and cool to be an entrepreneur these days. More and more ads for some course or "make money online" thing are showing up on Facebook every day. But when it devolves into a competition to see who can outdo who in marketing or building a following, we’ve missed something vital along the way. On this episode, Ryan talks from the heart about the terrible problem that’s happening in the internet marketing space and poses a very simple solution: solve problems and make a difference.

The only way you’ll ever become the high-level entrepreneur you want to be.

If you want that “B” next to your name (Billionaire) or if you want to build a monstrous company, the only way you’re going to do it is by solving real problems that exist in the world. You’ve got to keep that straight. If you don’t, you’ll wind up miserable and unhappy even though you have money in the bank and continue to make sales. Ryan has seen it happen over and over in the entrepreneurial community and he wants to see that trajectory change. You can hear Ryan’s passionate rant about what internet marketing has become and where he thinks it should go instead, on this episode of Freedom Fast Lane.

Stay on course from the start and you’ll be better off. And so will we.

Realize from the beginning that your business is not about making the most money or getting the biggest following. You need to keep centered on the reason you’re in business in the first place: to make a difference in the lives of real people for the benefit of the world. Solving problems is the way entrepreneurs make a difference, it’s the way we have the greatest impact in the world. And the fringe benefit is that we get to profit from it - but only because we are helping other people.

Is it really possible to create a million dollar business that changes the world?

At the end of this podcast episode, Ryan talks with a graduate of the Freedom Fast Lane training who tells about the impact his business has had in just 12 months. It’s not something he even dreamed was possible when he started. He tells how following Ryan’s 3 step formula for creating a product-based business has fueled his company’s fast growth and is enabling him to make a difference in the world he’s always wanted to make. Hear this inspiring story on this episode.

Outline Of This Great Episode

  • [0:29] Ryan’s introduction to the motives behind internet marketing.
  • [2:44] Let’s get past the “outdo the next guy” contest in marketing, can we?
  • [7:03] An example of the difference that can be made by entrepreneurs.

Action Steps From This Episode

FOR GETTING STARTED: Realize from the beginning that your business is not about making the most money or getting the biggest following. You need to keep centered on the reason you’re going into business in the first place: making a difference in the lives of real people for the benefit of the world.

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran


P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-Entrepreneurs-Impact.mp3
Category:general -- posted at: 6:00am EDT

This episode of Freedom Fast Lane features prior guest, James Swanwick. James has created a great brand - Swanwick Sleep - and has learned how to use cognitive biases to make his prospects WANT to become customers. On this episode, James explains how to effectively highlight the prospect’s pain, how to describe the benefits of your product instead of its features, how and why to use testimonials, how to use the element of scarcity honestly and effectively, how to demonstrate that your product is affordable and a great deal, how to make it super easy to buy your product, and the Lollapalooza effect. Yes, it’s a strange term, but you can find out what it is on this episode.

It’s important to talk about benefits customers receive from using your products.

Do you know the difference between the features of your products and the benefits? If you don’t, you’re going to waste a lot of time creating product pages that don’t convert prospects to buyers. Benefits describe a buyer is going to get from purchasing your product, the perks of using it. Features describe things like the size, the material it’s made of, the manufacturing process, and more details that most people don’t care about. James Swanwick tells how to describe your products in compelling ways that make people want to buy them, on this episode.

On your product pages, you need to talk to one person, not a group.

When you phrase your product copy as if you are speaking to an individual rather than a group, you will see your conversions go up. James Swanwick has an interesting approach to this technique. Once he writes a page, he’ll go through to see how many times he’s used the word “you” in the copy - then he doubles it. He’s found that the more the reader feels that you are speaking directly to them, they are more apt to buy your products. His increased sales prove that there’s something to his theory, so be sure you listen to find out more of the ways Swanwick Sleep has increased sales using cognitive biases.

Get dramatic increases in product sales by adding video demonstrations.

Swanwick Sleep was doing alright with sales, but they wanted to do everything they could with their individual product pages to increase their opportunities to convert prospects to sales. One of the things they decided to try was the addition of product demonstration videos. Sales conversions went up dramatically. What they discovered was that the longer people stay on your product pages - which videos make happen - the more they become comfortable with your brand and the more likely they are to buy your product. You can learn how James and the team at Swanwick Sleep use this video hack and other cognitive bias techniques to increase sales, on this episode of Freedom Fast Lane.

Split testing is a crucial technique you can use to test your product pages to increase sales.

If you are going to increase product sales you’ve got make sure that the elements you are using on your sales pages are the RIGHT elements. That means you have to test everything. It’s the only way you’re going to know what your potential customers respond to well and what they don’t like at all. To get started with testing, begin with price. You never really know if the price you are asking for your product is the right price until you test it. You’ll soon discover that even a slightly lower price might increase sales, which multiplies the bottom line.

Outline Of This Great Episode

  • [0:16] Introduction to James Swanwick.
  • [1:54] How the SS team uses a list of cognitive biases to sell more products.
  • [3:41] Why you should talk about benefits, not features.
  • [6:20] Talk about the pain your potential customers are experiencing?
  • [8:05] Use the word “you” to talk to one person rather than a group.
  • [9:00] What are the best ways to use the concept of scarcity?
  • [10:16] Using testimonials and how they impact the human brain.
  • [12:14] Do you know how to use authority bias to sell your products?
  • [16:30] Considering the personality types who may be buying to your product.
  • [17:57] What James discovered when he included product videos (Youtube videos).
  • [22:56] The vital importance of testing to find the most effective options.
  • [24:33] Why price is the first place you should test for better conversions.
  • [27:00] How to use colors for your purchase buttons more actionable.
  • [29:24] What IS the Lollapalooza effect?

Action Steps From This Episode

FOR GETTING STARTED: If you are going to increase product sales you’ve got make sure that the elements you are using on your sales pages are the RIGHT elements. That means you have to test everything. But start with price. You never really know if the price you are asking for your product is the right price until you test it.

FOR GREATER SUCCESS: Do everything you can to combine the techniques of cognitive bias that James covers on this episode. What you’ll experience is the Lollapalooza effect, when people simply can’t wait to buy your products.

Connect With Today’s guest: James Swanwick

www.JamesSwanwick.com or James(at)JamesSwanwick.com

Swanwick Sleep

The 30-day No Alcohol Program

The James Swanwick Show Podcast

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran


P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-James-Swanwick-Congintive-Bias.mp3
Category:general -- posted at: 6:00am EDT

Among the people who have been part of the Freedom Fast Lane Tribe and Boardroom, there are none who have excelled like the guys on this episode. Kevin and Jeremy have created a company that is coming into its own in the nutritional supplement space and are on their way to $50M in annual sales. The Nested Naturals story is an amazing example of what can happen when you decide to grow things beyond a cash-flow business in order to make a larger, more fulfilling impact in the world. You can hear their story on this episode of Freedom Fast Lane.

