#TBT - The 4 Lessons Ryan Deiss Learned About Branding

Your relationship with your customer is like a bank account. Make no mistake: every time you ask someone to buy something, you’re making a withdrawal against relational equity.

Since it can’t be all withdrawals, listen in to Ryan Deiss to master 4 fundamentally human ways to build up — make a deposit in — your relational equity vault: laughter, tears, belonging and generosity.