Tue, 5 March 2019
How Kevin Lavelle Used Influencers, Shopify, and Cold Advertising To Pass 8-Figures | #BrandBuilderPodcast
When starting your own product business, it’s easy to tackle a million and one problems at a time. Starting on the simplest problems first sets you on a much better path.
In this episode, Kevin Lavelle, founder of Mizzen+Main, shares how he made “the best damn dress shirt for men” that’s now worn by men across 50 states.
We uncover how Kevin built credibility through a crowded market, boosting immunity through making mistakes, and the risks of scaling too early.
Direct download: How_Kevin_Used_Influencers_Shopify_and_Cold_Advertising_To_Pass_8-Figures_1.mp3
Category:Business -- posted at: 5:00am EST