The destination determines what you do to get there, with any company.

One of the things that has enabled Kevin and Jeremy to lead the Nested Naturals team through an amazing amount of change in the last 12 months is a change in mindset they experienced. Both of them have enjoyed the travel lifestyle that many entrepreneurs get to experience by establishing a successful cash flow business, but neither of them was satisfied with that. They felt a need to make a larger impact and decided it was time to begin making decisions that corresponded to the impact they wanted to make. Find out how their $50M decisions change the way they do business, on this episode.

The power of team culture can’t be underestimated when scaling a business.

In this conversation, Ryan asked Kevin and Jeremy about the most significant changes they made to grow their business far beyond the $5M mark and both of them said the team they’ve been able to assemble is key to their success. But Ryan dug deeper, asking what they’ve done to be so successful at hiring - and both of them pointed to their intentionality when it comes to creating a positive, fun, creative team culture. You can hear how they went about it and the results they've experienced in this conversation, so be sure you listen.

Building a true brand is always a slow and steady process.

There was a day when private label sales on Amazon was first showing promise that entrepreneurs were able to build a successful company pretty quickly, but now that the competition and marketplace have become saturated, it’s the little, consistent things that add up to big gains. Kevin and Jeremy from Nested Naturals say that their growth as a company is coming through a deliberate, methodically determined plan they follow. They are chipping away at the mountain day by day and see their goal of being a $50M company looming on the horizon. You’ll be inspired by the type of consistency these guys have applied, so be sure you listen to find out how they do it.

Many vital aspects of a brand are difficult to build selling only on Amazon.

Amazon is a great way to get your product or company rolling. The buying audience that is the primary benefit of the platform can’t be beat. But once you’re there you find that some of the more important aspects of actually becoming a trusted brand are difficult to achieve, simply because you don’t have direct access to your customers. That’s why Kevin and Jeremy, founders of Nested Naturals have been using social media to provide valuable educational content to their audience. They’re seeing tens of thousands of people watch their videos and many join their mailing list, and the trust for who they are what their company is about is skyrocketing as a result.

Outline Of This Great Episode

  • [0:24] Ryan’s introduction of Jeremy and Kevin - previous guests to share their success story.
  • [5:36] The journey from $5M: solidifying the brand, clarifying the “why,” office space.
  • [8:01] Why the NN team decided to scale rather than settle into their success.
  • [11:15] What did these guys do differently from those who don’t succeed?
  • [15:40] Aggressive product launches and team members that have paid off big time.
  • [19:20] What changed in Jeremy and Kevin to enable this type of growth?
  • [21:08] The adjustment required to handle added amounts of stress that come with growth.
  • [25:43] How did the rebranding process impact the company as a whole?
  • [28:15] Results from the social media efforts to stand out as a brand.
  • [32:18] Any specific things that had a larger than expected ROI?
  • [37:14] Why building a true brand is always a slow and steady process.
  • [40:46] Consumer trust is difficult to build solely on Amazon.

Action Steps From This Episode

FOR GREATER SUCCESS: If you want to scale your business in astronomical ways you need to start thinking and acting like that is where you are headed. You think differently about your decisions today if you know that where you’re headed is a much bigger place.

Connect With Today’s repeat guests: Jeremy and Kevin

Nested Naturals

On Facebook

On Instagram

On Twitter

On LinkedIn

On YouTube

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran


P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-Nested-Naturals.mp3
Category:general -- posted at: 6:00am EDT

When Ryan first met Mauricio Rauld it was in the context of purchasing an ownership interest in his favorite baseball team, the Cleveland Indians. In the end, the Indians did not get purchased by a syndicate like Ryan was hoping, but Ryan made the connection with Mauricio as a result and his learning curve about alternative assets took off. Mauricio is an amazing individual who is part of a team that helps people raise money to build investments in real estate and other alternative assets. You’ll be amazed at some of the returns his clients are seeing and how they are achieving those returns. You can hear it all on this episode of Freedom Fast Lane.

What are alternative assets and why are they so attractive these days?

Alternative assets are any kind of investment you can purchase that is not a stock - not related in any way to Wall Street. So buying gold is considered an alternative asset, as is the purchase of real estate. Mauricio Rauld believes that alternative assets are the way to go because they are less likely to be impacted by market downturns and provide a tangible asset that can be used even should a downturn be experienced. On this episode, Mauricio shares how his company is actively investing in mobile home parks and other real estate ventures to provide a great return for their investors. It’s a model more and more people are pursuing, so find out how you can as well by listening.

Why Mauricio Rauld stays as far from Wall Street as possible.

Wall Street, by the very nature of what it is, is tied directly to the ebbs and flows of the economic state of the country. Investing in Wall Street can be very lucrative but can also be very dangerous, especially at a time like we are currently experiencing where a downturn is likely to be on the near horizon. Mauricio Rauld says that he stays as far away from Wall Street as possible simply because he wants to have his money invested in things that won’t be impacted as dramatically by market changes. You can find out how he does that why he thinks it’s the best way to go for the foreseeable future, on this episode.

The REAL story behind passive income.

It’s a very attractive thought to imagine that you can have some kind of “passive” income to fuel your lifestyle. But you need to understand something: that kind of passive income is not a reality. There is always a successful business behind any income that seems to be passive. Think of it as an investment that is funded by the business. The business generates the cash to be invested and the investment does what it is meant to do - generate more cash. Mauricio Rauld explains how investing in alternative assets is one way to realize a source of cash flow that many would consider “passive,” on this episode.

What ahead for this economy (2017)?

As of the middle of the year, 2017 - the United States economy has been on a very long and protracted uphill climb. Statistically, it’s a longer time of growth than we’ve ever seen before. That fact alone leads many to believe that a downturn is coming sooner rather than later. That’s one of the reasons that Mauricio Rauld and his company are investing heavily in mobile home parks. Their belief is that every person, no matter the state of the economy, will need a place to live - and mobile home parks are among the most affordable sources of housing. That makes wise investments in mobile home parks almost recession proof. Find out more about how this kind of investment makes sense in light of a possible downturn, on this episode of Freedom Fast Lane.

Outline Of This Great Episode

  • [0:24] Ryan’s introduction of his guest, Mauricio Rauld.
  • [6:02] Mauricio’s superpower and why he’s on the show for this episode.
  • [7:55] How Mauricio shined a light on Ryan’s way of thinking and approach to investing.
  • [13:55] What was it that prompted Mauricio to leave his law practice?
  • [15:14] What are “alternative assets?”
  • [16:45] Why mobile home parks are one of the more attractive alternative assets at the moment.
  • [19:43] Why Mauricio is raising money for investors rather than using lenders.
  • [24:00] Mauricio’s take on the current economic outlook (July 2017).
  • [26:41] How Mauricio’s team enables his business to work.
  • [28:34] How the team acquires its properties so effectively.
  • [32:02] How investor agreements are structured in a typical situation.
  • [37:13] How depreciation offsets income for real estate investors.

