with Ryan Daniel Moran

Tara Bosch founded SmartSweets at the age of 21, and sold it 4 years later for $360M. She had a very strong vision and scaled quickly, reaching $125M in sales in just her fourth year in business. What a story, right?


Tara is keynoting The Capitalism Conference this year, so I wanted to sit down with her to break down how she turned SmartSweets into a household name. This is one of the best case studies I’ve ever seen in how to build a huge brand by building a raving fanbase.


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(0:00) - Introduction


(2:00) - Building And Growing SmartSweets


(3:50) - Life After Tara’s Exit


(6:30) - Getting Past The First Year


(9:28) - How To Build A Radical Fan Base


(16:00) - Establishing Your Massive Vision


(19:00) - Raising Capital


(22:00) - Finding Mentors And Advisors


(25:00) - Funding Inventory With Debt Capital


(28:00) - Hiring The Right People For Scale


(32:00) - Scaling SmartSweets


(38:00) - Authenticity Wins


(40:00) - Visualizing Success

Direct download: From_0_To_360M_Exit_In_4_Years_At_25_w_Tara_Bosch.mp3
Category:Business -- posted at: 9:40am EDT