Wed, 12 July 2017
This episode is aptly named: E-commerce business ideas for driving traffic and converting customers - and the guy who’s telling us what’s working and how to do it on this episode is Ezra Firestone. Ezra is a long-time, experienced e-commerce entrepreneur who has created a massive 7-figure e-commerce business for himself. He knows a thing or two about running a successful e-commerce business. During this conversation with Ryan, the two discuss the full spectrum of what it looks like to build a physical products brand and Ezra shares how he’s using Facebook Messenger, Pinterest, and email to drive traffic to his sales pages. But maybe the most important thing you'll hear is the most succinct and clear way to run an EFFECTIVE e-commerce sales funnel you can imagine. You will be sorry if you don’t listen to this conversation.
Making people do something before you give them a discount is a hot e-commerce idea.
One of the little gems Ezra Firestone shared during this conversation had to do with the sequence he’s using on Facebook Messenger that is building his list on the FB platform rapidly and successfully. He finds that asking prospective customers to make “micro-commitments” increases their commitment to follow through with a purchase. Ezra shares what he asks his prospective customers to do, why he thinks it works, and exactly how he sets it up in his Messenger sequence, on this episode.
90% open rates - if you use Facebook Messenger for your e-commerce sales funnel.
Ezra Firestone says he used to think of his customer list only in terms of email. But he’s come to see that the people he is able to reach use all kinds of channels to communicate, interact with others, and make purchases. From Pinterest to Facebook Messenger, the e-commerce business ideas Ezra has either tried or is experimenting with are amazing - and on this episode, he shares what he’s done in those areas and the results he’s seeing. It’s nothing but good stuff - so make sure you listen.
Longer form content is actually on the rise in the e-commerce world.
In the past few years, there have been many people advising bloggers, podcasters, sellers, etc. to abandon long-form content. But Ezra Firestone says he’s seeing a rise in both the popularity and effectiveness of long-form content as it relates to his e-commerce business. On this episode, you’ll hear why he thinks this trend is happening and how he advises you take advantage of it to get more customers and sell more products. He doesn’t hold back, so be sure you listen.
An e-commerce business idea that will increase your sales immediately.
On this episode, Ezra Firestone succinctly and clearly shares an e-commerce sales funnel that works. Are you ready for it? Create a problem-solution style video that leads to a product offer page, direct from visibility source to product offer page with retargeting to people who watched “XYX” percentage of the video, and retargeting of people who visited the product offer page, and retargeting of people who made it to the shopping cart. That’s the sales funnel most people use and one of the easiest to set up. More importantly, it’s incredibly effective. Listen to this episode to find out the details.
Outline Of This Great Episode
Action Steps From This Episode
FOR GREATER SUCCESS: For an e-commerce funnel that works: Create a problem-solution style video that leads to a product-offer page, direct from visibility source to product offer page with retargeting to people who watched “XYX” percentage of the video, and retargeting of people who visited the product offer page, and retargeting of people who made it to the shopping cart. That’s the sales funnel most people use and one of the easiest to set up. More importantly, it’s incredibly effective.
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Resources Mentioned On This Episode
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