Action Steps From This Episode

FOR GETTING STARTED: Adjust your thinking about how “passive income” really happens. There is always some kind of successful business behind what seems to be passive. Think of it like an investment that is funded by the business. When you get that concept you’ll understand why every passive income opportunity requires a lot of work (by someone) on the front end.

FOR GREATER SUCCESS: Consider adopting Mike Dillard’s philosophy. You don’t need to become an expert in the fields you want to make money from. You just need to find the people who are trustworthy experts in that area and invest in them. You’ll find your returns come more quickly and at a greater rate of return simply because your own learning curve is not the bottleneck to your wealth-building process.

Connect With Today’s guest: Mauricio Rauld

Mauricio on Facebook

Mauricio on LinkedIn

Mauricio on Twitter

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran


P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-Mauricio-Rauld.mp3
Category:general -- posted at: 6:00am EDT

This episode is aptly named: E-commerce business ideas for driving traffic and converting customers - and the guy who’s telling us what’s working and how to do it on this episode is Ezra Firestone. Ezra is a long-time, experienced e-commerce entrepreneur who has created a massive 7-figure e-commerce business for himself. He knows a thing or two about running a successful e-commerce business. During this conversation with Ryan, the two discuss the full spectrum of what it looks like to build a physical products brand and Ezra shares how he’s using Facebook Messenger, Pinterest, and email to drive traffic to his sales pages. But maybe the most important thing you'll hear is the most succinct and clear way to run an EFFECTIVE e-commerce sales funnel you can imagine. You will be sorry if you don’t listen to this conversation.

Making people do something before you give them a discount is a hot e-commerce idea.

One of the little gems Ezra Firestone shared during this conversation had to do with the sequence he’s using on Facebook Messenger that is building his list on the FB platform rapidly and successfully. He finds that asking prospective customers to make “micro-commitments” increases their commitment to follow through with a purchase. Ezra shares what he asks his prospective customers to do, why he thinks it works, and exactly how he sets it up in his Messenger sequence, on this episode.

90% open rates - if you use Facebook Messenger for your e-commerce sales funnel.

Ezra Firestone says he used to think of his customer list only in terms of email. But he’s come to see that the people he is able to reach use all kinds of channels to communicate, interact with others, and make purchases. From Pinterest to Facebook Messenger, the e-commerce business ideas Ezra has either tried or is experimenting with are amazing - and on this episode, he shares what he’s done in those areas and the results he’s seeing. It’s nothing but good stuff - so make sure you listen.

Longer form content is actually on the rise in the e-commerce world.

In the past few years, there have been many people advising bloggers, podcasters, sellers, etc. to abandon long-form content. But Ezra Firestone says he’s seeing a rise in both the popularity and effectiveness of long-form content as it relates to his e-commerce business. On this episode, you’ll hear why he thinks this trend is happening and how he advises you take advantage of it to get more customers and sell more products. He doesn’t hold back, so be sure you listen.

An e-commerce business idea that will increase your sales immediately.

On this episode, Ezra Firestone succinctly and clearly shares an e-commerce sales funnel that works. Are you ready for it? Create a problem-solution style video that leads to a product offer page, direct from visibility source to product offer page with retargeting to people who watched “XYX” percentage of the video, and retargeting of people who visited the product offer page, and retargeting of people who made it to the shopping cart. That’s the sales funnel most people use and one of the easiest to set up. More importantly, it’s incredibly effective. Listen to this episode to find out the details.

Outline Of This Great Episode

  • [0:22] Ryan’s introduction to his e-commerce expert guest, Ezra Firestone.
  • [4:21] A recent appearance Ryan made on national television - and TV show ideas.
  • [11:19] The things Ezra sees working in the world of e-commerce right now.
  • [18:10] How Ezra engages his audience using Facebook Messenger.
  • [24:00] The top converting tools Ezra is using.
  • [27:21] How Ezra’s team is using Pinterest to drive traffic.
  • [33:80] How Amazon sellers can strategize to build an e-commerce business.
  • [36:36] Who you can learn from at Ezra’s upcoming event.
  • [42:33] Why Ezra believes you have to be a maniac to become an entrepreneur.

Action Steps From This Episode

FOR GREATER SUCCESS: For an e-commerce funnel that works: Create a problem-solution style video that leads to a product-offer page, direct from visibility source to product offer page with retargeting to people who watched “XYX” percentage of the video, and retargeting of people who visited the product offer page, and retargeting of people who made it to the shopping cart. That’s the sales funnel most people use and one of the easiest to set up. More importantly, it’s incredibly effective.

Connect With Today’s guest: Ezra Firestone

www.SmartMarketer.com

On Twitter

On Facebook

On LinkedIn

On Pinterest

On Youtube

On Google+

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran


P.S. Tickets for this year’s Capitalism Conference (Formerly Freedom Fast Lane LIVE) are now on sale. Go get your tickets here!

Direct download: FFL-Ezra-Firestone.mp3
Category:general -- posted at: 6:00am EDT

We all want to make more money. But what would it be like if you could learn how to make more money in less time? That’s something worth looking into, right? Ryan’s got a sort of a mini-rant for you on this episode about how he learned to make more money in less time - and it means being intentional about creating space in your life when you are “off” from your business pursuits. It sounds a bit counterintuitive but you should at least listen, he's got a point. It’s on this episode of Freedom Fast Lane.Take time to recharge your batteries so you actually CAN make more money.

Many people feel that they can’t afford to take time off, especially once they are full-thrust into their entrepreneurial endeavors. But Ryan has noticed that those who are successful at building something big are also careful to take time off, totally away from the business. In his way of thinking it’s about giving yourself the space to rest and clear your mind so that you can be a better asset for the business when you return. Ryan says that’s how to make more money in less time. Be sure you listen.

Is it important to find what you’re passionate about before you start a business?

On this episode, Ryan answers a question from a listener about the role passion plays in starting a business. She’s concerned that if she’s not passionate about the thing her business does, she might wind up burning out or hating her business in the end. Ryan has a bit of a contrarian view on this issue, but it’s one you could learn a lot from - simply because it dispels some of the ridiculous dogma that’s going around these days about following your passion. Find out why you should NOT wait to discover your passion, on this episode.

What should you do if you have $10K in the bank? Start a business? Invest? Something else?

$10,000 is a good chunk of change to have available. If you found yourself in that place, what would you do? What’s the BEST thing to do? Ryan says there are many options and they all depend on your situation. On this episode of Freedom Fast Lane, in response to a listener question, Ryan addresses many of the possible scenarios and gives his best advice for what to do with $10K in the bank.

