Mon, 26 February 2018
Devin is the Co-Founder and CEO of DSquared International LLC, an eCommerce company specializing in consumer brands. He is a ninja when it comes to building brands on the Amazon platform. He is currently best-known for his Grillaholics line of barbecue products..
Amazon is a great platform for minimizing the friction between creating a product and connecting it to consumers. But how can you scale up and make a big splash in an ocean of global competitors?
That’s why we approached Devin Dorosh, who has hit some awesome goals and brand recognition, to share with us tips that you can use now in your Amazon strategy - and maybe even get featured on television.
Stay focused on the things that you do well. Devin made sure he launched products that fit the niche he was targeting, with branding consistent with message. He kept rolling out more products, but focused on doing things well on Amazon (his strong suit) instead of getting distracted with new marketing techniques.
Treasure your interactions with your market, both positive and negative. Devin has a policy of replying to every single Amazon review his products get, whether they praise his goods or criticize them. This helped him build a feeling of real connection with his target market, pushing his brand to best-seller status on Amazon with great reviews.
That unique touch Devin takes with his audience is what got him noticed by Rachael Ray’s television show, getting his products and brand in front of the mainstream television-watching population.
Keep to a long-term vision to motivate you through your short-term goals. Growing your business can be a grind. Devin even found himself managing his supply chain during his honeymoon, when inventory matters became time-sensitive. But Devin stays motivated by thinking about the freedom he can give himself, his spouse, and his future children through the strong financial safety net he’s building.
We wish you the best of luck on your own Amazon business journey!
Connect with Todd
Find out more about Devin at www.devindorosh.com
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