Don’t waste your time trying to get somewhere else. Enjoy the journey.

The end of this episode highlights a confession of sorts from Ryan. He tells the story of how his early days as an entrepreneur were filled with a kind of angst about reaching a certain pinnacle of success he’d created in his mind. All his focus, energy, and effort were there - while life was passing him by. He’s learned a few things from the experience - one of the biggest lessons being that you need to enjoy the journey as much as you anticipate arriving at your goal. Find out how Ryan is enjoying life these days and how he got to that place, on this episode of Freedom Fast Lane.

Outline Of This Great Episode

  • [1:22] Why Ryan became an entrepreneur: to take more time off.
  • [3:00] Dialing it back and working less recharges the batteries and gets more done.
  • [5:45] Is it important to be passionate about something before starting a business?
  • [10:24] $10K in the bank - what should you do with it?
  • [14:06] Case Study: Force Sigmatic powdered drinks
  • [20:30] The time Ryan has wasted trying to get somewhere.

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Direct download: FFL-MORE20MONEY.mp3
Category:general -- posted at: 6:00am EDT

 If you want to build assets like the wealthy do, you need to understand how they do it. One of the primary vehicles used is real estate, but there are many others. Jonathan Twombly is Ryan’s guest on this episode of Freedom Fast Lane and he shares some of the things he’s learned hosting the Capital Gains podcast. There are very successful people investing in everything from website flipping, to Bitcoin, to the cannabis industry. You’ll enjoy hearing the creative ways that people are building assets and building wealth as a result, on this episode.

What is a real estate syndication and why is it useful?

Those who have money to invest but don’t have either the inclination or the time to find and research real estate deals in which to invest their money often go to a company like Two Bridges Asset Management, the company today’s guest, Jonathan Twombly runs. Jonathan’s company specializes in finding and organizing specific types of apartment building investments and inviting investors into the deal. They typically see 6 to 7 percent returns for their investors and are very particular about the kind of deals they will try to arrange. You can hear how Jonathan structures these syndications, on this episode of Freedom Fast Lane.

Making money by creating value.

The company Jonathan Twombly runs, Two Bridges Asset Management specializes in real estate syndication deals. It’s a way to structure a real estate purchase that enables many people to invest through assets such as apartment buildings. But Jonathan’s company typically doesn’t have its own money in these deals. Instead, his team works to make the deal happen, keep it rolling, and realize the returns investors are hoping for. He says that he’s creating value for everyone in the deal, which in turn makes him a profit. The lesson? If you are able to bring together people and create opportunities for them to make money, you may be able to make your money in the process.

He normally builds assets, but right now he’s waiting.

During this conversation, Ryan asked Jonathan Twombly what he and his company are investing in right now. He said they aren’t investing at all. In Jonathan’s mind, the skyrocketing market can’t continue forever and he believes that getting himself into a position to take advantage of an eventual market downturn is the best thing he can do right now instead of getting into a deal at the height of the cycle. On this episode, you can hear Jonathan explain why he’s taking a break from investing presently and what he’s doing to be prepared for the time when he will invest again, so be sure you listen.

Real estate is usually the first thought when building assets. But it’s not the only game in town.

As host of the Capital Gains podcast, Jonathan Twombly has had some pretty interesting conversations with people who build assets in a variety of ways. He’s spoken with people who invest in precious metals, others who purchase, improve, and flip websites, some who are investing heavily in cryptocurrencies, and still others who are building companies to support the burgeoning cannabis industry. If you want some ideas about how you can build assets that don’t have to do with real estate, Jonathan has some insights for you on this episode.

Outline Of This Great Episode

  • [0:24] Ryan’s invitation to follow what’s going on at www.Capitalism.com
  • [1:10] Intro to this conversation with Jonathan Twombly.
  • [4:40] Jonathan’s 60-second intro to his company and himself.
  • [5:41] An example of what a real estate syndication might look like.
  • [9:25] Why it takes value to make money.
  • [11:08] Why Jonathan and Ryan don’t like Marco Rubio.
  • [13:26] Does Jonathan see political policies impacting his investment decisions?
  • [15:25] Some of the most interesting ways Jonathan has heard of people making cash.
  • [18:10] How do the rich invest their money most often?
  • [24:11] Jonathan’s thoughts about Bitcoin and other cryptocurrencies.
  • [27:26] What is Jonathan buying right now?
  • [30:35] The next business downturn and what to do now to prepare.
  • [32:19] Jonathan’s advice to those looking to invest their profits.
  • [35:56] What Jonathan is aiming to do with the Capital Gains podcast.

Action Steps From This Episode

FOR GETTING STARTED: Be patient. The time is coming when the rapidly rising markets are going to come down. Those who are ready to invest when that happens will be the ones who are in the best position.

FOR GREATER SUCCESS: Keep in mind that it takes value to make money. If you are able to bring together people and create opportunities for them to make money, you may be able to make your money in the process.

Connect With Today’s guest: Jonathan Twombly

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com   On Youtube   On Facebook   On Twitter   On Google Plus   On LinkedIn   On Instagram

Subscribe to Freedom Fast Lane

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Direct download: FFL-Jonathan-Twombly.mp3
Category:general -- posted at: 6:00am EDT

Many of Ryan’s students have successfully built businesses that they have then sold for millions of dollars. When you’re suddenly endowed with that much cash, what do you do with it? It’s prudent to invest, but there are so many options... how do you know which are the best not only for the sake of security but also for the sake of continued growth of your assets? On this episode of Freedom Fast Lane, Ryan chats with Sam Prentice of Wealthpoint, a company that offers life insurance policies that are also assets in their own right. It may sound strange but once you hear this episode you’ll understand how it could be one of the smartest investment decisions you could ever make.

Imagine an asset with a limited downside that continues to grow even when you borrow against it.

In this conversation, Ryan chats with Sam Prentice of Wealthpoint to find out what infinite banking is all about. Ryan is interested because he’s had some bad experiences with insurance companies before regarding this kind of policy and he wants to know the truth about how it is supposed to work and why it is a good tool for investing. Ryan does his best throughout the conversation to stop for clarification and to keep things simple so you’re likely to get a lot out of the episode. Be sure you listen.

What if you could have an investment that will never go south when the economy does?

The type of insurance policy typically referred to as “infinite banking” is one that has incredible tax benefits but is also set up so that it earns better than average interest. But what happens if the markets go south? In that case, the policy will never lose money, plain and simple. So if interest rates drop into negative ranges the cash in this type of policy will remain safe. No worrying about losing money. And when the market turns around, your policy goes back into its steady climb. Ryan and Sam go into detail about how infinite banking policies work, on this episode, so don’t miss it.

Why is infinite banking called infinite banking?

While today’s guest, Sam Prentice, doesn’t like to use the term “infinite banking,” he does explain why the insurance product he’s describing often bears that name. The insurance policies at the heart of these financial instruments are two-part investments. One is a “death benefit” of sorts that pays out like a typical life insurance policy, should you die. The other is an account that can be borrowed against, in the amount of the insurance policy. Funds borrowed can then be used to purchase other investments while the original policy itself earns interest at a better than average rate. It sounds too good to be true, but is a real thing. You can find out more on this episode.

What could go wrong in an infinite banking arrangement? What are the risks?

When you hear financial tools like infinite banking discussed it can sound too good to be true. That naturally leads you to ask, “What is the downside?” Ryan was very careful to make sure that his guest, Sam Prentice answers that question clearly. Sam says there are 3 main risks to an infinite banking policy, the first one being that should the insurance carrier that holds the policy go under, your investment will be gone. But the chances of that happening are very remote according to Sam. If you’d like to hear the other two risks associated with this type of investment, you need to hear this conversation.

Outline Of This Great Episode

  • [0:22] Who is Sam Prentice and how Ryan has vetted him and his company.
  • [2:20] Ryan’s definition of “infinite banking” and how it can be used for tax-free investing.
  • [7:14] Why people use this approach to invest and save on taxes.
  • [8:45] The tax benefits and 2 ways these accounts can grow.
  • [11:40] How does the cash value of the life insurance policy grow?
  • [16:57] Why is it called “infinite banking?”
  • [24:20] Why diversifying over asset classes is key for building wealth.
  • [31:10] Ryan’s simple version of this this vehicle works.
  • [33:31] Leveraging this asset in a variety of ways at the same time.
  • [37:18] At what point should you consider this sort of investment vehicle?
  • [40:25] What’s the worst-case scenario for this financial instrument?
  • [47:35] The best way for you to connect with Sam’s company.
  • [50:01] Additional questions Ryan will be asking Sam in the future.

Action Steps From This Episode

FOR GETTING STARTED: Consider the cash you have on hand to invest - and how you can best leverage that cash for wealth building instead of just saving. Once you’re ready to do more with the money you’ve earned you are able to consider the advantages of tax strategies and investment instruments like Sam and Ryan discussed on this episode.

FOR GREATER SUCCESS: Consider one of these “infinite banking” accounts as a way to not only have a tangible asset that banks will view very favorably when it comes to lending, but also how you can use the loan to invest in real estate and other assets that provide even more ability to build wealth.

Connect With Today’s guest: Sam Prentice

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

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Direct download: FFL-Sam-Prentice.mp3
Category:general -- posted at: 6:00am EDT

Direct download: wholefoods.mp3
Category:general -- posted at: 4:21pm EDT

The Freedom Fast Lane LIVE events are an amazing opportunity for you to get connected with high level entrepreneurs, people who are working to build a business for themselves (just like you), and everything in between. One of the things you’ll benefit from most is sessions like this one, where those who have experienced incredible ultimate success, John Mackey in this case, share practical thoughts and strategies to help those who attend. You’ll get a lot of value from hearing John’s story in building Whole Foods to the incredible company it is today, what money is and what it’s used for, and why capitalism is not the evil thing many people portray it to be. You won’t want to miss this episode.

A clear purpose brings out the haters. Here’s how Whole Foods has handled it.

During this conversation between Ryan and his guest, John Mackey the topic of haters was brought up, and John had some great ideas to share. He points out that any time you are successful you will become noticed by both the purists and opponents - and both can become quite a thorn in your side. During this Q&A from Freedom Fast Lane LIVE, John shares how Whole Foods has navigated the waters of opposition that come from the success the company has enjoyed. John is a great voice of wisdom for you, so be sure you listen.

Connect With Today’s guest: JOHN MACKEY

Website: John’s Blog

Resources Mentioned On This Episode

Connect With Freedom Fast Lane Live

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Direct download: FFL-John20Mackey.mp3
Category:general -- posted at: 6:00am EDT

Everyone doing business these days owes it to themselves to understand how digital marketing works. It’s the knowledge that will enable you to reach your niche audience and ideal customers where they are - online. There’s nobody who knows how digital marketing works than Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer, a company that has invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. He’s got the data to tell us exactly how digital marketing works - and on this episode, he’s answering specific questions about how to get started with effective digital marketing. Interested?

If you don’t have a relationship with your end customer, you don’t have a business - you’re a wholesaler.

Ryan Deiss says that digital marketing works best over the long haul when it is focused on building a relationship with the people who are interested in your products, not simply by writing schmoozy content that cleverly gets a sale. Relationships are what build a loyal following that translates into recurring sales. Just look at the comparison between how you perceive Microsoft VS Apple. It’s a tired example but nevertheless, it makes the point. You want your brand to be perceived as friendly and warm - as soul-ish and connecting. Ryan and Ryan chat about the specifics of what it takes to make that happen, in this Q&A session from Freedom Fast Lane LIVE.

Connect With Today’s guest: Ryan Deiss

Website: https://www.digitalmarketer.com/author/ryan-deiss/

On Twitter

On Facebook

On LinkedIn

Connect With Freedom Fast Lane Live

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Direct download: FFL-6-15-201720Ryan20Deiss.mp3
Category:general -- posted at: 6:00am EDT

Most of you know that Ryan got his start by learning how to sell on Amazon. Since that time he's branched out into all sorts of more complicated and nuanced business tactics. But emails continue to be received by the Freedom Fast Lane team asking for specifics about how to get started selling on Amazon like Ryan did. So, he thought it would be helpful to give you some clear, free advice on how to make that process happen. This episode is that - your 101 course on how to start selling on Amazon and set yourself up to branch out from there. Ryan doesn’t skip anything in this step-by-step tutorial so if you’re interested in the Amazon private label model, this is your episode.

Don’t ask what product you should sell on Amazon. Ask what business you should be in.

When you first get started doing product research it’s easy to get yourself into a wrong way of thinking. You start to think only in terms of potentially profitable products - but you can’t do that and expect to be successful over the long-term. Think about what business you want to be in, not what products you can sell. If your approach is not bigger than a product, you’ll lose enthusiasm and run out of steam when it comes to sales - simply because you don’t really HAVE anything bigger to offer the customers you are serving. On this episode, Ryan walks you through why this mindset shift is so vital and how you can take steps to ensure you approach things correctly - so be sure you listen.

Don’t consider Amazon sales to be your business. Look at Amazon as a launching point.

The reason selling on Amazon is so effective at building a customer base quickly is because Amazon has already done the hard work of gathering an avid group of consumers. You get to tap into that resource in order to sell your products to ready buyers. That fact makes it easy to think that Amazon is all you need. But you have to remember that you’re playing on someone else’s playground. Amazon can change their guidelines at any time and you will be the one who is hurt. Ryan addresses how you should use Amazon to get started on this episode - so that you can build something bigger that can last longer and serve more people in the long run.

Why you don’t want to sell on Amazon in a niche that is brand-driven.

When doing product research it’s easy to get excited when you find a product type that’s selling bazillions of units per day. But you have to be careful if you want to make the wisest choice. If the niche you’re considering is brand-driven - for example, headphone sales are dominated by the big brands like Beats and Bose - then you probably want to steer clear. Most people don’t have a chance of beating out competition like that simply because they have the budget to outspend you in order to stay on top. Find out how Ryan suggests you do product research the right way, on this episode.

Find an audience of ready buyers so you can have a successful launch.

Once you’ve done your product research and have found your supplier, there will come a point when your order is placed and products are being created and shipped. That span of time is what Ryan calls “the hump.” You could spend that time sitting around, impatiently waiting for your products to arrive - but Ryan suggests you make the best use of those weeks between product order and product delivery by finding and connecting with an audience of ready buyers for your product. There are many ways and places online you can do this - so don’t waste the opportunity to make your Amazon product launch more successful by priming the pump. Ryan tells you how he’s typically done that, on this episode.

Outline Of This Great Episode

  • [0:31] Ryan’s introduction to this “getting started” episode about Amazon sales.
  • [2:40] Two points to understand that will put you far ahead of everyone else.
  • [4:40] The “getting started” steps to take at first.
  • [6:54] The things to look at to see if a good product or niche idea is really a good idea.
  • [8:00] Criteria that you should consider when looking for the “perfect” product.
  • [10:39] Getting your product made and how to think about customization.
  • [15:20] Getting over the hump: Prepping for product launch while you wait on products.
  • [18:41] Taking a step back: Get your product setup on Amazon.
  • [22:15] Taking costs into consideration - you need around $5,000.
  • [25:10] It sounds incredibly simple, which is the beauty and frustration of this business model.
  • [29:50] The reasons it is a long-term game to sell on Amazon.

Action Steps From This Episode

FOR GETTING STARTED: Get your thinking straight. You need to be thinking about what business you want to be in, not what product you can sell. If it’s not bigger than a product, you’ll lose enthusiasm and you’ll run out of steam when it comes to sales.

FOR GREATER SUCCESS: During the “hump” after you’ve got your product ordered and are waiting for it to arrive, make the most of your time by finding and connecting with an audience of ready buyers for your product. There are many ways and places online you can do this - so don’t waste the opportunity to make your Amazon product launch more successful by priming the pump.

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Direct download: FFL-6-12-201720SELL20ON20AMAZON.mp3
Category:general -- posted at: 6:00am EDT

Insecurity is part of the human condition, so much so that if there was a drug that enabled people to overcome insecurity, it would be out of stock continually. We all hate insecurity but don’t know what to do about it. That’s why it’s a rare treat to hear someone like Sean Stephenson unravel the mystery. If you don’t know Sean, you need to. When he was born, doctors predicted he would not survive more than 24 hours because of a rare bone disorder, Osteogenesis Imperfecta, that stunted his growth and caused his bones to be extremely fragile. Despite the challenges he faced, he’s taken a stand against insecurity and has helped many others do the same. You can be among those he’s helped by listening to this inspiring episode.

Compare leads to Despair ~ Sean Stephenson

Sean Stephenson believes that one of the main reasons people struggle with insecurity is because they constantly compare themselves to others. My body is not as fit as his. I haven’t had the level of success she has. I’m not as pretty, or nice, or interesting, or funny - or whatever. You know how it goes. Sean says that one of the first steps we need to take in overcoming insecurity is refusing to compare ourselves to others. But in order to do that we have to understand something deeply personal - we were each made for a specific purpose that ONLY we can fulfill. Find out how Sean helps his clients understand themselves and live the life they were meant to live by hearing his responses in this Q&A session from Freedom Fast Lane LIVE 2016.

Sean Stephenson’s formula for beating insecurity: GAP vs FED.

When you focus on your goals, your appreciations, and your preferences, you will join the ranks of those who are crushing it in business and enjoying fulfillment in life. They are people who understand what they want, appreciate what they have, and pursue what they like. But when you focus on your fear, the things and people you envy, and the things you dislike - you will be miserable and unsuccessful. Sean tells some great personal stories and anecdotes from client experiences on this episode that will help you put these into a practical frame of reference so that you can see how to apply his GAP vs FED formula to your own life. Be sure to listen.

Insecurity will be your constant companion if you can’t control your internal climate.

When it comes to the WAY things happen in your life there is very little you can control. If you want to overcome insecurity you have to take your focus OFF those things - the things you can’t control - and put your focus on the things you can control - and those things are almost always internal. Sean Stephenson has encountered his share of obstacles, but he’s learned that in order to beat insecurity and accomplish the things he wants to accomplish he’s got to orient his inner world toward success and meaning - and only HE can do that for himself. This Q&A session from Freedom Fast Lane 2016 reveals how Sean overcomes his own insecurities - and what he does to help his clients overcome their own insecurities.

If fun is not a high priority, you are either burned out or burning out ~ Sean Stephenson.

There are serious things in life, things that require somber reflection and consideration. But not nearly as many as we think there are. Sean Stephenson says that one of the best ways to add more joy to your life is to ask yourself, “What’s funny about this?” As you learn to find humor in the challenges and joys alike, you’ll begin to actually enjoy the journey you are on - and from enjoyment, comes joy. You won’t want to miss this peek into what happened on stage at Freedom Fast Lane 2016, so be sure you listen.

Outline Of This Great Episode

  • [1:50] What Sean has seen come up as recurring insecurities among entrepreneurs.
  • [4:53] How do you practically follow your bliss? By making money doing it.
  • [12:00] How Sean pulls people from insecurity to purpose: GAP vs FED.
  • [18:07] Commitment precedes courage which precedes confidence.

Action Steps From This Episode

FOR GETTING STARTED: Compare leads to despair. That’s Sean Stephenson’s observation from watching with entrepreneurs worldwide. He wants you to keep your eyes on who YOU are and what YOU bring to the world. Quit looking at others, discover what you bring to the world, and get busy making it happen.

FOR GREATER SUCCESS: Put your attention on your goals, the things you appreciate, and the things you prefer. Those areas enable you to keep your eyes on what matters in a balanced way that won’t burn you out - or kill you. You’ll discover not only how to be successful but also how to be happy.

Connect with today’s guest: SEAN STEPHENSON

http://seanstephenson.com/

On Facebook

On Twitter

On Instagram

On YouTube

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

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Direct download: FFL-Sean-Stephenson.mp3
Category:general -- posted at: 12:00pm EDT

There are few people Ryan has learned from in his entrepreneurial journey who hold a place of high respect in his mind, on the same level as Dan Sullivan. Dan is one of the first long-distance mentors Ryan met on his entrepreneurial journey, and they met through one of Dan's older CD courses, “Pure Genius.” Dan’s influence on Ryan’s life has been immense and Ryan dreamed of the day he’d be able to present Dan to the FFL audience - and this is that day. On this episode, you’ll come to understand why Dan is such a powerful entrepreneurial coach as he and Ryan discuss politics, economics, history, the entrepreneurial brain, the true barometer of success, and much more.

What if your gauge of entrepreneurial success is all wrong?

Most of us who are entrepreneurs have come to believe that the real barometer of our success is the revenue we are able to generate. But Dan Sullivan says that’s the wrong metric to track if you want to know how successful an entrepreneur is. Instead, you need to look at how much freedom the person enjoys in life. It’s out of their sense of freedom that the entrepreneur is able to experience the energy and creativity that enables him/her to produce the products or services that benefit the people they serve. That is the true measure of success.

Why entrepreneurs set more people free than any other group.

We often consider national leaders or activists to be the people who are working the most to provide freedom to others. But Dan Sullivan says that he discovered long ago that entrepreneurs are the one class of people who truly enable others to be free. On this episode of Freedom Fast Lane, you will hear Dan and Ryan discuss why entrepreneurs are so effective at creating freedom and how their efforts provide more good to the world than most other areas of service. If you are an entrepreneur, you will be encouraged by what they have to share.

Self-imposed deadlines are what kill many entrepreneurs.

Time freedom is one of the most important commodities that any entrepreneur can have. But it is often the time sensitive issues that plague and overwhelm the average entrepreneur. On this episode, Dan Sullivan shares how most entrepreneurs set themselves up for failure by self-imposed deadlines that are neither wise nor productive. In the end, they wind up sapping their own energy and preventing themselves from accomplishing the very things they set out to do. There is a better way and on this episode, Dan Sullivan shares what it is.

Use your idea of the future for a target, but measure backward to know how far you've come.

Discouragement is plentiful on the entrepreneurial path, all of us have to face it from time to time. But Dan Sullivan says that many entrepreneurs discourage themselves by measuring their accomplishments according to the vision they have of the future rather than measuring according to how far they have come. He refers to that vision of who you want to be as “the gap” and on this episode of Freedom Fast Lane Dan explains how you can identify it, use it to your advantage, and stay encouraged on your entrepreneurial journey.

Outline Of This Great Episode

  • [0:24] Ryan’s introduction of his mentor, Dan Sullivan.
  • [5:54] Dan’s definition of capitalism.
  • [9:26] Why Dan believes that progressivism is on the way out.
  • [15:18] How entrepreneurs can stay focused on what is important and what is not.
  • [23:25] What can be done to unwind entrepreneurs who have become overwhelmed?
  • [33:30] Why does Elon Musk seem unhappy but Richard Branson seems happy?
  • [43:31] Dan’s thoughts about the entrepreneurial brain.
  • [50:25] Identifying the gap between who you are and who you think you should be.

Action Steps From This Episode

FOR GETTING STARTED: Identify the tasks and activities that energize and delght you the most and do what you can to build your business around those things. You'll wind up happier in the long run, which is what attracts customers the most. It's a win-win.

FOR GREATER SUCCESS: Measure your success by looking back on where you've come, not by looking forward at where you dreamed you would be.

Connect With Today’s guest: DAN SULLIVAN

Resources Mentioned On This Episode

Connect With Freedom Fast Lane

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

Subscribe to Freedom Fast Lane

Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Direct download: FFL-Dan20Sullivan.mp3
Category:general -- posted at: 6:00am EDT

When it comes to accomplishing the things you really want to accomplish, the resources available to you are the same resources available to anyone you admire as a success. What makes the difference? They have learned the power of yes. They have learned how to act on the belief that every desire and every goal that comes into their consciousness is a big “yes” in terms of their ability. They don’t allow their natural doubts to hinder them from moving forward. They’ve also learned how to reframe obstacles, how to get their own mind out of the way and live according to who they were made to be. On this episode of Freedom Fast Lane, Guy and Ilan of Satori Prime bring you a fire hydrant of great mindset coaching to help you get out of your own mind and say "yes" to the opportunities for success that come into your life every day.

How many negative experiences in your life have become great learning experiences?

After the fact, we are able to see how the most excruciating times of our lives were used to teach us valuable lessons. They are the turning points, the pivotal moments that change the direction of our lives in significant ways. When you learn the power of yes, you are able to apply that wisdom to the negative situations you face every day. That means you have to draw on that wisdom to enable yourself to embrace the difficulties AS lessons, to face them with gratitude and positivity. You’ll discover that the power of yes, applied in that way, will enable you to glean even more insight and learning from those situations. Find out more about moving into the mindset that says "yes" from Guy and Ilan of Satori Prime, on this episode.

The more you get out of your mind, the more you can use the power of yes to succeed.

We spend far too much time analyzing. Don’t misunderstand: we need to think long and hard about the important strategies of business and decisions in life. But when we get stuck there, overanalyzing, we get bogged down in the minutia and miss the opportunity to live from a better place of freedom and inspiration. That’s where the power of yes comes in. Your success happens not only because of your careful analyzation and decisions - it also happens because you are present, ready to say “yes” to the opportunities that come your way and the nudges you feel about the direction you should go. Find out how the guys from Satori Prime understand and apply the power of yes, on this episode of Freedom Fast Lane.

Connect With Today’s guest: Guy and Ilan from SATORI PRIME

Website: https://satoriprime.com/

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Resources Mentioned On This Episode

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Direct download: FFL-Power-of-Yes-Satori-Prime.mp3
Category:general -- posted at: 6:00am EDT

If you search Google for information about business partnerships, it won’t take you long to find all kinds of horror stories about why you should never get into a partnership. But Ryan’s guest on this episode, Matthew Paulson is a partner in a number of ventures and believes that most of those nightmares happen because people don’t go into partnerships wisely or with the appropriate legal paperwork and agreements in place. This solo episode features Matthew’s take on partnerships, how you should evaluate the potential fit of a partnership opportunity, and what should go into a great partnership agreement.

You should think of a business partnership like a marriage.

You would likely never marry a person you had only heard about or had a general impression of, but didn’t know well. Matthew Paulson believes the same kind of logic should be applied to business partnerships. Think about it: in a partnership, you’re entering into a relationship where you will have to trust an individual with major decisions that directly impact your future: things like money, business agreements, resources, strategic decisions and long-term plans. It simply doesn’t make sense to get into that kind of relationship with someone you don’t already know well, enjoy being around, and trust implicitly. Listen to this episode to discover how Matt suggests you can approach partnership opportunities carefully and wisely.

What does a partnership provide that paid employees would not?

Many times, business partnerships are created because the people involved are the ones who have the ideas or resources that could potentially make the idea fly. But Matt Paulson doesn’t believe that’s a good enough reason to form an official partnership. In his mind, you need to consider what the partnership brings to the situation that hiring full-time employees couldn’t. If you can get clarity on that issue you may come to see that the equity and decision-making power a person is given in a partnership is not equal to the work they’d be doing - and you might rethink the possibilities of a partnership as a result. Matt has great insight into this issue, so be sure you listen to this episode of Freedom Fast Lane.

Why every partnership should be a “Hell, Yes!” opportunity.

There are many of us who jump into opportunities simply because they seem like a good idea, or the potential upside looks promising. But when it comes to business partnerships, that’s not enough. If you are willing to get into a business partnership you need to be willing to not only say, “Yes,” but to say, “Hell, yes!” In other words, the excitement you have about the opportunity needs to be the kind that will sustain you over the long, arduous climb to success that any business partnership will require. If you want to learn how you can know if a partnership opportunity is really that kind of situation, listen to this episode.

Why you need a partnership agreement and what should go into it.

No business partnership should ever be initiated without clear, legal terms spelled out on paper, signed by all partners. You may think it’s not needed, especially if you’re going into business with a long-time friend or a family member. But those are instances that especially need a clear delineation of who is responsible for what and what compensation, perks, and benefits each partner is to receive. The reason is simple: people forget or misremember things over time. A partnership agreement makes it clear what was agreed upon in the first place, leaving no room for the fuzzy recollections of the people involved. On this episode of Freedom Fast Lane, Matt Paulson outlines the specifics of what sorts of terms and points of clarity should to into a partnership agreement, so make sure you listen.

Outline Of This Great Episode

  • [0:22] Matthew’s introduction to the issue of business partnerships.
  • [2:35] What is a true business partnership?
  • [5:32] Do you know, like, and trust the people you are considering partnership with?
  • [7:45] What value does the partnership bring that paid employees could not?
  • [12:32] Only get involved in partnerships you are extremely excited about.
  • [15:00] Partnerships are seldom magic bullets that will make you more successful.
  • [16:19] What goes into a good partnership agreement?

Action Steps From This Episode

FOR GETTING STARTED: If you are considering a partnership where each person has an equal responsibility and investment in the company, don’t be lax about how you structure it. Make everything clear, in writing so nobody is surprised or disappointed.

Connect With Today’s guest: Matthew Paulson

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Direct download: FFL-Matt20Paulson-Partnerships.mp3
Category:general -- posted at: 6:00am EDT

At Freedom Fast Lane 2016 one of the main sessions featured a case study of Mike Dillard’s new product and the company he’s building to create and distribute it - an in-home organic growing system that anyone can use. Mike brought together what Ryan refers to as a “$100 Million Panel” - a group of men who are serving as his board of directors and are pros in a variety of areas when it comes to business-building, scaling, and profitability. Each of them has his own reason for being part of the team and in this conversation, Ryan asks them why they are involved, what they foresee the path forward being, and what they will each contribute to make the company a success.

Why every entrepreneur needs to give before they seek to get.

As you build a business you’re naturally looking for connections with people that will enable you to gain influence, traction, and notoriety for what you’re trying to do. Honestly, you’re looking for what you can get out of relationships. While that’s necessary, it’s also shortsighted if it’s the only way you view the relationships you build. Mike Dillard's new board of advisors has come together largely because of what has been given to them over the years by Mike, the founder of the company. The lesson you need to learn is that it pays to give from the beginning. Add true value to people every chance you get. When the time to receive comes, you’ll have people eager to help you.

Why you need to avoid the “ready, fire, aim” philosophy many entrepreneurs follow.

There is a benefit to getting started with your business and figuring out things as you go along. Many times you don’t know the right problems to solve or directions to go until you are facing them head-on. Getting started makes that discovery possible. But building a company that way can be a very expensive process. You spend lots of resources trying things that don’t work, pivoting, and trying again - and the second solution may not work either. Doing your homework ahead of time may be the path that brings the best results the quickest. You’ll hear what the all-star panel from Freedom Fast Lane Live 2016 has to say about avoiding the “ready, fire, aim” mentality, on this episode.

One product is not a business, it’s an offer. Here’s why you need to build a product line.

When you only have one product to sell you are not only limiting your options and potential profitability, you’re also not stewarding the relationship you are building with your customers wisely. A business is built on the relationships you have with customers. Those relationships are what give you the ability to discover, understand, and meet their needs. You do that over the long haul with more than one product. It not only enables you to meet the ongoing needs of your customers, it creates a diversified stream of revenue for the company and enables you to invest in even more growth. You can hear how the $100 million panel advises the addition of products to your existing product line in this Q & A session from Freedom Fast Lane 2016.

Any successful sales conversation - in print or media - flows from 3 vital questions.

When you are devising your marketing and sales messages you have to understand that the approach you take has to focus on your prospect, not on you. So instead of talking about the features and benefits of your product, you have to get inside the mind and heart of your prospect and talk about what they care about. You have to ask 3 vital questions that open their ears to the issue, open their hearts and minds to the need in a humble way, and tease your product as a solution to that problem. Every successful sales conversation hits those three main points and you can learn how to apply them to your product or service, on this episode of Freedom Fast Lane.

Outline Of This Great Episode

  • [1:49] Ryan’s introduction of the superstars on his $100 million panel and what each of them brings to the team.
  • [8:44] How Mike Dillard chose these individuals to be part of his board of advisors and how he pitched them to be part of the team.
  • [11:50] The advice the board provides regarding how to hire the right all-star team.
  • [22:16] Why Mike is self-funding the project - and what his board thinks of the idea.
  • [23:45] Advice for launching a product or service - from a variety of perspectives.
  • [31:07] Risk in investing in media advertising for a product launch.
  • [49:59] The vital 3 questions that close sales for any product.
  • [54:45] Why one product has to pivot into a product line to become a business.
  • [59:44] Questions from the live audience.

Action Steps From This Episode

FOR GETTING STARTED: Many people out there are looking for what they can get out of relationships. It’s understandable, but shortsighted. But this board has come together largely out of what has been given to them over the years by Mike, the founder of the company. Learn to give from the start. Add true value to people every chance you get. When the time to receive comes, you’ll have people eager to help you.

Connect With Freedom Fast Lane Live

Website: www.FreedomFastLane.com On Youtube On Facebook On Twitter On Google Plus On LinkedIn On Instagram

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Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran

Direct download: FFL-24100million-panel.mp3
Category:general -- posted at: 6:00am EDT